2007

Global Communications Industry Data, Software and Services Catalog

2007
In an extremely dynamic industry where convergence, consolidation,
and competition meet wireline, wireless, electric utility and cable providers must make decisions not by chance feel or competitive pressure but based on substantive answers to a key set of where questions:
Where are our network assets? Where are our current customers? Where are our potential consumer and commercial customers and how do I reach them? Where do our competitors do business? Where are shared network boundaries, operating centers and franchise areas and how can we leverage them? Where am I vulnerable to competition? Where is the competition vulnerable?

By implementing a sound location analysis strategy, carriers can intelligently move beyond the build it and they will come deployment strategy and increase their potential for success. Location intelligence analysis empowers a cable provider to identify all of the high bandwidth businesses within a market area, based upon industry modeling, and make sales, marketing and even network growth plans based upon this information. Wireless providers can manage RF propagation, network capacity and backhaul all while analyzing demographic segmentation and traffic patterns. And wireline providers can accurately gauge market potential and ROI for FTTH deployments. Location intelligence solutions combine software, data and services to help organizations measure, compare, visualize and analyze data in unique and powerful new ways. By adding location as a critical dimension in the decision-making process, communications providers can identify relationships between and among network infrastructure, existing customers, industry boundaries and potential customer demographics in both business and consumer areas. In the end, communications providers must rely on location analysis to help them plan, predict and make decisions with greater accuracy, which impacts the bottom line.

MAPINFOS CLIENT EXPERIENCE IN THE COMMUNICATIONS SECTOR IS EXTENSIVE, INCLUDING: 40 of the top 50 global communications providers* 9 of the top 10 United States communications providers** Hundreds of small to medium sized communications providers globally

*Based upon the Global 50 Carrier Index ** Based upon the Fortune 500 (2006)

WIRELESS INDUSTRY

2007
Wireless providers face a unique and demanding set of location challenges. From RF propagation to customer demographics and backhaul network design to drive-time analysis wireless providers have a critical need for location intelligence capabilities. Variables such as topography, DEM data, clutter and building height data must be modeled and evaluated when considering network expansion. Network design teams also must consider wireless license area boundaries, E911 PSAP areas, back haul networks and even the underlying local exchange infrastructure as all of these variables work together to form the wireless network landscape. Location intelligence allows wireless providers to view and analyze all of the location factors involved in network design and management to ensure that the network is optimized. Additionally, wireless providers can leverage a competitive advantage with the ability to analyze existing and potential customers through demographic analysis. By analyzing their existing customer base, carriers can determine the characteristics of their most profitable customers and where to look for additional clusters of high value prospects. Such demographic analysis enables wireless providers to expand coverage, introduce new services and reach their targeted marketing audience in the most effective way possible. The wireless retailers also have to manage a very complex retail distribution network. The entire retail distribution network for a wireless carrier can include tens of thousands of retail locations. Location intelligence can help wireless providers maximize their distribution channels to achieve the right balance and maximize ROI. Ultimately, MapInfos location intelligence solutions combine software, data and services to help organizations measure, compare, visualize and analyze data in unique and powerful new ways. By adding location as a critical dimension in the decision-making process, wireless providers can identify relationships between and among network infrastructure, existing customers, industry boundaries and potential customer demographics for both business and consumers. In the end, this can only help them plan, predict and make decisions with greater accuracy, which impacts their bottom line.

MarketBalance

TM

Uncover hidden B2B market potential

MarketBalance helps communications companies increase B2B sales by uncovering hidden market potential and showing them how to deploy their sales force more effectively and more dynamically. By combining MapInfo location intelligence software, predictive modeling and consulting expertise, MarketBalance helps communications companies identify their optimal mix of business market potential and sales resources.
APPLICATIONS
Identify and focus on most important prospects in each sales territory
MarketBalance allows communications providers to align and optimize sales potential with sales resources.

Leverage each existing account to maximze revenue potential Increase customer retention Improves resource allocation to influence employee retention

MarketBalance allows you to make use of all your relevant data on customers, sales territories, product lines and market trends so you can make insightful decisions about:
Deploying sales teams Balancing underperforming territories Reducing sales representative churn Optimizing product lines

With MarketBalance, B2B prospects can be identified and targeted in a very focused manner.

The bottom line? This unique custom solution can help you increase sales by improving your customer and prospect knowledge, proactively managing your sales channels, responding faster to market shifts and continuously improving your sales channel structure and alignment.
COVERAGE
United States, Canada, United Kingdom, Australia

Find out more

More information available at www.mapinfo.com/marketbalance

F O R M O R E I N F O R M AT I O N , C A L L Y O U R L O C A L A U T H O R I Z E D M A P I N F O R E S E L L E R , O R :
8 0 0 . 3 2 7 . 8 6 2 7 ( U N I T E D S TAT E S ) , 8 0 0 . 2 6 8 . 3 2 8 2 ( C A N A D A ) , 4 4 . 1 7 5 3 . 8 4 8 . 2 0 0 ( U N I T E D K I N G D O M ) , 6 1 2 . 9 4 3 7 . 6 2 5 5 ( A U S T R A L I A )

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WIRELESS INDUSTRY

2007
Location Intelligence Component

Supercharge business intelligence

APPLICATIONS
Track and analyze trends in product sales and revenue growth to identify areas with highest revenue potential Track and analyze promo lift or marketing campaign effectiveness by evaluating those that received specific marketing material, and identifying those that purchased to gauge the success of marketing efforts Track and analyze trouble tickets and outages to get a better understanding of trouble causes and take steps for proactive repair of issues Track, analyze and visualize traffic and capacity to pinpoint over and under utilization of network

Location intelligence integrated with business intelligence allows communications providers to identify spatial patterns and trends that are impossible to see using only reports, charts and graphs

By conservative estimate, approximately 80 percent of all data stored and maintained by organizations in Business Intelligence (BI) warehouses have a location component. By that we mean that somewhere within the record there is information that can be tied to a geographic area. The MapInfo Location Intelligence Component for Business Intelligence enables an organization to integrate sophisticated mapping directly into a BI system. This allows a BI-report consumer to geographically analyze, measure and compare data from business operations in conjunction with external data, such as network-asset locations, customer characteristics, revenue trending, regulatory boundaries and demographics.

Working with the MapInfo Location Intelligence Component, sales and marketing executives, engineering leaders and analysts from all areas of the organization can quickly visualize demand on a real-time basis. They can compare sales, including both closed deals and forecast and see where gaps exist. Major differences in the comparison of supply and demand can be set up as alerts that can be used to initiate further action by any part of the organization. For example, the marketing department could use MapInfos component to query the database geographically in order to see what resources could help increase sales in the area. Or a business development manager could query via the map to see what channels are active in the area and to determine which sales managers are responsible for supporting those channels. Ultimately, connecting all parts of the organization via a central knowledge base and allowing every member of a team to visualize and query the data in the most intuitive manner possible via maps allows the organization to completely capitalize on all opportunities.
COVERAGE
Worldwide

Find out more

More information available at www.mapinfo.com/bi

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MobileMarketInfo

TM

WirelessInfo

TM

Analyze the wireless license landscape

Analyze the competitive landscape

MobileMarketInfo allows carriers to plan where to acquire licenses for the new Advanced Wireless Services spectrum.

WirelessInfo now includes MVNO coverage as shown in this map of Tracfone.

MobileMarketInfo is a comprehensive database for mapping and analyzing the wireless license landscape. Complete with market partitioning and frequency disaggregation, MobileMarketInfo consists of Cellular Market Areas (CMA), Personal Communication Service Areas (PCS) as well as the Advanced Wireless Services (AWS) Spectrum for Third Generation (3G) mobile broadband and advanced wireless services.
BENEFITS
Information about active cellular and broadband PCS licenses Cellular Market Areas (CMA) Major Trading Areas (MTA) Basic Trading Areas (BTA) Advanced Wireless Services Areas (AWS) Doing Business As (DBA) names Partitioning and disaggregation information for PCS licenses

WirelessInfo displays wireless company coverage maps (as advertised) of communications service providers in the United States for voice, paging, data and MVNO. Used by service providers and consultants for competitive analysis, marketing and sales applications. Mobile Virtual Network Operator (MVNO) coverage has recently been added to WirelessInfo, making it the only product on the market to allow a complete view of the wireless competition. MVNOs provide wireless service using an existing carriers network infrastructure, while adding feature driven content such as sports or music. WirelessInfo displays the MVNO, the underlying carrier used and network coverage footprint that is available.
APPLICATIONS
Find and fill in coverage gaps Wireless data coverage

COVERAGE
United States, Puerto Rico
SOURCE

COVERAGE
United States
SOURCE

MapInfo, FCC Universal Licensing System (ULS)

U P D AT E O P T I O N S

MapInfo
U P D AT E O P T I O N S

Quarterly

Quarterly

Find out more

Sample files available at www.mapinfo.com/commsdata

Find out more

Sample files available at www.mapinfo.com/commsdata

F O R M O R E I N F O R M AT I O N , C A L L Y O U R L O C A L A U T H O R I Z E D M A P I N F O R E S E L L E R , O R :
8 0 0 . 3 2 7 . 8 6 2 7 ( U N I T E D S TAT E S ) , 8 0 0 . 2 6 8 . 3 2 8 2 ( C A N A D A ) , 4 4 . 1 7 5 3 . 8 4 8 . 2 0 0 ( U N I T E D K I N G D O M ) , 6 1 2 . 9 4 3 7 . 6 2 5 5 ( A U S T R A L I A )

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WIRELESS INDUSTRY

2007
ExchangeInfo Plus
TM

Essential tool to visualize the telecom landscape

ExchangeInfo Plus is designed for use in the communications industry by defining the basic unit of geography for the communications industry in the United States and Canada wire center serving areas and Central Offices that describe the organization of the local telephone exchange system. MapInfos Australia version is the first product to incorporate Telstras authoritative telephone exchange database including exchange related communications infrastructure data for Australia. A strategic agreement between MapInfo Australia and Telstra Wholesale sees the availability of this unique data for broad market use.
ExchangeInfo Plus boundaries are accurate down to the street level as seen in the Toronto, ON vicinity.

APPLICATIONS

The ExchangeInfo Plus database of Central Office locations and wire center service areas allow wireless companies to:
Understand and visualize the service areas of Local Exchange Carriers Plan interconnection routes Identify required collocations Perform competitive analysis Perform market research

BENEFITS
Foundation for the public telephone infrastructure Built using industry standard sources Wire center service areas verified using over 50 million addresses
Using Telstras authoritative exchange database, ExchangeInfo Australia depicts exchange boundaries as seen in the Melbourne, Victoria vicinity.

Updated monthly to provide customers with the most up-to-date information available

COVERAGE
United States, Canada, Puerto Rico, Australia
SOURCE

MapInfo, Telcordia LERGTM Routing Guide Special Data Product (SDP), Telstra
U P D AT E O P T I O N S

Monthly, Quarterly

Find out more

Demo and sample files available at www.mapinfo.com/exchangeinfoplus

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RateCenterInfo

TM

Locate and visualize carrier service territories

RateCenterInfo contains the boundaries that define the service area for NPA/NXXs in the United States. Understanding the geographic service area of a rate center is critical to the success of bringing customers onto your network by assigning them a phone number that is local to their home phone. MapInfos RateCenterInfo is built using industry standards that take the guess work out of inventory planning and assignments. Market and competitive analyses are also easily performed with RateCenterInfo, enabling carriers to understand the competitive pressures at a click of a button. With its geographic basis, RateCenterInfo is used throughout the industry for market planning including number inventory, demographic analysis and local number portability (LNP).
APPLICATIONS
Local number portability Market research Competitive analysis Network planning Inventory assignment Provisioning

RateCenterInfos street level accuracy allows users to properly identify the serving rate center for all of their customers.

COVERAGE
United States, Puerto Rico
SOURCE

RateCenterInfo can display the coverage of existing inventory.

MapInfo, Telcordia LERGTM Routing Guide Special Data Product (SDP)

U P D AT E O P T I O N S

Monthly, Quarterly

Find out more

Sample files available at www.mapinfo.com/ratecenterinfo

F O R M O R E I N F O R M AT I O N , C A L L Y O U R L O C A L A U T H O R I Z E D M A P I N F O R E S E L L E R , O R :
8 0 0 . 3 2 7 . 8 6 2 7 ( U N I T E D S TAT E S ) , 8 0 0 . 2 6 8 . 3 2 8 2 ( C A N A D A ) , 4 4 . 1 7 5 3 . 8 4 8 . 2 0 0 ( U N I T E D K I N G D O M ) , 6 1 2 . 9 4 3 7 . 6 2 5 5 ( A U S T R A L I A )

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WIRELESS INDUSTRY

2007
CallingAreaInfo

TM

Define and visualize local calling areas and plans

MapInfo provides the strategic advantage to make more informed decisions with CallingAreaInfo delivering the latest and most accurate data and geographic visualization so providers can easily identify local calling plans and rate structures. With its easy-to-use interface, CallingAreaInfo simplifies complex tariff details into the concise, accessible information service providers need. CallingAreaInfo allows wireless companies to efficiently understand LEC call plan and calling areas. As the only geographically enabled call plan application, CallingAreaInfo brings a crucial component, unparalleled in the market. This visual representation, coupled with other MapInfo products makes CallingAreaInfo an irreplaceable business intelligence tool showing the overall inbound network coverage for more informed marketing efforts.
APPLICATIONS
Visualize the inbound network access of existing inventory Network planning Competitive analysis Billing disputes Customer self-provisioning

CallingAreaInfo details the calling area for Columbus, OH including the geographic coverage as well as the list of NPA/NXXs and associated rates.

BENEFITS
Geographically map local calling area on your desktop or via the web Perform an analysis starting with NPA/NXX, Rate Center or Exchange name Direct access to call plan data Integrated mapping

CallingAreaInfo provides functionality to visualize your network inventorys overall footprint.

COVERAGE
United States, Puerto Rico
SOURCE

MapInfo, CCMI, Telcordia LERGTM Routing Guide Special Data Product (SDP)
U P D AT E O P T I O N S

Monthly, Quarterly

Find out more

Demo and samples files available at www.mapinfo.com/callingareainfo

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PSAP Pro

CarrierInfo

TM

Analyze the Public Safety Answering Point landscape

Macro view of the communications landscape

PSAP Pro also provides coverage information for Canada.

CarrierInfo allows users to quickly display the geographic impact of a proposed merger or acquisition.

PSAP Pro provides industry leading geographic depictions of the Public Safety Answering Point system in the United States and Canada. PSAP Pro is invaluable for wireless carriers by identifying the serving PSAP of new wireless tower sites to setup routing and provisioning requirements for E911. PSAP Pro is built to align to the industry leading streets and geocoder, ensuring that users will have the most up-to-date and accurate geographic representation of the 911 landscape.
APPLICATIONS
FCC 911 regulatory compliance Assisted emergency dialing Network planning and provisioning

CarrierInfo provides overview information about local and wireless telephone service providers. CarrierInfos macro view of the communications landscape shows the serving area region of every telecommunications operating company.
APPLICATIONS
Competitive analysis Research parent companies Understand MVNO partnering opportunities

BENEFITS
A single source for ILEC, CLEC and Wireless carrier service Parent company layer provides a researched parent company name so that affiliates can be viewed as part of a larger parent company view The OCN layer provides a more detailed view of a parent companys individual operating company numbers Provides a critical link between Telcordia LERGTM based company names and an industry recognized company name

COVERAGE
United States, Canada

COVERAGE
SOURCE

United States
SOURCE

MapInfo, PSAP Data Resources, Inc.

U P D AT E O P T I O N S

MapInfo, Telcordia LERGTM Routing Guide Special Data Product (SDP)

U P D AT E O P T I O N S

Monthly, Quarterly

Find out more

Sample files available at www.mapinfo.com/psap

Quarterly

Find out more

Sample files available at www.mapinfo.com/commsdata

F O R M O R E I N F O R M AT I O N , C A L L Y O U R L O C A L A U T H O R I Z E D M A P I N F O R E S E L L E R , O R :
8 0 0 . 3 2 7 . 8 6 2 7 ( U N I T E D S TAT E S ) , 8 0 0 . 2 6 8 . 3 2 8 2 ( C A N A D A ) , 4 4 . 1 7 5 3 . 8 4 8 . 2 0 0 ( U N I T E D K I N G D O M ) , 6 1 2 . 9 4 3 7 . 6 2 5 5 ( A U S T R A L I A )

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2007
WIRELESS INDUSTRY

CASE STUDY:
ORANGE
United Kingdom

On July 19, 2004, Orange reached a major milestone with the launch of the largest integrated high-speed 3G network in the United Kingdom. As one of the most successful European mobile operators, Orange has long been a convert to the power of location-based intelligence and the 3G announcement is just one example of many where MapInfo solutions have helped this operator achieve its aim of being the first for service, quality, innovation and choice.
SUMMARY

MapInfo based solutions played a key role in defining its rollout.

PRIORITISING ROLLOUT

Orange has sought to maximise its use of existing masts, thereby increasing the availability of its service whilst minimising the environmental impact. Buchanan says, The existing Orange mobile network was used as the base upon which the new 3G network was built. Where possible, existing sites are upgraded to allow them to offer the new service in addition to existing services. This move kept the number of new sites needed to a minimum.
NETWORK PLANNING

Before Orange could start building its 3G network, it embarked upon a consultative planning phase with MapInfos Professional Services Group where MapInfo TargetPro, an advanced demographics and customer profiling solution, was used to analyse Oranges proprietary data in combination with Prizm clusters, income and other related data sets. Through a series of workshops involving both MapInfo and Orange staff, a clearer picture emerged of where rollout would benefit the target audience. Rollout is both resource intensive and expensive. On day one of the launch, it was not going to be possible to have nationwide coverage, therefore we wanted to prioritise our 3G network rollout. Analysis conducted via TargetPro revealed where our potential 3G customer most likely works, rests and plays so we were able to ensure that our network deployment was aligned with our broader marketing plan and commercial objectives, comments Derek Buchanan, Senior Product Manager at Orange. Once Orange identified and prioritised those areas with potentially the strongest market for 3G services, the next phase was to plan the infrastructure build and get on with it.

The Orange group is one of the worlds largest mobile communications companies and a subsidiary of the France Telecom group, with operations in 19 countries across Europe and beyond. At the end of March 2004, Orange was the largest mobile operator in the United Kingdom with 13.8 million active customers and at the end of March 2004, Orange controlled companies that had over 50 million customers worldwide. Most recently, Orange announced that it has the most extensive integrated 2.5/3G network in the United Kingdom, with 66% of the population covered by its high-speed network, ensuring that even if customers move out of 3G coverage, they will not lose their connection to the network. This announcement was the culmination of five years of preparation for the 3G network, during which a variety of

From a network planning perspective, Orange uses MapInfo Professional interfaced with its network planning tools and infrastructure management tools. Data pertaining to the network topology is displayed thanks to MapInfo Professional via a map, providing Oranges engineers with the exact co-ordinates and coverage capabilities of each mast, a visual representation of how those masts link to one another and any gaps in service. By analysing link usage figures Orange, using MapInfo software, is able to identify links approaching their usage capacity limits enabling engineers to proactively upgrade links before capacity limits are reached. MapInfos product family and componentised design has enabled fast and easy integration between MapInfo based systems and specialised 3G planning tools, so making the job of the

32

T O V I E W T H E C O M P L E T E C A S E S T U D Y, P L E A S E V I S I T W W W . M A P I N F O . C O M / C O M M S L I T E R A T U R E

We have used MapInfo software since our launch in 1994 and it has been of significant benefit for ensuring that we always provide superior network quality and coverage. DEREK BUCHANAN

systems delivery team that much easier, says Chris Jones from the Network Value Chain team in Orange. Whereas some mobile phone operators have taken a traditional approach to 3G network build-out (i.e. initially concentrating only on London), the use of location intelligent planning tools has enabled Orange to provide the United Kingdoms largest 3G network with coverage in and beyond the major cities and population centres including London, Manchester, Edinburgh, Bristol, Belfast, Glasgow, Sheffield, Birmingham, Liverpool, Newcastleupon-Tyne and Leeds. Location intelligence has given us a way of unearthing competitive advantage and exploiting it. Whereas our competitors are taking a traditional approach, we will have 3G coverage where early adopters most need and expect it, Buchanan adds.
SUPERIOR NETWORK QUALITY, COVERAGE AND CUSTOMER SERVICE

the expansion and enhancement of its GSM network. Here also, MapInfo technology is playing a key role in helping the company deliver on its commitment to delivering exceptional network performance and customer service. The Orange coverage management system (CoMS) provides accurate and consistent coverage information and maps to thousands of staff across customer service, network management, engineering, sales and marketing as well as Orange shops and dealers. Embedded within CoMS is MapInfo MapX mapping software, which accurately displays network coverage on detailed, interactive maps that also show Orange base transmitter sites, road networks and other relevant site data.

Feedback of subscriber hits on coverage problems can then be sent to engineering for analysis and input to network planning. The systems accurate and current maps provide information about planned new sites, date of their activation and details of how these sites will improve and expand coverage. All of this information is regularly updated, enabling CSRs to satisfy the customers requirements for the latest information and CoMS now also holds detailed data about the 3G network. Orange continues to deploy MapInfo technology in its customer service centres, adding to the base of 7,500 users of MapInfo-based technology in the company today. MapInfo is also used to assist in

As CoMS is integrated with Oranges engineering systems, customer service representatives (CSRs) can answer queries from the public immediately and consistently, making each customer contact productive and meaningful. For instance, when a customer calls to report a signal problem, the CSR can determine whether the caller has entered an area of variable coverage or whether the local transmitter is under repair and provide this information to the customer.

the maintenance of the network. Engineers regularly drive large sections of the country with equipment that monitors and tests the network. Once a survey is completed, the route is plotted on a map and various network performance data extracted. This helps ensure Orange continues to provide a high quality service to it customers. Increasingly Orange sees MapInfobased technology informing network coverage and performance enhancements to both its 2G and 3G networks by helping it to identify, prioritise and serve its customers needs.

While 3G has been a major focus for Orange in recent years, the company has continuously strived to provide its customers with superior GSM network quality and coverage. Orange has made significant investments in the United Kingdom and abroadin its state of the art customer service centres and in

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WIRELESS INDUSTRY

2007
TargetPro

AnySite

A comprehensive target marketing solution

The essential mapping software tool

TargetPros demographic analysis helps target cable franchise areas from MediaPrints that have a high median household income.

Detailed maps which can be customized to your needs, are available for every study.

TargetPro helps you make confident business decisions by giving you insight into the demographic and lifestyle characteristics of any customer group or geographic area. It enables you to profile and analyze customers, market areas and coverage areas, so you can forecast demand and predict buying behavior for a wide array of cable products and services.
APPLICATIONS
Profiling your best customers and finding more of them Identifying cross-sell/up-sell opportunities for new channels and services Determining the most effective media and marketing messages Planning your network expansions based on customer demographics Analyzing merger and acquisition impact

AnySite is an essential decision support tool that is designed specifically to provide analysts and marketers insight into their location, customer and market research from the desktop to the enterprise. AnySite is critical for analyzing the relationship between performance and market trade area demographic characteristics. You can import virtually any proprietary or third-party data through the open data architecture. In addition, AnySite is the delivery platform for MapInfo Predictive Analytics, such as Smart Site Solutions, Market Optimization and many other cutting-edge analytical plug-ins. With AnySite, you can connect, retrieve, report and map any information from your proprietary database to analyze trade area data quickly, easily and accurately. In addition, the built-in user security allows administrators to lock down access to sensitive data to specific users or groups of users. AnySite is easily deployable across a number of configurations including LAN, WAN, thin client, and browser-based environments. Whether you need one seat or hundreds, AnySite is the application of choice for location, customer, and market analysis.
COVERAGE
United States, Canada, Australia, United Kingdom

MAPINFO POWERPACKS

Choose from twenty-one different data modules, each designed to help you answer specific questions. PowerPacks include standard demographics, PSYTE Advantage segmentation data, and industry specific data.
COVERAGE
United States, Canada
SOURCE

MapInfo, MRI, Tele Atlas, Statistics Canada, United States Census Bureau

Find out more Find out more

More information available at www.mapinfo.com/targetpro More information available at www.mapinfo.com/anysite

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Worldwide Demographics
CENSUS-BASED DEMOGRAPHICS SEGMENTATION

MapInfo leads the way in advancing demographic analysis to new levels of accuracy and prediction. Communications companies around the globe have chosen MapInfo census-based demographics to assist their business growth and targeting decisions. Census-based data provides a snapshot of the demographics and cultural variables within a given area. In some geographies, MapInfo offers Estimates and Projections which provide an annual view of the demographics (current and future) between census years. The following census-based information is typically available: Population, Income, Financial Asset & Wealth, Age, Gender, Ethnicity, Employment, and Housing Type. Locally, regionally, or nationally, MapInfos demographic analysis solutions can help communications carriers to better understand their markets, their customers, their challenges, and their opportunities for success.
COVERAGE
Census and Estimates and Projections: United States, Canada, United Kingdom, Australia Census: China, Hong Kong, Japan, New Zealand, Singapore, Bahamas, Costa Rica, Trinidad & Tobago, Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Israel, Italy, Netherlands, Norway, Portugal, Romania, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Guatemala, Mexico, Peru

Precision has never meant more to the communications industry than it does right now. As organizations strive to gain and retain customers in todays ultra-competitive environment, understanding your customers is no longer a luxury its a necessity. To succeed, enterprises must quickly identify their highest valued customers and prospects and predict their behavior at the neighborhood level the most stable, statistically viable geographic area in our mobile society. With this insight, marketers can then decisively develop fine-tuned campaigns with optimal ROI to draw these customers to their franchise and win their loyalty. With MapInfo segmentation, you can:
Identify more profitable customers and locate others like them Discover new markets or untapped areas within existing markets Develop more finely targeted, cost-effective, and lucrative marketing campaigns Increase the success of new product launches Open new stores, offices, and service centers in areas with the highest revenue potential Design cost-effective mailings and media placement programs Create strategic, revenue-generating partnerships with other organizations Increase profitability and market share

COVERAGE
United States, Canada, United Kingdom

Find out more

Sample data available at www.mapinfo.com/comms

F O R M O R E I N F O R M AT I O N , C A L L Y O U R L O C A L A U T H O R I Z E D M A P I N F O R E S E L L E R , O R :
8 0 0 . 3 2 7 . 8 6 2 7 ( U N I T E D S TAT E S ) , 8 0 0 . 2 6 8 . 3 2 8 2 ( C A N A D A ) , 4 4 . 1 7 5 3 . 8 4 8 . 2 0 0 ( U N I T E D K I N G D O M ) , 6 1 2 . 9 4 3 7 . 6 2 5 5 ( A U S T R A L I A )

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WIRELESS INDUSTRY

2007
Business Points Data
Visualize and gather valuable information on business locations in any given geographic area

Business Summary Data

Find the right business prospects

Identify businesses addresses by employment size and sales volume.

Visualize concentrations of businesses of targeted size by FSA.

With over 16 million points of business locations throughout North America, Business Points Data is utilized for identifying opportunities and building sales and marketing strategies. Every business location includes:
Business name SIC Code (8-digit) Sales volume (for both individual site and parent company)

Business Summary Data provides a geographic summary for identifying opportunities and building sales and marketing strategies. It contains the following for over 16 million businesses throughout North America:
SIC and NAICS codes Establishments by size Establishments by major industry Payroll by major industry Population by occupation Retail establishments Retail employment Retail sales Service establishments

DEMAND ESTIMATES

Telecommunications Demand Estimates and Forecasts provide planners, marketers and salespeople with a powerful tool for market analysis. These estimates identify which customers are likely to purchase a given type of service and how much they will buy.
APPLICATIONS
Analyzing market opportunities for services such as high speed Internet for small businesses Assessing competitive threats from technologies such as satellite and DSL Building marketing and sales strategies Assigning sales territories

APPLICATIONS
Identifying clusters of businesses for customer acquisition programs Segmenting businesses by industry or size for marketing and sales campaigns

COVERAGE
United States, Canada, Australia
SOURCE

COVERAGE
United States, Canada, Australia
SOURCE

MapInfo, GeoResults, Inc., InfoCanada

Find out more

Sample data available at www.mapinfo.com/data

MapInfo, GeoResults, Inc., InfoCanada

Find out more

Sample data available at www.mapinfo.com/data

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Worldwide Geocoding
VISUALIZING YOUR DATA

Add Geographic Coordinates to Database Records

COVERAGE

The first step to locating your data on a map is what is known as geocoding. The importance of geocoding cannot be underestimated as incorrectly geocoded data can lead to costly errors. MapInfo uses highly developed software to make this geocoding process as easy and accurate as possible and were continually working with our customers to tune our engines to get the most accurate results. 2007 will be an active year for MapInfos geocoding offering, with new functionality and coverage across the world.
DELIVERY

MapInfo offers geocoding in over 200 countries across the world. The coverage is split into three categories: Premier Plus Highest level of geocoding available, using locally sourced data to give the most accurate geocode possible. Includes address postal cleansing and local language specific parser. Premier A street level geocoder giving interpolated street level results. Local datasets used where appropriate as well as local language specific parser. Worldwide Standard Places and postal level geocoding for over 200 countries and territories worldwide. Includes countries offered in the premier and premier plus range.

MapInfo delivers geocoding via the desktop, server or its web services platform EnvinsaTM (page 42)*. You can purchase as much as you need through our Envinsa Online Services and even connect the geocoder to Oracle or SQL Server to speed up your business process. Customers using MapInfo Professional are able to link directly to Envinsa and MapMarker servers**.
* See page 39 for country deployment options. ** Not yet available for all countries

TIER

DESCRIPTION

Premier Plus

Address/Parcel Precision Includes Language Specific Parser and Address Cleansing

GEOCODING EXTENDERS FOR ORACLE AND SQL

Premier Worldwide Standard

Street Level Geocoding Includes Language Specific Parser

MapInfo continues its interoperability theme by creating geocoding extenders for both Oracle and SQL server to simplify your business process and get the most out of our geocoding products: MapInfo Geocoding Cartridge is a Java-based tool that allows users to interact with MapInfos powerful geocoding engines from Oracle or SQL databases. Users may geocode addresses individually or process an entire table using functions and procedures provided with the cartridge. With the Geocoding Cartridges, Oracle and SQL customers can:
Enable their customer data with geographic locations to improve on analysis and reporting processes. Save time by dynamically geocoding at point of data-entry, rather than repeatedly in batch processes. Check address information against address dictionary for better accuracy.

Envinsa Only World Data Pack to city and postal level

* See full coverage chart on page 39

Find out more

More information available at www.mapinfo.com/geocoding
GEOCODING: THE PROCESS OF

ASSIGNING A LATITUDE AND LONGITUDE TO AN ADDRESS SO IT CAN BE PLACED ON A MAP.

F O R M O R E I N F O R M AT I O N , C A L L Y O U R L O C A L A U T H O R I Z E D M A P I N F O R E S E L L E R , O R :
8 0 0 . 3 2 7 . 8 6 2 7 ( U N I T E D S TAT E S ) , 8 0 0 . 2 6 8 . 3 2 8 2 ( C A N A D A ) , 4 4 . 1 7 5 3 . 8 4 8 . 2 0 0 ( U N I T E D K I N G D O M ) , 6 1 2 . 9 4 3 7 . 6 2 5 5 ( A U S T R A L I A )

37

2007

Worldwide Geocoding

(CONTINUED)

WIRELESS INDUSTRY

MapMarker Plus

MapMarker ParcelPrecision (US)

TM

MapMarker Plus allows users to see where potential matches fall on a map before selecting a candidate.

A sample of the parcel level data in relation to aerial imagery. Should your input address match that of the parcel, your address would be coded to the displayed point.

MapMarker Plus matches records against its comprehensive address dictionary, a database of USPS for the United States and GNAF for Australia.
APPLICATIONS

MapMarker ParcelPrecision offers the most comprehensive parcel data available. When combined with the patentpending algorithms used in both the MapMarker and Envinsa geocoding engines, you have the most accurate geocoding offered. Also, MapInfos patent pending algorithm will dynamically utilize the parcel level data in its address discovery when an input address does not match a known parcel. These combined capabilities make MapInfos geocoder with ParcelPrecision the most accurate locator in the market.
BENEFITS
Deliver geocoding results with address point precision Rate center validation Better distance calculation Better alignment with CAD systems More accurate analysis of homes passed for Cable and FTTP Improve routing efficiency by utilizing parcel street location

Place your customers, prospects or equipment on a map to:

See which neighborhoods purchase what channels and services Pre-qualify service coverage Optimize your service call routing for greater efficiency Manage assets such as headend, fiber routes and signal amplifier or repeater locations

MapMarker Plus is the premier geocoding tool for mapping addresses with street level precision. It is:
Interactive user-friendly interface allows you to maximize the number of matches Accurate geocode to street addresses or ZIP/Postal Code Centroids User Friendly at-a-glance result codes identify street address matches from ZIP/Postal Code Centroid matches Enterprise Friendly geocode remote tables via ODBC Data Friendly cleans and filters data prior to geocoding

D ATA U P D AT E S

Provided Quarterly
U P D AT E O P T I O N S

Quarterly
SOURCE

SOURCE

Tele Atlas USPS, US Census TIGER files, Tele Atlas

Find out more

More information available at www.mapinfo.com/parcel

Find out more

Free evaluation available at www.mapinfo.com/mapmarker

38

Source: Pictometry

Worldwide Geocoding

(CONTINUED)

Coverage Matrix

DELIVERY COUNTRY PREMIER PLUS PREMIER ENVINSA STANDARD ENVINSA ONLINE SERVICES MAPMARKER DESKTOP MAPMARKER SERVER

Australia Belgium & Luxembourg Canada Denmark Finland France Great Britain & NI Germany Ireland (EIRE) Italy Malaysia Netherlands New Zealand Singapore South Africa Spain Sweden Switzerland Thailand United Kingdom AddressPoint United Kingdom CodePoint United States World Geocoding
Over 200 Countries and Territories

Available today Coming Soon

Where desktop geocoding is not present as a separate or stand alone product, MapInfo Professional offers access to geocoding as a feature. Not all country geocoders contain the same features. Please contact MapInfo for further information.

F O R M O R E I N F O R M AT I O N , C A L L Y O U R L O C A L A U T H O R I Z E D M A P I N F O R E S E L L E R , O R :
8 0 0 . 3 2 7 . 8 6 2 7 ( U N I T E D S TAT E S ) , 8 0 0 . 2 6 8 . 3 2 8 2 ( C A N A D A ) , 4 4 . 1 7 5 3 . 8 4 8 . 2 0 0 ( U N I T E D K I N G D O M ) , 6 1 2 . 9 4 3 7 . 6 2 5 5 ( A U S T R A L I A )

39

WIRELESS INDUSTRY

2007
Worldwide Street Data

Make mission-critical decisions, create presentation-quality maps

WORLDWIDE STREET MAPPING

Why do we need street level mapping? For most location-based projects, the first requirement is a background map the roads, rivers, business locations, railways, etc. Sometimes the background map is also key to the analysis itself using attributes such as one-way streets, population or travel restrictions.

StreetPro
To achieve accurate location-based analysis, StreetPro which is MapInfos premium product, can offer you the most detailed, complete and comprehensive mapping for your need. StreetPro is ideally suited to a wide variety of mapping analysis including site selection, market analysis, geocoding, customer services and network planning, as well as the creation of quality maps for professional looking reports and presentations. StreetPro 1:10,000 scale vector data is available in two forms display and with addresses: StreetPro Display contains 30 layers of streets, motorways, major roads, railways, airports, administrative boundaries, point locations, gazetteer, parks, water features and more providing a comprehensive view of the area.
StreetPro Display for Madrid, Spain which includes points of interest showing the nearest retail stores.

StreetPro is available for multiple countries worldwide including Sweden.

StreetPro with Addresses includes all layers in StreetPro Display, plus an address layer of streets, address ranges, postal information and street intersections that you can use for geocoding your data.
COVERAGE
Worldwide varies by country
U P D AT E O P T I O N S

Varies by country

Find out more

Free evaluation available at www.mapinfo.com/streetpro

40

MapInfo Professional

The worlds premier solution for creating detailed maps for data analysis

MapInfo Professional is a powerful Windows-based mapping application that enables you to easily visualize the relationships between data and geography and perform detailed analysis to drive insightful decisions. Specific applications include:
Managing geographically-based assets, such as cell towers, network coverage, service people and equipment Understanding customer and marketplace demographics so you will know what channels and services will be most successful Analyzing competitive threats from technologies such as cable, DSL and BPL Revealing patterns and trends in your data that may otherwise be difficult to see such as neighborhood buying patterns
Use MapInfo Professional for a wide variety of tasks including visualizing and analyzing customer counts and sales by ZIP code.

Planning logistics and prepare for emergency response for outages or system damage Includes advanced geographic object processing capabilities Provides rich and extended query language with spatial conditions

Integrate proprietary data (such as your customer addresses) with demographic and other data, to instantly see relationships, trends and opportunities. Its simple to use, powerful and easily integrates with other mapping applications.
MapInfo Professional excels in ease of use and interoperability Access data from the latest standard databases including Oracle, SQL Server and Informix Interact with GPS units Support of Open GeoSpatial Consortium (OGC) standards including WMS and WFS Easily use imagery data
Create, visualize and analyze drive time trade areas from a given store.

Support for cartographic scale

COVERAGE
Worldwide

Find out more

Free evaluation available at www.mipro.com

F O R M O R E I N F O R M AT I O N , C A L L Y O U R L O C A L A U T H O R I Z E D M A P I N F O R E S E L L E R , O R :
8 0 0 . 3 2 7 . 8 6 2 7 ( U N I T E D S TAT E S ) , 8 0 0 . 2 6 8 . 3 2 8 2 ( C A N A D A ) , 4 4 . 1 7 5 3 . 8 4 8 . 2 0 0 ( U N I T E D K I N G D O M ) , 6 1 2 . 9 4 3 7 . 6 2 5 5 ( A U S T R A L I A )

41

WIRELESS INDUSTRY

2007
Envinsa

TM

Enable location intelligence across your organization

Envinsa is the technology platform built to deliver a wide range of location intelligence capabilities across an organization. As your use of location intelligence grows, Envinsa enables you to eliminate the silos of GIS functionality operated by specialists in single departments and integrate them into a horizontal platform making these capabilities available to everybody, everywhere and at any time. Envinsa gives you the ability to integrate data, maps and analysis and location capabilities throughout your organization.
Use Envinsa to improve operations by making related data from diverse sources easily available such as in this Envinsa online application.

One of the biggest benefits wireless firms are realizing from Envinsa is the ability to centrally store and share data. For example, business development identifies targeted geographic markets for cell phone services based on demographic analysis. This geographic data is used by engineering to cite cell tower locations and plot RF coverage. Once the service area is defined, the data is used by marketing to perform targeted campaigns to promote cell phone services and generate leads for sales. In addition, the same information can be supplied via a web site for customer self-service and pre-qualification. Lastly, network operations continue to leverage the same data to monitor network performance, plan maintenance and respond to network problems. Envinsa is:
IT-Friendlycentrally locate capabilities inside the IT system providing the benefits of security, encryption, monitoring, data integrity and scalability Developer-Friendlyuse a single API in any development environment (Java, .NET, web services) to access all of these location intelligence capabilities and functions

The Envinsa platform integrates seamlessly into existing IT infrastructure.

COVERAGE
Worldwide

Find out more

Free evaluation available at www.envinsa.com

42

Vertical Mapper

TM

Gain deeper insight using grid-based analytics

Analyzing competitorsmap overlapping and bordering coverage areas Pre-qualifying sales prospects provide tools for qualifying prospects based on location and proximity to network assets

Vertical Mapper is a robust grid-based analytical application. Grids represent data that vary continuously from one location to another, such as elevation and signal strength. By analyzing data in a grid format, you can easily view constantly changing data variables in relation to location by thematically mapping the data with color or relief shading, or by layering and comparing the data mathematically with other grid themes to determine unique or hidden relationships.
Convert grid data to region objects to perform location analysis.

Vertical Mapper now includes six gridding algorithms:

Triangulated Irregular Network (TIN) with smoothing Inverse weighted distance function Natural Neighbor Rectangular (Bilinear) interpolation Kriging Custom Point Estimation Point to point and view shed analysis

COVERAGE
Worldwide

Find out more

Digital Elevation Model of Calgary, AB.

Demo available at www.mapinfo.com/verticalmapper

Digital Elevation Model Data

Vertical Mapper creates grids, or continuous surfaces of information from point data, by estimating values for cells between known points. Use Vertical Mapper for: Planning capacity and optimizing network performance forecast and model network capacity such as RF channel, frequency use and bandwidth utilization; monitor capacity and performance and develop upgrade strategies
Managing the networkplan and manage the connectivity between network assets such as cell towers and MTSOs

A digital elevation model is a representation of the earths surface for a geographic area stored in a digital file containing regularly spaced point locations with an elevation attribute. Terrain models constructed from elevation data can be used for a variety of purposes including line-of-sight forecasting, slope and aspect determination, surface runoff pattern analysis, and drainage basin delineation.
COVERAGE
Worldwide upon request

F O R M O R E I N F O R M AT I O N , C A L L Y O U R L O C A L A U T H O R I Z E D M A P I N F O R E S E L L E R , O R :
8 0 0 . 3 2 7 . 8 6 2 7 ( U N I T E D S TAT E S ) , 8 0 0 . 2 6 8 . 3 2 8 2 ( C A N A D A ) , 4 4 . 1 7 5 3 . 8 4 8 . 2 0 0 ( U N I T E D K I N G D O M ) , 6 1 2 . 9 4 3 7 . 6 2 5 5 ( A U S T R A L I A )

43

DEVELOPER TOOLS

2007
MapInfo offers several developer tools so you can create your own location intelligent applications or integrate location capabilities into existing applications. These tools are available for a variety of Java and .NET supported languages and deployment options from the web to desktop to handheld devices. .NET DEVELOPERS BENEFIT FROM: Seamless integration with Microsoft Visual Studio .NET 100% .NET Object Model Extensibility through drag and drop and visual inheritance Rapid application development using one of the many sample applications and templates Single SDK for both web and desktop deployments JAVA DEVELOPERS BENEFIT FROM: Extreme portability that can be deployed to virtually any target machine 100% Java Object Model Rapid application development using one of the many sample applications, both visual and non-visual JavaBeansTM Scalability, both up and out, with additional servlet instances, processors or across multiple servers utilizing load balancing technology Deploying thin, thick or stand alone applications

Find out more

Free SDK downloads available at www.mapinfo.com/sdk

Envinsa

TM

Enable location intelligence across your organization

Envinsa gives you the ability to integrate data, maps and analysis, and location capabilities throughout your organization. Besides making location intelligence capabilities available across your organization, one of the biggest benefits electric utilities are realizing from Envinsa is the ability to centrally store and share commonly-used data. For example, having a centrally-stored, web-accessible distribution coverage map with supporting data can be used by:
Field Engineersto document and monitor the distribution system System Plannersto analyze areas of poor system performance for upgrade
Use Envinsa to improve operations by making related data from diverse sources easily available such as in this Envinsa online application.

Power Engineersto analyze the impact of new load and generation assets Service Crewsfor notification of where problems exist and the optimal route to respond Business Developmentto investigate the impact of mergers and acquisitions Marketingfor targeted campaigns around demand reduction or for promoting new services such as BPL

All of these groups and more can leverage a common location intelligence platform to make better decisions and react more quickly. In addition, they can access, update and benefit from a common data source. Envinsa is:
IT-Friendlycentrally locate capabilities inside the IT system providing the benefits of security, encryption, monitoring, data integrity and scalability Developer-Friendlyuse a single API in any development environment (Java, .NET, web services) to access all of these location intelligence capabilities and functions

COVERAGE
The Envinsa platform integrates seamlessly into existing IT infrastructure.

Worldwide

Find out more

Free evaluation available at www.envinsa.com

F O R M O R E I N F O R M AT I O N , C A L L Y O U R L O C A L A U T H O R I Z E D M A P I N F O R E S E L L E R , O R :
8 0 0 . 3 2 7 . 8 6 2 7 ( U N I T E D S TAT E S ) , 8 0 0 . 2 6 8 . 3 2 8 2 ( C A N A D A ) , 4 4 . 1 7 5 3 . 8 4 8 . 2 0 0 ( U N I T E D K I N G D O M ) , 6 1 2 . 9 4 3 7 . 6 2 5 5 ( A U S T R A L I A )

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2007
DEVELOPER TOOLS

CASE STUDY:
O P T U S C O M M U N I C AT I O N S
Australia

SUMMARY

across our hardware platform of 300 plus desktop users; a fifty-fifty mix of PCs and Macintoshes. The real value of this new system is improved customer service both internally and externally, increased productivity, reduced costs and more importantly a return on investment. These applications took only six months to deliver. This was an incredibly short timeframe given the complexity of the systems and minimal cost of the total project. Mr. Emmerton said, It was a large project, so we split it into two phases. The first phase was to deliver the Geographic Information System Mode of Operation, Service Qualifications tool to evaluate exactly where customers could be connected to fibre optic cable and other OPTUS networks. It proved invaluable as we hadnt previously used such sophisticated tools to assess customer connections.
RESULT

customer. The whole process could involve many calls back and forth between customers and other Optus departments, he said. Today, the response is virtually instantaneous. Now, we can make a thorough review by looking at a web browser mapping interface which is divided into two parts. One half shows a colour map and the other half is text describing the customers location and their proximity to the fibre optic network. The user now has a choice. They can either interpret the graphical findings on the map or refer to the written data, he said. The second phase, based on the Geographic Information System Mode of Operation Fibre Locator tool, is used for asset and network protection. It integrates the Dial Before You Dig process and Optus is now able to automatically locate a customers work details. Optus currently receives over 1,000 dig enquiries per week. We can read data, asses the

Optus Business division has automated its customer network connection requests and fibre location enquiries with MapInfo MapXtreme, a powerful Internet mapping server for broad mapping application deployment, reducing assessment times from days to minutes. Optus Engineering Information Systems (EIS) Group, the companys geographic information systems (GIS) and mapping arm, is part of the core transmission group comprising engineers, surveyors and geographers. The EIS Group is responsible for improving performance and accessibility to GIS tools across Optus. Customer location and network geographic information is now available via a number of web applications over the Optus intranet. Users can access it from anywhere on the Optus internal network, and some applications using MapXtreme are also available on the worldwide web. Optus Businesss Geographic Information Systems Manager, Jeff Emmerton said, Using MapXtreme we have been able to automate the assessment process and we can now provide detailed Optus network information,

Replacing the manual process with an automated one has sped up information delivery significantly. It used to take weeks to turn around information. We had to wait for the EIS Group to make an assessment before we could respond to the

work and determine whether it is dangerously near to the Optus network or not. We can also fax customers with a map showing these details. Most enquiries are now answered on the same day. Mr. Emmerton said.

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T O V I E W T H E C O M P L E T E C A S E S T U D Y, P L E A S E V I S I T W W W . M A P I N F O . C O M / C O M M S L I T E R A T U R E

Being web-based, MapXtreme is far more cost-effective than rolling out more desktop software. We can perform rapid prototyping because it provides mapping out of the box as well. JEFF EMMERTON

The system can read information via emails from One Call services, store details, such as customer location and the map, in an Oracle 81 database. MapInfos Geoloc/MapMarker software is then used to find out the customers geographic location and cross-check against other references. For example, the system can consult the street directory grid reference and find out whether it is valid for that location and if not, it is then manually checked. These days the majority of jobs can be automatically crosschecked and processed, he said. According to Mr. Emmerton choosing MapXtreme was a platform decision: It provides complete web-enablement unlike a lot of other products in the marketplace and this was very important to us. The predominant datasets were all available in MapInfo format plus we needed search engine technology provided by MapInfos Geoloc/MapMarker software. We also needed a Windows NT server platform and to be able support Macintoshes and PCs at the desktop. He said that their decision was helped by the fact that the organisation already has a number of other MapInfo products operating and they are impressed with their solid and reliable performance.

Development cost, speed and power were also critical to their decision. "Being web-based, MapXtreme is far more cost-effective than rolling out more desktop software. We can perform rapid prototyping because it provides mapping out of the box as well, he said. Performance is outstanding and our users have now come to expect the system to redraw maps in seconds rather than minutes and it produces a unique map just for them. Any Optus user can locate and download these maps from their web browser within a few seconds. Previously, it took more than 30 seconds to redraw the map using desktop GIS and they had to maintain this data on 16 servers throughout Australia for easy access by Optus users. Mr. Emmerton said that the server has been greatly utilized as it now contains more than 100 map layers, such as network routes, coverages, towers, street names, etc. It redraws the map from scratch and any of these layers can be redrawn on the screen. It takes up to 50 concurrent users on the server just seconds to bring up a map and zoom in and out to see the detail without impacting other users.

Initially, there was some concern about the amount of data Optus wanted to transfer along with the maps. We can produce complex maps with only 30 to 50 kilobytes for each image sent to the user. In the past we had to send the whole data file across the network but now we can send map snapshots. There is no longer any performance degradation because they do not require a lot of bandwidth, he said. According to Mr. Emmerton the success of this Optus Business project can be directly attributed to MapXtreme, resulting in considerable cost savings at all levels throughout the division and enhanced customer service throughout Australia.

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DEVELOPER TOOLS

2007
MapXtreme

Powerful mapping developer tools for web-based and desktop deployments

MapXtreme puts powerful mapping tools into the hands of developers for inclusion in custom applications or for integrating into existing applications. From web-based to desktop clients, types of applications include:
Emergency preparation and responseprovide directions and optimal routing via a web browser to in-vehicle laptops or handheld devices Distribution system mapsprovide accurate visual maps of all assets in a distribution system from substation through lines and transformers to meters all drawing from a secure, centrally-managed database Create a web-based, call-before-you-dig application enable contractors to enter locations of upcoming projects
Using MapXtreme, you can build custom mapping and map-enabled applications.

MapXtreme developer kits are available for both .NET and Java developers. In addition, MapXtreme has no proprietary plug-ins, so it delivers maps to any web-browser on a PC or UNIX workstation.
COVERAGE
Worldwide

Find out more

www.mapxtreme.com

This local call plan viewer application was developed using MapXtreme.

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Routing J Server

TM

Create applications for optimally routing people, products and resources

ROUTING J SERVER AND ENVINSA ROUTING

MapInfo Routing J Server is the street network analysis tool for finding a route between two points, the optimal or ordered path between many points, the creation of drive time matrices, and the creation of drive time polygons. Calculating either the shortest distance or quickest timed route between any two points, Routing J Server returns text-based driving directions and spatial points to your application. This same model and technology is used in the creation of multi-point routes, ideal for fleet management applications.
Routing J Server can return both text-based directions and highlighted maps.

Similarly, drive time matrices can be used for the determination of drive times and associated costs between an unlimited number of locations. Drive time polygons return the boundary of travel within N miles of a given point (isodistance) or return the boundary of travel within N minutes of a given point (isochrone). Drive time or drive distance polygons are essential inputs to market analysis and support site selection and other complex decision making. Routing J Server is best for applications demanding greater customization, control and security ideal for customers with appropriate web or client/ server expertise.
DELIVERY

Using Routing J Server, you can create the optimal circular route between a given set of locations that need to be called upon.

MapInfo delivers routing via the server or its web services enterprise location platform, Envinsa, adding to the interoperability of the product line. Envinsa routing is part of the location platform, also offering geocoding and mapping. Customers using MapInfo Professional are able to link direct to Envinsa, along with any application which can call a web service.
COVERAGE
Worldwide Varies by Country

Find out more

Demo available at www.mapinfo.com/routingjserver

F O R M O R E I N F O R M AT I O N , C A L L Y O U R L O C A L A U T H O R I Z E D M A P I N F O R E S E L L E R , O R :
8 0 0 . 3 2 7 . 8 6 2 7 ( U N I T E D S TAT E S ) , 8 0 0 . 2 6 8 . 3 2 8 2 ( C A N A D A ) , 4 4 . 1 7 5 3 . 8 4 8 . 2 0 0 ( U N I T E D K I N G D O M ) , 6 1 2 . 9 4 3 7 . 6 2 5 5 ( A U S T R A L I A )

83

DEVELOPER TOOLS

2007
SpatialWare

MapX

MapX Mobile

Leverage location information, expand database capabilities

Embed mapping into new and existing applications easily using ActiveX

Create customized mapping applications for the Pocket PC

By implementing a spatial database, data can be linked and relationships can be established between various features and attributes.

MapX enables you to embed mapping visuals into new or existing applications.

Create customized mapping applications for Pocket PC devices.

This data management software enables businesses to store, manage and manipulate spatial data within a Relational Database Management System (RDBMS) such as Microsoft SQL Server. It includes a variety of non-traditional data types, such as digital representations of streets, power lines, service territories or land parcelseach with a physical component. SpatialWare allows spatial data to be stored in the same place as traditional data, ensuring data accessibility, integrity, reliability and security.
APPLICATIONS
Storing and managing geographic data such as customer addresses, substation locations and distribution line networks.

MapX is a robust tool for building mapping applications for departments or for adding mapping and spatial querying to existing applications. MapX helps simplify application development using standard languages, a streamlined object model, extensive methods and events, efficient property pages, defaults and other wizards. Applications can connect to Microsoft Access and data stored in most RDBMSs, including Microsoft SQL Server, Oracle, and IBM DB2.
APPLICATIONS
Enabling customer service to dynamically select an area and identify customers within the area for notification of upcoming maintenance work

MapX Mobile is a specialized version of MapX that runs on the Pocket PC platform. With MapX Mobile its possible to create powerfule, feature rich applications for any mobile workforce, including service/repair representitives, sales professionals and field engineers/technicians. MapX Mobile applications synchronize with the desktop so wireless connections arent required the application and data reside on the device. Applications can integrate with GPS devices to display in the most popular vector and raster image formats.
APPLICATIONS
Providing field personnel with access to accurate, up-to-date data on assets such as equipment maintenance records

COVERAGE
Worldwide

COVERAGE
Worldwide

COVERAGE
Worldwide

Find out more

Demo and free trial available at www.spatialware.com

Find out more

Free trial available at www.mapx.com

Find out more

Free trial available at www.mapxmobile.com

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C O N S U LT I N G S E R V I C E S

M A P I N F O C O N S U LT I N G S E R V I C E S HELPING YOU MAXIMIZE YOUR TECHNOLOGY INVESTMENT The professionals in the MapInfo Consulting Services group provide a range of services designed to help you make the most of your investments in mapping technology.

SERVICES

EXPERIENCE

Technical Advisory Services MapInfo can assist clients with the design, development and deployment of MapInfo-based applications. Advisory services include product installation and technology transfer, needs assessment, application functionality, data access and architectural design. Software Development Services MapInfos seasoned consultants design and build robust customized software solutions. Clients can choose from a broad range of engagement types from developing a proof of concept to implementing a complete solution seamlessly integrated with legacy systems.

Development Tools MapInfo Consulting Services group offers expertise in MapInfos development tools such as MapInfo MapXtreme (both Java and for Windows) and MapInfo MapX, as well as MapInfos geocoding, routing, database and information products. We can help you build a robust mapping solution or integrate mapping into your existing information systems. Industry Standard Tools We have extensive experience with industry standard development environments including Java, C++, Visual Basic and ASP, along with the RDBMS systems such as Oracle, Informix, DB2, SQL Server and others. We can design and implement mapping solutions on a wide variety of architectures, including our specialty: Internet/Intranet-based mapping applications. Communications Industry MapInfo Consulting Services offers a customizable solution template for common communications industry problems.

Find out more

Contact MapInfos Consulting Services group at consulting@mapinfo.com

P R E D I C T I V E A N A LY T I C S
Consulting services and custom modeling from MapInfos Predictive Analytics professionals can maximize your return on investments and drive profitability. Predictive Analytics is the key to unlocking the valuable insights in your business data. It reveals previously hidden patterns in business data and creates models for the future. And allows you to transform vast amounts of information into effective strategies and tactics for your business. YOUR COMPETITIVE ADVANTAGE At MapInfo, we combine the best Predictive Analytics techniques across multiple disciplines with an understanding of the critical role of location to create analyses that are location intelligent. Answer questions such as:
Who are my customers? Where are they located in the market? What products and services do they buy? Where are the best markets to build out our network infrastructure for immediate returns? Which are the best markets for launching new products and services? What is the best strategy for our retail sales channels? Where are the best locations for a dedicated bricks and mortar retail network? How do we solve cannibalization problems created by the active M & A landscape? How do we enable our distribution channels to be more profitable?

Knowing the answers to these questions empowers your business. From a strategic perspective, you can plan confidently for the future. From a tactical perspective you to respond quickly and appropriately to shifts in markets and competition today.

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TRAINING SERVICES & TECHNICAL SUPPORT

MapInfo offers many training options and technical support so that you can successfully accomplish your goals with our software, solutions, data or development languages.

PUBLIC TRAINING

Easy delivery of training to users Convenience take it anywhere or at any time Cost savings no travel expense or trainers cost THE BOTTOM LINE

MapInfo has designed public standard courses, covering various levels of instruction, for all of our major products. These courses offer new users or developers the chance to become familiar with the product capabilities, terminology and concepts. Introductory level courses concentrate on getting you started, while Advanced level courses hone your skills and introduce you to shortcuts and power uses. Course materials are regularly updated to reflect product enhancements and these courses are scheduled nationwide. These standard courses are also available for onsite bookings.
PRIVATE TRAINING

Your team must continue to be productive at their own jobs, while surmounting the normal learning curve of any new software solution. Let us help you maximize your investment in our solutions by reducing the time your staff spends learning it and getting them to put it to use quickly, efficiently and effectively. The net result is focused employees, quicker productivity and reduced risk in implementing the new solution. Contact the MapInfo Training Department to locate the nearest Authorized Training Office to you, determine which classes each ATO is certified to offer, request a Training Schedule or find out the most up-to-date seat availability in any class.

Designed for the discerning company who needs to be trained up-front in solving your business problems in your environment using our technologies. We perform a skills assessment and needs analysis and structure a course specifically to meet your requirements. By appointing a project leader to you, we ensure consistency between training and support or consulting services. If your growing company requires repetitive training with a professional and consistent outcome, this training is for you! We offer five types of private classes:

Find out more

Visit us online at www.mapinfo.com/support/training or call 1.800.552.2511 (press 2 when prompted)

TECHNICAL SUPPORT
STANDARD COURSES GETTING STARTED

A LA CARTE COURSES
PRACTICAL APPLICATION DAYS CUSTOM DEVELOPMENT COURSES

MapInfo provides telephone technical support for all of our standard software and map database products with maintenance contracts. We also offer onsite installation, implementation and support services at an hourly rate, plus travel and related expenses.

WEB BASED TRAINING

Find out more

Visit us online at www.mapinfo.com/support or call 1.800.552.2511 (press 1 when prompted)

For the MapInfo customer who wishes to take self-paced training students are able to log on anytime from any location that has an internet connection. MapInfos web-based training uses a combination of presentation, demonstration and exercises that quickly gets the customer up and running with MapInfo products. The advantages of web-based training are:

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ORDERING IS EASY

DATA MULTI-USER PRICE MULTIPLIERS*

UP TO X USERS NORTH AMERICAN MULTIPLIERS

COMMUNICATIONS DATA SUBSCRIPTION PRICING

1 5 15 25 50 100 250 500 1000

1 1.3 2 2.5 3.75 5.5 7.5 9 10

MapInfo offers the strategic advantage of different update schedules on a pre-paid subscription basis (frequency varies by product).
UPDATE FREQUENCY NUMBER OF UPDATES MULTIPLIER

Monthly Quarterly Semi-Annually

12 per year 4 per year 2 per year

1.55 1.35 1.25

Europe and Asia Pacific Data Products do not follow this update table.

MULTI-YEAR DATA SUBSCRIPTION DISCOUNTS

See the Data License shipped with your data for users allowed and limitations Europe and Asia Pacific Data Products have varied named user multipliers and may not follow the table above. Contract your local MapInfo representative for more information. 1 user=1 specific personal computer or 1 individual named user Call for Server or Internet Pricing * Does not apply to software or solutions

If you buy a multi-year subscription to the data at the time of purchase, you can receive an immediate discount:
2 -YEAR SUBSCRIPTION 3 -YEAR SUBSCRIPTION

15% off retail

30% off retail

Subscriptions require a signed contract for all orders Users may renew subscription products on a yearly basis at their existing percentage. Discounts will be applied to the current list price: 1-Year contract, 0%, 2-Year contact, 15%, 3-Year contract, 30% MapInfo invoices on an annual basis 30 days prior to anniversary date Subscription and multi-year contact pricing does not apply to all MapInfo products You must take advantage of this offer within 90 days of your contract expiring.

Clients who purchase multi-year licenses receive one set of media and documentation to a single delivery location.

GUARANTEE AND RETURN POLICIES

Software Return Policy If you are not completely satisfied with your MapInfo product, you may return it to MapInfo Corporation or your MapInfo Reseller within 30 days for a full refund of the purchase price less any shipping charges. Any software returns within 31-45 days may be subject to a 25% restocking fee. Any software returns over 45 days will not be accepted. The data contained in MapInfo software, maps and other data products are gathered from a wide variety of sources and MapInfo in no way warrants or guarantees the accuracy of the data. Data Products Return Policy MapInfo Data Products are non-returnable. Custom Software and Intranet/Internet Solutions This Satisfaction Guarantee and Software Return Policy does not apply for custom processed software and Intranet/Internet Solutions. These are developed under custom or solution-specific contracts and are governed by the terms of the individual contracts. Returning a Product In order to return your MapInfo software directly to MapInfo Corporation, you must contact MapInfo Customer Service at 1.800.552.2511.

Visa and MasterCard accepted

F O R M O R E I N F O R M AT I O N , C A L L Y O U R L O C A L A U T H O R I Z E D M A P I N F O R E S E L L E R , O R :

CONTACT MAPINFO SALES 800.327.8627 ( U N I T E D S TAT E S ) , 8 0 0 . 2 6AT 8 . 3 21.800.327.8627 82 (CANADA), 44.1753.848.200

(UNITED KINGDOM), 612.9437.6255 (AUSTRALIA)

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Corporate Headquarters One Global View Troy, NY 12180 Main: 518.285.6000 1.800.327.8627 Fax. 518.285.6060 sales@mapinfo.com

Canada 26 Wellington Street East Suite 500 Toronto, ON M5E 1S2 Main: 416.594.5200 1.800.268.3282 Fax. 416.594.5201 canada.sales@mapinfo.com

Asia-Pacific/Australia Level 4, 170 Pacific Highway Greenwich, NSW 2065 Main: +61.2.9437.6255 Fax. +61.2.9439.1773 australia@mapinfo.com

Europe/United Kingdom Minton Place Victoria Street Windsor, Berkshire SL4 1EG Main: +44.1753.848.200 Fax. +44.1753.621.140 europe@mapinfo.com

2007 MapInfo Corporation. All rights reserved. MapInfo, the MapInfo Meridian logo and other trademarks and service marks used herein are trademarks and/or registered trademarks of MapInfo Corporation, Troy, NY. All other product and service names mentioned herein are trademarks of their respective owners.

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