CHAPTER 1 INDUSTRY PROFILE

GENERAL INTRODUCTION The communications industry in India has been undergoing rapid changes in recent times. Changes in government policy, increasing pace of investments and shifts in end-user adoption trends are fuelling the growth in this industry within the country. The India Communications intelligence service will provide a comprehensive perspective of the converging areas of telecommunications, data communications and IP communications, based on in-depth discussions with the equipment vendors, service providers, end-users and regulatory bodies The Communication Industry in India is one of the fastest developing sectors in the country and is estimated to become the second biggest international telecom market in the next few years. As per the report published by the Telecom Regulatory Authority of India (TRAI), the total number of telephone users in India crossed 806.13 million in January 2011 as compared to 787.28 million in the previous year during the same period. The Indian communication industry has thereby registered a growth of 2.39 %. The wireless telephone subscribers touched 771.18 million in January 2011 as against 752.19 million during the same period in 2010. Internet access in India is largely provided by the private sector and two state-run companies and is available in a variety of forms, using a variety of technologies, at a wide range of speeds and costs. The country has the world's fourth largest Internet users with over 121 million users (of whom 59% who only access the internet via mobile devices) as of December 2011. However, the Internet penetration in India is one of the lowest in the world and only accounts for 8.4% of the population compared to OECD counties where average penetration rate is over 50%.

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The number of broadband Internet subscribers in India has started to become more significant, having more than doubled in the two-year period to end-2009. DSL, whilst holding slightly more than 75% of the local broadband market, was steadily losing market share to other non-DSL broadband platforms, especially to wireless broadband platforms. The 3G auction was followed by an equally high profile auction of 4G spectrum that set the scene for a competitive and invigorated wireless broadband market. The growth in number of broadband connections in India has accelerated since 2006. As of October 2011, total broadband Internet connections in India had reached 13 million constituting 1.0% of the population. India has one of the lowest penetrations of broadband connectivity in the world. A number of private Internet Service Providers (ISPs) offer services in India, many with their own local loop and gateway infrastructures. BSNL and MTNL have continued to dominate the ISP market because of their existing massive copper infrastructure in the last-mile across the nation. An estimated 60% of Internet users were still regularly accessing the Internet via the country's more than 10,000 cybercafs. In the Next Generation Networks, multiple access networks can connect customers to a core network based on IP technology. These access networks include fibre optics or coaxial cable networks connected to fixed locations or customers connected through Wi-Fi as well as to 3G and 4G networks connected to mobile users. As a result, in the future, it would be impossible to identify whether the next generation network is a fixed or mobile network and the wireless access broadband would be used both for fixed and mobile services. It would then be futile to differentiate between fixed and mobile networks both fixed and mobile users will access services through a single core network. Most telecom companies won 3G and 4G licenses in a competitive auction. They have now rolled out their third-generation (3G) mobile services since early 2010, but most companies will officially launch fourthgeneration (4G) mobile services based on LTE or Long Term Evolution technology from 2012.

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INTERNET INDUSTRY After the dotcom kaput in 2000, Internet Industry in India has steadily emerged as a powerful sector and is generating considerable worth for several shareholders. Over a decade, the sector has witnesses the materialization of forceful, protractible business models and international brands such as eBay, Google, Amazon and Yahoo. The international search engine, Google, is unquestionably the major achievement story of the India internet industry.

For a firm that has been in continuation in the Indian internet market for 8 years has an existing evaluation of around $120 billion, and is leading the market, followed by Time Warner, making it the most expensive global media firm. Among the Indian dot-coms, Shaadi, Naukri, Rediff, India times, Yahoo India and Bharat matrimony are making considerable amount of revenues. India will see its number of internet users triple to 237 million by 2015, from 81 million registered in September 2010, according to a report titled 'Internet's New bn', by the Boston Consulting Group (BCG). BCG said Internet penetration rate in India is expected to reach 19 per cent by 2015, up from the current seven per cent. Telecom Regulatory Authority of India (TRAI) is targeting a 10-fold increase in broadband subscribers to 100 million by 2014. The country has 10.29 million subscribers now. "We will have 100 million broadband subscribers by 2014," J.S. Sarma, Chairman, TRAI said at the fifth India Digital Summit 2010 organised by the Internet and Mobile Association of India. The penetration of the internet in rural areas will see an all time high in 2011. In a survey conducted by IMRB for the Internet and Mobile Association of India (IAMAI), the total number of active internet users in rural area will rise by 98 per cent to touch 24 million by the end of 2011 from 12.1 million in December 2010.

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The survey said that the claimed internet user category is also set to grow by 96 per cent to reach 29.9 million by December 2011 from 15.2 million in December 2010. (Active users are those, who have used the internet at least once in the past one month. Claimed internet users are those, who have used the internet sometime but not necessarily in the past one month.)

MAJOR PLAYERS IN INDIAN INTERNET INDUSTRY Post fiscal liberalization in the year 1992, several private ISPs have made a foray into the Indian Internet market along with their own domestic loop and access infrastructures.

BSNL Tata Teleservices Hathway Airtel Reliance Communications Railtel Sify MTNL You Telecom STPI Netcom GAILTEL

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GOVERNMENT INITIATIVES FOR INTERNET INDUSTRY IN INDIA

The New Telecom Policy, 1999, launched by Indian government, specifies objectives in contexts of initiating Telecom Network with an aim to attain telecom compactness of 15% by end of financial year 2010. It also establishes goals for offering Net Access to all the provincial main offices which it attained in the year 2002. In addition, the administration has started several upbeat implementations in the propagation of the Internet facilities in India. Some of such measures are mentioned as under:

In the year 2003, the government levied authorization charges on the ISPs which are the most moderate permit, till 31st October 2003. Subsequently, only a coupon authorization charge of ` 1 every year is forfeitable.

There are no limitations on the amount of Service Providers in A, B and C categories.

ISPs have been allowed to establish Global Gateways by executing commercial set-ups with international Satellites Providers and associates.

ISPs have been allowed to offer preceding mile accessibility for utilizing Radio and Fiber Optics.

ISPs have been allowed to offer ISP facilities via Cable Television Operators. Internet Telephony Services was launched for ISPs on April 1, 2002. The central administration has launched a thriving strategy to extend National Internet Backbone (NIB) in India.

The government has approved the law acknowledging electronic deals named Information Technology Act, that assist in offering lawful structure for e-commerce in the country.

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CHAPTER 2 COMPANY PROFILE

Sify Technologies Ltd are India's pioneer & leader in Internet, Networking and e-Commerce services, and the first Indian Internet company to be listed on the Nasdaq National Market in the US. The Companys services enable its business and consumer customers to communicate, transmit and share information, access online content and conduct business remotely using its private data network or the Internet. The Companys segments comprised: corporate network/data services, which provides Internet, connectivity, security and consulting, hosting and managed service solutions; Internet access services, from homes and through cybercafs, online portal services and content offerings, and other services, such as development of e-learning software. Sify is among the largest Internet, network and eCommerce services companies in India, offering end-to-end solutions with a comprehensive range of products delivered over a common Internet backbone infrastructure. This Internet backbone reaches two hundred twenty one cities and towns in India.

2.1 Background and Inception: Sify Technologies Limited (Sify), incorporated on December 12, 1995, is an integrated Internet, network and electronic commerce services companies in India, offering end-to-end solutions with a range of services delivered over a common Internet backbone infrastructure. Sify Technologies Limited was incorporated on December12, 1995 in Tamil Nadu, India as Satyam Infoway Limited, a private limited company under the Indian CompaniesAct1956 to develop and offer connectivity-based corporate services in India. Until December 2002, the Company was a majority-owned subsidiary of Satyam Computer Services, an Indian information technology services company traded on the New York Stock Exchange and the main Indian stock exchanges.
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The Company changed its name from Satyam Infoway Limited to Sify Limited in January 2003 and from Sify Limited to Sify Technology Limited in October 2007. The Company completed its initial public offering of ADSs in the United States in October 1999.

SIFY is 3rd largest IP VPN service provider in India & 1st network in India to be IPV6 enabled. Pioneer in providing multicity carrier neutral data center hosting with 5tier 3and 6 tiers 2datacenters. One of the India's first internet access providers with a cybercaf chain of over 1800 cities. Sify is among the largest Managed Enterprise, Network and IT Services companies in India, offering end-to-end solutions with a comprehensive range of products delivered over a common telecom data network infrastructure reaching more than 667 cities and towns in India. Sify is a recognized ISO 9001:2008 certified service provider for network operations, data centre operations and customer support, and for provisioning of VPNs, Internet bandwidth, VoIP solutions and integrated security solutions, and ISO / IEC 20000 1:2005 and ISO/IEC 27001:2005 certified for Internet Data Centre operations.

2.2 Nature of Business carried: Enterprise Business: Sify Enterprise Solutions is the corporate services arm of Sify Limited and Indias largest end-to-end network services, security services, hosting and applications services provider.

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Sify Networks Private Limited, an information security consulting and services company, provides network security services to corporate customers. It develops in-house tools for checking email content and filtering specific content on the Internet. Sify are the only integrated end-to-end eSolutions provider in India. Sify design and develop a host of customised ecommerce and Network Connectivity Solutions that connect your critical business systems and offer a seamless data network directly with customers, suppliers.

2.3 Vision and mission and Quality Policy:

Vision A profitable global business with ICT based solutions. To empower businesses and individuals to keep them ahead. To be a leader in market share, qualities, revenue, gross margins. To add value to stakeholders, our investors, customers, partners and associates & To build on India's unique advantages.

Mission To make a qualitative difference to the lives of millions of people and organizations in India and across the world by empowering them with the power of Information Communications Technologies (ICTs). Quality Policy

Sify are committed to provide best-in-class customer care for Sify Customers through world class technology, processes and response mechanisms.
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Quality Objectives 1. Providing adequate resources. 2. Effective customer communication. 3. Empower employees towards commitment to quality. 4. Continuous improvements based on self and customer assessment. 5. Responsive environment. to changes in technology, society and

2.4 SERVICES OFFERED:

Our Offerings: We at Sify offer innovative customer-centric internet solutions there by creating value to customers based on your business needs.

1. CONNECTIVTY SERVICES (Network Solutions) We pioneered the Enterprise Network Services marked in India. Our family of network services offerings is delivered from a robust, common Internet Infrastructure. Our service portfolio options cater to a customers ever expanding requirements vertical specific solutions with a focused strategy, delivered from an advanced IP/MPLS converged network platform.

Our offerings:

- MPLS VPN services

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Site Connect: A comprehensive array of secure, reliable & scalable IP-VPN/MPLS solutions thatMeet mission-critical data, networking & converged voice, video & data connectivity needs withinIndia. GlobalSiteConnect: Extends IP-MPLS Virtual Private Network to clients international locations vizWorld-class service partners across the globe.

RoamConnect: A secure and reliable way for roaming employees to access their corporate Intranet. RoamConnect is a user-friendly package that ensures access to information or corporate applicationsIrrespective of the location of the user.

- Dedicated Internet Access (DIA) Service ExpressConnect: A premium range of secure managed Internet access services that enable theenterprise with dedicated, high performance IP connectivity to conduct business-critical transactionsover the public Internet.

Clean Connect: A premium range of unified threat management services that enables enterprisesWith high-performance, high-security Direct Internet Access without a dedicated investment on Network security and protection.

2. HOSTING SERVICES Sifys Hosting Services offer a unique range of co-location hosting solutions, with bundled advancedservices (DR / mirroring) which allow the customers to own their servers instead of choosing a sharedserver.

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Our offerings:

- Co-location service: A flexible server hosting facility that offers a wide range of options to suit yourneeds, ranging from shared racks & complete racks, to even secure cages as per the applicationrequirements.

- Disaster recovery: Customizable DR solutions to suit criticality of data and business needs; complete with one Level IV Data Centre in Bengaluru & two Level II Data Centres in Chennai &Mumbai.

- FortKnox: An SLA-backed security package to protect applications and servers with services likeserver hardening, penetration testing, vulnerability assignment, patch testing & application on acontinuous & ongoing basis.

- NetSourze: A complete suite of Internet infrastructure management services in different packagesthat monitor, perform root cause analysis and recommend solutions for multiple operating systems,databases, application servers, mail servers web servers and multi-vendor co-ordinations.

- Managed & Value-added services: We also offer a wide range of managed & value-added services that include backups, system performance monitoring, managed firewall services, local loadbalancing, video & audio streaming and content distribution network services.

Benefits to help you stay ahead: - Multiple offerings ensure your updated data is available at all times, ruling out any possibility of lossdue to hardware, software or site failures. - Internet bandwidth provisioned for the data transfer is sourced from multiple service providers inhouse bandwidth, international bandwidth (with Oceanic redundancy), all the leading ISPs in India, Yahoo & Google.
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- Option of integrating your existing domestic network with IDC if required. - Gives you the maximum protection with Unauthorized access, unlawful monitoring (sniffers), theft ofinformation, destruction of information, denial of service, viruses, Trojans & unlawful / inappropriate activities. - Capacity planning - Minimum restoration time on account of any severities - Minimizes your response time considerably which drastically increasing uptime commitment. - Level 4 facility spread across 40,000 sqft space, the centre is connected to Sifys global network,equipped with redundant power feeds, precision air conditioning systems, network connectivity fabric & free suppression systems.

3. MANAGED VOICE SERVICES Contact Centres play a vital role in acquiring & retaining customers. With India emerging as the favouriteoffshore hub for most global giants, quality voice services are beginning to assume importance. Our suite of next generation contact centre solutions provides flexible, easy to deploy, scalable voice services with exceptional cost benefits.

Our offerings:

- ExpressTalk: A spectrum of managed voice services for international contact centres that supportboth outbound (international PSTN) and inbound (toll-free & DID) calls. Built over an MPLS core,Express Talk comes with Platinum bandwidth for high network uptimes & superior voice quality. - Sify Hosted Contact Centre Solutions: A pay-per-use, hosted Customer Contact Solution for both International & Domestic contact centres. It is build on world-class Aspect Ensemble Pro platform & is dynamic, operationally efficient & unified for multiple channels of customer interactions.
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4. SECURITY SERVICES Sifys unique value proposition is that we are an end to end security solution provider who can provide consultancy services, products that fit into the gap, implementation that matches the challenge & overall management & operation that fits the budget.

Our offerings: - Consulting Services: A complete range of vendor-independent information assurance services, including information security, compliance & IS audits based on industry standards, using a global delivery model that combines on-site consulting with offshore support and remotely managed solutions.

- Implementation & Procurement Services: Our implementation & procurement services spread across an array of product categories such as firewalls, intrusion detection systems, content / URL filtering and anti-virus platforms.

- Managed Security Services: 24/7 management and monitoring of security infrastructure by experts to help protect critical data against vulnerability & exploits. This helps maximize performance, minimize costs & above all, ensure peace of mind.

- Data & Transaction Security: In association with global leaders like Verisign, we facilitate secure business transactions through PKI Services & Cryptography-based solutions, digital identity & strong authentication services and complete data protection & Privacy solutions & Transaction Security solutions.

Benefits to help you stay ahead: - assess risk - protect assets - defend threats - secure transactions
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- monitor environment - control risk

5. APPLICATION SERVICES Our enterprise applications are designed to help boost employee productivity, improve supply / vendor efficiency, enhance customer relationships and generate information that helps improve the quality of management decisions.

Our offerings:

- Intra-enterprise solutions a. Human Capital Management (HCM) E-learning & content development Learning Management System Online Assessment Self service Intranet Portal b. Knowledge Management Solutions Document Management Scanning services c. Unified Messaging & Communication (UM&C) Messaging & Collaboration Mobile Messaging Premium Anti-X service - Organizational lifecycle management a. Supply Chain Management b. Customer Relationship Management (CRM) c. Sales Force Automation (SFA)

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6. MANAGED SERVICES Managed services bring together all the services provided by Sify Enterprise. In short, we manage all services for the client enterprise from remote locations.

Our offerings: - LAN Management - WAN Management - Desktop Management - Storage Management - Applications Management - Data Centre Management - Security Management - Helpdesk Management - Mail Management (MS Exchange / Lotus Notes / BlackBerry) - Server & OS Management.

Some of our key corporate customers: IT / ITeS Vertical: Oracle, Google, Wipro, Tata Consultancy Services, Verisign Manufacturing: TVS, Suzuki, Xerox, Tata Motors, Hyundai Government: LIC, SBI, Reserve Bank of India, Indian Airlines BFSI Vertical: HSBC, ICICI Bank, Deutsche Bank, Tata AIG, HDFC Consumer Vertical: Pepsi, Samsung, P&G, Canon, Colgate Palmolive Telecom Vertical: Hutch, Alcatel, Spice, Mauritius Telecom Media: Sony, NDTV. Times of India, British Council Retail: McDonalds, Pantaloons, Globus, Whirlpool, Loreal Life Sciences: Ranbaxy, GlaxoSmithKline, Johnson&Johnson, Novartis Energy: Crompton Greaves, IBP, BHEL The way ahead is to stay ahead with Sify ISO 9001 certified company
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 ISO 27001 and ISO 20000 certified security services NASDAQ listed brand, selected as Superbrand by a distinguished panel of distinguished markets and advertisers. Awarded the prestigious Frost & Sullivan market leadership award for VPN services, 3yrs in a row. Gartner report on VPN Service Providers in India states that Sify is a far -sighted player; in terms of its early entry into the IP-VPN market and its focus on managed services. 2,000-plus corporate customers & growing.

2.5 Area of Operation:

Sify Technologies Limited provides enterprise and consumer Internet services primarily in India. Sify has approximately 1,278 e-Ports in 200 towns and cities; and serves 1, 06,000 broadband subscribers through 1500 cable TV Operators. Sify pioneered corporate networking services in the country and helped revolutionize business computing in India, with interconnectivity between multi-location offices, flexibility of platforms, applications software and smooth transfer of data for corporates. Sify Technologies Limited provides enterprise and consumer Internet services primarily in India. The company offers various corporate network/data services comprising e-commerce and network connectivity solutions, such as end-to-end services network, application, and security services; voice origination and termination services; co-location and managed hosting services; and system integration services for data centre build, hardware distribution, security solutions, and turnkey projects. It also provides application services, including SLEMS and Microsoft Exchange messaging platforms; I-test for online assessment and Livewire, which enable management of training processes across the organization; document management system for the management of
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documents electronically; and Forum, a forward supply chain solution. In addition, the company operates e-Ports that offer browsing, chat, email, gaming, utility bill payment, travel ticketing, hotel booking, mobile recharge, Internet telephony, and online share trading services; and portals, which provide news, views, reviews, interactions, and services in the areas of movies, sports, finance, food, videos, astrology, online games, shopping, and travel, as well as offers content offerings and broadband services. Further, it provides infrastructure management services, such as network management, datacenter and helpdesk outsourcing, desktop and storage outsourcing, IT security outsourcing, LAN and WAN outsourcing, database and telecom outsourcing, and application monitoring and management services to automotive, chemical, media, and financial enterprises; and virtualization design, integration, and deployment services for servers, storage, networks, and end user clients. Sify has approximately 1,278 e-Ports in 200 towns and cities; and serves 1, 06,000 broadband subscribers through 1500 cable TV Operators. Corporate Networking Services Sify pioneered corporate networking services in the country and helped revolutionize business computing in India, with interconnectivity between multi-location offices, flexibility of platforms, applications software and smooth transfer of data for corporates. Network, Data center and Customer Care certified ISO 9001/2000 The company's Network services, Data Center Operations and Customer Relationship Management processes have been certified ISO 9001:2000. Sify is the first and only company to receive this certification. This certification comes as a validation of trust placed in the company by over 650 corporate customers, who run their business critical applications as diverse as SAP, BAAN, Oracle, CRM and ERP solutions on Sify's backbone network.

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First World-Class Level 3 Hosting Centres in India To enable world class hosting services in India, Sify commissioned the country's first Level 3 Internet Data Center of 20,000sq feet at the Vashi Infotech Park, Navi Mumbai in September 2000.Sify now has a second such center in Chennai, as well as distributed hosting in the main cities across the country.

The company was awarded the Frost & Sullivan Marketing Engineering Award for Business Development for 2001 in Data Center markets for its innovative approach to developing the market.

Today, Sify is the only company in the country to offer Disaster Recovery and Business Process Continuity between its two major Level 3 data centres in Vashi and Chennai. Sify also offers these services to overseas clients with the increasing availability of quality international bandwidth. Consumer Services

Broadband connectivity for consumers After successfully launching broadband connectivity services for corporate services, Sify launched broadband services for the residential segment using fixed wireless broadband technology- the first ISP in India to make available such a service to its consumers. Sify, is now a leading provider of broadband services in India, both directly and through cable operators, and currently has over 12000 home users for the service.

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Making the Internet available to the masses: cyber cafes In keeping with its purpose of empowering Indians with the Internet, Sify launched the iway chain of cyber cafes across many cities in India. This initiative is helping bridge the digital divide with an ever-increasing number of Indians accessing the Internet for information, communications and entertainment in a cost-effective manner. Many thousands of users from over 1500 iways across India use this service, with more planned as the demand for them increases. iways have defined the standards for branded cyber caf chains, with standardized, air-conditioned, well-designed interiors, with broadband connectivity and promoted as a branded service. Sify Online: Consumer Internet Access

We pioneered the concept of 'Off-the-shelf, ready to use Internet connections' in a tamper-proof CD pack for consumers to benefit from the power of Internet. These packs had a host of value additions like email, virus control, multi-media training software that taught consumers to use the Internet, parental control and so on. These CD packs have now become the standard based on which all ISPs offer services.

Sify pioneered 24-hour customer support service for subscribers across the countrywith access over the phone, email or chat. This service is the only ISO 9001/2000 certified support even today.

Sify's focus on the consumer, their wants & needs, continued with a focused brand launch that presented Internet access as a branded service for the first time in the country.

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Connecting to the Internet was made simple, easy and fast through Intellidial- a unique dialer. The intelligent software guides the user with account information, renewal alert, auto recognition of user ids, a modem optimizer- making this the most advanced dialer for users.

Empowering consumers online In addition to connecting consumers to the Internet, Sify's leading consumer portal, http://www.sify.com/ , provides them with tools and channels to improve the quality of their lives. This spans the basic communication and search tools including email, messaging, chat, greetings, a search engine to jobs, travel, online portfolio management, personal finance, shopping, interior decorating, cars, andsports.

Today, not only is the portal used by thousands of people, it is earning Sify as much revenue as a good business magazine in India does. Ensuring online security for e-Commerce To catalyze the growth of eCommerce in India by enabling secure online transactions, SafeScrypt, a company promoted by Sify, is offering online authentication and certification services in association with the world leader Verisign. Safescrypt is the first company in India to receive the Certifying Authority license for Digital Signatures from the controller of Certifying Authorities (CCA), Ministry of IT, and Government of India. Online education for corporates and consumers Sify eLearning is a comprehensive eLearning Solutions provider. Sify eLearning brings world-class technology, tools and content services to customers both in India and abroad with
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tie-ups with world leaders. Sify eLearning's services are targeted at corporates, educational institutions and eLearning companies.

Sify was selected as a 'Super brand' in India by an eminent panel of Marketers and Advertisers earlier this year. The selection was based on a brand's equity with consumers and not on market share or size. The criteria for Super Brand: 'A Super brand offers consumers significant emotional and /or physical advantages over its competitors which consumers want, recognize and are willing to pay a premium for'. This places Sify amongst the ranks of some of the worlds best known brands, leave alone as a leading brand in India.

Industry Operations: Network security: Sify offers a suite of security solutions including security design, procurement and integration services for infrastructure security, vulnerability assessment and penetration testing. Implementation services include implementation of security products, such as firewalls, intrusion detection systems, content security, and authentication tools and. services. Data Network Operators: The Company provides National Long Distance and International Long Distance services through its network. It carries voice traffic, both national and international, using the IP back-bone and deliver voice traffic to Direct Interconnect Operators. Internet Service Providers: The Company provides enterprise and consumer customers with Internet access. One of India's leading ISPs, it also offers content through several portals, including its main consumer site (sify.com). The company's corporate unit provides broadband access and virtual private network (VPN) service to customers in the consumer goods, financial services, government, manufacturing, and pharmaceutical sectors. It provides consumer Internet access directly to homes and through retail locations operating under the iway brand.
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Potential Market Size: Enterprise Data Services to grow at a CAGR OF 11% to US $1.3 billion by 2014. 3rd largest IP VPN service provider in India & 1st network in India to be IPV6 enabled.

Wireless last-mile built to Telco-class design and service standards in 650 cities (>1200 base stations) Holds NLD, ILD, ISP licenses and wireless broadband spectrum on a nationwide basis. One of the Indias first internet access providers with a cybercaf chain of over 1800 cities. The Indian portal business is growing at a CAGR of 35%.

Sify has approximately 1,278 e-Ports in 200 towns and cities; and serves 1, 06,000 broadband subscri

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2.6 OWNERSHIP PATTERN:

Management Team

Raju Vegesna CEO & Managing Director

C. V. S. SURI President & CEO Enterprise services

M. P. Vijay Kumar Chief Financial Officer

David Nishball Chief Strategic Officer

Venkata Rao Mallineni President Sify Software Limited

Natesh Mani President Commercial and Consumer services

CR Rao

Devraj Shetty

Vice President HR, Strategy, Admin, Head Elearning Services PR

Pranesh Babu K Chief Technology Officer.

2.7 Competitors Information: Bharathi Airtel Ltd Mahanagar telephone Nigam ltd Tata Communications Ltd - Mumbai
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- New Delhi - New Delhi

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2.8 Infrastructural Facilities: 500 racks total server space host up to 8000 servers providing scalability to match business growth 1 HVA power supply backed by Gensets and UPS guarantees 99.6 % uptime, and ensures a browser never fails to get what he wants, whenever he wants 150 tons precision air conditioning ensures high performance environment for mission-critical operations to be up and running 24x7x365 Environment monitoring and alarm systems ensure round the clock monitoring of the IDC. They include : Fire Alarm, UPS and DC rectifier, Security and Intruder Alarm; above and under floor temperature and humidity; auto-page/call of duty staff in case of emergency; water detector under the raised floor systems Dust Filtration up to 5 microns prevents damage to applications due to dust and ensures quality performance Gas based fire control systems eliminate risks associated with water based fire control system Manned security 24 hours, 7 days a week, 365 days a year - Dedicated security personnel ensure proper screening of visitors. Supported by Biometric security scans for access control and CCTVs ensure high safety of the server farm Highest levels of reliability thanks to a number of redundant subsystems that include Multiple fiber trunks coming into the IDC from multiple sources and N+N redundancy on the UPS.

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2.9 Achievements: The company is Indias first enterprise managed services provider to launch a Security Operations Center (SOC) to deliver managed security services. One of the India's first internet access providers with a cybercaf chain of over 1800 cities. Holds NLD,ILD,ISP licenses and wireless broadband spectrum on a nationwide basis 3rd largest IP VPN service provider in India & 1st network in India to be IPV6 enabled. 3rd largest domestic portal in India. Pioneer in providing multicity carrier neutral data center hosting with 5tier 3and 6 tier 2datacenters. 3rd best ranked by Indian users for managed network services only behind IBM, HP.

BUSINESS HIGHLIGHTS: Enterprise business Network services: Network services saw positive momentum in the first quarter with revenues from Internet growing by 18%. The voice business continues to show signs of growth with ILD voice registering about 680Mn minutes for the quarter. The hubbing business grew by 55% over last quarter in terms of revenue. Wholesale data carrier revenue registered growth of about 25% over the preceding quarter.

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Our partnership with Global Telcos is also helping in adding new clients to our rooster.

Commercial & Consumer Continuing on it Q-on-Q growth, our retail broadband access points called Mylife outlets is nearing the 2000 mark. Sify.com saw 36% growth in visitors. The strong showing was complimented by the launch of several interesting initiatives. Sify.com now ranks among the top 10 portals in India. Sify has launched new set of pre-paid broadband products and acquired SOHO/SMB customers from multiple industries including Manufacturing, Dealers, Professionals, Cyber cafes and Retail outlets resulting in a customer base growth of over 75% over the last quarter. About 60% of the signups are happening from Tier 2 & Tier 3 cities. The home broadband business is showing stable active base. Product and marketing interventions have seen positive traction.

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AWARDS: Sify bags the ISP of the Year Award at the Internet World Asia Industry Awards, 2001. Sify (Satyam Infoway) wins the Golden Web Award for the year 2001 for the website www.india.ford.com. IDC report 2001 puts SIFY as the clear cut leader in VPN services in India. Sify (Satyam Infoway) bags the ISP of the Year Award at the Internet World Asia Industry Awards, 2001. Sify (Satyam Infoway) bags Techies Award 2000 for the Best ISP. The Golden Mouse Award for Web Evangelist 2000 goes to R. Ramaraj, Former CEO and Managing Director. Sify (Satyam Infoway) bags the Company of the Year 2000 Award, at the Silicon India Annual Technology and Entrepreneurship Conference, San Jose, California. Sify's (Satyam Infoway) corporate site www.sifycorp.com wins the Golden Web Award for the year 2000. Frost & Sullivan Market Leadership Award: for the IP VPN Market in India 2005-06 Sify security services awarded for the second time the ALL INDIA - BEST PARTNER AWARD for the Year 2005 from FORTINET Inc. Sify awarded BS 7799 Certification for Information Security Management Systems Sify awarded ISO 9001:2000 Certification for provisioning of corporate VPN, Internet bandwidth, Voice over IP and Integrated Security Solutions Sify awarded CMM level 5 Certification

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 Frost & Sullivan Market Leadership Award: for the IP VPN Market in India (August 2004) Sify Enterprise Solutions awarded "INDIA TOP RESELLER AWARD" for the period July 2004 to June 2005 by NOKIA 2010: - Sify Technologies Limited wins Franchisor of the year award for 2010 - Sify wins Best STG Solution Partner 2009-10 from IBM. =This award is given nationally to only one recipient who contributes across IBMs total stack offering of Server/ Storage, Software, Services etc. 2009: Sify Technologies Wins Award for Best Telecom Data Center at INFOCOM CMAI National Telecom Awards 2009 For the fourth successive year, the Brandon Hall awards are ours!

- Brandon Hall silver award Category: Excellence in the Best Use of Mobile Learning category 2008: Two golds Brandon Hall! Best Use of Virtual Worlds for Learning category. - 3D online training program developed using Second Life. 2007: Silver and Bronze Brandon Hall! - Silver for Cisco accessible e-learning platform - Bronze for GT Exhaust Gas Thermocouple Installation 2006: Two golds Brandon Hall!

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2.11 Future growth and prospects: Expansion In order to expand the market for public Internet access points, Sify would introduce a different model, a connectivity model. Under this model, the charges would be shared by the outlet owners. Sify would provide applications through cloud Sify Mylife. The company, he said, would also enter Tier-II and Tier-III cities. It planned to set up another 1,000 cybercafs by the end of March 2012. Today, the size of the consumer business is around Rs.40 crore out of a total of Rs.700 crore businesses. Enterprise Data Services to grow at a CAGR of 11% to US $1.3 billion by 2014-15.

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CHAPTER 3 MCKENSYS 7S FRAME WORK

1. Mckensys frame: The Mckinsey 7s model is widely used frame work used for viewing the interrelationship of strategy formulation and implementation. It helps to focus managers attention on the importance of linking the chosen strategy to a variety of activities that can affect the implementation of the strategy. Originally developed as a way of thinking more broadly about the problems of organizing effectively, the 7s provides a tool for judging do ability of strategies.

According to this model, there are seven basic dimensions, which represent the core of managerial activities. These are the Levers which executives use to influence complex and large organizations. Obviously, there was a concerted effort on the part of the originators of the model to coin the managerial variables with words beginning with the letter S so as to increase the communication power of the model. To be effective, their organization must have a high degree of fit, internal alignment amongst all the seven Ss are interrelate and a change in one has a ripple effect on all the others. Its impossible to make progress on one without making progress on all. Thus, to improve their organization, you have to pay attention to all of the seven elements at the same time. There is no starting point or implied hierarchy. Different factors may drive the business in any one organization.

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Explanation of each element: Strategy: Strategy is created to maintain and make competitive benefit over the competition. Structure: Structure is the way the organization is constructed and who reports to whom. Systems: In systems the daily activities and events that staff members join in to get the job done. Shared values: Shared values are also called super ordinate goals. These values are the centre values of the company that are evidenced in the corporate culture and the general work.
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 Style: you have to adopt the style of leadership. Staff: In staff employees and their general capabilities are included. Skills: Skills are the actual skills of the employees who are working for the company.

SIFYS 7S
3.1 Strategy ENCOURAGING UNITS: Sify has recently deployed a business unit structure, designed to encourage the independent growth and development of each business line. Each BU is expected to be profitable as a stand-alone basis. Sifys Strategy and Direction: Our Mission is not just to be #1 in any single component of IT or Communications infrastructure; it is to build a critical mass of capabilities to host, deliver,integrate, and manage IT applications that deliver productivity for enterprise customers. We will provide scalable IT solutions that are cost-effective for Indian businesses, and leverage this scale to bring tremendous value to global firms. 3.2. Structure Structure is the organizational chart and associated information that shows who reports to whom and how tasks are both divided up and integrated. In other words, structures describe the hierarchy of authority and accountability in an organization, the way the organizations units relate to each other: centralized, functional divisions; decentralized; matrix, network, holding, etc. These relationships are frequently diagrammed in organizational charts. Most
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ENTREPRENUERSHIP

THROUGH

FOCUSED

BUSINESS

organizations use some mix of structures pyramidal, matrix or networked ones- to accomplish their goals. 3.3 Systems Selection systems: Various levels of managers involved in the selections of right candidate to the requirement of the job. Company follows a standard procedure for the selection process. Customer support system: Various employees are appointed to satisfy the queries of the customers regarding about their products or services offered. 3.4 Shared values Core Values: To maintain loyalty,sincerity and generosity with the customers. Core Purpose: It continuously strives to satisfy customers with innovative products and better services. 3.5 Style Sify Technologies Ltd believes n keep up promise to the customers and the on time delivery of their products and services, and maintaining the quality service . Its main focus is to check what people are looking forward and expect from us, and hence are developing new concepts and products accordingly in order to fulfill the desire of the customers. In important matters, meeting is held to seek opinion of the top management and various department heads and their suggestions are taken and implemented. 3.6 Staff Sify Technologies Ltd is run and co-promoted by professionals with long experience in the Indian Markets and understanding the customers needs.

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Sify Technologies Ltd has got over 3000+ competent employees who are at service when required. 3.7 Skills The main focus of the company is to satisfy the customers, retain and solve the queries and problems of the customers. The employees of Sify Technologies Ltd are encouraged tp put forth their capabilities and competencies to achieve betterment and progress in their career.All heads are technically qualified and have a superior experience in all the fields they are into.

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CHAPTER 4 SWOT ANALYSIS

SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors.

STRENGTH: Indias leading integrated Information Communications Technology Indias first private ISP with a dial up service Sify also developed the most extensive range of managed enterprise services, solutions and applications. With millions of man-hours spent gaining expertise and experience in delivering Internet Protocol based services, our standards are industry benchmarks and our innovation constant Sify is the only company focused on Internet Protocol based data services over a Tier 1 telecom backbone infrastructure in India. The core competence comes from the technologies that manage, monitor and deliver services over such a network. Sify provides a vast array of solutions in managed network, hosting and voice services, applications and system integration to enable you to work smart and do more. Together, these solutions can help an enterprise bypass bottle-necks to grow rapidly.

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WEAKNESS: Undifferentiated products or services (i.e. in relation to the competitors) Lack of adequate knowledge to marketing executives about new innovations like cloud computing and enterprise services

OPPORTUNITIES: An opportunity could be: A developing market such as the Internet. Mergers, joint ventures or strategic alliances Moving into new market segments that offer improved profits A new international market.

THREATS: Price wars with competitors Competitors have superior access to channels of distribution Increased competency.

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CHAPTER 5 ANALYSIS OF FINANCIAL STATEMENT

Performance Highlights Q 1 FY 11-12: Sify reported revenues of US $50.73 million for the quarter ended June 30, 2011, about 31% higher than the corresponding quarter of previous year. Growth was driven by revenues from Enterprise services which grew 40% over the corresponding quarter previous year: this included a US $10.3 million project executed for a large telecom company. EBITDA for the quarter increased to US $ 2.80 million, as compared to US $ 0.51 million in the corresponding quarter previous year. Net loss before tax for the quarter was US $ 1.91 million, as against a net loss of US $ 4.05 million in the corresponding quarter previous year. Capex during the quarter was US $ 1.68 million. Cash balance at the end of the quarter was US $ 14.99 million and undrawn line of credit of US $ 3.25 million . As of June 30, 2011, Sifys total number of issued and outstanding ordinary equity shares was 178.4 million shares. Of this, 38.9 million shares are American Depositary Shares (ADS). The remaining 139.5 million shares held in India, are not deposited as ADS and do not trade on Nasdaq or on any market in the United States or India. As previously reported in Sifys filings with the United States Securities and Exchange Commission (the SEC), in August 2010 the Board of Directors approved the issuance of 125 million shares to Sifys promoter group in a private placement, and the private placement was approved by Sifys shareholders in September 2010.
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CHAPTER 6 LEARNING EXPERIENCE

6.1 EXPOSURE TO THE COMPANY It was a great experience working in Sify Technologies Ltd. where I learnt many things about the functioning of the organization in accordance with the present market trends. During my plant training at the company, I have learnt about how organizations works, operates and carries out its day to day activities.

6.2 EXPOSURE TO ORGANIZATIONS CULTURE The training gave me an opportunity to study the corporate culture and also made me understand the difficulties situations that might occur when you start working in a particular organization. Sify Technologies Ltd is a value based company through which I have learnt that there should be a passion for excellence and we need to serve our customers with the sense of integrity with at most consideration to the quality of the product and services. We should view change as an opportunity to grow in the future and rewards should me awarded for highly talented and competent employees. Sify Technologies Ltd also :

Helped me in better understanding of the potential consumers awareness about the

Sify Technologies Ltd and product/services offered by them.

Some of the primary takeaways I was looking for in my project experience were
continous learning , a chance to get a feel of the market , and the opportunity to meld first year theory with practical experience .

Sify Technologies Ltd has helped me to fulfill my expectations with learning and
practical experience..
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 The study involved more fieldwork , was more live and intense, and gave me more
knowledge about the market scenario. The 10 weeks of project has been a very good learning experience. Being a fresher this was the first time I was exposed to the real work atmosphere. Being part of Sify technologies Private Ltd, I learnt about organizational structure. Work culture, & handling pressure. During the research I learnt the whole process with the help of my industry guide and my mentor. The whole process step by step was effectively reinforced in me. The research helped me understand how to approach respondents, convincing them to interact with me to collect data and interpret the findings. I also got the competitors information how effectively they are communicating with the customers.

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PART-B CHAPTER 1 General Introduction:

Sify is one of the first private sector players to offer internet access, when internet access was opened to private sector. Sify is India's pioneer & leader in Internet, Networking and eCommerce services and the first Indian Internet company to be listed on the NASDAQ National Market in the US. It is one of best Cloud service provider in the Indian market.

Statement of the problem:

In this competitive scenario, with an increasingly competitive marketplace along with an unstable economic climate, many established companies have looked to research to ensure they are meeting their client needs based on network services in enterprise segment and since Sify is one of the best network service provider in the market ,to know their potentiality in the market I am conducting a need based project Market Research on Network Services in the Enterprise Segment with special references to Sify Technologies Ltd. Objectives of the Study: To determine the awareness level of Network Services in the enterprise segment. To study the scope of Network Services and the requirements of the clients. To analyse the market potential for Network Services. To understand whether the customer is satisfied with the service provider. The Study helps in identifying marketing opportunities and constraints. To analyse the services provided by the competitors in the market.

Scope of the study: Scope of the study is to understand the awareness level of network services (Sify) in the enterprise segment in Indian business environment.
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Study is made to identify the potential customers who are in need of the new services for their organisation for Sify Technologies ltd. An effort is made to suggest to the Sify Technologies Ltd, as to who are the prospect customers that exist. To recognise the untapped customers with the new network services.

Hypothesis Test: Null Hypothesis: A null hypothesis is a statement of the status quo, one of no difference or no effect. If the null hypothesis is not rejected, no changes will be made. A null hypothesis may be rejected, but it can never be accepted based on a single test. In classical hypothesis testing, there is no way to determine whether the null hypothesis is true. In marketing research, the null hypothesis is formulated in such a way that its rejection leads to the acceptance of the desired conclusion. The alternative hypothesis represents the conclusion for which evidence is sought.

Research Design and Methodology:

Methodology: In this market research I have taken an methodology instrument in the questionnaire format. Research Design: A research design is a framework or blueprint for conducting the marketing research project. It details the procedures necessary for obtaining the information needed to structure or solve marketing research problems. Type of Research: Exploratory Research Exploratory Research: This type of research is carried out at the very beginning when the problem is not clear or is vague. The major emphasis in exploratory research is on converting broad, vague problem statements into small, precise sub-problem statements, which is done in order to formulate specific hypothesis.

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Sources of data collection :

Primary data - are originated by a researcher for the specific purpose of addressing the problem at hand. ----Clients, Customers. Secondary data- are data which have already been collected for purposes other than the problem at hand. These data can be located quickly and inexpensively. -----Company website, Journals and Industrial magazines.

Data collection tools:

Questionnaire (Dichotomous & multi options).

Sampling Plan: Sampling unit Companies (IT department in all sectors: IT, Retail, Hospital, Financial, and FMCG). Sampling frame Bangalore Region. Sampling Size 100 Sampling Techniques Non Probability Sampling Non Probability Sampling: In Non probability sampling every unit will not be having a chance of picking at a time but where as in probability sampling all units in a sample size will have a chance of picking at a time from the sample.

There are 4 Non Probability Sampling techniques : 1. Convenience sampling 2. Judgmental sampling 3. Quota sampling 4. snowball sampling

But for the research work, I will use only 2 techniques of Non Probability Sampling
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They are:

1. Convenience sampling 2. Snowball sampling

1. Convenience sampling: Convenience sampling attempts to obtain a sample of convenient elements. Often, respondents are selected because they happen to be in the right place at the right time. 2. Snowball sampling: In snowball sampling, an initial group of respondents is selected, usually at
random.

After being interviewed, these respondents are asked to identify others who belong to the target population of interest. Subsequent respondents are selected based on the referrals.

Limitation of the study: Time Frame was been limited to 3 months. The sample size was restricted to entrepreneur companies with in Bangalore region. Information Regarding the Network services of the companies were difficult enough to obtain as few companies usually dont provide it (confidential). Sometimes, the researcher may be misled by the respondents, if they provide false information.

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CHAPTER 2 DATA ANALYSIS AND INTERPRETATION

Table 2.1: Respondents using different ISPs

Sl No 1 2 3 4 5

Particulars TATA AIRTEL BSNL RELIANCE OTHERS TOTAL

Respondents 26 34 10 14 16 100

Percentage(%) 26 34 10 14 16 100

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40 35 30 25 20 15 10 5 0 TATA AIRTEL BSNL RELIANCE OTHERS

ISP's taken

Figure 2.1: Internet service providers Taken.

Observation From the above table and chart(2.1) it is observed that 26% of the respondents belongs to the TATA, 34% of the respondents belongs to the AIRTEL,10% of the respondents belongs to the BSNL,14% of the respondents belongs to the RELIANCE and 16 % of the respondents belongs to the OTHERS Internet service providers. Inference From the above observation it is inferred that most of the respondents or customers belongs to AIRTEL service providers followed by TATA.

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Table 2.2: Added value services to the organization.

Sl No 1 2 3 4 5

Particulars Leased line Point point Service support Web applications Others TOTAL

Respondents 38 8 26 16 12 100

Percentage(%) 38 8 26 16 12 100

40 35 30 25 20 15 10 5 0

Added value services

Leasedline

point-point good services web appln

others

Figure 2.2: Added value services to the organization.

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Observation From the above table and chart(2.2) it is observed that 38% of the respondents belongs to leased line services, 8% of the respondents belongs to point-point services, 26% of the respondents belongs to good service support services, 16% of the respondents belongs to web application services & 12% of the respondents belongs to Other services by service providers.

Inference From the above observation it is inferred that most of the respondents or customers belongs to Leased line services followed by followed by good support services.

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Table 2.3: Services which as to be improved.

Sl No 1 2 3 4 5

Particulars Service support Speed Relationship mgmt Pricing Others TOTAL

Respondents 32 26 12 12 18 100

Percentage(%) 32 26 12 12 18 100

35 30 25 20

15
10

Services to see improvements on

5
0 support services speed Relation mgmt Pricing Others

Figure 2.3: Services to see Improvements on.

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Observation From the above table and chart(2.3) it is observed that 32% of the respondents belongs to support services, 26% of the respondents belongs to speed services,12% of the respondents belongs to Relationship management services, 12% of the respondents belongs to pricing services & 18% of the respondents belongs to Other services by service providers. Inference From the above observation it is inferred that most of the respondents or customers belongs to support services followed by speed services from the service providers.

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Table 2.4: Services on IT roadmap in future.

Sl No 1 2 3 4 5

Particulars Cloud computing Not decided Video conferencing MPLS Others TOTAL

Respondents 24 40 18 10 8 100

Percentage(%) 24 40 18 10 8 100

45 40 35 30 25

20
15 10 5 0 Cloud not decided video computing conferencing MPLS New data centers

new services on IT road map

Figure 2.4: New Services on IT road map in future

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Observation From the above table and chart(2.4) it is observed that 24% of the respondents belongs to Cloud computing services, 40% of the respondents belongs to not decided category services, 18% of the respondents belongs to video conferencing services, 10% of the respondents belongs to MPLS services & 8% of the respondents belongs to New data centres by service providers. Inference From the above observation it is inferred that most of the respondents or customers belongs to not decided category services followed by Cloud computing services in their IT road map in near future.

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Table 2.5: Internet bandwidth using at present

SL NO 1 2 3 4

Bandwidth(Mbps) 1-5 6-10 11-20 >20 TOTAL

Respondents 78 8 8 6 100

Percentage(%) 78 8 8 6 100

90 80 70 60 50 40 30 20 10 0 1 to 5 6 to 10 11 to 20 > 20

Bandwidth

Figure 2.5: Internet bandwidth using at present by respondents.

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Observation From the above table and chart(2.5) it is observed that 78% of the respondents belongs to bandwidth (1-5), 8% of the respondents belongs to bandwidth (6-10), , 8% of the respondents belongs to bandwidth (11-20), 6% of the respondents belongs to more than 20 bandwidth . Inference From the above observation it is inferred that most of the respondents or customers belongs to using (1-5mbps) bandwidth in India followed by branches in India.

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Table 2.6: Total number of branches in INDIA.

Sl No 1 2 3 4

Branches 1-5 6-10 11-15 >15 TOTAL

Respondents 70 10 2 18 100

Percentage(%) 70 10 2 18 100

80 70 60 50 40 30 20 10 0

Total no of branches in india

1 to 5

6 to 10

11 to 15

>15

Figure 2.6: No of branch offices in INDIA .

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Observation From the above table and chart(2.6) it is observed that 70% of the respondents belongs to having 1-5 branches in India, 10% of the respondents belongs to having 6-10 branches across India , 3% of the respondents belongs to having 11-15 branches across India, 18% of the respondents belongs to having more than 15 branches across India . Inference From the above observation it is inferred that most of the respondents or customers belongs having 1-5 branches across India followed by more than 15 branches across India.

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Table 2.7: Total number of branches in Abroad.

Sl No 1 2 3 4 5

Branches 1-5 6-10 11-15 >15 Nil TOTAL

Respondents 40 4 8 22 26 100

Percentage (%) 40 4 8 22 26 100

45 40

35
30

25
20 15 10 5 0 1 to 5 6 to 10 11 to 15 >15 Nil

Total no of branches abroad

Figure 2.7: No of branch offices in Abroad.

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Observation From the above table and chart(2.7) it is observed that 40% of the respondents belongs to having 1-5 branch offices in abroad, 4% of the respondents belongs to having 6-10 branch offices in abroad , 8% of the respondents belongs to having11-15 branch offices in abroad , 22% of the respondents belongs to having more than 15 branch offices in abroad and finally 26% of repondedents belongs to not having any branch offices in abroad . Inference From the above observation it is inferred that most of the respondents or customers belongs to having 1-5 branh offices in abroad followed by more than 15 branches in abroad.

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Table 2.8: Places where International branches located

Sl No 1 2 3 4 5

Places USA EUROPE MIDDLE EAST ASIA PACIFIC ALL THE ABOVE TOTAL

Respondents 24 12 10 12 16

Percentage(%) 32.43 16.21 13.51 16.21 21.64

74

100

30

25
20 15 International Branches 10 5 0 USA EUROPE MIDDLE EAST ASIA PACIFIC ALL THE ABOVE

FIGURE 2.8: International branches located

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Observation From the above table and chart(2.8) it is observed that nearly 32% of the respondents belongs to having their International branches in USA, nearly 16% of the respondents belongs to having their International branches in EUROPE, nearly 14% of the respondents belongs to having their International branches in MIDDLE EAST, nearly 16% of the respondents belongs to having their International branches in ASIA PACIFIC, nearly 22% of the respondents belongs to having their International branches in all the above places. Inference From the above observation it is inferred that most of the respondents or customers belongs to having Majority of their International branches in USA and followed by EUROPE and ASIA PACIFIC and many of the respondents have their branch offices in all the above mentioned places in the world.

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Table 2.9: Different applications using in the organization Sl No 1 Applications Enterprise Resource Planning Video and VOIP Financial Applications ERP & Financial ERP & Video/VOIP ALL TOTAL Respondents 18 Percentage(%) 18

2 3

24 16

24 16

4 5 6

6 14 22 100

6 14 22 100

30 25 20 15 10 5 0

Applications using

Figure 2.9: Applications using in the organization.

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Observation From the above table and chart(2.9) it is observed that 18% of the respondents belongs to using only ERP application in the organization, 24% of the respondents belongs to using Video and VOIP applications in the organization, 16% of respondents belongs to using Financial applications and 6% of the respondents are using both ERP & Financial application,14% of the respondents are using both ERP and Video and Voip applications and finally 22% of the respondents using all the above applications for their working organization Inference From the above observation it is inferred that most of the respondents or customers belongs to using Video and Voip applications in the organization followed by using all the mention applications in the organization.

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Table 2.10: Parameters which as to be improved .

Sl No 1 2 3 4 5

Parameters Latency Availability Redundancy Network Reach Packet loss TOTAL

Respondents 24 30 14 12 22 100

Percentage(%) 24 30 14 12 22 100

35 30 25 20

15
10

Parameters to see improvements on in present network

5
0 Latency Availability Redundancy Network Reach Packet loss

Figure 2.10: Parameters which as to be improved in present network

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Observation From the above table and chart(2.10) it is observed that 24% of the respondents need an improvement on latency of network from the service provider, 30% of the respondents need an improvement on availability of network from the service provider,14% of the respondents need an improvement on redundancy of network from the service provider,12% of the respondents need an improvement on network reach of network from the service provider,22% of the respondents need an improvement on packetloss of network from the service provider. Inference From the above observation it is inferred that most of the respondents or customers need an improvements on availability of the network from the service provider followed by latency of network from the service provider.

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Table 2.11: Planned to network expansion in near future.

Sl No 1 2

Parameters Yes No TOTAL

Respondents 52 48 100

Percentage(%) 52 48 100

48%
52%

yes no

Figure 2.11: Companies Planned to network expansion in near future

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Observation From the above table and chart(2.11) it is observed that 52% of the respondents belongs to the group who are planned for Network Expansion in near future in their organization and 48% of the respondents belongs to the group who are not planned for any Network Expansion in their organizations. Inference From the above observation it is inferred that most of the respondents or customers belongs those planned for Network Expansion in near future in their organization and followed by respondents not planned for any Network Expansion in their organizations.

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Table 2.12: Companies using Audio Conferencing Services.

Sl No 1 2

Parameters Yes No TOTAL

Respondents 82 18 100

Percentage(%) 82 18 100

18% Yes
82%

No

Figure 2.12: Companies using Audio Conferencing Services.

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Observation From the above table and chart(2.12) it is observed that 82% of the respondents belongs to the group using Audio conferencing services in their organization and 18% of the respondents belongs to the group who are not using the Audio conferencing services in their organizations. Inference From the above observation it is inferred that most of the respondents or customers belongs those using the Audio conferencing services in their organization and followed by very less respondents not using Audio conferencing services in their organizations.

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Table 2.13: Companies using Video Conferencing Services.

Sl No 1 2

Parameters Yes No TOTAL

Respondents 58 42 100

Percentage(%) 58 42 100

42% 58%

Yes No

Figure 2.13: Companies using Video Conferencing Services.

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Observation From the above table and chart(2.13) it is observed that 58% of the respondents belongs to the group using Video conferencing services in their organization and 42% of the respondents belongs to the group who are not using the Video conferencing services in their organizations. Inference From the above observation it is inferred that most of the respondents or customers belongs those using the Video conferencing services in their organization and followed by respondents not using Video conferencing services in their organizations.

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Table 2.14: Companies planned to implement Video conferencing services.

Sl no 1 2

Parameters Yes No TOTAL

Respondents 20 22 42

Percentage(%) 47.61 52.39 100

52%

48%

Ye s

Figure 2.14: Companies planned to implement Video conferencing services.

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Observation From the above table and chart (2.14) it is observed that 48% of the respondents belong to the group who are planned to implement Video conferencing services in their organization and 52% of the respondents belong to the group who are not planned to implement the Video conferencing services in their organizations. Inference From the above observation it is inferred that most of the respondents or customers belongs to group those who are planned to implement the Video conferencing services in their organization and followed by respondents who are not planned to implement Video conferencing services in their organizations.

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CHAPTER 3 FINDINGS AND SUGGESTIONS

FINDINGS

1. From the research I found that many of the respondents are using different service providers for their various applications in the organization. 2. Even I found that no single service provider is having maximum market share (approx 50%). 3. Many of the service providers are not satisfying their customers need and requirements successfully. 4. There is very high competition level between the various service providers in order to retain their existing customers by trying to satisfy their demands in services received. 5. Also I noticed that few network service providers are not maintaining good relationship with their customers such as feedback, technical support, resolving the complaints. 6. Many respondents are not aware of new network services available in the market. 7. Most of the respondents felt that only leased line connections as the added value services to their organization, instead there were many services provided by the service provider. 8. From the survey I found out that many customers feels that service support and speed of the network as to be improved from the service provider. 9. Research tells that nearly 40% of the customers are not decided their new services on IT roadmap in future (1 or 2 years), followed by 24% for cloud computing services & 18% for video conferencing services from the service provider.

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10. Market study shows that nearly 78% of the respondents are using 1-5 Mbps of bandwidth of internet in their organization even though there is high speed bandwidth available in the market for customers. 11. Almost 70% of respondents have 1-5 total number of branches whole across India. 12. Almost 40% of respondents have 1-5 total number of branches whole across the world followed by nearly 26% have no branches across world except in India 13. Most of the customers have their foreign branches in USA (33%). 14. Enterprise Resource Planning, Video and VOIP and Financial Applications are the applications using by most of the customers in their organizations for their business operations in the market. 15. Market Research tells that Parameters such as Availability (30%), Latency (24%), Packet loss (22%) which as to be improved by the network service provider. 16. Nearly 52% of the respondents have been planned for network expansion in near future for their organization. 17. Market research says that almost nearly 82 % of customers are already been using Audio Conferencing Services in their organizations. 18. Market research says that nearly 58% of customers are already been using Video Conferencing Services in their organizations and 42% are not using Video conferencing services in their organization. 19. Respondents planned to implement Video conferencing Services who were previously not used are 48% in (42% of respondents i.e... 42 out of 100 respondents). 20. From the market research work I found that all the different service providers are using various types of strategies in order to capture the market share and to sustain in market for long a period of time.

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SUGGESTIONS

1. Awareness among the customers can be increased by conducting frequent workshop preferably every quarter, where customers can understand about the new schemes or the changes in the existing schemes. This helps the customers in understanding the benefits under the Schemes and will also make them aware about the objective, coverage, and procedure of each scheme. 2. The major problem faced by maximum number of customers is the problem with the availability and latency on the network taken. The service provider should consider this problem and make necessary and possible changes for increasing the amount of availability and latency of the network which makes the customer satisfied with the service provider. 3. As we can see 42% of the respondents do not use Video Conferencing Services, So Sify technologies can focus on targeting those companies to do business with them. 4. At the same time 40% of respondents are not decided their new services on IT roadmap, So Sify Technologies can target those respondents in converting them to take new services available from Sify Technologies Limited. 5. Since 78% of respondents have nearly 1-5 branches across India, So Sify can contact those branches and make them to avail the new different network services provided by Sify Technologies Limited. 6. Many respondents have some problems with parameters such as Availability(30%), Latency(24%) and Packet loss(22%) with different network service providers, So Sify can maintain their quality services in all parameters in order to retain the existing customers and to Grab the new customers from its competitors.

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7. The service provider company should maintain a healthy relationship and treat customers as their family member in order to have a business for a long period and in turns increases the sales of the product and services of the company. 8. Nearly 52% of respondents have planned for their network expansion in near future; So Sify can meet those customers and make them to take their planned network services from Sify Technologies Limited. 9. The service providers should have an frequent meetings with their customers in order to know their satisfaction level with the services provided and also can know if there is any problem with the services. 10. Since many respondents are facing problems with their current service provider such as Relationship Management, No proper feedback about the service breakthrough and Technical Support issues, So Sify can consider these issues as a serious matter and work on those issues with their customer which in turn increases their sales of services. 11. The respondents feel that the Quality of the product and services is at the most importance than compared to price and ease of installation, so delivering a high end quality product and service in necessary. 12. As our respondents are primarily IT services, it is a easier to target that particular and sell the product and services. 13. The risk factors associated with the purchase of the product or services from both sides must be taken care of.

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CHAPTER 4 CONCLUSIONS

Looking at the past records and by combining it to the present scenario or trends of IT products and services especially in reference to the demand of Network Services it is very clear that Sify Technologies Limited has lot positive things to offer to its customers. Customer Retention is one of the criteria as well and ion order to do that it is essential to concentrate more on customer service i.e. with the customer satisfaction about the services offered and after sales up as the market has been very aggressive. The market demands for a new concept and hence once the products are introduced it has to be communicated to the people in order to skim the cream of the market as well as to create better brand image which is to progress to next level for the company as a whole. As there is an immense increase in Network Services there is a wide market available all over the world. So to focus on such segment is a better idea than identifying a new target. Summing up, the reality is that the success lies in creating what is best for the customers in ethical and professional manner which is worth doing it.

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QUESTIONNAIRE
Introduction

I Kiran Kumar.R, fourth semester student of MBA (Marketing) program at Bangalore Institute of Technology, have taken up the project Market research on Network Services at Enterprise segment in Sify technologies pvt ltd. I represent Sify technologies. I request you to kindly answer the following questionnaire. The information provided by you will be helpful in successfully completing my project. It will be beneficial for my academic purpose and for the organization.

Company Name

____________________________

Industry Sector Company Size (Employees) Address

___________________________ ___________________________ ___________________________ ____________________________ ____________________________

Telephone Fax

_____________________________ _____________________________

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Respondent Name Job Title Email ID Mobile Number

___________________________ __________________________ __________________________ ___________________________

1. Which are the ISPs you have taken services from in the last 5 years?

_________________________________ __________________________________ __________________________________ __________________________________

2. Which are the services from the above ISPs that you felt added value to your Organization? Please elaborate. _________________________________ __________________________________ ___________________________________ ___________________________________ __________________________________

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3. What services would you like to see improvements in?

_____________________________________ _____________________________________ _____________________________________ _____________________________________

4. What are the new services that you have on your IT roadmap for the next 2 years? _____________________________________ ____________________________________ _____________________________________ ______________________________________

5. How much Internet Bandwidth do you consume today? 1-5 Mbps 6-10Mbps 11-20Mbps >20Mbps

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6. How many branches do you have in India? 1-5 6-10 11-15 >15

Number of Branches __________

7. How many branch offices do you have abroad? 1-5 6-10 11-15 >15 Number of Branches __________

8. If you answered YES to the above question, please look into the question below: Where do you have your International branches located?

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Number of branches United States of America Europe Middle East Asia Pacific All the above ________________ ________________ ________________ ________________ ________________

9. Which of the following applications are you currently using in your network? Please click as many as applicable.

ERP (Please name ______________________) VoIP Video Financial Applications

10. Are there any parameters in your present network that you would like to see an improvement on?

Latency Availability
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Redundancy Network reach Packet Loss

11. Are you planning any network expansion in the near future? Yes No

12. Are you currently using Audio Conferencing Services? Yes No

13. Are you currently using any Video Conferencing Service? Yes No

14. Are you planning to implement Video Conferencing Solution in near future? Yes No

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