The Site for Maritime Professionals

2009 MEDIA GUIDE

GCAPTAIN.COM A SUBSIDIARY OF
Unofficial Networks, LLC

GCAPTAIN.COM | “THE BEST VALUE IN MARITIME ADVERTISING” | 1

gCaptain.com
The Site for Maritime Professionals

2009 Media Guide

gCaptain.com:
THE SITE FOR
Maritime Industry Professionals.

3 Introduction to gCaptain

4 gCaptain Broken Down

5 Site Statistics

6 gCaptainʼs Audience

8 Website Advertising

15 More Options

16 Contact Information

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gCaptain.com
The Site for Maritime Professionals

2009 Media Guide

Introduction to gCaptain.com
Here at gCaptain, we specialize in introducing and promoting new tools available from
Web 2.0 to the professional mariner. Web 2.0 is the integration of information, tools and
services that promote communities on the web. On the most basic level it means we
aggregate and extract information in the form of news, photos and video from external
sources throughout the web. At the highest levels, itʼs sharing ideas internally (e.g.
between the gCaptain forum and blog) and externally through our social media outposts
(e.g. Twitter, Facebook, LinkedIn, etc,).

gCaptain aims to build a community of professionals working in the maritime industry

through social media tools that promote user interaction, discussion and the sharing of
ideas. We believe that by bridging the communication gap amongst mariners we can
effectively foster ideas that improve safety, efficiency and promote a healthy working
environment. The real strength of gCaptain comes in the ideas, thoughts and actions of
all our community members working together. The power to shape the future is in the
voices of the maritime community and gCaptain is listening.

The Big Difference of Advertising

with gCaptain.com
Advertising with gCaptain is truly unique. We like to take a special interest in our
sponsorʼs products and services, as well as their advertising needs and goals. Not only
do we put up banners, but we like to report to our readers what our sponsors offer the
maritime community. We do this by writing articles that read like articles, not press
releases or advertisements. In doing so, we effectively establish our sponsorsʼ brand in
the minds of our readers.

We see content participation as providing a valuable service to our readers, so we do it at

no extra cost. Furthermore, we will work with your organization to determine the best
way to reach your target audience.

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gCaptain.com
The Site for Maritime Professionals

2009 Media Guide

gCaptain Broken Down

gCaptain consists of five distinct sections; the blog, forum, tools, news discoverer and
homepage. Each section provides a valuable service to our visitors and unique
opportunities to sponsors. Here is a break-down of each:

Blog
This is the premier section of our site. The blog is regularly updated with
news reports written by seasoned mariners who are focused on reporting
issues that influence the maritime community. What makes the blog
interesting is our active recruitment of industry participants. Many of the
posts are sent in from officers located thousands of miles at sea; a truly
unique trait.

Forum
The forum has the most engaged readership within gCaptain. It allows our
readers to start and participate in discussions on topics of personal
interest. With over 700 active members, it is a great place to ask for
advice, network and joke with industry insiders.

Tools
The majority of the pages contained within the tools section are links to
navigational charts, weather forecasts and data, operational calculators
and other reference material. This section also contains our RSS Mash-
ups, the most popular of which is the Job Section.

Discover
The Discoverer section provides readers with breaking news stories fed
automatically from all around the web. Aggregated from all the top
authorities in the maritime industry, the news Discover keeps readers up-
to-speed on all the latest news headlines with the use of RSS Feeds.

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gCaptain.com
The Site for Maritime Professionals

2009 Media Guide

Website Advertising
Site Statistics
Unique Visitors and Pageviews

Since our launch in April of 2007, gCaptain has quickly grown to become one of the most
widely viewed maritime sites on the internet, receiving more online visitors in the U.S. than
even LloydsList, Fairplay and TradeWinds. So far, we have recorded over 2 million
pageviews and 800,000 unique visitors with now more than 200,000 pageviews per
month.

300,000

225,000

150,000

75,000

0
May ʻ07 Jan ʻ08 Oct ʻ08

Unique Visits Pageviews

Pageviews by Section
6%
4% Source: Google Analytics
Homepage
Blog 1% Figures gathered November 2008
Forum
34%
Discoverer 55%
Tools

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gCaptain.com
The Site for Maritime Professionals

2009 Media Guide

Website Advertising
gCaptainʼs Audience

Since gCaptain.com does not require membership or visitor login to access content, it is hard
for us to get an exact read on who our visitors are. However, through the high concentration
of visitors around most major ports throughout the world, amount of visitors we obtain
through targeted searches, and the quality of discussion in our forum, we are able to
determine that the majority of visitors are shipboard officers, maritime industry executives
and other professionals associated with the maritime community.

Popular Search Terms in 2008 Popular Discussions in Forum

emma maersk Need help finding a job

piper alpha Can I get RFPNW on a GOM OSV
gcaptain Tugs to be inspected vessels
ship disasters Rating Performing Part of the Navigational Watch?
famous oil spills Marine License Insurance? Does anyone have it??
pasha bulker OIL Now $60/barrel! How effect GOM mariners?
bridge designs AB to OSV Mate: How long will it take?
ship engines Becoming a Boatswain
und adriyatik Cool Equipment Photos
empress of the north Chief Mate / Master Shipboard Assessments
worlds largest engine Seamanship and Work Ethic in the GOM
gibraltar bridge Finding Ship Schematics Online
maritime jobs Ship Simulator 2008
wartsila Politics and the Jones Act
fedra ship
ital florida

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gCaptain.com
The Site for Maritime Professionals

2009 Media Guide

Website Advertising
gCaptainʼs Audience

Map Overlay

Unique Visitors by Country

US
UK
Canada 18% Source: Google Analytics
Australia
Figures gathered November 2008
Germany
Philippines 58%
India 5%
Netherlands
7%
Spain
Other GCAPTAIN.COM | “THE BEST VALUE IN MARITIME ADVERTISING” | 7
 gCaptain.com
The Site for Maritime Professionals

2009 Media Guide

Website Advertising
gCaptainʼs Homepage Banners
gCaptainʼs Homepages

The homepage is the landing spot for visitors

who hear about us through word of mouth or
external links. This is where you can find
gCaptainʼs pick for ʻphoto of the dayʼ as well as
any announcements from our team. The
homepage is a great place for your organization
to make a first impression.
Photo of The Day
250 x 250
each
250 x 250
Estimated Monthly Impressions
Each
11,000

Dimesions 250x250 (width by

gCaptain Announcement height

Accepted Format gif, jpg, Flash

gCaptain Announcement
Moving Images? Yes***

Linking URL Active Link Required

gCaptain Announcement

Notes:
• Great place to make first impression
$800 per month • Located next to Photo of The Day and
gCaptain Announcements
• Option to purchase two or three spots
for large skyscraper banner

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gCaptain.com
The Site for Maritime Professionals

2009 Media Guide

Website Advertising
gCaptainʼs Blog Leaderboard
gCaptainʼs Blog Leaderboard

gCaptainʼs blog leader board holds the

Leaderboard 728 x 90 premier location on the premier section of
gCaptain. The leaderboard does not rotate,
and is visible from the blog homepage and
Blog Post 1 every article alike. Whether visitors are direct
traffic checking out our daily articles or found
us through a search engine result, your
organizations banner will be the seen first.
Blog Post 2

Estimated Monthly Impressions

115,000

Blog Post 3
Dimesions 728 x 90 (width by
height)

Accepted Format gif, jpg, Flash

Blog Post 4 Moving Images? Yes***

Linking URL Active Link Required

Notes:
Google Ads • Premier Location on gCaptainʼs
Blog
• Does not rotate
$2,000 per month • Accept up to two banners to rotate
for same cost

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gCaptain.com
The Site for Maritime Professionals

2009 Media Guide

Website Advertising
gCaptainʼs 468 Banner
gCaptainʼs 468 Banner

Like the leaderboard, the blog 468 banner is

located above the fold, meaning you donʼt
have to scroll down to see the banner. Also, it
does not rotate so your banner is visible from
Blog Post 1 every page within the blog section of gCaptain.
The blog 468 banner is a great way to get your
message across at a lower cost than the
Blog Header leaderboard.
468 x 60
Blog Post 2

Estimated Monthly Impressions

115,000

Blog Post 3
Dimesions 468 x 60 (width by
height)

Accepted Format gif, jpg, Flash

Blog Post 4 Moving Images? Yes***

Linking URL Active Link Required

Notes:
Google Ads • Located above the fold on the
premier section of gCaptain
• Does not rotate and is visible on
$1,400 per month every page
• Accept up to two banners to rotate
for same cost
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 gCaptain.com
The Site for Maritime Professionals

2009 Media Guide

Website Advertising
gCaptainʼs Blog Sidebar Banners
gCaptainʼs Blog Sidebar Banners

gCaptainʼs blog sidebar banners are

strategically located right next to the content of
articles to ensure the most visibility. Like the
leaderboard, sidebar banners are equally
Blog Post 1 visible on every page within the blog. Sidebar
banners are available in a variety of sizes
including Half, Full and Skyscraper.

Blog Post 2

Estimated Monthly Impressions

115,000
Full

Blog Post 3
Dimesions 200 x Varies (width by
Half height)

Sky- Accepted Format gif, jpg, flash

Scraper
Blog Post 4 Moving Images? Yes***

Linking URL Active Link Required

Notes:
Google Ads • Located next to content
• Banners rotate vertically to prevent
ʻbanner blindnessʼ
Starting at $600 per month • Multiple sizes available to meet you
budget

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 gCaptain.com
The Site for Maritime Professionals

2009 Media Guide

Website Advertising
gCaptainʼs Blog Homepage Spacers
gCaptainʼs Blog Homepage Spacers

Blog homepage spacers are a great way to

present your organization at a low cost.
Located between articles on the blog
homepage, they are a great way to get your
Blog Post 1 message across. We except up to 5 banners
that are rotated with 3 per blog page.
Purchase one, or all 5 spots to ensure
increased visibility.
Blog Post 2

Estimated Monthly Impressions

10,000
Spacer 468 x 60
Blog Post 3
Dimesions 468 x 60 (width by
height)

Accepted Format gif, jpg, flash

Blog Post 4 Moving Images? Yes***

Linking URL Active Link Required

Notes:
Google Ads • Located between articles
• Cost effective
• Rotated to prevent banner
$200 per month *Rotated blindness.

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 gCaptain.com
The Site for Maritime Professionals

2009 Media Guide

Website Advertising
gCaptainʼs Blog Post Headers
gCaptainʼs Blog Post Header

Like the blog spacers, blog post headers

Does Not Change from blog provide a lot of visibility at low cost. Each
homepage header is located between the article title and
article content, meaning everyone who is
Article Title reading the article is going to see your banner.
There are 5 spots available that are rotated
equally, so book 1 or all 5 to ensure your
Blog Post Header 468 x 60 message is reaching our audience.
Article Content

Estimated Monthly Impressions

20,000 each

Dimesions 468 x 60 (width by

height)

Accepted Format gif, jpg, flash

Moving Images? Yes***

Linking URL Active Link Required

Ads by Notes:
Google • Located between article title and
content
• Cost effective
• Book one or all spaces available.

$500 per month *Rotated

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gCaptain.com
The Site for Maritime Professionals

2009 Media Guide

Website Advertising
gCaptainʼs Forum Banners

gCaptainʼs Forum Banners

The forum is where all the industry insiders

hang out and is one of the most interesting
Leaderboard 728 x 90
places within gCaptain. Like the blog, we offer
a variety of banner types and sizes that do not
rotate and are visible from every page in
Discussion Topic forum. Whether youʼre interested in the
leaderboard or a half side banner, weʼll find the
Full Discussion Topic
type to meet your budget.
Discussion Topic
Discussion Topic
Half Estimated Monthly Impressions
Discussion Topic
80,000
Sky- Discussion Topic
Scraper Discussion Topic
Discussion Topic Dimensions Varies
Discussion Topic Accepted Format gif, jpg, Flash
Discussion Topic
Moving Images? Yes***
Discussion Topic
Ads by Linking URL Active Link Required
Google Discussion Topic
Discussion Topic
Discussion Topic
Discussion Topic Notes:
• Home of the industry insiders
• Variety of banner types and prices
• Does not rotate and visible from
Starting at $600 per month every page

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gCaptain.com
The Site for Maritime Professionals

2009 Media Guide

Website Advertising
More Options...

gCaptainʼs Other Options

While here we only list the three premier sections of the site, we do have other
opportunities available on the Discoverer and Tools section of gCaptain. Please ask for
details regarding the opportunities available for these sections.

gCaptain Newsletter

gCaptain sends out a bi-weekly newsletter to nearly 2,000 recipients that reviews some
of the more popular stories we have covered. Rates and options for the Newsletter will
be provided upon request

gCaptain Discounts

gCaptain offers discounts for long term obligations and multiple banners. Letʼs take a
look at some of the specifications for the discounts:

• 5% discount for every 3 month block booked

• 5% package discount for 3 banners (combined) booked
• 10% discount for 3 banners booked for 3 month block

***Moving Images
There is a 5% premium charged for moving images.

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 gCaptain.com
The Site for Maritime Professionals

2009 Media Guide

Website Advertising
gCaptain Contact Info

Contacts
John A. Konrad Tim Konrad Mike Schuler
Founder | CEO Co-Founder Sales and Marketing
805.456.8644 914.715.2894 805.720.6268
john@gCaptain.com tim@gCaptain.com mike@gCaptain.com

Mailing
Unofficial Networks, LLC
1079 Balboa Street
Morro Bay, CA 93442

Protective Clause
1 Advertisers are liable for all content of advertisements printed and for any claims made against
gCaptain.com. The Publisher reserves the right to reject any advertising that does not conform to the
publicationʼs standards.

2 In the event that no acceptable copy is furnished, Publisher reserves the right to repeat latest advertisement
for scheduled space.

3 With the exception of premium positions, contracts may be terminated by either party on 30 days notice
before closing date.

4 In the event of non-payment of invoices, the Publisher may terminate the contract without notice.

5 Contracts for special positions are non-cancelable, except for non-payment of invoices at Publisherʼs
discretion.

6 Advertising materials not requested by Advertiser within one year will be destroyed unless instructions are
sent in writing to Publisher.

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