thinker!

Fresh Factor is a 100% home-grown Malaysian company founded in the year 2004. The company was
established with the vision and commitment of delivering our creativity in fresh new ways for both
Government and Corporate sector.

Our commitment towards the vision provides opportunity for your organization to increase the market
penetration and ability to engage customers better through a creative and innovative advertising medium.

We at Fresh Factor believe with total creative consultancy under our ‘Think Studio’ services will enhance
your organization competitiveness in the challenging market.
 theservices
• branding
Building and creating positive customer perception towards product or company. Fresh Factor’s
branding efforts help our clients discover new market niches, differentiate from the competition and
develop an internal culture that supports client’s brand

• copywriting
Whether it's for print or electronic media applications, your content needs to be clear, enticing and
succinct. Let our writing staff wordsmith for you. And that's all we have to write about that.

• directingandproducing
From location scouting and finding all the props, to casting, directing and making sure your product is
shot in just the right light, We excels at providing Directing and Producing services. We are here to
ensure nothing is lost and everything is gained as your marketing message makes the trip from
script-to-screen or page-to-print.

• graphicdesign
From logos and print ads, to direct mail, outdoor billboards, package designs, annual reports, souvenir
items, gifts and everything in-between, Our Think Studio can jack-up the visual allure of your marketing
message a good ten notches. From design all the way through the printing process, we'll give you
creative ideas customers can't keep their hands off of.

• mediaconsultation
With your great commercial or ad, Fresh Factor can provide you with media placement and value-add
ideas that maximize your exposure to the right audience at the right time to make sure your marketing
investment pays off.
• strategicandcreativedevelopment
Strategy begins with clarifying your message and choosing the appropriate media to disseminate it. We
develop creative that fits those media and best attracts your target audience.

• digitalmarketing
The approach has not always been Television, radio or newspaper. Internet is one of the most fast
growing media. We have the right team for you to explore more on the cyberspace.

• mobileadvertising
Fresh Factor also specialize in mobile advertising where the service is available in 7 countries with
9 Telecommunications Service Provider enable companies and businesses to connect with their
customers better by leveraging on Fresh Factor’s Mobile Advertising & Messaging Solutions

• interactivesolution
Combination of our technical team and creative team create more value to our customers. Now, having
instant feed back either via mobile or internet is part of our fresh new ways of approaching the market.

• eventmanagement
We are capable to assist you from designing the concept, building up the stage, managing the event,
creating the gambit or event provide you with the master of ceremony.

• publicrelation
Just present and smile. Your press conference, media coverage or press release will be taken care.
 companyprofile
• companyname:
Fresh Factor Sdn. Bhd. (653014-W)

• dateofincorporation:
19th May 2004

• headofficeaddress:
Worldwide Business Centre
No 5G, 7th Floor Block 2
Jalan Tinju 13/50 Section 13, Shah Alam
40675 Selangor Darul Ehsan

• paidupcapital:
RM 100,000

• authorizecapital:
RM 100,000

• majorshareholder:
Zainurawati Binti Mohd Kassim
660308055192
Percentage of share holding: 51%
Mas Ayu Binti Meon
751201045510
Percentage of share holding: 49%

• bumiputeraequity:
100%

• totalmanpower:
12 staff
• keysmanagementteam:

1. Chairman
Tuan Haji Mat Said Bin Haji Sunsang

2. Managing Director
Puan. Zainurawati Binti Mohd Kassim

3. Finance Director
Puan. Mas Ayu Binti Meon

4. Chief Executive Officer

Encik Mohd Fadillah Hj Mat Said

5. Sales Director
Encik Mohd Fawzy Hj Mat Said

6. Creative Director
Encik Hanif Bin Suhaimi

7. General Manager – Mobility Solution

Encik Hasnan Jalil
 keysengagement
Local Profile

• copywritinggraphicdesignprinting
Ministry of Science Technology and Innovation
Yayasan Pelajaran Mara
Suruhanjaya Perkhidmatan Awam Selangor

• branding
International Zakat Organization
Midah Hotel Kuala Lumpur

• video/photographydirectingandproducing
Ministry of Human Resource
Strut Agency Modeling

• mediaconsultation
Suruhanjaya Perkhidmatan Air Negara
University Pertahanan Nasional
Malaysia Department of Prison

• strategicandcreativedevelopment
Emerald Oleochemical Berhad

• digitalandcybermarketing
Selangor State Secretary Office

• mobileadvertising
Celcom Malaysia Berhad

• belowthelineadvertising
Lembaga Urus Air Selangor
University Saints Islam Malaysia

• eventmanagementandpublicrelation
Selangor State Secretary Office
 International

• mobileadvertising
XpressIT SMS is Fresh Factor’s flagship product within the Telco Solutions that is the first-of-its-kind
in the world1, quickly becoming an incredible success story for the company. By the name itself,
XpressIT SMS enhances one’s self expression through SMS by enabling the sending and receiving of
SMS in color fonts, emoticons and color background. Further enhancements are already at the final
stage of implementation whereby users will be able to do more with their SMS by combining sound,
more emoticons and even background music when sending & receiving SMS.

Among the operators that have launched XpressIT SMS in their own branded product names are:

No Telco County Product Name Customer Base Status

1. Celcom (M) Sdn. Bhd Malaysia SMS in Colour 6 million Launche - June 2006
2. Indosat Indonesia I-SMS-Warna 15 million Launche - Oct 2006
3. Clobe Telecom Philippines Emotext 20 million Launche - Aug 2007
4. Vodafone Hutch India SMS Colour 10 million Launche - July 2007
5. MTNL India SMS Colour 10 million Launche - May 2007
6. Idea India SMS Colour 5 million Launche - May 2007
7. Aircel India SMS Colour 5 million Launche - Jan 2008
8. Azercell Azerbaijan Colour SMS 4 million Launche - March 2008
9. Avea Turkey Rangiley SMS 5 million Launche - May 2008

*Source: Company announcements, July 2007