Dell Compellent Storage

Dell Compellent
Module 1: Dells Storage POV

Dells Vision: Intelligent Data Management

Customers Challenge
The value, volume and velocity of data is changing
Keep more data on-line Quickly find data when needed Control costs

0001 0000 0001 1001 0000 1001

Data Creation

0001 0000 1001 Active Data Changes

0001 0000 1001 Few Data Changes

0001 0000 1001 No Data Changes

0001 0000 1001

0001 0000 1001

0001 0000 1001

Static Data Piles Up

Dells IDM vision

The right data on the right storage at the right cost
Cloud $$

Automation: Manage more with less

Integrated with and adapts to virtual environments Moves data by policy across tiers or to cloud saving time Easily find data through index and search
Primary Storage $$$$$ Secondary Storage $$$$

Optimization: Store more on less

Tier in the array or across arrays saving costs Dedupe and compress across tiers saving space Put data on the right storage at the right time

Backup Storage
$$$

Archive Storage
$$

Move, dedupe, compress, index across each

Seamless Scale: Scale more for less

Buy whats needed grow seamlessly later Avoid fork lift upgrades & data migration headaches Take the guess-work out of planning

Store Compellent PS Series MD Series NX Series

Protect DX Archive Store DL Backup to Disk TL Tape ML Tape Library

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Building Blocks for the IDM Vision

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Dell Primary Storage Portfolio at a Glance

Compellent Series 40
Virtualization and Consolidation
Multi-Protocol Requirements Large content stores Larger scale Business Applications
(iSCSI, FC, FCoE)

EqualLogic PS
Virtualization and consolidation
Modular, scale-out needs

Enterprise applications

Business applications
Exchange, SQL, SharePoint, Oracle

Mid-size solutions
Project or app specific Multi-SAN deployment options

Larger scale enterprise solutions

Core data storage Serving many applications High SLAs

Migrating off proprietary solutions

PowerVault MD
Entry-level direct attached and iSCSI SANs (sub $10K) PE/DCS direct attached storage Disk-based backup w/deduplication
Powered by Symantec and CommVault

Tape storage for long-term, off-site backup requirements

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Dell Primary Array Positioning

Workloads Compellent Compellent Family
Core Data Storage SAN Admin Mid Large size deployments

EqualLogic PS Family MD Family

Project or App Designed for IT Generalist Small Mid size

PowerVault MD

Dell Scalable File System

Single Host Win/Lux DAS Multiple Hosts Win/Lux Scalable Eth
Design & Features

Consolidated storage for SMB Storage managed by DBA or administrator First SAN

Multiple Hosts Win/Lux/Unix Multi-Protocol

Application Environment / Flexibility

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Fluid Data Core Technologies

What Is Fluid Data?

Enterprise storage built to maximize the business value of IT

EFFICIENCY AGILITY RESILIENCY

For virtualized data centers and the cloud

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Fluid data is automation

Active data on fast tier, inactive on capacity tier

Intelligent metadata used for block level data migration

Fluid data is speed

Additional Tier Disk Outer Track

Fluid data is instant

UNLIMITED RECOVERY POINTS

No Snapshot space pre-allocation

Instant Replay from snapshot

Fluid data is resilient

Remote Replication sets up in 6 clicks. Sync & async.

Amsterdam

Beijing

Prague

Fluid Data is knowledge and control

ENTERPRISE MANAGER Manage all from one console

What Can Fluid Data Do for You?

Slash costs up to 80% now and in the future Scale on a single platform with the future built in Secure your data against downtime and disaster

Sound too good to be true? Let us show you what we mean.

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Cumulative Capex Spend

Shift focus to spend over time, not just up front Storage expansion, future CAPEX
$250K initial investment (arbitrary), 40% growth (conservative) Forklift upgrade in year 5 at same price (conservative)

Associated OPEX
Power, UPS and cooling ($4,000/rack/month); expense of highly skilled staff
TB
800 TB 700 TB $2'000'000 600 TB 500 TB 400 TB 300 TB 200 TB $500'000 100 TB TB Year 1 Year 2 Year 3 Year 4 Usable TB
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$2'500'000

$1'500'000

$1'000'000

Forklift Upgrade
Year 5 Capex Year 6 Year 7

$0

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Minimizing Cumulative CAPEX

Sell Fluid Data ability to hold down CAPEX over time Add capacity at cost of cheapest drives available Add performance with fewer high-performance drives No more forced end-of-life, avoid forklift upgrades Impact on OPEX over time
TB
800 TB 700 TB $2'000'000 600 TB 500 TB 400 TB 300 TB 200 TB $500'000 100 TB TB Year 1 Year 2 Year 3 Usable TB
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$2'500'000

$1'500'000

$1'000'000

$0 Year 4 Capex Year 5 Year 6 Year 7 CML example

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Fluid Data 7 Economic Values

1. Buy less disk and do more 2. Pay as you grow, not before 3. One model with no forced end-of-life 4. Never repurchase software 5. Reduce the cost of expansion over time 6. Optimize the price/performance of drives 7. Automate online change management

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Saving Time and Money

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True Data Center Virtualization

Server and Storage Virtualization
Buy less hardware Reduce space, energy More efficient use of assets Much less management time Compellent Advantage

Compellent Virtualization Benefits

High performance without tuning Simplified capacity planning Change RAID levels any time Auto re-striping when expanding
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Unrestricted Thin Provisioning: Dynamic Capacity

Thin Provisioning Benefits

No pre-allocation required Snapshots are thin provisioned Thin data migrations Free space is automatically recovered No limits on application usage

Did You Know?

100% of Dell Compellent customers use Thin Provisioning.

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BUY LESS DISK and Do More

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Pay As You Grow, Not Before

Grow without the risk

Never be limited by initial hardware platform choice or budget Performance scales automatically Scale up and scale out
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True capacity on demand No weekend operations Manage change online without disruption

DID YOU KNOW?

Compellent has the only storage product on the market with a single, expandable model?

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Persistent Hardware no forced end-of-life

Avoid rip and replace
Series 20 Series 30 Series 40

Simple, low-cost upgrade Investment protection Never migrate data again Allow the business to gain from new innovations without waiting for your platform to die first No OS/application certification issues over the years

Never Repurchase Software

Stop the software license rip-off Hardware is commoditized Key is smarter software to run standard hardware more efficiently But storage license costs are traditionally a rip-off Perpetual software licenses In-built Fluid Data software is key to reducing storage costs Compellent decouples software licenses from hardware costs

FLUID DATA IS INFINITE

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Reduce the Cost of Expansion over Time

Dell Compellent Customer Example - Upgrade Path
7.00 30.0TB

6.50 25.0TB 6.00 20.0TB 5.50

5.00

15.0TB
Tier3capacity Tier1capacity

4.50 10.0TB 4.00 5.0TB 3.50

costperGB$

3.00 Tier3capacity Tier1capacity costperGB$

Basesystem 9.5TB 5.5TB 6.42

Upgrade1 16.0TB 5.5TB 4.77

Upgrade2 20.0TB 5.5TB 4.32

Upgrade3 25.0TB 5.5TB 3.71

0.0TB

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Automate Online Change Management

Simplify admin Streamline DR Reduce training hours Immediate insight/control Boost efficiency Boardroomready hero reports

Simplify planning Storage/server consumption Optimize performance

Assign volumes to departments Automatically calculate costs based on actual consumption

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Before and After

Things we tried to do in the past manually, just happen now. Si Chan, Infrastructure Development Mgr.
BEFORE COMPELLENT Storage Systems Disk Drives Racks Power Consumption 5 342 3 racks 10kW AFTER COMPELLENT 1 64 Half a rack 3kW 80% spindle

savings

RIGHT-SIZED PERFORMANCE
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10 Year TCO

10 Year TCO
Typical life cycle of storage system 3 5 years. Why?
New technology introduced to market
Disks Server Connectivity

Cost of extending maintenance over 3 and 5 years Scalability of systems to cope with increased demands on storage services forcing Forklift Upgrades

Compellent 10 year life cycle

Perpetual software licenses Hardware evolution not revolution can change individual components of system as required to meet customers evolving needs No forklift upgrades Less expensive upgrades Flat maintenance costs up to 5 years. Maintenance charged on component level Scale out multi controller licenses
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10 Year TCO Steps

Understand customers anticipated data growth rate
Performance/Workload Capacity

Create upgrade quotes for each year to illustrate upgrade costs Anticipate the use of future technologies within the system good conversation point with customers get their opinion on developments and their input.
Example: Cost of 2TB 7K drive now = 3TB 7K drive in 1-2 years. Example: Cost of 300GB 15K drive now = 300GB SSD drive in 3-4 years.

Utilize most efficient $/IOPS drives for performance upgrades and most efficient $/GB drives for capacity upgrades
Following example illustrates 20% compounded capacity growth

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10 Year Lifecycle
Year 1 Initial acquisition price based on quotes for Storage system including 3 year of hardware/software support Year 2 Storage system upgrade includes 3 x 2TB SAS drives , 1 x software expansion licenses and 1 x SAS drive enclosure. 2 years hardware/software support on new hardware/software (co-terminated with all original system). Year 3 Storage system upgrade includes 3 x 2TB SAS drives 1 years hardware/software support on new hardware/software (co-terminated with all original system). Year 4 Storage system SAN upgrade includes 3 x 2TB SAS drives. 1 year of hardware/software maintenance is included coterminous with existing maintenance agreement and discounted at 25%. Year 5 Storage system upgrade includes 3 x 2TB SAS drives, 1 x software expansion licenses and 1 x SAS drive enclosure. 1 year of hardware/software maintenance is included coterminous with existing maintenance agreement and discounted at 25%. Tech refresh done to replace controllers, IO cards, and disk drives purchased in Year 1. Tech refresh for Storage system includes 2 new controllers, 3 x Disk enclosures, 20 x 600GB SSD and 20 x 4TB SAS drives. Note that no new software is needed to be included. Compellents perpetual software licenses entitles customers to license software in Year 6 perpetuity. New 5 year hardware and software maintenance agreement discounted at 25% with reduction in software license support due to reduced number of disks required. Year 7 Storage system upgrade includes 2 x 4TB SAS drives. 4 years hardware support on new hardware (co-terminated with all original system). Year 8 Storage system upgrade includes 2 x 4TB SAS drives 3 years hardware support on new hardware (co-terminated with all original system). Year 9 Storage system upgrade includes 2 x 4TB SAS drives and 1 x drive enclosure. 2 years hardware support on new hardware (co-terminated with all original system). Year 10 Storage system upgrade includes 2 x 4TB SAS drives. 1 years hardware support on new hardware (co-terminated with all original system).

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10 Year TCO
Total TCO Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 Yr 7 Yr 8 Yr 9 Yr 10 Hardware/Software HW Support 254,962 65,222 47,916 4,743 8,310 606 8,310 27,711 33,793 30,083 156,444 36,450 8,310 2,425 29,494 1,819 19,671 4,743 8,310 606

SW Support

72,050

4,807

28,831

31,235

103,717

10,817

Total

392,234

57,466

8,916

64,852

95,111

296,611

10,735

42,130

24,413

8,916

400'000 350'000 300'000 250'000 SW Support 200'000 150'000 100'000 50'000 0 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 Yr 7 Yr 8 Yr 9 Yr 10 HW Support Hardware/Software

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Key Differentiators

Key Differentiators I
Storage Virtualization: Best in Class
All disks managed in a single pool Best flexibility and utilization for both performance and capacity Flexibility with RAID and disk type

Automated Tiered Storage: Best in Class

First sub LUN tiering on the market Most granular solution on the market Most flexibility can tier snapshots No host agents needed invisible to the OS/App Proven - 80% of customer upgrade orders are T3 disk

Thin Provisioning: Best in Class

Does not need server agents No performance impact No limit to number of volumes that can be thin provisioned All functions operate with Thin provisioned volumes snapshots, replication, tiered storage etc.
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Key Differentiators II
Snapshot: Best in Class
Full volume recovery in an instant Flexibility on restores Extensive expiration schedules and policies

Replication: Best in Class

Sync and Async offered in a single toolset Replicate snapshots to gain application consistent remote copies Both FC and IP support out of the box Flexible: One to one, one to many, many to one, many to many

Management and Reporting: Best in Class

In-depth performance reports In-depth capacity and utilization reports Manage multiple systems form one pane of glass Automated reporting and delivery Threshold alerting Chargeback

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Key Differentiators III

Live Volume: Best in Class
Dynamic movement of volumes between storage Centers No disruption to application service Load balancing, planned maintenance, data migration

Scalability: Best in Class

Flexibility to scale system one drive at a time drives better utilization and cost control Modular system scales to enterprise class storage system High sustained performance

Open Hardware Architecture: Best in Class

No rip and replace forklift upgrades Future built in easy to support new server connectivity and drive technologies Transferable licensing across upgrades (including controllers)

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TOP RANKED SAN OF 2010

What the Customer Thinks!

Thousands of satisfied customers worldwide

100% of customers would purchase Compellent again!

Why Dell Compellent?

Replays
Every 15 minutes for billing system Automated Tiered Storage Thin Provisioning Delayed disk purchases

Dynamic Block Architecture

Range of scalability

Start small, within budget Grow very big over time

Full Redundancy
Dual controllers DR location

Ease

5 hours/month or less for IT department GUI requires no training

Support 7/24 Co Pilot

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Where Is Dell going?

Fluid Data Architecture whiteboard and discussion
Intelligent Active Archive Tiered Storage Data Analytics/Data Mover Enterprise Content Manager

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Dell Compellent
Thank you