TH E CURRENT MARKETING SCENARIO OF I.T. PRODUCTS AND I.T.

SOLUTIONS

IN THE SUBJECT OF ADVANCED MARKETING MANAGEMENT

Submitted to: B.P.COLLEGE OF BUSINESS ADMINISTRATION

(Affiliated to KADI SARVA VISHWAVIDYALAYA) Kadi campus, Sec-23,Gandhinagar.

Project Guide:
LECTURER,NISHANT THAKKAR Lecturer, BPCBBA, Sec-23, Gandhinagar.

Prepared By:
Group No:-19 BPCBBA/TYBBA/2012-13

Sarva Vidyalaya Kelavani Mandal Sanchalit VI I

B. P. College of Business Administration

Sce-23, G-6 Road, Gandhinagar.

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CERTIFICATE
This is to certify that the following TYBBA student Of B P College of Business Administration, Gandhinagar Have submitted their capstone project report On The current marketing scenario of I.T. products and I.T. solutions in the academic year 2009-10 in partial fulfillment of the requirements for the paper CAPSTONE PROJECT in the Third Year of B.B.A. Programmer Affiliated to the KADI SARVA VISHWA VIDHYALAYA Sr. No.
1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Name of the Students

Montukumar R Kavar Rinkalben B Maheta Rajendrakumar P Makwana Binakaben J Makwana Gunjanben S Panjabi Baxishkumar S Parmar Kinjalben L Patani Chiragkumar J Patel Devalkumar A Patel Shravankumar G Gordiya 183 184 185 186 187 189 191 192 243

Roll No.
181

_________________ Prof. Riddhi Shah

__________________ Prof. Ramakanta Prusty

VI I

EXECUTIVE SUMMARY

Reaching to the right audience is essential for a successful marketing. Marketing defines ideal vehicle for identifying & targeting the potential customers and business professionals that are most likely to purchase products and services. The objective of the research is to study the present and the future marketing strategies of various IT Companies that are dealing in the Hardware, Networking and IT solutions (Consultancy and Customer Support). The study deals with the methodology they are adopting to promote and sell their products and services. The various specialized advertising vehicles, which they are using to promote their products, boost brand awareness, or generate qualified leads to achieve all their goals. The study is also focusing on the various aspects of Multichannel Marketing, a strategy adopted by a company to reach the potential customers in its market share. This report also gives the deep understanding of the market potential for IT Products in India and also how the various companies can achieve their targets with right Marketing Strategies and proper Promotions programs.

GROUP NO. 19 BPCBBA/TY/CP/2009-10

VI I

OBJECTIVES OF THE PROJECT

The objective of the research is to study the present and the future marketing strategies of various IT Companies, which are dealing in the Hardware, Networking, and IT solutions (Consultancy and Customer Support). This study will deal with the methodology they are adopting to promote / sell their products and services. The various specialized advertising vehicles they are using to promote their products, boost brand awareness, or generate qualified leads to achieve all their marketing goals. The study will also focus on the various aspects of Multichannel Marketing, a strategy adopted by a company to reach the potential customers in its market share. This report also gives the deep insight of the market potential for IT Products in India and also how the various companies can achieve their targets with right Marketing Strategies and proper Promotions programs.

GROUP NO. 19 BPCBBA/TY/CP/2009-10

VI I

ACKNOWLEDGEMENT

We are very grateful to be the students of this university as well as this college that has provided us an opportunity to prepare this project. We are also thankful to our honorable in charge director and Principal Prof. Ramakanta Prusty Sir who has gave us the permission to prepare this report. We would like to give our grateful thanks to our project guide and Prof. Riddhi Shah, without her guidance its very difficult for us to make this project. We are also thankful to our friends and respondent to help us and give the information which we required for this project and thanks to those people who have helped us directly or indirectly in getting the information, knowledge and preparation of this report.

GROUP NO. 19 BPCBBA/TY/CP/2009-10

VI I

CONTENTS

Ch. No.

Topic No. * * * * * * *

PARTICULARS

Page No. I II III IV V VI VII 1 4 9 14 30 34 62 80 82

Title page Certificate Executive Summary Objectives Broad Acknowledgement Table Of Contents Declaration & Limitations of this project
Introduction to I.T. Information Technology Marketing in I.T. Literature Reviews I.T. Market Major players

1. 2. 3. 4. 5. 6. * * *

Findings Bibliography Annexure

GROUP NO. 19 BPCBBA/TY/CP/2009-10

VI I

DECLARATION AND LIMITATIONS OF THE PROJECT

DECLARTION: We declared this project as a part of our study only. BBA is a faculty where the students are given the practical as well as the theoretical knowledge which is the demand of the prevailing market so, here, as the academic education part. we have to make the survey on any one subject in any The current marketing scenario of I.T. products and I.T. solutions So, the following are our limitations:

Limitations:
We selected the samples from the surrounding of our study area only. The samples chosen are not statistically verified. This is the project for our study purpose only and as per our knowledge. The data found out from this is not valid and not so big sample size that we can give any suggestion. Whatever companys information given in this project is based on the information available on the net and on the web site of the company?

GROUP No. 19 BPCBBA/TY/CP/2009-10 VI I