0:00:00.500,0:00:04.000 No matter if we are online, talk on our mobile phone 0:00:04.000,0:00:07.

000 or simply have our mobile phone with us 0:00:07.000,0:00:10.000 We are all producing an incredible amount of data every day. 0:00:10.000,0:00:14.000 Especially IT-Giants are eager to suck every bit out of our devices 0:00:14.000,0:00:17.500 and store them in their giant server farms. 0:00:18.000,0:00:20.500 By doing so these companies will always know what you did last summer 0:00:20.500,0:00:24.000 and more importantly what you will be doing this summer 0:00:24.000,0:00:28.000 Proper data protection laws will guarantee that these companies won't overstep their limits. 0:00:28.000,0:00:31.000 Therefore the EU suggested a reform 0:00:31.000,0:00:35.000 to replace the current 27 national laws by one overarching EU-law. 0:00:36.000,0:00:40.000 The core of the existing laws will stay the same, 0:00:40.000,0:00:43.000 but unlike before the enforcement will be serious, 0:00:43.000,0:00:46.000 so that you can have confidence, that products and services 0:00:46.000,0:00:50.000 that are offered in the EU are really protecting your private data. 0:00:50.000,0:00:53.000 Especially companies and startups will benefit from the unified law 0:00:53.000,0:00:56.000 and less bureaucracy under the new law.

0:00:56.000,0:01:00.000 So everyone is happy... right? 0:01:00.000,0:01:04.000 Well not really: Many companies have recently developed illegal or 0:01:04.000,0:01:07.000 at least very questionable business models 0:01:07.000,0:01:10.000 and they have made a huge ammount of money with it. 0:01:10.000,0:01:14.000 The producers of mobile phones suck all your data out of your phone, 0:01:14.000,0:01:17.000 Google tracks every click you make online 0:01:17.000,0:01:21.000 and credit bureaus know exactly about every cent in your pocket. 0:01:21.000,0:01:24.000 To prevent the reform from becoming reality, 0:01:24.000,0:01:28.000 companies targeted Brussels with an armada of lobbyists. 0:01:28.000,0:01:32.000 With an incredible amount of money they try to shoot holes into the new law. 0:01:33.500,0:01:37.500 When doings so they usually refer to the alleged interests of small companies 0:01:37.500,0:01:42.000 but the truth is: only IT giants would benefit from the amendments they propose. 0:01:42.000,0:01:46.000 It would allow them to dig even deeper into our minds. 0:01:46.000,0:01:50.000 Many members of the European Parliament try to limit this lobby-war, 0:01:50.000,0:01:55.500 but liberal and conservative politicians have copied the suggestions from lobby-papers 0:01:55.500,0:01:59.000 word by word and to the disadvantage

of the people who voted for them. 0:01:59.500,0:02:04.000 Many parliamentarians don't really understand the new technology 0:02:04.000,0:02:06.000 and the possibilities of IT giants 0:02:06.000,0:02:09.000 and of course they are like an open door for the lobbyists. 0:02:09.500,0:02:13.000 If you look at all the proposed amendments combined, 0:02:13.000,0:02:17.000 the European fundamental right to data protection will turn into some swiss chese, 0:02:17.000,0:02:20.000 the users are stripped of all their rights. 0:02:20.000,0:02:22.500 Personal data, such as "pseudonymous data" will 0:02:22.500,0:02:26.500 not even be considered data" under the law and exempt from many rules, 0:02:26.500,0:02:30.500 even though such data can easily be attributed to a person. 0:02:31.500,0:02:36.000 Companies with less than 50 employees will be totally excluded from the law. 0:02:36.000,0:02:38.500 This applies to more than 90% of all European companies. 0:02:39.000,0:02:43.000 Customers of these companies would lose all their rights all of a sudden. 0:02:43.000,0:02:48.000 Non-commercial entities as well as private data-processors would also be excluded. 0:02:48.000,0:02:51.500 This would allow them to even put your most intimate details online. 0:02:51.500,0:02:55.500 To make sure the industry can make use of such data, all public data 0:02:55.500,0:03:00.000

(no matter if they were made public legally or illegally) 0:03:00.000,0:03:03.500 would be free to be used for commercial purposes. 0:03:04.000,0:03:06.000 But that's not all: 0:03:06.000,0:03:11.000 For "legitimate interests" every company would be allowed to collect your personal data. 0:03:11.000,0:03:15.000 Even if you never had a contract with them, and you have never agreed to that. 0:03:16.000,0:03:21.000 Besides - no one knows what "legitimate interests" really are in any given conte xt. 0:03:22.000,0:03:24.000 But there's still more to come: 0:03:24.000,0:03:27.000 Even the "legitimate interests" of third persons would be sufficient 0:03:27.000,0:03:31.000 to be able to forward your data to another company. 0:03:31.000,0:03:34.500 So starting with content industry everyone can claim some 0:03:34.500,0:03:37.500 "legitimate interest" in your data. 0:03:39.500,0:03:41.500 This all reminds you of ACTA? 0:03:41.500,0:03:45.000 Well, compared to ACTA this law will be the rule for all industries 0:03:45.000,0:03:49.000 and will intervene in our daily life much more. 0:03:50.000,0:03:53.000 In addition many other rights of users will be restricted. 0:03:53.000,0:03:56.000 Companies will have to be less transparent 0:03:56.000,0:03:59.000 and enormous Profiling

will become a standard 0:03:59.000,0:04:02.000 and the ultimate highlight: companies will get warnings 0:04:02.000,0:04:05.500 instead of sanction when they break the laws. 0:04:06.000,0:04:08.000 When the lobbyists are done with this law, 0:04:08.000,0:04:10.500 the only thing that will remind you of data protection 0:04:10.500,0:04:13.000 is the title of the law. 0:04:13.500,0:04:17.000 But how can we defend out rights against an army of lobbyists? 0:04:17.000,0:04:21.500 Well - We still have some time left, we still got a chance. 0:04:22.000,0:04:25.500 Many parlamentatirans haven't decided yet how to vote. 0:04:26.000,0:04:30.500 ACTA showed us, that nothing is lost, though the enemy seems superior. 0:04:31.000,0:04:35.000 It showd us, that our voice is heard, if we only scream loud enough 0:04:35.000,0:04:37.500 and that we can be stronger than any lobby, 0:04:37.500,0:04:41.500 because every parliamentarian has to be re-elected - by us. 0:04:41.500,0:04:44.000 So tell your representatives what you think. 0:04:44.000,0:04:47.500 Every email, every protest has an impact. 0:04:48.000,0:04:50.000 Share this video with your friends, 0:04:50.000,0:04:54.500

get active get informed and inform others. 0:04:55.000,0:04:58.500 Together we can kick these lobbyists out!