7 ps of marketing of Bajaj Allianz : 1. Products and Services: Bajaj Allianz General Insurance Company Ltd.

offers a range of insurance products to its clients. The following insurances are offered by the company: Motor Insurance Asset Insurance Home Insurance Shop / Showroom: Protection against all risks Health Insurance Health Guard Personal Guard Hospital Cash Critical Illness Silver Health E-Opinion Star Package Health Ensure Insta Insure SankatMochan Family Floater HG Tax Gain Travel Insurance Travel Companion Student Companion PravasiBharatiBimaYojana Travel Asia Travel Elite Travel Assist SwadesYatra Corporate Insurance Specialty Lines Aviation Marine Hull Insurance Project Insurance Sports & Entertainment Insurance Your Employees Group Personal Accident Group Health Guard

Group Critical Illness Workmens Compensation Group Travel Office Office Package Burglary Plate Glass Public Liability Fire Money D & O Liability Fidelity Guarantee Manufacturing Unit Fire Business Interruption Industrial All Risk Workmens Compensation Engineering Public Liability Product Liability Composite Public & Product Liability Fidelity Guarantee Marine Insurance Credit Insurance 2. Price: The price structure is based on the type of policies. The price variation has to be kept due to intense competition among private players. Pricing element is very important for Bajaj Allianz as they want to increase market share. The price of Bajaj Allianz policies are made as per keeping the customer in mind. 3. Place: 3rd Floor, 349 Business Point, Western Express Highway Road, Andheri (E). The location of every corporate offices of Bajaj Allianz is magnificent. They locate themselves in a very professional manner. This indicates their corporate approach towards their work. Work culture is also conducive to such environment. 4. Promotion:

Huge advertisements on Television and radios. Tele-marketing Promotion in front of corporate offices Internet Marketing Hoardings and brochures 5. People: People are the main assets of financial organization because of service factor attached to it. Here in this case of insurance business, talented and experienced personnel are required. Bajaj Allianz recruits highly intellectual persons with good market knowledge. They also provide training to brief them up about Bajaj Allianz to its new staff members. This is the reason they are No.1 position in General Insurance among private players. They create an emotional commitment and strong two-way relationship between the employees and the Company. To have clear performance expectations and a clear return from the Company (working environment, development, reward, career opportunities etc), which helps employees to make a connection between their contribution and the progress made by the Company. To inspire and empower people to achieve their best and reward them competitively for their contribution and provide attractive career opportunities. To build a learning culture which fosters personal development and professional mobility and upholds values of professionalism, innovation, pragmatism, team spirit, integrity. To respect and value individuals, their diversity and support them in their need to balance professional and personal lives. 6. Process: The prestigious awards itself speaks the smooth functioning of the insurance activities. They have the highest claims paying ability and a fundamentally strong position. They want to be the first choice for insurers in the country. So, they understand the insurance needs of the customers and translate it into affordable products that deliver value for money. Below case study is a clear evidence of proof:

7. Physical Evidence: Physical evidence is the material part of a service. Strictly speaking there are no physical attributes to a service, so a consumer tends to rely on material cues. There are many examples of physical evidence, including some of the following:

a) Business cards b) Internet / Websites c) Furnishings d) Bajaj Allianz Building in Pune e) Internal Infrastructure