PRESS KIT

GORENJE SIMPLICITY LINE

GORENJE SIMPLICITY LINE

All the photos on the Photo Gallery.

www.gorenje.com/simplicity/en

PRESS KIT

GORENJE SIMPLICITY LINE

GENERAL PRESS RELEASE

GORENJE SIMPLICITY LINE

Less decision, more life

Gorenje Simplicity appliances make everything easier

Responding to the modern trends in interior design and showing great appreciation and respect for the consumers' leisure time, Gorenje is introducing a thoroughly revamped line of household appliances for kitchen and bathroom. In addition to the technological perfection, these appliances also deliver simple and logical operation using a single control dial. The Gorenje Simplicity Line. The appliances are highly convincing with their economic and environment-friendly operation as their power efficiency ranks them in the highest A, A+, and A++ classes. The careful and deliberate selection of preset programs, resulting from years of experience by European users, will prove convenient both for beginners and experience users who know exactly which features and functions of each appliance they truly need and actually employ. For several years, expert research has been revealing a change in lifestyle, manifest in a desire for a simpler, yet more fulfilling life. Many people around the world are deliberately and consciously choosing a simpler line. Such decision leads to a lifestyle with fewer choices and decisions, yet with more pleasure more fun and more life! Contrary to the belief that such a change may be detrimental to the quality of life, it actually leaves us with more leisure time which means more opportunities to do what we enjoy the most. Simplicity from Gorenje is a line of home appliances that is in tune with this philosophy: it requires fewer decisions, fewer complicated choices, and thus more time. It harnesses the superior technology to afford simple use.

Appliances of the Simplicity Line stand out with a carefully deliberated set of preset programs devised with the experience of the European users in mind. Equally important, the appliances are controlled by a single logical dial that will relieve you of tedious decisions and choosing among numerous programs.

The Gorenje Simplicity Line is tailored to the modern user who feels that making repeated decisions between a plethora of programs and functions is simply superfluous and wishes instead for a simply way of controlling the home appliances. A single twist of the dial is enough to select the preset program, indicated with the corresponding symbol, and the intelligent UseLogic technology takes care of everything else. Hence, these appliances actually make life easier, save time, and relieve the users of tiresome browsing through the www.gorenje.com/simplicity/en

PRESS KIT

GORENJE SIMPLICITY LINE

instruction manual every time they want to select an oven or a washing machine program. Simple and logical, without redundant additional choices that tend to confuse the users and imposing additional burden both on them and on their budgets. With the new line of appliances, you only pay for what you really use. Furthermore, the appliances also operate in a highly environment-friendly manner; accordingly, they are ranked in the highest energy classes A, A+, and A++. The combination of glass and metal materials appears pure and simple, yet elegant and sophisticated. The ergonomically designed dial, a hallmark of the collection, and a polished aluminium handle endow the entire collection with a sense of unity. The appliances are available in two colours, white and black. Light and Night. Gorenje Simplicity is a line of thoughtfully selected home appliances that deliver perfect comfort of use and meet the expectations of perfect results every time.
Built-in multifunctional oven allowing simple selection of the cooking mode, A; Built-in cooking hobs in several versions: induction, hi-light, or gas, width 60 cm; Cooker hood, with single dial operation, width 60 or 90 cm; Fully integrated dishwasher, AAA, with the corresponding decorative panel; Combined fridge-freezer with a net volume of 312 L, A++; and a net volume of 305 L, No Frost Absolute, A+; Washing machine with up to 1,400 spinning rounds per minute, 6-kilogram load, and easy selection of the right program; Washing machine slim version (45 cm depth).

Living a simpler life has become a trend, a motto pursued by many across the globe. Although it may be difficult to sail against the wind, it can still be perceived that money and social status have conceded position on the top of our priority lists to values such as health, happiness, social accountability, and living a fulfilling life. In the words of one of the pioneers of a different lifestyle, the author of the book "Voluntary Simplicity & The Living Universe", and numerous articles and lectures, Duane Elgin, "... living a life that is outwardly simple yet inwardly rich." The efficiency and simple operation of the Gorenje Simplicity line make our lives easier, offering us more leisure time, more pleasure, and more joy.
A single logical dial SIMPLICITY offers the most logical choices the ones you truly use. A single attractive dial does everything! Intelligent design SIMPLICITY will please your eyes with thoughtful form and genuine materials. It saves your energy with ergonomics: no unnecessary moves and no tedious selection of the right program! Economic operation SIMPLICITY shows its respect for the environment by low consumption of power and water and silent operation. Affordable price SIMPLICITY is easy on your budget: you only pay for what your truly use owing to the superior technology integrated into these appliances!

Gorenje Simplicity less decision, more life.

www.gorenje.com/simplicity/en

PRESS KIT

GORENJE SIMPLICITY LINE

GORENJE SIMPLICITY OVENS Less decision, more culinary excellence

Using a Gorenje Simplicity oven will be a breeze even for the perfect beginner. A single turn of the ergonomically designed dial is enough to select the preset program while the UseLogic technology takes care of the rest without tiresome studies of the instruction manuals and countless choices and decisions. Trust the technology to set the temperature and cooking mode, and use your time for something more pleasant! Pizza delivery? No problem: at your home, with a single twist of a dial.

Gorenje Simplicity multifunctional ovens have an operating capacity of 60 L and enable cooking at three levels at a time. The innovatively designed and patent-protected HomeMADE technology with a remarkable form of the oven interior, featuring a vaulted ceiling and rounded lateral walls, in addition to the PerfectGrill multi-level heater placement reliably delivers excellent cooking results.

The FastPreheat function will heat up the oven to 200 C in merely six minutes, while the outer side of the oven door will remain cool and safe to touch throughout the cooking process, owing to the heat efficiency of the CoolDoor technology. Excellent door insulation, paired with special reflective films on the glass improves oven performance while reducing power consumption. In addition, the glass door enables excellent insight into the oven interior while the ergonomically designed handle made of polished aluminium offers a safe and firm grip.

www.gorenje.com/simplicity/en

PRESS KIT

GORENJE SIMPLICITY LINE

GORENJE SIMPLICITY COOKERS Less decision, more culinary delights

Gorenje Simplicity cooking hobs are available with induction and hi-light technology as well as with gas burners. The key advantage of the Simplicity cookers is the simple touch control. The control area with large and intelligible symbols is positioned centrally, thus being equally friendly to both left- and right-handed people; above all the optimum choices are always right in front of the user's eyes. The brushed edges of the glass ceramic cookers enhance the appearance of the appliance and allow simple cleaning, while the durable cast iron grid on the gas cookers give the impression of a professional kitchen. On today's cooking hobs, cooking is a matter of a gentle touch, inspiration, aesthetics, and innovative ideas. Technological perfection of Gorenje cookers adds its own distinctive touch to this trend: through plain and simple operation, it turns even the most challenging culinary endeavour into an act of effortless and playful creativity. Casting the spotlight on the induction hobs, these are among the most power efficient, modern, and safe cooking appliances in the market. Up to 30 percent faster heating and up to 40 percent lesser power consumption are only the two perhaps most convincing arguments supporting the decision to opt for an induction hob. Adding to this the simple cleaning using nothing but a wet cloth even during cooking, as the hob surface remains cool there should hardly be another reason to hesitate. As the cooking hob will both heat up and cool down rapidly, you will not only save power but also your time as your food will be ready sooner. The prompt response to any change in the temperature settings will please the seasoned chefs as it allows perfect control required in some more tricky procedures such as melting chocolate for delicious frostings, and other sensitive culinary adventures.

www.gorenje.com/simplicity/en

PRESS KIT

GORENJE SIMPLICITY LINE

GORENJE SIMPLICITY EXTRACTION HOODS Less decision, more clean air

When shopping for an extractor hood, contemporary consumers no longer pay attention solely to the technical characteristics and performance indicators; they have come to appreciate the additional functionality and appearance. The cooker hood of the Gorenje Simplicity line features a splendid combination of glass and metal. Furthermore, like other appliances of the Simplicity line, it is distinctive for its centrally positioned ergonomically designed control dial. This dial allows simple settings of the intensity of ventilation and lighting. Turning the dial to the left will activate the ventilation and the lamp; turned to the right, the dial will only engage the ventilation, without the lighting. The hood is also easy to maintain as its detachable metal grease filter are dishwasher safe. Quick and simple.

www.gorenje.com/simplicity/en

PRESS KIT

GORENJE SIMPLICITY LINE

GORENJE SIMPLICITY COMBINED FRIDGE FREEZER Less decision, more savings

The key assets of Simplicity refrigerators are the caring selection of materials and elegant design. They share the distinctive appearance of the other appliances in the collection, featuring the ergonomically designed control dial and the convenient vertical handle made of polished aluminium, offering comfortable opening. Gorenje Simplicity Line offers two combined fridge freezer models in black or white. The combined appliance with a net volume of 312 litres only consumes 209 kWh of power per year, thus reaching the top A++ energy class. The combined fridge freezer with a volume of 305 litres and NoFrost Absolute technology is ranked in the A+ class. Both models feature superior thermal insulation, improved door sealing, and state-of-the-art refrigeration system components that reduce power consumption to a minimum. The cutting edge No Frost Absolute technology prevents accumulation of frost on the food and interior walls. Thus, it will save you from the tedious waste of time, which is cleaning and defrosting the fridge. In addition, it allows optimum operation and space usage in the freezer compartment. Another notable feature is the Cool'n'Fresh drawer. A fan directs the cool air directly into this vegetable crisper and fruit or meat bin, prolonging the freshness of your food and helping it retain the natural aroma. Now, you will have more time to use it all and throw nothing away. Owing to the luxury of space in the deep shelf of the refrigerator door, the dilemma of how to store the large, up to 2.5-litre bottles, is a relic of the past; the refrigerator can accommodate everything. In addition, the anti-bacterial treatment of interior fittings and accessories, and appealing halogen lighting are two further convincing points. Hence, the spacious refrigerators of the Gorenje Simplicity line, with optimum shelf and drawer layout and the efficiency of the highest energy classes A+ and A++ will surely meet any standard and requirement of modern consumers.

www.gorenje.com/simplicity/en

PRESS KIT

GORENJE SIMPLICITY LINE

GORENJE SIMPLICITY DISHWASHER WITH DECORATIVE PANEL Less decision, more shiny plates

The offer of Gorenje Simplicity appliances also includes the fully integrated dishwasher with AAA washing, drying, and power efficiency rating, total AquaStop protection and a clever selection of the most commonly used presets. Hence, five programs are available for washing up to 12 settings at a time. The programs are adjusted to various types of dishes and the level of soiling. Top three programs by popularity include the Sensitive program for delicate dishes, Super programs when heavy duty treatment is required, and the Normal program for moderately soiled dishes. The AAA rating is a result of the dishwasher's optimum energy efficiency, efficient water management resulting in a minimum water consumption of 12 litres, and excellent drying process that is also A-rated in terms of energy class. Dishwasher interior is made of stainless steel, which makes cleaning simple and the appliance useful life longer. The heater is concealed in the appliance bottom. This leads to optimum usage of space which is further enhanced by the adjustable upper basket. Setting it to a higher position, it will allow washing oversized plates and tall stemware. Very simple and very efficient! Ergonomically designed handle made of polished aluminium complements the minimalist glass faade which merely hints at the complex technology installed behind it. The trendily designed decorative panel of the Gorenje Simplicity Line, with the appealing centrally positioned control dial the hallmark of the entire collection, can adorn any existing fully integrated dishwasher of any 60 cm model, thus endowing the appearance of the entire line of kitchen appliances with a sense of coherence.

Gorenje Simplicity dishwasher decorative panel

Ergonomically designed handle made of polished aluminium complements the minimalist glass faade which merely hints at the complex technology installed behind it. The trendily designed decorative panel of the Gorenje Simplicity Line, with the appealing centrally positioned control dial the hallmark of the entire collection, can adorn any existing fully integrated dishwasher of any 60 cm model, thus endowing the appearance of the entire line of kitchen appliances with a sense of coherence.

www.gorenje.com/simplicity/en

PRESS KIT

GORENJE SIMPLICITY LINE

GORENJE SIMPLICITY WASHING MACHINE Less fuss, more clean laundry

The pure and simple operating principle employed in Simplicity appliances is based on years of experience of the European users. The logical dial includes several icons representing the most commonly used preset programs: Cotton 60 C , Mix 40 C , and Delicate 30 C . These are the most often used programs in European households, representing as much as 80 percent of all washing requirements. The innovative and intelligible logical program layout on the large centrally positioned dial further facilitates the choice of the most suitable washing program. Leave the washing to a true expert. The Gorenje Simplicity washing machine boasts the AAA rating that witnesses the optimum power efficiency, washing, and spinning effect delivered by the advanced and steadfastly reliable UseLogic technology. Power consumption is 10% lower relative to the standard of the A class indicated on the energy label, while washing and speeding effects meet the criteria of the A class. This, however, is only the beginning: the same technology also allows simple and straightforward operation where the desired washing program is activated by a single twist of the logical dial, without superfluous selections and choices between temperatures, quantity of water, and spinning intensity. The washing machine will do that for you! If, however, you prefer to take control of the washing procedure, you can do so via a sleek LED display that indicates spinning rpms for the selected program, duration of the program, and the time remaining until the program completion. Washing machines of the Gorenje Simplicity Line enable several other ways to save time and energy: for example, the machine can be loaded whenever you see fit, but the start of the washing can be delayed by up to 42 hours, allowing you to wash during the lower power rate periods. If you wish to devise your own programs, the three function keys will allow you to reduce the spinning speed for easier ironing (the EasyIron feature), include additional rinsing e.g. for children's clothes (AntiAllergy), or shorten the duration of the washing cycle by selecting the EcoCare feature. Less spinning will allow easier ironing, additional rinsing will be a welcome option for the allergy-affected, and shorter cycles will suffice for less soiled laundry. And the large items? The 33-cm opening and the door that opens to an angle of 183 degrees will allow you to effortlessly load and empty the drum. Hence, loading large items such as blankets, pillows, and other bedclothes will no longer be a complicated endeavour.

www.gorenje.com/simplicity/en

PRESS KIT

GORENJE SIMPLICITY LINE

BRIEF PRESS RELEASE

GORENJE SIMPLICITY APPLIANCES MAKE EVERYTHING EASIER Less decision, more life
Responding to the modern trends in interior design and showing great appreciation and respect for the consumers' leisure time, Gorenje is introducing a thoroughly revamped line of household appliances for kitchen and bathroom. In addition to the technological perfection, these appliances also deliver simple and logical operation using a single control dial. The Gorenje Simplicity Line. The appliances are highly convincing with their economic and environment-friendly operation as their power efficiency ranks them in the highest A, A+, and A++ classes. The careful and deliberate selection of preset programs, resulting from years of experience by European users, will prove convenient both for beginners and experience users who know exactly which features and functions of each appliance they truly need and actually employ.

Appliances of the Simplicity Line stand out with a carefully deliberated set of preset programs devised with the experience of the European users in mind. Equally important, the appliances are controlled by a single logical dial that will relieve you of tedious decisions and choosing among numerous programs.

The Gorenje Simplicity Line is tailored to the modern user who feels that making repeated decisions between a plethora of programs and functions is simply superfluous and wishes instead for a simply way of controlling the home appliances. A single twist of the dial is enough to select the preset program, indicated with the corresponding symbol, and the intelligent UseLogic technology takes care of everything else. Hence, these appliances actually make life easier, save time, and relieve the users of tiresome browsing through the instruction manual every time they want to select an oven or a washing machine program. Simple and logical, without redundant additional choices that tend to confuse the users and imposing additional burden both on them and on their budgets. With the new line of appliances, you only pay for what you really use. Furthermore, the appliances also operate in a highly environment-friendly manner; accordingly, they are ranked in the highest energy classes A, A+, and A++. The combination of glass and metal materials appears pure and simple, yet elegant and sophisticated. The ergonomically designed dial, a hallmark of the collection, and a polished aluminium handle endow the entire collection with a sense of unity. The appliances are available in two colours, white and black. Light and Night.

www.gorenje.com/simplicity/en

PRESS KIT

GORENJE SIMPLICITY LINE

SHORT NEWS

GORENJE SIMPLICITY APPLIANCES They make everything easier

Responding to the modern trends in interior design and showing great appreciation and respect for the consumers' leisure time, Gorenje is introducing a thoroughly revamped line of household appliances for kitchen and bathroom. In addition to the technological perfection, these appliances also deliver simple and logical operation using a single control dial. The Gorenje Simplicity Line. The appliances are highly convincing with their economic and environment-friendly operation as their power efficiency ranks them in the highest A, A+, and A++ classes. The careful and deliberate selection of preset programs, resulting from years of experience by European users, will prove convenient both for beginners and experience users who know exactly which features and functions of each appliance they truly need and actually employ. Gorenje Simplicity appliances simplify your life and save your time.

www.gorenje.com/simplicity/en

PRESS KIT

GORENJE SIMPLICITY LINE

LIFESTYLE PRESS RELEASE 1

GORENJE SIMPLICITY LINE A single appealing dial for all of your choices

There seems to be a paradox in the conduct of modern consumers: we would like to keep it simple, yet we buy whatever has more and more features, functions, and combinations. Among two seemingly equivalent appliances, we will choose the one that appears to offer more features and functions which, in the end, we never use. We are convinced that more features means more advanced technology. Yet the truth may be just the opposite: a truly superior technology is the one that affords plain and simple use and operation. Sophisticated technological advancements are of key importance for reliable operation of an appliance that automatically sets the right temperature, spinning intensity the entire procedure. You no longer have to worry about that. Unless you really want to, that is. An appliance can be claimed to embody superior technology only when it does not require any detailed knowledge of its operation. All preset programs are available through symbols on a single logical control dial, which allows the user to do all that is necessary by a single twist. Everything else is taken care of by the advanced UseLogic technology that remains invisible, yet uncompromisingly effective. Simple and logical, without any redundant additional choices that tend to confuse and burden the user rather than prove to be of any real value. The fact that the complex technology is distilled in preset programs allows the user to truly make use of all advantages offered by the appliance without paying anything extra. What makes these appliances superior is the fact that you only pay for what you really need and use. Appliances of the Gorenje Simplicity Line deliver an array of thoughtfully selected programs based years of experience by users throughout Europe. They are perfectly suited both for beginners and the seasoned chefs who know exactly which functions and features they truly need and actually use. All appliances have a top energy efficiency rating of A, A+, or A++.

www.gorenje.com/simplicity/en

PRESS KIT

GORENJE SIMPLICITY LINE

LIFESTYLE PRESS RELEASE 2

GORENJE SIMPLICITY LINE A single twist of the dial is enough

Gorenje is introducing a new, thoroughly revamped line of household appliances for kitchen and bathroom. In addition to the technological perfection, these appliances also deliver simple and logical operation using a single control dial. Appliances of the Gorenje SIMPLICITY Line offer an array of carefully and deliberately selected preset programs that the European users, in years of experience, have found the most convenient. The line is intended for both the beginners and the advanced users who know exactly which functions and features of each appliance they truly need and actually employ. Hence, users of these appliances all of which are rated in the highest energy classes A, A+, and A++ - will only pay for what they truly use. The Gorenje Simplicity Line is tailored to the modern user who feels that making repeated decisions between a plethora of programs and functions is simply superfluous and wishes instead for a simply way of controlling the home appliances. A single twist of the dial is enough to select the preset program, indicated with the corresponding symbol, and the intelligent UseLogic technology takes care of everything else. Hence, these appliances actually make life easier, save time, and relieve the users of tiresome browsing through the instruction manual every time they want to select a program on their oven or washing machine. Simple and logical, without redundant additional choices that end up confusing the users and impose additional burden both on them and on their budgets. Efficient, economical, and simple operation of Gorenje's appliances of the Simplicity Line will simplify your lives and leave you with more leisure time for fun and pleasure.

www.gorenje.com/simplicity/en