CHAPTER I INTRODUCTION

1.1 INTRODUCTION Customer Perception is the key success factor for any retailer in current competitive market. With a view to comprehend the competitive market scenario , the most upcoming suburb after the launch of many new retail outlets and malls, an effort was made to ascertain and analyze customer views and preferences for the same through process of Brand Recall. Also, a detailed study was made to understand the performance pattern of major competitors of Pantaloon shop. In doing so, it was possible to assess the competition in the market, hence enabling us to position ourselves more effectively and strategize on a long term basis. During the course of this project, I was also fortunate enough to be able to study the promotional campaigns carried out in the store LED TVs are just expensive LCD-based TVs with fancy backlights. Of course, it gets a lot more complicated than that see LED TVs LED TV displays are not an entirely new technology, but a variation on LCD displays, which otherwise feature fluorescent-type backlights. Thus, LED TV screens are, to the surprise of many, still LCD TVs. They're just part of the evolution and improvement in existing LCD technology. The LED has become a pivotal illumination technology with a wide variety of applications. Since their initial invention, LEDs have been used in many diverse applications such as watches, calculators, remote controls, indicator lights, and backlights for many common gadgets and household devices. The technology is advancing at a rapid pace and new applications continue to emerge as the brightness and efficiency of LEDs increase.

1.2 INDUSTRY PROFILE In a consumer electronics market where LCD TV is the central focus, Samsung, the leading global TV manufacturer, managed to jump into the limelight with a new design concept the LED TV. Even though this LED-backlit LCD TV cannot be considered a product with a total innovative concept, with the combination of features such as Samsungs edge-type LED backlight, new ID design, and the ultra slim 2.99cm profile, a star product was born and it has became an instant hit this year. Samsung intentionally coined the term LED TV to differentiate this new model from all the existing LCD TV product lines available on the market, in an effort to establish a brand new market segment. As of 3Q09, various other highly-recognized TV brands have also jumped on the bandwagon with their own LED TV models. Although this Blue Ocean market will inevitably be a Red Ocean one, end consumers will be the ones enjoying the benefit. SAMSUNG At its initial launch, Samsung introduced the 6, 7, 8 series LED TV, with a wide selection of sizes ranging from the mainstream 32W to 55W. Take 46W for example, the price range of different LED models falls between $2,599 ~ $3,199, about 1.5 to 2 times that of CCFL models. In addition to its new, dazzling ID "Touch of Color", the breakthrough design of adopting edge-type white LEDs has slimmed down the TV profile to only 2.99cm, making other brands of LCD TVs seem obsolete in comparison. On the performance of models with basic specification, Samsung offers the 120Hz refresh rate with 3,000,000:1 contrast ratio in its standard package across all its series; and in the 8 series, it upgraded the specifications to 240Hz and 5,000,000:1, creating a close-knit association of LED TVs with vivid and crisp image quality. In addition, the integration of Internet connectivity and multimedia playback also added to the diversity of the product. All these features are part of the successful packaging of the Samsungs LED TV. Yet, if we were to assess Samsungs LED TV by a stricter measure, the product has not incorporated any new elements in its design apart from the adoption of edge-type LEDs. Nonetheless, Samsung has a mastered the key to its success the market will only remember the first. In addition to enjoying a lucrative honeymoon period, Samsungs launch of LED TV has

successfully gained foothold in the market and solidified its position as the flagship brand in the consumer electronics market. LG LG made a huge leap to take second place in the LCD TV sales leaderboard. Having witnessed Samsungs success with its LED TVs, LG also began its counter strategies. Yet, LG seems unwilling to follow Samsungs footsteps in emphasizing the ultra slim design; instead, it aims at differentiating its product line through product positioning and characteristics. LG launched a total of three series of LED TVs; among them, only the entry-level SL series adopts the edge-type design, the 3cm in thickness is similar to that of Samsung, while mainstream 47W is strategically priced at $2,399, a significant $200 lower than Samsungs entry-level 6 series 46W. This price strategy makes it evident that LG intends to capture market share through price competition. In contrast, LGs other two series LH and LHX adopt the more costly direct-type light source. Its 10cm profile will certainly not be the focus of LGs marketing campaign; instead, it highlights the 240Hz refresh rate, as well as the Local Dimming function which cannot be achieved through edge-type lighting. Also, for the first time, LG is adding 1080p Wireless Transmission to its flagship model LHX. Although the practicality of this function is quite limited, through this new product, LG demonstrates the originality of its products and its excellent integration technology in televisions. LG is unwilling settle for second place in the market, and tries to create a new segment of its own. Although the cost of direct-type backlight cannot be reduced in the short-run, LGs attempt in gaining market share at the expense of its profits is quite evident, case in point LGs LH series 47W is priced at $2,099, $500 cheaper than Samsungs entry-level 6 series 46W at $2,599. SONY Sony, the Japanese TV giant, has been facing serious issues with its TV sales this year apart from reluctantly losing its number two position to LG, the production of the new generation of LED products has also been delayed due to its organizational restructuring.

Sony was the first TV manufacturer that launched LED TVs. Yet, because of the high cost of using RGB direct-type backlight, the price tag was too high for the general public, and the product eventually faded out of the market. Thereafter, Sony bounced back and chose Japan as the initial launch site for its new Bravia ZX5 series; two new models 46W and 55W, are expected to launch in November this year. Having learned a lesson through the tragic failure of its direct-type products, the ZX5 product design shifted to the mainstream edge-type backlight, and one of the most prominent feature in its design is the integrated wireless 1080p connectivity and the 1.6cm ultra slim profile. The former lost its novelty as it had already been introduced in the market. However, the latter is worth mentioning Sony has always been recognized for its cutting-edge design, by introducing an LED TV that is almost as thin as a cell phone handset, with only half the thickness of Samsungs LED TV, Sony has done it again in setting a milestone in the television market. On the downside though, the price of the ZX5 is out of line with the mainstream market, both its 46W and 55W cost twice the price of their same-range counterparts, at $5,660 and $6,669. Ultimately, there is no harm in testing the waters with the price of the ZX5, since Sonys full 2010 series of LED TV has yet to be unveiled; but if the full range its 2010 series adopts the same price strategy, Sony may have trouble taking back the crown through its LED TV sales. TOSHIBA Toshiba Regza also joined the LED TV battlefield by promoting its SV670 series. Although Toshiba only offers two different sizes (46W and 55W), both are equipped with impressive features since these models adopt direct-type light source, Toshiba boasts its Local Dimming function in the "Focal Light". In addition, combined with the most advanced 240Hz refresh rate and 10 bit panel, and Toshibas cutting edge image processing technology, this TV set includes all the basic functions required for an LCD TV. Price-wise, the most high-end 55W model is priced under $3,000, in line with that of LGs LH series this price strategy hits the market at core, offering consumers high performance at a reasonable price, in an attempt to gain market share from existing market leader, Samsung. If Toshiba offers vertical product extension, namely 40W/42W models, the full range of product offering should help the company achieve pleasing sales performance.

SHARP Sharp witnessed the same fate as Sony: both are founding brands of LED TV, and both were unsuccessful in their introduction for the same reason the high cost of using RGB directtype LED backlight. Although the XS1 series, with RGB LED is still available on the market, the product is reaching the decline phase as its price is still too high for widespread acceptance. In the new generation of LED TVs, Sharp adopts drastically different strategies both in the price and specifications. In the recently launched LE series, Sharp introduced a full-range of sizes, offering models from 32W to 52W; among them, the 32W is priced at $999, the first LED TV in the market that is priced below $1,000. Although Sharp also adopted the direct-type light source, this new definition of "Ultra Brilliant LED System" includes no mention of any Local Dimming features in any of its catalogues. Furthermore, even though the LE series adopts Sharps own X-Gen LCD panel, the full range is only equipped with 120Hz refresh rate; therefore, without the Local Dimming feature in its direct-type light source, it seems to lose the a crucial selling point against LG and Toshibas models. VIZIO Although the new rising star Vizio has not had extensive experience in the TV market, its outstanding features and affordable prices posted excellent sales performance in the U.S. Of all LED TV brand vendors, Vizio is the most aggressive non-top-tier brand, and has launched the VF series. Although the VF series is only available in 55W, but with direct-type light source, Local Dimming control in 80 blocks, and a 240Hz panel, the specifications have surpassed that of the mainstream models. With an incredibly low price of $2,199, which virtually matches the price range of first-tier 55W CCFL models, Vizio once again demonstrated its ambition of dominating 50% of the LED TV market by 2010. Judging from competition and cooperation, Vizios current LED TV panels are supplied by LG Groups LG Display, this indicates that LGs LED TV products are available across different segments including direct-type, edge-type, high-end, and the affordable entry-level models such diversity of product offering is unprecedented in the market.

1.3 COMPANY PROFILE Vasanth and Co is a premium chain dealer of consumer electronics, home appliances and mobile phones having base in Chennai, India. Vasanth and Co was started in 1978 and currently has 50 + showrooms in almost every town in Tamil Nadu. Their base expands to Pondicherry and Bangalore. The companys turnover is reported to be over 500 corers Indian Rupee (INR) or 100 Million USD in 2007. Vasanth & Co sells wide range of products that includes mobile phones, refrigerators, air conditioners, micro wave ovens, washing machines and many house hold appliances. They are dealers of world class manufacturers like LG, Samsung, Sony, Sharp, Philips, Whirl Pool etc., Vasanth and Co was established by honorable Indian entrepreneur and Tamil Nadu Government Member of Legislative Assembly (MLA) Mr. H. VasanthaKumar. He is a famous personality in the Indian political and entrepreneur space. Mr. Vasanthakumar was born in Kanyakumari District in Tamil Nadu, India. In 2006, he wrote a book titled Vetrikodi Kattu which was released by Indian Famous Actor Mr. Rajinikanth. He also runs a popular television channel Vasanth TV. The company chose to implement my SAP ERP 2005 across its 50 show rooms to integrate availability of information which will help in optimizing its supply chain with faster turnaround of its inventory and enhanced visibility of profits.

1.3.1. Vision Offering the best products to people on the most affordable terms; Rendering uncompromising customer care Offering employment to the deserving and the needy Serving the larger interests of the Society in ways dear to him 1.3.2 Mission

 On time Delivery Prompt service 1.4 NEED FOR THE STUDY In this competitive market, it is necessary to study the customers perception towards purchase of LED TV. The perception of the customer varies on basis of different attributes and factors. The study helps to determine the factors and attributes that influence customer to buy LED TV. Thus, upon understanding factors, designing strategies for increasing sales can be made much easier. Because of increasing competition company has to analyse the customer perception and have to increase their demand based on it.

1.5 SCOPE OF THE STUDY The data was collected from the respondents across all the ages, income groups, occupation and gender. The total sample size for the study is 50. The study involves ascertaining the customer perception towards various areas such as price, promotions offered, quality and features added etc. The study also tries to know the reason customers buying LED TVs and get valuable suggestions from them. So the study tried to get the responses almost all kinds of respondents.

1.6 OBJECTIVE OF THE STUDY Primary Objective: To know the customer perception towards LED TV.

Secondary Objective: To know the most preferred brand in the market among the customer. To find out the reason for choosing LED TV. To find out the important attributes that they keep in mind while purchasing.

1.7 REVIEW OF LITERATURE According to Kotler (2000), the consumer arrives at attitudes toward the various brands through an attitude evaluation procedure and most buyers consider several attributes in their purchase decision. These attributes used by consumers for evaluation are also called choice criteria. Perception is the process by which as individual selects, organizes, and interprets information inputs to create a meaningful picture (Kotler, 2000). Different people tend to perceive quite differently even when they are exposed to the same reality. A set of factors, e.g. Individual responses, determine an individuals perception process and lead to individual differences.

Customer Brand Relationship : An empirical study of customers perception of brand experience, brand satisfaction, brand trust Alexandra Muth; Rima Ismail; Caroline Langfeldt Boye,2003

During the last decade, retail businesses have realized the importance of creating a strong brand to be able to differentiate in a fierce market. However, having a strong brand is no longer enough to survive in the long run and gain a large customers base. Especially in the retail and fashion industry where many products fulfill the same need for the customer, making it important to adapt to changes on the market and stand out in the crowd. This has lead to the wide variety of brands that can be found and an intensified competition. Therefore, the key factor for building a long-term relationship is through customer brand relationship. A literature review showed that the most important variables needed to build this relationship are brand experience, brand satisfaction and brand trust. Customer Perception towards 3G mobile phones, Vikash kumar and rattan singh,2009 According to the research customers consider the above mentioned features below the other features of the phone and hence the manufactures should give more stress on making these features better. Synchronization with Computer Battery Life (Talk Time & Standby) Camera Resolution Availability of Bluetooth Screen Resolution Touch Screen Overall Look Storage Memory and Price

Consumer behavior towards LCD, Robert Silva, 2008 has made a that Sony is the most popular brand and market leader. DIGITIMES Research report, Jessie Lin, Taipei 2010 conventional TVs will be replaced with LED by 2015 worldwide.

1.8 RESEARCH METHODOLOGY In every research we have to follow some methodology in collecting recquired data and analyzing it. The data collection was done in VASANTH & Co., for the purpose of my study on customer perception by using the following methods. 1.8.1 TYPE OF RESEARCH Research Design: Research design is considered as a "blueprint" for research, dealing with at least four problems: which questions to study, which data are relevant, what data to collect, and how to analyze the results. The best design depends on the research question as well as the orientation of the researcher. Descriptive Research has been adopted in this study.

Descriptive Research Design Descriptive research has been followed in this study because the study aims at describing the situation as it exists at present and also to determine accurate characteristics of a particular object or a group. It is used to measure the behavior variables of people of subject who are under the study. 1.8.2 DATA COLLECTION Sources of Data: In this study both the Primary data and Secondary data are used. Primary data: The primary data was collected from the respondents using questionnaire. Secondary data: The Secondary data was collected from the companys official website and third party websites.

Methods of data collection: Data was collected from the customers with the help of a Structured Questionnaire. Data analysis method: The Data was summarized from the main study and was analyzed. Based on the results, conclusions were drawn and suggestions were given. 1.8.3 RESEARCH INSTRUMENT A testing device for measuring a given phenomenon, such as a paper and pencil test, a questionnaire, an interview, a research tool, or a set of guidelines for observation is called Research Instrument. The research instrument used in this study is a structured questionnaire. 1.8.4 SAMPLING DESIGN

There are 2 types of sampling. They are probability sampling and non-probabilistic sampling. The non-probabilistic sampling used in this study is convenience sampling. Convenience Sampling Convenience sampling is a non-probability sampling technique where subjects are selected because of their convenient accessibility and proximity to the researcher. That is, a sample population selected because it is readily available and convenient. The subjects are selected just because they are easiest to recruit for the study and the researcher did not consider selecting subjects that are representative of the entire population. 1.8.5 SAMPLE SIZE: The Sample Size of this study is 50. Sampling area: The area of this study is North Usman Road, Chennai. 1.8.6 STATISTICAL TOOLS A statistical tool used in this study is Chi-Square.

1.9 LIMITATIONS Due to time constrain the survey cannot be conduct on a very large sample size. As the research is carried out in Chennai, the result may not represent the same views as in the other parts of the country. Co-operation of the customers cannot be predictable plus the information provided by them is not always correct.

CHAPTER II DATA INTERPRETATION & ANALYSIS

2.1 PERCENTAGE ANALYSIS

2.1.1 AGE CLASSIFICATION OF RESPONDENTS TABLE 2.1.1 Table showing respondents classification towards Age Particulars Below 18 18-24 25-34 35-44 Above 44 Total Frequency 3 17 14 8 8 50 Percentage 6.0 34.0 28.0 16.0 16.0 100.0

CHART 2.1.1-Chart showing respondents classification towards Age

INTERPRETATION: From the above table it can be interpreted that 6% of respondents are age below 18, 34% are from 18-24, 28% are from 25-34, 28% are from 25-34, 16% are from 35-44 and 16% of respondents are from age group above 44.

2.1.2 RESPONDENTS GENDER WISE CLASSIFICATION Table 2.1.2: Table Showing respondents Gender Wise Classification Particulars MALE FEMALE Total Frequency 39 11 50 Percentage 78.0 22.0 100.0

CHART 2.1.2: Chart Showing respondents Gender Wise Classification

INTERPRETATION: The above table reveals that 78% of the respondents are belongs to male category followed by 22% of the respondents are belongs to female category.

2.1.3 QUALIFICATION CATEGORIES OF RESPONDENTS TABLE 2.1.3 Table showing respondents categories towards Qualification Particulars SCHOOLING DIPLOMA UG PG UNEDUCATED Total Frequency 6 8 15 20 1 50 Percentage 12.0 16.0 30.0 40.0 2.0 100.0

CHART 2.1.3 Chart showing respondents categories towards Qualification

INTERPRETATION: From the above table it can be interpreted that 40% of respondents are PG, 30% are UG , 16% are Diploma holders, 12% did schooling and 2% of respondents are Uneducated.

2.1.4 OCCUPATION CATEGORIES OF RESPONDENTS TABLE 2.1.4 Table showing respondents categories towards Occupation Particulars STUDENT HOUSEWIFE PUB_EMPLOYEE PRIV_EMPLOYEE BUISNESSMAN Frequency 11 7 6 18 8 Percentage 22.0 14.0 12.0 36.0 16.0

TOTAL

50

100.0

CHART 2.1.4 Chart showing respondents categories towards Occupation

INTERPRETATION: From the above table it can be interpreted that 36% of respondents are from private sectors, 22% are students, 16% are doing business, 14% are housewives and 12% are from public sectors.

2.1.5 INCOME CATEGORIES OF RESPONDENTS TABLE 2.1.5 Table showing respondents categories towards income. Particulars Below Rs 2,00,000 Rs.2, 00,000 to 5,00,000 Rs.5, 00,000 to 8,00,000 Frequency 13 20 11 Percentage 26.0 40.0 22.0

Above Rs 8,00,000 Total

6 50

12.0 100.0

CHART 2.1.5 Chart showing respondents categories towards income.

INTERPRETATION: From the above table it can be interpreted that 40% of respondents are from income level below Rs 2-5 lakhs, 26% are from below Rs.2 lakhs, 22% are from Rs.5-8 lakhs and 12% are from above 8 lakhs. 2.1.6 REPONDANTS KNOWLEDGE ABOUT LED TV BRANDS TABLE 2.1.6 Table showing respondents knowledge about led tv brands.

Frequency Tv/Internet Newspaper/magazine Radio friends/relatives 27 12 1 10

Percent 54.0 24.0 2.0 20.0

Total

50

100.0

CHART 2.1.6 Chart showing respondents knowledge about led tv brands.

INTERPRETATION: From the above table it can be interpreted that 54% of respondents came to know from TV/Internet Ads, 24% are from Newspaper/Magazine Ads, 20% are from Friends/Relatives and 2% from Radio Ads.

2.1.7 RESPONDENTS BRAND PREFERENCE TABLE 2.1.7 Table showing respondents brand preference. Particulars PHILLIPS SONY SHARP SAMSUNG LG Frequency 4 20 2 21 3 Percent 8.0 40.0 4.0 42.0 6.0

Total

50

100.0

CHART 2.1.7 Chart showing respondents brand preference.

INTERPRETATION: From the above table it can be interpreted that 42% of respondents Chose Samsung, 40% Chose Sony, 8% chose Phillips, 6% Chose LG and 4% chose sharp.

2.1.8 RESPONDENTS LED TYPE PREFERENCE TABLE 2.1.8 Table showing respondents LED type preference.

Frequency Full HD 3D Tv Ready HD 23 11 4

Percent 46.0 22.0 8.0

Smart TV Total

12 50

24.0 100.0

CHART 2.1.8 Chart showing respondents LED type preference.

INTERPRETATION: From the above table it can be interpreted that 46% of respondents Chose Full HD, 24% Chose Smart TV, 22% chose 3D LED TV , 8% Chose Ready HD TV.

2.1.8 RESPONDENTS PREFERENCE OF BUYING OTHER TV TABLE 2.1.8 Table showing respondents preference of buying other TV.

Particulars YES

Frequency 20

Percent 40.0

NO Total

30 50

60.0 100.0

CHART 2.1.8 Chart showing respondents preference of buying other TV.

INTERPRETATION: From the above table it can be interpreted that 60% of respondents answered No and 40% answered Yes.

2.1.8.1 RESPONDENTS PREFERENCE ON TYPE OF TV TABLE 2.1.8.1 Table showing respondents preference on type of TV.

Particulars CRT

Frequency 1

Percent 2.0

Flat TV LCD Total System

7 12 20 30 50

14.0 24.0 40.0 60.0 100.0

CHART 2.1.8.1 Chart showing respondents preference on type of TV.

Inference: It is inferred 24% of respondents had intensions of buying LCD TV.

WHAT MADE YOU TO CHOOSE TO LED TV?

Features Sleek Design HD quality Salesman

Frequency 15 6 25 3

Percent 30.0 12.0 50.0 6.0

Others Total

1 50

2.0 100.0

Inference: The above table shows that only 50% respondents chose LED TV for HD Quality.

WHAT IS THE SIZE OF THE TV?

15"-22" 26"-34 36"-43" 45"-59"

Frequency 6 21 22 1

Percent 12.0 42.0 44.0 2.0

Total

50

100.0

Inference: It is inferred that 44% chose 36-43 sized LED TV.

PRICE OF THE PRODUCT?

<15k 15k to 30k Frequency 4 14 Percent 8.0 28.0

30k to 50k 50k to 75k 75k to 1L Total

19 6 7 50

38.0 12.0 14.0 100.0

Inference: It is inferred that 38% of the respondents bought LED TV for 30,000 to 50,000.

DO YOU HAVE LED AT HOME?

YES NO Total

Frequency 15 35 50

Percent 30.0 70.0 100.0

Inference: It is inferred that 70% of respondent comes have LED TV at their home.

IF YES,WHAT IS THE BRAND?

SONY SAMSUNG LG ONIDA Total System Frequency 6 8 1 1 16 34 50 Percent 12.0 16.0 2.0 2.0 32.0 68.0 100.0

Inference: It is inferred that 16% are owning Samsung LED TV.

For how many years your owning LED TV?

<1yrs 1-2yrs >2yrs Total System Frequency 3 7 6 16 34 50 Percent 6.0 14.0 12.0 32.0 68.0 100.0

Inference : It is inferred that 14% of the respondents are owning for 1-2 yrs.

HOW WOULD YOU RATE YOUR OVERALL SATISFACTION REGARDING THE PRODUCT YOU OWNED?
HIGHLY SATISFACTORY SATISFACTORY NEITHER SATISFACTORY NOR DISSATISFACTORY Total System Frequency 4 8 4 16 34 50 Percent 8.0 16.0 8.0 32.0 68.0 100.0

Inference: It is inferred that 16% of the respondents are satisfied about their TV owned.

HOW YOU CAME TO KNOW ABOUT VASANTH & CO.?

family/friends newspapers/magazine Tv/radio others Total

Frequency 24 10 10 6 50

Percent 48.0 20.0 20.0 12.0 100.0

Inference: It is inferred that 48% of the respondents came to know about vasanth & Co. from family/friends.

REASON FOR CHOOSING VASANTH & CO ?

OFFERS AND DISCOUNTS FLEXIBLE PAYMENT CUSTOMER FRIENDLY QUALITY OF PRODUCT TRUST WORTHINESS Total Frequency 21 14 12 1 2 50 Percent 42.0 28.0 24.0 2.0 4.0 100.0

Inference: It is inferred that 42% of respondent come to vasanth and co. for offers and discounts.

RANKING OF ATTRIBUTES

Inference :

It is inferred that quality(32%) is ranked first followed by price(26%),

technology(20%), warranty(16%) and durability(6%) in order respectively.

2.2 Statistical analysis: 1. To Find the Relationship between Income of the Respondents and the Price of the product
income of thee respondeng * Price of the product Crosstabulation Count Price of the product <15k income of thee respondeng <2l 2l-5l 5L-8l >8L Total 1 2 0 1 4 15k to 30k 30k to 50k 50k to 75k 75k to 1L 3 4 7 0 14 6 10 3 0 19 1 3 0 2 6 2 1 1 3 7 Total 13 20 11 6 50

Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 23.247
a

df 12 12 1

sided) .026 .013 .339

25.383 .913 50

a. 18 cells (90.0%) have expected count less than 5. The minimum expected count is .48.

Inference: As p-value is greater than 0.05 (0.026 > 0.05), H0 is rejected. Hence, there is a. significant relationship between income of the respondents and the brand chosen.That income has influence on price of the product

2. BRAND CHOSEN * INCOME OF THE RESPONDENTS

income of thee respondeng * what are you buying Crosstabulation Count what are you buying PHILLIPS income of thee respondeng <2l 2l-5l 5L-8l >8L Total 3 1 0 1 5 SONY 4 9 6 1 20 SHARP 0 2 0 0 2 SAMSUNG 5 8 3 4 20 LG 1 0 2 0 3 Total 13 20 11 6 50

Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 14.753
a

df 12 12 1

sided) .255 .164 .426

16.638 .635 50

a. 16 cells (80.0%) have expected count less than 5. The minimum expected count is .24.

Inference: As p-value is greater than 0.05 (0.255 > 0.05), H0 is accepted. Hence, there is no significant relationship between income of the respondents and the brand chosen.

CHAPTER III

3. SUMMARY OF FINDINGS: 3.1 FINDINGS It is inferred that 34% respondents are in the age of 18-24. It is inferred that 78% respondents are male. It is inferred that 40% are Post Graduates. It is inferred that 36% are Private Employee. It is inferred that 40% are earning 2,00,000 to 5,00,000.

 It is inferred 54% came to know from TV/Internet Ads. It is inferred that 42% chose samsung and 40% chose Sony and least 4.0 by sharp. It is inferred that 46% chose FULL HD LED TV. It is inferred that 60% said that they had intentions of buying TV other than LED. It is inferred 24% of respondents had intensions of buying LCD TV. It is inferred that only 50% respondents chose LED TV for HD Quality. It is inferred that 44% chose 36-43 sized LED TV. It is inferred that 38% of the respondents bought LED TV for 30,000 to 50,000. It is inferred that 70% of respondent comes have LED TV at their home. It is inferred that 16% are owning Samsung LED TV. It is inferred that 14% of the respondents are owning for 1-2 yrs. It is inferred that 16% of the respondents are satisfied about their TV owned. It is inferred that 48% of the respondents came to know about vasanth & Co. from family/friends. It is inferred that 42% of respondent come to vasanth and co. for offers and discounts. The important attribute that cutomers keep in mind in purchasing LED TV are quality and price As p-value is greater than 0.05 (0.026 > 0.05), H0 is rejected. Hence, there is a. significant relationship between income of the respondents and the brand chosen.That income has influence on price of the product. As p-value is greater than 0.05 (0.255 > 0.05), H0 is accepted. Hence, there is no significant relationship between income of the respondents and the brand chosen. It is found from the opinion from the customers that some of the customers who came for buying other than LED TV has changed their decision by salesman. It is found that the dealer is making delay in delivering the product. From the open suggestions given by the customers that 3D LED TV is of high cost.

3.2 SUGGESTIONS Display of the new models should be made Separately for easy identification.

 Make only realistic promises regarding delivery and installation of the product. Effective promotion should be done to increase the sales of the brands like Sharp, Panasonic and Toshiba. 3D LED TVs must be introduced with affordable Price.

3.3 CONCLUSION

This project mainly focuses on studying the LED TV market, where I had done a day-today monitoring of the operations of dealer, studied there organization structure. This project would help the organization to recognize and reduce the various gaps that exit between the dealer and the company, the dealer and end customer; the important variables which consumers do keep in mind while purchasing the air conditioner. All this will lead to the formulation of a strategy for business development for dealer, which will in turn lead to the business development of the organization.