UNIVERSITY OF CALIFORNIA, BERKELEY Haas School of Business UGBA 178 Midterm #2

Case: Martins Textiles (also available on bSpace) Question to Answer: What would you do in this business situation if you were John Martin? Guidelines:

Midterm Spring 2013

The deliverable will consist of a written document that must be no longer than 3 pages in length, 12 point font, minimum 1 inch margin on all sides, and double spaced. You also may include a 1 page appendix. Each student must individually submit the written document via bSpace by 11:55PM on Wednesday, April 3 You may do additional research if you wish, but make sure you cite your references. Grading: The Midterm will be graded on a 100 point scale based on the written document. A total of 100 will be the highest, with 0 being assigned only if a student fails to meet the submission deadline. The Midterm should be written with the idea that less is more, aiming for clear, crisp answers. A discussion of the grading approach follows (scoring rubric is on the next page): 1) An Excellent write-up will be well organized structurally, clearly identifies the issue at hand, present a compelling analysis of the case question, and provide a persuasive recommendation. Additionally, the writeup will use succinct, clear language with minimal distractions in formatting and grammatical issues and will read like an effective business brief. 2) A Very Good write-up will demonstrate understanding of the case issues and will be organized logically with clear analysis however improvements required in the persuasiveness of the argument and recommendations. 3) A Fair write-up will show partial understanding of the case issues and will have room for improvement in how the case structure is organized, the analytical rigor of the argument and the persuasiveness of the recommendation. 4) A Below Average write-up will reflect minimal understanding of the case and low effort in the how the case is structured and analyzed along with a recommendation that is not persuasive.

UNIVERSITY OF CALIFORNIA, BERKELEY Haas School of Business

Midterm #2 Scoring Rubric

Midterm Spring 2013

Category Scores (1-100 Scale with 100 being the highest) Issue Identification (25%): Analysis (25%): Recommendation (50%):

Final Score

(Average of Category Scores) :