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ROBBINS
NIRULAS
DAIRY DEN
History of ice-cream industry
History of ice-cream industry
in India.
in India.
Ice cream industry occupies important place in India. It is one of the
consumer goods industries its products is important popular diet.
India is an agriculture-based country because of the large number of
cattle and large milk production most of the dairy and ice-cream industries
has developed and India is well ranked in the world.
Ice cream industry has brought magnificent change in the rural
economy. It provides employment to the marginal farmers.
Today the competition in ice-cream of players like amul, Kwality walls ,
Vadilal etc. as ice cream has been a regular edible item the consumption of
ice cream is more.
In 1983 when Indian Government Issued a control in which the certain
price level was fixed.
It has an important role in employment generation and reducing the
migration of villagers towards the town and cities for live hood.
The Industry
Organized Unorganized
(200+Players) (200+Players)
70% 30%
Mass Market Super Premium
HLL
AMUL Tiny Market
VADILAL
DAIRY DEN
Introduction to Havmor Food Introduction to Havmor Food
Pvt. Ltd. Pvt. Ltd.
Havmors food Pvt. Ltd. is the industry where the
different flavors of ice-cream are prepared havmors
industries is the firm chiefly leading with processing of ice-
creams. But also makes other products.
Havmor industry procedures the different types of
flavors of ice-cream for the people. By observing the taste
of people. Havmore industries produce more of those
flavors, Which are in more demand in market.
Havmor industries ltd. Is one of the most famous ice-
cream producing companies in India. As today ice-cream
market has been more competitive due to many new
entries in this fields but havmors is still holding its position
and command in the ice-cream market.
Havmor industries ltd. Is one of the most famous ice-
cream producing companies in India. As today ice-cream
market has been more competitive due to many new
entries in this fields but havmors is still holding its position
and command in the ice- cream market.
History of Havmors food pvt.
History of Havmors food pvt.
Ltd.
Ltd.
Havmors began in the year 1944 at first in
Karanchi ,At kalupur ahmedabad in the year 1955. Now its
is considered to be one of the favorites ice cream brands
today. It all began with Havmors founder shri Dinelnath
chovd of carry home ice- cream in lard He learn the art
of ice cream making He took the initiatives of leaving how
to mix the best ingredients iu the right quality experiment
with jellies and other innovations that were popular in
Pakistan.
Shri satish Chona left Pakistan along with wife smt.
Nirmal Chona In 1948 and reached Ahmedabad vice
Dehradun and indoor The founder began the Havmors
legend in Ahmedabad on the Logan ACHAI , SACHI ,
SAFAI .
By 1953, the founder buy a place on relief rexes on
the condition to serve only vegetarian for a quality
product that offers value of money.
Earlier in house bakery items and ice create making
was done Havmors had ice cream factory at Naroda with
outlets at Navrangpura, Panchvati , satellite , Relife Road ,
Vijay Char Rasta in ahmedabad And In Baroda. After
Graduation Mr. Prodeep Chona Joined business Full-time in
1974. Mrs Rekha Chona learnt secret formula used in
mixing for thanks from in low. She is also a part of
business Master Auto and Miss Rita will be the next in line
to carry on the Havmor name it they with.
Objectives of Enterprise
Objectives of Enterprise
To provides Maximum satisfaction and welfare to employees by
providing them fair wages and other facilities to create a healthy industry
relations.
Main and Basic objectives of enterprise are to earn profit by fulfilling
social objectives.
After earning to make the brand name of company effectives
.
To Increase market share regionally and nationally.
To Provides good quality product at reasonable rate.
To improve production efficiency.
Plant Layout ,Location
Plant Layout ,Location
Plant Layouts
Havmors Industries has managed itself very well. Its
Management is very good The Plant is situated at a suitable Place , where
the things required are available very easily.
Havmors industries is a befitting an exemplary industries in every
respect. The raw materials , flavors and other things required for preparing
the ice- cream are available easily.
Plant location
The plant location of Havmors food pvt. Ltd. Is as under :
Havmor Foods Pvt Ltd.
Modern industries Estate,
Naroda Road,
Ahmedabad-380025.
If the required things are not supplied it affects the industry negatively.
Therefore the location should be such that all the raw materials and the
facilities like the water supply, electric supply and other important
Infrastructure are available easily. There should be no shortage any kind in
any of the above- mentioned thigs otherwise the production will be affected
negatively as mentioned earlier.
The location of the Registered office
Nr. Rupam Cinema
Relife Road
Ahmedabad-380001
Phone -535-7373-74
Corporate Information
Corporate Information
(A) Brand Name : Havmor Foods
(B) Types of the Organization : Pvt. Limited Company
(C) Establishment Year : 1944
(D) Office Address : Havmor Foods Pvt. Ltd.,
Relife Road, Ahmedabad.
(E) Factory Address : Havmor Foods Pvt. Ltd.,
Asarva Road, Naroda,
Ahmedabad.
(F) Caters : Panchvati Circles,
C.G.Road, Ahmedabad.
(G) Parlours : V. Ravjis,
Vijay Char Rasta,
Navrangpura,
Ahmedabad.
(H) Havmor Enterprise : Vijay Char Rasta,
Navrangpura,
Ahmedabad.
(I) Competitors : Amul
Vadilal
Dairy Den
Kwality Walls
Other local Industry.
(J) Number of Employees : 350
(K) Number of Parlors
And Restaurant. : 8
(L) Outlet Centers : Navrangpura
Satellite
Panchvati
Reilif Road
Process Department.
Process Department.
The Process for manufacturing ice-cream passed through various
stages the chart given bellows shows the ways in which ice cream reaches us
after manufacturing stages.
Ice cream manufacturing
+
Ice cream filling
+
Marketing Channel
+
Marketing channel
+
cold storage
+
Transportation by A.C. isolated vehicles
+
Distributors
+
Dealers
+
Customers
Production Process
Production Process
What is production?
Production is a process of conversion of raw material into
finished goods with the use of different resources.
And the production process is the combination of certain steps to
obtain the final product. These steps collectively are said as process.
Many processes are undertaken in creaming before the milk &
milk products reach the hands of the final consumer.
Because of the processing the life expectancy of these
perishable items increases and they may be preserved and retained for
a conger period without any deterioration in the quality.
The various process under gone by the dairies are as follows: -
Pasteurization: -
The word Pasteurization has been named of the name of the
eminent French Scientist, Louis Pasture, who studied that heating of
liquid, to a high temperature considerably improves their keeping
qualities. This process is widely employed in almost all the dairy
operations, in general the word pasteurization can not the heating of
milk & milk products to a temperature which destroys almost all the
micro organization present and that too without significantly affection
the properties of these products.
The milk is warmed nicely and from it milk cream is produced.
Because milk is refined and tested nicely from the dairy only no need
to be tested it. Making cream add needed dry fruits and sugar,
Stabilizers and chemicals in it. Sugar is mixed in milk while warming.
Cleaning of dry fruits and cutting is done by over machine very nicely.
They make different varieties by ice cream by different process.
They pack than nicely and store in cold storage at 25% Celsius
to 38 Celsius.
SPECIAL FEATURES: -
Mode from continues. Ice cream-making machine marketing
India since 4 decades.
PRODUCT SPECIFICATION: -
Meets Agmark Standard.
Personnel Department
Personnel Department
Personnel management is a vital part of the organization. It means the
utilization not only of physical factors, but what is still more important of
people who are working on these factors.
There are in all 350 members who are either divided batch-wise or
production wise or category-wise.
There are 3 shifts for the workers in Havmor. Each shift is of 81/2
hours of these 2 shifts work on the mixing or manufacturing unit, while the
other one is in charge of cold storage. As Havmor is basically an ice cream
factory. The work to be continuous.
The cold storage shifts starts at 6:30 while the workers come by 8:00
am. The office staff comes at 9:00 am and the supervisors at 11:30 am.
The shifts are divided as follows:
(1) 6:30 am to 2:30 pm
(2) 2:30 am to 10:30 pm
(3) 10:30 pm to 6:30 am
There is no holiday in the office remains closed on Sunday. The
workers of factory get holiday on Thursday and after every six month the
shifts to Sunday and so on.
The workers here are given good facilities. Timely incentives are given
to motivate the workers. They are paid fair wages and bonus (20 %) is also
given every year.
Employees Benefits and
Employees Benefits and
Facilities
Facilities
The employees here are taken good care. They are paid well and on
the other hand many other benefits are also given.
On Special occasions all family are invited to the factory. A part from
these the workers are occasionally taken to picnics or movie show. This helps
them in getting motivation.
Some special programmes such as meeting at quality circles are also
done to know the hidden qualities of the employees and they are motivated.
Special skill identifications programmes are also held for this purpose and
prizes are also given.
The actual selection process starts with retention of the employee and
then he is promoted and at last he is retired.
Separation can be done in 3 ways:
(1) Resignation
(2) Retirement (58 to 60 years)
(3) Termination.
The advertisements for personnel are given in newspapers or to
consultants or are references.
The salary is given by 3 ways, either by Government Act or by the
length of work or by performance.
Training and Development
Training and Development
Different types of training and development schemes are taken for the
executives of Havmor Food.
Training is given to the lower or bottom level management while
Development programmes are meant for the Top Level Management.
The employees here are provided with uniform, Cap, Masks and
Gloves Employee safety is taken at most cases.
There is a suggestion hex in which the suggestions of employees are
taken into account. Not only but if the suggestion are worth while they are
rewarded with prize such as 1 tola sona, a bicycle or other gifts 25 % discount
is given to workers at all Havmor products. The problems of employees are
heard and steps or measures are taken at grass root level.
Social Responsibilities
Social Responsibilities
The Term social responsibilities of business implies obligations or
duty , Which a business unit offers to the society. The social responsibilities
are towards customers, etc.
They are.
=Responsibility towards employees.
=Responsibilities towards government.
=Responsibilities towards Society.
=Responsibility towards competition.
Industry has to perform its said responsibilities as it is functioning in a
society. It is also a part of the society . So the society should be looked after
and should not be neglected or damaged.
Havmors Industries has performed its social responsibilities among the
society very well. This is also good work to help our nations.
Havmors Industries also donated their deliciously prepared ice- creams
to cancer society. We appreciate the industry does not only seek profit but
also works for the welfare of the nation by being philanthropically active and
helping the society in many ways. It is a duty of every citizens to be helpful
to society and nations In as may was away as he can Industry earns large
amount of profit fro society only and if a small amount of profit goes for all
the philanthropically work then it will be an added benefit for the industry as
its reputation and prestige in society will increase.
Marketing Department
Marketing Department
Introduction to Marketing
Introduction to Marketing
Havmor food has established a new strategy, Business unit called
micro Marketing division the rural markets of India.
The division queries market generic marketing Began to play an
increasing important role with the certain be colony personating world over
with the coming of important of generic market in India and it gaining fool
hold in certain market with in a very short span of this division has established
its self in the market.
The goal of marketing is to create customers satisfaction
profitable by building value-laden relationships with important
customers. The marketing department can not accomplish this goal by
it self it must team by closely with other department with organization
through out it entire value delivery system to provide superior value
customers. This marketing calls up every one in the superior value and
satisfaction.
To make all the work smoother the group has created division has its
own special identity in the market and it tops products.
MARKETING DEPARTMENT
ADVERTISING PACKAGING
SELLING
Organization of the marketing Organization of the marketing
Department Department
The marketing manager Mr. Kaunal Desai handles the marketing
department of the company. He works directly under the general manager Mr.
Pradip Chona Basic ideas of packaging and designing coups from Mr. Chona
and the rest marketing work is governed by Mr. Kamal Desai under there are
three regional affairs respectively in ahmedabad, Rajkot and Surat Which are
not hot market of the company under the three regional affairs there courses
distribution 800 retailers under distributors work to make available ice cream
to the altimeter consumers. Also 7 executives havmors parlors in ahmedabad
work directly under the regional manger in charge the whole scene become
understandable with the help of following diagrams.
The following chart represents the entire organization structure of the
Havmor Company.
Now the organization structure of marketing department.
General Manager
[Mr.Pradip Chona]
Marketing Manager
[Mr. Kamal Desai]