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BuildaBazaar Partner Program

Introduction to the Partner Program


January 2013

Contents
Introduction About BuildaBazaar: Indias largest e-commerce platform

BuildaBazaar offices across India


Premium Clientele Industries served Testimonials from clients Why BuildaBazaar : Competitive cost analysis

6 reasons why you should partner with BuildaBazaar


Partner Program Specifics Contact us

Introduction
Infibeam.com : Started in FY07 and today one of Indias largest and most popular Ecommerce company

Rated by Economic Times: Top 5 Digital Brands in the e-commerce category


Developed and launched a robust cloud based E-commerce platform for retailers and brands BuildaBazaar.com Founding & Leadership Team consists of ecommerce industry experts with a vision to achieve and deliver best end user client experience Leading retail brands like Airtel, Crossword, The Mobile Store, Bombay Dyeing and 15,000 more have shown trust and continue to use buildabazaar.com platform to run their ecommerce stores

About BuildaBazaar

BuildaBazaar: A self-service platform solution operating on a Software as a Service model which helps in saving 80-90% technology cost for retailers and brands Launched in September 2011; Buildabazaar today powers ~15,000 merchants on their online storefronts BuildaBazaar alleviates the need of IT expertise and takes care of online transactions, maintenance, hosting and software solutions Featured as Start-up of the Week by SiliconIndia ~50 of the top 350 Indian e-commerce sites are powered by BuildaBazaar platform (Source: NextBigWhat.com)

Where there is E-commerce, there is BuildaBazaar

Welcome to

Indias largest E-commerce platform

BuildaBazaar : Indias largest E-commerce Platform BuildaBazaar Growth Story


16000 14000

Full page Digital Ads on Times of India & IndiaTimes websites

15,000
mark in just

No. of Online Stores on BuildaBazaar Platform

Reaching the

12000 10000 8000 6000 4000

1 year

2000 0

Full page Print-Ads in Times of India, Economic Times & Mirror newspapers

Timeline

BuildaBazaar offices across the country

BuildaBazaar Offices across India: Ahmedabad (Head-office) Bangalore Delhi Mumbai Kolkata Providing dedicated customer services to customers from across the India covering hundreds of towns and cities.

As of January 2013

BuildaBazaar Premium Clientele

Industries served by BuildaBazaar

BuildaBazaar powering Online Stores for businesses across industries

Few client testimonials


BuildaBazaar is a very innovative platform wherein any layman can start up their site without any previous knowledge of tech. This has been of good help for us since we could start our online store without too much hassles and confusions. It is mainly a utility based website at a competitive pricing and with optimum features - Rahul Kanwadia (Piqpaqgo.com)

A short note of thanks to BuildaBazaar for getting my site piqpaqgo.com build. We were very pleased with the Awesome Result. Having an online store was our dream, which BuildaBazaar and my business representatives over there helped us to achieve. - Ms. Rubina (Renaithandbags.in)

Thank You BuildaBazaar for providing such a wonderful E-com platform. I had been struggling with my E-com portal for more than 8 months but then BB made me go live in just a weeks time. They have been quite professional and have well trained business representatives - Rajeev Sinha (TheVanca.com)

We evaluated multiple platforms before short listing Infibeams BuildaBazaar platform. It is the support & quick response that impressed us the most. The team is proactive in providing solutions or work around to our requirements not just on the platform but also for payment gateway, courier, etc allowing us to focus on your product. Infibeam has made e-commerce very simple for us & our customers. - Vipin (Techistyle.com)

Thanks a lot to BuildaBazaar for giving fully loaded online shopping portal with payment gateway. Now we can reach out millions of customers online which has helped us boost the sales. I would also say that BB team is very Supportive.

- Ajay Verma (CCH India Store)

Why BuildaBazaar : Competitive Cost Analysis


Requirement
Assumed Plans (best plans) Hardware Software IT Maintenance Developers & Testing Staff cost Payment Gateway Integration Bandwidth Cost Annual Subscription Charges URL (Domain name) Charges Internet charges Total Cost for 1 year

Setup On your own (in INR)


High 1,65,000 1,00,000 1,20,000 14,40,000 20,000 60,000 500 24,000 19,29,500

Via BuildaBazaar (in INR)


Medium (Silver) 10,000 500 6,000 16,500 High (Gold) 25,000 500 24,000 49,500

Cost Reductions up to ~97%

BuildaBazaar Partner Program

Are you interested in a Partnership Potential?


If your answer is YES then you are just a few steps away from becoming a

Successful E-commerce Consultant

6 reasons why you should partner with BuildaBazaar

Become a part of the fastest growing Indian E-commerce Industry

No software knowledge required

Become your own boss

Minimum capital investments required

No limit to your earning potential

Partner with the Market Leader

Be a part of Indian E-commerce Growth Story

E-commerce Growth Story in India A Sunrise Industry


Number of online shoppers in India: 10mm Number of online shoppers in India are growing at

Indian Online Retail Revenues (B2C and C2C) 2012 and 2016

an estimated 40-45% CAGR vis--vis global growth


rate of 8-10%

Expected to grow to ~$9 billion by 2016

Source: Forrester Research Online Retail Forecast, 2011 to 2016 (Asia Pacific)

Be a part of Indian E-commerce Growth Story

India is among the Top 3 fastest growing Internet markets in the world, growing at an

annual rate of 41% year over year (Source: Assocham and Comscore)
Increasing number of Indian consumers are buying online now with increased credit and debit card penetration (250mm cards issued till date in India) With current internet penetration in India about 10.2% (Source: Internet World Stats), there is large market potential to go after

Consumer friendly concepts like Cash-on-Delivery, Free Shipping, Free-return policy are
driving forces for online shopping in India

E-commerce contributes to ~0.5% of retail in India vs. 5.4% in China and 18.1% in US; therefore presenting a huge opportunity for e-commerce growth

Become your own Boss

By choosing to become a Business Partner with BuildaBazaar, you become

A trained E-commerce Consultant An Entrepreneur

YOU

A business owner Part of a success story

Unlimited Earning Potential

As a BuildaBazaar Partner, you get sustained income streams for a number of years, as
You earn on every online store signed up through you
You earn on rentals paid by the store owner You earn on every sale made to the store

You earn on every purchase made on the store

For e.g. : If you get an online store signed up you earn commission on that online store as long as the store is alive

No Software Knowledge Required

No software/hardware installation for running the online store

User-friendly store administration


Third party Integrations with Google analytics, leading Logistic tracking APIs and support

providers
Access to an easy to use Store Admin Panel for managing various e-commerce business operations on your store Built-in modules to effectively manage online purchases, orders placed, customers' accounts and delivery of products directly from the platform

BuildaBazaar Platform is designed for the ideal Indian merchant

Minimum Capital Investments Required

With just a one time partner fees, you get complete Partner Business Setup Assistance
Benefits of Pan India and regional marketing taken care by BuildaBazaar

No need of expenses for a dedicated office space


No need to hire any IT professionals No need to hire any manpower for designing and delivery support

Partner with the Market Leader


Our actions speak louder than words

15,000
100+

Live online stores implementation

Dedicated workforce working for BuildaBazaar Categories of stores based on different Products & Services sold online
Offices across India

30+ 5

Partner Program Specifics

Mutual deliverables

Commission structure: BuildaBazaar Partner

Benefits of being a BuildaBazaar Partner

Earning potential: BuildaBazaar Partner

Our Deliverables
We provide you with,

1 day on-site Training Session on the platform Apple iPad 2 (16 GB) with a 3G Sim Card

Partnership Information Docket (PID)


Marketing Collaterals BuildaBazaar Posters, Brochures Visiting Cards Online Sales Executive Support from Ahmedabad
(for 1month)

Webinar sessions for 3 months

Certificate for qualified BuildaBazaar (BaB) Partner


Partner Portal to track performance 12.36% Period of Partnership: 3 paid years * Service Tax applicable, upfront & non-refundable

Business Partner Fee Introductory 30 day price: Rs. 1,00,000 only

Benefits of being a BuildaBazaar Partner


Marketing & Business Development
Partner Kit (Marketing
Proposals, Leaflets, Logo, Banners, Product Brochures) Website : Partner Profile and Activities Visiting Cards Event support, localized/national marketing

Sales

Partner Sales Kit Sales support (Sales Executive Support) Post-sales support (Delivery-Team) Performance based incentive campaign Leads generation support Personal iPad for partners for a better client engagement

Access to Knowledge Repository and platform

Technical Support

Training & Knowledge



FID (Franchise Information Docket) Web seminars Training Modules (Classroom & Online) Sales Pitch Training On-site training on Platform know-how Certifications & Monthly Exams

updates Product Road Map Weekly Newsletter communication Regular feedback retrieval Access to CRM tools to manage leads/accounts Dashboard to monitor partners performance

Commission structure: Monthly payout


Cumulative monthly revenue

You Get (%)


300k 20%

Maximum Earning
Rs. 75,000

250,000 300,000

250k
200,000 250,000 200k

20%
20% 150k

Rs. 65,000
Rs. 55,000 Rs. 45,000

150,000 200,000 100,000 150,000


100k

20%
20% 50k 25k

50,000 - 100,000
Next 25,000 First 25,000

Rs. 35,000
Rs. 25,000

100%

Rs. 25,000
Figures in INR

The above schema is applicable for the first 6 months. After that, any revenue will be shared between partner & BaB in the ratio 20:80

Earning Potential for a Buildabazaar Partner


Year End Revenue Projections for Partner (in INR)
Scenarios Normal Scenarios
Optimistic Scenarios Pessimistic Scenarios 250 leads/ month

Year 1
Rs. 7,01,688

Year 2
Rs. 9,25,823

Year 3
Rs. 10,37,048

500 leads/ month


100 leads/ month

Rs. 12,23,377
Rs. 3,88,675

Rs. 16,71,647
Rs. 4,78,329

Rs. 18,94,096
Rs. 5,22,819

Above calculations made with following scenario parameters:


Conversion Factor (for Leads): 5% Average Revenue per client (one time): Rs. 10,000 Recurring Revenue per client: Rs. 1,500 Churn Factor: 5% Partner Share: 20% for monthly sale above Rs. 50,000

What all you can sell as a Partner

Online E-commerce Stores Online Stores

Sell store setup plans (Silver/Gold/Platinum) to any product retailer

Store designing packages, Customized store features

Online Travel Stores


Online Travel Stores services, and others Online Ticket-selling Solutions (Silver/Gold/Platinum), Store designing packages, Customized
store features Sell various travel store setup plans to Travel agents, bus

Online Ticketing Stores


Sell various ticketing plans to Multiplexes, Cricket teams, restaurants and others Store designing packages, Customized store features

Support system for a Buildabazaar Partner

Online Support
Detailed tutorials are available at help.buildabazaar. com 8 hour phone and 24 hour online email support from our dedicated Partner Team to address partners queries and concerns

Technology Team
A 60+ member Technology Team at Bangalore working on platform upgrades Maintaining the platform uptime to ~ 99.99% and modules for ecommerce

Delivery Team
Takes care of complete Store setup and training for customers Functions as an interface between the clients and Technology & Design Teams

Design Team
A dedicated team of skilled designers that gives the online stores a neat yet unique look Digital Banners, custom Logo Designs, webstore theme designs are made by the Design Team

Roles of a Partner
1
Prospecting & Pitching

2
Explaining

Selling

Servicing

Customer Relationship Management

Generate leads through databases, in dustry associations, connections Set up meetings with prospects Take marketing material to meetings

Understand specific use case and requirement s of the client Explain capabilities of the platform Figure out if there are customization s required Requirement scoping

Send a detailed proposal to the client with inputs from Buildabazaar Sales consultant Get feedback from the client on proposal

Provide inputs on the client requirements to the Delivery team D Team completes work; within 15 days Get feedback on store from the client

Understand other requirements like marketing, log istics, paymen ts, loyalty, call center from the clients and up-sell features and any of these services

What does it take?


Formal requirements
Minimum age: 18 years Minimum Qualification: Equivalent to

What makes a great Partner?


Dream to reach new heights Think Big

HSC
Formal Training for a period of 50 hours

Strong commitment to achieve goals


Determination to work hard

Personal Interview
Issuance of BuildaBazaar Partner License Field Training First 5 sales

An undying urge to learn


Positivity and Perseverance Desire to build relations and grow networks

Become a Top Performer

Jateen Mehta INR 15,00,000*

Amoli Shah INR 13,00,000*

Ravish Patel INR 12,00,000*

Ramesh Garchar INR 11,00,000*

*Sales in last 1 year

Contact us

BuildaBazaar Team
Telephone: +91-079-49004848 Web: www.buildabazaar.com Email: partner@buildabazaar.com Help: buildabazaar.com/pages/partner_faq

Infibeam.com
9th Floor, A-Wing, Gopal Palace, Nehrunagar, Ahmedabad- 380015, Gujarat Telephone: +91 - 079 4026 0260