Professional Documents
Culture Documents
Todays Agenda
1. Online Seminar Tips
Ask questions during presentation through online chat interface Ask questions by phone during Q&A session after presentation Online polling during presentation
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Ask questions at any time via online chat interface Ask questions by phone during Q&A session at end of seminar. Dial 800-895-4682. Conference code: 7645039 Real time polling before, during, and after presentation to ensure we are giving you the information you need to be successful!
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Todays Agenda
1. Online Seminar Tips
Ask questions during presentation through online chat interface Ask questions by phone during Q&A session after presentation Online polling during presentation
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eBays Vision: Provide a global online trading platform where practically anyone can trade practically anything
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2003: $24 Billion in GMS 2004: $32 Billion annualized GMS run-rate Transaction Velocity: $1,015 / second
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Asia/Pacific Australia South Korea New Zealand Taiwan China Singapore Hong Kong
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Breadth Categories
Depth
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1999
2003
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Motors (eBays automobile marketplace) $8.7 Computers & Networking Consumer Electronics Books, Movies, Music Clothing & Accessories Sports Collectibles Home & Garden Toys Business & Industrial
* Figures are Global
eBay Proprietary & Confidential
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Liquid Market
Marketplace
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Polling Question
Yes No
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Todays Agenda
1. Online Seminar Tips
Ask questions during presentation through online chat interface Ask questions by phone during Q&A session after presentation Online polling during presentation
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1 2
Use the Sell Your Item Form to enter a title and description, then upload your picture
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2 3
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Start by searching eBay to find items similar to yours Browse through categories to understand which category is best for your products Pay attention to:
Prices & policies Listing titles Item descriptions Item pictures
Search Browse
Search
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Research Products on eBay Through Completed Item Search Example: apple ipod mp3 player
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Fixed Price
Dynamic Price
Hybrid Fixed/Dynamic
More Than 28% of eBay Transactions are from Fixed Price Listings
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eBay Proprietary & Confidential
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Polling Question
For Buying For Selling For Buying & Selling Have not used eBay
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$ $ $
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new/scarce
in-season retail
end-of-life
used/vintage
Acquire new consumer and business customers Test demand for new products Sell more with less inventory (turn inventory in less than 10 days)
Increase sales of in-season products Get more for product returns Liquidate out-of-season stock Move items that arent selling through other sales channels
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Todays Agenda
1. Online Seminar Tips
Ask questions during presentation through online chat interface Ask questions by phone during Q&A session after presentation Online polling during presentation
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Free with the referral code you used for this seminar
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Todays Agenda
1. Online Seminar Tips
Ask questions during presentation through online chat interface Ask questions by phone during Q&A session after presentation Online polling during presentation
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Polling Question
Yes
No
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Todays Agenda
1. Online Seminar Tips
Ask questions during presentation through online chat interface Ask questions by phone during Q&A session after presentation Online polling during presentation
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Live Questions
eBay Agriculture
Facts At-A-Glance
Based on Q1 2004 annualized results, the current category run-rate is $110 million in global gross merchandise sales, representing a 181% increase year over year. There are over 14,000 agriculture equipment and supplies listings at any given time, including tractors and parts, implements, livestock supplies and equipment, vintage farm equipment, trailers, utility vehicles and manuals. o Over 4,500 modern tractors and tractor parts listings o Over 1,600 livestock supplies and equipment listings o Over 5,000 vintage or antique tractor listings 169 sub-categories available within the Agriculture category The following sell every day in eBays Agriculture category: o 349 parts for modern tractors o 131 livestock supplies and equipment items o 93 antique Farmall tractors, parts and manuals o 67 stationary engines and accessories o 61 farm implements o 42 modern John Deere tractors and related items John Deere tractors, Kubota tractors and tractor parts are the fastest growing eBay Agriculture categories. Top selling brands in the Agriculture category include: John Deere, CNH, Kubota, Ford, Massey Ferguson, Farmall, Yanmar, Wahl, Oster, Sunbeam, Parmak, Ivomec, Kohler and many others. Farm and ranch buyers find a great selection of new, like-new and used tractors, tractor parts, livestock supplies and equipment, and vintage tractors; and sellers access a global audience of nearly 105 million registered users on eBay! Agriculture buyers on eBay tend to be cost-conscious farmers, ranchers, used equipment dealers and other agriculture professionals and enthusiasts. Agriculture sellers on eBay include farmers, ranchers, new and used agriculture equipment suppliers and many others.
eBay Books
Facts at a Glance
eBay Books is a rapidly growing business. US gross merchandise sales in books grew 29% Year over Year in Q1 2004 and growth is accelerating. eBay Books is a dynamic marketplace. There are over 700,000 books listed on the site at any given time eBay has an incredible selection of books. On any given day, there are o over 70,000 collectible books o over 400,000 fiction, nonfiction, and textbooks available o over 3000 books on how to collect books o over 400 books on how to care for your pet bird A book sells on eBay every 2 seconds In the eBay Books Category: o A textbook sells every 38 seconds o A wholesale lot sells every 9 minutes o An audiobook sells every minute o A collectible book sells every 34 seconds The bestselling books on eBay can always be found at: o http://product.ebay.com/ws/product/SingleDomainPBS?poqry=&povcs=1388&poi av=1 There are enough book listings on eBay to give five to each child that visits the New York City Public Library any day of the week Of all listings on all of eBay, less than 1/100th of 1 percent result in a confirmed case of fraud
eBay Collectibles
Facts At-A-Glance
eBay US Collectibles Gross Merchandise Sales totaled $1.7 billion in 2003. eBay attracts more unique visitors from collectors than any other collector-related site on the Internet. eBay Collectibles is a dynamic marketplace with more than 2.6 million collectible items available on any given day. Interesting Collectibles items that have sold in the past include: o Fishing lure for $31,858 o Enron Stock Certificates were selling for $15 o Original artwork to Superman Daily for $115,000 o Maxfield Parrish painting for $300,000 Sales per hour: o More than 3,700 Collectibles items (i.e. Collectibles Meta) o More than 600 Coins o More than 240 Stamps o More than 10 Pez Dispensers Each month on eBay: o More than 5,700 lunch boxes are sold. o Mope than 199,000 Comics are sold o More than 7,100 Pez Dispensers are sold. There are 3,500 Collectibles categories on eBay eBay collectors are more active in their hobbies than non-eBay collectors o eBay collectors have more collections than non-eBay collectors o eBay collectors have larger collections than non-eBay collectors o eBay collectors spend more time and money on their collections than non-eBay collectors Collectors who use eBay believe the site made collecting easier (85%) and also contributed to collecting being fun again and a cool thing to do (63%). eBay has become such a part of the collecting that even eBay items are being collected Note all aggregate stats include the Collectibles-meta, Pottery & Glass, Coins, and Stamps. Stats do not include Sports Memorabilia, Toys, or Movie Memorabilia.
eBay Computers
Facts At-A-Glance
eBay Computers is a $2.6 Billion business globally. eBay Computers is a dynamic marketplace. Over 360K computer-related listings are available on any given day. 45 percent of the items for sale within eBays Computer category are brand new. In one month, more Computer-related items are sold on eBay than there are people living in San Francisco. A Laptop is sold every 45 seconds on eBay. A Desktop Component is sold every 15 seconds on eBay. A Drive is sold every 30 seconds on eBay. A Printer is sold every 45 seconds on eBay. A Desktop is sold every 90 seconds on eBay. As many PCs are sold on eBay in one day to equal 6 times the number of cities in the state of California. Enough monitors are available on eBay in any given moment to give to every person who competed in the 2002 Winter Olympics. Some of the top brands on eBay Computers are Dell, IBM, HP/Compaq, Toshiba & Sony.
eBay Construction
Facts At-A-Glance
Based on Q1 2004 annualized results, the current category run-rate is $160 million in global gross merchandise sales, representing a 110% increase year over year. There are over 16,000 Construction category listings on the eBay US site at any given time, including skid steers, backhoes, compactors, trenchers, air and power tools, building materials, trailers, construction equipment parts, attachments and manuals. o Over 5,000 contractor tools and accessories listings o Over 3,300 building materials listings o Over 3,000 heavy equipment and parts listings o Over 1,500 light equipment listings 218 sub-categories available within the Construction category The following sell every day in eBays Construction category: o 44 hammer or rotary hammer drills o 42 heavy equipment parts o 30 concrete, masonry or tile saws o 28 skid steer loaders or attachments o 20 total stations, transits or theodolites o 17 breakers and demolition hammers Skid steers, backhoes and power tools are the fastest growing eBay Construction categories. Top selling brands in the Construction category include: Bobcat, DeWalt, Case, Greenlee, Hilti, Topcon, Ridgid, Paslode, Milwaukee, Stihl, Bosch, Wacker, Partner, Hitachi, Kubota, Ditch Witch, Vermeer and many others. Construction buyers find a great selection of new, like-new and used tools, light equipment, heavy equipment and building materials; and sellers access a global audience of nearly 105 million registered users on eBay! Construction buyers on eBay tend to be cost-conscious small and medium-sized contractors representing a wide range of trades including concrete/asphalt/paving, masonry, excavation, plumbing, HVAC, utilities, remodeling and other construction professionals.
eBay Gaming
Facts At-A-Glance
eBay Gaming is a dynamic marketplace with 190,000 gaming items available on any given day. In one month, over 600,000gaming items are sold on eBay. 8 games sell every second on eBay. 2 gaming consoles sell every minute on eBay. Over 100,000 PS2 items are available monthly on eBay There are over 65,000 online internet gaming items available for sale on eBay monthly Every day, over 36,000 new video game listings are added for sale on eBay. 60% of items in the Gaming category are listed in a fixed price format for quick purchases. Search any day within Video Games for any of these brands and discover o over 57,000 Playstation items o over 16,000 Xbox items o over 9,000 N64 items o over 6,700 Diablo items o over 3,500 Mario items Of all listings on all of eBay, less than 1/100th of 1 percent result in a confirmed case of fraud.
eBay Metalworking
Facts At-A-Glance
Based on Q1 2004 annualized results, the current category run-rate is $112 million in global gross merchandise sales, representing a 66% increase year over year. There are over 26,000 Metalworking category listings on the eBay US site at any given time, including machine tools and machine tool accessories, metal fabrication machinery, inspection and measurement instruments, cutting tools, welding equipment and supplies, and raw materials (stainless steel, aluminum, brass, titanium, etc.) o Over 4,800 machine tool accessories listings o Over 3,900 machine tools, fab machines and related items listings o Over 3,800 welding equipment and supplies listings o Over 3,000 inspection and measurement listings 204 sub-categories available within the Metalworking category The following sell every day in eBays Metalworking category: o 259 toolholding and workholding items o 107 welders and cutters o 96 lathes and related items o 95 raw materials items o 94 carbide inserts o 69 micrometers o 22 grinding machines and related items Top selling brands in the Metalworking category include: Miller, Lincoln, Bridgeport, South Bend, Hardinge, Starrett, Mitutuyo, Kennametal, Monarch, Atlas, Haas and many others. Metalworking buyers find a great selection of new, like-new and used machine tool accessories, inspection equipment, welding equipment and supplies, as well as used machine tools and fab machines; and sellers access a global audience of nearly 105 million registered users on eBay! Metalworking buyers on eBay tend to be cost-conscious small and medium-sized businesses such as machine shops and metal fabrication plants; buyers also include home hobbyist machinists, welders, fabricators, and other professionals in the metalworking trades
eBay Music
Facts At-A-Glance
Over 550,000 music items - including CDs, Records, Cassettes and Music Memorabilia - are available on eBay at any given time: o 13 CDs are sold every minute o 5 Records are sold every minute o Over 380,000 music buyers in a given month o If you lined up all of the CDs listed on eBay on any given day you could cover twice the length of Manhattan o If all the CD's listed on eBay at any time were stacked on top of each other, they would be more than twice as tall as the Empire State Building. The Top Selling CDs for the First Quarter of 2004, based on successful listings in which eBays Catalog was used, are:
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Artist Beyonce Knowles Norah Jones Matchbox Twenty Evanescence Jessica Simpson Train Justin Timberlake Christina Aguilera John Mayer Josh Groban Title Dangerously In Love Come Away With Me More Than You Think You Are Fallen In This Skin My Private Nation Justified Stripped Heavier Things Josh Groban
Day in the Life: o 84,000New Music Listings o 34,000 Items Sold o 19,000 CDs Sold o 7,700 Records Sold o $420K Sales Search Music and Music Memorabilia for any of these artists and discover o over 11,000 Beatles items o over 12,000 Elvis items o over 3,500 Madonna items o over 3,000 Metallica items o over 2,000 Frank Sinatra items o over 1,500 Bruce Springsteen items o over 1,400 Bob Marley items Roughly 20% of all music items are sold in Fixed Price Format.
eBay Photography
Facts At-A-Glance
In 2003, eBay Photography reached $484 million in gross merchandise sales. Over 750,000 photography items are listed on eBay each month. eBay Photography is a great place to find deals on new products. More than half of the photography items sold through eBay are NEW! Digital Cameras and Digital Camera Accessories are the fastest growing categories in eBay Photography. A photography related item is sold every 3 seconds on eBay A digital camera is sold every 30 seconds on eBay. A digital camera accessory is sold every 25 seconds on eBay. A lens is sold every 90 seconds on eBay. A camcorder is sold every two minutes on eBay. Canon, Kodak, Nikon, and Sony are the most popular camera brands on eBay An average of over 200,000 buyers purchase photography items every month. Many retailers and manufacturers sell photography items directly on eBay, including Olympus, Vivitar, Henrys, Cameta Camera, and 47St.Photo. Both professional and amateur buyers find a great selection of new, like-new, used, and vintage photography goods; and sellers access a universal audience of nearly 105 million registered users on eBay!
eBay Sports
Facts at a Glance
What is eBay Sports? eBay Sports (www.ebaysports.com) is the worlds largest online marketplace for sports products, consisting of four major categories: Sporting Goods, Sports Cards, Sports Memorabilia and team licensed merchandise. eBay Sports is consistently ranked the No. 1 sports commerce site on the Web by Nielsen//NetRatings with nearly 10M unique visitors monthly and is second behind espn.com among all sports websites. A sports-related product sells every second on eBay. One out of every three online sports merchandise purchases is made on eBay. There are more than one million sports items in over 40 different sports categories available on eBay everyday. Sporting Goods eBay Sports largest category would rank as one of the four largest full-line sporting goods retailers in the U.S. More than 50% of the items listed are new The top 5 categories are Golf, Cycling, Fishing, Hunting and Fitness Sports Cards One out of every four sports cards sold online or offline is sold on eBay One of the highest priced cards ever sold was on eBay T206 Honus Wagner card which sold for $1.265 million eBay Sports has partnered with industry leader, Beckett, to create the most comprehensive Card Value Guide ever produced (valueguide.beckett.com) Sports Memorabilia More Sports Memorabilia is sold on eBay than at any retailer worldwide from autographed football helmets to a Shoeless Joe Jackson bat that sold for $577,610 On eBay you can find exclusive product from the NFL (game-worn jerseys), Upper Deck, Donruss and more eBay has teamed with leading authenticators and manufacturers, such as PSA, Steiner and Mounted Memories Licensed Team Products eBays Fan Shop is the #1 online site for Licensed Team Products with _ million items for sale daily eBays Fan Shop has everything for every fan from MLB, NFL, NBA and NHL team apparel, to die-cast NASCAR cars to Smarty Jones t-shirts eBays Fan Shop has tens of thousands of brand new team apparel products from such top brands as Mitchell & Ness, Reebok, New Era, Majestic and CCM
eBay Sports