Capabilities Solutions Awareness and Image Studies Market Feasibility and Competitive Intelligence Product Testing and Pricing

Research Market Segmentation Purchase Decision Dynamics Customer & Employee Satisfaction and Loyalty Studies Political Polling Methodologies Focus Groups Representative Telephone Surveys Email Surveys Mail Surveys Intercept Interviews Internet-Based Research In-Depth Interviews

Focus Groups and Qualitative Research

Businesses and organizations use focus groups as a qualitative marketing research methodology to understand how people make decisions about - and what factors influence their use of products or services. Focus groups are an ideal marketing research methodology to employ for:

Exploring new product or service ideas Understanding an organization's brand image Testing effectiveness of advertising and marketing concepts and materials Differentiating competitors' perceived strengths and weaknesses Gaining insights into purchasing decisions Conducting product testing

Quantitative Research Any research method that produces information that can be usefully analyzed numerically, typically by obtaining data from a scientific sample of the population. Depending on how they are designed, examples can include telephone surveys, web-based email surveys, or mail surveys. U.S. Census, labor and health statistics and sales or income trends are also examples of quantitative information. Qualitative Research Any research method that produces information based upon description and interpretation rather than numeric analysis. Examples include focus groups, in-depth interviews, and one-onone interviews.

Besides focus groups, other forms of qualitative marketing research Market Street Research conducts on a regular basis include one-on-one interviews, in-depth interviews with industry experts or other relevant sources, and collection and analysis of available secondary data such as articles in newspapers, web sites, government documents, trade journals, U.S. Census statistics, health data, and economic indicators, to name a few examples.

What are Focus Groups?

Focus groups are a form of qualitative research that brings together small numbers of people to discuss a topic (such as reactions to a new product or service, or opinions about a client or a client's competitors). The typical focus group consists of seven to ten people who share common characteristics and experiences in relation to a topic. The group discusses the topic for about 1 hours under the direction of a skilled moderator. Focus groups involve: 1. Identifying the research objectives 2. Developing a moderator's guide 3. Recruiting participants and arranging for an appropriate facility in which to hold the discussions 4. Holding the focus group meetings 5. Analyzing and presenting the results Market Street Research handles all aspects of conducting qualitative research including focus group recruitment, logistical coordination, development of moderator's guides and moderating, and analysis of results. We work closely with clients to identify critical information needs and design focus groups that will best inform business or organizational decisions. Moderator's Guides: Market Street Research brings decades of expertise to bear on the preparation of the highest quality research instruments. Our moderator's guides for focus groups ensure that all relevant topics are covered and that the time scheduled is maintained. Our clients give final approval on materials, and Market Street Research always develops moderator's guides on a custom basis for each project. Logistics: Market Street Research maintains relationships with a national network of focus group facilities and we have a pool of trained, experienced, highly skilled focus group moderators. Market Street Research follows focus group sessions with a thorough analysis and presentation of the results. Our reports include quotations from focus groups to illustrate key findings, and we use video footage from the focus group discussions in our presentations of the findings. In many cases our clients use our focus group results to inform and fine-tune follow-up quantitative research, such as telephone surveys.

Who Should Conduct Focus Groups?

Some marketing research companies specialize in a particular methodology, such as focus groups, and they tend to recommend that method for most situations. Market Street Research recommends marketing research methods depending on the information needed by our clients or the decisions our clients are making. Focus groups are an ideal

methodology for businesses and organizations to identify:

How people make decisions Whether there are needs within a market that are unmet by existing products or services (yours or those of competitors) What possible barriers exist to use of products or services, and reactions to your ideas about product design or service implementation

Focus groups and qualitative research are not appropriate methods for answering quantitative questions, such as:

What proportion of my competitors' customers is interested in my product or service? How large are different market segments within a geographic region? What is the demographic profile of my customers vs. those of competitors? If customers buy my new product, what share of the market am I likely to capture?

Telephone surveys, mail surveys and email surveys are the best method for answering these kinds of quantitative questions, because surveys are designed to represent the opinions, needs, and behaviors of whole populations. On the other hand, focus groups are often conducted as a precursor to quantitative research (such as telephone surveys, mail surveys and email surveys), unless you are confident your business or organization already knows what factors influence people's purchasing habits. Also, focus groups are often used after quantitative research to test the efficacy of advertising or marketing concepts and materials developed in accordance with the results of the quantitative phase of research. Markets are constantly changing, and even if you know how customers are likely to react to your ideas vis--vis competitors, focus groups and other qualitative research methodologies can be helpful in identifying new opportunities as well as potential problems that might not be apparent from your perspective as a business or organizational leader. Market Street Research has conducted focus groups and other qualitative research methodologies for 25 years in such diverse industries as:

Health Care Industrial Manufacturing

Financial Services Technology Education Public Policymaking

Healthcare Marketing Research

Market Street Research has considerable experience and expertise in utilizing the focus group methodology in the research we conduct for clients in many industries, including for organizations in the healthcare field. In fact, conducting healthcare marketing research is one of Market Street Research's greatest strengths. Since 1980, MSR has designed and conducted many hundreds of healthcare marketing research studies for healthcare providers ranging from internationally respected academic medical centers such as Massachusetts General Hospital, Cleveland Clinic and Johns Hopkins, health systems such as Partners Healthcare and Memorial Hermann, as well as for many regional and community-based hospitals, specialized clinics, and physicians' practices serving urban, suburban and rural markets across the United States. Learn more about our expertise in the field of healthcare marketing research. We understand the fundamental issues that concern clients in a range of arenas, the types of decisions they typically have to make, and the factors that influence those decisions. We move quickly to understanding the specific decisions you have to make and the type of information you need to make those decisions. In all cases we bring the proper methodology to bear on your data needs. Please contact us to discuss how Market Street Research can help you achieve your goals. Learn more about:

MSR's Market Research Solutions MSR's Marketing Research Methodologies The Markets MSR Serves The Results of MSR's Marketing Research

Learn more about why you should use Market Street Research. See MSR's Client list.

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Capabilities Solutions Awareness and Image Studies Market Feasibility and Competitive Intelligence Product Testing and Pricing Research Market Segmentation Purchase Decision Dynamics Customer & Employee Satisfaction and Loyalty Studies Political Polling Methodologies Focus Groups Representative Telephone Surveys Email Surveys Mail Surveys Intercept Interviews Internet-Based Research In-Depth Interviews

Representative Telephone Surveys and Quantitative Marketing Research

Businesses and organizations use telephone surveys as a quantitative marketing research methodology for determining what people think and how they behave. Well-designed, high quality telephone surveys are an ideal tool for conducting awareness and image studies, customer and employee satisfaction and loyalty studies, branding and market segmentation studies, and political polls. Telephone surveys are also used to assess the market feasibility of new product or service ideas, and to compare perceptions of competitors' strengths and weaknesses. Telephone surveys answer questions such as:

Closed-Ended Questions Questions with fixed responses, such as "yes" or "no," or, "excellent, good, fair, or poor." Open-Ended Questions Questions that ask for an opinion or observation that is recorded verbatim during an interview. An example might be, "In what ways are you satisfied with CLIENT," or, "How can CLIENT change to better meet your needs in the future?"

What proportion of my competitors' customers are interested in my product or service? How large are different market segments within a geographic region? What is the demographic profile of my customers vs. those of competitors? If customers buy my new product, what income is likely to be generated in a year?

What are Telephone Surveys?

Telephone surveys are a quantitative marketing research methodology that involve calling and interviewing a representative sample of people within a geographic area or a targeted market served by a business or organization. Market Street Research might interview 10 people or 1,000

or more, depending on our clients' information needs. Telephone surveys involve:

Identifying the marketing research objectives Developing and pilot-testing a marketing research questionnaire Developing an appropriate market research sampling strategy Conducting the representative telephone interviews (data collection) Analyzing and presenting the market research results.

Market Street Research handles all aspects of telephone surveys, including helping you to clearly define the research objectives based on your company or organization's information needs. We design state-ofthe-art marketing research questionnaires and research sampling methods, and closely monitor data collection by nationally respected polling firms. Our analyses and presentations are our greatest strengthMarket Street Research goes beyond statistics, tables, and graphs to provide quality analysis and actionable results.

Questionnaires
Market Street Research develops custom marketing research questionnaires for each project. We work closely with clients to define the goals of the research so the questions we ask focus on the specific decisions our clients need to make. Market Street Research has over 25 years of experience in preparing the highest quality marketing research questionnaires, and our process allows us to create questionnaires of any length and complexity. We can quickly and easily modify a questionnaire even after it is in the field. Market Street Research never relies on templates or "canned" questionnaires , since our clients' information needs are unique and no single survey instrument can accurately reflect all business or organizational decisions. Our market research questionnaires typically include a mix of closedended and open-ended questions, to allow depth of response and probing by skilled interviewers. Market Street Research pilot-tests all research questionnaires on an in-house basis, and reviews suggested changes with clients before revisions are made. Our clients always have final approval on questionnaires.

Sample Design
Market Street Research brings to bear decades of experience in designing

marketing research samples for telephone surveys and political polls. Depending on your needs, we might recommend a:

Census, in which all members of a population are contacted and interviewed Representative sample using random-digit-dialing (RDD) or other systematic sampling technique Disproportionate sample, in which certain groups are over-sampled in relation to their actual representation within a population, to make sure we interview enough members of that group to allow for statistical analyses of their opinions Convenience sample, in which we identify people who have certain characteristics and survey as many as possible or up to a specified quota

Each year Market Street Research conducts literally tens of thousands of marketing research interviews with consumers, corporate executives, professionals such as doctors, not-for-profit leaders, and employees within an array of business and organizational settings.

Who Should Conduct Telephone Surveys?

Market Street Research recommends telephone surveys for clients who need to understand their image or reputation among the general public or within a specific market. Clients interested in branding or segmentation studies should consider telephone surveys as the best quantitative marketing research method of reaching people who fully represent the needs and opinions of the general public or market under consideration. Telephone surveys may not be an appropriate method for answering qualitative questions. These questions may require a qualitative marketing research approach, such as focus groups, to answer questions like:

What are my customers' or potential customers' reactions to new product or service ideas? How effective are my advertising and marketing materials? How do people make purchasing decisions? What are my company's strengths and weaknesses vis--vis competitors?

In addition, some populations cannot be reached effectively by telephone-examples include groups that tend not to have telephones, such as low-income residents or people who live in institutional settings, and groups for whom a list of telephone numbers does not exist, such as shoppers or patients using a particular facility whose names cannot be

revealed for sampling purposes because of HIPAA. In these cases, Market Street Research might recommend intercept surveys, mail surveys, or email surveys. Market Street Research has conducted telephone interviews and other quantitative marketing research for 25 years in such diverse industries as health care, industrial manufacturing, financial services, technology, education, and public policymaking. We understand the fundamental issues that concern clients in a range of arenas, the types of decisions they typically have to make, and the factors that influence those decisions. We move quickly to understanding the specific decisions you have to make and the type of information you need to make those decisions. In all cases, we bring the proper market research methodology to bear on your data needs.

Data Collection
Market Street Research contracts with nationally-respected data collection and polling firms to conduct interviews for large-scale telephone surveys. We work extremely closely with these firms, in most cases contacting them daily to monitor response rates and inspect the quality of open-ended responses. We provide interviewer training materials and work with our vendors to make sure the data collected is top-quality. When selecting a new vendor, Market Street Research maintains stringent quality standards and we change vendors if these standards are not met. Click here for more information about Market Street Research's top data collection vendor, Research Data Design, Inc. of Portland, Oregon.

Healthcare Marketing Research

Market Street Research has considerable experience and expertise in utilizing the telephone survey methodology in the research we conduct for clients in many industries, including for organizations in the healthcare field. In fact, conducting healthcare marketing research is one of Market Street Research's greatest strengths. Since 1980, MSR has designed and conducted many hundreds of healthcare marketing research studies for healthcare providers ranging from internationally respected academic medical centers such as Massachusetts General Hospital, Cleveland Clinic and Johns Hopkins, health systems such as Partners Healthcare and Memorial Hermann, as well as for many regional and community-based hospitals, specialized clinics, and physicians' practices serving urban, suburban and rural markets across the United States. Learn more about our expertise in the field of healthcare marketing research.

Please contact us to discuss how Market Street Research can help you achieve your goals. Learn more about:

MSR's Market Research Solutions MSR's Marketing Research Methodologies The Markets MSR Serves The Results of MSR's Marketing Research

Learn more about why you should use Market Street Research. Why MSR? | Capabilities | Markets Served | Client List | About Us | News & Press Home | Contact Us | Site Map Copyright 2004 Market Street Research. All rights reserved. Web site by Endelclock.com Trust Rating Not Yet Rated marketstreetresearch.com

Related Searches: Email Marketing Program | Define Your Target Market | Market Research Surveys | Marketing Solutions | Online Business Opportunities | Market Research Marketing | Quantitative & Qualitative Research | Free Market Research | Market Research Consultancy | Marketing Plan | Marketing Services

Capabilities Solutions Awareness and Image Studies Market Feasibility and Competitive Intelligence Product Testing and Pricing Research Market Segmentation Purchase Decision Dynamics Customer & Employee Satisfaction and Loyalty Studies Political Polling Methodologies Focus Groups Representative Telephone Surveys Email Surveys Mail Surveys Intercept Interviews Internet-Based Research In-Depth Interviews

Email Surveys and Web Surveys

Email surveys and web surveys are used when the population to be surveyed can best be reached through the Internet. Examples of groups for whom email surveys or web surveys may be appropriate include employees, college alumnae, association members who receive e-newsletters, and so on. Market Street Research has experience in designing and conducting a range of email surveys and web surveys on a variety of topics, such as staff satisfaction, attitudes toward initiatives and new e-resources, and so on. Email surveys and web surveys are a good method for reaching groups whose e-mail addresses are known or can be compiled fully and accurately. If your business or organization has an accurate list of email addresses, this can be a cost-effective method for reaching people although email surveys and web surveys are subject to many of the constraints involved in mail surveys, including:

What are Email Surveys? A list of electronic mail addresses is compiled and questionnaires are sent to a sample of these addresses. People fill out the survey using check boxes and use the "reply" feature on their mail software to return the completed form to MSR. What are Web Surveys? A survey is uploaded onto a designated website. A list of electronic mail addresses is then compiled and people are sent an invitation to participate in the survey, along with a link to the website. The survey is completed online.

Problems compiling a list of email addresses that fully represents the group being surveyed Low response rates Problems reaching people who lack computer proficiency or do not feel confident with or distrust the Internet as a forum for offering opinions about sensitive topics Problems reaching people who lack proficiency in English (the costs for translating into languages other than English and for analysis of these responses, can be significant) lower quality of information collected, since people tend to avoid

open-ended questions are do not always follow directions on email surveys MSR has conducted email surveys for employers with good success, although these surveys must be fairly simple since e-mail does not allow for complex programming to allow for skip patterns, feed-ins, etc. Our web surveys allow for more complex questionnaires. In both cases, the technology allows us to track response rates on an on-going basis and to send reminders to people who have yet to participate in the survey.

Healthcare Marketing Research

Market Street Research has considerable experience and expertise in utilizing web-base surveys for clients in many industries, including for organizations in the healthcare field. In fact, conducting healthcare marketing research is one of Market Street Research's greatest strengths. Since 1980, MSR has designed and conducted many hundreds of healthcare marketing research studies for healthcare providers ranging from internationally respected academic medical centers such as Massachusetts General Hospital, Cleveland Clinic and Johns Hopkins, health systems such as Partners Healthcare and Memorial Hermann, as well as for many regional and community-based hospitals, specialized clinics, and physicians' practices serving urban, suburban and rural markets across the United States. Learn more about our expertise in the field of healthcare marketing research. Please contact us to discuss how Market Street Research can help you achieve your goals. Learn more about:

MSR's Market Research Solutions MSR's Marketing Research Methodologies The Markets MSR Serves The Results of MSR's Marketing Research

Learn more about why you should use Market Street Research. Why MSR? | Capabilities | Markets Served | Client List | About Us | News & Press Home | Contact Us | Site Map Copyright 2004 Market Street Research. All rights reserved. Web site by Endelclock.com Trust Rating Not Yet Rated

marketstreetresearch.com

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Capabilities Solutions Awareness and Image Studies Market Feasibility and Competitive Intelligence Product Testing and Pricing Research Market Segmentation Purchase Decision Dynamics Customer & Employee Satisfaction and Loyalty Studies Political Polling Methodologies Focus Groups Representative Telephone Surveys Email Surveys Mail Surveys Intercept Interviews Internet-Based Research In-Depth Interviews

Mail Surveys
Many businesses and organizations use mail surveys to gauge customer satisfaction or member satisfaction. Mail surveys are especially helpful due to their comparatively low data collection costs and ease of administration. Specifically, the costs for mail surveys tend to be lower than those for telephone surveys, and mail surveys are a good strategy for obtaining feedback from respondents who are dissatisfied with a service or who have strong concerns. Market Street Research has conducted mail surveys for many types of businesses and organizations, such as chambers of commerce, retail and manufacturing companies, banks, hospitals and educational institutions. Advantages of Mail Surveys Comparatively low data collection costs Ease of administration Good strategy for obtaining negative feedback Good strategy for proctored surveys of "captive audiences" Disadvantages of Mail Surveys Possibility of bias due to low response rates Need for translation for people who do not understand English Lower quality of information collected

What are Mail Surveys?

Mail surveys are a quantitative marketing research data collection method in which Some groups will not respondents complete questionnaires on respond to mail surveys paper and return them via the mail. Market Street Research handles all aspects of mail surveys, including questionnaire design, data collection, and analysis of results. We work closely with clients to identify critical information needs and design mail surveys that will best inform business or organizational decisions.

Questionnaire Design
Market Street Research brings decades of expertise to bear on the preparation of the highest quality research instruments. Questionnaires

for mail surveys are typically short, simple, and contain predominantly closed-ended questions (questions that do not require a verbatim response). Our clients give final approval on materials, and Market Street Research always develops questionnaires on a custom basis for each project.

Logistics
Market Street Research maintains relationships with a national network of data collection firms, and our staff has considerable experience in managing mail surveys in-house. We handle all aspects of the mail survey marketing research methodology, including duplication and mailing of the questionnaires to respondents; sending reminders to people who have not responded after a reasonable amount of time, such as two or three weeks; and entering completed questionnaires into data storage. Market Street Research follows data collection with a thorough analysis and presentation of the results.

Pros and Cons of Mail Surveys

Some marketing research companies specialize in a particular marketing research methodology, and tend to recommend that method for any or all situations. Market Street Research picks marketing research methods depending on the information needed by our clients or the decisions our clients are making. Mail surveys are an appropriate methodology for businesses and organizations to identify:

Customer satisfaction or member satisfaction Improvements and changes customers would like to see Customer reaction to an organization's future plans Time-sensitive issues, such as customer complaints or problems

The costs for mail surveys tend to be lower than those for telephone surveys, and mail surveys are a good strategy for obtaining feedback from people who are dissatisfied with a service or have strong concerns. The main disadvantages of mail surveys are:

The possibility of bias due to response rates, which are typically very low for mail surveys Problems reaching people who lack proficiency in English (the costs for translating into languages other than English, and for data entry and analysis of these responses, can be significant) Lower quality of information collected, since people tend to avoid open-ended questions are do not always follow directions or write legibly

Response rates are a shortcoming with mail surveys, and there is no way to guarantee that people will respond to a mail survey. While this is also an issue for telephone surveys, response rates for telephone surveys tend to be higher. Low response rates mean results may not fully reflect the characteristics of the population being studied. MSR works to minimize these concerns by designing high-quality questionnaires; ensuring mailing lists are accurate and complete; and sending people reminders or making follow-up telephone calls to encourage them to return their questionnaire if they have not already done so. Finally, there are groups for whom mail surveys are either inappropriate or ineffective. These groups include:

Very young children (although MSR has surveyed kindergarten and elementary school children with considerable success using a self-administered format-these children require a great deal of support in order to participate in such surveys, however, and the forms must be carefully designed with literacy in mind. Children's spelling and handwriting is often unpredictable, so these surveys also require extra time for data entry and analysis) People with illnesses or disabilities that preclude reading or responding in writing People who do not speak or understand the language(s) in which the questions are written, or who cannot write in that language People who are marginally literate or illiterate Professionals without individual mailboxes (such as staff in some large corporations and hospitals) Homeless adolescents and adults People in institutional settings, such as hospitals or jails Immigrants whose countries of origin used written confession as a form of terror or coercion, such as certain former Soviet and southeast Asian nations. These adults rarely agree to respond to mail surveys and it is considered unethical (and is ineffective) to ask them to do so Cultural groups that consider mail surveys to be inappropriate (such as some American Indian tribes and members of certain technical professions)

Market Street Research has been conducting mail surveys for over 30 years for a wide array of organizations, including chambers of commerce, retail and manufacturing companies, hospitals, banks, and educational institutions.

Healthcare Marketing Research

Market Street Research has considerable experience and expertise in utilizing the mail survey methodology in the research we conduct for clients in the healthcare field. In fact, conducting healthcare marketing

research is one of Market Street Research's greatest strengths. Since 1980, MSR has designed and conducted many hundreds of healthcare marketing research studies for healthcare providers ranging from internationally respected academic medical centers such as Massachusetts General Hospital, Cleveland Clinic and Johns Hopkins, health systems such as Partners Healthcare and Memorial Hermann, as well as for many regional and community-based hospitals, specialized clinics, and physicians' practices serving urban, suburban and rural markets across the United States. Learn more about our expertise in the field of healthcare marketing research. We understand the fundamental issues that concern clients in a range of arenas, the types of decisions they typically have to make, and the factors that influence those decisions. We move quickly to understanding the specific decisions you have to make and the type of information you need to make those decisions. In all cases, we bring the proper methodology to bear on your data needs. Please contact us to discuss how Market Street Research can help you achieve your goals. Learn more about:

MSR's Market Research Solutions MSR's Marketing Research Methodologies The Markets MSR Serves The Results of MSR's Marketing Research

Learn more about why you should use Market Street Research. Why MSR? | Capabilities | Markets Served | Client List | About Us | News & Press Home | Contact Us | Site Map Copyright 2004 Market Street Research. All rights reserved. Web site by Endelclock.com Trust Rating Not Yet Rated marketstreetresearch.com

Related Searches: Free Market Research | Marketing For Small Business |

Marketing Services | Market Research Consultancy | Market Research Surveys | Online Business Opportunities | Market Research Marketing | Market Research Information | Email Marketing Program | Define Your Target Market | Quantitative & Qualitative Research |

Capabilities Solutions Awareness and Image Studies Market Feasibility and Competitive Intelligence Product Testing and Pricing Research Market Segmentation Purchase Decision Dynamics Customer & Employee Satisfaction and Loyalty Studies Political Polling Methodologies Focus Groups Representative Telephone Surveys Email Surveys Mail Surveys Intercept Interviews Internet-Based Research In-Depth Interviews

Intercept Interviews
Many businesses and organizations use intercept interviews to gauge visitor satisfaction and customer satisfaction. Intercept interviews are especially helpful due to the immediacy of the customer's experience with the organization. Often called an exit interview, this marketing research data collection method benefits from the respondent's ability to recount details of their experience, which is still fresh in their mind. Intercept interviews are often used to gauge visitor satisfaction regarding events and attractions; for example, Market Street Research has conducted intercept interviews for fairs, festivals, and museums. Intercept interviews are also used by retail businesses to gauge satisfaction regarding customers' experience with the business or to gauge people's likelihood of using a new location; for example, Market Street Research has conducted intercept interviews for banks to gauge the likelihood of people using a new branch location.

What are Intercept Interviews?

A quantitative data collection method, also often called exit interviews, in which visitors or customers are interviewed immediately after their experience with a business or organization. Market Street Research handles all aspects of intercept interviews, including questionnaire design, data collection, and analysis of results. We work closely with clients to identify critical information needs and design intercept interviews that will best inform business or organizational decisions.

Questionnaire Design
Market Street Research brings decades of expertise to bear on the preparation of the highest quality marketing research instruments. Our questionnaires for intercept interviews ensure that all relevant topics are covered in a timely manner. Our clients give final approval on materials, and Market Street Research always develops questionnaires on a custom basis for each project.

Logistics
Market Street Research maintains relationships with a national network of data collection firms, and our staff are available to personally train and supervise intercept interviewers on the specific aspects of each research project. Market Street Research follows data collection with a thorough analysis and presentation of the results. Our reports often include quotes from the intercept interviews.

Why Conduct Intercept Interviews?

Some marketing research companies specialize in a particular methodology, and tend to recommend that method for any or all situations. Market Street Research picks marketing research methods depending on the information needed by our clients or the decisions our clients are making. Intercept interviews are an ideal methodology for businesses and organizations to identify:

Customers' or visitors' perceptions of and satisfaction with a business or organization Improvements and changes customers would like to see Customer reaction to an organization's future plans

Intercept interviews are an appropriate method for answering quantitative questions, such as:

How large are different market segments within a geographic region? What is the demographic profile of my customers? If customers buy my new product or use my new service, what income is likely to be generated in a year?

Surveys are designed to represent the opinions, needs, and behaviors of whole populations. It is important to note, however, that by definition, intercept interviews use a convenience or non-random sample. Therefore, results may not fully reflect the characteristics of all customers. Markets are constantly changing, and even if you know how visitors are likely to react to specific aspects of the events and attractions you offer, intercept interviews can be helpful in identifying new opportunities as well as potential problems that might not be apparent from your perspective as a business or organizational leader. Please contact us to discuss how Market Street Research can help you

achieve your goals. Learn more about:

MSR's Market Research Solutions MSR's Marketing Research Methodologies The Markets MSR Serves The Results of MSR's Marketing Research

Learn more about why you should use Market Street Research. Why MSR? | Capabilities | Markets Served | Client List | About Us | News & Press Home | Contact Us | Site Map Copyright 2004 Market Street Research. All rights reserved. Web site by Endelclock.com Trust Rating Not Yet Rated marketstreetresearch.com

Related Searches: Marketing Services | Quantitative & Qualitative Research | Marketing Solutions | Define Your Target Market | Market Research And Analysis | Email Marketing Program | Market Research Marketing | Market Research Consultancy | Marketing Plan | Free Market Research | Marketing For Small Business |

Capabilities Solutions Awareness and Image Studies Market Feasibility and Competitive Intelligence Product Testing and Pricing Research Market Segmentation Purchase Decision Dynamics Customer & Employee Satisfaction and Loyalty Studies Political Polling Methodologies Focus Groups Representative Telephone Surveys Email Surveys Mail Surveys Intercept Interviews Internet-Based Research In-Depth Interviews

Internet-Based Market Research

What is Good Quality Information? Created by a known and trusted resource or an individual or organization held in high esteem Can be corroborated using other kinds of information (such as survey data) Is well-documented, so original sources can be found and checked Intelligent, thoughtful interpretation Combines your industry expertise and our expertise in interpreting results What is Poor Quality Information? Created by an individual or organization with a poor, suspect, or unknown reputation Created by a source that would not normally be considered "expert" on the topic in question Cannot be corroborated, or is poorly documented Data is marketed

The Internet is a vast source of information of varying degrees of quality and accuracy that is constantly changing. Internet information is created by many different groups-individuals, academic institutions, newspapers, activists, government departments and agencies, politicians, businesses, associations, non-profits, church groups, schools, and so on-and is used for all kinds of purposes.

aggressively using vague or sweeping generalizations, or is one-sided Does not make sense given what is already known about the topic Conflict of interest or the website owner has a stake in the "facts" being presented

Some people create websites to inform or educate, others use the Internet to sell Old date on information products or services, and still others want that is known to change to present viewpoints, store data they have rapidly over time collected about a topic, or even to annoy or harass. The quality of information on the Internet ranges from excellent to extremely poor, as do the "search engines" used to locate this information (well-known examples include Yahoo, Google, Lexus/Nexus, Forrester, Jupiter Media Matrix, to name a few). MSR uses the Internet extensively as a tool for:

Accessing important data bases, such as the U.S. Census Tracking general industry trends Identifying competitors Generating statistics about a geographic area or market Surveying populations that can be reached via the Internet

Our goal is to use the Internet to find information that can be corroborated, is accurate, credible, and reasonable, and is useful given our clients' needs. We often use the Internet to check facts about a geographic area or to compare our survey results with those conducted by others (such as the government or media organizations). We have access to a broad range of both public and commercial data bases, and we maintain close ties to libraries and colleges located in the Pioneer Valley region of Western Massachusetts that subscribe to or maintain data bases that are not available to the general public. For a sensible and thoughtful overview of how the Internet can be used to generate good quality market information, we recommend the State University of New York at Albany's library reference located at: http://library.albany.edu/internet/research.html

Please contact us to discuss how Market Street Research can help you achieve your goals. Learn more about:

MSR's Market Research Solutions MSR's Marketing Research Methodologies The Markets MSR Serves The Results of MSR's Marketing Research

Learn more about why you should use Market Street Research. Why MSR? | Capabilities | Markets Served | Client List | About Us | News & Press Home | Contact Us | Site Map Copyright 2004 Market Street Research. All rights reserved. Web site by Endelclock.com Trust Rating Not Yet Rated marketstreetresearch.com

Related Searches: Market Research Companies | Market Research And Analysis | Market Research Marketing | Market Research Information | Free Market Research | Quantitative & Qualitative Research | Email Marketing Program | Define Your Target Market | Marketing For Small Business | Marketing Plan | Marketing Services |

Capabilities Solutions Awareness and Image Studies Market Feasibility and Competitive Intelligence Product Testing and Pricing Research Market Segmentation Purchase Decision Dynamics Customer & Employee Satisfaction and Loyalty Studies Political Polling Methodologies Focus Groups Representative Telephone Surveys Email Surveys Mail Surveys Intercept Interviews Internet-Based Research In-Depth Interviews

In-Depth or One-On-One Interviews

In-depth interviews are a marketing research interviewing technique used in situations where expert opinions are needed, or to gather detailed information from customers or users of competing products or services. In-depth interviews are used when, because of geography, logistical issues, or the sensitive or complex nature of the topics to be explored, conducting focus groups or face-to-face interviews is either impractical or inappropriate. The In-depth interview methodology is often employed by Market Street Research when surveying business owners, high-level executives, community and business leaders, key opinion influencers, technicians, specialists, and other professionals about complex or highly sensitive topics. This marketing research methodology is also used as a technique for learning more about an industry's specific characteristics and practices directly from those individuals who specialize in, and often who are leaders of, that industry. In-depth interviews are most often conducted by telephone during a prearranged for time, but can also be conducted:

Face-to-face, either at an individual's home or office or in a central location, such as a mall, community center, or other publicly accessible space As people exit a physical space (e.g., an office, a plant, a public building, a retail or service establishment, or a health or human service provider-for example, MSR has effectively interviewed intravenous drug users with HIV/AIDS and/or hepatitis by approaching them as they leave clinics) In "captive audience" situations, such as during conferences, classes, workshops, or meetings

The point of in-depth interviews is to allow for a semi-structured discussion in which the respondents are treated with great respect as "experts" in whatever field or situation they happen to represent. In-depth interviews are often used in place of focus groups when having a group of

people with similar characteristics together for the purpose of stimulating a conversation on a specific topic is unnecessary. In-depth interviews can range in length (but are usually between 10 and 30 minutes), and can be conducted with an almost unlimited number of identified individuals, although typically the number of respondents interviewed is under 100, and usually are in the 25-75 respondent range. Market Street Research has had substantial, positive experiences in conducting in-depth marketing research interviews with many different groups at all levels of society, ranging from homeless adults to hospital patients, people receiving outpatient mental health care, teachers, clerical and administrative workers, doctors, lawyers, nurses, manufacturers, members of school boards, users of a specific technology or application, government officials, owners of retail and service establishments, members of boards of directors, politicians, legislators, and even very young children - who delight in giving their opinions about all kinds of topics, as long as they are asked appropriately and listened to with respect.

Healthcare Marketing Research

Market Street Research has considerable experience and expertise in utilizing the in-depth interview methodology in the research we conduct for clients in many industries, including for organizations in the healthcare field. In fact, conducting healthcare marketing research is one of Market Street Research's greatest strengths. Since 1980, MSR has designed and conducted many hundreds of healthcare marketing research studies for healthcare providers ranging from internationally respected academic medical centers such as Massachusetts General Hospital, Cleveland Clinic and Johns Hopkins, health systems such as Partners Healthcare and Memorial Hermann, as well as for many regional and community-based hospitals, specialized clinics, and physicians' practices serving urban, suburban and rural markets across the United States. Learn more about our expertise in the field of healthcare marketing research. Please contact us to learn more about in-depth interviews and to discuss how Market Street Research can help you achieve your goals. Learn more about:

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What is FOCUS GROUP DISCUSSION PDF?

What is FOCUS GROUP DISCUSSION PDF? What is FOCUS GROUP DISCUSSION PDF? Mr What will tell you the definition or meaning of What is FOCUS GROUP DISCUSSION PDF http://mrwhatis.com/focus-group-discussion-pdf.html

Focus group discussion - WordPress.com Get a Free Blog Here Focus Group Discussion M. Escalada and K.L. Heong The focus group discussion (FGD) is a rapid assessment, semistructured data gathering http://ricehopper.files.wordpress.com/2009/10/focus-group-discussion.pdf

What is FOCUS GROUP DISCUSSION? http://ricehopper.files.wordpress.com/2009/10/focus-group-discussion.pdf. What is A FOCUS GROUP DISCUSSION IN RESEARCH? What is A FOCUS GROUP DISCUSSION IN RESEARCH? Mr What will tell you the definition or meaning of What is A FOCUS GROUP DISCUSSION IN RESEARCH. http://mrwhatis.com/focus-group-discussion.html

Focus Group Discussion - WordPress.com Get a Free Blog Here DC 132 . Handout 7 . Focus Group Discussion. 1 Monina Escalada The focus group discussion (FGD) is a rapid assessment, semistructured data gathering http://devcompage.files.wordpress.com/2007/11/7-focus-group-discussion.pdf

Focus Group Fundamentals - Iowa State University Extension ... the content of focus group discussions, but for emotions, ironies, contradictions, and tensions. ... extension.iastate.edu/Publications/PM1969A.pdf References Cited Creswell, J. W. 1998. Qualitative Inquiry and Research Design: Choosing Among Five Traditions. http://www.extension.iastate.edu/Publications/PM1969B.pdf

OLLEGE TUDENT OCUS ROUP ISCUSSION UIDE - Association of ... COLLEGE STUDENT FOCUS GROUP DISCUSSION GUIDE Prepared by Peter D. Hart Research Associates for the Association of American Colleges and Universities http://www.aacu.org/leap/pdfs/FocusGroupGuide.pdf

Focus group - Wikipedia, the free encyclopedia Dueling moderator focus group - two moderators deliberately take opposite sides on the issue under discussion; Respondent moderator focus group - one and only one of the respondents are asked to act as the moderator temporarily; ... Download as PDF; http://en.wikipedia.org/wiki/Focus_group

FOCUS GROUP GUIDELINES - Reproductive Health Response in ...

In fact, in focus group discussions where confidentially can not be absolutely ensured, moderators should monitor participants rates of disclosure and actively discourage participants from self-revelations within the group. http://www.rhrc.org/resources/gbv_manual_chapters/GBV49-86%20%20assessment%20tools%203.pdf

Conducting Focus Group Discussions Conducting Focus Group Discussions The purpose of focus group discussions is to gain knowledge about a particular topic or need by interviewing a group of people directly affected by the issue. http://www.etr.org/tabono/Images/FILES/basic%20evaluation%20on%20focus%20groups.pdf

Guidelines for Conducting a Focus Group - Office of ... A $65 honorarium will be paid at the end of the focus group discussion. The date, time, and place are listed below. Please look for signs once you arrive directing you to the room where the focus group will be held. DATE TIME PLACE If ... http://assessment.aas.duke.edu/documents/How_to_Conduct_a_Focus_Group.pdf

CONDUCTING EFFECTIVE FOCUS GROUPS - Loyola University Chicago Discussion. Summary The focus group is one of the best data collection tools available to the HR professional. The interaction of employees in a group setting can yield rich information that provides a thorough understanding of issues and serves as a basis for action planning. http://www.luc.edu/hr/pdfs/SHRMCONDUCTING_EFFECTIVE_FOCUS_GROUPS.pdf

How to Conduct a Focus Group Discussion | eHow.com Focus group discussions are an effective way to gather input on a selected topic, feedback on the launch of a new program and possible impacts on stakeholders. During a focus ... http://www.ehow.com/how_6721015_conduct-focus-group-discussion.html

Data Collection Methods for Program Evaluation: Focus Groups hat is a focus group? ... discussion and keeps the group focused on the topics for discussion. ... http://www.ca.uky.edu/AgPSD/Focus.pdf Rennekamp R, Nall M. Performance Monitoring and Evaluation TIPS: Conducting Focus Group Interviews. http://www.cdc.gov/HealthyYouth/evaluation/pdf/brief13.pdf

FOCUS GROUP RESEARCH REPORT - NIH Heart, Lung and Blood Institute

focus group discussion was tape recorded and later transcribed. Pilot Focus Group The purpose of the pilot focus group was to ascertain whether responses to the data form and the focus group discussion guide provided the necessary information. http://www.nhlbi.nih.gov/health/prof/heart/latino/focusgrp.pdf

NetDay Focus Group Discussion Guide Topic of Interest: High ... This Focus Group Discussion Guide offers practical suggestions for gathering input from students about the importance of the Internet in their learning experience and lives. The information can be used to set priorities, as input for a technology plan, or to http://www.netday.org/downloads/NetDayFocusGroup_Guide.pdf

Group discussions - TU/e discussion groups because they are the users of the information pro v i d e d ... focus groups, e.g., ergonomists, rehabilitation engineers and doctors, in Tools & Te c h n i q u e s G r oup discussions u s e r t Tools 8 7 The discussion leader http://www.idemployee.id.tue.nl/g.w.m.rauterberg/lecturenotes/UFTgroupdiscussion.pdf

Qualitative Research: Focus Groups - Human-Centered Computing ... When NOT to use the Focus Group Method When the discussion could become emotionally charged. When the researcher loses control over the project and relinquishes control to a biased third party. ... lec-10 FG1_Julian 2004.PDF Author: Arthur Fisk http://hccedl.cc.gatech.edu/documents/120_Fisk_focus%20group%20research%202004.pdf

OUTLINE DISCUSSION GUIDE - Welcome | Library Development Bureau 1 SAMPLE DISCUSSION GUIDE FOCUS GROUP STUDY PARENTS OF YOUNG CHILDREN Good morning. My name is _____. We are very pleased you have agreed to join us today. http://ldb.njstatelib.org/ldb_files/SampleFocusGroupDiscussionGuide.pdf

Using Focus Groups - The Health Communication Unit - Home D EFINITION OF A FOCUS GROUP 4A focus group is a formal discussion with 812 people on a specific topic. The group is facilitated by a leader who keeps participants focussed on the topic of interest. 4The purpose of a focus group is to collect in-depth information from a http://www.thcu.ca/infoandresources/publications/Focus_Groups_Master_Wkbk_Complete_v2_ content_06.30.00_format_aug03.pdf

Methodology Brief: Introduction to Focus Groups because the intent of the focus group is to promote discussion. Yes/No questions or questions that are too specific can limit discussion and decrease the value of a focus group. A sample of an open-ended question would be What do you think of this story? http://www.uncfsp.org/projects/userfiles/File/FocusGroupBrief.pdf

Tips for Conducting Focus Groups - InSites - A Support ... CP.07.dld.M4120.AtD.8-14.doc/pdf What is a focus group? ... groups discussion. Instead, gather that persons views through other means. Recruiting participants Getting participants to the focus group can be a challenge. If you want to have eight to http://www.insites.org/CLIP_v1_site/downloads/PDFs/TipsFocusGrps.4D.8-07.pdf

The Focus Group Planning Guide - MarketLink Research ... the focus group discussion, adequate kitchen facilities should be provided. Finally, check to see what level of control you have over the physical environment within the discussion room. ... guide.pdf Author: Administrator Created Date: http://www.marketlinkresearch.com/pdf/guide.pdf

Analyzing Focus Group Data - SAGE - the natural home for ... Once the focus group discussions have been transcribed, analysis can begin. Today researchers have a variety of choices in analyzing focus group data, and these generally fall into two basic categories: qualitative or quantitative. http://www.sagepub.com/upm-data/11007_Chapter_7.pdf

Can You Call It a Focus Group? - Iowa State University ... a moderator leads focus group discussions in a direct way. Moderators manage results by Questions to Determine Appropriate Focus Group Use 1. For what purpose is the information ... Publications/PM1969B.pdf References Cited Caffarella, R. 2002. http://www.extension.iastate.edu/Publications/PM1969A.pdf

Enhancing Education: Evaluating Your Efforts: Focus Groups Evaluating Your Efforts: Focus Groups: Sample Teacher Screener (PDF) | Sample Recruitment Checklist Sample Confirmation Letter | Sample Discussion Guide Outline http://enhancinged.wgbh.org/process/evaluation/focus.html

Community Assessment Handout #3: Focus Group

http://www.socialent.com/wp-content/uploads/2009/05/needs-assessment-focus-grouptoolkit.pdf Sy, A. (2011). Focus groups discussions [PowerPoint slides]. University of Hawaii at Manoa. WIC Learning Online. (n.d.). Facilitator self-assessment tool. http://healthequity.ucla.edu/events/trainings/3-22-12/Handout_3_Devel_FocusGroup.pdf

Appendix II: Guidelines for focus-group discussions Export document as PDF file. Action with Youth - HIV/AIDS and STD: A Training Manual for Young People - Second Edition (IFRC; 2000; 184 pages) ... What is a focus-group discussion? A focus-group discussion is a structured form of group discussion, guided by one person, ... http://helid.digicollection.org/en/d/Js2981e/12.html

Qualitative Research and Consumer Policy: Focus Group ... focus group discussions were expected to contribute to the planning of that survey, which ... E2/$file/jul24mos__eng_2004.pdf Threlfall, K. D. (1999). Using focus groups as a consumer research tool. Journal of Marketing Practice, 5(4), 102-105. http://www.nova.edu/ssss/QR/QR13-2/heiskanen.pdf

Focus Groups (PDF) - Docstoc We Make Every Small Business ... Focus Groups Description Focus groups are facilitated discussions about the site and the community by small groups of stakeholders. A focus group usually consists of three separate group sessions of seven to 12 individuals. http://www.docstoc.com/docs/7868712/Focus-Groups-(PDF)

Designing and Conducting Focus Group Interviews Beginning the Focus Group Discussion The first few moments in focus group discussion are critical. In a brief time the moderator must create a thoughtful, permissive atmosphere, provide ground rules, and set the tone of the discussion. http://www.eiu.edu/~ihec/Krueger-FocusGroupInterviews.pdf

Focus Groups - University of Wisconsin-Extension Focus Groups A Focus Group Is . . . What A carefully planned discussion To obtain perceptions of a defined interest area A Focus Group Is . . . Where In a permissive, non-threatening environment A Focus Group Is . . . http://www.uwex.edu/ces/pdande/Evaluation/powerpt/FOCUS1002.PPT

Focus Groups - UCL - London's Global University

Focus Groups Overview A focus group is an organised discussion with a group of individuals to understand their views and experiences of a project, activity or a topic. http://www.ucl.ac.uk/public-engagement/research/toolkits/Methods/Focus_Groups.pdf

Group _ Discussion - RHRC RHRC Consortium Monitoring and Evaluation ToolKit. Focus Group Discussion Protocol Purpose The purpose of focus group discussions (FGDs) is to obtain information about a groups beliefs and attitudes on a particular health issue or problem. http://www.rhrc.org/resources/general%5Ffieldtools/toolkit/42a%20Focus%20Group%20Discu ssion%20Protocol.doc

Focus Groups Publication - Learning, Discovery, Service | in ... moderator for todays focus group discussion. Assisting me is Mary Doe. The purpose of todays discussion is to get information from you about the training needs of new employees during their first year on the job. You were invited because you were hired http://www.ca.uky.edu/agpsd/Focus.pdf

Focus group discussions | Smart Toolkit Focus group discussions are group interviews carried out in a systematic way with selected members of the target group to provide information on a particular topic.They can be used at all stages, from project planning to evaluation. http://www.smarttoolkit.net/?q=node/410

How to Conduct a Focus Group - The Grantsmanship Center ... Encouraging discussion about a particular topic Building excitement about a topic from the spontaneous combination ... focus group; planning a focus group; conducting a focus group; reporting; analyze results; evaluate; facilitator http://www.tgci.com/magazine/How%20to%20Conduct%20a%20Focus%20Group.pdf

Issues in the Analysis of Focus Groups: Generalisability ... http://www.nova.edu/ssss/QR/QR15-1/vicsek.pdf Issues in the Analysis of Focus Groups: Generalisability, Quantifiability, Treatment of Context and ... location of the focus group discussions on what the participants said in the groups, or Knodel, http://www.nova.edu/ssss/QR/QR15-1/vicsek.pdf

mR 138 - Guide to Focus Group Discussions

mR 138 - Guide to Focus Group Discussions - Free download as PDF File (.pdf), Text File (.txt) or read online for free. A focus group is a planned, facilitated discussion among a small group of stakeholders designed to obtain perceptions in a defined area of interest in a permissive, non ... http://www.scribd.com/doc/17030252/mR-138-Guide-to-Focus-Group-Discussions

Focus Group Discussion Guide - UW Courses Web Server Focus Group Discussion Guide. Consent Process. Consent forms for focus group participants are completed in advance by all those seeking to participate. http://courses.washington.edu/thesis/Manual%202/6_DataCollection/Focus_Group_Discussion_ Guide.doc

Quick Tips - University of Wisconsin-Extension Participants often like to receive a follow-up (perhaps abbreviated) summary of the discussion. Focus group summary Various techniques are possible for analyzing the data. An abbreviated process may be sufficient. At ... Tipsheet5.pdf Author: mary.lucas http://www.uwex.edu/ces/pdande/resources/pdf/Tipsheet5.pdf

10 Steps to Successful Focus Groups - Group Works ... focus group respondents for each research project. Group Works supervises the recruiting process and adjusts ... Moderate groups GW Moderator will facilitate focus group discussion, keep discussion flowing, draw ... http://www.groupworks.net/PDFs/10_Steps.pdf

Handout #2: A Brief on Focus Groups - Division of Cancer ... discussion. Interviewer has more control of the outcome; participant has less control. ... A focus group is most often a uniform group of strangers. The fact that it is a uniform group helps you better analyze the results. http://cancercontrol.cancer.gov/use_what_works/mod2/Module_2_Handout_2.pdf

Summary of Focus Group Discussion - University of ... Summary of Focus Group Discussion Classroom Improvement Focus Group (Instructors Attending) August 29, 2005; Tobin 204 UMass Name Department e-mail http://www.umass.edu/provost/classroom/pdf/classroom_focusgroup.pdf

4.3 - Focus Group Discussions - TRL Transport Links

69 4.3: FOCUS GROUP DISCUSSIONS Focus group interviewing is about listening. It is about paying attention. . . . being non-judgmental. . . . When used appropriately, the process improves listening and http://www.transport-links.org/crse/Section%204/4.3%20%20Focus%20Group%20Discussions.pdf

Sample City Animal Control Focus Group Report discussions in the focus groups. In all groups the first answer, and most all other answers to the open-ended question, How do you feel about your jobs? was a very positive response. In the one case http://www.pqsinc.com/documents/old/pdf/SampleFocusGroupReport.pdf

How to Conduct Focus Groups - Apptix Sharepoint Business ... http://www.uwex.edu/ces/pdande/resources/pdf/Tipsheet5.pdf. USAID Center for Development Information & Evaluation: ... dominate the discussion. Some focus groups have participants write their ideas down without consulting others before discussion starts. http://emt.sharepointsite.com/ee/Process%20Evaluation/How%20to%20conduct%20focus%20gr oups.pdf

Sample Focus Group Discussion on Education Sample Focus Group Discussion on Education Now we would like to have a general discussion about education in this community. There are no right or wrong answers. http://www.positivedeviance.org/pdf/SampleFGD.pdf

Healthletter Focus Group Guide framing the focus group discussion and report. Example Hypothesis - Causes of and risk factors for farm injuries: Adolescent focus group participants will be more likely to identify young children and older adults at higher risk than their own cohort, whereas adult http://www.healthletter.com/resources/Healthletter%20Focus%20Group%20Guide.pdf

Guide to facilitating small group meetings and roundtables Guide to Facilitating Focus Group Meetings & Roundtable Discussions Meetings should last no longer than one hour (1 hours at the absolute longest). ... primarily to facilitate discussion, not be the expert with the answers. http://www.gym.net/eduserve/meetings.pdf

market research focus groupfor all your qualitative market ... Market Research Focus Groups or Group Discussions normally contain 8 respondents. With groups you benefit from the interaction between the different personalities. ... Adobe PDF Document - 47kb : Home - Our Services - Our Expertise - Qualitative Research - Quantitative Research http://djsresearch.com/qualitativeresearch.html

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