Introduction to Social Media

Instructor - Mr. Jeremy Washer

mercredi 13 mars 2013

@tjwasher

mercredi 13 mars 2013

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From operations to decision making

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mercredi 13 mars 2013

Some of our references

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mercredi 13 mars 2013

Introduction to Social Media

Objectives
What are the new technologies in communications being used by institutions and corporations? How are social media managed and what tools are being used today? What are the strategies that drive social media campaigns? What is eReputation and eInuence, and why is it important?
mercredi 13 mars 2013

Introduction to Social Media

Topics
Social Media Mash-up An overview of media, concepts and tools Linkedin Facebook Twitter Business blogging Mobile Media Digital Video Online PR Social Media Tribes Strategy

mercredi 13 mars 2013

Introduction to Social Media

Methodology
1) Create your profile on LinkedIn using your ISCOM email address. 2) Join the LinkedIn Group for this class: ISCOM Montpellier Intro to Social Media.

3) You should also join three other English-language groups, plus the ISCOM group (French).

mercredi 13 mars 2013

Introduction to Social Media

Methodology
4) Start connecting to classmates, colleagues, companies, etc... in order to begin growing your professional network. 5) You will be required to post an update in English of at least 2 sentences to the class group twice a week (Monday and Friday). Each post should state an opinion, give an analysis, or add value in some way. You should share content (links to articles, blog posts, videos, etc.) that you find on your other groups or in your usual online activity or create your own. You will also need to add at least two comments a week to at least two of your classmates' posts, again with a focus on adding value. (For example, one-word comments stating Cool are not acceptable.)

mercredi 13 mars 2013

Introduction to Social Media

Methodology

6) You should take a screen capture of every one of your posts and comments, adding them in chronological order to a PowerPoint or other kind of presentation document. Keep a current version of this working document on the ISCOM Campus group for the class. The final document will be due the last day of class and will be used to calculate your project grade.

mercredi 13 mars 2013

Introduction to Social Media

Methodology
7) On the last day of class, you will present your professional brand in front of everyone (five minutes). You will prepare a one-slide infographic summarizing your activities, with appropriate screen shots/graphics, including a list of: the groups you have joined, the number of connections you formed, the content you added and the value you gained from commenting and interacting with your classmates. Your remarks should focus on where you were at the beginning, how your network evolved and why. How do you think your profile has enhanced your online image? This slide should be uploaded as a PDF the day before the final day of class. 8) The project will serve as your contrle continu. Activity above and beyond the requirements above will be considered in the assignment of bonus points.

mercredi 13 mars 2013

Introduction to Social Media

Live Tweeting
What is live-tweeting?

#ISCOM #IntroSM

Live-tweet (v.): to engage on Twitter for a continuous period of timeanywhere from 20 minutes to a few hourswith a sequence of focused Tweets. During class, live-tweeting is permitted but must be on topic. Here are the guidelines :

Respect your classmates, your instructors and ISCOM Stay on topic and remain professional Send out tweets that add value to the class
REMEMBER that Twitter is a public platform. What you tweet can be seen by anyone who connects onto the internet, whether or not they have a Twitter account.
mercredi 13 mars 2013