Professional Documents
Culture Documents
Introduction...
More and more people are reading the Dorset Echo and Bridport News and we can reach more consumers than ever. We currently have a Dorset Echo daily readership of 40,043*. Our website, dorsetecho.co.uk also boasts over 1,259,834 page impressions delivered to over 150,570** unique users every month. Both are very powerful tools to help promote your business and were here to help you. With a dedicated Marketing and Promotions team, the Dorset Echo and Bridport News can offer various
opportunities to help you enhance your in-print and on-line advertising which you may not be aware of. This pack will give you an idea of the promotional opportunities and services we provide and how they work. If you are interested in any of the opportunities in this pack or you have any queries, please do not hesitate to contact the Promotions Department on 01305 830815. Alternatively, you can email us at; debbie.hellaby@ dorsetecho.co.uk and we will be happy to help.
*JICREG: OCTOBER 2012 ** FEBRuARy 2013
www.dorsetecho.co.uk www.bridportnews.co.uk
Reader Offers
Reader offers are a highly measurable and engaging way to grow your business
How it works...
you decide the offer, (a minimum of 2 for 1 or equivalent value must apply.) you can supply the copy (max. of 150 words,) pictures, logos plus any redemption instructions and Terms & Conditions you wish. We will then create the artwork with your input and full approval. The campaign can last from one day to two weeks depending on your requirements. We will supply a detailed time-line of coverage once the offer has been agreed. Only one 2 for 1 Reader Offer will appear at once so space is limited.
Google
http://www. bournemouth echo.co.uk
Google
http://www.b ournemouthec ho.co.uk
www.dorsetecho.co.uk www.bridportnews.co.uk
Testimonials
Client Testimonials
eye-catching
The competitions we place within the paper are always eye-catching as well as designed in a way which keeps to the context of the brand were promoting. We would certainly be happy to use The Dorset Echo to promote many more of our brands. Ellie Donithorn, Media Bounty
great event
The Dorset County show is a great event and we all really enjoyed being on the Dorset Echo stand. It was in a prime position at the show and we were thrilled to be supporting the stand with sampling as part our win a mini promotion. Mandy Cooper - Head of Communications, Dorset Cereals
thank you
The Rotary clubs of Weymouth are in your debt and given the opportunity I would like to publically thank you. We have just received the programme which was excellent, it had everything and more we could have hoped for, we just need the locals and holiday makers to purchase a copy as this potentially is a big money earner. Robert Sedgbeer, Rotary Carnival Chairman 2010
very professional
The reader offers run in the Dorset Echo for my business were brilliant, the clients were very happy and responsive. I was very happy with the work put in by Debbie Hellaby at the Dorset Echo to ensure the promotion was a success, she was a great help and very professional. Eloise Corbridge, Beautylicious.
The cost...
50% off the rate card costs, as per the attached Advertising Rate Card applies to reader offers.
www.dorsetecho.co.uk www.bridportnews.co.uk
Competitions
Augment your in-print and on-line advertising
How it works...
you decide what you would like to giveaway as a prize(s.) A minimum prize value of 250 applies for standard competitions. you can supply the copy, (max. of 250 words,) pictures, logos plus any relevant redemption instructions or terms and conditions. We will then create the competition entry criteria and the artwork with your input and full approval.
Google
http://www.bo urnemouthech o.co.uk
http://www.bou
rnemouthecho.c
o.uk
Standard competitions receive a one-off insertion. For competitions with larger prize values, we will supply a detailed time-line of coverage once the competition has been agreed. Only one competition will appear at any given time so space is limited. If you wish to book optional space in the Dorset Echo, any of its associated titles or on our websites to pre-promote your competition, we can organise this for you.
www.dorsetecho.co.uk www.bridportnews.co.uk
Sponsorship
Numerous opportunities available both in-paper and on-line...
How it works...
As sponsorship opportunities are so varied both in-print and on-line, each project will be discussed on a first-come-first served basis. We are very selective on who we work with but are always interested in speaking to any interested parties. There are numerous sponsorship opportunities available both in-paper and on-line with the Dorset Echo, and its associated titles.
12 DORSET ECHO Saturday, June 12, 2010
In association with
COULD you give a loving pet? home to an aban doned Kennels and animal sanct bursting at the uaries are curre seams with ntly dumped by their pets which have been they cant afford owners or handed over because them.
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Margaret Green
WE are a bunch of 10 will soon be Rottweiler cross seeking a new pups who old but are growing home. fast. We need Were four weeks have experien owners who ce in larger breeds. will
Animal Rescue
0844 4778846
Margaret Green
I AM a female three-year-old given birth to Rottweiler. I have just page. I will be the 10 puppies also featured in this my pups are looking for a new home old enough to myself once take care of themselves. Animal
Rescue
0844 4778846
IM A female six-year-old would make cross. Im very loving and home all day.a great companion for someon I am good with e who is running off the lead. I cant children and love wait to find a Rushton Dog Rescue loving home.
0844 4778844
Education
SCHOOLS FU RTHER EDUCA TION TRAIN ING PROVIDE RS
16
dorsetecho.co.
uk/news
Your gui
DONT forget to send your pictures, jokes and me at the Dorset letters to Echo, Fleet House, Hampshir e Granby Industrial Road, Estate, Weymouth, Dorset, Cant wait to hear DT4 9XD. And if you would from you! like to join my Eli Echo club and the fantastic members receive pack which includes a frisbee and lots of other goodies, just fill in the form below and send it to me here. You can also visit me at the Dorset Echos website dorsetecho.co.uk/el i
HOPE YOU HAVE A VERY HAPPY BIRTHDAY TO: Charlotte Pattimo re, four on Oct 3, Rose Morley, Abigail Oct 3, Abigail five on five on Oct 3, Morley, Chaldecott, 11 Callum on 5, Faith MorganOct eight on Oct , 5, Owen Foley, four on Oct 6
I HAD so much share my pictures fun at Dorset County Show and thought I of the event. would The two-day show traditional elements was packed with things to do and see, such as livestock including horticulture as well as more modern classes, equestrian and Dancing Diggers entertainm and Titan the dancing robot. ent including the There was also as fly ball, gun a canine theme to the entertainm dog ent with events Talent competiti demonstrations, the Dorset such on A very friendly and terrier racing, which Echo-backed Dogs Got I loved watching. dalmation was the show. among the lovely new friends I made at
Name.......................... ................................. ............. Address...................... ................................. ............. ................................. ................................. ............. ................................. ...Postcode................... ............ Home Telephone Number. ................................. ............. Date of Birth............... ................................. ............ Parent/Guardian Signatur e................................ ......... Please return to: Eli Echos Helper, Dorset Echo Fleet H
Joke time
In association with
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Product Sampling
Create brand awareness and turn readers into potential customers...
If you have a new product to launch or would like to raise brand & customer awareness, then look no further than the Dorset Echo and Bridport News. Our strategy is simply; we aim to provide you with a simple yet effective comprehensive sampling campaign, whilst providing value to our readers.
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emout http://www.bourn hecho.co.uk
How it works...
Google
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emouthecho
.co.uk
We can offer comprehensive coverage both in-paper and on-line with product sampling at some of the most well attended events across the region. We can tailor your specific needs into a complete promotional package through which we can sample your product to our readers. From road shows and in-store promotions to 1 for 1 sampling, we can help you deliver the right results for your business.
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Artwork Portfolio
In-paper
The Dorset Echo currently has one regular competition platform appearing on a Saturday which is our Kids Club Page. We also run competitions on an ad-hoc basis according to their prize value. Here are some examples...
the Windowman is giving you the chance to win dream double glazing doors and windows worth up to 4000.
Competition
The Windowman is a family run business with offices based in Weymouth and Dorchester, South Dorset. With over 8 years experience in the UPVC windows and doors industry they have a reputation built on high quality, great value and an exceptional level of customer service. The Windowman team consists of NVQ qualified installers, one of the best surveyors in the area with 13 years experience in the industry and friendly sales staff who are there to help you get the best deal for your double glazing windows, doors and conservatories. UPVC double glazing windows are fundamental for your home. With the cost of living on the rise, having a well insulated home with top quality windows will minimise the amount of heat escaping and help keep the energy bills down. The Windowman can offer you a vast range of styles and designs, making sure you find the perfect window that suits your home including UPVC white windows, wood effect, leaded windows, Georgian bars, Traditional sliding sash window, obscure glass, decorative glass and bevels. Windowman offers a vast range of doors to suit your needs. With various styles to offer from UPVC, Bi-Fold doors, Patio, Front & Back doors. Their doors come with Double Glazing panels and a multi point locking system, which will secure your home. Windowman supply and fit a range of conservatories from a Traditional Lean-To, which is a more popular choice for people with a budget or Limited space, ideal for confined spaces and bungalows. Other popular styles available are Edwardian which give you a feeling of spaciousness offering a large floor space and plenty of headroom. A Victorian conservatory is more versatile, suitable for various styles of houses. Gable End conservatories have a more grand appearance, with the front panel remaining upright, which gives you the feeling of great height. Glass roofs and decorative glass panels are also available to help create the ultimate in luxury. Windowman will be with you every step of the way from initial design and planning right through to completion of the conservatory. We also offer a decorating service so you dont have to lift a finger and will be ready for you to enjoy at your leisure. A porch can be anything from a simple, functional room on the front of the house for hanging coats, or becoming a grand room to enhance the look of your home. With most porches being totally unique either replacing an existing porch or creating a new one will be no problem. So if your looking to improve your home with a dream new look why not enter to win up to 4000 of double glazed windows and doors courtesy of the Windowman.
Worth 4000
the Prize Double glazing worth 4000 courtesy of The Window Man
Dream Wedding
Win your
5,000 1 AT THe
PorTLA SPA
H WorT
nd
The Dorset Echo and The Portland Spa have joined together with a team of wedding professionals to give you the chance to win your dream wedding or civil partnership and become the Dorset Echo Couple of the Year 2008.
In association with
www.the-windowman.com
We will be giving one couple the chance to win an all-inclusive wedding package that includes a Spa Treatment each for 5 people the day prior to the wedding at The Portland Spa. overnight accommodation the night prior to the wedding in the Luxury 4* Portland Spa Hotel for the Bride, groom, Best man, Head Bridesmaid, and Mother of the Bride including breakfast. Two wedding cars courtesy of Columbus Cars. Makeup for the Bride and Head Bridesmaid, with trials at The Portland Spa Therapy Suite. Hair styling with trials at dynamics. Civil ceremony at Portland Spa. Ceremony music courtesy of The Portland Spa. 3 Course Wedding Breakfast for up to 50 people and an evening Buffet for up to 100 at The Portland Spa. Choreography of the Bride and grooms first dance courtesy of The Portland Spa. evening disco courtesy of Pegasus discos. overnight accommodation and breakfast in the honeymoon suite at the luxury 4* Portland Spa Hotel for the bride and groom. Wedding dress, veil, tiara, shoes, head bridesmaid dress, tiara and shoes courtesy of Posh Frocks and Bridal gowns. Venue flowers, brides bouquet, button holes courtesy of Sunflowers. Suit hire for the groom, best man and father of the bride courtesy of debenhams. Wedding list service and wedding stationary courtesy of debenhams. Wedding cake courtesy of Lisa notley Wedding Cakes. david days and Martin rees Magicians to entertain your guests. Mini honeymoon spa break courtesy of oxford Hotels. Two gold wedding rings courtesy of daniel Moran Jewellery. Lastly to give you an exquisite lasting memory of your wedding day a 3000 photographic package courtesy of daniel rushall Photography. if you are looking to tie the knot, or know of a couple that may wish to enjoy a free wedding in luxury 4* facilities, be sure to let them know about this fantastic prize! The winners can choose to have their wedding or civil ceremony on either February 28th, March 14th or April 18th 2009. How to enter 1. Collect 12 different numbered tokens printed in your dorset echo, in The Advertiser and on www.dorsetecho.co.uk/ dreamwedding over the next six weeks 2. Attached them to the entry form in the final week 3. Answer the qualifying question. 4. Send your entry to Win your dream Wedding, dorset echo, Fleet House, Hampshire road, granby industrial estate, Weymouth, dorset, dT49Xd by the closing date of 1pm on Friday 5th September. 5. Attend the Portland Spa Wedding Fair on 7th September 2008 and be one of the 10 finalists (drawn from all the correct entries received) announced to win your dream wedding. The ten finalists will all be given a bouquet courtesy of Sunflowers, the winner will have the bouquet that contains the single red rose with the gold stem! All 9 runners up will receive a 250 wedding voucher for The Portland Spa, a bottle of champagne and the bouquet of flowers.
Dream Wedding
Win your
87 Abbotsbury Road, Weymouth, Dorset, DT4 0JU tel: 01305 780044 Unit 8 Pomeroy Buildings, Grove Trading Estate, Dorchester, Dorset, DT1 1ST tel: 01305 261112
Token 01
in association with
Token one
6. The double glazing is NOT transferable to a third party, and there is no cash alternative. 7. The Dorset Echo accepts no responsibility for any late, lost, illegible, damaged, incomplete or otherwise invalid entry. Entries will not be acknowledged or returned. 8. The winners acknowledge that the Dorset Echo is solely a promoter of this Competition and that is it not responsible for providing the prizes. The Dorset Echo makes no warranties or representations with respect to the double glazing windows provided by the Window Man. All and any claims with respect to any of the prizes must be made direct with the Window Man, all of which the winner hereby accepts. 9. By entering the Competition, the prize winner agrees to participate in follow up publicity with the Window Man and the Dorset Echo for purposes during this and future promotions by the Dorset Echo and any of its associated titles whether in print form or over the internet. 10. Winners may be required to submit valid identification before receiving their prize. 11. The editors decision is final and no correspondence will be entered into. 12. The Dorset Echo reserves the right at any time to cancel, modify or supersede the Competition in any manner whatsoever if, at its sole discretion, the Competition is not capable of being conducted as specified. 13. The Competition starts on Monday 29th March 2010 and the closing date is 5pm on Monday 19th April 2010. The Dorset Echo reserves the right to change the Closing Date at any time which, if changed, the new closing date shall be published in the Dorset Echo. 14. The prizes will be provided to the winners within 6 weeks of the Closing Date or in respect of the double glazing only at such other time as agreed between the winner and the Window Man. 15. For names of the Winners please send a stamped addressed envelope to Promotions Dorset Echo, Fleet House, Hampshire Road, Granby Industrial Estate, Weymouth, Dorset, DT4 9XD, requesting the Winners details. 16. By providing your personal details you agree that we or third parties carefully selected by us may contact you by email, SMS, telephone or post about offers that might interest you, if you do not wish to be contacted please write to us at the address stated above. 17. Usual Newsquest Competition Rules apply please see dorsetecho.co.uk/ dreamdoubleglazinggiveaway for full terms and conditions or send a self addressed envelope to Dream Double Glazing Giveaway Terms and Conditions, Dorset Echo, Fleet House, Hampshire Road, Granby Industrial Estate, Weymouth, Dorset, DT4 9XD.
h ow
1. Collect 8 tokens printed in your Dorset Echo, in the Advertiser and on www.dorsetecho.co.uk over the next two weeks 2. Attached them to the entry form in the final week 3. Answer the qualifying question. 4. Send your entry to Dream Double Glazing Giveaway, Dorset Echo, Fleet House, Hampshire Road, Granby Industrial Estate, Weymouth, Dorset, DT4 9XD by the closing date of 5pm on Monday 19th April. 5. Attend the Windowman Dream Double Glazing Giveaway Draw on Tuesday 20th April 2010 and be one of the 10 finalists (drawn from all the correct entries received) announced to win your dream double glazing. The ten finalists will all be given a door key; the winner will have the key that opens the door! All 9 runners up will receive a 250 discount voucher for the Windowman and a bottle of champagne. * Only one token from the advertiser and one token from the website may be entered
to enter:
terms and conditions: Please read these Terms and Conditions for Dream Double Glazing Giveaway (Competition) which must be read in conjunction with the Competition Rules referred to at 17 below. The Competition is promoted by the Dorset Echo, published by Newsquest (Southern) Limited, a part of Newsquest Media Group Limited and sponsored by the Window Man who is donating the prize for the Competition. References made to double glazing refers only to windows and doors not to conservatories. By entering the Competition, each person who enters the Competition (Entrant) agrees to abide by each and all of these terms and conditions and the Competition Rules referred to. 1. To enter the Competition the Entrant must ensure that should you adhere to the following: (a) The winner will be required to provide proof of property ownership. (b) Planning restrictions may apply and are the responsibility of the winner not that of the Dorset Echo or the Window Man to obtain the necessary planning consents. (c) The winner accepts the prizes are provided by the Sponsor in accordance with its the Window Mans terms and conditions, which it is the Entrants responsibility to obtain a copy and check beforehand. (d) Open book pricing will be in place allowing the winner to verify the true value of the double glazing. If the chosen double glazing is less than the prize fund there will be no cash refund for the difference. (e) The double glazing provided will be designed following consultation between the winner and the Window Man, and will be valued up to 4000 (value includes labour & materials) The winner may upgrade the double glazing prize by mutual agreement with the Window Man. 2.The Competition is not open to any of the Dorset Echo and Sponsors employees, their families, agents or any other person(s) connected with the Competition. 3. Ten entrants will be drawn at random during the prize presentation. The ten finalists will all be given a door key; the winner will have the key that opens the door! All 9 runners up will receive a discount voucher for the Window Man and a bottle of champagne. 4. Misrepresentative or fraudulent entries will invalidate an entry. The Dorset Echo reserves the right, with or without cause, to exclude Entrants and withhold prizes for violation of any of these terms and conditions. 5. The Dorset Echo reserves the right to amend these terms and conditions at any time. Any amendments will be published in the Dorset Echo; you are advised to regularly check for any changes.
dorsetecho.co.uk/dreamwedding
To be eligible for the prize one half of the entering couple must be available on Sunday 7th September between 11am and 1pm to take part in the grand draw and prize presentation at The Portland Spa Wedding Fair. Any part of the wedding package can be added to and personalised by the wedding couple should they wish at an additional cost. usual dorset echo terms and conditions apply please see dorsetecho.co.uk/ dreamwedding for full terms and conditions or send a self addressed envelope to Wedding Competition Terms and Conditions, dorset echo, Fleet House, Hampshire road, granby industrial estate, Weymouth, dorset, dT49Xd.
dorsetecho.co.uk/dreamdoubleglazing
debenhams
MAgiCiAnS
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dorsetecho.co.uk/news
11
BY HILDA SWINNEY
WRITTEN IN STONE
SKYLARKS POEM
TIME also rings the changes, the old gives way to new, What once supported many, is now supporting few, Old skills became redundant, eroded by machines And quarry bells no longer ring, except in old mens dreams. What happened to the quarry bells that rang each working day? For many years I havent heard a single roundelay, I heard them on the way to school, I heard them coming home, I knew the men that made them ring in galleries of stone. famous for whistling while he worked. I picked these poems of his because they are a beautifully appropriate reminder of a time gone by when Portland had a huge quarrying industry . newsdesk@dorsetecho.co.uk
NEWS IN BRIEF
The poems, written by the late Skylark Durston, were carved in large plaques of Portland stone by Weymouth College stonemasonry student Ian Chalmers and laid in walls next to the Old Engine Shed at East Weares.
POETRY celebrating the glory days of quarrying, penned by a former Portland stonemason, has been engraved and laid into dry-stone walls on the island.
DORCHESTER: Surgeries offering benefits advice for older people in West Dorset are being held in Dorchester. Age Concern Dorchester and Dorset County Councils Welfare Benefits Team are running the events on the fourth Thursday of every month between 9am and 1pm at Age Concern Dorchester. The next surgery is on July 22, with future sessions on August 26, September 23, October 28 and November 25. To make an appointment contact Age Concern Dorchester on 01305 269444 or at Rowan Cottage, 4 Prince of Wales Road, Dorchester DT1 1PW.
The Portland stonework was kindly donated by Albion Stone. Managed by the Portland Gas Trust, the walls are being restored to their original design by teaching traditional mid-19th century building methods to young volunteers from the Young Offenders Institute and members of the public keen to learn techniques from the
ART OF STONE: Ian Chalmers, Rachel Barton and volunteers rebuilding the original wall with a poem from Skylark Durston engraved onto one of stones
past. Dry-stone walling is extremely durable but became seen as an antiquated, laborious building method in the 1960s. As well as being long-lasting, its high on the list of environmentally friendly building methods the stones are already there and use no binding agents to stick together. The Portland Gas Trust is committed to local initiatives that support education, geology and the environment. The Old Engine Shed is a Grade II listed building that The Portland Gas Trust plans to restore in a manner in keeping with its heritage. Rachel Barton, trustee at The Portland Gas Trust, said: Skylark Durston was a Portland stonemason
SHERBORNE: A bed and breakfast at Folke has been awarded a four-star silver rating by Visit England. Owners Barbara and David Fifield were delighted to receive the recognition for Glebe House in the village near Sherborne.
SHAFTESBURY: Open days are being held at Shaftesbury Masonic Hall on September 25 and 26 from 10am to 4pm. The events are open to anyone.
dorsetecho.co.uk/news
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Bonny Sartin, frontman of folk group The Yetties, will be focusing on the plight of Dorsets farm labourers at the Tolpuddle Martyrs Radical History School a new addition for the 2010 festival.
Mr Sartin said: For well over 100 years, from the later part of the 18th Century it
LOCAL experts will be giving insights into life in 19th Century Dorset as part of this years Tolpuddle Martyrs Festival.
NEWS IN BRIEF
CHICKERELL: The gardens of The Elms and Stable Cottage in East Street will be open to the public from 2.30pm to 5pm on Sunday. Cream teas and other refreshments will be available and entry to the gardens costs 1.50 with accompanied primary school age children free. The event is in aid of Parkinsons UK and St Marys Church, Chickerell.
Festival organiser Keith Hatch said: Events like this are a way of bringing history to life. Among the line-up for the festival are Billy Bragg, The Bad Shepherds, Al Baker and the Dole Queue and speakers such as Tony Benn. The History School will take place over two days on Thursday, July 15 and Friday July 16, with the main festival taking place from the Friday to Sunday, July 18. For information call 01179 470521, email southwest @tuc.org.uk or visit tolpuddlemartyrs. org.uk harry.hogger @dorsetecho.co.uk
COUNTY: Two children were rescued after being swept out to sea. They were found clinging to a buoy near Mudeford Quay on Sunday afternoon. They were recovered by an RNLI inshore lifeboat and a crew from Southbourne coastguard. The children were checked over by an ambulance crew once ashore and required.
COUNTY: Crews from Portland coastguard assisted in the rescue of a broken down fishing boat. The vessel Baja broke down near Bournemouth Pier on Sunday afternoon. It was helped by the motor vessel Scarlet and towed into Poole Harbour.
www.dorsetecho.co.uk www.bridportnews.co.uk
JOBS RUSH
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Issue Date Pagination Circulation Readership Cover Price Coverage Promotion rates Deadlines
** FEBRuARy 2013
Daily (Monday - Saturday) 40 pages (average) 15,948 copies (ABC July-Dec 2012) 40,043 readers (*JICREG October 2012) 40p. Saturday 45p. Newsagents, supermarkets, deliveries & high street kiosks Run of paper (Monday - Saturday) 3.33 per s.c.c. (Promotions rate 50% standard rate card)
All prices are exclusive of V.A.T.
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bridpor
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40p
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Issue Date Pagination Circulation Readership Cover Price Coverage Promotion rates Deadlines
** FEBRuARy 2013
Weekly (Wednesday) 80 pages (average) 8,635 copies (ABC July-Dec 2012) 21,552 readers (*JICREG October 2012) 40p. Newsagents, supermarkets, deliveries & high street kiosks Run of paper 1.95 per s.c.c. (Promotions rate 50% standard rate card)
All prices are exclusive of V.A.T.
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New media
Working in partnership with print...
you decide what you would like to giveaway as a prize(s.). A minimum prize value of 50 applies for all online competitions. you supply the copy, (max 250 words,) pictures, logos plus any relevant redemption instructions or terms and conditions. We will then create the competition entry criteria and the artwork with your input and full approval.
Online
An administration cost of only 25+ Vat applies for online competitions excluding data capture. For competitions requiring data capture a 50+ VAT administration charge applies.
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