Industrial Marketing was the birth of an idea created in the fall of 1968 to bring a new marketing concept to the

Southwest. This idea embodied selling standard and special metalcutting tools through select industrial distribution in a six state territory, including such states as Oklahoma, Arkansas, Louisiana, Texas, Kansas and Missouri. Today, Industrial Marketing's breadth of product mix is strategically organized from metalcutting tools, to MRO to safety products. Based in Houston, Texas, Industrial Marketing aspires to be the premier industrial solutions sales agency. Our channel focus includes integrated supply distributors, industrial, specialty tool and fastener, construction, welding supply, contractor and safety supply concerns. In addition, Industrial Marketing provides custom tool modification and resharpening services, coupled with custom bandsaw blade welding capabilities with the capacity to weld bandsaw blades from 1/8-2-1/2 in width. Our coverage has expanded along with our product focus to now include Minnesota, North Dakota, South Dakota, Iowa, Nebraska, Mississippi and Western Tennessee. We have strived to select quality global manufacturers who are perceived as experts in their field for the quality of products they produce, coupled with the level of service they deliver to industry. Our evolution and growth have dictated the development of five regional sales offices throughout our region in Kansas City, Missouri; Omaha, Nebraska; Tulsa, Oklahoma; Dallas, Texas; and Houston, Texas. Industrial Marketing serves a vast array of end markets, including industries such as aerospace, automotive, construction, farm machinery, agriculture, specialty contractors, welding, power generation, medical instruments, transmission equipment, home appliances and petroleumchemical energy markets. Our marketing concept involves driving consumers to make purchasing choices aligned with the ideals of product superiority and performance excellence. Industrial Marketing markets our manufacturers products through a network of distributors who have synergistic strategic direction in market share growth and penetration. For most product lines, selective, multi-channel network distributors are selected as a vehicle to move products from the point of production to the point of consumption. This allows our sales force to support and effectively concentrate on one to several distributors who can service multiple consumers. Our goal at Industrial Marketing is to keep up with tomorrow - to change with technology by using the latest equipment, machinery and service to meet the ever changing markets needs. Our representatives possess highly trained and skilled knowledge, experience and cultivated relationships. In short, our representatives do their utmost to form a talented team. We work together to provide the finest service and best quality productsthis is the key to increased productivity today and tomorrow.

Metalworking Workholding Abrasives MRO Safety Cutting Tool Modification Cutting Tool Sharpening Vendor Managed Inventory Technical Product Training

Product Design & Applicatio

Industrial Marketing, Inc.

Over 40 Years of Quality Product Representation
Industrial Marketing, Inc. has spent over 40 years building relationships with clients in a wide variety of industries. Industrial Marketing, Inc.'s diverse client base has provided experience in highly specialized areas of product application and performance enhancement. From application expertise to extensive customer relationship management, Industrial Marketing introduces industrial products into the marketplace by providing high quality, efficient services ensuring the mission of market share penetration via growth and profitability. Our dedication to daily performance improvement, application orientation, relationship building and consulting on industrial applications, enables us to deliver the most comprehensive service possible to our manufacturer's distributors and consumers.

Industrial Marketing Strategy

Developing A Strategy For Success

Having an effective industrial marketing strategy is difficult for most manufacturing firms. Youre busy enough as it is to have to worry about the strategies youre employing for internet marketing. Youre busy spending your day taking and filling orders and ensuring the quality of your manufacturing product or service. And yet a good industrial marketing strategy is vital to maintain the health of your company. Internet Marketing is as important for an industrial firm as it is for a company that target consumers. Whether its consumer traffic, or business to business, people are searching for the products you sell on the internet. The only question is whether you are allowing them to find you.

Industrial Marketing Strategy: Leveraging the Power of the Internet

The internet is the most powerful tool for consumers ever created. It is also the most powerful advertising medium ever invented. Failure to take advantage of it is the biggest mistake your manufacturing firm can make. The internet should be the center of any manufacturing marketing strategy. Its not only the most effective form of marketing. Its low cost and requires very little effort from you or your overworked staff.

Industrial Marketing Strategies: Targeting the Right Clients

One the biggest advantages of online marketing is the volume of marketing research data. Before we target a specific market, we so exhaustive research to discover not only the sheer number of people searching for the industrial or manufacturing products or services you sell, but the likelihood of those people to actually purchase them. We use data gathered from billions of searches performed on search engines to discover what search phrases these people use to find products/services you sell. Once we find your firms most responsive customer and the terms they use to search, we craft your web site around the goal of attracting these customers to your site, and once there, convincing them to contact you.

Industrial Marketing Strategy: Sticking to The Plan

The secret of success for industrial internet marketing comes down to three things: Research, Focus, and Consistency of Message. These should be the focus of any industrial marketing strategy because doing these three things well will likely make you the online authority in your companys industry. The first step in the strategy is to convince the search engines that your web site is the best place on the internet for information. Second, convince the online visitors that the search engines send you that youre the best company to provide that particular product or service to them. The job, in essence, is the same, since search engines are constantly evolving into better mirroring the behavior of humans. So the focus should be on attracting customers at the same time as attracting search engines. Of course there are some tricks to the trade you need to follow. And thats where we come in. Just because you know how to create or service industrial products doesnt mean you know how to successfully market them online. The key to the entire strategy is to get noticed by the search engines. And without specific in-depth knowledge of search engine optimization techniques, the whole plan falls apart. The truth is: no search engine ranking equals no traffic. And no traffic equals no online sales. We are experts in all phases of internet marketing and can implement an industrial marketing strategy that works to improve your firms bottom line.

Industrial Marketing Advisers: Your Strategic Guide To Greater Sales

Weve helped many firms dramatically expand their sales in a variety of industrial and manufacturing industries. Our industrial marketing strategies have helped firms reach the top positions on search engines for their industry. And we can help your manufacturing product or service firm do the same. Fill out the form at the top of the page to get a free no-obligation consultation of what the potential is for your firms particular niche and how much it will cost to become an online authority in your particular industry.

Industrial Marketing Services

How We Help Promote Your Manufacturing Firm

We offer a comprehensive list of industrial marketing services for industrial and manufacturing firms looking to expand their business through internet marketing. Our industrial marketing services include website design, search engine optimization, and pay per click advertising. Unlike most web design firms, we take a comprehensive approach to marketing your firm. We have found that this is the only way to achieve top search engine rankings in fields where the competing web pages number in the millions. Our consultants understand all aspects of internet marketing and will implement a marketing plan that will make you the online authority in your industrial niche, driving targeted traffic to your website and increasing your sales.

List of Industrial Marketing Services:

Pre-design Market Research: Investigating market demand for product or service Keyword Targeting: Researching search engine traffic volumes for your industrial firms particular niche and identifying the best keywords to target on the website Website Design: Build new website or redesign website based on market research Search Engine Optimization (SEO): Site architecture, internal link structure, and link building services Pay Per Click (PPC) Advertising: Research and implement a customized pay per click advertising campaign for your industrial firms market niche. Optimization and report services to increase conversions and lower cost per click.

Choosing The Right Industrial Marketing Company

If the web design company you hire is not experienced in all the fields listed above, they will have little to no chance of achieving the one thing

you want most from your website: traffic. The vast majority of so called internet marketers are just web designers. And though they may be experts at creating web pages, they know little about internet marketing or how to research, design, and write a web site that achieves search engine rankings. The truth is, it costs no more to hire an experienced industrial marketing company like ours, and the benefits of doing so will be returned countless times over the years. So dont settle for a web designer when what your industrial firm really needs is an experienced internet marketing firm.

Industrial Marketing Advisers: A Full Service Marketing Firm

Industrial Marketing Advisers offers low cost, high impact industrial marketing services for industrial, manufacturing and B2B firms of all sizes and locations. Our targeted online marketing campaigns can dramatically increase your companys sales, regardless of your company size or marketing budget. Weve helped even the smallest firms rapidly expand through online marketing.

A No-Obligation Web Site Design Consultation

Call us at 877-250-1816 or fill out the form at the top of this page to receive a Free Consultation on how we our industrial marketing services can increase your firms sales. The person contacting you will not be a salesman but the web designer/internet marketing consultant who would be in charge of all aspects of researching, designing, and implementing your industrial marketing campaign. Its as low pressure as it gets. So contact us today and see how we can help your firm thrive in the internet age. Or, if youre not ready for that, but just want to know what the online demand is for your firms market niche, fill out the form in the middle of the page. Well send you the data from the search engines which show exactly how many people are searching online for the products and/or services your firm sells.

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About Achinta Mitra

I founded Tiecas, Inc. in 1987 because I saw a real need for marketing that was exclusively for manufacturers and industrial companies.

Many advertising agencies either shy away from technical marketing because of smaller budgets or tend to force-fit consumer (B2C) marketing tactics that are not as effective with an audience of engineering, technical and industrial professionals. People with a graphic design background run most marketing and advertising agencies. I, on the other hand, have learned the trade by applying sound business management principles to my engineering education and combined it with creative thinking to help my industrial clients boost their sales. Thats why I call myself a marketing engineer. I received a mechanical engineering degree from Indian Institute of Technology IIT, Bombay and an MBA degree from Kent State University, Ohio.