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Launching September 2012

Current Landscape: Demand for Wellness Programs Continues to Increase


Human Resource and Benefits Managers Want It

70%
Employees Like It

are considering expanding their wellness offerings to encourage healthy lifestyles in 2012 up from 58% in 2011.i

35%

will increase their wellness program spend in the coming year.ii

52%

say they have more energy and are more productive as a result of participating in a wellness program up from 35% one year ago.iii

35%

say they have missed fewer days of work when participating in a wellness program a 25% increase in just one year.iii

Yonder meets this demand and then some.

2012 Avivia Health From Kaiser Permanente

Contact a sales representative today to schedule a demo. 847-318-4565

Current Landscape: Wellness Program Results are Promising But Somethings Missing.

67% of companies feel that wellness programs ultimately fall short.


iv

2012 Avivia Health From Kaiser Permanente

Contact a sales representative today to schedule a demo. 847-318-4565

Why Do They Fall Short?

Not Comprehensive, Short Sighted


In order for health and wellness programs to inspire long-term healthy lifestyles, programs need to move from modular one-offs to comprehensive, ongoing, wellness programs powered by world-class technology. Programs consisting of little more than a health risk assessment, discounted gym memberships, motivation posters, and overly simplistic webbased tools are most likely to fail when it comes to generating long-term results.v

Missing Behavior Change Science, Limited Incentive Models


Many wellness programs lack the intelligence inside. And this aptitude must start with proven behavior change science and strategy. Often, todays expert behaviorists arent even participants in the co-creation of many of todays wellness programs. This void of behavior change strategy leads to low engagement rates and incentive models that dont motivate behavior change over the long term. More too often, wellness programs do not address the increasingly important role of intrinsic incentives and their powerful impact on behavior change motivation. Programs lacking a strategic blend of extrinsic and intrinsic motivators tend to lead to only temporary health improvements.vi

2012 Avivia Health From Kaiser Permanente

Contact a sales representative today to schedule a demo. 847-318-4565

Why Do They Fall Short?

Insufficient Employee Insights, Uncompelling Product Design


If not leveraging a deep understanding of todays employee across generations wellness products will continue to fall short. Programs must leverage employee-centric design, aligning with the mindsets and lifestyles of all demographic and psychographic segments. Wellness programs integrating current technologies, social networking, and multi-screen engagement will best resonate with todays cross-generational employees. For instance: 91% of your employees use email at least once a dayvii; 80% go online for health informationviii; and Generation Y, X, and Boomers are likely to use a smartphone or PDA to monitor their health (72%, 62%, and 42% respectively).ix

Nebulous ROI, Incomplete Metrics


Often program goals, success metrics, and key performance indicators are not integrated into the wellness tool or product. Possibly, no goals were established upfront either. Importantly, health care cost reduction is only part of the story. Improved employee morale, increased productivity, and decreased turnover are also valuable and should be part of the equation. These shortcomings, perhaps, shed further light on why 67% of companies feel that wellness programs ultimately fall short of expectations. iv

2012 Avivia Health From Kaiser Permanente

Contact a sales representative today to schedule a demo. 847-318-4565

Yonder Goes the Distance.

Yonder is a comprehensive online, mobile, and social wellness platform built using advanced technologies. Yonder is powered by expert behavior change science, proven clinical strategy, intrinsic/extrinsic incentive balance, world-class design, engagement innovation, progressive ROI modeling, and more than 65 years of Kaiser Permanente population analysis.

2012 Avivia Health From Kaiser Permanente

Contact a sales representative today to schedule a demo. 847-318-4565

Introducing Yonder: Avivia Healths Social Wellness Platform

Bringing Everything & Everyone Together


Avivia Health fast-forwards corporate and employee wellness to 2013. Yonder is the latest innovation from Avivia Health. We imagined, created, designed, engineered, and developed our new social wellness platform for todays cross-generational employees mindset and lifestyleat work, online, social, at home, on the go, mobile, at play. Yonders new innovative technology platform brings it all together to engage all your employees and keep them engaged, building a new culture of wellness and increased productivity. Yonder converges all of these: Online and Mobile Platform Private Social Network Engaging Social Game Mechanics Strategic Extrinsic/Intrinsic Rewards Blend Customized ROI Analysis As a comprehensive technology platform, Yonder moves beyond yesterdays wellness portals. Yonder seamlessly integrates all Avivia Health products and services into a fun, rewarding experience and user-friendly interface: Wellness and Lifestyle Programs Chronic Condition Management Health Appraisal Wellness Coaching Health Encyclopedia Biometric Screenings

Yonder can also be infinitely customized for your company and your companys employees. Our highly flexible technology platform facilitates ongoing updates as well as the integration of emerging health and wellness applications and tools. Yonder. The simple, fun, social way to employee health happiness.

2012 Avivia Health From Kaiser Permanente

Contact a sales representative today to schedule a demo. 847-318-4565

Our Employee-Centric, Cross-Generational Approach and Design Leverages Commonalities While Meeting Individual Needs.
Your employees have a lot in common: Yonder optimizes their shared behaviors across the entire platform. Your employees also have individual sensitivities: Yonder personalizes their wellness journeys, supporting their individual health happiness, long term.

Built for the Many


Digital Activity Use Internet x Use Social Networks xi Play Social Games (80% of total) xii Have SmartPhones xiii Will Likely Use SmartPhone to Monitor Their Health ix
*Note: Approximate Generational Age Ranges.

Gen Y (18-29)* 94% 93% 18% 62% 72%

Gen X (30-49)* 87% 77% 19% 58% 62%

Boomer (50-64)* 74% 57% 43% 56% 42%

2012 Avivia Health From Kaiser Permanente

Contact a sales representative today to schedule a demo. 847-318-4565

Our Employee-Centric, Cross-Generational Approach and Design Leverages Commonalities While Meeting Individual Needs.

Motivating the Many


Key Underlying Motivators for Consumers Engaging in eHealth Activation xv Knowing Long-Term Health Would Improve Yonders HA, Individualized Programs, Dynamic Wellness Scores, Health Coaching Teaming Up Yonders Private Social Network and Group Challenges Making a Personal Commitment Yonders Personalized Activities Reading or Hearing About Rewards Yonders Front and Center Incentive Communication and Design; Strategic Intrinsic/Extrinsic Blend Benefiting Others Yonders Social Network Support System Receiving Praise and Recognition Yonders Social and Virtual Currency Joining a Support Network Yonders Social Network, Like-Minded Groups Finding Out I Am At Risk Yonders HA, Biometric Screening

2012 Avivia Health From Kaiser Permanente

Contact a sales representative today to schedule a demo. 847-318-4565

Our Employee-Centric, Cross-Generational Approach and Design Leverages Commonalities While Meeting Individual Needs.

Recognizes the Many


...Generational Nuances With Yonder, each employee has flexibility in personalizing his or her own wellness program activities in keeping with their overall goals. Often their personalized selections will reflect their generational characteristics. Here are but a few cross-generational insights: Gen-Y (ages 18 34) are most likely to be happy with their weight. They are less likely to agree that they eat right, follow a regular exercise regimen or that they are living a healthy lifestyle.xv

Gen-X (ages 34 44) have a greater focus on controlling diet and exercise to improve their overall health.xv Boomers (ages 45 64) are looking for new ways to live a healthier life via healthcare choices that keep them active and engaged. xv

2012 Avivia Health From Kaiser Permanente

Contact a sales representative today to schedule a demo. 847-318-4565

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Our Social Wellness Activation = Your Culture of Wellness...The Simple, Social, Fun, Rewarding Way.

Its Simple & Familiar


2012 Avivia Health From Kaiser Permanente

Our interface is as simple and familiar as todays most popular social networks. Yonder is your own companys private social wellness network.

Contact a sales representative today to schedule a demo. 847-318-4565

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Our Social Wellness Activation = Your Culture of Wellness...The Simple, Social, Fun, Rewarding Way.

Its Social & Supportive


2012 Avivia Health From Kaiser Permanente

Yonders social network helps employees connect with others and join like-minded groups that, in turn, result in increased behavior change adoption. A recent MIT study found that social network support increases long-term behavior change by 167%. xvi

Contact a sales representative today to schedule a demo. 847-318-4565

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Our Social Wellness Activation = Your Culture of Wellness...The Simple, Social, Fun, Rewarding Way.

10x

10x

10x

Its Fun & Rewarding


2012 Avivia Health From Kaiser Permanente

Yonder uses world class social game mechanics to drive initial participation and ensure ongoing and increased engagement. And our strategic blend of extrinsic and intrinsic rewards drives successful, long term behavior change.

Contact a sales representative today to schedule a demo. 847-318-4565

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Its Also Measurable


Our team works with every client to translate your goals into measurable ROI via Yonders key performance indicators and metrics. We believe positive results beyond just health care cost savings are highly valuable and should be connected to Yonders cause and effect analytics as well. The Department of Health and Human Services said it best: Wellness programs deliver other valuable employee results:xvii Improved Morale Fewer Sick Days Increased Productivity Decreased Turnover Improved Recruiting

10x

These potential results also positively impact ROI. Well build a progressive ROI model to best fit your (and your CEOs/CFOs) needs.

10x

2012 Avivia Health From Kaiser Permanente

Contact a sales representative today to schedule a demo. 847-318-4565

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Yonder: A Happier, Healthier Employee Community ...Waiting for You.


My mentor is really helping me reach my goals! I have way more energy at work!

I look so much better!

Im more healthconscious!

My employer values me!

Im more active!

There is way more camaraderie!

Now I have a social support network to stop smoking!

2012 Avivia Health From Kaiser Permanente

Contact a sales representative today to schedule a demo. 847-318-4565

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Are You Ready to Yonder?


Contact a Sales Representative:
By Phone: 847.318.4565 or 1-877-4AVIVIA By Email: sales@aviviahealth.com

Media Inquiries:
Leigh Canavan Director, Marketing & Communications By Phone: 404.364.4851 By Email: leigh.canavan@aviviahealth.com

2012 Avivia Health From Kaiser Permanente

Contact a sales representative today to schedule a demo. 847-318-4565

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About Avivia Health from Kaiser Permanente


Avivia Health provides health and wellness products for your companys most valuable asset: your employees. Powered by more than 65 years of population analysis expertise, Avivia Health brings to bear our whole-person philosophy, evidence-based practices, and commitment to strategic innovation: engaging and motivating your cross generational employees to happier, healthier, more productive lives. We are fast-forwarding employee wellness to 2013 and beyond.

References
i. Top Five Total Rewards Priorities Survey. Deloitte. 2012. http://www.deloitte.com/view/en_US/us/Services/consulting/human-capital/666e301096116310VgnVCM1000001a56f00aRCRD.htm ii. Wellness Spend Up, But Measurement Lacking. Human Resource Executive Online. April 2011 iii. The Principal Financial Well-Being Index TM - Wellness Summary 4th Quarter 2011. Principal Financial Group. December 2011. http://www.principal.com/wellbeing/2011/wbwellness-4q2011-execsumm.htm iv. Towers Watson and the National Business Group on Health, June 2011. http://www.businessgrouphealth.org/ v. Wellness Programs Wont Necessarily Improve Health or Lower Costs. The Wall Street Journal. July 29, 2010. http://blogs.wsj.com/health/2010/07/29/wellness-programs-wont-necessarily-improve-health-or-lower-costs/ vi. Promoting Employee Well-Being: Wellness Strategies to Improve Health, Performance, and The Bottom Line. Society for Human Resource Management.

vii. Internet Statistics Compendium, North America. Econsultancy. June 2012. http://econsultancy.com/us/reports/north-america-internet-statistics-compendium viii. The Shared Search for Health Information on the Internet. Pew Research Center, November 2011. http://www.pewinternet.org/Commentary/2011/November/Pew-Internet-Health.aspx

2012 Avivia Health From Kaiser Permanente

Contact a sales representative today to schedule a demo. 847-318-4565

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References Continued
xiv. 2011 Global Health Barometer, Health Activated. Edelman. October 2011. http://healthbarometer.edelman.com/2011/10/health-barometer-2011-global-findings/ xv. Cross-Generational Healthcare. Ad Age/Modern Healthcare Insights Trend Report. March 2012. http://adage.com/trend-reports/report.php?id=63 xvi. The Spread of Behavior in an Online Social Network Experiment. Damon Centola, MIT. http://dcentola.scripts.mit.edu/docs/Centola%20Spread%20of%20Behavior%20SOM.

xvii. Employers, Employees, and Even Society Benefit from Office Wellness Programs. accountingWEB. April 2012. http://www.accountingweb.com/topic/fitness/employers-employees-and-even-society-benefits-office-wellness-programs

2012 Avivia Health From Kaiser Permanente

Contact a sales representative today to schedule a demo. 847-318-4565

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