TABLE OF CONTENTS

1. Executive summary (Objective of project, Research methodology, Findings, Conclusion, Recommendation)

2. Introduction

3. Research methodology . 4. Data analysis and interpretation

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. 5. Conclusion and Recommendation

6. Findings

7. Limitations

8. Appendices

9. Bibliography

EXECUTIVE SUMMARY
In todays competitive, cutting-edge world, maximizing revenues, growth and profitability forms the final destination for leading corporate. But then, theres a different breed of business enterprises which go beyond this ultimate frontier thosewho believe in not only maximizing value for the shareholders but also for employees,associates and the entire society. Enterprises who believe that businesses exist foroverall good - and the fact that by focusing on this, they will not counter fast growth,instead they will merely elevate to a higher plane ofprofitable growth and expansion.

Value bazar is one such business entity that belongs to the latter category. It is driven with a vision to growby offering innovative and superior products &services, while enriching the society as a whole The value bazar Group epitomizes the new entrepreneurial spirit of India. This is evident in itsgrowth trajectory, business models and its pro-activeness to embrace new ideas tofuel profitable growth.The VALUE BAZAR guiding light is the motto of 'Enduring Quality & Trust' which
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denotesthe company's belief in integrity, innovation and customer focus. For VALUE BAZAR, qualitymeans delivering product and services that bring satisfaction, empowerment andvalue to all the stakeholders, be it the consumers, employees, associates, governmentor the law. The group is committed to continuously improve its business processes,benchmark standards and offerings to meet the desires and expectations of its variedtarget audience sets.

The value bazar believes that sustainable successcomes through staying together as a team and realizing extraordinary victories. Thisunderstanding translates into the Group's commitment to keep all the members often he extended corporate family together - small wonder then that its name simplyexpands into LOGO

OBJECTIVE OF PROJECT

To find the effectiveness in offering various promotions schemes that the customer needs. To examine the perception of customer on sales promotion.

To analyse that whether customer are satisfied with the promotional schemes of value bazaar or not. To attract new customers and retain the existing ones.

To maintains sales of seasonal product.

To meet the challenge of competition.

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 To increase sales through promotional schemes.

RESERACH METHODOLOGY
A direct structured questionnaire incorporating close ended questions was administered to the customer of value bazaar for purpose of research study, using convenience sampling. This was supported with - in depth interviews to comprehensively extract out the relevant data. Appropriate sources such as company profile, brochures and catalogues have been referred appropriately to substitute the research study conducted.

FINDINGS

After interviewing the customers of value bazaar, the finding was as under:

A customer purchase of food and beverages from depend upon 3 factors: Various promotional offer such as buy1 get 1 free, gets 20% off etc. Massive savings on the part of customer while availing the offer. New and exchange offers for its customers are introduced every month by food bazaar.

Most of the customer used value bazaar price related promotional schemes while making the purchase especially high involvement consumers use gift voucher and other promotional tactics more frequently.
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Customers who are highly loyal towards value bazaar would not switch to other retail outlets if they have similar price related sales promotions schemes.

Many customers perceive that companies use promotional schemes just to increase its
sales. Most of the customers are satisfied with the schemes of value bazaar as they avail all the benefits being.

CONCLUSION
The important facts which are concluded from the data regarding how customer perceive price related promotional deals by value bazaar and the impact of such deals on the loyal group of customers of value bazaar: A promotional scheme serves to encourage repeat usage and neutralize the competition. Price promotion may assist in sustaining long term product loyalty of present users in addition to their more traditional role of obtaining product trial among new users. Most of the customers are satisfied with the schemes of value bazaar.

RECOMMENDATIONS
After a full analysis of project report, these are the following recommendations:

Value bazaar should use sales promotion to reward its highly loyal group of customers and encouraging repeat usage among moderately customers.

It is extremely important to check the expiry date for all food items at value bazaar as food items are in bulk, the expiry date are over but the products are still displayed.

INTRODUCTION
PROJECT TITLE

EFFECTS OF PROMOTIONAL SCHEMES ON PRE POST PURCHASE BEHAVIOUR OF CUSTOMER ON VALUEBAZAAR

RATIONALE OF PROJECT

The rationale behind the customer is to know consumer perception about various promotional schemes offered at value bazaar. This project is directed towards exploring the attitude of customer towards price or schemes promotions at value bazaar.

OBJECTIVE OF PROJECT

To find the effectiveness in offering various promotions schemes that the customer needs. To examine the perception of customer on sales promotion. To analyse that whether customer are satisfied with the promotional schemes of value bazaar or not. To attract new customers and retain the existing ones. To maintains sales of seasonal product. To meet the challenge of competition.

PROMOTIONAL SCHEMES

Promotional schemes are the part of sales promotion through which sales increase.

Sales promotion is one of the seven aspects of the promotional mix. (The other six parts of the promotional mix are advertising, personal selling, direct marketing, publicity/public relations, corporate image and exhibitions.) Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, and loss leaders, point of purchase, displays, premiums, prizes, product samples, and rebates. Sales promotions can be directed at the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Some sale promotions, particularly ones with unusual methods, are considered many.
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Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase. Examples of devices used in sales promotion include coupons, samples, premiums, point-ofpurchase (POP) displays, contests, rebates, and sweepstakes.

Example :Suppose you go to the market to buy soap. The shopkeeper suggests that if you buy two soap cakes, an extra soap cake will be given to you free of cost under buy 2 get 3 scheme. You feel attracted to buy as by doing so you are saving money on one soap. Moreover, soap is an item which is required on a regular basis, and so you can keep the extra two cakes to be used later. This is an approach of increasing sale.

CLASSIFICATION OF DIFFERENT PROMOTIONS

PRICE PROMOTIONS

NATURE OF PROMOTIONS NON PRICE PROMOTIONS

Offer

Definition

Offer

Definition

Price-off

Offer a discount to a normal selling price of product

Extra

Offers an increased quantity of the product without an increase in normal price

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Coupon

Offers a certificate that provides a price reduction at point of purchase

Premium

Offers a free gift in addition to the main purchase

Rebate

Offers cash back from Contest the manufacturer on a purchase Sweepstake

Provides a chance to win a large prize through skill Provides a chance to win a large based prized on chance

OBJECTIVE OF SALES PROMOTION

Building product awareness Creating interest. To increase the short term sale promotion Attract more customer Encourage more customer for buying Introduce new product Maintain sales on seasonable product Meet the challenge of competition

TYPES OF SALES PROMOTION

 TRADE PROMOTION Buy more Building relationship Stock during off season Display of new product launch Competition

CONSUMER PROMOTION Retain the customer Repurchase Brand switching Store switching Increase footfall

SALES FORCE PROMOTION Increase the level of motivation Getting market information Encourage selling a new product

TOOLS

Free sample:-

You might have received free samples of shampoo, washing powder, coffee powder, etc. while purchasing various items from the market. Sometimes these free samples are also distributed by the shopkeeper even without purhasing any item from his shop. These are distributed to attract consumers to try out a new product and thereby create new customers. Some businessmen distribute samples among selected persons in order to popularize the product. For example, in the case of medicine free samples are distributed among physicians, in the case of textbooks, specimen copies are distributed among teachers.
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Premium or bonus offer:-

Example -- A milk shaker along with Nescafe, mug with Bournvita, toothbrush with 500 grams of toothpaste, 30% extra in a pack of one kg. are the examples of premium or bonus given free with the purchase of a product. They are effective in inducing consumers to buy a particular product. This is also useful for encouraging and rewarding existing customers.

Exchange schemes :-

It refers to offering exchange of old product for a new product at a price less than the original price of the product. This is useful for drawing attention to product improvement. Bring your old mixercum-juicer and exchange it for a new one just by paying Rs.500 or exchange your black and white television with a colour television are various popular examples of exchange scheme.
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Discount offer :-

Under this offer, products are sold at a price lower than the original price. Rs. 2 off on purchase of the lifebouy soap, Rs. 15 off on a pack of 250 grams of Taj Mahal tea, Rs. 1000 off on cooler etc. are some of the common schemes. This type of scheme is designed to boost up sales in off-season and sometimes while introducing a new product in the market.

Buy one get one offer :-

Company provide offers to their consumers to buy 1 product to get another free for example. Dettol offer to their customer buy 3 get 1 free offer.

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Coupons:Sometimes, coupons are issued by manufacturers either in the packet of a product or through an advertisement printed in the newspaper or magazine or through mail. These coupons can be presented to the retailer while buying the product. The holder of the coupon gets the product at a discount. For example, you might have come across coupons like, show this and get Rs. 15 off on purchase of 5 kg. of Annapurna Atta. The reduced price under this scheme attracts the attention of the prospective customers towards new or improved products.

Fair and exhibition:Fairs and exhibitions may be organised at local, regional, national or international level to introduce new products, demonstrate the products and to explain special features and usefulness of the products. Goods are displayed and demonstrated and their sale is also conducted at a reasonable discount. International Trade Fair in New Sales Promotion 119 Delhi at Pragati Maidan, which is held from 14th to 27th November every year, is a well-known example of Fairs and Exhibitions as a tool of sales promotion.

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PROMOTIONAL STRATEGY IN COMPARISION WITH OTHER RETAIL STORES

IMPORTANCE OF PROMOTIONAL SCHEMES FOR MANUFACTURER

To increase the volume sales. Help to produce the new product in the market. Enable quick disposal of existing stocks. It helps to increase sales in a competitive market and thus, increase profit. It helps to produce new product in the market by drawing the attention of potential customer. When a new product is introduced or there is change of fashion of taste of consumer, existing stock can be quickly disposed off. It stabilizes sales volume by keeping it customer with them. In the age of completion it is quiet much possible that a customer may change his/ her mind and try, other brand. Various incentives under sales promotional schemes help to retain the customer

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IMPORTANCE OF PROMOTIONAL SCHEMES FOR CONSUMER

The customer gets the product at cheaper rates. It gives financially benefit to the customers by way of providing prizes and sending them to visit different places The customer gets all information about the quality, features and uses of different products. Certain scheme like money back offer creates confidence in the mind of customer about the quality of good product. It helps to raise the standard of living of people. By exchanging their old items they can use latest item available in the market. Use of such goods improves their image in society. Generates awareness about the brand. Stabilizes the volume of sales.

PROMOTIONAL SCHEMES AT VALUE BAZAAR

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MISSION
To be the most admired organization with zeal to work for society where excellent services are provided through advanced innovations; employment opportunities are created with the sense of social responsibility and every step is taken to constantly upgrading our skills, competencies & knowledge.

VALUES
We believe in simplicity and maintain clear and effective communication in the organization. We believe in teamwork with well-defined responsibilities and accountability. We strive to provide best value for money to our customers by synergising ourintellectual resources and experience. We believe in according top priority to our customers through prompt andappropriate response. We believe in respect and care for all those associated with us by meeting commitments.

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CORE VALUES:
Indian ness: Confidence in themselves. Leadership: To be a leader, both in thought and business. Respect and Humility: To respect every individual and be humble in their Introspection: Leading to purposeful thinking. Openness: To be open and receptive to new ideas, knowledge and information. Valuing and Nurturing Relationships: To build long-term relationships. Simplicity and Positivity: Simplicity and positivity in their thought, business and action. Adaptability: To be flexible and adaptable, to meet challenges. Flow: To respect and understand the universal laws of nature. conduct.

SRSLIMITED 2011-2012

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PROBLEM STATEMENT
There are many companies that are operating to serve the Food and Beverage markets; as a Result the competition has heightened. Price promotions are being heavily used in the Food and Beverage market to increase sales of each available brand. Price promotion when implemented use lot of monetary resources. Failure to implement the price promotion activity effectively may result in major loss of money.

RESEARCH METHODOLOGY

Marketing research:
Research methodology may be treated as the heart of the project without a proper and well organized research plan it is impossible to complete the project and objective of survey to collect appropriate data, which work as a base for drawing conclusion and getting result. Market research is a systematic collection, analysis, interpretation and reporting of marketing data to enable the marketing manager to solve some market opportunities.

Procedure:
The procedure that followed can be enlisted as below:

Reading about the various promotional offers of value bazaar. Deciding on the objective to proceed. Developing survey instrument Conducting personal interview Finally analysing the obtained from the customer.

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Process adopted:

Gaining knowledge about promotions introduced by value bazaar

Customer survey. Referred to brochures and websites of competitors.

Research design: Research design is key important primarily because of the increased complexity in the market as well as marketing approaches available to the researchers. In fact, it is the key to the evolution of successful marketing strategies and programmers. It is an important tool to study buyer behaviour change in consumer lifestyles, consumer patterns, and forecast market change. A research design specifies the method and procedure for conducting a particular study.

A two stage Research was conducted: 1. Secondary research: Data was collected from websites and catalogues to understand promotional schemes of value bazaar. 1 Other sources required- various brochures, catalogues and articles on sites.

2. Primary research: A primary research was conducted: The questionnaire was prepared and filled by the customers of value bazaar.

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Questionnaire :

It is the most popular tool for data collection. A questionnaire contains the questions that the researcher wishes to ask his respondent which is always guided by the objective of the survey.

In depth interviews:

In depth interviews have to be conducted with a selected sample with the objective of developing deep insights into respondents. The study is based on primary data derived through sample survey using pre-tested structured instrument (questionnaire). In order to study the perception of customers on price related promotional schemes, I used brand from fast food market especially pizzas brand in food and beverage sector. The instrument consisted of questions pertaining to experience in availing schemes, interest in schemes, perception about the schemes etc. Data was collected from 100 consumers in NCR.

Sampling plan and design: Elements: The target population of the study included the general population above the age of 18yrs.

Sampling technique: Convenience sampling and mall intercept.

-Sample frame Region comprising of a NCR.

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Sample size: Sample size include NCR-- 100

Target sample size 100 respondents (30 Males, 70 Females)

Collection and coding of data:

Questionnaire Tool: MS Excel

Data collection method: The parameters involved in the research and type of data to be analysed has to be identified. In this stage, we have to organize a field survey to collect the data. One of the important tools of conducting marketing research is the available of necessary and useful data. Therefore we would go for personal interview, as this is one of the best mean for collection of data.

Obtaining the primary data: The data collection was primarily done through communication. Communication involves questioning respondents to secure the desired information, using a data collection instrument called questionnaire. The questions were in writing and so were in the responses.

Communication

Degree of structuredStructured

Degree of disguiseUndisguised

Method of administrationPersonal interview

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Research instrument: A structured non-disguised response was developed as a research instrument. All type of questions is included in the questionnaire.

Data analysis and interpretation:

Questionnaires Pie charts and bar chart

ANALYSIS AND INTERPRETATION

PRE-PURCHASE BEHAVIOUR

DO YOU VISIT VALUE BAZAAR ?

25%

75%

Yes

No

1. From the above analysis I have found out that around 75% of the people are visit value bazaar or they aware about value bazaar.

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HOW OFTEN DO YOU VISIT VALUE BAZAR?

10% 10% weekly forthnightly 15% 65% daily monthly

2. From the above figure I have found out that around 65% of customer arrive value bazaar weekly basis.

IS ADVERTISEMENT AND PROMOTION INFLUENCE YOUR SHOPPING DECISION?

15%

Yes No

85%

3. From the above analysis I have found out that around 85% of the people who visit value bazaar due to their advertisement or their promotional schemes.

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DO YOU THINK THE PROMOTIONAL STRATEGY OF VALUE BAZAAR ARE EFFECTIVE?

20% yes no

80%

From the above analysis I found around 80% of the people said promotional strategies are effective.

WHICH PROMOTIONAL STRATEGY DO YOU THINK IS MOST EFFECTIVE?

35% 30% 25% 20% 15% 10% 5% 0% hoarding print ads sign board newspaper 30% 20% 30% 20% Column1

From the above figure, I have analysed that Hoarding and Sign board are more effective promotional strategy as compare with prints ads and newspaper.

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WHAT MEANS OF PROMOTIONL STRATEGY MADE YOU AWARE ABOUT VALUE BAZAAR?

30% 40% hoarding bill board 10% 20% newspaper online

From the given figure, I have analysed that most of the customers are aware through online as compare to other things like hoarding, newspaper, bill board.

WHICH SALES PROMOTION STRATEGY ATTARCT YOU THE MOST IN VALUE BAZAAR?

20% 30% offers weekly 5% discount rebate sweepstakes

40%

From the above data I have analysed that discount and offers weekly these 2 promotions strategy attracts the customer more to visit value bazaar.

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WHAT DO YOU MSOTLY SHOP AT VALUE BAZAAR?

5% 50%

5% 10% clothing accessories 30% grocery cosmetics food and beverages

From the above figure I have analysed that almost 50%of the customer are come at value bazaar for purchase food and beverages.

WHY DO YOU CHOOSE VALUE BAZAAR?

30%

25% quality price variety 20% affordability service

19%

21%

in the above figure most of customers arrives due to their service (30%), and quality (25%) of the product which provided by value bazaar.

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POST PURCHASE

ARE YOU SATISFIED WITH THE PRODUCTS OF VALUE BAZAAR?

13%

yes no

87%

From the given figure, I have analysed that almost 87% of customers are satisfied with the products of value bazaar.

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HOW IS THE CUSTOMER ASSISTANCE PROCESS IN VALUE BAZZAR

29% 35% good satisfied average

36%

From the above figure I have analysed that customers who arrives in value bazaar are satisfied with the assistance process.

ARE YOU SATISFIED WITH THE BILLING SYSTEM OF VALUE BAZAAR?

25%

yes no

75%

Above figure says that the most of the customer who arrives in the value bazaar they are not satisfied with their billing system.

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ARE YOU SATISFIED WITH THE INFORMATION ABOUT PRODUCT WHICH IS PROVIDED THROUGH PROMOTIONAL STRATEGY OF VALUE BAZAAR?

23% 43% highly satisfied satisfied neutral 34%

From the above figure I have analysed that 43% of the people have no response towards the promotional strategy which is provided through value bazaar.

DO YOU THINK THAT THE SERVICE OF DISCOUNT OFFER BY VALUE BAZAAR ATTRACTS YOU FOR BUYING?

12%

yes no 88%

From the above figure given, I have analysed that almost 88% of customers are attracts due to discount offers.

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WHICH PROMOTIONAL SCHEMES DO YOU EXPECT FROM VALUE BAZAAR?

33% 30% 30% 25% 25% 20% 15% 10% 5% 0% discount offer coupons free gifts buy 1 get 1 free 12% Series 1

35%

From the above figure I have analysed that customer expect buy1 get 1 free, discount offer from value bazaar as compare to coupons and free gifts.

WHAT IS YOUR OVERLL SATISFACTION LEVEL RATE SERVICE PROVIDED BY VALUE BAZAAR?

12% 24% higly satisfied satisfied 34% 30% neutral dissatisfied

From the above figure I analysed people are satisfied almost 46% but some customers are dissatisfied 24% for service.

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WHAT IS YOUR OVERLL SATISFACTION LEVEL RATE ABOUT PROMOTIONAL STRATEGY BY VALUE BAZAAR?

14%

22% higly satisfied

30% 34%

satisfied neutral dissatisfied

From the above figure, I have analysed that almost 56% of customer are satisfied with the promotional strategy which provided through value bazaar.

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CONCLUSION AND RECOMMENDATIONS

The important facts which have been concluded from the data regarding how customers perceive schemes related promotional deals by value bazaar and the impact of such deals on the group of customers of value bazaar.

For the brand consumer, a sales promotions service to encourage repeat usage and neutralize the competition. A consumer category more aware of the value considerably more positive perception the promotional offer, which translates higher purchase volume or increase the size of basket. Highly group of customers have considerably higher perception of promotional offers or schemes than those who are less towards the promoted brands. Sales promotion may assist in sustaining long term product loyalty of present users in addition to their more traditional role of obtaining the product trial among new users. Viewing sales promotion as merely a means for obtaining product trial among non-users or as an enticement to brand switching among low loyalty consumers disregards a considerably large and important segment of the target market.

Most of the customers are satisfied with the schemes of value bazaar.

The report reveals that there is a huge scope for the growth of organized retailing and improvement of value bazaar.

Value bazaar are able to provide almost all categories of items related to food, health, beauty products, durable goods so it become quiet easier for the customer to buy from the one shop and hence it is a convenient way of shopping when compared to unorganized sector.

Aggressive marketing is the key to increase the market share

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After a full report analysis of project report, these are the following recommendations:-

To increase more footfalls more promotional activities must be carried out. For this srs value bazaar can either offer more discounts or increase their advertisement. Increase in the number of footfalls will lead to increase in sales.

Allowing more space between the entrance of a store and a product gives it more time in the shoppers eye as he or she approaches it. It builds a little visual anticipation.

Baskets should be scattered throughout the store, wherever shoppers might need them. Many customers dont begin seriously considering merchandise until they have browsed a bit.

Value bazaar should use sales promotion to reward its highly loyal group of customers and encouraging repeat usage among moderately customers.

It is extremely important to check the expiry date for all food items at value bazaar as food items are in bulk, the expiry date are over but the products are still displayed.

Value bazaar use sale promotions to rewards its highly group of customers and encouraging repeat usage among moderately loyal consumers.

There was a lack of communication in the front end. Through interaction with the operational staff mainly at the check-out counters revealed that they not fully aware about the details of the scheme of value bazaar.

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FINDINGS
After interviewing the customers of value bazaar, the finding was as under:

A customer purchase of food and beverages from depend upon 3 factors: Various promotional offer such as buy1 get 1 free, gets Discount offer etc. Massive savings on the part of customer while availing the offer. New and exchange offers for its customers are introduced every month by food bazaar.

Most of the customer used value bazaar price related promotional schemes while making the purchase especially high involvement consumers use gift voucher and other promotional tactics more frequently.

Customers who are highly loyal towards value bazaar would not switch to other retail outlets if they have similar price related sales promotions schemes.

Many customers perceive that companies use promotional schemes just to increase its
sales. Most of the customers are satisfied with the schemes of value bazaar as they avail all the benefits being.

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LIMITATIONS
The scope of the study is limited by the following factors:

The study is confined to selected sample of customers with in NCR. The respondents may be based on their responses. Lack of communication at the front end: Interactions with the operational staff mainly with the customers and not revealed the basic information to the customer due to lack of knowledge.

I have noticed, as the product purchased, (particularly food items in food bazaar), are in bulk, the expiry date (for items like juice, soft drink etc.) are over but the product are still displayed.

The survey has been conducted in NCR which could be the possible reason for the peoples mind set to be similar and survey results not being very different with each other, the results could be different if people from outside metropolitan cities were brought under consideration.

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APPENDICES

PRE PURCHASE QUESTINNAIRE

NAME: AGE: GENDER: MALE FEMALE INCOME 10000 20000-40000 40000-60000 60000 & ABOVE

1. DO YOU VISIT VALUE BAZAAR? YES NO

2.HOW OFTEN DO YOU VISIT VALUE BAZAR? WEEKLY FOTHNIGHTLY DAILY MONTHLY

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3. IS ADVERTISEMENT AND PROMOTION INFLUENCE YOUR SHOPPING DECISION? YES NO

4. DO YOU THINK THE PROMOTIONAL STRATEGY OF VALUE BAZAAR ARE EFFECTIVE? YES NO

5. WHICH PROMOTIONAL STRATEGY DO YOU THINK IS MOST EFFECTIVE? KINDLY TICK HOARDING PRINT ADS SIGN BOARD NEWSPAPER

6. WHAT MEANS OF PROMOTIONL STRATEGY MADE YOU AWARE ABOUT VALUE BAZAAR? HOARDING BILL BOARDS NEWSPAPER ONLINE

7. WHICH SALES PROMOTION STRATEGY ATTARCT YOU THE MOST IN VALUE BAZAAR? OFFERS WEEKLY DISCOUNT REBATE SWEEPSTAKES

8. WHAT DO YOU MSOTLY SHOP AT SRS VALUE BAZAAR?

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CLOTHING ACCESSORIES GROCERY COSMETICS FOOD AND BEVERAGES

9. WHY DO YOU CHOOSE VALUE BAZAAR? QUALITY PRICE VARIETY AFFORDABILITY SERVICE

POST PURCHASE

1. ARE YOU SATISFIED WITH THE PRODUCTS OF VALUE BAZAAR? YES NO

2. HOW IS THE CUSTOMER ASSISTANCE PROCESS IN VALUE BAZZAR? Good Satisfied Average

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3. ARE YOU SATISFIED WITH THE BILLING SYSTEM OF VALUE BAZAAR? Yes NO

4. ARE YOU SATISFIED WITH THE INFORMATION ABOUT PRODUCT WHICH IS PROVIDED THROUGH PROMOTIONAL STRATEGY OF VALUE BAZAAR? HIGHLY SATISFIED SATISFIED NEUTRAL

5. DO YOU THINK THAT THE SERVICE OF DISCOUNT OFFER BY VALUE BAZAAR ATTRACTS YOU FOR BUYING? YES NO

6.

WHICH PROMOTIONAL SCHEMES DO YOU EXPECT FROM VALUE BAZAAR? DISCOUNT OFFER COUPONS FREE GIFTS BUY 1 GET 1 FREE

7. WHAT IS YOUR OVERLL SATISFACTION LEVEL RATE SERVICE PROVIDED BY VALUE BAZAAR? HIGHLY SATISFIED SATISFIED NEUTRAL DISSATISFIED

8. WHAT IS YOUR OVERLL SATISFACTION LEVEL RATE ABOUT PROMOTIONAL STRATEGY BY VALUE BAZAAR? HIGHLY SATISFIED SATISFIED NEUTRAL DISSATISFIED

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BIBLIOGRAPHY

1) 2) 3) 4) 5)

Google.com Infomediayellowpages.com Justdial.com Wikipedia.com SRS ltd.com

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