#UWAMKTG

Tweet Category Report

Date: 03/19/2013

Analysis of the session '#UWAMKTG' created with Tweet Category

OVERVIEW

Session #UWAMKTG

Statistics

Categories total tweets

121
Retweets Links

22
Replies Pictures

users

73 40

Tweets Check-ins

5 0

3 0

Category Links Text Tweets Replies

Impressions Potential impact Users Potential reach

19.079 2.590

Tweets per user

5,5

Total tweets 104 14 3

% 86 12 2

Original Tweets 40 5 3

RT 64 9 0

Users 17 8 2

Followers per user

118

Charts
num. tweets

Most Active Users

46

drpaulharrigan
tweets followers 25

39

387

21

20697697
tweets

34

followers
13 mar
15

18

14 mar

15 mar

16 mar

17 mar

18 mar

19 mar

time

RagnhildValstad
tweets followers

num. users

25

4
2 2 1 0 0 0 1 0 0 1 0 0 0 0-50 50-100 100-150 150-200 200-250 250-300 300-400 400-500 500-750 750-1000 1000-1500 1500-5000 5000-10000 >10000

isabelbrodie
tweets followers

11

num. followers

5 6

tmdalyU
tweets followers

num. tweets per user

163

TanzilFurqon
tweets followers

>5 5 4 3 2 1

2 3 2 3 4 8
num. users

15

lilkiwiChan
tweets followers

15

Analysis of the session '#UWAMKTG' created with Tweet Category

CATEGORIES
Ranking of Categories. Top categories with the highest number of: Potential Reach Links Text Tweets Replies Potential Impact Links Text Tweets Replies Users Links Text Tweets Replies Number of tweets Links Text Tweets Replies Retweets Links Text Tweets -

4 5

4 5

4 5

4 5

4 5

Charts Impressions per category Tweets per category Users per category

Categories Category Links Text Tweets Replies Total tweets 104 14 3 % 86 12 2 Original Tweets 40 5 3 RT 64 9 0 Users 17 8 2 Impressions 15.949 2.331 799 Potential Reach 1.891 1.116 412 Tweets/ User 6,1 1,8 1,5 Followers/ User 111 139 206

Analysis of the session '#UWAMKTG' created with Tweet Category

USERS
Statistics

22
Number of users Top 5 users Most active users
drpaulharrigan

11,0
Number of users per category

5,5
Number of tweets per user

867
Number of impressions per user

Most popular users

Oversocial

Users with the highest impact

drpaulharrigan

39
tweets 20697697 FinolaK

1.032
followers Oversocial

15.093
impressions

34
tweets RagnhildValstad drpaulharrigan

499
followers tmdalyU

1.032
impressions

5
tweets

387
followers

815
impressions

4 5

isabelbrodie

5
tweets tmdalyU

4 5

solo13ads

175
followers tmdalyU

4 5

20697697

612
impressions FinolaK

5
tweets

163
followers

499
impressions

Most participative users

drpaulharrigan

Retwitters
20697697

Most original users

drpaulharrigan

3
num. categories 20697697 drpaulharrigan

33
num. of RTs RagnhildValstad

12
original tweets

2
num. categories AmyMHowell tmdalyU

27
num. of RTs isabelbrodie

4
original tweets

2
num. categories

5
num. of RTs

4
original tweets

4 5
Charts

RagnhildValstad

2
num. categories 5812174

4 5

FinolaK

1
num. of RTs RagnhildValstad

4 5

AmyMHowell

3
original tweets TanzilFurqon

1
num. categories

1
num. of RTs

3
original tweets

118
Followers per user MEDIUM-LOW INFLUENCE

10

5 4 2 0
influence level
Very low 0 to 10 followers Low 10 to 50 followers Medium-low 50 to 200 followers Medium 200 to 500 followers Medium-high High 500 to 1000 1000 to 5000 followers followers

1 0
Very high >5000 followers

Analysis of the session '#UWAMKTG' created with Tweet Category

USERS LIST

drpaulharrigan Total Tweets: 39 tmdalyU Total Tweets: dianeveyrat Total Tweets: ifranklin26 Total Tweets: FinolaK Total Tweets: solo13ads Total Tweets: 5 3 2 1 1

20697697 Total Tweets:

34

RagnhildValstad Total Tweets: 5 lilkiwiChan Total Tweets: SamElmslie Total Tweets: 5812174 Total Tweets: QerN Total Tweets: 4 2 1 1

isabelbrodie Total Tweets:

TanzilFurqon Total Tweets: 4 fan_n_fiona Total Tweets: percyyy14 Total Tweets: Oversocial Total Tweets: yujames68 Total Tweets: 3 2 1 1

AmyMHowell Total Tweets: 3 YinSammi Total Tweets: 2

DeshrajSingh20 Total Tweets: 1 aiyin325 Total Tweets: 1

Analysis of the session '#UWAMKTG' created with Tweet Category

Annexes

TWEETS BY CATEGORY
Category

Links
Tweets with links excluding pics and check-ins

Most Active Users

40
tweets Tweets from this category

17
users

64
retweets

1.891
potential reach

15.949
potential impact

2,4
tweets / user

1. drpaulharrigan 2. 20697697 3. isabelbrodie 4. tmdalyU 5. RagnhildValstad

Tim Daly @tmdalyU

11:28 - 17 Mar 13

Paul Harrigan @drpaulharrigan

07:02 - 17 Mar 13

@alistairjhogg: "Will MySpace ever lose its monopoly?" - V Keegan, tech writer for The Guardian in 2007: http://t.co/ftF3tMJ1t4 #UWAMKTG

RT @20697697: #UWAMKTG RT @MariSmith Pinterest is worth $2 Billion because its 25 Million users are rich, female, and like to spend http ...

Yonathan Tjandra @20697697

06:42 - 13 Mar 13

Yonathan Tjandra @20697697

06:41 - 13 Mar 13

RT @drpaulharrigan: #UWAMKTG "@MarketingWeekEd: Tumblr looks to mobile promoted posts to monetise smartphone users http://t.co/kQjetPwpzI"

RT @drpaulharrigan: #UWAMKTG "@Econsultancy: 30% of top brands have dedicated #Twitter feeds for customer service | http://t.co/c49tzgoZ ...

Yonathan Tjandra @20697697

06:48 - 13 Mar 13

Yonathan Tjandra @20697697

06:49 - 13 Mar 13

RT @fzahid3: #UWAMKTG Intelligent use of "Technology Targeting" in B2B.

RT @lilkiwiChan: #UWAMKTG Content Marketing Takes Center Stage - eMarketer http://t.co/PCiKOJp4X0 @eMarketer

Yonathan Tjandra @20697697

06:48 - 13 Mar 13

Yonathan Tjandra @20697697

06:47 - 13 Mar 13

RT @dianeveyrat: 2013 set to be the year of #contentmktg "Creating engaging, consistent content on multiple platforms" #uwamktg http://t ...

RT @uwa_mo: #uwamktg How to effectively segment your data http://t.co/jg22oT8WBt

Yonathan Tjandra @20697697

06:40 - 13 Mar 13

Yonathan Tjandra @20697697

06:46 - 13 Mar 13

RT @drpaulharrigan: #UWAMKTG "@tmdalyU: @MktgNewsFeed: "The 10 Worst Social Media Fails Of The Year So Far" http://t.co/BRZV3cD8Y0 via ...

RT @YinSammi: #UWAMKTG How much time do you spend on phone? U.K. Citizens Spend Nearly 23 Days a Year on their Phone http://t.co/3HTiU0C ...

Yonathan Tjandra @20697697

06:46 - 13 Mar 13

Yonathan Tjandra @20697697

06:40 - 13 Mar 13

RT @RagnhildValstad: 30 % of top brands operate a dedicated customer service #Twitter feed! What about your company? #UWAMKTG http://t.c ...

RT @drpaulharrigan: #UWAMKTG "@Econsultancy: 58% of internet users oblivious to online invasions of personal information http://t.co/ukg ...

Yonathan Tjandra @20697697

06:44 - 13 Mar 13

Paul Harrigan @drpaulharrigan

02:40 - 18 Mar 13

RT @yujames68: #UWAMKTG 10 valuable Google Analytics custom reports http://t.co/lPNGPQCZ7Q via @Econsultancy

RT @5812174: #UWAMKTG Internet shopping: What makes the online consumer tick? http://t.co/AAd2thCuUI

Yonathan Tjandra @20697697

02:00 - 19 Mar 13

Yonathan Tjandra @20697697

06:44 - 13 Mar 13

RT @ellsmi06: Social media, Twitter fertile ground for stock hoaxes http://t.co/vzHKCQLPuV Interesting use of twitter...

RT @fan_n_fiona: #UWAMKTG Content Marketing Takes Center Stage in Australia http://t.co/Z8D937aQkn

Analysis of the session '#UWAMKTG' created with Tweet Category

Yonathan Tjandra @20697697

02:01 - 19 Mar 13

Ragnhild Agnethe @RagnhildValstad

00:21 - 13 Mar 13

RT @QerN: #UWAMKTG How to market an awareness in people about sensitive issues like US drones http://t.co/6yvTrI567H

How should you use #hashtags in your #SMM to maximize your exposure? #UWAMKTG http://t.co/Z4palHUSN4

Sam Elmslie @SamElmslie

03:01 - 13 Mar 13

Isabel Brodie @isabelbrodie

08:04 - 13 Mar 13

#UWAMKTG Which facebook strategy should brands choose? http://t.co/zD6r9XsuAO

#UWAMKTG Pet peeves on Social Media @drpaulharrigan I listen in class. Never doubt http://t.co/iEMBWURlXa

Paul Harrigan @drpaulharrigan

14:12 - 13 Mar 13

Fan WU @fan_n_fiona

08:33 - 14 Mar 13

#UWAMKTG "@Econsultancy: How McDonald's uses Facebook, Twitter, Pinterest and Google+ http://t.co/kBWCA0qRJp"

#UWAMKTG How Starbucks uses social media http://t.co/g0xXwiSmai

Amy Howell @AmyMHowell

09:43 - 14 Mar 13

Diane Veyrat @dianeveyrat

14:36 - 14 Mar 13

#UWAMKTG Find male mentor: advice for female gogetters @ ASTRA #astra2013 @WomensAgenda #Womenontop @WomeninMarketin http://t.co/yaMezOIfea

Following our #vine discussion: 5 ways startups are using vine #uwamktg http://t.co/WaTbDBZZ4u

Yinnie_w @aiyin325

15:25 - 14 Mar 13

Paul Harrigan @drpaulharrigan

00:48 - 15 Mar 13

Google reader shutting down on July 1. Is it means that the RSS is dying? #RSS #uwamktg #GoogleReader #Google http://t.co/9SC5VRIFj1

#UWAMKTG Viral marketing by Pepsi..... http://t.co/NFKQMavBGA

Paul Harrigan @drpaulharrigan

02:02 - 15 Mar 13

Paul Harrigan @drpaulharrigan

09:46 - 15 Mar 13

#UWAMKTG "@Econsultancy: Are you on #LinkedIn? Here's three content marketing tips to help you stand out: http://t.co/OL5M0ii5Nq #LI"

#UWAMKTG "@Econsultancy: South-East Asia Dig Mktg Trends Briefing: Key takeaways from Digital Cream Singapore 2012 | http://t.co/eAKZUbCPLf"

Paul Harrigan @drpaulharrigan

09:50 - 15 Mar 13

Percy @percyyy14

12:14 - 15 Mar 13

#UWAMKTG "@tmdalyU: @MktgNewsFeed: "The Best Companies Combine Marketing and Strategy" - @HarvardBiz http://t.co/dGguezlV7Y #marketing"

Sell with social media by knowing when and how to dis-engage #UWAMKTG http://t.co/pDo8LVWInN via @Econsultancy

Amy Howell @AmyMHowell

03:15 - 16 Mar 13

Isabel Brodie @isabelbrodie

03:50 - 16 Mar 13

#UWAMKTG Check out my blog for a very talented friend, CRSteiner http://t.co/FKvd4bMTbK #baking #art #london #perth @amandamerdzan

Whoop whoop whoop whoop whoop! Random blogger likes my latest post #UWAMKTG http://t.co/npdZE2qBIg

Paul Harrigan @drpaulharrigan

04:13 - 16 Mar 13

Lila @5812174

06:15 - 16 Mar 13

#UWAMKTG "@lilkiwiChan: I just joined LinkedIn and created my professional profile. Join my network. http://t.co/0W21gLbbeg #in"

Hi, cheak out my blog on this week about 10 mistakes in kitchen design http://t.co/3CSa5nslop #UWAMKTG

Diane Veyrat @dianeveyrat

06:44 - 16 Mar 13

Paul Harrigan @drpaulharrigan

01:35 - 17 Mar 13

The 10 commandments of #socialmedia for brands. #uwamktg http://t.co/m4PbnjzDq5

#UWAMKTG "@RagnhildValstad: Do you want to get started with #socialmedia and #SMM? Chech this out: http://t.co/zr8haU06Cn"

Analysis of the session '#UWAMKTG' created with Tweet Category

Oversocial @Oversocial

01:37 - 17 Mar 13

Ragnhild Agnethe @RagnhildValstad

01:47 - 17 Mar 13

#UWAMKTG "@RagnhildValstad: Do you want to get started with #socialmedia and #SMM? Chech this http://t.co/FzVBkOv902

Top 10 #marketing failures who once seemed like good ideas.. http://t.co/dcjqXyiODX #UWAMKTG #youtube

Qianwei Chan @lilkiwiChan

06:05 - 17 Mar 13

Qianwei Chan @lilkiwiChan

06:32 - 17 Mar 13

#UWAMKTG Updating Kiwi world: 1st Letter to friends who are about to graduate http://t.co/WHXTaTrh0S

#UWAMKTG Yes, they do ! Do People Watch Video Differently on Mobile Phones vs. Tablets? - eMarketer http://t.co/8fs9ZMbmHC @eMarketer

Qianwei Chan @lilkiwiChan

06:44 - 17 Mar 13

Paul Harrigan @drpaulharrigan

11:51 - 17 Mar 13

#UWAMKTG The Art of Local Social Media Marketing vs International Social Media Marketing by @onlinemaximizer http://t.co/Ak7O9rOamb

#UWAMKTG "@GtSportsmanship: Rugby's Great Sportsmanship Snow White All Blacks http://t.co/9LIrFzATwx"

Yonathan Tjandra @20697697

11:54 - 17 Mar 13

Isabel Brodie @isabelbrodie

12:43 - 17 Mar 13

#uwamktg RT @852CMD Great platforms for marketers http://t.co/VojOJHb5o9

#UWAMKTG Coco-Cola is great with product placement. But unsure this results in motivation to buy. Thoughts? http://t.co/Iy2Oj6N8Cg

Sam Elmslie @SamElmslie

12:49 - 17 Mar 13

Isabel Brodie @isabelbrodie

12:58 - 17 Mar 13

#UWAMKTG Keeping with the food theme...social media marketing trends for resturaunts http://t.co/c5FQR5Rlsg

#UWAMKTG Weird how #Starbucks outperforms others with their super chill attitudes to social media http://t.co/cbJiM7oPBc

Yin Wu @YinSammi

13:13 - 17 Mar 13

Yin Wu @YinSammi

13:19 - 17 Mar 13

#UWAMKTG 10 Reasons Why You Should Be Using Social Media to Communicate With Employees http://t.co/M2ZMIHI68u via @HuffPostDenver

HiI posted a blog about my cultural conflicts experience in Japan in the aspect of television programs.http://t.co/78QYQeyhTI #UWAMKTG

Immanuel Franklin @ifranklin26

"@SocialGuide: How to Boost Your Business Online with Facebook Advertising http://t.co/XOdv2F92Lp http://t.co/hyKsbLOeR0" #UWAMKTG

08:08 - 18 Mar 13

Immanuel Franklin @ifranklin26

08:24 - 18 Mar 13

"@WSJ: Paid tweeters beware, the FTC is watching. Three takes on the same tweet to meet new ad guidelines: http://t.co/u9cK9NrxGG" #UWAMKTG
10:32 - 18 Mar 13

Fan WU @fan_n_fiona
#UWAMKTG How B2B leads are born online http://t.co/RsLiMzWL0d

Fan WU @fan_n_fiona

15:31 - 18 Mar 13

#UWAMKTG Marketers need 4 new Ps:introduced 4 new Ps in the modern age Purpose, Presence, Proximity and Partnership http://t.co/JCHEhRdEVH
05:56 - 19 Mar 13

M Tanzil Furqon @TanzilFurqon

M Tanzil Furqon @TanzilFurqon

06:08 - 19 Mar 13

#UWAMKTG Hi guys, please check my Macro Photography Series on my blog here: http://t.co/psuAcz2xZE via @wordpressdotcom

#UWAMKTG Hi guys, check out my blog on http://t.co/DQAe3tLOLb

Ragnhild Agnethe @RagnhildValstad

06:13 - 19 Mar 13

M Tanzil Furqon @TanzilFurqon

07:13 - 19 Mar 13

What about using #gamification for your business #marketing? Dont know what is is? Have a look: http://t.co/CEJVyXNYtz #UWAMKTG #SMM

#UWAMKTG Facts about social media: watch on Social Media Video 2013: http://t.co/6k2KXMqvu7 via @youtube

Analysis of the session '#UWAMKTG' created with Tweet Category

Diane Veyrat @dianeveyrat

13:28 - 19 Mar 13

Hey guys, check out my #blog declaring my love for #Perth :) #uwamktg http://t.co/G6jVjEKdLe

Analysis of the session '#UWAMKTG' created with Tweet Category

TWEETS BY CATEGORY
Category

Text Tweets
Text tweets

Most Active Users

5
tweets Tweets from this category

8
users

9
retweets

1.116
potential reach

2.331
potential impact

0,6
tweets / user

1. 20697697 2. drpaulharrigan 3. AmyMHowell 4. DeshrajSingh20 5. FinolaK

Yonathan Tjandra @20697697

06:46 - 13 Mar 13

Paul Harrigan @drpaulharrigan

14:10 - 13 Mar 13

RT @los1988angel: #UWAMKTG Good news for ecommerce sites: global websites are now getting more traffic from tablets than smartphones. ht ...

#UWAMKTG discussion improving guys. Remember the aim is to get other people to retweet you.....so the more interesting/engaging the better.

Amy Howell @AmyMHowell

09:54 - 14 Mar 13

Yonathan Tjandra @20697697

10:51 - 17 Mar 13

You know you work in social media when engagement has everything to do with marketing and nothing to do with a ring (Reddit user) #UWAMKTG

RT @drpaulharrigan: #UWAMKTG "@Econsultancy: South-East Asia Dig Mktg Trends Briefing: Key takeaways from Digital Cream Singapore 2012 | ...

Deshraj Singh @DeshrajSingh20

10:21 - 17 Mar 13

Paul Harrigan @drpaulharrigan

22:43 - 18 Mar 13

#UWAMKTG Doing business without ''MARKETING'' is like winking at a girl in the dark. You know what you are doing but nobody else does.

RT @fan_n_fiona: #UWAMKTG Marketers need 4 new Ps:introduced 4 new Ps in the modern age Purpose, Presence, Proximity and Partnership

Awais Qerni @QerN

11:41 - 19 Mar 13

Paul Harrigan @drpaulharrigan

14:20 - 19 Mar 13

#UWAMKTG After explaining how the product is different from others, a sales rep gave me a bag of lollies to remember the product details

#UWAMKTG "@fjabrego: you guys can try Tweet Category, it gives you stats and sort the tweets into categories, we made it :)"

Analysis of the session '#UWAMKTG' created with Tweet Category

11

TWEETS BY CATEGORY
Category

Replies
Replies

Most Active Users

1. drpaulharrigan 2. RagnhildValstad

3
tweets Tweets from this category

2
users

0
retweets

412
potential reach

799
potential impact

1,5
tweets / user

Paul Harrigan @drpaulharrigan

13:18 - 17 Mar 13

Ragnhild Agnethe @RagnhildValstad

06:58 - 19 Mar 13

@isabelbrodie If there's a chance of you buying a coke, this would increase that just a little bit by keeping them top of mind...? #UWAMKTG

@drpaulharrigan: Last week you showed us a couple of pages for analyzing our Twitter account. What was the addresses again? #UWAMKTG

Paul Harrigan @drpaulharrigan

07:04 - 19 Mar 13

@RagnhildValstad For monitoring Twitter. @visibletweets, @TwitonomyApp and @tweetarchivist #UWAMKTG

Analysis of the session '#UWAMKTG' created with Tweet Category

13

Glossary

Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session. Statistics Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, a breakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations (tweets as part of a conversation between several users), check-ins and photos. - Number of users: Total number of users who participated in the session using the given hashtag. It also includes users who only sent RTs. - Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen the hashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number is calculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results. Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be 200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be 150 which would make a total of 350 impressions of the session. - Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by the hashtag. This number is calculated by adding all the followers of each user who participated in the session. Using the previous example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150 followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because not everyone may have seen the hashtag and users can have other users in common. - Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculated by dividing the number of tweets between the number of users who have participated. RTs included. - Average followers per user: the average number of followers that users of the session have. This figure indicates how influential are the participants in our session. Given that the average number of followers that a Twitter user has is about 250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum of followers by the number of users who have participated. - Difference between Total Tweets and Tweets: The Total Tweets include RTs, links, replies, links and 'Tweets'. 'Tweets' are the ones containing only text. ChaRTs There are different types of graphs in the report Tweet Category: Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweet and draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the most or the least. Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find the total number of users and on the horizontal one, the number of followers of those users. As we move to the right part of the graph you will see the users who have a greater number of followers and therefore influence. The higher the columns on the right, the higher influence of your users. User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and the horizontal one the number of users who have participated. Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.

Rankings of categories: This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note that although a category may have a greater number of tweets that another one, it could have a minor number of impressions (lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets and number of RTs.

Analysis of the session '#UWAMKTG' created with Tweet Category

15

ChaRTs: Impact by category: This graph shows which category has the highest number of impressions and therefore the highest impact. Tweets by category Chart: This chart shows which category has the highest number of total tweets. Users by category Chart: This chart shows which category has the highest number of users. Table of categories: This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of the session but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It is worth taking a second to consider this table as very interesting conclusions can be obtained from it. Page 3: User Rankings Tweet Category offers different kinds of user rankings: Most active users: the ones who tweeted the most using the hashtag. RTs included. Most popular users: the ones who have the highest number of followers in the session. Users with the highest impact: the ones who generated the highest number of impressions. Most participative users: the ones who participated in more categories. Most retweeter users: the ones who sent the highest number of RTs. Most original users: the ones who sent the highest number of original tweets (No RTs).

Analysis of the session '#UWAMKTG' created with Tweet Category

16