47 Facebook Handy Stats and Charts

47
handy
Facebook stats and charts

A publication of
47 Handy Facebook Stats and Charts

By Amanda Sibley Amanda Sibley is a member of the paid marketing team at HubSpot. She helps create and manage paid advertisements and external vendors to help generate leads across various platforms. Amanda is also a regular contributor to the HubSpot blog, where she writes about various topics across inbound marketing.
FOLLOW ME ON TWITTER @AMANDASIBLEY1
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an introduction
Everyone is talking about how Facebook can drive traffic, leads and customers to your site. But how much do you really know about Facebook? Who is actually using it, and for what? How can you best optimize your Facebook presence to get the most return on your efforts? By knowing who your audience is on Facebook, you will be able to engage with them more effectively. You can find the best time to reach them and what type of content resonates with them. Read on to see some interesting and surprising statistics about the social media giant we all know and love.
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Users of Facebook
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1 There are over 950 million people on Facebook worldwide.

Source: Facebook
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G
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500 million users log into Facebook each day.

...a 48% increase from 2010 to 2011.
Source: The Social Skinny 2012
welcome
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3 Over 223 million
people in Europe are on Facebook.

Source: Search Engine Journal
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People ages 25-34 use Facebook the most.
Source: Emarketer 2012

10
5
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new Facebook profiles are made every second.

Source: AllFacebook 2012
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6 Facebook users are...

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11
Source: Emarketer
53% female
47% male
7
Traffic is highest mid-week between
12
1-3pm
Source: Bit.ly blog
t
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13
Engagement is 18% higher on Thursdays & Fridays.

Source: Bit.ly blog
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
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9
There are 83 million fake Facebook profiles.
Source: CNN
14
!
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15
10
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300 million photos are uploaded each day.
Source: Gizmodo
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11
The average
16
time spent
20 minutes
per visit.
Source: Infodocket
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on Facebook is
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w w
17
12
Every 60 seconds...
136,000 photos are uploaded
510,000 comments are posted.
293,000 statuses are updated
Source: The Social Skinny

18
13
50%
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of 18-24 yearolds check Facebook when they wake up.

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1
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14
19
in 5 page views in the US occurs on Facebook.
EE E E E
Source: Infodocket 2012
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20
15
42% OF MARKETERS SAY

FACEBOOK IS CRITICAL OR IMPORTANT TO THEIR BUSINESS.
Source: State of Inbound Marketing 2012
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21
16
Brand engagement in 2011 increased by
Source: State of Inbound Marketing, HubSpot 2012
176%
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22
Facebook for Business

17
23
62%
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of marketers said social media became more important to their marketing campaigns in the last 6 months.
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18
Companies that acquired customers from Facebook:
24
b2c
b2b
77%
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43%
Source: State of Inbound Marketing 2012
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19
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
25
Retail is the top industry
that has acquired customers through Facebook.
Retail/Wholesale
Education
Tech/Software
Healthcare
Manufacturing
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20
8%
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of US companies have fired someone because of what they have posted on social media.
w O O
Send them
packing!
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21
27
The number of businesses that say Facebook is critical or important to their business has increased by
75%
Source: State of Inbound Marketing, HubSpot, March 2012
22
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jj j j
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80% of US social network users prefer to connect to brands through Facebook.

28
www.Hubspot.com
Source: State of Inbound Marketing, HubSpot, March 2012
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29
23
Brands have seen a increase in user engagement with the new business Timeline.
46%
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Source: Simply Measured

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Brands have seen a 65% increase in user engagement of INTERACTIVE content with the new Timeline.
Source: Simply Measured
30
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31
EE EE EE EE E
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Ratio of views to shares of Facebook comments:
9:1 w
Source: BuzzFeed
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72% of marketers handle social media inhouse.

26
32
H
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27
33
Marketers struggle with lead generation on Facebook.
Source: SocialMediaExaminer
34
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Source: SocialMediaExaminer
28
43% of people ages 20-29 use Facebook for marketing +11 hours per week.
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29
Facebook decreases likes and comments by 70%.
Source: Digital Buzz Blog 2012
Auto-posting to
,
35
,
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30
4.5% 4.0% 3.5% 3.0% 2.5% 2.0% 1.5% 1.0% 0.5% 0.0%
36
Social media has a 100% higher leadto-close rate than outbound marketing.
Social Media
Outbound Marketing
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31
18% of their budgets

on social media, the most out of all marketing channels.
Small businesses spend
$
37
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38
Retail Brands on Facebook

39
32
$
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53% of shoppers who clicked through from a friends Facebook page have made a purchase.
Source: Sociablelabs
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40
33
Consumers who followed a link to a retail site from Facebook spent an average of $102.59.
Source: Bazaarvoice
z
0 1 $ . 2 9 5
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41
34
51% of fans are more likely to purchase from brands they
on Facebook.
Source: HubSpot
Like
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42
Friends of Fans
% 7 6
co
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35
43
S U of
e n i l on
o f n i t trus
s r e m nsu
n o i t rma
d a d n a
n o r a e h y e h t vice
Facebook.
Source: BlogHer
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44
36
56% of people are more
likely to recommend a brand after becoming a fan on Facebook.
U
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>
Source: Digital Buzz Blog

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37
45
33%
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of U.S. online consumers have made a purchase based on recommendations from friends on Facebook.
Source: Fricay Corner: 10 Mobile Marketing Stats
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46
38
A A
70% of
Facebook consumers follow links posted by family and friends.
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Source: Pew Research
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47
39
Fans and their friends bought 16% more frequently in stores when exposed to paid media from the brand.
Source: The Power of the Like II, comScore and Facebook, June 2012
$
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48
40
U
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g reach to
Source: Comscore
Brands on Facebook extend their friends of fans by 50-200%.

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gg
49
Facebook Advertising
50
41
of marketers plan on using Facebook ads in the future.
Source: Social Media Today
90%
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51
42
their Facebook ad budget for 2012.
56% of marketers have increased

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43
say that Facebook ads are effective in fan and customer acquisition.
68% of marketers
#1
52
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44
39% of advertisers on Facebook have driven traffic off of their Facebook ads, and onto an external landing page.
53
X
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54
45
The average cost per click increased
/
25%
between Q4 2011 and Q1 2012.

Source: ClearSlide
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46
The average Facebook
in 2012 are:
Source: Social Bakers
advertising costs
%
Average cost per click:
55
$1.14
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%
Average CPM: $.12
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56
47
95% of all wall posts are
not answered
Source: Social Skinny
by brands.
>
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optimize for social

Optimize your content for social sharing with Hubspot. Make your marketing emails, blog posts and landing pages more social today.
generate leads from facebook request a demo

http://bit.ly/Get-A-Demo-of-HS
to learn how the HubSpot all-in-one marketing software can help you. Measure how many leads and customers you are getting from Facebook and improve your social media lead generation with HubSpot.
Lead Generation
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Lead management
Search optimization
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47 Facebook Handy Stats and Charts

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47 Facebook Handy Stats and Charts

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47

Facebook stats and charts

47 Handy Facebook Stats and Charts

FOLLOW ME ON TWITTER @AMANDASIBLEY1

HubSpots All-in-One Marketing Software

Email & Automation

47 Handy Facebook Stats and Charts

47 Handy Facebook Stats and Charts

1 There are over 950 million people on Facebook worldwide.

47 Handy Facebook Stats and Charts

500 million users log into Facebook each day.

3 Over 223 million

47 Handy Facebook Stats and Charts

people in Europe are on Facebook.

47 Handy Facebook Stats and Charts

People ages 25-34 use Facebook the most.

Source: Emarketer 2012

47 Handy Facebook Stats and Charts

new Facebook profiles are made every second.

6 Facebook users are...

47 Handy Facebook Stats and Charts

47 Handy Facebook Stats and Charts

47 Handy Facebook Stats and Charts

Engagement is 18% higher on Thursdays & Fridays.

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

47 Handy Facebook Stats and Charts

47 Handy Facebook Stats and Charts

300 million photos are uploaded each day.

47 Handy Facebook Stats and Charts

136,000 photos are uploaded

510,000 comments are posted.

293,000 statuses are updated

Source: The Social Skinny

47 Handy Facebook Stats and Charts

of 18-24 yearolds check Facebook when they wake up.

47 Handy Facebook Stats and Charts

in 5 page views in the US occurs on Facebook.

47 Handy Facebook Stats and Charts

42% OF MARKETERS SAY

47 Handy Facebook Stats and Charts

47 Handy Facebook Stats and Charts

Facebook for Business

47 Handy Facebook Stats and Charts

Companies that acquired customers from Facebook:

47 Handy Facebook Stats and Charts

47 Handy Facebook Stats and Charts

Retail is the top industry

that has acquired customers through Facebook.

Source: State of Inbound Marketing, HubSpot 2012

47 Handy Facebook Stats and Charts

80% of US social network users prefer to connect to brands through Facebook.

Source: State of Inbound Marketing, HubSpot, March 2012

47 Handy Facebook Stats and Charts

Source: Simply Measured

47 Handy Facebook Stats and Charts

47 Handy Facebook Stats and Charts

Ratio of views to shares of Facebook comments:

72% of marketers handle social media inhouse.

47 Handy Facebook Stats and Charts

47 Handy Facebook Stats and Charts

Marketers struggle with lead generation on Facebook.

47 Handy Facebook Stats and Charts

47 Handy Facebook Stats and Charts

47 Handy Facebook Stats and Charts