Summer Training / Project Report

Master of Business Administration

(MBA Programme)

Department of Management Studies

Maulana Azad National Institute of Technology
(Deemed University)
Bhopal 462007 (M.P.) India.

Prepared by:
Abhishek Jain
072103142
SEM II

Performed At
ACC ltd. Bhopal.
Market Share Analysis of ACC
Through Site Mapping.
 ABSTRACT
ACC Limited is India’s foremost manufacturer of cement and ready mix
concrete with a countrywide network of factories and marketing offices.
Established in 1936, ACC has been a pioneer and trend-setter in cement
and concrete technology. ACC’s brand name is synonymous with cement
and enjoys a high level of equity in the Indian market. Among the first
companies in India to include commitment to environment protection as a
corporate objective, ACC has won several prizes and accolades for
environment friendly measures taken at its plants and mines. The
company has also been felicitated for its acts of good corporate
citizenship

Working with acc limited was great experience for me I have learnt a lot
in acc I come to know about the cement company. The feedback given to
me on each step of my work was really knowledgeable.

The project focuses on collecting information from sites about various

brands presence like construction wise, area wise, cluster wise,
& findings about the brand presence in the market operated in Bhopal
and to find out their impact on the market.
 TO WHOM SO EVER IT MAY CONCERN

This is to certify that Mr. ABHISHEK JAIN, MBA student of Maulana Azad National
Institute of Technology, Bhopal has successfully completed his Project Work in our
organization as per details given below:

PROJECT DETAIL: Market Share Analysis of ACC

through Site Mapping.

DURATION OF PROJECT: 1ST June 2008 to 15th July 2008

PROJECT DESCRIPTION: Understanding market & finding market share

. of ACC through site mapping

REMARKS: Mr. Abhishek Jain was found to be sincere and .

. hardworking. His performance was satisfactory.
. and met our expectations.

PROJECT GUIDE: Mr. Mohammad Moin Khan

(CSE & Marketing in charge)

For ACC ltd. Bhopal.

M.M. KHAN
(In charge-Marketing & CSE)
 Acknowledgement

We wish to express our our sincere gratitude to our guide Mr. M.M. Khan for encouragement
and guidance through out the work on this project. The valuable suggestion given by our
guide has helped us to improve the quality of our project and deliver the project in time.

We would also like to thanks all the people in Department on Management Studies at
MANIT, who were always there with help when ever we needed it.

We are thanks to respected Mr. M.M. Khan of ACC ltd.

Finally, we would like to thanks all our colleagues who volunteered to give their help at
critical moment for the completion of the project. I thankful to the team members of ACC ltd.
Who guided me and tell about the exact position of market. I also thank to our HOD Mr.
Ashish Deshpandey who gives us such an opportunity for the summer training.

Thanking You

Prepared By: Guidance By:

Abhishek Jain Mr. M.M. Khan
072103142
 List of Symbols, Abbreviations

Acc-associated cement company

L- labour rate
WM- with material
N-new
E-extension
R-renovation
O-owner
M-mason
C-contractor
L-labour
E-engineer
A-architecture
L-layout
F-foundation
ST-structure work
S-slab casting
M-masonry
P-plastering
IHB-individual house builders
 CONTENT

1. INTRODUCTION
2. COMPANY PROFILE
3. CORPORATE PROFILE
4. PRODUCT QUALITY
5. ANALYSIS THROUGH SITE MAPPING
6. BIBLIOGRAPHY
 INTRODUCTION

ACC Limited is India’s foremost manufacturer of cement and ready mix

concrete with a countrywide network of factories and marketing offices.
Established in 1936, ACC has been a pioneer and trend-setter in cement
and concrete technology. ACC’s brand name is synonymous with cement
and enjoys a high level of equity in the Indian market. Among the first
companies in India to include commitment to environment protection as a
corporate objective, ACC has won several prizes and accolades for
environment friendly measures taken at its plants and mines. The
company has also been felicitated for its acts of good corporate
citizenship

Working with acc limited was great experience for me I have learnt a lot
in acc I come to know about the working of Cement Company. The
feedback given to me on each step of my work was really knowledgeable
 Company profile

ACC's brand name is synonymous with cement and enjoys a high level of equity
in the Indian market. Our range of cements and blended cements is marketed
through a network of 19 Sales Units, 54 Area Offices, and 194 warehouses. This
is backed by a countrywide network of over 9,000 dealers who, in turn, are
assisted by their sub-dealers.

ACC’s marketing; sales and distribution processes are industry standards.

Although we take immense pride in having supplied some of India’s most
admired projects, ACC is essentially a people’s brand of cement with more than
80 per cent of sales made through an extensive dealer network that covers
every state in India. Its customer base represents the masses of India -
individual homebuilders in small towns, rural and semi-urban India. ACC cement
enjoys an image of assuring consistency and of high quality backed by in-house
research and expertise.

Complementing this is a unique customer services cell comprising qualified civil

engineers, who assist and advise customers with prior and post sales service.
This service begins with selection of type and grade of cement (where
applicable) to troubleshooting and on-site assistance.
ACC manufactures the various kinds of Portland cement for general construction
and special applications. In addition to this, ACC offers two value added products
namely, Bulk Cement and Ready Mix Concrete.

Some specific customer-focused initiatives year include the following:

• ACC Help Centers at several locations to help home builders

• Mobile touring vans to visit construction sites to educate users and
masons at site and provide certain specialized services like supervision
during slab casting on demand.
• Ask ACC – a Website for home-builders and small customers
• Customer friendly booklets on all aspects of construction and home-
building
• Films and educational literature designed for masons and students

Besides this, technical books/booklets on cement, concrete and building

construction and maintenance are regularly made available for the benefit of our
customers.

ACC Help Center

First launched in Bangalore, this center is the first of its kind in India, to provide
assistance to individual home-builders.
The ACC Help Center provides basic information and guidance to customers on
construction practices on various home building-related procedures - such as
pre-construction worries on stamp duty, selection of architects and appropriate
service providers, estimating budgets. Issues from purchasing land, budgeting
to choice of material and planning of the construction process are elaborated,
step-by-step.

Tutorials, conveniently scheduled in the evenings, guide the customer, through

the relevant steps of the house construction process. The center distributes
specially designed booklets on each stage of building one’s “Dream House”
These publications are available in English, Hindi and major regional languages.

This is an interactive website, designed primarily for the individual house builder
and the small consumer. The site provides downloads and online inputs on a
host of topics like estimation, budgeting, selecting architects and easy-to-build
home-plans for different plot sizes.

Indian Concrete Journal

The “Indian Concrete Journal”, the country’s oldest civil engineering journal,
continues to be published by ACC. It reaches out to practicing and consulting
engineers, architects, builders, contractors and government departments. It
aims to disseminate the latest information and technological progress in civil and
structural engineering, cement and concrete technologies, construction methods
and practices.

PROJECT ENGINEERING

Against the best in the world. ACC is the pioneer of the Indian cement industry
with over 66 years of rich experience in prospecting for raw materials, setting up
and managing cement plants of different sizes, technologies and processes. This
experience is shared by our team of talented Scientists, Engineers and
Technocrats in meeting the needs of the cement industry in India and in many
other countries.

ACC has a successful track record in modernizing old technology based cement
plants to improve their operational economy and also in the design &
engineering of new technology based cement plants. Our project engineering
consultancy and project management expertise has been tested against the best
in the world.

Services under one roof

• Raw material evaluations and optimization

• Feasibility Studies
• Engineering Consultancy Services for green field / brown field cement
plants
• Upgradation & capacity enhancement of existing cement plants
• Management and operation of cement plants
 • Technical training & skills development

Our major achievements

ACC’s project engineering consultancy team has successfully handled a diverse

range of assignments in different parts of the world from geological prospecting
to management and operation of plants as well as modernizing and upgrading
old cement plants and providing technical training. We are fully equipped to
service the needs of the global cement industry. Our project engineering
consultancy and project management expertise has been tested

Some Significant Projects

Saudi Arabia
Operation and management of a cement plant of capacity 4 million TPA (tonnes
per annum) owned by Yanbu Cement Company, Saudi Arabia (YCC). This
contract was first awarded to us in 1979 amid stiff international competition.
Since then, annual cement production at the plant has always exceeded
guaranteed targets.

Project management services to YCC in implementing their new cement

manufacturing line of capacity 7000 TPD (tonnes per day).

Nigeria
Comprehensive engineering consultancy services to Dangote Industries Ltd.,
Nigeria for their new green field cement plants of capacity 3 x 7000 TPD (tonnes
per annum).

Sudan
Plant health assessment, de-bottlenecking, Operation and Management guidance
to Atbara Cement Plant, Sudan owned by Sudanese African Company, Saudi
Arabia.

United Arab Emirates (UAE)

Engineering consultancy services to Blue Circle, UK for the 1 million TPA (tones
per annum) at Sharjah Cement Plant, Sharjah.
 Corporate Profile

ACC (ACC Limited) is India's foremost manufacturer of cement and concrete.

ACC's operations are spread throughout the country with 14 modern cement
factories, more than 30 Ready mix concrete plants, 20 sales offices, and several
zonal offices. It has a workforce of about 10,000 persons and a countrywide
distribution network of over 9,000 dealers. ACC's research and development
facility has a unique track record of innovative research, product development
and specialized consultancy services. Since its inception in 1936, the company
has been a trendsetter and important benchmark for the cement industry in
respect of its production, marketing and personnel management processes. Its
commitment to environment-friendliness, its high ethical standards in business
dealings and its on-going efforts in community welfare programmes have won it
acclaim as a responsible corporate citizen. ACC has made significant
contributions to the nation building process by way of quality products, services
and sharing its expertise.

In the 70 years of its existence, ACC has been a pioneer in the manufacture of
cement and concrete and a trendsetter in many areas of cement and concrete
technology including improvements in raw material utilisation, process
improvement, energy conservation and development of high performance
concretes.

ACC’s brand name is synonymous with cement and enjoys a high level of equity
in the Indian market. It is the only cement company that figures in the list of
Consumer SuperBrands of India.

The company's various businesses are supported by a powerful, in-house

research and technology backup facility - the only one of its kind in the Indian
cement industry. This ensures not just consistency in product quality but also
continuous improvements in products, processes, and application areas.

ACC has rich experience in mining, being the largest user of limestone, and it is
also one of the principal users of coal. As the largest cement producer in India, it
is one of the biggest customers of the Indian Railways, and the foremost user of
the road transport network services for inward and outward movement of
materials and products.

ACC has also extended its services overseas to the Middle East, Africa, and
South America, where it has provided technical and managerial consultancy to a
variety of consumers, and also helps in the operation and maintenance of
cement plants abroad.
ACC is among the first companies in India to include commitment to
environmental protection as one of its corporate objectives, long before pollution
control laws came into existence. The company installed pollution control
equipment and high efficiency sophisticated electrostatic precipitators for
cement kilns, raw mills, coal mills, power plants and coolers as far back as 1966.
Every factory has state-of-the art pollution control equipment and devices.

ACC demonstrates the practices of being a good corporate citizen undertaking a

wide range of activities to improve the living conditions of the under-privileged
classes living near its factories.

Heritage - A Corporate Saga

Ours has been an interesting story – one that inspired a book. ACC was formed
in 1936 when ten existing cement companies came together under one umbrella
in a historic merger – the country’s first notable merger at a time when the term
mergers and acquisitions was not even coined. The history of ACC spans a wide
canvas beginning with the lonely struggle of its pioneer F E Dinshaw and other
Indian entrepreneurs like him who founded the Indian cement industry. Their
efforts to face competition for survival in a small but aggressive market mingled
with the stirring of a country’s nationalist pride that touched all walks of life –
including trade, commerce and business.

The first success came in a move towards cooperation in the country’s young
cement industry and culminated in the historic merger of ten companies to form
a cement giant. These companies belonged to four prominent business groups –
Tatas, Khataus, Killick Nixon and F E Dinshaw groups. ACC was formally
established on August 1, 1936. Sadly, F E Dinshaw, the man recognized as the
founder of ACC, died in January 1936. Just months before his dream could be
realized.

F. E. Dinshaw – the founder of

ACC

ACC stands out as the most unique and successful merger in Indian business
history, in which the distinct identities of the constituent companies were melded
into a new cohesive organization – one that has survived and retained its
position of leadership in industry. In a sense, the formation of ACC represents a
quest for the synergy of good business practices, values and shared objectives.
The use of the plural in ACC’s full name, The Associated Cement Companies
Limited, itself indicates the company’s origins from a merger. Many years later,
some stockbrokers in the country’s leading stock exchanges still refer to this
company simply as ‘The Merger’.

ACC's First Board Meeting in 1936 at The Esplanade

Sir Nowroji B Saklatvala was the first chairman of ACC. The first Board included
distinguished luminaries of the Indian business world of the time – names like J
R D Tata, Ambalal Sarabhai, Walchand Hirachand, Dharamsey Khatau, Sir Akbar
Hydari, Nawab Salar Jung Bahadur and Sir Homy Mody among others.

A strategic alliance
The house of Tata was intimately associated with the heritage and history of
ACC, right from its formation in 1936 upto 2000. Between the years 1999 and
2000, the Tata group sold all 14.45 per cent of its shareholding in ACC in three
stages to subsidiary companies of Gujarat Ambuja Cements Ltd (GACL), who are
now the largest single shareholder in ACC. This has enabled ACC to enter into a
strategic alliance with GACL, a company reputed for its brand image and cost
leadership in the cement industry.

Holcim - a new partnership

A new association was forged between ACC and the Holcim group of Switzerland
in 2005. In January 2005, Holcim announced its plans to enter into a long-term
strategic alliance with the Ambuja Group by acquiring a majority stake in
Ambuja Cements India Ltd. (ACIL), which at the time held 13.8 per cent of the
total equity shares in ACC. Holcim simultaneously announced its bid to make an
open offer to ACC shareholders, through Holdcem Cement Pvt Limited and ACIL,
to acquire a majority shareholding in ACC. An open offer was made by Holdcem
Cement Pvt. Limited along with Ambuja Cements India Ltd. (ACIL), following
which the shareholding of ACIL increased to 34.69 per cent of the Equity share
capital of ACC. Consequently, ACIL has filed declarations indicating their
shareholding and declaring itself as a Promoter of ACC.

Holcim is the world leader in cement as well as being large suppliers of concrete,
aggregates and certain construction-related services. Holcim is also a respected
name in information technology and research and development. The group has
its headquarters in Switzerland with worldwide operations spread across more
than 70 countries. Considering the formidable global presence of Holcim and its
excellent reputation, the Board of ACC has welcomed this new association.
 ACC’s Head Office - Cement
House,
121 Maharshi Karve Road,
Mumbai.

ACC’s registered office was first located at Esplanade House in South Mumbai, a
graceful edifice that still stands out in its neighbourhood. The head office then
shifted to its own premises in Cement House shown here. The address of this
stately building was then Number 1, Queen’s Road, Churchgate. An all-India
competition in 1938 had invited leading architects of the time to send in their
designs of which this elegant design made by Ballardie Thompson & Mathews
was chosen as the winning entry. Work on its construction began in 1939 and
was completed during the War period. The building was occupied by the Royal
Air Force and vacated only in 1946.
BOARD OF DIRECTORS

Mr N. S. Sekhsaria
Chairman

Mr Paul Hugentobler
Deputy Chairman

Mr Sumit Banerjee
Managing Director

Mr S M Palia
Mr Naresh Chandra
Mr Markus Akermann
Mr M L Narula
Mr D K Mehrotra
Mr R A Shah
Dr Nirmalya Kumar
Mr Shailesh Haribhakti
Ms Shikha Sharma
HUMAN RESOURCES

Recruitment
Performance Management System
Training & Development
Employee welfare & perquisites
Employee Satisfaction
ACC has a large workforce of about 9,000 people, comprising experts in various disciplines
assisted by a dedicated workforce of skilled persons. ACC employees, referred to as the ACC
Parivar, come from all parts of the country and belonging to a variety of ethnic, cultural and
religious backgrounds. ACC employees display a strong sense of loyalty to the Company and
their special stellar qualities as ‘value-adding’ human capital are well known in the industry.

ACC has clearly stated guidelines concerning recruitment, termination, career advancement,
performance appraisal, professional and employee ethics and code of conduct. The
Company’s personnel policies and processes enshrine equal opportunities to all and non-
discrimination with regard to gender, caste, creed, ideology or other opinion, whether social,
political or religious. Also ensured is a due process for employee consultation and
participation in organizational development and policy formulation.

Recruitment

Recruitment in ACC is a very fair and transparent process with adequate opportunities to
look for suitable candidates internally as well as from outside. Applicants are generally
invited on the basis of specific advertisements in newspapers and websites. A Committee of
officers called the Central Recruitment Committee handles the entire recruitment process
comprising screening of applications, preliminary short-listing, interviews and final selection.
Every attempt is made to make the selection process as objective as possible by incorporating
tests of competence. In some cases, outside consultants are retained. All decisions of the
recruitment committee are recorded in respect of each candidate. Candidates are informed of
their short-listing and selection immediately after the interview or at the earliest thereafter.

Performance management

The Company’s performance management system is in itself a benchmark that provides

ample opportunities and motivational incentives to employees so as to reward and retain
good talent within the Company. These incentives include Performance Linked Incentives,
Good Work Awards, Letters of Appreciation, Special Increments, Promotions, Nomination to
external training programmes in India and abroad, public felicitation and appreciation. Some
plants have Best Employee and Employee of the Month Awards and recognition. Competent
employees and those who display aptitude are invited to become Trainers themselves and
receive Train the Trainer facilitation.
Training and Development

Our new Performance Management System incorporates a process called Competency

Assessment and Training and Developmental Needs wherein appraisers are specifically
called upon to identify and assess training needs of employees at specific intervals that do not
coincide with Performance Appraisals. This is so that training needs can be assessed
objectively. Training is imparted to take care of an individual’s career development as well as
functional and skill enhancement. Competency and Development training inputs include
Skill and general performance enhancement, communication skills and Career development.
Functional training needs are identified and conducted by functional departments while
Corporate HR organizes competency and developmental inputs.

Employee Welfare and Perquisites

Employee welfare receives prime attention at ACC. We have several schemes for general
welfare of employees and their families. These cover education, healthcare, retirement
benefits, loans and financial assistance and recreation facilities.

ACC townships have excellent schools that are often the best in the district. Education at
these schools is subsidized for employees’ wards. We offer attractive scholarship allowances
for children studying at places away from their parents, merit scholarships for outstanding
children and financial assistance for employees’ children to pursue higher professional
education.

Liberal medical benefits are made available to employees and their family members by way
of reimbursements towards normal medical treatment, domiciliary treatments and special
sanctions for serious illness. Each of our townships has well-equipped health care centres
with qualified medical staff and facilities, ambulance, referrals and tie-ups with reputed
hospitals for specialised treatment. In addition, there are regular health checkups, camps and
programmes.

Employees are eligible to apply for loans and financial assistance for various purposes such
as purchase of assets, residential premises as well as a scheme that provides for supply of
cement at subsidized rates to those building their own houses.

At our cement plants and factories, employees are provided furnished and unfurnished
accommodation based on their entitlements. At many locations, the employees are given free
electricity, free water supply and free bus facility for nearby places and schools. These
houses are well-maintained and periodically upgraded.
Employee satisfaction

In addition to periodic internal Employee Satisfaction Surveys, we participate in Employee

Satisfaction and Work Places Surveys conducted by reputed external agencies and
organisations like Hewitt Associates Grow Talent. And from time to time, ACC has also
retained reputed firms like Mercer and Boston Consulting Group to study our internal work
environment and employee policies and suggest areas of improvement. We share below
salient points of the latest survey of employees:

People are treated fairly regardless of religion and gender

ACC is a safe place to work
Management is competent in running business
Employees feel good about what we do for society
Proud to tell others I work here
Management thinks positively
The overall findings show significant job satisfaction at all levels as also deep respect for the
company, its performance management system and its overall business performance.
IT INFRASTRUCTURE

ACC was among the first Indian companies to adopt automation of information technology.
We started computerizing our systems as early as 1968 - a commitment to progress through
the harnessing of relevant available technologies, a practice that continues even today.

We have traveled a long way from our early days when we were using simple keypunching
machines. Significant improvements have been made in application systems and
infrastructure since then - from Batch processing to on-line systems, from IBM 1401 and
Data General system to the latest Linux/UNIX and Windows 2003 based machines. We have
made timely transitions determined by available technologies and business requirements.

In February 2007 the company made a quantum jump from in-house developed systems
using Oracle 9i and Developer 6i to an ERP (SAP) based solution. This decision was based
solely on our strategic objectives and the business benefits that we expect to derive from
implementing such a solution. With this move we also aligned people, business processes and
technologies across the country.

The Company has an Intranet Portal called ‘Accelerate’ which is dedicated to employees. The
portal’s content is based on Personal information relating to Human Resource matters,
Performance Management, as well as other information of use to employees such as the latest
news on company affairs, developments on sustainable development, house magazines and
newsletters.

Being a large organization with a countrywide network of manufacturing, marketing and

R&D centers, we have invested in the creation of a comprehensive infrastructure that allows
free flow of information across the organization. This enables almost instant communication
between all levels in the organization. A hybrid WAN network connects each of our 275 plus
locations. A judicious mix of VSAT and VPN links ensure adequate connectivity between
these locations. Each manufacturing location has a well designed LAN to meet its needs.

IT in ACC is well placed to master future expansions of our core businesses.

SUBSIDIARIES AND ASSOCIATES

Bulk Cement Corporation (India) Ltd. (BCCI)

ACC Concrete Limited

Lucky Minmat

Bulk Cement Corporation (India) Limited (BCCI)

Situated at Kalamboli, in Navi Mumbai (formerly New Bombay), this company caters to
bulk cement requirements of the city of Mumbai and its environs. It has two cement storage
silos with a capacity of 5,000 tons each. The plant receives cement in bulk from ACC plants
at Wadi. The plant has its own special purpose railway wagons and rakes and its own railway
siding. The first of its kind in India, BCCI is equipped with all the facilities required by
increasingly sophisticated construction sites in a bustling metropolis, including a laboratory,
a fleet of specialized trucks and site silos for the convenience of customers and is capable of
offering loose cement in bulk-tanker vehicles as well as packed cement in bags of varying
sizes from 1 tonne down to 25 kg bags. BCCI is situated strategically on the outskirts of
Mumbai, just off the new Mumbai-Pune Expressway. It is a landmark structure spread over
30 acres of land.

ACC Concrete Limited

ACC set up India's first commercial Ready Mix Concrete (RMX) plant in Mumbai in 1994
which together with the promotion of bulk cement has played a key role in redefining the
pace and quality of construction activity in our large cities and mega infrastructure projects.

The Ready Mix Concrete business of ACC was reorganized as a separate wholly owned
subsidiary which was incorporated as ACC Concrete Limited with headquarters in Mumbai.
Today this company is one of the largest manufacturers of Ready Mix Concrete in India with
a countrywide network of over 30 plants, with modern equipment and a large fleet of transit
mixers.

Lucky Minmat

ACC acquired 100 per cent of the equity of Lucky Minmat Private Limited. This company
holds limestone mines in the Sikar district of Rajasthan, and helps supplement limestone
supply to the Lakheri Plant.
MILESTONES
1936 Incorporation of The Associated Cement Companies Limited on
August 1, 1936.
1936 First Board Meeting of The Associated Cement Companies Limited
held at Esplanade House, Mumbai on November 10, 1936.
1937 With the transfer of the 10th company to ACC, viz. Dewarkhand
Cement Company, the formation of ACC is complete on October 23,
1937.
1944 ACC’s first community development venture near Bombay
1947 India’s first entirely indigenous cement plant established at Chaibasa
in Bihar
1952 Village Welfare Scheme launched
1955 Sindri cement works used the waste product calcium carbonate
sludge from fertilizer factory at Sindri.
1956 Bulk Cement Depot established at Okhla, Delhi
1957 Technical training institute established at Kymore, Madhya Pradesh.
1957 Katni Refractories
1961 Blast furnace slag from TISCO used at the Chaibasa Unit to
manufacture Portland Slag Cement for the first time in India.
1961 Manufacture of Accocid Cement, which resists the corrosive action of
acids and chemicals.
1961 Oilwell Cement manufactured at ACC Shahabad Cement Works in
Karnataka for cementation of oilwells upto a depth of 6,000 feet.
1961 Manufacture of Hydrophobic (waterproof) cement at ACC Khalari
Cement Works in Bihar.
1962 Manufacture of Accoproof, a waterproofing additive.
1965 ACC’s Central Research Station (CRS) established at Thane
1965 Manufacture of Portland Pozzolana Cement.
1965 Manufacture of Calundum, a High Alumina Binder; Firecrete, Low
Density Alumina Castables and High Alumina Refractory Cement.
1968 Advent of computers in ACC for data processing and designing
management information and control systems.
1968 ACC supplied and commissioned one-million-tonne iron ore
pelletising plant ordered by TISCO
1971 Manufacture of Whytheat Castables A, K, C and Cal-Al-75
1973 Take-over of The Cement Marketing Company of India (CMI)
1977 ACC receives ASSOCHAM first national award for the year 1976
instituted for outstanding performance in promoting rural and
agricultural development activities.
1978 Introduction of the energy efficient precalcinator technology for the
first time in India. Full scale commercial production based on MFC
technology at Wadi in 1979.
1979 ACC wins international contract for operation and management of a
new one million tonne cement plant at Yanbu-Ras Biridi in Saudi
Arabia.
1982 Commissioning of the first 1 MTPA plant in the country at Wadi,
1984 ACC achieves a breakthrough in import substitution by developing
and supplying a special G type of oil well cement to ONGC.
1987 ACC develops a new binder for use at sub-zero temperatures, which
ACC has a unique track record
is successfully used of innovative
in the research, product
Indian expedition development and
to Antarctica.
specialized consultancy services. It is an important benchmark for the cement
industry in respect of its production, marketing and personnel management
1992
processes. Incorporation of Bulk Cement Corporation of India, a joint venture
with the Government of India.
1993 ACC starts the commercial manufacture of Ready Mixed Concrete at
Mumbai.
1998 Commissioning of the 0.6 MTPA cement grinding unit at Tikaria, Uttar
ACC is proud of its many innovations over the years and realises
Pradesh.
that innovativeness is an essential characteristic of leadership.
1999 Commissioning of captive power plants at the Jamul and Kymore
plants in Madhya Pradesh.
1999 Tata group sells 7.2% of its stake in ACC to Ambuja Cement Holdings
Ltd, a subsidiary of Gujarat Ambuja Cements Ltd. (GACL)
2000- Achievements
ACC Tata Group sells their remaining stake in ACC to the GACL group,
who with 14.45% now emerge as the single largest shareholder of
Year ACC.
Achievement
2001
1936 Commissioning
The of the new
Associated Cement plant ofLimited
Companies 2.6 MTPA capacity aton
incorporated Wadi,
August 1
Karnataka plant, the largest in the country, and among the largest
1947 India's first entirely indigenous cement plant installed at Chaibasa.
sized kilns in the world.
ACC Sindri uses waste material - calcium carbonate sludge -from
1955
2002 ACC wins PHDCCI Good Corporate Citizen Award
fertilizer factory at Sindri to make cement
2003
1956 IDCOL
Bulk Cement
Cement Ltd established
Depot becomes a subsidiary of ACC
at Okhla, Delhi
2004 Blast
IDCOLfurnace
Cementslag, (a waste
Limited by-product
is renamed from steel)
as Bargarh fromLimited
Cement TISCO used
(BCL).at
1961
ACC Chaibasa to manufacture Portland Slag Cement.
2004 ACC raises US $ 100 million abroad through Foreign Currency
Oilwell Cement
Convertible manufactured
Bonds at US$
(FCCB’s) for ACC 60
Shahabad for cementation
million and of
Global Depository
1961
oilwells upto a depth of 6,000 feet.
Shares (GDS’s) for US $ 40 million. Both offerings are listed on the
1961 London Stock
Manufacture of Exchange.
Hydrophobic (waterproof) cement at ACC Khalari.
2004 Manufacture
ACC named of as Portland
a Consumer
Pozzolana
Superbrand
Cement byusing
the Superbrands
naturally available
Council
1965
materials.
of India, becoming
An eco-friendly
the only
cement
cement
using
company
an eco-friendly
to get thisprocess.
status.
2004 ACC inducts Safety
GreenTech use of Gold
pollution
and control equipment
Silver Awards and high
awarded efficiency
to Madukkarai
1966 sophisticated electrostatic precipitators for its cement plants
Cement Works and Katni Refractory Works by Greentech Foundation and
captive
for outstanding performance in Safety Management System. do so.
power plants decades before it becomes mandatory to
Introduction of the energy efficient pre-calcination technology for the
1978
first time in India.
2005 ACC receives the
Commissioning CFBP
of the Jamnalal
first 1 MTPABajaj Uchit
(million Vyavahar
tonne Puraskar
per annum) plant in
1982
Certificate
the country of
at Merit
Wadi,–Karnataka.
2004 from Council For Fair Business Practices.
2005 ACC achieves
Holcim groupaofbreakthrough in import
Switzerland enters substitution
strategic alliancebywith
developing
Ambuja and
1984
supplying
Group byaacquiring
special Gatype of oilstake
majority well cement to ONGC.
in Ambuja Cements India Ltd.
(ACIL)
ACC which aatnew
develops the binder,
time held 13.8 %
working at of the total
sub-zero equity shares
temperature, in is
which
1987 ACC. Holcim simultaneously makes an open offer to ACC
successfully used in the Indian expedition to Antarctica.
shareholders, through Holdcem Cement Pvt. Limited and ACIL, to
Incorporation of Bulk Cement Corporation of India, a JV with the
1992 acquire a majority shareholding in ACC. Pursuant to the open offer,
Government of India.
ACIL’s shareholding in ACC increases to 34.69 % of the Equity share
1993 Commercial manufacture of ready-mixed concrete at Mumbai.
capital of ACC.
2005 Commissioning of Modernisation and Expansion project at Chaibasa
in Jharkhand, replacing old wet process technology with a new 1.2
MTPA clinkering unit, together with a captive power plant of 15 MW.
2005 Financial accounting year of the company changed to calendar year
January-December
2006 Subsidiary companies Damodhar Cement & Slag Limited, Bargarh
Cement Limited and Tarmac (India) Limited merged with ACC
Commissioning of the new Wadi plant of 2.6 MTPA capacity in
2006 ACC announces new Workplace policy for HIV/AIDS
2001 Karnataka, the largest in India, and among the largest sized kilns in
2006 the
Change
world.of name to ACC Limited with effect from September 1, 2006
from The
Supply Associated
of High Cement
Performance Companies
Concrete of MLimited.
-75 grade to JJ Flyover in
2002
2006 Mumbai becoming
ACC receives Good first time in India
Corporate CitizentoAward
supply2005-06
concretefrom
of such high
Bombay
strength
Chamberlevel for use in aand
of Commerce mega construction project.
Industry
2006 Commissioned
New corporateAsia’s
brandlargest Tube
identity andConveyor of 2.5
logo adopted kmsOctober
from for 15,
2005 transportation
2006 of Limestone from mines to plant at the newly
modernized Chaibasa Works in Jharkhand.
2006 ACC establishes Anti Retroviral Treatment Centre for HIV/AIDS
patients at Wadi in Karnataka– the first ever such project by a
ACC Cement
private sector company in India.
ACC's brand name is synonymous with cement. Its marketing, sales and
distribution
2007 processes
ACC arewith
partners industry standards.
Christian MedicalThe brandfor
College building approach
treatment of to
marketing cement which was first
HIV/AIDS in Tamil Nadu adopted by ACC has proved to be
exceptionally successful in respect of blended cements in terms of providing
2007 Sumant Moolgaokar Technical Institute completes 50 years and
more effective communication with customers and has been emulated by other
reopens with new curriculum
companies in the industry.
2007 ACC commissions Wind energy farm in Tamilnadu.
Ready-Mix Concrete
2008 Ready mixed concrete business hived off to a new subsidiary called
ACC established the country's first commercial ready-mix concrete (RMX) in
ACC Concrete Limited.
Mumbai. ACC's pioneering efforts in this respect along with the introduction of
bulk cement handling facilities have been responsible for redefining the pace and
quality of construction activity in metropolitan cities and in mega infrastructure
projects. The JJ flyover in Mumbai was the first mega construction project in
India to use High Performance Concrete of M-75 grade.

Research & Development

ACC is the only cement producer in India with its own in-house research and
development facility. This unit, recognized by the Department of Scientific &
Industrial Research (DSIR) in the Ministry of Science and Technology, is engaged
in research and development activities related to cement and concrete areas.
The R & D programme addresses a spectrum of activities that cover technical
services for quality and technology up-gradation and development of products
and processes in the company’s core business. Given the inherent variability in
the mineral resources used in cement manufacture, considerable attention has
been devoted to continuously optimizing process conditions including raw
materials proportioning to ensure the highest quality.

ACC has a unique track record of innovative research and specialized

technological services. Some special products born out of this own in-house
research, include a range of unique products of immense value to the concrete
and construction sectors such as High Performance Concretes, Acconex a non-
explosive demolition agent and ACCMarg a novel technology for flexible
pavements suitable for resurfacing and strengthening roads and highways..

ACC’s concrete expertise has been sought in the restoration of several heritage
buildings in India including the famed CST terminus (formerly called Victoria
Terminus) at Mumbai, churches and royal palaces. We have also facilitated the
restoration of numerous buildings and structures valuable to rural communities
in our neighbourhood..
Sharing Knowledge
Following the massive earthquake in Gujarat, ACC's civil engineers trained over
1500 unemployed youth from remote villages in the fundamentals of building
stronger, more earthquake resistant structures. This was the first formal training
effort of its kind for masons. Many of these youth are now gainfully employed.

Environment Protection
ACC is among the first companies in India to include commitment to
environmental protection as one of its corporate objectives, long before pollution
control norms and regulatory act came into existence. The company inducted
the use of pollution control equipment and high efficiency sophisticated
electrostatic precipitators for cement kilns, raw mills, coal mills, power plants
and coolers as far back as 1966.

PRODUCTS INFORMATION

Bulk Cement

Yet another first in our six-decade history of cement in India has been the introduction of
Bulk Cement, an alternative to bagged cement, which is of particular advantage to large
consumers of cement. Internationally, the trend is to move cement more and more in loose
form rather than bagged. In fact, over 90 percent cement in the USA, and other European
countries is transported and sold in bulk, unlike in India, where only one percent is
transported in bulk.

ACC Bulk

India's leading cement company, ACC - in a joint venture with the government of India - has
set up the most sophisticated bulk unloading terminal at Kalamboli, Navi Mumbai, to bring
its cement from the ACC plant at Wadi in Karnataka.

The terminal at Kalamboli has three 5000-tonne-capacity silos to store the cement which is
transported in specially designed railway wagons. The company has its own fleet of 15-tonne
road-bulkers in which cement is then brought to the end-user's construction site. The terminal
has three modes of evacuation: bulk tanker trucks, jumbo bags (one and 1.5 tonnes), and 50
kg bags. The mechanization in the loading/unloading of cement, reduces manual intervention
to the barest minimum.

At the site, the cement is pumped into portable 15-tonne steel silos (supplied by ACC). Not
only do these silos require less storage space than conventional bag storage godowns, but
also the silos are designed to facilitate free-flow discharge of the cement. This further
underscores another of ACC Bulk’s characteristic - ‘untouched by hand’. And dust collecting
silos safeguard against dust pollution.

A well-equipped laboratory ensures that the testing is carried out scientifically to comply
with all cement quality norms. The site silos, which are a must at the customers’ sites, are
provided on mutually agreed terms, and eliminate a major cause of concern to the end-user.
Pilferage also is made impossible.

The bulk tanker for bulk cement transport and the silo at site to receive this cement are a
welcome innovation from the conventional and time-consuming bag distribution system.
Inventory in terms of locked-up capital is now the concern of the supplier.

The large and unwieldy godown construction and maintenance that is required at
construction sites is now avoided. The measured quantity extracted by the discharge system
ensures correct weight and eliminates human error.

Advantages of using ACC Bulk • Assured quality.

• No handling from the factory to your site, therefore exact weight
• Tamper proof delivery, therefore no adulteration possible
• Immediate delivery, therefore no need to stock inventory
• Order only when you are ready to use, so your money is not locked up
• Steady supply

Customer profile
Prospective customers for bulk cement are RMX manufacturers, institutions, government
agencies, contractors, builders, manufacturers of pre-cast fabricated concrete blocks, asbestos
sheets and many more. Many of them have their own batching plants and are using bulk
cement.

Bulk Cement – customer services

The other features of this project include 125 wholly owned railway wagons which ensure
that the manual intervention for loading and unloading of cement is minimal. The cement,
until it reaches the terminal and the customer, is untouched by hand. The terminal has three
modes of evacuation, namely in Bulk tanker trucks, in Jumbo Bags (1 tonne and 1.5 tonne)
and traditional bags of 50 and 25 kgs.

Cement is now delivered by weight, duly weighed on electronic weighbridges. The cement
godown for the storage of bags, has virtually become part of history. Instead you have tubular
steel silos, which take up much lower space and at the same time are designed to ensure free
flowing discharge of the cement. The dust collectors installed on the silos ensure a pollution
free environment. The mechanization of the unloading process, enables the total quantity of
cement (15 tonnes) to be unloaded into the site silo in 25 minutes flat. Cement is now
delivered just on time.

A well-equipped laboratory ensures that the testing is carried out scientifically to comply
with all cement quality norms. The site silos which are a must at the customers sites, can be
provided at mutually agreed terms, eliminates a major cause for concern for the end-user.
Pilferage is also made impossible.

ACC BULK has gone one step further. A mini batching plant has now been designed which
at a very reasonable cost, ensures quality concrete while reaping the benefits of bulk cement.
Continuous innovations like these make ACC BULK, the cement of choice.

Once at your site Bulkers would discharge near 100 percent cement into the airtight, weather
proof site silo, with a capacity of 15 tonne. A discharge system, either mechanical or
electronic could be additionally supplied and unloading 15 tonne of cement into a silo would
be effected in about 15 minutes. No storage sheds and no labor are required for unloading.

Complementing all this is a dedicated team of service personnel to ensure trouble-free

operations of site silos and auxiliary equipment. They are just a phonecall away - both the
marketing office in Mumbai, and also at the plant at Kalamboli.

PRODUCT QUALITY

Product Development has always been an important activity at ACC, arising out of a focus on
quality and process improvement. It has been a constant partner, driving research, innovation
and evaluation. In 1964, a centralized research facility - the Central Research Station (CRS)
was established in Thane. The research complex now renamed as ACC Thane Complex,
spread over an area of 8000 sq m has modern labs with the latest equipment and manned by
highly qualified scientists and technologists who carry out product development work in
cement and allied fields.

ACC has effectively pledged its reputation as the market leader in the quality of
cement. Maintaining this lead calls for harnessing the resources and expertise of
the company - from applied research and production to marketing. Accordingly,
all ACC factories are equipped with state-of-the-art process control
instrumentation and associated quality control and testing laboratories. Trained
engineers, chemists and technicians man these. The Central Laboratory at ACC
Thane Complex is used as a reference laboratory for diagnosis and resolving
specific trouble-shooting cases.

As a result of this focus on quality, ACC cement specifications exceed those set
by BIS by a wide margin. Today, all ACC cement plants have the ISO 9001
Quality Systems certification. This demonstrates our tradition of providing
reliable and consistent quality through the application of modern technology,
and justifies the preferences of a nationwide customer base.

ACC manufactures the following types of cement, in addition to which, it

provides Bulk Cement and Ready Mix Concrete.

Ordinary Portland Cements

• OPC 43 Grade

• OPC 53 Grade

Blended Cements

• Fly-ash based Portland Pozzolana Cement

• Portland Slag Cement

ORDINARY PORTLAND CEMENTS

43 Grade Cement (OPC 43 Grade)

ACC Cement is the most commonly used cement in all constructions including
plain and reinforced cement concrete, brick and stone masonry, floors and
plastering. It is also used in the finishing of all types of buildings, bridges,
culverts, roads, water retaining structures, etc.

What is more, it surpasses BIS Specifications (IS 8112-1989 for 43 grade OPC)
on compressive strength levels.

ACC Cement is marketed in specially designed 50 kg bags.

53 Grade Cement

This is an Ordinary Portland Cement which surpasses the requirements of IS:

12269-53 Grade. It is produced from high quality clinker ground with high purity
gypsum.

ACC 53 Grade OPC provides high strength and durability to structures because
of its optimum particle size distribution, superior crystalline structure and
balanced phase composition.

It is available in specially designed 50-kg bags.

BLENDED CEMENTS

Fly-ash based Portland Pozzolana Cement

This is a special blended cement, produced by inter-grinding higher strength

Ordinary Portland Cement clinker with high quality processed fly ash - based on
norms set by the company's R&D division. This unique, value-added product has
hydraulic binding properties not found in ordinary cements.

It is available in specially designed 50-kg bags.

What is special about ACC Fly-ash based PPC?

ACC Fly-ash based PPC is made by intergrinding high strength clinker with
specially processed flyash. This imparts a greater degree of fineness to ACC Fly-
ash based PPC cement, improved workability properties while mixing, and
makes concrete more corrosion resistant and impermeable. All of this makes for
better long-term strength and improved corrosion resistance and therefore,
greater life for your constructions. ACC Fly-ash based PPC is an eco-friendly
cement

What are the advantages of using ACC Fly-ash based PPC ?

In concrete made from ordinary cements, moisture reacts with calcium

hydroxide in concrete to form calcium bicarbonate, which leaches out of the
concrete, leaving pores that reduce its strength. ACC Fly-ash based PPC has
ingredients which react with calcium hydroxide to form CSH gel, to provide
additional strength, which actually makes the concrete grow in strength over the
years. It also produces less heat of hydration and offers greater resistance to
the attack of aggressive waters than normal Portland cement.

Can ACC Fly-ash based PPC be used for all jobs in construction?

ACC Fly-ash based PPC easily replaces OPC and provides additional advantages
for practically all types of construction applications - commercial, residential,
bungalows, complexes, foundation, columns, beams, slabs and RCC jobs. It is
especially recommended for mass concreting work, and where soil conditions
and the prevailing environment take heavy toll of constructions made with
ordinary cements.

How ACC Fly-ash does based PPC stand up to corrosive environments?

Due to its inherent characteristics, ACC Fly-ash based PPC makes very corrosion
resistant concrete that is superior to concrete made with OPC. It is more
impermeable to oxygen, CO2, chlorides, etc. Leaching of alkalis is reduced and
the alkaline environment around steel is maintained.

Portland Slag Cement

This is slag-based blended cement that imparts strength and durability to all
structures. It is manufactured by blending and inter-grinding OPC clinker and
granulated slag in suitable proportions as per our norms of consistent quality.
PSC has many superior performance characteristics which give it certain extra
advantages when compared to Ordinary Portland Cement

It is available in specially designed 50-kg bags.

What is special about ACC PSC?

Compared to OPC, ACC PSC imparts some important additional advantages

• Reduction in free lime leaching.

• Ultimate higher strength.
• Improved workability reduced bleeding as well as segregation and
corrosion.
• Denser, less permeable concrete and mortar.
• Better resistance to sulphates, chlorides, and CO2 and alkali-aggregates
reaction.
• Less heat, reduced plasticity and drying shrinkage.
• Increased static modulus of elasticity.
• Increased serviceability with less deflection of members and micro cracks
and reduced cost of construction and maintenance.

All these factors make for a strong, durable, and longer lasting construction.
ACC PSC benefits the structure, protects the environment by reducing CO2
emissions and helps conserve energy. Which is why it is often referred to as eco-
friendly cement.

The Federation International de la Precontrainte (FIP) Guide to Good Practice for

"concrete constructions in hot weather," states that if concrete is likely to be
exposed to an environment of sulphate-bearing water or soil, it is preferable to
use a proven type of blended cement containing ground granulated blastfurnace
slag. Concrete made with ACC PSC has a higher density than concrete made
with OPC, and hence it improves the durability of concrete structures.

It can, therefore, be used for all purposes where OPC or PPC is used.

Analysis through site mapping

• On the basis of construction

• On the basis of construction (cluster wise)

• On the basis of construction (Area wise)

• On the basis of construction no. of sites(cluster wise)

• On the basis of construction no. of sites(Area wise)

• On the basis of construction steage of construction (area wise)

• Segment wise construction in Bhopal.

• Segment wise construction (cluster wise)

• Segment wise construction( area wise)

• Brand presencr in Bhopal

• Brand presence (cluster wise)

• Brand presence (area wise)

• Brand presence in type of construction

• On the basis of size of construction in Bhopal

• On the basis of size of construction(cluster wise)

• On the basis of size of construction (area wise)

• Help centre awareness (cluster wise)

• Help centre awareness (area wise)

(1) On the basis of construction

 CONSTRUCTION N/E/R( Bhopal)

NEW 261
EXTENTION 17
RENOVATION 5

300
250
200
150
100
50
0
NEW EXTENTION RENOVATION

(2) On the basis of construction (cluster wise)

 CONSTRUCTION N/E/R(CLUSTER WISE)

A B C D
NEW 80 79 42 60
EXTENTION 3 11 2 1
RENOVATION 0 0 2 3

80

60

40

20

0
NEW EXTENTION RENOVATION

A B C D

(3) On the basis of construction (Area wise)

CONSTRUCTION N/E/R (AREA
WISE)

A1 A3 B2 B3 C1 C2 C3 D1 D2 D3
NEW 75 5 34 45 13 12 17 21 25 14
EXTENTION 2 1 6 5 0 0 2 0 1 0
RENOVATION 0 0 0 0 1 1 0 0 1 2

80
70
60
50
40
30
20
10
0
A1 A3 B2 B3 C1 C2 C3 D1 D2 D3

NEW EXTENTION RENOVATION

(4) On the basis of total no. of construction

(cluster wise)
 TOTAL NO. OF CONSTRUCTION
(CLUSTER WISE)

A 83
B 90
C 46
D 64

100
80
60
40
20
0
A B C D

NO. OF CONSTRUCTION

(5) On the basis of total no. of construction (Area wise)

 TOTAL NO. OF CONSTRUCTION
(AREA WISE)

A1 77
A3 6
B2 40
B3 50
C1 14
C2 13
C3 19
D1 20
D2 27
D3 16

80

60

40

20

0
A1 A3 B2 B3 C1 C2 C3 D1 D2 D3

NO. OF CONSTRUCTION
 (6) On the basis of stage of construction (area wise)

Stage of construction( area wise)

STRUCTURAL
PLASTERING MASONRY WORK FOUNDATION LAYOUT SLAB CASTING

A1 25 0 34 11 4 3
A3 1 0 5 0 0 0
B2 20 1 13 3 1 2
B3 12 0 30 2 4 2
C1 2 0 7 3 1 1
C2 2 0 6 4 0 1
C3 9 0 4 4 2 0
D1 6 0 6 4 4 1
D2 13 1 8 4 0 0
D3 6 0 8 1 0 1

35
30
25
20
15
10
5
0
A1 A3 B2 B3 C1 C2 C3 D1 D2 D3

PLASTERING MASONRY STRUCTURAL WORK FOUNDATION LAYOUT SLAB CASTING

(7) On the basis of segment wise construction (Bhopal)

SEGMENT WISE CONSTRUCTION IN

BHOPAL

IHB 240
GROUP HOUSING 21
GOVT. 7
COMMERCIAL 15

250
200
150
100
50
0
IHB GROUP GOVT. COMMERCIAL
HOUSING

NO. OF SITES
(8) On the basis of segment wise construction
(Cluster wise)

SEGMENT WISE CONSTRUCTION(CLUSTER)

A B C D
IHB 78 70 44 48
GROUP HOUSING 3 13 0 5
GOVT. 0 3 1 3
COMMERCIAL 2 4 1 8

80

60

40

20

0
A B C D

IHB GROUP HOUSING GOVT. COMMERCIAL

 (9) On the basis of segment wise construction
(Area wise)

A1 A3 B2 B3 C1 C2 C3 D1 D2 D3
IHB 73 5 29 41 12 13 19 15 20 13
GROUP
HOUSING 2 1 7 6 0 0 0 3 1 1
GOVT. 0 0 2 1 1 0 0 1 1 1
COMMERCIAL 2 0 2 2 1 0 0 2 5 1

80

60

40

20

0
A1 A3 B2 B3 C1 C2 C3 D1 D2 D3

IHB GROUP HOUSING GOVT. COMMERCIAL

(10) BRAND PRESENCE (BHOPAL)

ACC 115
ULTRATECH 64
J.P. BULAND 32
MYCEM 43
LAFARGE 25
BIRLA 4

150

100

50

0
1

ACC ULTRATECH J.P. BULAND MYCEM LAFARGE BIRLA

 (11) BRAND PRESENCE (CLUSTER WISE)

ACC ULTRATECH MYCEM J.P.BULAND LAFARGE BIRLA

A 31 12 17 10 12 1
B 33 19 17 10 10 1
C 26 12 2 5 1
D 25 21 7 7 2 2

40

30

20

10

0
A B C D

ACC ULTRATECH MYCEM J.P.BULAND LAFARGE BIRLA

 (12) BRAND PRESENCE (AREA WISE)

ACC ultratech mycem J.P.BULAND LAFARGE BIRLA

A1 29 10 16 10 11 1
A3 2 2 1 0 1 0
B2 9 8 12 9 2
B3 24 11 5 1 8 1
C1 8 4 0 2 0 0
C2 8 2 1 2 0 0
C3 10 6 1 1 1
D1 6 8 4 2 1
D2 15 9 2 1 0 0
D3 4 4 1 6 0 1

30
25
20
15
10
5
0
A1 A3 B2 B3 C1 C2 C3 D1 D2 D3

ACC ultratech mycem J.P.BULAND LAFARGE BIRLA

 (13) BRAND PRESENCE IN TYPE OF
CONSTRUCTION

ACC ULTRATECH MYCEM J.P.BULAND LAFARGE BIRLA

IHB 101 54 32 30 23 0
GROUP
HOUSING 8 2 6 1 0 4
GOVT. 2 1 3 0 1 0
COMMERCIAL 4 7 2 1 1 0

120
100
80
60
40
20
0
ACC ULTRATECH MYCEM J.P.BULAND LAFARGE BIRLA

IHB GROUP HOUSING GOVT. COMMERCIAL

(14) BRAND PRESENCE IN SIZE OF
CONSTRUCTION (BHOPAL)

less then 500 4

500-1000 24
1000-2000 77
2000-4000 53
ABOVE 4000 65

NO. OF SITES

80

60

40

20

0
less then 500 500-1000 1000-2000 2000-4000 ABOVE 4000

NO. OF SITES
(15) BRAND PRESENCE IN SIZE OF
CONSTRUCTION
(Cluster wise)

A B C D
less then
500 0 4 0 0
500-1000 16 7 2 2
1000-2000 18 27 12 18
2000-4000 34 28 10 18
ABOVE
4000 14 23 10 18

35

30

25

20

15

10

0
A B C D

less then 500 500-1000 1000-2000 2000-4000 ABOVE 4000

 (16) BRAND PRESENCE IN SIZE OF
CONSTRUCTION (Area wise)

A1 A3 B2 B3 C1 C2 C3 D1 D2 D3
less then
500 0 0 1 3 0 0 0 0 0 0
500-1000 11 5 3 4 1 1 0 0 1 1
1000-2000 18 0 10 17 3 5 4 7 3 8
2000-4000 34 0 11 17 6 5 10 6 13 5
ABOVE
4000 13 1 15 8 4 2 4 8 8 2

35

30

25

20

15

10

0
A1 A3 B2 B3 C1 C2 C3 D1 D2 D3

less then 500 500-1000 1000-2000 2000-4000 ABOVE 4000

(17) HELP CENTRE AWARENESS (CLUSTER
WISE)

A 12
B 27
C 7
D 20

30

20

10

0
A B C D

AWARENESS
(18) HELP CENTRE AWARENESS
(AREA WISE)

A1 12
A3 0
B2 11
B3 16
C1 3
C2 1
C3 3
D1 7
D2 9
D3 4

20

15

10

0
A1 A3 B2 B3 C1 C2 C3 D1 D2 D3

AWARENESS
 BIBLIOGRAPHY

Books:

C.r. Kothari- research methodology

G.s. Bery-Marketing Reserch
Philip Kotler-Marketing Reerch

Web Sites:

www.askacc.com
www.accltd.com