Professional Documents
Culture Documents
The overall concept is to define the editorial workflow in three key stages: the
creation, crafting and completion of content. This is the framework within whic
h our team should prepare and publish content across all channels. It describes
a simplified and flexible process which allows us to apply the appropriately wei
ghted approach to the commissioning, preparation and quality control of all cont
ent, digital or print. This will place demands on reporters, news editors and pr
oduction staff alike as we:
o
Move to a Web Ready workflow
o
Entrench integration
o
Make significant changes in newspaper layout, copy preparation
and editions
o
Roll out a training programme
CREATE: Reporters/writers prepare their copy in the web channel in Methode and t
ake responsibility for adding hyperlinks, company tearsheets and metadata – as w
ell as running spell/style checks; write draft headlines; where stories are link
ed to a newspaper template, check in newspaper channel for length; workflow to e
diting
CRAFT: desks edit in the web channel, check hyperlinks, metadata etc; refine hea
dlines; (working with interactive) add pics, graphics, slideshows, videos etc; b
uild story packages/editors choices etc; manage web pages in their sector; link
stories to newspaper templates; workflow to subbing/revise as appropriate
COMPLETE: desks sub and revise content for print and online; complete story pack
ages etc; take over managing web content for London evening; complete subbing of
newspaper version; revise, proof read, publish; manage later edition changes, i
ncluding ensuring enriched web “master copies” are fully updated
ENTRENCHING INTEGRATION
In line with the shift to a web ready workflow, the newsroom needs to become mor
e firmly web-orientated. The following are the priorities:
*
Assist all news teams to adopt web ready approach
*
Adapt morning news conference
*
Institute early afternoon FT.com news conference
*
Integrate Interactive more closely across news teams
*
Increase the capacity and skills of news desks; spread multi-media skills
NEW POSITIONS:
To help facilitate these changes, we are creating a number of new positions. Fou
r will be “news integrators”, helping to drive through the changes on the news d
esks. One will be attached to the main news desk, one in the UK news/World clust
er, one in the UK companies/ICN cluster and one in features (already advertised)
. We are also advertising two positions in the worldprod and finprod teams to wo
rk with the newsdesks primarily on newspaper layout and preparation.
TRAINING:
Achieving all these goals will require a big effort to support our journalists.
We have prepared a detailed training plan, in order to provide the necessary sup
port and achieve a significant all-round improvement in our technical capabiliti
es. This training will be an integral part of the roll-out of Newsroom 2009.