REVENUEECOSYSTEM REDEFININGTHE

Accelerate Revenue & Valuation Using New Controls & Strategies 32Millionto$500 Millionin9YearsOver 30Countries

Doyouknowhowyouarrivedatyourrevenueandprofitability?Whatgotyouthere?

Issystemandprocessadoptionwhereitneedstobe?Ifnot,whynot?

70%DotComMarket PenetrationinYear One$14MillionEarly StageFunding

IsyourManagementstrategyfocusedonthethingsyoucancontrol? Isthesalescycletoolong?Coulditbeshortened? Canthenumberofmonthlyclosingsincreasewithnoadditionalheadcount? IstheSalesTeamproductive,orjustactive? Arespecificsalesactionsdefinedandthenproperlymeasured? CanyouquantifyboththeQuantityANDQualityofactivityleadingtorevenueoutcome? Isforecastingconsistentlyaccurateisitbaseduponhistoryresultingfromalessthan optimalprocess?

Fact Revenuecannotbecontrolled,buttheactionsthatcreateitcan. Fact Themajorityofsalessystemimplementationsmeetwithonlymoderatesuccessor

failure.Theactualpercentageofflawedorfailedsystemdeploymentsisstaggering. Mistakesmadeintheearlieststagesofdesignanddeploymentresultinsignificantcostsin termsoftime,moneyandopportunity. Theresultofanyimplementationreliesonavarietyoffactorsquality,design, managementsupport,andmostimportantly,theexperienceoftheindividualsresponsible fortheimplementation.Zer0frixionbringsitalltogether.Mostbusinessmodelsrelyon continuousacquisitionofnewclientsandretentionoftheexistingclients.Whetheritis oneortheother,orboth,Zer0frixionwillhavesignificantimpactonyourtopandbottom lines.Whytakeyearsusingtrialanderrortolaunchastrategythatcanbedeliveredin weeks?Mistakesatthisstagearecostly,wastingyoursandyourcompanystwomost valuableresourcestime&money.Solutionavoidthemistakeswheneverpossible.

$3Millionto$56Million in4Yearswitha46% EBITDA32 CountriesSoldFor$260 MillioninYear5

$900,000to$9Millionin 15Months18 Countries$16Million ARoundFunding

Eliminate Uncertainty Associated With Sales Results Zer0frixionisacompleteRevenueOptimizationStrategy.Itisaunique,proprietary,and

measurableapproachthatwilldelivertheanswerstotheseandotherimportantquestions,

StrategicallySelected Groupof380Leading Companiesin19 Industriesand14 CountriesLaunchB2B Technology/Information ServiceinFirst3 Months$3Million1st YearRevenue

sheddingnewlightonyourbusiness.Yoursalesbecomepredictableresultsthatyoucancount
onwithcertaintymonthaftermonth.

Zer0frixionbringstogether SalesSystemStrategy,Technology,Design,&Implementation ProductStrategy Staff&ExecutiveSkillDevelopment BusinessManagementStrategicDevelopment

Thedeliverablecombines ActivityandPipelineManagement SalesTechnology Acustomized,clearlydefinedprocess PredictiveAnalyticsandCorporateSnapshots Comprehensivetraining

2011Zer0frixion,LLC.Allrightsreserved.

ItstartswiththefollowingpremiseAbudgetbased solelyonsalesisreactive.Thevariancebetween budget andactualperformancepositiveor negativeisafterthefact.Accuratesalesforecasting relies onknowingwhatgetsyouthere.Allthe movingpartscontributingtorevenueneedtobe defined,quantifiedandbudgeted.Historical clearly informationneedstobecollectedwithasystemin tocollectit.Whilemanycompanieswilldeploya place systemmostquicklyabandonit.

The Difference

Why Now?
Thepastseveralyearshaveclearlyshownusthattheold rulesnolongerapply.Thegoodnewsisthatpowerfulnew methodsarenowavailable.

Untilarelativelyshorttimeago,thetechnologytodriveand trackanactivitybasedbudgetandrevenuemanagement systemwasnotavailable.Whenthetechnologybecame available,itexistedinaHardware/Softwareenvironmentthat wasexpensivetoownandmanpowerintensivetosupport. Thismadeitprohibitiveandsimplytoodifficulttodeployand maintainforthemajorityofcompanies.

Manytimes,thewrongquestionsarebeingasked.The FOCUSneedstobechangedtowhatyoucancontrol. Revenuecannotbecontrolled.Subjectivityisthe downfallofquantificationandaccountability.A correctly designedstrategyisnotsubjectto interpretation. Decisionsmadeattheearlieststagesofdesignand implementation havethebiggestandmostfarreaching consequencesweeks,months,evenyearsafterthe Theearlymistakesmadearentusuallyrecognized fact. untilmuchlater,resultingintremendouslossoftime, opportunity, anddesiredresults.

ThemarriageofCloudComputingandSalesTechnology Systems(IshyawayfromtheCRMacronym)hascreatedan opportunityforcompaniestoproject,manage,andanalyze theirbusinessthroughanentirelynewfilter,withnew currencies,andaskingnewquestionswithvaluableanswers.

Themajorityofcompaniesusing21stcenturytechnology platformsarestillapplyinga20thcenturystrategyresulting insignificantopportunitycost.

Exploringwhatthismeanscouldliterallytransformyour business.

New Tool > New Questions > New Answers

New Insights

The Why & The How

feelsorsoundsfamiliar,youarenotalone.Thevastmajorityofcompaniestodayarestrugglingwiththesequestionsand Ifthis challenges.Thequestionremains,whattodoaboutit.Nothingisnotanoption.Zer0frixionhelpscompaniesachieveaperfect balancemaximizing everypartofyourcompanysDNAandrealizingthefullpotentialofyourbusiness.Imagineeliminatingthe uncertaintyassociatedwithrevenueandprofitability.Whateffectwouldthathaveonyou,yourstaff,andyourbusiness?

Thesystem,process,methods,analyticsandculturethathaveprovensosuccessfulatothercompaniescanbedeliveredasa customizedsolution.Oncedeployedyouwillhaveaseamlessandconstantflowofaccurate,realtimeinformationatruesnapshot ofeveryaspectofyourbusiness.Yourcompanysrevenuesandprofitswillbecomethepredictablebyproductoffocusingonand managingthecontrollablevariablesofyourbusiness.Younowhavetotalcontrol.Andthebestnews?Itseasytodo.Contactme more. tolearn

2011Zer0frixion,LLC.Allrightsreserved.

RevenueEcosystemSchematic

Corporate revenues are created and driven by the interrelationships that exist between all of the material and intellectual variables that contribute to and impact revenue. Accurate ROI determination for many of these variables has proven to be elusive. Zer0frixions program is not exclusively about sales technologies, business strategies, headcount productivity, direct and indirect spend, or any of the variables shown in the diagram above. It IS about maximizing the interrelationships between all of these things. The beginning to end process will deliver a culture, utilizing a sales technology platform to provide the data and associated analytics to allow for timeeffective and accurateassessmentsofyourinvestments,strategies,andactivities.Thisisaboutenablingyoutoaskwhatusedtobe difficultquestionsand,moreimportantly,arriveataccurateandtimelyanswersmoreeasilythanever. Isyourcompany B2B Largetargetmarket(s) Highactivityvolumesalesprocess

Many companies fitting this profile find themselves in the position of not capturing a large piece of the opportunity pieavailabletothem.Zer0frixionsstrategyhashelpedmanyofthemchangethat.

Laurence M. Nipon | CEO | (917) 613-5224 | larry@zer0frixion.com | LinkedIn

2011Zer0frixion,LLC.Allrightsreserved.