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De la Salle University-Professional Schools

Graduate School of Business

COURSE SYLLABUS

Prof. Victor E. Alfonso

COURSE TITLE COURSE CODE/ NO OF UNITS DEGREE PROGRAM COURSE CATEGORY TERM OFFERED

REINVENTING BUSINESS WITH DIGITAL TECHNOLOGY MIS831M 3 units

DBA

X MBA

MSCF

OTHER S

Preparato ry 1ST term Only

Core
2nd Term Only

Integratin g 3rd Term Only

Elective

Every Term

CATALOG DESCRIPTION

PREREQUISITE(s) LEARNING OBJECTIVES

The course is designed to provide graduate students with an understanding of the strategic role of information systems in business and enterprise management and its integration in the strategic direction of the business based on a common vision. The strategic as well as supportive role that IS will provide is emphasized. The bias therefore will be on business issues. It will tackle the task of aligning the IS function with the business and discuss approaches or methodologies that may be taken to achieve this. Completion of all core courses At the end of the Course, the graduate students are expected to understand, appreciate and articulate the importance of: Aligning the information systems and technology strategies with business strategies Information systems and technology planning and implementation as an inherent component of business planning and development Keeping abreast of technology driven trends Addressing ethical and legal issues involved in information and technology management

De la Salle University-Professional Schools Graduate School of Business

COURSE SYLLABUS

COURSE CONTENT AND SCHEDULE

I. Session 1 MEET 1/15

A. B. C. D. E. Class Introductions Presentation on Course Content and Overview Discussion of Course Syllabus/ Expectations Assignment of groupings Discussion of Term Project to be submitted at end of Course F. Lecture A Look At Todays Environment

II. Session 2 MEET 1/22

A. Research Topic for Discussion Open Source B. Lecture, Innovation / Planning vs. Strategy C. Case Study: Strategic plan Company of Choice Submission of candidate company name for term paper / Presentation of company consent (if possible), Presentation /submission of company history

III. Session 3
A. Research Topic for Discussion Outsourcing B. Case Study: Strategic Plan of Company of Choice - Part 1 First draft of companys Vision, Mission, Objectives, Goals, Strategies and Measures

IV. Session 4 MEET 2/5

A. Research Topic for Discussion Sabarnes-Oxley Act B. Lecture Business Strategy as Starting Point /Current IT Assessment /Information Systems C. Case Study: Strategic Plan of Company of Choice - Part 2 Submission of draft of current industry assessment (external assessment) using SWOT analysis

V. Session 5
A. Research Topic for Discussion Blogs, Wikis SOA B. Case Study: Strategic Plan of Company of Choice Part 3 Submission of draft of internal assessment of company using SWOT analysis

VI.

Session 6 MEET 2/19

A. Research Topic for Discussion Mobile Computing/ Social Networking B. Lecture The New Economy / IT Opportunities C. Case Study: Dell Computers Profiting from Mass Customization

De la Salle University-Professional Schools Graduate School of Business

COURSE SYLLABUS

V. VI.

Session 7
MID TERM EXAMS

Session 8
A. Research Topic for Discussion Web 2.0 B. Case Study: Strategic Plan of Company of Choice Part 4 Submission of identified company IT Opportunities and ITrelated projects and your recommended priority IT project to implement

VII.

Session 9 MEET 3/12

A. Research Topic for Discussion :Business Analytics B. Lecture The New Technologies / Client Server Architecture C. Case Study : Cemex Incorporating IT Into a Cement Companys Strategy

VIII.

Session 10 MEET 3/19

A. Research Topic for Discussion Cloud Computing B. Lecture Planning Development and Implementation Cycle / TCO C. Case Study: A Critical look at the Philippine GISP

IX.

Session 11
A. Research Topic for Discussion Nanotechnology A. Case Study: Submission of Information Systems Implementation Plan Outline

X.

Session 12 MEET 4/2

A. Research Topic for Discussion Business Continuity vs. Disaster Recovery Plan B. Lecture Information Systems Plan/Challenges / Emerging Technologies C. Case study: Cisco Systems: A Model Of Success in Todays Business Environment

XI.

Session 13 MEET 4/16 or set date

A. SUBMISSION OF GROUP TERM PAPERS B. Group Presentations/ discussion of submitted Term Papers

XII.

Session 14

De la Salle University-Professional Schools Graduate School of Business

COURSE SYLLABUS

A. Continuation of Group Presentations/ discussion of submitted Term Papers

LEARNING APPROACHES

Lectures Case Analysis Group Presentations Discussions Written Case/ Analysis Reports Case and Paper Presentations Mid-term examination Final Term Paper Submission and Presentation Presentation/Participation 20% Written Assignments 30 Mid-Term Examination 20 Term Paper 30 TOTAL 100% Reynolds, George W., Information Technology Management, 1st Philippine Reprint 2010, Cengage Learning Asia Pte. Ltd. Alter, Steven, Information Systems A Management Perspective, Third Ed., (International Ed.) 2001, Pearson Education Pte. Ltd. Stair, Ralph M. and Reynolds, George W., Principles of Information Systems, Course Technology, a division of Thomson Learning Laudon, Kenneth C., Laudon, Jane P., Management Information Systems Managing the Digital Firm, 8th Ed. 2004, Prentiss Hall Turban, Efraim, Rainer, Jr., R. Kelly and Potter, Richard E. , Introduction to Information Technology, 2001, John Wiley & Sons, Inc. Frenzel, Carroll W., Frenzel, John C., Management of Information Technology, 4th Ed., 2004, Thomson Course Technology. McLeod, Jr., Raymond. Management Information Systems, 8th Ed., 2002, Pearson Education Asia Pte. Ltd. McNurlin, Barbara C., Sprague Jr., Ralph H., Information Systems Management In Practice, 5th Ed., 2002, Prentiss Hall Luftman, Jerry N., Managing the Information Technology

COURSE REQUIREMENTS

BASIS IN EVALUATING STUDENT PERFORMANCE

TEXTBOOK (s) BOOK REFERENCES

De la Salle University-Professional Schools Graduate School of Business

COURSE SYLLABUS

Resource, 1st Ed., 2004, Pearson Education Inc.