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Trade Show Planning Checklist

Show Name Street Address City Show Management Company Contact Person Telephone Fax E-mail Show Start Date Finish Date

Show Captain Lead Manager Exhibit Manager Booth Staff

Section 1. Application
Item/Task Complete Application Application Mailed/Faxed Confirm Application Received Booth Location Requested Booth Location Confirmed Booth Rental Deposit Sent Booth Rental Balance Paid Cost $0 $0 $0 $0 $0 $0 $0 Date Completed/Details Show Captain Initials

Section 2. Booth
Item/Task Security Set Up labor Tear Down Labor Temp Booth Staff Electrical Plumbing Telephone Lines Cost $0 $0 $0 $0 $0 $0 $0 Date Completed/Details Show Captain Initials

Section 3. Exhibit
Item/Task Exhibit Cleaned/Repaired Cost $0 Date Completed/Details Show Captain Initials

Displays Cleaned/Repaired Carpet Cleaned Repaired Lighting Cleaned/Repaired Props Cleaned Repaired Signs Cleaned Repaired Graphics/Photos Televisions/Monitors Tested PA Equipment Tested Rental Equipment Booked Rental Equipment Received Rental Equipment Returned

$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Section 4. Promotion/Literature
Item/Task Pre-Show Advertising Show Advertising Client/Prospect Passes Pre-Show Press Release Press Kits Staff Uniforms Staff Pre-Show Training Lead Collection System Lead Forms Product Samples Demonstrations Schedule Workshop Schedule Seminar Schedule Pre-Show Direct Mail Pre-Show Telemarketing Pre-Show Invitations Giveaways / Ad Specialties Prospect / Client Hospitality Cross-Promotions Cooperative Advertising Promotional Literature Handouts Show Program Advertising Contest Contest Prize(s) Contest Entry Forms Prize(s) Presented/Delivered Celebrity Appearances Cost $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Date Completed/Details Show Captain Initials

Section 5. Shipping/Accommodations/Travel
Item/Task Hotel Reservations Parking Airfare Cost $0 $0 $0 Date Completed/Details Show Captain Initials

To: Shipping Labels Return: Shipping Labels Freight Shipper Shipping Containers Checked

$0 $0 $0 $0

Section 6. Post Show


Item/Task Information Request Kits Information Request Kits Sent Sales/Follow-Up Letters Sales Kits Sales Samples Leads Requalified Leads Assigned Telephone Scripts Completed Show Sales Confirmed Show Sales Shipped Section 7. Tool Kit Checklist Cost $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Date Completed/Details Show Captain Initials

Checked

Item Imprinted Pens Portable Tool Kit Screwdriver / Screws Hammer / Nails Cordless Drill / Drill Bits Socket Set Adjustable Wrench Measuring Tape Ruler Level (signs / displays) NotePads Extra Business Cards Staff 1 Staff 2 Staff 3 Staff 4 Staff 5 Staff 6 Plastic Bags Tape/Glue Stapler/Staples Paper Clips Extension Cords Scissors Spray Cleaner Broom/Dustpan Paper Towels/Tissues

Quantity

Cost $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Garbage Bags/Container Camera/Film Extra Display Light Bulbs String/Rope Dont Forget the Trade Show Survival Items: Aspirin Breathe Mints Comfortable Shoes Power Bars/Fruit/Water

$0 $0 $0 $0

$0 $0 $0 $0

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