What makes a brand?

The Beautiful Meme Build BVD Dave Sedgwick David Airey Heydays Interbrand Lance Wyman Mind Mytton Williams The Partners Precept Purpose

Brand Identity

How would you describe your approach to branding? - Do you initially approach each project in the same way or does it di er depending on the client? The goal is similar, but our approach depends on budgets and the size of the client. Our main goal in our search for the correct solution for our client is to get to know them properly. We map how they describe themselves, and look for clues and interesting information that can transform their brand into the next level. After listening, we challenge. We talk about opportunities and other ways to look at it. The answer is in the brief. What piece of work did you create over 5 years ago that you are as proud of now as you were at the time? - How important is the longevity of a brand? Berg & Berg for instance. Because its still relevant functional, and its evolving every month. The client feels its integrated in the company and they enjoy the solution. At what point do you believe it becomes necessary for a brand to rebrand? There are tons of factors which should trigger a rebrand. Mergers, law, bad reputation, change of focus, new owners, cultural, new markets etc. It should always be a rational decision based on strategic arguments.

What nostalgic brand from your childhood would you least like to see changed? I really dont have a strong opinion about this, as strange as that might sound. And I guess most brands have changed in one way or another along the way anyways. For good reasons most of the time. I think its more about the details. Like if Toblerone dropped the triangular packaging, if Apple's logo silhouette changed a lot, if IBM dropped the stripes or M&Ms stopped using color. I like the change, and I like to observe how changes can be done for the right reasons ?? as long as its core visual triggers are intact. What is your favourite identity design by another designer, studio or agency from the past 2 years? There's so much good identity work out there, so it's hard to pick one. But, I really like Moving Brands visual identity concepts for HP (even though its not o cial stu ). I like Microsofts and Windows 8 new identity and packaging. There's too much good stu .

The Beautiful Meme Build BVD Dave Sedgwick David Airey Heydays Interbrand Lance Wyman Mind Mytton Williams The Partners Precept Purpose

The Beautiful Meme Build BVD Dave Sedgwick David Airey Heydays Interbrand Lance Wyman Mind Mytton Williams The Partners Precept Purpose

The Beautiful Meme Build BVD Dave Sedgwick David Airey Heydays Interbrand Lance Wyman Mind Mytton Williams The Partners Precept Purpose

The Beautiful Meme Build BVD Dave Sedgwick David Airey Heydays Interbrand Lance Wyman Mind Mytton Williams The Partners Precept Purpose

Branding and identity design

The Beautiful Meme Build BVD Dave Sedgwick David Airey Heydays Interbrand Lance Wyman Mind Mytton Williams The Partners Precept Purpose

Brand Identity

THE BEAUTIFUL MEME BUILD BVD DAVE SEDGWICK DAVID AIREY HEYDAYS INTERBRAND LANCE WYMAN MIND MYTTON WILLIAMS THE PARTNERS PRECEPT PURPOSE

The Beautiful Meme Build BVD Dave Sedgwick David Airey Heydays Interbrand Lance Wyman Mind Mytton Williams The Partners Precept Purpose

with thanks to

The Beautiful Meme Build BVD Dave Sedgwick David Airey Heydays Interbrand Lance Wyman Mind Mytton Williams The Partners Precept Purpose

Branding & identity

The Beautiful Meme Build BVD Dave Sedgwick David Airey Heydays Interbrand Lance Wyman Mind Mytton Williams

The Partners Precept Purpose

BAND

Dissecting Brands