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Testing of Balaji Namkeen

Brand reputation in the
mind of consumer & in the
market
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NAJIB
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the document. Type the abstract of the document here. The abstract is typically a short summary of the
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Finding -1:
Do you eat Namkeen? (As per gender)
GENDER
Male
Female
Total
PERCENTAGE

Yes
114 (40.43%)
168 (59.57%)
282 (100%)
94

No
12 (66.67%)
6 (33.33%)
18 (100%)
6

Total
126
174
300

PERCENTAGE
42
58
100

ANALYSIS:
It has been observed from above graph that most of the people are eating
namkeen in which females (59.57%) are more than males (40.43%).

Finding-2:
Do you eat Namkeen? (As per income)
INCOME
(thousand)
Yes
No
Total

Percentage

Up to 5

5 to 15

66 (23.40%) 132(46.81%)
12(66.67%) 06(33.33%)
78
138
26
46

15 to 25

Above 25

54(19.15%)
00(%)
54
18

30(10.64%)
00(%)
30
10

Total

282(100%)
18(100%)
300

PERCENTAGE

94
06
100

ANALYSIS:
It has been observed from above graph thatthe people whose family income is 5000 to
15000 (46.81%) eating more namkeen.

Finding-3:
If yes, why do you eat Namkeen? (As per income)
INCOME
(thousand)
As snacks
To satisfy
hunger
Simply
munching
Any other
reason
Total

Percentage

Up to 5

5 to 15

15 to 25

Above 25

Total

PERCENTAGE

24(23.53%)
30(38.46%)

30(29.41%)
42(53.85%)

30(29.41%)
6(7.69%)

18(27.65%)
00(%)

102(100%)
78(100%)

36.17
27.66

12(13.33%)

48(53.33%)

18(20%)

12(13.33%)

90(100%)

31.91

0(%)

12(%)

0(%)

0(%)

12(100%)

4.26

66
23.40

132
46.81

54
19.15

30
10.64

282
100

ANALYSIS:
It has been observed from above graph that the people whose income is 5000 to
15000(29.41%) are eating namkeen as snacks as well as for simply munching and whose income
is 16000 to 25000 (53.33%) are eating namkeen for simply munching.

Finding-4:
If yes, why do you eat Namkeen? (As per Age)
Age
As snacks
To satisfy
hunger
Simply
munching
Any other
reason
Total

Percentage

3 to 15

16 to 25

26 to 35

36 onwards

6 (5.88%)
12(15.38%)

Total

PERCENTAGE

48(47.06%)
36(46.15%)

36(35.29%)
30(38.46%)

12(11.76%)
00(%)

102(100%)
78(100%)

36.17
27.66

6(6.67%)

66(73.33%)

00(%)

18(20%)

90(100%)

31.91

6(50%)

00(%)

00(%)

6(50%)

12(100%)

04.26

30
10.64

150
53.19

66
23.40

36
12.77

282
100

ANALYSIS:
It has been observed from above graph that the people who are belonging to the age
group of 26 to 35 (35.29%) are eating namkeen as snacks and 16 to 25(73.33%) for simply
munching.

Finding-5:
Why do you eat balaji Namkeen? (As per income)
INCOME
(thousand)

Up to 5

5 to 15

15 to 25

Above 25

Quality
Hygienic
Brand loyal
Price
Total

48(25.53%) 96(47.06%) 42(20.59%) 18(8.82%)

06(20%)
12(40%)
06(20%)
06(20%)
06(25%)
12(50%)
6 (25%)
00(%)
06(100%)
00(%)
00(%)
00(%)
66
120
54
24
25
45.45
20.45
9.09
Percentage

Total

204(100%)
30(100%)
24(100%)
06(100%)
264

PERCENTAGE

77.27
11.36
9.09
2.27
100

Why do you eat packaged Namkeen?

(As per income)
Up to 5
8.82
20.59

5 to 15
20

15 to 25

Above 25
0
25

50

100

20
47.06

(thousand)

40

25.53

20

25

Quality

Hygienic

Brand loyal

Price

ANALYSIS:
It has been observed from above graph that all the income groups are believed in quality
of namkeen (77.27%).

Finding-6:
Why do you eat balaji Namkeen? (As per age)
Age
Quality
Hygienic
Brand loyal
Price
Total

Percentage

3 to 15

16 to 25

18 (60%)
06(20%)
06(20%)
00(%)
30(100%)
11.36

26 to 35

108(78.26%) 42(63.64%)
18(13.04%) 12(18.18%)
06(4.35%) 12(18.18%)
06 (4.35%)
00(%)
138(100%)
66(100%)
52.27
25

36 onwards

Total

18(60%)
06(20%)
06(20%)
00(%)
30(100%)
11.36

186
42
30
06
264

PERCENTAGE

70.45
15.91
11.36
2.27
100

Why do you eat packaged Namkeen?

(As per age)
Quality

Hygienic

Brand loyal

Price

78.26
63.64

60

20 20
0
3 to 15

60

13.04
4.354.35

18.18

16 to 25

26 to 35

0 0

20 20
0
36 onwards

ANALYSIS:
It has been observed from above graph that all the age groups also consider the factor of
quality while purchasing packaged namkeen.

Figure:7
Which brand of namkeen do you prefer? (As per income)
INCOME
(thousand)

Up to 5

Samrat
Balaji
Real
Hariom
Total

5 to 15

12(18.18%) 18(15%)
48(72.72%) 90(75%)
00(%)
00(%)
06(9.09%)
12(10%)
66(100%) 120(100%)
25
45.45
Percentage

15 to 25

18(33.33%)
36(66.67%)
00(%)
00(%)
54(100%)
20.45

Above 25

06(25%)
18(75%)
00(%)
00(%)
24(100%)
9.09

Total

54
142
00
18
264

PERCENTAGE

20.45
72.73
6.82
100

Which brand of namkeen do you prefer?

(As per income)

80
60
40
20
0

Up to 5
5 to 15
15 to 25
Above 25

ANALYSIS:
It has been observed from above graph that all the income group (72.73%) mostly eat
balaji namkeen and (20.45%) people eat samrat namkeen.

Finding-8:
Which brand of namkeen do you prefer? (As per age)
Age

3 to 15

Samrat
Balaji
Real
Hariom
Total

00(%)
30(100%)
00(%)
00(%)
30(100%)
Percentage 11.36

16 to 25

30(21.74%)
102(73.91%)
00(%)
06(4.35%)
138(100%)
52.27

26 to 35

36 onwards

18(27.27%)
48(72.72%)
00(%)
00(%)
66(100%)
25

06(20%)
12(40%)
00(%)
12(40%)
30(100%)
11.36

Total

PERCENTAGE

54
192
00
18
264

20.45
72.73
00
6.82
100

Which brand of namkeen do you prefer?

(As per age)
Samrat

36 onwards
26 to 35
16 to 25
3 to 15 0

20

Balaji

Real

40

Hariom

27.27

72.72

21.74

73.91
100

40
0
4.35
0
0

ANALYSIS:
It has been observed from above graph that the people whose age is 36 onwards prefer
balaji (40%) as well as hariom (40%). Over all age we see that 72.73% prefere balaji nameen.

Finding-12:
Why do you prefer the balaji brand? (As per income)
INCOME
(thousand)

Up to 5

Taste
Price
Brand loyal
Other reason
Total

5 to 15

24(36.36%) 42(35%)
12(18.18%) 18(15%)
12(18.18%) 36(30%)
18(27.27%) 24(20%)
66(100%) 120(100%)
25
45.45
Percentage

15 to 25

30(55.56%)
00(%)
18(33.33%)
06(11.11%)
54(100%)
20.45

Above 25

Total

06(25%)
00(%)
12(50%)
06(25%)
24(100%)
9.09

102
30
78
54
264

PERCENTAGE

38.64
11.36
29.55
20.45
100

Why do you prefer the respective brand?

(As per income)

60
40
20
0

Up to 5
5 to 15
15 to 25
Above 25

ANALYSIS:
It has been observed from above graph that most of the people prefer the respective brand
because of its taste (38.64%).The people whose income is 5000 to 15000 prefer respective brand
because of taste (35%) as well as brand loyalty (30%) and reach people whose income is above
25000 prefer the respective brand because of brand loyalty.

Finding-14:
Balaji brand gives you...? (As per income)
INCOME
(thousand)
High
satisfaction
Satisfaction
Dissatisfaction
High
dissatisfaction
Total

Percentage

Up to 5

5 to 15

15 to 25

Above 25

Total

18(27.27%)

78(65%)

48(72.73%)
00(%)
00(%)
66(100%)
25

PERCENTAGE

30(55.56%)

00(%)

126

47.72

42(35%)
00(%)
00(%)

24(44.44%)
00(%)
00(%)

24(100%)
00(%)
00(%)

138
00
00

52.27
00
00

120(100%)
45.45

54(100%)
20.45

24(100%)
9.09

264
100

Your brand gives you...? (As per income)

Above 25

High dissatisfaction
Dissatisfaction

5 to 15

Up to 5

0
0
0
0
0
0
0
0

Satisfaction
High satisfaction

15 to 25

35
0
27.27

100

44.44

72.73
55.5665

(thousand)

ANALYSIS:
It has been observed from above graph that the all the income group of people get
satisfaction (52.27%) followed by high satisfaction (47.72%).

K. S SCHOOL OF BUSSINESS MANAGEMENT.

Questionnaire on balaji namkeen

Name:

______________________________________________

Area/Address: ______________________________________________
______________________________________________
Gender:

Age:

(
(

) Male
) Female

(
(
(
(

) 3 15 years
) 16 25 years
) 26 35 years
) 36 onwards

Family Income:
(
(
(
(
(

)
)
)
)
)

Up to 40000 p.a
40001 to 80000 p.a
80001 to 120000 p.a
120001 to 160000 p.a
Above 160001 p.a

1) Do you eat balaji Namkeen?

( ) Yes
( ) No
2)Which brands of Namkeen do you prefer?
(
(
(
(

)
)
)
)

Samrat
Balaji
Real
Hari Om

3)If yes, why do you eat balaji Namkeen?

( ) As snacks
( ) To satisfy hunger
( ) Simply munching
( ) any other reason, Then specify .
4)Which motivating factor lead to buy the balaji product ?
No Features
1
2
3
4
5
6

Very
important

Important

Neutral

Not
important

Not at all
important

Quality
Quantity
Price
Availability
Brand name
Hygiene

5) Which size of packet you buy ?

( ) 5 Rs.
( ) 10 Rs.
( ) 25 Rs.
( ) Others
6)How often do you buy balaji Namkeen?
Product

Daily

Once in
week

Twince in a
week

As per
desire

Wafer
Mungdal
Chevdo
Khata
mitha
chavanu
Sing
bhujiya
Chataka
7)Balaji namkeen
( )
( )
( )
( )

brand gives you...

High satisfaction
Satisfaction
Dissatisfaction
High dissatisfaction

8) Give any suggestion about balaji namkeen brand

..

Thank you

Findings & conclusion:

It has been seen that the balaji brand reputation is very strong
in the mind set of consumer & in the market.

THANK YOU.