Sequence Multiplier 2012 PDF

Sequence Multiplier By Declan OConnell
2012 Declan OConnell. All Rights Reserved Worldwide. Contents may not be shared or transmitted in any form. If you breach this copyright you could face legal proceedings.
Table of Contents
Introduction Some Information about Betfair How a betting exchange makes money What makes Betfair special? Benefits of Betfair Racing Systems THE RACING INDUSTRY The Racing Year The Handicapper Race Types Essential Information The First Thing To Do HOW TO WIN ZEROING IN ON OUR TARGETS MONEY TALKS Sequence Multiplication WIN BETS FORMULA SUMMARY CHECK LIST Group Betting and Sequence Multiplication Money Management
Introduction
The principles of Sequence Multiplication are actually very simple, but like most simple things there is a lot of background information supporting it. In this unique document, you will find information enabling you to study horse race betting and make winning choices. It provides you with a clear cut 10 Step plan to find winning horses every day of the week. In addition, you have are provided with a simple strategy for backing more than 1 horse in a race and ensuring you make a steady profit no matter which of them wins. Additionally, this document gives you a critical insight into the world of betting exchanges, the racing industry and making involvement with them profitable.
Some Information about Betfair

Betfair has pioneered the concept of betting exchanges. Unlike traditional betting sites, Betfair does not employ techniques used by traditional bookmakers to offer odds. A traditional bookmaker offers odds based on various criteria and these odds are usually designed to suit the bookmakers requirements. To compare a betting exchange and a bookmaker lets take an example and assume there is a match between England and Croatia. A traditional bookmaker will analyze the past history of the two teams, their form and other criteria before offering odds. In essence, once a bookmaker offers the odds, the punters (people placing the bet) have only two options: take the odds or not bet. Betting exchanges on the other hand, have an entirely different approach to betting. A betting exchange like Betfair allows two people to bet against each other, for example if a user bets 100 against Croatia and another user lays the bet, Betfair simply holds the betting money till the bet is settled. Unlike a traditional book keeper that has margins and cushions to think about, a betting exchange simply charges a small commission from the winner of the bet.
To ensure the system is fair and transparent, the betting exchange does not charge any commission from the loser and only the winner of the bet pays commission to the betting exchange. Compared to a traditional bookmaker, a betting exchange has no restrictions on the bet amount. As long as another user is willing to match the bet, the betting exchange has no problem accepting a bet. In the stock exchange, shares are only sold at an amount people are willing to buy them for. Similarly, in a betting exchange if a person places a large bet, the bet is only valid if another user is willing to accept the bet. There are two basic actions that a user can execute on betting exchanges like betfair.com. A user can choose to back an outcome or go against it (lay). The biggest advantage that websites like Betfair have over traditional bookmakers is that users have the choice of choosing exactly which outcome and particular bet they wish to contest. Unlike traditional bookmakers that rarely offer odds during a sporting event, a betting exchange allows users to place bets during a contest as well. For example, lets assume user A decides to change his bet at half time, he can put up a bet that might be against the run of play. If any other user decides to lay the bet, he can match the bet.
How a betting exchange makes money

A betting exchange makes money by charging a flat commission from bet winners. Before any bet is placed, the betting exchange decides the MBR (Market Base Rate) for the bet. Depending on the amount of money involved, the MBR for a bet can range from 0 to 20%. A MBR of 5% indicates that a person winning a bet for 100 will have to pay 5 as commission. The MBR of each bet is decided before hand, and a user has the option to accept the MBR, or reject the MBR and drop the bet altogether. Apart from the commission, betting exchanges like Betfair also charge a transaction fee. The transaction fee is charged based on the number of bets placed in a day, for example a user placing more than one thousand bets with Betfair is charged 1p per bet. So a user placing around 1500 bets will pay an additional 150 for the bets in addition to the commission charges. Commissions are only charged from users that win a bet, the transaction charge is levied on all transactions.
What makes Betfair special?

There are numerous betting exchanges on the internet but Betfair is unique for numerous reasons. Betfair is one of the few websites that offers software which allows users to directly interact with the Betfair server, and a user can place bets without any web browser whatsoever. In addition, Betfair takes pride in being transparent and all users are required to provide correct contact details before they are allowed to place a bet of any kind. Unlike the stock exchange, Betfair operates seven days a week, 365 days a year. Launched in the year 2000, Betfair is one of the oldest betting exchanges in the world and is not restricted to a particular country and people from all over the world can place bets on Australian, British and European betting markets. Betfair is one of the few websites on the internet to receive the Queens Award for Enterprise. In addition, Betfair is not restricted to just the sporting market, a user can bet on the financial market too. Betfair has a unique discount system that allows users to avail discounts on the commission they have to pay on each winning bet. A user earns discount points every time he places a bet, and the higher the discount points the greater the discounts.
Benefits of Betfair
On average, Betfair offers 20% better odds than bookmakers as there are no margins involved. Unlike bookmakers Betfair only makes money on commission from winning users. A user can choose to back a bet or choose to bet against it, thereby having greater flexibility when placing bets. Betfair is a unique betting exchange that allows users to place bets till the last minute, and users can actually bet even if a race goes down to a photo finish. Betfair is a betting exchange that works 24x7 and allows users from countries like the UK, Asia and Australia to place bets without any restrictions whatsoever. Betfair is one of the oldest betting exchanges on the internet, and is also the most reputable. Before you can start placing bets online, the first task is creating an account.
Racing Systems
Some successful systems are based on statistics alone. Some are based purely on form or form related to weight. And a few are only concerned with the tactics to use with live betting. They all have their merits, but what is needed to enable you to be truly successful is knowledge of the whole picture. Taken individually you could use any one of the strategies in this guide to make money for you whenever you need it. They will give you a combined earning power that will enable you to seriously consider giving up your day job and sooner than you think. The strategies that are about to be revealed to you use a unique combination of statistical facts and information analysis, which have been welded together to form powerful tools for generating Cash. They will enable you to elevate yourself into the top 5% of professional investors in the U.K. - those that truly consistently win and win enough to make a living from horse racing or, at the very least, a substantial taxfree independent income. In this reference work you have a complete set of tools that you can use for the rest of your life that will enable you to win consistently from now on. By following the steps outlined in these pages you cannot really fail and success will be yours for the taking. I would wish you luck but luck
does not enter into it! Read on then and discover the lethal strategies that will enable you to declare your own Independence Day.
THE RACING INDUSTRY

When asked why he hadn't given up after he had failed so many times in His search to find the right material for the incandescent electric light; Thomas Edison replied, "I haven't failed thousands of times, I have succeeded in finding thousands ofways that wouldn't work!" The knowledge in this book has been similarly garnered, so that what you have before you is the ultimate guide to getting it right. Known as 'The Sport Of Kings' horse racing has been popular in the UK For hundreds of years. Today it is a multi-billion pound industry run by Highly professional organisations and enjoys continuing and everincreasing popularity. The lure is certainly 'easy money' and it is truly a marvellous feeling when you win. The abolition of Betting Tax as from 6th October 2001 has swelled the ranks of the sports aficionados. Yet how many of them come into the sport with their eyes wide open I wonder? Personally I can honestly say that it took me years to learn everything I have imparted to you in this guide and if only a similar work had been available to me when I started out I would have become considerably richer considerably quicker! Here then is a guide that gives you the benefit of my hard-won experience and which will give you the immediate advantage of a professionals knowledge, systems and strategies in one fell swoop, thus saving you years of gradual enlightenment and much hard-earned cash.
The Racing Year

The racing year is split in to two main seasons. These are the Flat season, running from the end of March through to November, and the National Hunt season, which starts at the end of September and runs through to April, where the season is drawn to a dramatic close with the running of the Grand National at Aintree. This is followed on the two succeeding Saturdays by the Scottish Grand National and the Welsh Grand National. All horses have an official birthday on 1st January. From its birthday to the 1st January the horse is officially classified as a Foal and thereafter as a yearling. Young female yearlings are Fillies and males are Colts. On their fifth birthday the yearlings officially become a 'Horse'. Flat horses are actually considered to be of racing age from the age of three, and yet there are many events during the flat season for two year olds which are run so as to give the horses early experience. These are to all intents and purposes races for inexperienced babies and usually we should be very wary of investing in them. Flat races are usually between five furlongs and two and a half miles. The younger Colts and Fillies are normally to be found in the five and six furlong sprints and these are over in a matter of minutes. If a yearling misses the break, or comes out of its stall slowly, your money is down the tube. Many horses are only ever raced on the Flat. They are considered to be past their prime for Flat racing after the age of six
years old and for this reason we do not usually invest our money in horses older than six in a Flat race. Those that do well are invariably retired to stud to make millions, some long before they get to the grand old age of six and after only one or two successful seasons. Until a Flat horse wins a race it is classed as a 'Maiden'. Most Flat races are won on turf and there is no turf flat racing throughout the winter, as the ground tends to get either too hard with frost or too muddy and even waterlogged. Just to blur the edges a bit, some courses run National Hunt races throughout the summer and, with the advent of fibre-sand and now Polyfibre tracks at Kempton, Lingfield, Southwell and Wolverhampton (which are the All-Weather tracks) we find Flat Racing 'all weather' events now going on throughout the year. Some horses are brilliant sprinters at 5, 6, 7 furlongs but lack the stamina of other horses that come into their own at the longer distances. National Hunt races usually include Hurdles or Fences. Our horses now have to jump and some are better jumpers than others. National Hunt Hurdle races are normally for 4 to 5 year olds and the obstacles consist of lightweight woven wooden panels about 3 feet high.
National Hunt Jump races traditionally attract the older horses big powerful animals aged between 6 and 11 years old that are well able to negotiate high brushwood fences up to a maximum of 6 feet, such as everyone recognises in the Grand National. Many of these races are also run over long distances of up to four miles and are a real test of stamina. There are also National Hunt Flat races, which are called 'Bumpers'. These are usually for three-year-olds to gain race experience. National Hunt Horses at the age of 8 or 9 are generally considered as being in their prime. If a National Hunt horse starts the season without a win it is a 'Novice' and remains so until it wins a race. (The Flat equivalent is Maiden).
The Handicapper
Once a horse wins either on the Flat or in the National Hunt he comes under the scrutiny of the Handicapper and will be handicapped according to his ability for the rest of the season. This means that weights are added to his saddlebag in Handicap races and further wins will add further weights, the idea being that races remain competitive and that each horse in a Handicap race has an equal chance of winning. Depending on a horse's performance throughout the season the official handicapper will either add or take away weight. Hence the expression 'on a handy mark,' meaning nicely weighted and considered well capable of winning at that weight. The handicapper has a wealth of information and has a rating system. For every horse he applies weights on a 1lb per point basis. E.G. the higher the official rating of the horse the more weight it will carry. These weights are clearly shown in the race card. For example 3 9-7 means a three year old carrying 9st 7lb, whereas in the same race you might have 3 7-10, a three year old carrying 7stone 10lbs at the bottom of the race card. Because of the weight differential the bottom-weighted horse is deemed to have the same chance of winning as the top weighted horse. However, whatever weight they are carrying some horses are 'game' genuine sorts that consistently try their best to win, whereas others will only oblige when the mood takes them.
Some well known racing systems costing thousands of pounds in seminar fees are based upon weight differentials, where the system used throws up horses that are ahead of the official handicapper. This means that horses are running at lower weights than they are capable of winning at and therefore a value bet is found. Personally I would rather rely upon the RATING in the Racing Post which takes account of this factor and POSTDATA which takes account of many other factors as well.
Race Types
In the Flat season races are graded 1 to 7, where grade 1 is for the creme de la creme and 7 is for the other end of the scale. Class '1' races and the Classics offer the biggest amounts of prize money and the winners of these can command huge stud fees. The Breeding industry which is part and parcel of the UK and Irish racing scene is in itself a subject worthy of serious study and is a multi-million pound industry based upon blood lines going back to Arab Stallions imported hundreds of years ago. There are five 'Classic meetings' during the Flat season. They are: The Derby The Oaks The One Thousand Guineas The Two Thousand Guineas The St. Leger Only three-year-olds may run in these races. They are all magnificent spectacles without a doubt but as professionals we should treat them like the Grand National and only have fun bets for interest because the competition is usually so stiff that most if not all of the entrants have every chance of winning. Therefore I would advise 1/10th of normal stakes if you cannot resist the urge to get financially involved! Normally we give these races a wide berth because as professionals we recognise that they are a very risky betting medium for us.
There are a few other race categories that you need to know about and These are: Auction Races: In these events all the horses have been bought at public auction. Their weight is determined by the price paid. The Handicapper has an official benchmark and will add or deduct 1lb in weight from this per 1,000 paid for the horse. Selling Races: The winners of these events are sold immediately by auction after the race in the Winners Enclosure. Claiming Races: All of the horses can be 'claimed' or bought for a specific price based on the weight carried. Similar to an Auction race but there are rules as to how much can be paid. Maiden/Novice Races: For horses yet to win a race. Stakes Races: Horses are run at equal weights in these events but there may be penalties for recent winners and also there will usually be some weight allowances made for Fillies. Your newspaper will tell you which category of race you are looking at.
When we are considering which horse to back we must be very careful during the changeover months of April and October. These can be very dangerous months for us as we are particularly vulnerable until the new form begins to settle down. It is worthwhile remembering this fact and if we build in the cautionary practice of not backing anything that hasn't had at least two runs we will find ourselves less exposed to potential losses. The Racing Post also includes information regarding the Going, any Draw Advantage, the Weather and anything else that might be of concern to us and we will be looking at some of the vital indicators that they provide for us and how we use them to help us to make our selections in each of the systems that we use in our Professional Winning Strategies. Our task then is to analyse all of the wealth of information at our disposal and to use it to predict the winning horses of the races that we are interested in so that we can generate CASH.
Essential Information
There is only one newspaper that I use to operate my systems and that is the Racing Post. No I do not have shares in the Racing Post, nor am I a racing correspondent or employed or connected with the publication in any way. I recommend it to you simply because it is the most comprehensive and accurate source of information that is available to you. For our purposes it contains essential data with its POSTMARK, POSTDATA and TOPSPEED indicators. We don't have to intricately study form because these indicators have already done it for us! Full form data is provided for us however so that we can make some very important checks that I will be showing you. Also included are statistics on each venue's top Jockeys and Trainers, Course Information and a summary of all the daily newspaper tipsters' recommendations in each venue's Selection Box. You will also find a wealth of information in the daily reviews and articles, and recommendations from the papers' own team of experts. The Analysis pages of the previous days races are also useful because they tell us how our selections performed and what actually happened in the race. If we didnt win I like to know why! Basically there is no comparison between the Daily's and the Racing
Post and not to use the best source of information available to you is the equivalent of a Financial Fund Manager of a multi-million pound investment fund referring to 'Bunty' for his guide as to what is happening in the worlds stock markets. You are investing your hard-earned money, and if you want to do it in a professional manner then you need to start using the primary source of information that professionals use. I cannot stress enough the importance of accurate quality information. AN EXCEPTION TO THE RULE would be the DAILY MAIL. Highly regarded for its features, tips and advice, with the estimable Nigel Taylor providing his well respected Formcast service. Once we have made our selections, where possible, we need to access The Early Prices that are available in selected races on the Teletext and Internet every day and in the Live betting shows before the start to view any changes between the Forecast Starting Prices in the Racing Post and the Live shows in our chosen races. Where Early Prices are available it is usually wise to take the price quoted rather than the starting price, (SP). Prices will shorten up as the money goes on. They can also lengthen from the early show of course, but generally it pays to take the Early Price where one is available. The Forecast Starting Prices in the Racing Post will enable you to
accurately mark your card and to determine your strategy for the day and will provide a vital comparison and indication of market moves in the live betting later in the day. The live betting will then be able to instantly reveal changes in the market that affects the placing of your investments. Because you will then have a comparison between what should happen to what is actually happening in the betting before any given race you will be able to react and, by the end of this guide, make the appropriate decisions as to the best strategy to employ in the circumstances. Being able to make this comparison will give you the edge over 95% of the betting fraternity that cannot make these comparisons because they do not know about and have not done any suitable preparation before the live show. So they cannot take advantage of situations which you will be able to recognise instantly. More than that, you will find opportunities standing out of the page and shouting at you! You will quickly observe that most quoted odds in the Racing Post are spot on, and therefore you will be able to zero in on movements in the market like the proverbial Hawk, and will very quickly develop a trained eye for opportunities. How often do these opportunities occur? Virtually every day, and sometimes two or three times a day! You will not be short of opportunities and from now on you will be fully equipped to take advantage of them.
The First Thing To Do

So, what's the first thing we have to do? We buy ourselves some quality information for the quality investments that we are going to make from now on. If you have a computer the Racing Post is freely available online at www.racingpost.com and of course High Street bookmakers have the race cards from the paper all around the walls every day, but there is no substitute for having your own.
HOW TO WIN
With a win bet we are risking all on one throw of the dice and there are no prizes for second place. There is no safety net to save our money, it's win or lose, simple as that right? For others maybe, but not for us! because I am now going to reveal to you the way that I select my win bets and the fantastic safety device that will recover lost stakes and enable us to achieve an amazing 95% strike rate by using our professionals secret weapons. But first to the selection process: We have to take the greatest possible care when we make a selection for a win bet that we are not being frivolous with our money or just betting on a 'fancy'. To have a reasonable chance of winning we must make our selections with the aid of a proven system for success. What we have to do is to tip the odds in our favour so that not only do we have a better than average chance of winning, but so that we can place every win bet with the greatest degree of confidence and watch our selections win, win and win again!
The first stage in our strategy for win bets succeeds in more than doubling the percentage of winners we might ordinarily expect from 33%
to 70% and gives you a consistent means of selecting reliable prospects that will provide you with a steady stream of additional income every month. We then link these selections into the key to success formula to give us the fantastic 95% success rate that we enjoy. Let me say first of all that I am a professional investor and the business of Horse Racing is my investment portfolio. I do not consider myself to be a 'gambler'. To my mind a gambler takes unnecessary risks, and it is the continued accumulation of unnecessary risks that ensures that most gamblers lose consistently. We are talking about a massive 95% of the betting fraternity here remember. You are about to become a member of the elite 5% by using these strategies and can regard yourself as a professional investor from now on. The winning strategies in this book have been formulated with a clear cold eye with a single purpose to their end result - so that we Win . There are numerous halfbaked ways of losing your money on systems that do not work and I have tried them all and I just cannot see any 'fun' element in losing. I love to win. There is nothing like the heart-thumping joy that you get when your horse is in front at the winning line and you have got fifty quid on the nose! Winning is a good habit to have and these methods will enable you to experience that joyful feeling on a regular basis. Hold on to your hat then because it's time to find out about our winning ways, starting with the search for Win Bets and how to reduce our risk of losing and increase our chances of winning. So what do we need to find to give us the kind of returns we are looking for? Well, we need to find selections that meet our criteria for 'Qualifying' & 'Solid' Investments. The system that follows identifies these and generates consistent daily returns for us.
There is no need to spend many hours poring over form because in the Racing Post most of the hard work is already done for us. A quick check on some important form information at the end of our process is all we need to do, as will be explained. The way I work is to spend no more than an enjoyable hour or so reading the articles, making notes for the future in my Racing Note Book and carefully selecting the days prospects. I then place my investments on the Internet or over the telephone, enjoy the rest of the day and then check my winnings in the evening! To identify first the Races and then the Horses that we are interested in we use a system of Filters and Indicators. The process of applying these selection criteria ensures that we are left with the very best chances of winning We need to explain our definitions of 'qualifying' and 'solid', as it is these vital factors that will make the difference between consistent success and consistent losses. First we need to apply our Filters to the Race Cards to arrive at the races that we are interested in: We do not bet on: Races with more than 12 Runners for Win Bets Or more than 20 Runners for Each-Way & Place bets. Classic races. Maiden races, Selling/Auction races, Amateur Riders races. Races that include unraced horses. Novice Handicap Hurdles Lets look at the reasons for these filters: Races with more than 12 runners: First we increase our statistical probability of achieving success by limiting our interest to fields no greater than this size for win bets. (20 for Each-Way investments). Classic races are very competitive affairs.
This means that you would probably have just as much chance of regularly picking winners from these events by using the blindfold and pin method as any other. They are very tempting, but we must admire the spectacle from afar and not get financially involved. Maiden races are full of horses that have not won yet. This means to us that they are unproven or unknown quantities. True professionals do not back unproven or unknown quantities. Selling/Auction races are generally competitions for unreliable types or horses that are being moved on and we do not generally become financially involved in these races either unless the market tells a tale, read on. Amateur Riders Races are risky affairs that we avoid like the plague. Normally we like to see that the pilot of our mount is proven in his ability and we are happiest when he is one of the top ten jockeys. Races that include unraced horses. These horses could be anything, so how can we back other horses in the race when we don't know how good these unraced horses are or what they are capable of ? We are in the business of reducing our risk as much as possible and the presence of unraced horses in a race causes our alarm bells to ring. Novice Handicap Hurdles are races that we do not touch with a barge pole as they are proven minefields for the unwary punter. You are no longer an unwary punter because as of now you are a professional investor. All of these races provide us with an excellent opportunity for losing our money. Put a line through them in the race cards every day from this day forward. The continual application of this discipline alone will see a marked improvement in your returns. In addition we are extremely cautious regarding 2-Year Old races and Class 1races. This is because 2 year olds are 'babies' and can be unpredictable.
Only back 2-Y-O 'qualifiers' when extremely confident. Class 1 races are highly competitive affairs. These are the races with the highest prize money on offer, so naturally they attract the best horses. Competition is fierce and we are aware of this and take account of it and if we are considering backing a horse in these races we are happiest when we see a high score on our Win Bets Check List. We should back such events each-way as a loss inhibitor down to c.5/2. Our each-way philosophy is clearly explained in the chapter entitled Heads You Win, Tails You Win. OTHER NO NO'S Do not back 'maybe's'. - What's a maybe ? Well a horse that is unproven in the current conditions fits the description. For example: A horse with decent turf form that is making its debut on an all-weather surface is a maybe. Or it has run well on a good or firm surface but we don't know if it can handle soft or heavy going, i.e. 'maybe it will or maybe it won't'. So always look for proven form on the surface in question. Similarly we do not back horses that are running over the distance for the first time. Or that are Blinkered or Visored for the first time. Horses that are 'expected to improve' are maybe's. Stick to known quantities. Where a horse with decent flat form is expected to take to jumps or hurdles really well and there is another horse with proven jumps form, always back the known jumps form and leave the 'maybe' alone. If there is a strong 'Danger' in the race, i.e. another horse that has a very good chance of beating our selection and we are not sure about winning, leave the race alone.
ZEROING IN ON OUR TARGETS

To achieve a return of between 50% and 300% profit for straight 'Win' bets we need to find suitable prospects that are in the 1/2 to 3/1 price range. For even at odds of 1/2 on, we receive a return of 50% profit on our investment and that is the perspective you must adopt with regard to these sort of odds from now on. The majority of our selections for straight win bets are found in the odds ranging from odds-on to 1/1, 11/10, 6/5, 5/4, 11/8, 6/4, 13/8, 7/4, 15/8, 2/1 and 3/1. A horse at even money will give us a 100% profit return, whilst at 3/1 our return gives us a 300% profit on a winning investment. E.G. invest 100; win returns 400 including stake returned and 300 clear profit. Now, I know many 'gamblers' who will not go anywhere near an investment unless it is at least 2/1 because they say they are looking for 'value' and that it is 'not worth the risk' investing at odds of less than 2/1. I say that they are stark staring mad and that they have got their logic completely the wrong way around! Believe me, there is no 'value' in a losing bet. True Value is found when a horse is running that is marked up at say 9-1 when you know that its true odds should be, for example, 2-1. True value bets are found only by recognising horses that are due to win. To discern this you need to be able to recognise horses that will not give way to others willingly i.e. true leaders of the pack. These are the animals we are always on the lookout for. The systems in this book help us to find true value where it exists, by the use of the unique check-list formulas. If a horse is the most likely to win then its short odds will usually reflect this probability. These are the animals that we look for in our straight win bets. Where we find a value bet at longer odds, as explained above, we will usually back the horse each-way.
You have got to begin, from today, to regard the odds as your primary guide to a horses chances of winning and you should realise that the bookmaker, who stands or falls by these odds, is the most astute businessman you are ever likely to come across. The bookie assesses the chance of every horse in every race and you may rest assured that he makes it his business to know, as far as possible, which animals are most likely to win. The stronger that chance, the shorter the odds will be. It follows then that the horses reckoned to have the very best chance of winning are those that are at very short odds and often at odds-on. This is because this is the horse that the bookie fears the most and he is looking to limit his losses as much as possible. Converselyof course, the longer the odds then the more open the race is considered to be and the less chance there is of the favourite winning. Like the bookie, we are seeking to minimise our risk of losing and we do this by 'cherrypicking'. This is how we do it: To zero in on our win bet prospects, take a piece of paper and a pen and go through the remaining race cards after we have crossed off our filtered races and note down our prospects. Apart from our general filters, you are now aware that we also apply caution to Nursery (2-Y-O) races as they can be unpredictable and for that reason we have to be extremely confident to back a 2-year-old qualifier or we leave the selection alone. We are particularly interested in those selections that are clear favourites, with the next horse at least two points away in the betting . For example, if a favourite is at 2/1 in the betting, we would want to see the next horse at no nearer than 4/1. This gap in the betting signifies the strength of the market and bookmakers confidence in our selection. This then is what we are looking for. Our minimum should be a two-point gap between the favourite and the field and if the gap is bigger then so much the better.
We may usually find at least one such opportunity in a day's races and more often than not there will be two or three. Some days of course there are no suitable selections, so we simply leave it, see if we can profit from any of the other component parts of our strategy for the day and if not, then we must wait and see what tomorrow brings. It is in these circumstances that you may be tempted to 'take a chance' and back selections that do not qualify with our selection process. This is an inner battle that you must win, because it is only by exercising patience and selfdiscipline and the constant application of our system rules that you will earn your ticket in to the winners enclosure. I honestly think that it will be the hardest part for you and I know that you are going to be sorely tempted. Just tell yourself that you are now a professional, your aim is to win consistently and you have a winning system and you're going to stick to it like glue! So, having identified our win bet prospects, we can feel reasonably confident of having found the best opportunities to win from the days racing. We must now pass our prospects through our second series of filters; these are our 'Indicators'. To the right of the horse's name in the Racing Post we will find information that tells us the age of the horse and the weight it is carrying, this is expressed, for example as, 3 8-10 (a three year old carrying 8 stone 10 lbs). Underneath that is the name of the jockey and then a circled figure e.g. 99. This is the Rating of the horse and is the figure we are most interested in. This rating is allocated by the Racing Post private handicapper POSTMARK and takes account of the weight that the horse is carrying with regard to the horse's latest run, it's best run from the last twelve months and today's rating adjusted for today's conditions and the horses potential for improvement.
We are looking for the top Rated horse in our race, which is the one that has the best potential for winning according to the weight that it is carrying. This is indicated by reversed-out numbers, e.g. white numbers on a black circle, see the Race Card Example. By using this information we are also able to make a direct comparison with the Official Handicapped weights of the horses. Going from top weight to bottom weight in the Race Card this is the order of ability, or likelihood of winning if you like, according to the Official Handicapper. In theory they are all supposed to be weighted to dead heat! So the more ability a horse has the more weight it will be carrying as the Handicapper adds weight to its saddlebags after it has been assessed for recent performance. It is a fact that 66% of all winners carry the same or less weight than their last run. We use this fact to reinforce our statistical chance of success by building this additional assurance into our check list. Due to the time lag between performance and weight allocation, it frequently happens that a horse will be running at a lower weight than it will be running at in the near future when the handicapper has caught up with it. This means that a horse may be running at a weight that it is well capable of winning with and that it has a temporary advantage. In each meetings POSTMARK table, (normally adjacent to the POSTDATA and TOPSPEED tables in the Form pages), the FUTURE figure highlights horses on a higher (+) or lower (-) mark for future handicaps.
Plus figures show horses well treated for today. Be wary of horses with minus figures. These selections are frequently highlighted by 'SPOTLIGHT' and by the POSTMARK tables. And there is also a feature called Ahead of the Handicapper to look out for. Keep an eye peeled for these opportunities and when they are mentioned be sure to give them serious consideration for Win and Each-Way investments. So, the higher the Rating the better the horses ability and the greater the chances are of the horse winning according to the handicap factors. Where there are two or more horses on the same Rating leave the race alone. What we are looking for at this stage is for our horse to be Rated as the best in the race, and preferably by a clear margin, as well as being clear favourite in the betting. We can now pass to the final selection process and that is a general assessment of the race. We do this by reading through the review, (called SPOTLIGHT), of each horse in the race, underneath the race card, to make our assessment of any possible strong dangers that we should be aware of. Then we read the VERDICT, of the race reviewer. Underneath this are two more indicators for us: POSTDATA and TOPSPEED. These last two indicators are also vitally important for us. POSTDATA takes account of at least seven different factors, including Trainer Form, The Going, The Distance, The Course, The Draw, The Ability of the horse and Recent Form and TOPSPEED ratings take account of the Latest, Best and Adjusted time figures. Ideally all of these indicators, (i.e. the Rating, the Verdict, Postdata, Topspeed), should agree. So long as our selection meets our points criteria on the Win Bets checklist we can go ahead with a straight Win bet if we are happy. We can
also include our win bet selections in a Stop At A Winner strategy bet, explained later, as this gives us an important measure of protection against losses. If we find that we have a general agreement of facts and opinion that our prospect is the best horse in the race, then we can call it a 'solid' favourite. We are in effect drawing upon the knowledge and expertise of five experts with our system. They are: the independent odds compiler of the Racing Post,the private handicapper who compiles the Rating, plus Postdata, and Topspeed Indicators and the race reviewer. If they all have different opinions or give different indications what chance do you think we have? Slim and none would be about right. This is why we are looking for a general consensus that our selection has the best chance of winning the race. Without it we are playing the mugs game and taking a chance or acting upon a fancy. You must resist the temptation to do this at all costs. You are now a professional and the thing that will mark you out as a real pro from now on is your new professional attitude and selfdiscipline, because as of now you do not take unnecessary chances and you should only back a horse if it meets our selection criteria. Anything else is a 'gamble'. We do not gamble anymore, we make professional investment decisions based upon our Filters and Indicators to place investments that give us the maximum chance of returns. Having selected our prospects by this process of elimination I then make a final check on the Form pages. Working our system this way around is much quicker than spending hours going over the Form first. The Form pages are no great mystery and need hold no terror for us! They are there to help us to verify our selections. In the form pages, underneath the name of the horse you will see the performance of the horse in all its starts is listed, followed by detailed analysis of its recent races. If we are considering a race at an all-weather track we will be looking for proven all-weather form, preferably over Course and Distance, but if not
over the same course then at least previous experience at another allweather venue There must also be no doubts about the ability of our horse to 'get the distance'. 60% of winners win at the same distance as they raced over last time out. There should be a tick in the DISTANCE check box in the POSTDATA table on the form page. Never bet on a prospect if it checks out that itsability to win at the distance today is in any question. If a horse has won over the distance previously it will have a small D enclosed in a box after its name on the Race Card, a C if it has won on the Course before, or CD if it has won over today's Course and Distance, see some of the Race Card examples in these pages. In the Form page the distances of its recent runs are given, as well as how the horse actually performed in these races, e.g. 'always prominent, hard ridden and chased winner over 2f out, kept on inside final furlong'. I am most happy when I see that our prospect has won its last race, but it must have achieved at least a place in its last race for us to consider backing it this time. Statistically we know that 53% of winners were at least placed in their last race and this is one more fact that we use to tip the odds in our favour. A recent good effort indicates that the horse is in form and is 'knocking at the door' and we want to be sure that our horse is a game and consistent sort that will, we hope, try his best. This brings us nicely on to the Jockey. It is frequently the case that a horse that is expected to do well is a complete flop.
Now there may be any number of reasons why this should happen but we are investing our hard-earned money here, so we can do without unpleasant surprises thank you very much. So another way that we try to eliminate shocks to the system and our wallet is to pay particular attention to the Jockey of our prospect. In the 'Spotlight' it is frequently indicated if our horse/jockey partnership has been successful before, but not always, and this is another good reason for having a final check on the Form pages because we can then see who the jockey was on the recent outings of our horse and what the results were. We want to know; - Has the horse won or at least been placed with today's rider ?. If not, does the Jockey have a good record at this track ? or is he one of the top ten Jockeys ? This is easily checked out by a quick glance at the Top Jockey Table for the venue, which is also in the form pages. We do not back our prospect if an Apprentice is aboard that has not had previous success with our mount and we are happiest when we see one of the top jockeys aboard, especially when we can see that the same partnership has produced results in the past. Then a quick glance at the POSTDATA and TOPSPEED tables on the Form pages will fill in the final blanks for us. These tell us clearly with a tick or a cross about our remaining concerns, i.e. we need to confirm that the horse can act on the going, ideally it should have a good Draw, and the Trainer should be enjoying a run of success. In writing all of this, the selection process undoubtedly seems far more complicated than it actually is. Don't worry about this because I have built in some very useful tools for you to make the whole process very straightforward, see below.
It is important to spell out our procedure for you though because this is what winners do! We must take great care over our selection process and only invest when we are happy about everything. This is very important because, even if a horse meets all of our criteria, sometimes for whatever reason it just may not appeal or 'feel right'. This is called 'nose' or '6th sense' and is something you will develop as you become familiar with this process. I can't teach you 'nose', it will just come to you, but you will know if you are entirely happy or not. Also, we know that we do not have to invest today and we can always leave it and wait for another day if it does not feel right. It is the choices that we make, our self-discipline and our ability to walk away when things are not right for us that give us our advantage. By following these steps you will know for sure when it is right for you to part with your money because you will have taken all of the steps necessary for you to make the most informed decision that it is possible for you to make. Just to make this process nice and easy for you I have built each of these checks into an easy step by step Check List that you can photocopy and use each day to confirm your selections. This has 10 points listed, (in fact it covers far more than 10 as POSTDATA and TOPSPEED include many of the checks that we need to make), and combined with your new awareness of things that we need to be concerned about, this will provide a very good 'at a glance' summary of all the things we have looked at and will give you an excellent guide as to the chances of our prospects success. For our Win Bets we really need to see a score of at least 7 out of 10, and preferably 10 out of 10. This is the system that I use everyday to find and verify my selections. Once you get familiar with this process you will be able to make an informed decision about any prospect in just a few minutes.
All things being equal we should now be able to place our investment with a great degree of confidence. But Hoooold on a minute! The information in the Racing Post is a day old by the time we read it however, provided nothing has changed up to the 'off' we are OK. But it is not unknown for untoward things to happen just before the start of a race; a mishap or an accident, a loose dog chases our mount the length of the course before it is brought back to the start! It happens. Or a ton of money is bet upon another horse and it either supplants our horse as favourite or becomes joint favourite in the betting from nowhere. So what do we do in these situations?
MONEY TALKS
Well firstly we have to be aware of these changes and the only way we can do that is to CHECK THE LIVE BETTING! From this you will be able to see straight away if our selection has drifted in the market for whatever reason, and if our horse is 'going out' then you should see that another is 'coming in'. For ease and speed of visual reference you need to take the Forecast Starting Prices underneath the race card and write them next to the horses names. Yes I know I mentioned this before but it is appropriate that I mention it again now because it is vitally important. This will enable you to spot changes, not only in our selection but also in all the horses in the race. Early prices are available for some races every day and the live betting appears about five minutes before the 'off' and so you must have done this preparation beforehand so that you are well-placed to react to any such changes. Then if you see that our horse has drifted in the betting from a Forecast starting Price of say 13/8 out to 2/1, 5/2 or further leave the race alone. Alternatively, if you can see that the price of another horse has dramatically shortened or that one has unexpectedly joined our selection and is now joint favourite or has even supplanted it as favourite I would immediately make this a 'No Bet' or consider switching allegiance to the heavily backed horse. The only reason that there will be a difference between the Forecast Starting Price and the live betting is due to market moves. This means that people 'in the know' will have wagered large sums of money on their chosen selection because it is known to be 'ready' or about to spring a surprise. The price will shorten as the bookie moves to protect himself from the exposure and to limit his potential loss and you will be able to spot these moves instantly from now on.
By being able to see the comparison in the F.S.P. and the live odds the market will not only be talking to you it will be SHOUTING a message at you! We should always listen to the market and follow the money on the heavily backed market mover. However, IF YOU ARE IN ANY DOUBT AT ALL - LEAVE THE RACE ALONE. Always remember that we are planning to win and we must not invest if we are in any doubt. Tomorrow is another day and we can wait to pick our moment and only invest when we have 100% confidence in our selection. For those of you who are unable to access the live betting shows on Teletext, the Internet or the bookmakers let me reassure you that you are on just about as safe a proposition as it is possible to be on, barring the above unforeseen events. These things do not happen very often with regard to our win bets and so the great majority of our selections will oblige. If you can take advantage of this final piece of our win-bet strategy then so much the better. If not, then you can still invest with a great deal of confidence in the sure and certain knowledge that even if we were to lose due to a readied horse then our staking plan will recover our losses for us! In the opening paragraph on this strategy I promised you the secret of achieving phenomenal success with win bets. You now have all the knowledge that you need to generate cash consistently from them on any given day.
Sequence Multiplication
When we have two good things that we are very confident of winning with, we can combine them together in a Win Double. They must both win of course for the double to pay out, but where we have two bets at say evens and 2/1 the power of the odds multiplier means that a winning bet would return at the equivalent value of 5/1, plus return of your initial stake. E.G. a 50 win double at these odds would return a total of 300. So by combining sure things in a win double we can powerboost our winnings! This strategy for finding winners works time after time after time. It is the first component in our overall strategy and your first key to success. It will give you great confidence in your selections, carefully chosen with our filters and indicators, because you will know without doubt that your money is on the best horse in the race and the one with the best chance and the most likely probability of winning. These selections will provide you with a rich source of consistent winnings and steady growth in your investment bank. At the risk of stating the obvious, our win bets will always be at short prices because our 'qualified' selections will always be the horses that are most likely to win, (use the TIP on how to power boost your returns to apply leverage to the odds where we have two confident selections). Even so, there are quite a few stock market investors and fund managers out there who would like to receive a return of between 50% and 300% profit per day on their investments and, if we wanted to put this into perspective, we could always take a brief moment to reflect upon that Bank of England Base Rate! Its very nice winning all the time and you can now start enjoying the experience with this amazing system. A clear step by step summary of your new winning formula follows. As you become familiar with the process it should only take you an enjoyable few minutes or so to verify each prospect.
WIN BETS FORMULA SUMMARY

1. First we select the Races we are interested in by applying our Filters FILTERS MAXIMUM FIELD: 12 RUNNERS Avoid the following: Classic Races Maiden/Novice Races Selling/Auction Races Amateur Riders Races Races that include unraced horses Novice Handicap Hurdles Be cautious re' Class 1 & 2-Y-O Races 2. Then we select the Horses that we are interested in - clear favourites with a gap of 2 points or more in the betting. 3. If at Lingfield, Southwell, Wolverhampton, Kempton, Brighton, Chester, Fakenham, Fontwell, Haydock, Hexham, Newcastle, Plumpton, Towcester, or York, we are only interested in Course Winners. 4. Re' Long Distance Hurdles c.3 miles - only look at C&D Winners. 5. Re' Hunterchases between 2 and 4 miles (February to June) - only look at C&D and D Winners. 6. Be cautious re' Class 1 races and 2-Year-Old races and only back qualifying horses if very confident of success. 7. Check our F.S.P./ 2 point Gap? Won or Placed in last race? Course Winner? (Relevant for all-weather & other tracks above). Proven over the Distance? The Rating The Race Review and Verdict Postdata, (The Going, The Draw, Trainer Form) Topspeed
Form checks. (Recent efforts, Jockey OK?). Weight same or less than last race? Aim for a minimum score of 7 out of 10 on the WIN BETS
CHECK LIST
Check the Live Betting for unexpected market moves. WIN BETS CHECK LIST APPLY FILTERS FOR RACES 1. F.S.P./ 2 POINT GAP ? (MAX 12 RUNNERS) 2. WON OR PLACED IN LAST RACE ? 3. COURSE WINNER ? 4. DISTANCE WINNER ? 5. JOCKEY OK ? 6. WEIGHT SAME OR LESS THAN LAST RACE ? 7. RACING POST VERDICT ? 8. RACING POST RATING ? 9. POSTDATA ? 10.TOPSPEED ? MARKS OUT OF 10: CHECK FOR MARKET MOVES
Group Betting and Sequence Multiplication

With Group Betting the appeal is obvious why have just one horse running for us in a race when we can have 2, 3 or even more!? To begin with the basics and make sure we are clear from the start Dutch betting technically involves betting on more than one outcome. Many traditional bookmakers made it hard to place such bets in the past butonline betting has resolved this for us very nicely. The betting exchanges like Betfair improve the situation even more since we can obtain odds of up to 25% better than traditional bookmakers. I find the system I am about to describe very reliable and it has delivered winners of 8- 1 upwards on a regular basis with the best ever at 22-1! To clarify further, let's look at an example. The following is an 8 horse race at Catterick. The runners: 1) Lucky Lad 2) Spartan 3) Golden Fleece 4) Roger The Dodger 5) Born To Run 6) King's Ransom 7) Knight & Day 8) More Tea Vicar Let's say we have a very strong tip that number 3, Golden Fleece, will storm home in the race. However, all the money and tipsters seem to favour number 2, Spartan. The Favourite, number 1, Lucky Lad, has won the race 2 years before and is also very well backed. We could in theory make a Dutch bet to cover all 3 as possible winners. We could split our stake so that if any of the 3 wins we would win the same amount. This method is based more on mathematical analysis than tips and views of other punters. I will describe one way you can refine it but I find the system to be profitable in its basic form and as always I like methods which are as quick and simple to operate as possible. Pouring over too much data and form analysis can become a distraction and ultimately even make you give up.
In a nutshell the shorter the odds of the Favourite in a race the better its chances of winning and the lower the odds of another horse making it home first. Putting this into the context of a multiple or Dutch bet, the longer the odds of the Favourite the more horses we back to win. Hope I'm making sense so far! Before we go into the mathematics and numbers there are a couple of basic filters we use when looking for a race to bet on. Firstly, we do not bet on Maiden races or Apprentice jockey races. In my tests of the system these are the least predictable and so produce lower returns. If you are new to racing filtering these out is very simple just take out any race which has these key words in the title or description. Betfair or any online site or even a daily newspaper will make this very clear. Secondly, we do not bet on any race with more than 15 runners. The logic here again is quite simple larger fields can involve fast horses with experienced jockeys getting held up and there can be bumps and scrapes influencing the outcome. We want to avoid surprises where the 20-1 outsider makes it home! So now let's look at the meat of the system. Take a look at the following table. Odds of Favourite Horses to Back 3.0 4.0 Back the first two in the market 4.0 5.0 Back the first three in the market 5.0 6.0 Back the first four in the market 6.0 7.0 Back the first five in the market Let's assume we have a race which meets our initial requirements, ie it's not a Maiden or Apprentice race and there are 15 runners or less. We look at the live odds I use Betfair but you can use any exchange or other bookmaker. Now look at the odds of the Favourite and see if it fits within the parameters of the first column of the table. If so, the right hand column tells us how many horses we will split our stake over and bet.
To illustrate further, let's say there are 11 horses in a Handicap race and the Favourite is at odds of 4.5. We look at the table and this tells us we are going to back 3 horses in the race that will be the top 3 in the betting. We now split our stake over the 3 horses and back them all equally. Just to be clear, we are backing the 3 most fancied horses in a race where the Favourite has a decent chance of winning (arguably around 20% if the market is right). Our second and third horses are our back ups and if any of them wins we should see a profit! Of course we won't win every time and inevitably on some races the 101 outsider will romp home first, our selections will fall or simple won't perform on the day. But over a reasonable period and if you stick to the system with discipline profits will come. You will often see some very nice wins which make up for a previous loss and once you are confident could also add a staking plan to recover losses. A typical day's racing will go like this (Assuming a 500 bank) Race 1 Win +3.44 Race 2 Win +8.20 Race 3 Lose -10 Race 4 Win +4.62 Race 5 Win +4.90 Total Profit 11.16. Remember this is level stakes betting so we are never putting large sums at risk or chasing losses.
Money Management
Now a little more on money management and a more detailed example. Personally I split my betting bank into 50 points for this system. So if we start with 500 each point is worth (500 divided by 50 =) 10. I bet 1 point on each race in our example here, 10. Below are the runners and their odds in the 2.10 at Lingfield in our theoretical race: 1) Lightning Lilly 4.7 2) Jack The Lad 4.9 3) Boxer Boy 6.8 4) Lazy Turn 11.0 5) Faster Cat Faster 12.5 6) Cat in Hell 20.0 7) Lamb Shank 25.0 8) Poison Arrow 26.5 9) With the Favourite at 4.7 we are going to back the top 3 horses in the race. This means we divide our 1 point bet of 10 by 3 and bet 3.33 or thereabouts on each of the most fancied 3. Now let's assume the Favourite wins. Our 3.33 bet would return us 12.32 thus a profit on the race of 2.32. Nothing to get excited about you might say but we are playing it very safe! Let's assume that number 3 Boxer Boy makes it home first instead. At odds of 6.8 our 3.33 bet would return 19.31 and give us a very nice profit of some 9. The beauty of using this staking system is the compounding potential in the latter example our bank is now 509 and 1 point is now 10.18 for the next bet. You will find many betting opportunities ever day and thus profits steadily roll up!
If we want to refine the system further there are various ways we can use data sources such as The Racing Post and The Sporting Life online (just Google them). Since The Racing Post site now requires a subscription I tend to use The Sporting Life but those familiar with and with access to the latter can no doubt follow my logic here and use their data. What we are looking for essentially is data indicating that the Favourite or one of the top few in the betting have the race in the bag. Expert views may vary between several horses but there will be many in the field which are simply written off. The reasoning is obvious if expert view and form data confirm that horse A, B or C will win from a field of say 11 and the race fits our system as described above we have a very strong bet. As far as Sporting Life data goes I refer to the '5 Star Ratings' which appear on each racecard. To find these, go to the site, click on 'Racing' on the navigation menu on the left, then go to any racecard for the day. When you select a card there is a box with various fields to the right of the title and here you will see '5 Star Ratings.' Once you have a shortlist of races from the live prices in Betfair or your chosen market study the 5 Star Ratings for appropriate races. I don't want to be too prescriptive but what we are looking for is data confirming that the horses we have short listed for the race are rated significantly higher than others. To illustrate: We look at at 3.25 at Ayr which is a Handicap race with 11 runners (so qualifies as a potential bet) We look at Betfair and the top few are as follows: Dare to Dream at odds of 3.7 Northern Lad at odds of 4.2 Blue Monday at odds of 7.0 Looking at our table Dare to Dream at odds of 3.7 means we back just 2 horses ie Dare to Dream and Northern Lad.
We now look at the 3.25 at Ayr racecard over on The Sporting Life website. We click on '5 Star Ratings' and the data gives Dare to Dream 5 stars, Northern Lad 4 stars, Blue Monday 2 stars and most of the other runners 1 or 2 stars with one horse having 3 stars. Clearly the expert views confirm that Dare to Dream and Northern Lad are by far the strongest contenders and little is expected of the others. A prime bet for our Group Betting strategy. Assuming a 500 bank we would bet 5 on each and should Dare to Dream win, return 13.50 or if Northern Lad wins return 16. If the advanced system doesn't make sense for now don't worry! The logic of the system is hopefully clear and you may well develop your own ideas on how to improve it. The foundation is solid we're backing the strongest fancied horses and covering the field with several bets to cover eventualities. Bookies may not like it but this is a fantastic way to make betting profits! Remember, you can always 'paper trade' until you get the hang of all the techniques you have learned in the Sequence Mulitiplier programme.
Regards Declan

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Sequence Multiplier By Declan OConnell

Some Information about Betfair

How a betting exchange makes money

What makes Betfair special?

THE RACING INDUSTRY

The Racing Year

The First Thing To Do

ZEROING IN ON OUR TARGETS

WIN BETS FORMULA SUMMARY

Group Betting and Sequence Multiplication

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