PROPOSAL

By:

Buluran, Joseph Rannie

Co, Timothy Kevin
Guison, Francisco Ma. (OOA)
Malabanan, Jinno Rafael
Submitted to:
Mr. Dave Quitoriano
March 17, 2009
PROJECT OVERVIEW

Our project proposal is to promote the product Extra Joss energy drink to the Philippine market. The
producer of Extra Joss energy drink must know the feedback from their customers and because of this
notion; we come up with the idea of proposing a website that would connect the relationship between
Extra Joss energy drink and the customer. The marketer of Extra Joss must know the details on how do
customers really understand the product also they must identify their target market thoroughly for an
effective marketing strategy.

The proposal again is a website that includes all features of Extra Joss as a good energy drink for working
class Filipinos. The goal of this proposal particularly the website feature is to maintain and improve the
marketing aspect of the company as well as strengthening the name of this product to the Philippine
market. This proposal is one way to exceed other competitors in the country.

By creating a website, it is considered to be the most interactive way to know the customers feedback
about this energy drink and also to know the level of this product in the industry. Competitors of energy
drinks really competing for the target market across the Philippines therefore each of these competitors
must achieve the competitive advantage to other competitors so that they will become strong in the
Philippine Market.

PROJECT THEME

The theme proposed is included in the team’s website proposal. This theme must be interactive and
matched up with Extra Joss energy drink characteristics such as colors. The perspective of the proposed
site will really depend on the product and how the marketers market it across the country. The
developers of the proposed site will depend on its respective themes conceptualized by the marketers.
The approval of the management for the proposed site will be prioritizing by the team so; the project
theme of this proposal might change.

SPECIAL CONSIDERATION

Since the target market of Extra Joss Energy drink are working class Filipinos, there are possibilities that
the proposed website might not meet the working class because of lack knowledge about computers.
This kind of situation is uncontrollable; therefore, the solution of the project is to promote extra joss
energy drink to other social networking site to be able to view this promotion that has access in the
internet. Another consideration is the language wherein the customer can choose English or tagalog
languages.
OVERVIEW

The objectives of this proposal are:

To promote Extra Joss energy drink to the Philippine market and achieve the group’s goal so as
to accomplish the sales pitch of the company with a website proposal.

To develop a marketing promotions for Extra Joss through means of World Wide Web. With this
proposal, it allows consumers to check the latest information about Extra Joss.

To promote Extra Joss to target consumers and strengthen promotional strategies with the use
Web 2.0 technologies.

Website content must be attractable to the customer as long as it is user interactive and social
networks enabled.

PROJECT WEBSITE DESIGN / MOCK-UPS

The team is currently building the site wherein they choose to use Coda as a source of website
frame on their project.

WPCODA by Wordpress is one of the most interactive ways of browsing a site. The development
team use this as an open source features included in the teams proposal.
FEATURES

Discussion forums and Bulletin Boards that allow customers to comment or suggest about the
energy drink.

Social Networking with social discussion forum and Bulletin Boards.

 A feature that made especially for the customers who are interested in the product.
Through this feature, customers can talk about the product and appreciate the product.

Blog site

 A feature where the consumer writes a commentary about the product as well as to
promote the product as well.

Others

 Download feature includes the images of Extra Joss, as well as pictures of the customers
and the corporate employees who distribute this product here in the Philippines
(Archive Gallery)

 The latest and previous video commercials can be streamed.

SPECIAL FEATURES

The team will be proposing a social networking site for all consumers who are using extra joss as
their main energy drink. As per an added feature, the team will develop a fan page in facebook and
other social networking sites that enable Extra Joss an added marketing back up.

There will be an advertisement that will be displayed to sites such as Friendster and Multiply to
keep the advertisement power alive from the target customer. If due to time constraint, this
advertisement feature will not be implemented by the development team.
PROPOSED SITEMAP

These are the following content of the website:

Home – includes the homepage of Extra Joss energy drink. Provides a general description about the
energy drink and persuade the customers why they need to buy this energy drink.

About page – includes the company background of extra joss. Also includes the mission, vision,
objectives of the company for the Philippine Market.

Discussion forums – includes the commentaries and feedback about the energy drink. The customer can
put his/her name to discussion forums and allow him/her to post commentaries or discussion.

Blog site – contains blog all about Extra Joss. The other customer can comment about a particular blog.

Archives and streaming page – includes the interactive features of Extra Joss such as download image of
extra joss, company pictures and activities, sponsorships, and streaming of the previous and latest TV or
radio commercials of extra joss.

Contact us page – includes information and contact directories within the company.

PROJECT COSTING

# Activity Time Cost Comments

1.) Domain name registration n/a $ 8.99.00 or Php 1 year domain name
430.00 hosting from Name.com

2.) Hosting fees n/a Free Using 000webhost.com.

Includes Database,
phpMyadmin, and other
features from 000webhost

3.) IT Infrastructures 2 days Php 5, 000.00 Infrastructures needed for

making the proposed
website such as internet,
network devices, server
hosts, etc.
4.) Project development 1week Php 1,500.00 Present the proposal to
the management and start
Phase 1: Designing phase,
designing it. Approval by
Website modeling/prototyping, the management to start
Project orientation the project. User
interfaces

5.) Project Development 2 weeks Php 2, 500.00 Includes transportation

and communication
Phase 2: Revisions Phase expense, Approval for
revisions

6.) Project Development 3 weeks Php 20, 000. 00 Transition and Training for
the management,
Phase 3: Final Implementation Advertisement of the site,
Phase, Beta Testing, Final Training for users and
Release. webmaster who will
manage this site.

7.) Estimate costs of utilities: Overall Php 15,000. 00 The estimate expense for
Electricity, water, food, time used the utilities needed by the
equipments, Software within the development team.
requirements, Communication project
expense

8.) Labor expense Overall Php 10, 000.00 / The labor salary of each
time developer developer of the project.
scoped of
4 developers
the project
Php 40, 000.00

TOTAL The overall estimate cost

ESTIMATE of the project
COST: Php 84,430.00

If the company likes the proposal, the management will approve it. Note that all of the cost expense will
be paid by the company. For other utilities, the expense will be provided by the team. The total
estimates cost is just the estimate cost overall in the project. This given cost might change due to some
changes of the project or depreciation of costs of utilities and other expenses.
FINAL PITCH OF THE PROJECT

The company will award project for us because our proposal will be relying on social networking
site which is the most effective and coolest way to communicate and advertise this product to
the people. With this proposal, the relationship between customers and the company will
become more productive and interactive. Company can easily think the feelings of the customer
regarding the product.