Professional Documents
Culture Documents
Advertising Appeals
Execution Style
The way an appeal is turned into into an an advertising advertising message message The way the message is presented to the consumer
Embarrassment
Status
Social-Based Feelings
Belonging
Respect
Rejection Recognition
Involvement
Transformational Ads
Feelings
Images
Meanings
Beliefs
Ad Execution Techniques
Straight sell Animation
Scientific
Demonstration Comparison
Personality Symbol
Imagery Dramatization
Testimonial
Slice of life
Humor
Combinations
Print Ad Components
Headline: Words in the Leading Position of the Ad
Subheads: Smaller Than the Headline, Larger Than the Copy Body Copy: The Main Text Portion of a Print Ad Visual Elements: Illustrations Such As Drawings or Photos Layout: How Elements Are Blended Into a Finished Ad
Print Ad Layout
Arrangement of the elements on the printed page Expressed in columns, column inches or portions of a page Black & white or two-, three-, or fourcolor Printing printing
Format
Size
Color
White Space
Preproduction
Production
Postproduction
Preproduction Tasks
Select a director Preproduction meeting Choose production company
Preproduction
Production timetable Cost estimation and timing Bidding
Production Tasks
Production
Night/weekend shoots
Talent arrangements
Postproduction Tasks
Editing Processing
Release/ shipping
Sound effects
Postproduction
Duplicating Audio/video mixing
Client/agency approval
Opticals
Jingle
You deserve a break today Be all that you can be Pepsi Cola Hits the Spot Mm, Good Mm Good See the USA in your Chevrolet I wish I was an Oscar Mayer Wiener Double your pleasure, double your fun Winston tastes good like a cigarette should Its the real thing BrylcreemA little dabll do ya
SkyWriting!