Fadi is brought to you by:

2101, Dusit Dubai - UAE Tel: +9715 5 FADI 123 (3234123)

Email: fadi@khater.org Blog: http://www.telecomadvertising.com/

• A well organized individual, with a slight drift towards creativity and out of the box thinking
• Far sighted with an eye on the big picture, experienced in discipline, time management, and
resolving conflicts
• A well founded advertising/marketing agent with an inquisitive mind, and willingness to
continuously learn & build on ideas of others
• A well cultured individual, who seeks to work in teams effectively and is willing to meet and
effectively interact with new people

Work Experience
Marketing & communications stream leader at du Dubai-UAE - July 2008 till present
· Setting up and leading a marketing and communications department for a new entity under the du
portfolio (strictly confidential at this stage)

Senior consultant at Delta Partners Dubai-UAE - July 2007 till July 2008
· Managed the development of Zain (the new MTC brand) identity elements, guidelines,
communications, strategy, and post launch research
· Developed the process for Zain global brand management through a centralized branding and
communications department
· Worked on transitioning the MTC brand to Zain and transfering existing brand equity in Bahrain,
Iraq, Jordan, Kuwait, and Sudan
· Managed the brand launch strategy, architecture, services communication platform, and overall
communication deliverables for Zain in KSA
· Managed the transition strategy, workplans and roll out for re-branding Celtel into Zain across 15
African countries
· Ensured alignment between the Zain Group Commercial team, all communication agencies, and
individual operators in the Middle East

Communication Director (Previously Supervisor) at Leo Burnett Dubai-UAE – August 2005 till July
2007
· Responsible for handling all the advertising for the du telecom account
· Led the agency pitch for the du business
· Developed the launch strategy, the launch communication campaign, and the overall brand
communication architecture for the du brand and services roll-out in coordination with du senior
management, Booz Allen Hamilton, other telecom consultants; in addition to du’s media, PR, online,
events, and retail partners
· Worked on developing the du - Leo Burnett relationship processes, in addition to interviewing,
recruiting, and providing a telecom communication induction for the Leo Burnett team working on
du
· Assisted in managing The Executive Office account for 3 months
Senior Account Manager (Previously Manager) at JWT-Bahrain – May 2004 till August 2005
· Worked on the MTC-Vodafone account
· Managed the brand in Bahrain coordinating with the Vodafone Global and MTC Kuwait in all
disciplines
· Launched a multitude of service offerings (most prominently MTC-VF repositioning, 3G roll out,
and Postpaid launch)
· Was involved in pitching for BIC (F1 Bahrain), Qatar Airways, Solidarity Insurance, Stratum and
GVCA
· Developed a comprehensive knowledge in Advertising, PR, Media, CRM, Online, and Production

Account Executive (Previously Jr. Executive) at Leo Burnett Riyadh-KSA – July 2002 till May 2004

· Managed the Corporate, Fixed Line, and Internet divisions of Saudi Telecom reporting directly to
the Account Director
· Participated in the STC integrated communication plan with LB regional management (an
integrated holistic campaign and strategy to position and promote the STC mother brand and all sub
brands for the upcoming two years)
· Learned the basics and beyond of advertising, discipline and integrity, in addition to marketing
strategy, planning, organizational, presentation, communication, and negotiation skills
· Attained a respectable position in telecom advertising

Editor-in-Chief & Business Manager of “Perspective”-AUB – 2000 till 2002

· Co-founded and launched “Perspective” the business student society’s online newsletter through
advertising and PR
· Was responsible for raising funds for persistence, writing and editing business articles, and
managing the publication
· “Perspective” deals with the latest developments in the business world, as seen by the university’s
business students

Co Founder of Entrepreneurship Club-AUB – 2000 till 2002

· Co- founded the AUB Entrepreneurship Club, which aims to introduce Entrepreneurship to Lebanon
widening the job market and preventing “Brain Drain.”
· Attend the MIT Global Start-up Workshop in Australia, amongst 130 international students from MIT,
Harvard, Stanford and other international universities to launch and sustain an annual Business Plan
Competition in Lebanon

Education
Telecoms Mini MBA Informa TM 2006
I attended this intensive program covering telecom related technology, industry analysis and
forecasts, leadership, management, finance, marketing, along with other telecom experts from
around the globe. The programme ended with applying for a telecom license which I was awarded
with due to an exceptional marketing strategy. I was also Invited to co-write the some modules for a
marketing telecom Mini MBA that will be offered in London.

Business Administration/BBA-GPA 3.5 American University of Beirut 1998-2002

Here I have acquired the social attributes for a successful life. I learned the fundamentals of the
business world and an extended knowledge of marketing, advertising, management, accounting &
finance, in addition to extra elective courses in marketing, technology management,
entrepreneurship, e-business and finance.
Additional Information
Computer Skills Experienced user of general Internet applications, Microsoft Office, Lotus Notes,
and Lotus SmartSuite (PC and MAC)
Professional Memberships Business Students Society, The Entrepreneurship Club, IC Alumni, AUB
Alumni, Telecom MBA Alumni
Hobbies Web 2.0 (Social networking, Blogging, online participation) Swimming, and Table Tennis
Languages Native Arabic, Fluent English, Minimal Operational Knowledge of French
Workshops I Attended Marketing Converging Telecoms - London, 3GSM World Congress Cannes, MIT
Global Start-up Workshop – Melbourne, Business Plan Preparation, Career Development, Writing
Inspiring Creative Briefs, A new World Order - (Holistic Advertising), Negotiation & Presentation
Skills, and several advertising-specific training modules.
Workshops I Presented I gave a workshop on Telecom advertising for 16 Leo Burnett offices across
Central and Eastern Europe, I gave a workshop about advertising on the mobile phone in the Mena
Cristal ad festival, I gave a lecture on advertising telecom operators at EMDI univesity
citizen of the digital universe

Click here to view my profile on LinkedIn

Click on this image to view my blog on blogger.com

Below are some videos that I worked on posted on YouTube

I’m a member of a small world

You can add me on MSN Messenger I

use fadi@khater.org

I have created a space on windows live spaces

I have a personal space on myspace.com

 I have setup a network on facebook

My avatar on Second Life is called Fadi Cattaneo

I’m part of the joost online TV beta trial, my alias is fkhater

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