Professional Documents
Culture Documents
June 2012
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Acknowledgements
The project is funded by the Ontario Trillium Foundation and overseen by the Ottawa Community Immigrant services Organization (OCISO). The opinions and interpretations in this publication are those of the author and do not necessarily reflects those of the Ontario Trillium Foundation. A special Thank You to Lynne Fergusson-Bourguignon from the City of Ottawa for her invaluable inputs and dedication throughout this project.
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Wali Farah, Project Sponsor, OCISO Jacqueline Nyiramukwende, Project Coordinator, OCISO Makanza Alain Pae, Lead Senior Consultant, Kafia Holding Inc.
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Note to readers
Copies of this report can be obtained from The Ottawa Community Immigrant Services Organization (OCISO) 959 Wellington Street West Ottawa, Ontario, K1Y 2X5 Tel: (613)725-0202 / (613)725-5671 Fax: (613)725-9054 Email: info@ociso.org Internet: www.ociso.org Report completed in June 2012
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Table of Contents
INTRODUCTION HIGHLIGHTS THE CONTEXT LIVING IN AN AGING SOCIETY CONCEPTUAL FRAMEWORK METHODOLOGY, LIMITATIONS AND DATA QUALITY ANALYSIS PORTRAIT OF RECREATIONAL ORGANIZATIONS INCOME AND OUTLAYS FOR SENIORS RECREATION ORGANIZATIONAL CHALLENGES OVERVIEW OF OPERATING BUDGET FOR SENIORS RECREATIONAL ORGANIZATIONS RECREATIONAL ACTIVITIES MUNICIPALITY FINANCES FOR SENIORS RECREATIONAL ACTIVITIES BEST PRACTICES LEARNED FROM RECREATIONAL ACTIVITIES CONCLUSION AND RECOMMENDATIONS APPENDIX I: LIST OF COMMUNITY AND INSTITUTIONAL PARTNERS AND THEIR CONTACTS APPENDIX II: OTTAWA-CITYRUN COMMUNITY RESOURCE CENTRES AND THEIR CONTACTS APPENDIX III: LIST OF FIGURES APPENDIX IV: BIBLIOGRAPHY 8 9 10 10 10 11 12 12 13 13 13 14 15 16 18 19 20 21 33
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Introduction
This report reviews demographic data and establishes evidence-based benchmarks for recommended application for the Seniors Recreation Project 2020. Data were collected from a series of meeting and discussion with community groups and service providers on a one-on-one basis. The Seniors Recreation Project 2020 was funded by the Ontario Trillium Foundation and led by the Ottawa Community Immigrant Services (OCISO), in partnership with the City of Ottawa, Jewish Family Services, Help the Aged, Hunt Club Riverside Community Resource Centre, Council on Aging and the Ottawa Community Support Coalition. By collecting and analyzing information on ethno-cultural Seniors recreational activities in Ottawa, project thrives to develop an action plan and city wide strategy for increasing the outreach and cultural competencies of recreation service providers who wish to respond to the needs of diverse cultural Seniors group. Benchmark considerations, with the objective of increasing the total percentage of all seniors reached and accessing services, include a review of Statistics Canada data, financial evaluation of seniors recreation funded by province and municipality, local survey on the number of new immigrant seniors in project participating communities, qualitative data on new immigrant community definition of Senior, numbers of seniors reached from all backgrounds, numbers of partners in project measured by factors such as number of memorandum of understanding and attendance, in comparison to total senior services in Ottawa and a thorough identification of service gaps. By establishing benchmarks and ensuring an evidence based strategy, data collected would serve as a foundation for future projects to produce replicable results that can be shared across Ontario. This component of the project is guided by the principles of Ottawas no community left behind strategy and by the United Nations age friendly city concept. In this report, a grass-root organization is understood as being a small organization with two or three volunteers and which is in the process of developing a governance structure and represents the beginning of establishing itself as a not-for-profit organization. A grass-root organization is usually completely dependent on volunteer donations.
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Highlights
Ethno-cultural grass-root organizations are aged between 4 and 10 years, with 67% of which has an annual operating budget of less than $10 000 dollars. The language most spoken by grass-root organization is neither English nor French. The main three sources of funding for grass-root recreational organizations are from membership fees, donations and the City of Ottawa. Lack of appropriate training for identifying funding sources, weak proposal writing skills, lengthy application processes are some of the organizational challenges faced by ethnocultural Seniors recreational organizations. Wages, benefits and rent represent approximately 85% of recreational organizations operating budget. Social recreation, performing arts and general interest are the main activities catered to ethno-cultural Seniors in Ottawa. Transportation issues, language barriers and lack of motivation are the key factors preventing ethno-cultural Seniors from attending recreational activities. 65% of grass-root organizations responded that all Seniors served were from ethnocultural background. 65% of respondents indicated that community agencies and City-owned community centers were the main providers of space for recreational activities. Among the organizational challenges in acquiring space for activities by grass-root organizations, time availability and cost of space were the main concerns. 45% of respondents consider individuals 55 years of age and over Senior. Only 25% agree with the official designation of a Senior as being 65 years and over. As for barriers to reaching out to ethno-cultural Seniors, 63% of respondents indicated that funding is an issue; 35% need a dedicated trained staff for this group of Seniors and need more space.
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The Context
Living in an aging society
The senior population of Ottawa will increase considerably in the next two decades as a result of the aging baby boomers. In 2006, the population 65 years and over accounted for 12.4% of the Ottawas population. The number of seniors 80 years and over had the fastest increase during the period 1996-2006. There were 90,055 persons in the age group 55-64 who will become seniors in the next decade1. The senior population of Ottawa is increasingly diverse. In the 2006 census, 12% of the total population of Seniors were multicultural Seniors. The five predominant groups were Chinese, South Asian, Black, Arab and Southeast Asian 2. These hard facts suggest that we live in an aging society and that we cannot stop aging. Our capacity to affect our health as we age is limited. However, the importance of seniors interacting with other fellow seniors through means such as recreational activities is paramount for their well-being3.
Conceptual Framework
The Seniors Recreation 2020 project has been initiated to raise the proportion of all seniors accessing services, improve efficiencies in the use of existing infrastructure; increase community based seniors recreation, and maintain special attention to new immigrant seniors and their communities. The positive impact of a community-based recreation strategy improves the quality of life for seniors by reducing isolation, increasing mental and physical health (and reducing other long term costs), increasing civic participation, and increasing long term community engagement. For new immigrant seniors, these benefits are amplified. New immigrant communities have been struggling to support the recreational needs of their seniors in isolation from established service providers. Many new immigrant communities have had no sustained, publicly funded support for their seniors or have been operating from project funding only. The project creates a model for culturally competent and sustainable, publicly funded recreation for the growing diversity of seniors in Ottawa. Established service providers will propose new administrative and financial models that will allow them to reach out to and partner with culturally diverse communities. Service delivery will flow to all seniors, especially new immigrant seniors, in locations, at times, and in languages suitable to each community. The objectives of this evaluation process are to increase efficiencies in the use of existing infrastructure and other resources, increase quality of life for all seniors in a culturally diverse city, maintain sustained ability to measure changes in the seniors demographic, and to provide a provincial platform or model for changes in service delivery
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Statistics Canada, Census of 1996, 2001 and 2006 This is Who We Are: A Social Profile of Ottawa Based on the 2006 Census, Social Planning Council of Ottawa, 2008 3 Statistics Canada, Elder care and the complexities of social networks, Canadian Social Trends, no. 77, Summer 2005
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Analysis
Portrait of recreational organizations
This analysis is based on data collected for Seniors recreational activities that have taken place in 2009. For this exploratory study of the landscape of recreational activities for seniors in the City of Ottawa, it is important to note the absence of a sampling frame from which to draw a random sample and that could assign a weight to each of its units. The wealth of experience and judgment of the Ottawa Council on Aging members were the sole determinant a non-probabilistic sample with a distribution shown in Figure 1 (Appendix III). Indeed, it is important to note that since the project's objective was about developing a better understanding of Seniors recreational activities within ethno-cultural groups, special attention was paid to grass-roots organizations with a weight 45% in our sample. Seniors Recreations Centres represent 30% of our sample, followed by a cumulative total of 25% for Community Health Centres and Community Houses. Larger organizations such as Seniors Recreations Centres tend to have an Centre Director with a professional management team and a Board, whereas grass-root organizations are run by volunteers. Equally important is to note that some Seniors Recreations Centres are managed and others receive funding contribution from the City of Ottawa. Structure of governance that one would encounter in organizations actively participating in Seniors recreations activities differ on the size and type of an organization. However, the most frequent structures are depicted in Figure.2, whereby 50% of observed organizations have appointed an executive director with a management team, a volunteer Board of Directors from a community and elected by the members of the community. Grass-root organizations are aged between 4 and 10 years, with 67% of which has an annual operating budget of less than $10 000 dollars (Figure 6). City-sponsored Seniors Recreations Centres have an operating budget of between $100 000 and $ 250 000. According to our study sample, 50% of organizations serve seniors of African or European origin, whereas 47% of organizations cater to Seniors of all origins. In general, these organizations are fully integrated with large operating budgets. Grass-roots organizations are, by definition, more specialized according to the uniqueness of the ethnicity of their members. 25% of organizations cater to Seniors from Central and South America. Finally come Seniors of South Asian, Caribbean with less than 20%. Other cultural groups served are the Chinese, Nepali, Somali and Tamil (Figure 7). The language most spoken by grass-root organization is neither English nor French. Seniors from these groups prefer to be served in their native language such as Spanish, Chinese, Nepali, Tamil, Arabic, Kinyarwanda or Lingala (Figure 8).
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Organizational challenges
Among the organizational challenges in obtaining funding from government agencies, recreational organizations find in most part that the application process is complicated and lengthy. They need training on how to seek sources of funding. For example, when completing an application, most grass-root organizations feel that they compete against professional proposal writers hired by mainstream organizations. On occasion, they are asked to write a huge proposal for a very little amount of money (Figure 11). Other grass-root organizations are affected by a lack of consensus during board meetings and as a result of which, applications for funding are often withdrawn because the board of directors is unable to successfully pursue the application process. It is also important to note that members from grass-root organizations tend not to understand why they are asked to pay to belong to an organization, making these organizations utterly dependable on government subsidies. For that reason, some grass-root organizations simply do not charge membership fees to their members. One of the reasons making it difficult for grassroot organizations to be self-sustainable through membership fees are that 44% find fees too expensive and do not pay their fees on time (Figure 14). Other organizational challenges in obtaining funding from other sources such as fund raising, donations are: A need to learn how to devise, implement and deploy an effective fund-raising effort. An exhaustive cycle of applying and waiting to obtain the funds. Then reporting on a regular basis on how the funds are being used, while looking for new sources of funding and all this happening within a year or less. Everyone (non-profit) is competing for donor/fund-raising dollars are there is no designated person for this role within grass-root organizations. Difficulty to find suitable sources of funding. Donations from community members are not sufficient. Lack of internal fund-raising resources (i.e. no staff, no budget, etc.)
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Recreational activities
85% of organizations have responded that they do offer social recreation such as playing cards, group discussions as their main Seniors activity in their programming, followed by performing arts (70%) and general interest (70%) activities (Figure 15). However, as for grass-root organizations, a group of other activities such as occasional field trips, cultural music, dancing, movie nights, knitting, group outings, reciprocal support, health issues seminars, continuing education and crafts, speeches and poetry, plays an important part in the recreational programming. 40% of organizations responded that Seniors spend on average 0 to 5 hours of their time in organized recreational activities, and 20% said that Seniors spend between 6 and 10 hours weekly. Only 5% of organizations have the capacity to retain Seniors over 16 hours in recreational activities weekly. As for transportation to recreational centres, 45% responded that Seniors prefer using public transportation, 30% think Seniors prefer to drive themselves to recreational centres. 50% of organizations believe that Seniors live in the community and close to recreational centres. They tend to travel between 5 and 10 km. Other 30% say that although living in the city, Seniors travel 20 km and more. With regards to money spent by seniors at recreation centres, 70% of surveyed organizations say that Seniors spend between 0$ and $20 in a single visit at a recreation centre. Among the top 3 reasons preventing ethno-cultural seniors from participating in recreational activities, transportation, language barrier and lack of motivation were the highly ranked ones (Figure 16). 56% of grass-root organizations served between 50 and 100 seniors in 2009, while 70% of mainstream Seniors Recreation Centres served in a range of 100 to 500 Seniors. 67% of Grassroot organizations have catered to ethno-cultural immigrant Seniors with same ethnic background (Figures 17 and 18). 33% of grass-root organizations have responded that they use private homes for recreational activities; 33% have obtained a space from either a City-owned Community Centre or a Community Agency such as Community Health Centre. With 65% of all respondents, Community Agencies and City-owned Community Centres were their main space providers for recreational activities for Seniors (Figure 19). As for organizational challenges in accessing space for recreational activities, 56% of grass-root organizations believe that time availability is an issue, while 56% think that space is too costly (Figure 20). 45% of all responding organizations agreed with definition of a Senior as individual who has reached the age of 55. Only 25% of organizations are comfortable with the official definition of a Senior as a person aged 65 and over (Figure 21) From a managerial perspective, 35% of responding organizations have five or more partners. However, 90% of grass-root organizations have none or one partner which tends to be a community agency. Many grass-root organizations are not aware that they can approach a community agency for help. 50% of organizations operate with no contract at all, while 20% have recourse to MOUs.
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As a main barrier to reaching out to Seniors, 63% responded that funding is the main issue, while 38% said that they would need a dedicated and trained staff for the ethno-cultural group of Seniors. A detailed look at the barrier is depicted in Figure 23.
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Engaging Seniors in their language, helping them to get involved with the events. We are committed to making services accessible to all, including ethno-cultural seniors We are a culturally competent and multilingual staff. We have recreational activities in the neighbourhoods where Seniors live. We have referrals and connections from outside agencies
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Community Partners Club Casa de los Abuelos Regroupement des Affaires Femmes Rwanda Community Organization Members of the Coalition of New Immigrant Seniors
Institutional Partners Jewish Family Services Community Support Coalition Council on Aging HelpAge Ottawa Community Immigrant Services Organization (OCISO) Hunt Club Riverside Community Centre City of Ottawa
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Institution Name Heron Seniors Centre: Churchill Seniors Centre: Nepean SeniorsCentre: Kanata Seniors Centre:
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Figure 2
Structure of governance
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Figure 3
Figure 4
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Figure 5
Figure 6
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Figure 7
Figure 8
Languages spoken
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Figure 9
Figure 10
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Figure 11
Figure 12
Frequency of organizational challenges in obtaining funding from government agencies by grass-root organizations
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Figure 13
Figure 14
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Figure 15
Figure 16
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Figure 17
Top three reasons preventing ethno-cultural Seniors from participating in recreational activities
Figure 18
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Figure 19
Figure 20
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Figure 21
Figure 22
Definition of Seniors
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Figure 23
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