DECIDED VOTER - LEANERS INCLUDED

Total

Male

Gender
Female

18-34

AGE
35-54

55+

<HS

48
62
20
32%
*
24
39%
*
12
20%
*
4
7%
*
1
2%
*

219
278
106
38%
HI
84
30%

407
322
94
29%

141
147
31
21%

281
271
67
25%

157
153
38
25%

91
28%

74
27%

92
29%

63
43%
GH
40
27%

103
38%
LM
71
26%

62
41%
LM
39
25%

10
4%

27
9%
G
17
5%
G

6
4%

20
7%

8
5%

8
5%
G

10
4%

7
4%

815
808
251
31%

443
402
125
31%

372
407
127
31%

180
193
42
22%

325
297
88
29%

The Liberal Party

262
32%

124
31%

138
34%

71
37%

95
32%

310
318
121
38%
CD
95
30%

The New Democratic Party (NDP)

217
27%

106
26%

111
27%

78
24%

48
6%

27
7%

21
5%

64
33%
E
5
3%

75
25%

The Bloc Qubcois (BQ)

14
4%

Or some other party

30
4%

20
5%

10
3%

10
5%

29
10%
CE
10
3%

- Column Proportions:
Columns Tested (5%): A/B,C/D/E,F/G/H/I,J/K/L/M,N/O/P/Q,R/S/T/U,V/W/X
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A/B,C/D/E,F/G/H/I,J/K/L/M,N/O/P/Q,R/S/T/U,V/W/X
Minimum Base: 30 (**), Small Base: 100 (*)

10
3%

4
1%

Univ Grad

DEM B
Use social
Use social
Use social
mediamedia-About media-Never
K
L
M

Use social
mediaJ

Base: Decided Voters - Leaners Included

Weighted
The Conservative Party

Table of Contents

EDUCATION
HS
Post Sec

Use the
internetN

Use the
internetO

Use the
internetP

23
25
6
24%
**
12
47%
**
4
15%
**
3
12%
**
1
3%
**

6
8
1
12%
**
3
34%
**
4
55%
**
**
**

154
157
57
37%
JK
41
26%

223
228
89
39%
JK
56
24%

783
773
244
32%

40
26%

67
30%

208
27%

11
7%

9
4%

45
6%

7
4%

7
3%

29
4%

246
32%

DEM A
Use the
Visit social
internetnetworking
Q
R
3
3
**
2
69%
**
1
31%
**
**
**

Visit social
networking
S

Visit social
networking
T

Visit social
networking
U

Active

DEM C
Passive

471
466
123
26%

114
111
32
29%

217
221
66
30%

44
40%
U
23
21%

159
161
73
46%
RS
33
21%

313
292
75
26%

160
34%
U
129
28%

100
34%

47
29%

79
27%

81
37%
X
57
26%

285
296
110
37%
V
81
27%

35
7%
U
19
4%

6
5%

71
70
23
33%
*
24
34%
U*
18
26%
*
3
4%
*
2
4%
*

4
3%

22
7%

10
5%

16
5%

4
2%

16
6%

6
3%

7
2%

5
4%

Inactive

82
28%

5. Which leader of the major federal parties would make the best Prime Minister of Canada?
Total

Male

AGE
35-54

55+

<HS

EDUCATION
HS
Post Sec

497
542
245
45%
A
194
36%

270
294
144
49%
E
91
31%

422
390
180
46%
E
128
33%

361
370
110
30%

300
377
155
41%

518
413
168
41%

156
162
67
41%

345
334
150
45%

190
187
84
45%

194
200
76
38%

324
332
124
37%

1002
996
410
41%

53
33%

103
31%

56
30%

81
21%

109
26%
G

43
26%

81
24%

47
25%

84
42%
JK
39
20%

134
41%
JK
73
22%

363
36%

59
20%

153
41%
H
69
18%

136
33%

104
19%

79
101
46
45%
*
36
35%
*
20
19%
*

556
511
190
37%

Stephen Harper

378
36%

184
36%

241
137
23%
27%
B
- Column Proportions:
Columns Tested (5%): A/B,C/D/E,F/G/H/I,J/K/L/M,N/O/P/Q,R/S/T/U,V/W/X
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A/B,C/D/E,F/G/H/I,J/K/L/M,N/O/P/Q,R/S/T/U,V/W/X
Minimum Base: 30 (**), Small Base: 100 (*)

159
43%
CD
101
27%
CD

Univ Grad

DEM B
Use social
Use social
Use social
mediamedia-About media-Never
K
L
M

A
1053
1053
435
41%

Table of Contents

18-34

Use social
mediaJ

Base: All Respondents

Weighted
Justin Trudeau

Thomas Mulcair

Gender
Female

Use the
internetN

Use the
internetO

Use the
internetP

38
41
19
46%
*
11
27%
*
11
27%
*

9
12
5
44%
**
2
20%
**
4
37%
**

223
22%

DEM A
Use the
Visit social
internetnetworking
Q
R
4
4
1
21%
**
1
32%
**
2
46%
**

Visit social
networking
S

Visit social
networking
T

Visit social
networking
U

Active

DEM C
Passive

615
613
280
46%
U
199
32%

137
136
55
41%

214
216
68
32%

369
346
162
47%
X
99
29%

275
284
129
45%
X
98
35%

409
423
144
34%

134
22%

32
24%

87
89
31
35%
*
34
39%
*
24
27%
*

85
25%

57
20%

49
36%

96
45%
R
51
24%

Inactive

181
43%
VW
98
23%

6_1. [Someone you can trust]

And assuming Justin Trudeau wins the Liberal Leadership race, please indicate which major party leader is best described by the following traits:
Total

Male

Gender
Female

18-34

AGE
35-54

55+

<HS

EDUCATION
HS
Post Sec

Univ Grad

Use social
mediaJ

DEM B
Use social
Use social
Use social
mediamedia-About media-Never
K
L
M

Use the
internetN

Use the
internetO

Use the
internetP

DEM A
Use the
Visit social
internetnetworking
Q
R

Visit social
networking
S

Visit social
networking
T

Visit social
networking
U

Active

DEM C
Passive

Inactive

Base: All Respondents

Weighted
Someone you can trust
Stephen Harper

1053
1053

556
511

497
542

270
294

422
390

361
370

79
101

300
377

518
413

156
162

345
334

190
187

194
200

324
332

1002
996

38
41

9
12

4
4

615
613

137
136

87
89

214
216

369
346

275
284

409
423

347
33%

166
32%

181
33%

82
28%

117
30%

92
28%

49
26%

43
27%

85
25%

49
26%

148
24%

32
24%

163
39%
V
106
25%

247
46%
A

152
52%
E

175
45%
E

78
48%

157
47%
LM

89
47%
L

74
37%

127
38%

423
42%

281
46%
TU

59
43%

30
34%
*
29
33%
*
30
33%
*

101
35%
V
61
21%

446
42%

1
32%
**
2
46%
**
1
21%
**

89
41%
R
50
23%

Justin Trudeau

119
29%
G
172
42%

2
18%
**
4
37%
**
5
45%
**

83
24%

98
25%

12
29%
*
12
29%
*
17
42%
*

45
33%

60
20%

126
38%
JK
79
24%

183
30%

113
21%

80
40%
JK
47
23%

332
33%

146
29%
B
199
39%

152
40%
HI
74
20%

41
26%

260
25%

32
32%
*
23
23%
*
46
45%
*

121
29%

Thomas Mulcair

148
40%
CD
102
28%
C
120
32%

77
36%

170
49%
X

123
43%

154
36%

- Column Proportions:
Columns Tested (5%): A/B,C/D/E,F/G/H/I,J/K/L/M,N/O/P/Q,R/S/T/U,V/W/X
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A/B,C/D/E,F/G/H/I,J/K/L/M,N/O/P/Q,R/S/T/U,V/W/X
Minimum Base: 30 (**), Small Base: 100 (*)
Table of Contents

151
40%

242
24%

93
27%

6_2. [Someone who will get things done]

And assuming Justin Trudeau wins the Liberal Leadership race, please indicate which major party leader is best described by the following traits:
Total

Male

Gender
Female

18-34

AGE
35-54

55+

<HS

EDUCATION
HS
Post Sec

Univ Grad

Use social
mediaJ

DEM B
Use social
Use social
Use social
mediamedia-About media-Never
K
L
M

Use the
internetN

Use the
internetO

Use the
internetP

DEM A
Use the
Visit social
internetnetworking
Q
R

Visit social
networking
S

Visit social
networking
T

Visit social
networking
U

Active

DEM C
Passive

Inactive

Base: All Respondents

Weighted
Someone who will get things done
Stephen Harper

1053
1053

556
511

497
542

270
294

422
390

361
370

79
101

300
377

518
413

156
162

345
334

190
187

194
200

324
332

1002
996

38
41

9
12

4
4

615
613

137
136

87
89

214
216

369
346

275
284

409
423

369
35%

176
34%

193
36%

86
29%

131
34%

137
33%

54
34%

101
30%

58
31%

71
19%

41
25%

85
25%

43
23%

146
24%

29
21%

84
24%

60
21%

169
40%
V
101
24%

439
42%

252
47%
A

141
48%
E

178
46%
E

67
41%

149
45%

86
46%

77
39%

128
38%

408
41%

272
44%
T

59
44%

36
40%
*
24
27%
*
29
32%
*

91
42%
R
46
21%

Justin Trudeau

108
26%
G
168
41%

**
2
54%
**
2
46%
**

98
35%

81
21%

2
20%
**
3
24%
**
7
56%
**

102
29%

66
23%

9
22%
*
10
24%
*
22
54%
*

48
35%

97
18%

127
38%
J
77
23%

195
32%

148
29%
B
187
37%

83
41%
JK
40
20%

357
36%

245
23%

34
33%
*
26
26%
*
41
41%
*

144
38%

Thomas Mulcair

152
41%
CD
98
27%

79
37%

160
46%
X

125
44%

154
36%

- Column Proportions:
Columns Tested (5%): A/B,C/D/E,F/G/H/I,J/K/L/M,N/O/P/Q,R/S/T/U,V/W/X
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A/B,C/D/E,F/G/H/I,J/K/L/M,N/O/P/Q,R/S/T/U,V/W/X
Minimum Base: 30 (**), Small Base: 100 (*)
Table of Contents

120
32%

163
43%

230
23%

6_3. [Someone who has what it takes to lead Canada]

And assuming Justin Trudeau wins the Liberal Leadership race, please indicate which major party leader is best described by the following traits:
Total

Male

Gender
Female

18-34

AGE
35-54

55+

<HS

EDUCATION
HS
Post Sec

Univ Grad

Use social
mediaJ

DEM B
Use social
Use social
Use social
mediamedia-About media-Never
K
L
M

Use the
internetN

Use the
internetO

Use the
internetP

DEM A
Use the
Visit social
internetnetworking
Q
R

Visit social
networking
S

Visit social
networking
T

Visit social
networking
U

Active

DEM C
Passive

Inactive

Base: All Respondents

Weighted
Someone who has what it takes to lead Canada

1053
1053

556
511

497
542

270
294

422
390

361
370

79
101

300
377

518
413

156
162

345
334

190
187

194
200

324
332

1002
996

38
41

9
12

4
4

615
613

137
136

87
89

214
216

369
346

275
284

409
423

Stephen Harper

394
37%

189
37%

205
38%

96
33%

137
35%

150
36%

52
32%

109
33%

60
32%

54
18%

82
21%

74
20%

100
24%

40
24%

80
24%

41
22%

137
22%

28
21%

81
23%

55
20%

171
44%
E

145
39%

163
40%

70
43%

146
44%
M

86
46%
M

75
37%

115
35%

392
39%

269
44%
TU

60
44%
TU

38
43%
*
24
27%
*
27
30%
*

183
43%
V
101
24%

143
49%
E

**
3
79%
**
1
21%
**

107
38%

235
43%
A

2
20%
**
3
24%
**
7
56%
**

102
47%
RS
48
22%

422
40%

9
22%
*
10
25%
*
22
53%
*

105
30%

102
19%

383
38%
O
221
22%

47
35%

136
27%
B
186
36%

139
42%
JK
78
23%

207
34%

237
23%

87
43%
JK
38
19%

Justin Trudeau

35
35%
*
23
23%
*
43
42%
*

157
42%

Thomas Mulcair

161
44%
CD
101
27%
CD
107
29%

66
31%

160
46%
X

121
43%
X

- Column Proportions:
Columns Tested (5%): A/B,C/D/E,F/G/H/I,J/K/L/M,N/O/P/Q,R/S/T/U,V/W/X
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A/B,C/D/E,F/G/H/I,J/K/L/M,N/O/P/Q,R/S/T/U,V/W/X
Minimum Base: 30 (**), Small Base: 100 (*)
Table of Contents

140
33%

6_4. [Someone who has a hidden agenda]

And assuming Justin Trudeau wins the Liberal Leadership race, please indicate which major party leader is best described by the following traits:
Total

Male

Gender
Female

18-34

AGE
35-54

55+

<HS

EDUCATION
HS
Post Sec

Univ Grad

Use social
mediaJ

DEM B
Use social
Use social
Use social
mediamedia-About media-Never
K
L
M

Use the
internetN

Use the
internetO

Use the
internetP

DEM A
Use the
Visit social
internetnetworking
Q
R

Visit social
networking
S

Visit social
networking
T

Visit social
networking
U

Active

DEM C
Passive

Inactive

Base: All Respondents

Weighted
Someone who has a hidden agenda
Stephen Harper

1053
1053

556
511

497
542

270
294

422
390

361
370

79
101

300
377

518
413

156
162

345
334

190
187

194
200

324
332

1002
996

38
41

9
12

4
4

615
613

137
136

87
89

214
216

369
346

275
284

409
423

521
50%

244
48%

277
51%

148
51%

167
45%

499
50%
258
26%

317
52%
U
143
23%

84
24%

260
25%

140
26%

83
28%
E

95
23%

28
17%

91
27%

43
23%

153
25%

31
23%

68
31%
R
56
26%

161
57%
X
59
21%

Justin Trudeau

47
53%
*
20
23%
*
22
24%
*

188
44%

102
31%
JK
81
25%

2
57%
**
1
21%
**
1
21%
**

172
50%

60
30%
J
45
23%

3
23%
**
5
41%
**
4
36%
**

92
43%

70
21%

18
43%
*
7
18%
*
16
39%
N*

65
48%

62
21%

105
56%
M
40
21%

148
45%

125
23%

96
59%
G
39
24%

95
48%

147
29%
B
120
24%

222
54%
G
95
23%

173
52%

271
26%

46
46%
*
19
19%
*
36
35%
HI*

157
42%

Thomas Mulcair

206
53%
E
85
22%

90
26%

64
22%

- Column Proportions:
Columns Tested (5%): A/B,C/D/E,F/G/H/I,J/K/L/M,N/O/P/Q,R/S/T/U,V/W/X
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A/B,C/D/E,F/G/H/I,J/K/L/M,N/O/P/Q,R/S/T/U,V/W/X
Minimum Base: 30 (**), Small Base: 100 (*)
Table of Contents

99
26%

125
34%
CD
77
21%

119
31%
FH
101
27%
I

239
24%

40
30%

129
30%
W
107
25%

6_5. [Someone who is best to manage during tough economic times]

And assuming Justin Trudeau wins the Liberal Leadership race, please indicate which major party leader is best described by the following traits:
Total

Male

Gender
Female

18-34

AGE
35-54

55+

<HS

EDUCATION
HS
Post Sec

Univ Grad

Use social
mediaJ

DEM B
Use social
Use social
Use social
mediamedia-About media-Never
K
L
M

Use the
internetN

Use the
internetO

Use the
internetP

DEM A
Use the
Visit social
internetnetworking
Q
R

Visit social
networking
S

Visit social
networking
T

Visit social
networking
U

Active

DEM C
Passive

Inactive

Base: All Respondents

Weighted
Someone who is best to manage during tough
economic times
Stephen Harper

1053
1053

556
511

497
542

270
294

422
390

361
370

79
101

300
377

518
413

156
162

345
334

190
187

194
200

324
332

1002
996

38
41

9
12

4
4

615
613

137
136

87
89

214
216

369
346

275
284

409
423

452
43%

229
45%

223
41%

119
41%

160
41%

173
47%

173
46%

167
40%

77
48%

135
40%

66
35%

62
21%

81
21%

80
21%

109
26%

37
23%

80
24%

47
25%

148
24%

33
24%

82
24%

67
24%

112
38%
E

149
38%
E

104
28%
CD
93
25%

197
46%
V
98
23%

211
39%
A

124
33%

137
33%

48
30%

119
36%

75
40%
L

56
28%

104
31%

332
33%

222
36%

43
32%

45
50%
*
21
24%
*
23
26%
*

127
45%

108
20%

**
2
54%
**
2
46%
**

128
37%

354
34%

3
30%
**
4
35%
**
4
36%
**

106
49%
R
45
21%

Justin Trudeau

16
38%
*
10
25%
*
15
37%
*

59
44%

140
27%
B
142
28%

154
46%
K
74
22%

242
40%

247
23%

97
49%
K
47
23%

433
43%

Thomas Mulcair

35
35%
*
21
21%
*
45
44%
I*

65
30%

135
39%
X

90
32%

128
30%

- Column Proportions:
Columns Tested (5%): A/B,C/D/E,F/G/H/I,J/K/L/M,N/O/P/Q,R/S/T/U,V/W/X
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A/B,C/D/E,F/G/H/I,J/K/L/M,N/O/P/Q,R/S/T/U,V/W/X
Minimum Base: 30 (**), Small Base: 100 (*)
Table of Contents

231
23%

6_6. [Someone who wants to be Prime Minister for the right reasons]
And assuming Justin Trudeau wins the Liberal Leadership race, please indicate which major party leader is best described by the following traits:
Total

Male

Gender
Female

18-34

AGE
35-54

55+

<HS

EDUCATION
HS
Post Sec

Univ Grad

Use social
mediaJ

DEM B
Use social
Use social
Use social
mediamedia-About media-Never
K
L
M

Use the
internetN

Use the
internetO

Use the
internetP

DEM A
Use the
Visit social
internetnetworking
Q
R

Visit social
networking
S

Visit social
networking
T

Visit social
networking
U

Active

DEM C
Passive

Inactive

Base: All Respondents

Weighted
Someone who wants to be Prime Minister for
the right reasons
Stephen Harper

1053
1053

556
511

497
542

270
294

422
390

361
370

79
101

300
377

518
413

156
162

345
334

190
187

194
200

324
332

1002
996

38
41

9
12

4
4

615
613

137
136

87
89

214
216

369
346

275
284

409
423

334
32%

160
31%

174
32%

83
28%

109
28%

124
30%

44
27%

92
28%

48
26%

89
32%

70
24%

94
24%

85
23%

117
28%

43
26%

85
25%

49
26%

154
25%

34
25%

94
27%

64
23%

155
37%
V
108
25%

141
48%
E

187
48%
E

159
42%

171
42%

75
46%

156
47%
M

90
48%
M

77
39%

128
39%

422
42%

277
45%
U

62
46%

28
32%
*
23
26%
*
37
42%
*

84
39%
R
56
26%

259
48%
A

**
2
46%
**
2
54%
**

89
26%

110
20%

2
21%
**
3
23%
**
6
56%
**

40
29%

452
43%

10
23%
*
10
25%
*
21
52%
*

182
30%

157
31%
B
194
38%

117
35%
JK
86
26%

322
32%

267
25%

76
38%
JK
47
23%

Justin Trudeau

33
32%
*
21
21%
*
47
47%
*

133
35%

Thomas Mulcair

142
38%
CD
102
28%

76
35%

162
47%
X

130
46%
X

- Column Proportions:
Columns Tested (5%): A/B,C/D/E,F/G/H/I,J/K/L/M,N/O/P/Q,R/S/T/U,V/W/X
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A/B,C/D/E,F/G/H/I,J/K/L/M,N/O/P/Q,R/S/T/U,V/W/X
Minimum Base: 30 (**), Small Base: 100 (*)
Table of Contents

125
34%

252
25%

160
38%

6_7. [Someone who has a vision of Canada that you can support]
And assuming Justin Trudeau wins the Liberal Leadership race, please indicate which major party leader is best described by the following traits:
Total

Male

Gender
Female

18-34

AGE
35-54

55+

<HS

EDUCATION
HS
Post Sec

Univ Grad

Use social
mediaJ

DEM B
Use social
Use social
Use social
mediamedia-About media-Never
K
L
M

Use the
internetN

Use the
internetO

Use the
internetP

DEM A
Use the
Visit social
internetnetworking
Q
R

Visit social
networking
S

Visit social
networking
T

Visit social
networking
U

Active

DEM C
Passive

Inactive

Base: All Respondents

Weighted
Someone who has a vision of Canada that you
can support
Stephen Harper

1053
1053

556
511

497
542

270
294

422
390

361
370

79
101

300
377

518
413

156
162

345
334

190
187

194
200

324
332

1002
996

38
41

9
12

4
4

615
613

137
136

87
89

214
216

369
346

275
284

409
423

352
33%

171
34%

180
33%

79
27%

121
31%

43
27%

97
29%

47
25%

63
21%

86
22%

104
25%

42
26%

79
24%

47
25%

142
23%

36
27%

86
25%

165
39%
V
101
24%

183
47%
E

149
40%

183
44%

77
48%

157
47%
M

93
50%
M

78
39%

127
38%

431
43%

289
47%
U

56
42%

33
37%
*
21
24%
*
35
39%
*

96
34%
V
58
21%

151
52%
E

1
32%
**
1
21%
**
2
46%
**

90
26%

256
47%
A

2
20%
**
5
47%
**
4
33%
**

95
44%
RS
45
21%

456
43%

12
30%
*
9
22%
*
20
48%
*

43
32%

106
20%

131
40%
JK
73
22%

181
30%

139
27%
B
200
39%

76
38%
JK
46
23%

336
34%

245
23%

150
40%
HI
78
21%

Justin Trudeau

33
33%
*
21
21%
*
47
46%
*

126
31%

Thomas Mulcair

152
41%
CD
96
26%

75
35%

170
49%
X

129
45%
X

157
37%

- Column Proportions:
Columns Tested (5%): A/B,C/D/E,F/G/H/I,J/K/L/M,N/O/P/Q,R/S/T/U,V/W/X
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A/B,C/D/E,F/G/H/I,J/K/L/M,N/O/P/Q,R/S/T/U,V/W/X
Minimum Base: 30 (**), Small Base: 100 (*)
Table of Contents

121
33%

230
23%

6_8. [Someone who will provide an open, responsible, and ethical government]
And assuming Justin Trudeau wins the Liberal Leadership race, please indicate which major party leader is best described by the following traits:
Total

Male

Gender
Female

18-34

AGE
35-54

55+

<HS

EDUCATION
HS
Post Sec

Univ Grad

Use social
mediaJ

DEM B
Use social
Use social
Use social
mediamedia-About media-Never
K
L
M

Use the
internetN

Use the
internetO

Use the
internetP

DEM A
Use the
Visit social
internetnetworking
Q
R

Visit social
networking
S

Visit social
networking
T

Visit social
networking
U

Active

DEM C
Passive

Inactive

Base: All Respondents

Weighted
Someone who will provide an open, responsible,
and ethical government
Stephen Harper

1053
1053

556
511

497
542

270
294

422
390

361
370

79
101

300
377

518
413

156
162

345
334

190
187

194
200

324
332

1002
996

38
41

9
12

4
4

615
613

137
136

87
89

214
216

369
346

275
284

409
423

319
30%

152
30%

166
31%

68
23%

111
29%

38
23%

83
25%

48
25%

73
25%

108
28%

119
29%

51
32%

94
28%

56
30%

172
28%

35
26%

108
31%

151
36%
V
109
26%

170
44%
E

148
39%

177
43%

73
45%

157
47%
L

84
45%

72
36%

131
40%

419
42%

274
45%
U

63
46%
U

29
33%
*
29
33%
*
30
34%
*

89
32%
V
74
26%

153
52%
DE

**
2
46%
**
2
54%
**

79
23%

257
47%
A

4
33%
**
4
33%
**
4
33%
**

86
40%
RS
54
25%

443
42%

12
28%
*
11
28%
*
18
44%
*

38
28%

119
22%

119
36%
JK
81
24%

166
27%

172
34%
B
186
36%

68
34%
J
60
30%

303
30%

291
28%

134
36%
HI
95
25%

Justin Trudeau

30
29%
*
26
26%
*
45
45%
*

117
28%

Thomas Mulcair

139
38%
CD
110
30%

75
35%

159
46%

120
42%

164
39%

- Column Proportions:
Columns Tested (5%): A/B,C/D/E,F/G/H/I,J/K/L/M,N/O/P/Q,R/S/T/U,V/W/X
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A/B,C/D/E,F/G/H/I,J/K/L/M,N/O/P/Q,R/S/T/U,V/W/X
Minimum Base: 30 (**), Small Base: 100 (*)
Table of Contents

121
33%

274
27%

6_9. [Someone who will best lead and represent Canada on the world stage]
And assuming Justin Trudeau wins the Liberal Leadership race, please indicate which major party leader is best described by the following traits:
Total

Male

Gender
Female

18-34

AGE
35-54

55+

<HS

EDUCATION
HS
Post Sec

Univ Grad

Use social
mediaJ

DEM B
Use social
Use social
Use social
mediamedia-About media-Never
K
L
M

Use the
internetN

Use the
internetO

Use the
internetP

DEM A
Use the
Visit social
internetnetworking
Q
R

Visit social
networking
S

Visit social
networking
T

Visit social
networking
U

Active

DEM C
Passive

Inactive

Base: All Respondents

Weighted
Someone who will best lead and represent
Canada on the world stage
Stephen Harper

1053
1053

556
511

497
542

270
294

422
390

361
370

79
101

300
377

518
413

156
162

345
334

190
187

194
200

324
332

1002
996

38
41

9
12

4
4

615
613

137
136

87
89

214
216

369
346

275
284

409
423

383
36%

190
37%

193
36%

89
30%

129
33%

140
34%

57
35%

111
33%

58
31%

132
40%

367
37%

91
17%

59
20%

79
20%

71
19%

98
24%

31
19%

73
22%

43
23%

65
20%

209
21%

139
23%

23
17%

79
23%

106
37%
V
50
18%

176
42%
V
93
22%

146
50%
E

181
47%
E

154
41%

175
42%

74
46%

150
45%

87
46%

76
38%

135
41%

420
42%

275
45%

59
44%

36
40%
*
20
22%
*
33
37%
*

96
44%
R
40
19%

259
48%
A

1
32%
**
1
21%
**
2
46%
**

101
29%

131
26%
B
189
37%

2
20%
**
3
24%
**
7
56%
**

53
39%

448
43%

12
30%
*
9
21%
*
20
49%
*

198
32%

222
21%

82
41%
K
41
21%

Justin Trudeau

34
33%
*
22
22%
*
45
44%
*

152
40%

Thomas Mulcair

165
45%
CD
84
23%

80
37%

166
48%
X

128
45%
X

154
36%

- Column Proportions:
Columns Tested (5%): A/B,C/D/E,F/G/H/I,J/K/L/M,N/O/P/Q,R/S/T/U,V/W/X
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A/B,C/D/E,F/G/H/I,J/K/L/M,N/O/P/Q,R/S/T/U,V/W/X
Minimum Base: 30 (**), Small Base: 100 (*)
Table of Contents

120
32%

6_10. [Someone whose values best represent my own]

And assuming Justin Trudeau wins the Liberal Leadership race, please indicate which major party leader is best described by the following traits:
Total

Male

Gender
Female

18-34

AGE
35-54

55+

<HS

EDUCATION
HS
Post Sec

Univ Grad

Use social
mediaJ

DEM B
Use social
Use social
Use social
mediamedia-About media-Never
K
L
M

Use the
internetN

Use the
internetO

Use the
internetP

DEM A
Use the
Visit social
internetnetworking
Q
R

Visit social
networking
S

Visit social
networking
T

Visit social
networking
U

Active

DEM C
Passive

Inactive

Base: All Respondents

Weighted
Someone who's values best represent my own

1053
1053

556
511

497
542

270
294

422
390

361
370

79
101

300
377

518
413

156
162

345
334

190
187

194
200

324
332

1002
996

38
41

9
12

4
4

615
613

137
136

87
89

214
216

369
346

275
284

409
423

Stephen Harper

349
33%

169
33%

180
33%

84
29%

118
30%

41
25%

94
28%

49
26%

69
24%

98
25%

119
29%
G
169
41%

47
29%

88
26%

52
28%

157
26%

36
26%

95
27%

168
40%
V
109
26%

174
45%
E

75
46%

152
45%
L

86
46%
L

70
35%

126
38%

408
41%

271
44%
U

54
40%

30
34%
*
26
29%
*
33
37%
*

95
34%
V
66
23%

140
48%
E

**
1
21%
**
3
79%
**

86
25%

249
46%
A

4
32%
**
4
37%
**
4
31%
**

88
41%
R
52
24%

434
41%

11
26%
*
12
28%
*
19
46%
*

46
34%

113
21%

127
38%
JK
79
24%

185
30%

157
31%
B
184
36%

79
39%
JK
51
26%

335
34%

270
26%

147
39%
HI
83
22%

Justin Trudeau

37
36%
*
21
21%
*
43
43%
*

124
30%

Thomas Mulcair

147
40%
CD
103
28%

76
35%

165
48%
X

122
43%
X

146
35%

- Column Proportions:
Columns Tested (5%): A/B,C/D/E,F/G/H/I,J/K/L/M,N/O/P/Q,R/S/T/U,V/W/X
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A/B,C/D/E,F/G/H/I,J/K/L/M,N/O/P/Q,R/S/T/U,V/W/X
Minimum Base: 30 (**), Small Base: 100 (*)
Table of Contents

120
32%

147
39%

253
25%

6_11. [Someone who will promote democracy and its processes effectively]
And assuming Justin Trudeau wins the Liberal Leadership race, please indicate which major party leader is best described by the following traits:
Total

Male

Gender
Female

18-34

AGE
35-54

55+

<HS

EDUCATION
HS
Post Sec

Univ Grad

Use social
mediaJ

DEM B
Use social
Use social
Use social
mediamedia-About media-Never
K
L
M

Use the
internetN

Use the
internetO

Use the
internetP

DEM A
Use the
Visit social
internetnetworking
Q
R

Visit social
networking
S

Visit social
networking
T

Visit social
networking
U

Active

DEM C
Passive

Inactive

Base: All Respondents

Weighted
Someone who will promote democracy and its
processes effectively
Stephen Harper

1053
1053

556
511

497
542

270
294

422
390

361
370

79
101

300
377

518
413

156
162

345
334

190
187

194
200

324
332

1002
996

38
41

9
12

4
4

615
613

137
136

87
89

214
216

369
346

275
284

409
423

329
31%

151
30%

178
33%

78
27%

112
29%

36
22%

91
27%

45
24%

77
26%

100
26%

121
29%
G
169
41%

54
33%
G
73
45%

93
28%

61
32%
M
82
44%

166
27%

38
28%

149
35%
V
107
25%

177
46%
E

73
37%

136
41%

414
42%

269
44%

56
42%

26
29%
*
28
31%
*
35
40%
*

96
34%
V
68
24%

139
47%
E

**
2
46%
**
2
54%
**

83
24%

244
45%
A

1
8%
**
5
47%
**
5
45%
**

85
39%
R
52
24%

441
42%

10
25%
*
12
30%
*
19
46%
*

41
30%

121
22%

116
35%
JK
80
24%

177
29%

163
32%
B
197
39%

77
38%
JK
50
25%

318
32%

284
27%

139
37%
HI
82
22%

Justin Trudeau

31
30%
*
27
27%
*
44
43%
*

123
30%

Thomas Mulcair

139
37%
CD
107
29%

119
42%

167
39%

- Column Proportions:
Columns Tested (5%): A/B,C/D/E,F/G/H/I,J/K/L/M,N/O/P/Q,R/S/T/U,V/W/X
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A/B,C/D/E,F/G/H/I,J/K/L/M,N/O/P/Q,R/S/T/U,V/W/X
Minimum Base: 30 (**), Small Base: 100 (*)
Table of Contents

124
33%

156
41%

149
45%

264
27%

79
37%

109
31%
W
154
45%