Questionnaire OnBuying Behaviour of People in BigBazaar Personal Profile C u s t o m e r s N a m e : A g e : 1 6 - 2 5 2 6 - 3 5 3 6 4 5 A b o v e 4 5 Monthly Income Level: B elow Rs.10000Rs.10000 Rs.20000Rs.20000 Rs.30000Above Rs.

s.30000E d u c a t i o n a l Q u a l i f i c a t i o n : S S L C PUCDegreePGPhDS o u r c e o f I n c o m e : M o t h e r / F a t h e r S a l a r i e d Business Pocket MoneyOther Specify. .1 )Ho w did you co me to know ab out Big Bazaar F r i e n d s F a m i l y A d v e r t i s e m e n t Spouse Others Specify. .

2 )Ho w freq uen tly do you v isit Big Bazaar Twice in a week Once in a week D u r i n g S p e c i a l o f f e r s W h e n e v e r t h e n e e d a r i s e s 3 )Are you h app y with th e locatio n of Big Bazaar Y e s N o 4)What influenced your purchasing in Big Bazaar F r i e n d s N e w s p a p e r S p o u s e Experts Others Specify. .5)W hy do you prefer to make your purchase in Big Bazaar?Amb ience Availability/Variety Qu ality Service PriceOthers Specify .6 )Wh at do you no rmally look fo r in a p rod uct? D u r a b i l i t y P r e s t i g e S t y l e U n i q u e n e s s P r i c e O f f e r s Q u a l i t y O t h e r s S p e c i f y . 7)Which category of products do you prefer to buy frequentlyE t h n i c W e a r M B a z a a r U t e n s i l s C o s m e t i c s F o o t w e a r E l e c t r o n i c s F o o d B a z a a r O t h e r s S p e c i f y . 8) Wh o acco mp anies you fo r th e pu rch ase F r i e n d s F a m i l y S p o u s e A l o n e O t h e r s S p e c i f y . 9)Have you seen the advertisement of Big Bazaar Y e s N o

a.If Yes which advertisements of Big Bazaar in media influences youmoreS e r i o u s I n f o r m a t i o n a l E m o t i o n a l H u m o r o u s M a c h o 10)How long have you been visiting Big Bazaar W e e k l y M o n t h l y Y e a r l y 11)What time of day do you prefer to purchase in Big Bazaar M o r n i n g N o o n A n y t i m e i s o k E v e n i n g N i g h t O t h e r s S p e c i f y . 12)How much time do you spend in Big Bazaar per visit.3 0 M i n u t e s L e s s t h a n a n H o u r 1 2 H o u r s M o r e t h a n t w o H o u r s 13)What is that part that distinguishes Big Bazaar from other retail storesQ u a l i t y P r i c e A m b i e n c e O f f e r L o c a t i o n 14)Do you wait for the offer to make purchasesY e s N o 15)Are you satisfied with services provided by Big Bazaar Y e s N o 16)Are you happy with the parking facility providedY e s N o 17)What is the response of Sales Representatives in Big Bazaar G o o d B e s t B e t t e r W o r s t 18)R ank the following features of Big Bazaar on the basis of your evaluation.(Rank 1 to 8; 1 for the best and 8 for the worst)

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2 )Ho w f requ en tly do yo u v isit Big Bazaar Twice in a week Once in a week D u r i n g S p e c i a l o f f e r s W h e n e v e r t h e n e e d a r i s e s 3 )Are you h app y with the lo cation of Big Bazaar Y e s N o 4)What influenced your purchasing in Big Bazaar F r i e n d s N e w s p a p e r S p o u s e Experts Others Specify. .5)W hy do you prefer to make your purchase in Big Bazaar?Amb ience Availability/Variety Qu ality Service PriceOthers Specify .6 )Wh at d o yo u no rmally look fo r in a p rod uct? D u r a b i l i t y P r e s t i g e S t y l e U n i q u e n e s s P r i c e O f f e r s Q u a l i t y O t h e r s S p e c i f y . 7)Which category of products do you prefer to buy frequentlyE t h n i c W e a r M B a z a a r U t e n s i l s C o s m e t i c s F

o o t w e a r E l e c t r o n i c s F o o d B a z a a r O t h e r s S p e c i f y . 8) Wh o acco mp an ies you fo r the pu rch ase F r i e n d s F a m i l y S p o u s e A l o n e O t h e r s S p e c i f y . 9)Have you seen the advertisement of Big Bazaar Y e s N o

a.If Yes which advertisements of Big Bazaar in media influences youmoreS e r i o u s I n f o r m a t i o n a l E m o t i o n a l H u m o r o u s M a c h o 10)How long have you been visiting Big Bazaar W e e k l y M o n t h l y Y e a r l y 11)What time of day do you prefer to purchase in Big Bazaar M o r n i n g N o o n A n y t i m e i s o k E v e n i n g N i g h t O t h e r s S p e c i f y . 12)How much time do you spend in Big Bazaar per visit.3 0 M i n u t e s L e s s t h a n a n H o u r 1 2 H o u r s M o r e t h a n t w o H o u r s 13)What is that part that distinguishes Big Bazaar from other retail storesQ u a l i t y P r i c e A m b i e n c e O f f e r L o c a t i o n 14)Do you wait for the offer to make purchasesY e s N o 15)Are you satisfied with services provided by Big Bazaar Y e s N o 16)Are you happy with the parking facility providedY e s N o 17)What is the response of Sales Representatives in Big Bazaar G o o d B e s t B e t t e r W o r s t 18)R ank the following features of Big Bazaar on the basis of your evaluation.(Rank 1 to 8; 1 for the best and 8 for the worst)

19)Tick Mark the most appropriate choiceQuestionsStronglyAgreeA g r e e U n d e c i d e d D i s a g r e e StronglyDisagreeI like this Big Bazaar In the past year majority of myshopping has been done in Big Bazaar I prefer to shop at Big Bazaar even if other retail outlet offer a new deal.I occasionally prefer this store for my purchaseWould you make purchases on specialoccasions - Thank You O p t i o n s F e a t u r e s R a n k A Price B Quality C Offers D Convenience E Brand image F Range of products G Cleanliness/ambience H After Sale Service