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    Sufi Maher
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    This document provides information on four major cellular companies in Pakistan: Telenor, Mobilink, Warid, and Ufone. It outlines their introduction dates, market shares, objectives, target markets, and slogans. Telenor is the 3rd largest operator with 10.7 million customers. Mobilink is the largest with a 41% market share and 28.24 million customers. Warid has a 17% market share and targets every class. Ufone entered the market in 2001, targets youth, and has a 22% market share making it the 2nd largest.

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    marketing

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    Telecommunication

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    This document provides information on four major cellular companies in Pakistan: Telenor, Mobilink, Warid, and Ufone. It outlines their introduction dates, market shares, objectives, target markets, and slogans. Telenor is the 3rd largest operator with 10.7 million customers. Mobilink is the largest with a 41% market share and 28.24 million customers. Warid has a 17% market share and targets every class. Ufone entered the market in 2001, targets youth, and has a 22% market share making it the 2nd largest.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    53 views4 pages

    Marketing: Assignment

    Uploaded by

    Sufi Maher
    This document provides information on four major cellular companies in Pakistan: Telenor, Mobilink, Warid, and Ufone. It outlines their introduction dates, market shares, objectives, target markets, and slogans. Telenor is the 3rd largest operator with 10.7 million customers. Mobilink is the largest with a 41% market share and 28.24 million customers. Warid has a 17% market share and targets every class. Ufone entered the market in 2001, targets youth, and has a 22% market share making it the 2nd largest.

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    of 4

    MARKETING

    ASSIGNMENT

    SUBMITTED TO: Miss Faiza

    SUBMITTED BY: ASAD WAHEED

    MSC STUDENTS UNIVERSITY OF LAHORE


    UNIVERSITY OF LAHORE Page 1

    TELENOR
    Introduction: Telenor in Pakistan Launched on 15 th March, 2005 Uptil now 3rd largest operator in Pakistani Market 10.7 Million customers Telenor Brand Award 2007

    Market Share: 3rd largest telecommination company Telenor 19% The market share of Telenor is quite near to that of the Ufone, the total number of subscribers according to the 1st quarter is 16.7, which stood at 3rd in ranking, and it has penetrated in market with well organized strategies.

    Objective: Innovative Enhancing Coverage Intense Growth Lowest prepay call rates

    Target Market: Pakistan had about 18.4 million cellular subscribers

    Sologan: Khahte hain baato baato mein

    MOBILINK
    Introduction: Pakistan Mobile Communications Limited , better known as Mobilink GSM Target Market: Mobilink has 28.24 million custome

    UNIVERSITY OF LAHORE

    Page 2

    Objective: Total Customer Satisfaction Business Excellence Trust & Integrity Respect for People Corporate Social Responsibility

    Market Share: 1st largest telecommunication company in Pakistan Mobilink 41%

    Sologan: Jazz our sunao

    WARID
    Introduction: Warid Telecom is a joint venture between Abu Dhabi Group & SingTel Group. Abu Dhabi Group entered into a strategic alliance with Singapore Telecom. Launched in Pakistan on 23rd May 2005. It is well equipped to serve in the field of service based cellular industries in Pakistan.

    Market share: It is the fourth largest cellular service provider with a market share of 17%.

    Objective: Warid will continue to challenge themselves and set new performance standards in cellular communications globally by investing in the future of our people, combining latest technology, valuing our employees and seeking knowledge and innovation in order to exceed customer expectations and serve our community

    Target Market: Every class use it

    UNIVERSITY OF LAHORE

    Page 3

    Sologan: Life ka network

    UFONE
    Introduction: The Ufone Company entered in the market of Pakistan in 29 th January 2001 Ufone firstly provide coverage in main cities like Rawalpindi , Islamabad, Karachi and Lahore Target Market: THE YOUTH Ufone targeted the middle class by introducing low rates and different packages

    Objective: we aim to provide you with wider coverage, superior connectivity, clear signals & voice quality. Wherever you are, Ufone keeps you connected. To be the best cellular option for u

    Market Share: 2nd largest telecommunication company in Pakistan Ufone 22%

    Sologon: Tum he to ho Its all about u

    UNIVERSITY OF LAHORE

    Page 4

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