Build your Facebook Page

Create a Page to build lasting relationships with your existing customers and to promote your business.
Pages allow you to:
Express your identity with features like cover photos and your businesss key milestones
Add normaton about your busness and respond to your customers n a quck, more persona way
To build your Page, simply:
Visit http://www.facebook.com/pages/create.php to create your Page
Start budn your an base by nvtn rends, amy and empoyees to ke" your Pae
Get your vanity URL at http://www.facebook.com/username and promote it on all your marketing material
Click here for more information on Pages: ads.ak.acebook.com/ads/IacebookAds/Paes_Uvervew.pd

Connect with new fans with multiple well-targeted Facebook Ads
Unce you have created your Pae, acqure new ans or your Pae wth Iacebook Ads.
Facebook Ads allow you to:
Crow your an base by encouran peope to ke your Pae by oern vauabe benets
Reach a are audence wth a we tareted Ad campan
To create Facebook Ads, simply:
Co to http://www.facebook.com/ads/create to set up your Ads
Create at east our versons o your Ads so you can experment wth derent maes, cas to acton and messan
to understand what Ads are perormn the best
Test a varety o taret roups based on crtera such as ae, ender, kes, nterests, ocaton, etc.
Reuary revew the perormance o your Ads by vstn http://www.facebook.com/ads/manage
Engage your fans with quality content
Develop a posting strategy to engage with your fans on an ongoing basis and increase your posts visibility.
Your posting strategy allows you to:
Cve your Pae an authentc and consstent voce and encourae peope to ke and share your posts
Drve saes by oern speca deas and veaways to brn peope nto your store
To develop your posting strategy, simply:
Create a conversational calendar to help plan the timing and themes of your posts (we suggest 12 posts per week)
Post enan content ke photos, vdeos and questons to encourae an partcpaton
Hhht mportant and reevant stores wth our new star uncton and use the new pnnn" uncton to anchor the
most important stories to the top of your Page for up to 7 days
Reach and enae more o your ans by sponsorn Pae posts at http://www.facebook.com/ads/create
Facebooks Steps to Business Success
Inuence the friends of fans by promoting social activity from your Page
Extend the reach of your posts by promoting your fans interactions on your Page to their friends on Facebook.
Promoting your Pages social activity allows you to:
Drve awareness and promote an nteractons wth your busness
lncrease the vsbty o your ans' enaement wth your posts or your Pae to enerate wordomouth promoton
To promote social activity from your Page, simply:
Cck http://www.facebook.com/ads/create
Seect what you woud ke to promote, ths can be i} a post on your Pae, z} when peope Lke your Pae, or _}
when people Like a post on your Page
Lnsure your Pae has a mnmum o fans so you have enough reach for your campaign
Reuary revew, pause and optmze your campans at http://www.facebook.com/ads/manage