Achint Kumar-0506-Pepsi Aquafina Bottle Water in Tours & Travel Industry

PROJECT REPORT
ON Consumption of AQUAFINA bottled water in TOURS & TRAVEL INDUSTRY,Bangalore AT PepsiCo India pvt LTD
Submitted in partial fulfillment of the requirements of the M.B.A Degree Course of Bangalore University
By
Achint kumar. Regd. no. 05XQCM6006 Under the guidance and supervision of
Mr. RAMESH BABU Assistant Marketing head PepsiCo India Pvt LTD
Professor SUMITRA SREENATH MPBIM (Internal Guide)
M.P BIRLA INSTITUTE OF MANAGEMENT Associate Bharatiya Vidya Bhavan # 43, Race Course Road, Bangalore-560001
2005-2007
MP BIRLA INSTITUTE OF MANAGEMENT
DECLARATION
I, Mr.Achint Kumar (Reg.No.05XQCM6006),a student of Master of Business Administration of MP BIRLA INSTITUTE OF MANAGEMENT declares that the Project Report on PepsiCo India Pvt Ltd is my original work. It has not been copied or transcribed from anywhere. It is based on field study and my own observations.
Date: 12-05-2007
ACHINT KUMAR
GUIDE CERTIFICATE
This is to certify that the Research work on CONSUMPTION OF AQUAFINA BOTTELED WATER IN TOURS & TRAVEL INDUSTRY,Bangalorehas been prepared by Mr.ACHINT KUMAR bearing registration number 05XQCM6006,under my guidence .This has not formed a basis for the award of any Degree/Deploma by Bangalore University or any other university.
Place:Bangalore Date:11-05-2007
Prof SUMITRA SREENATH (Project Guide)
PRINCIPALS CERTIFICATE
This is to certify that the research work titled CONSUMPTION OF AQUAFINA WATER BOTTEL IN TOURS & TRAVELS INDUSTRY,Bangalore at Pepsico India Pvt Ltd,Bangalore has been prepared by Mr.Achint Kumar bearing registration no O5XQCM6006,under my guidence. This has not formed a basis for the award of any Degree/Deploma by Bangalore University or any other university.
Place:Bangalore
DATE: 05-05-2006
Mr NAGESH MALAVALLI (Principal)
ACKNOWLEDGEMENT
What is Today becomes Yesterday and what is Tomorrow becomes Today. Give your best today, be it in your tiniest of duty
Performance, in practicing values and ethics, in fulfilling all small or
Big commitments. The best will come to you tomorrow. At The Rise Of All I Would Like To Thank The Almighty, For Giving Me Strength And Perseverance To Do This Project. I would like to convey my sincere gratitude to Mr. Ramesh Babu(Assistant Manager. India Sales) who permitted me to carry on my project work in their organization. I Express My Deep Sense of Gratitude for his Continuous Help & kind guidance, also gave me lots of useful information during my project work. I am also grateful to all other staff of thePepsico India Pvt LTD,Bangalore, who have spent their precious time to interact with me. My heartfelt thanks to my respected pricipal Dr.Malavalli & I Extend A Special Gratitude To My Internal Guide Prof.Sumitra Sreenath, Professor, M.P.Birla Institute of Management Studies for his excellent co-operation and guidance throughout my project. I Thank My Parents, Who are The Backbone Behind My Deeds. I Would Like To Place My Deep Sense Of Indebtedness to All Respondents and My Friends and All Other Who Have Extended Their Help directly or indirectly in making the project report effective and informative.
ACHINT KUMAR
CONTENTS
1 EXECUTIVE SUMMERY 2 INTRODUCTION INDUSTRY PROFILE COMPANY PROFILE CHANNELS OF OIPERATION 3. OBJECTIVE OF STUDY 4. AREA OF STUDY 5. RESEARCH METHODOLOGY TYPES OF RESEARCH SAMPLE SIZE SAMPLING TECHNIQUE 6. DISTRIBUTION CHANNELS 7. PROJECT REPORT 8. SUGGESTIONS 9 CONCLUSION 10 BIBLIOGRAPHY 27 32 39 40 41 17 18 21 7 8
EXECUTIVE SUMMARY
This project is a study of Pepsis Distribution programme (PDP) of AQUAFINA BOTTELED WATER IN TOURS & TRAVEL INDUSTRY,BANGALORE
Other than general overview of the current distribution network, the project aims to look into the details of how potential is there in this tours & travel industry.As pepsi wants to start its AQUAFINA botteled water in the Luxary and semi luxary buses whose cost will be included in the ticket itself which will increase the Companys profit or earnings, thereby increasing the productivity and efficiency.
Based on the findings of a five-week study, this report identifies certain loopholes in the distributors policy as well as in company policy.
Finally, the report provides possible solution to the above problems in the form of recommendation as well as certain suggestion for more optimal use of distributors.
INTRODUCTION
INDUSTRY PROFILE
The Soda Beverage Industry or the Soda Industry is comprised of many different companies and drinks. Within the Soda Industry is a more specialized market that caters to Cola drinkers. The Cola Industry has gone through many changes and each cola product has its origins. I will begin by first by defining Cola. I will then describe each cola market, and discuss the Cola Industry history. I will also discuss issues affecting the Cola Industrys market, particularly the demand and supply curve. Finally, I will describe the Cola Industry market structure. The Coca-Cola Company operates in more than 200 countries, and on a global basis, we have the most inclusive workforce in the world. Our greatest opportunity is to maximize this asset
With the wide consumption of soft drinks, the industry offers an enormous yet untapped potential with its low per capita consumption and the large young population. Today, the country has one of the lowest rates of consumption of Cola company products (only 13 8oz-servings per person per year), compared to Malaysia (33), Philippines (122) and Singapore (141). Because soft drinks sales are sensitive to price, every effort has been made to maintain affordability. In 1997 you could buy 11 small bottles of carbonated soft drinks or ready-to-drink tea with the daily minimum
wagin Jakarta and 13 in 2001. However, you could buy 205 candies with the same minimum wage in 1997 and only 136 in 2001.
In terms of job creation opportunity, the soft drink industry has a high employment multiplier. At 4.025 times, it ranks 14th against the other 66 industry sectors in the country. This means that for every one job created, or lost,
in the soft drink industry then four will be created, or lost, at the national level. For every one job created in the soft drink industry, four will be created at the national level Eighty percent of soft drink sales are made through retailers and wholesalers, of which 90% are considered small-scale businesses. For these small-scale businesses, soft drink products are their most important merchandise - contributing 35% of total sales and generating 34% of profit. Other supporting industries affected by the activity in the soft drink industry include glass, bottle closures, transport and media. 80% of soft drink sales are made through retailers and wholesalers In 1999, 85% of monthly soft drink consumers had an average household income of less than Rp 1 million (US$ 100) per month. Of these 46% was less than Rp 500,00 (US$ 50) Seventy-two percent of weekly consumers had an average household income of less than Rp. 1 million per month. Of these over 40% are either students, partially employed people or pensioners. Amongst weekly consumers, soft drinks are consumed as often as syrup and snack
10
COMPANY PROFILE
PepsiCo's beverage business was founded in 1898 by Caleb Bradham, a New Bern, North Carolina druggist, who first formulated Pepsi-Cola. Today, PepsiCo is among the largest consumer products companies in the world, with revenues of over $28 billion and over 150,000 employees. The PepsiCo principal businesses include Frito-Lay snacks, Pepsi-Cola beverages; Gatorade sports drinks, Tropicana juices and Quaker Foods. PepsiCo brands are available in nearly 200 countries and territories and generate sales at the retail level of about $78 billion. PepsiCo offers product choices to meet a broad variety of needs and preference - from fun-for-you items to product choices that contribute to healthier lifestyles. PepsiCo's mission is "To be the world's premier consumer Products Company focused on convenient foods and beverages.
PepsiCo India
Pepsi is one of the most well known brands in the world today available in over 200 countries. The company has the largest and fastest growing businesses in India and China, which include more than a third of the world's population. This reflects that India holds a central position in Pepsi's corporate strategy. India is a key market for PepsiCo, and at the same time the company has added value to Indian agriculture and industry. PepsiCo entered India in 1989 and is concentrating in three focus areas . Soft drink concentrate . Snack foods and vegetable Food processing
The company entered the Indian market through a joint venture with Voltas and Punjab Agro Industries. With the introduction of the liberalisation policies since 1991, Pepsi took complete control of its operations. One of PepsiCo's key strategies was to develop a
11
completely local management team.6 Pepsi has 19 company owned factories while their Indian bottling partners own 21
Marketing Strategies
India forms a key market in PepsiCo's global strategy. However, despite a huge market of a billion people, the soft drink industry, with a per capita consumption of two bottles, was vastly underdeveloped. Pepsi's marketing problem went beyond the normal 4Ps of operating effectively in a market. To enter India, Pepsi faced a 6P marketing problem, with Politics and Public opinion constituting the 2 additional Ps. Pepsi played the 6Ps very effectively. It delivered an export/import surplus to the then foreign exchange starved government by offering to develop agricultural exports from Punjab. In this way, it was able to offset the cost of importing concentrate into the country. Parallely, with its trend-setting advertising, innovative on-ground marketing and intrusive distribution system, Pepsi, today, has brought to its fold a staggering 200 million consumers. Brand Pepsi is the largest single soft drink brand in India. Pepsi is recognised as 'The' iconic youth brand in this part of the world. After flooding cities and large towns, Pepsi is now penetrating the rural market. Pepsi launched in India as Lehar Pepsi - 'The choice of a new generation'. In the year 1993, Coca-Cola was planning a re-entry into India. Having been for years the cola that Indians grew up drinking, the threat of such familiarity, albeit somewhat dated, had to be countered. The task was, therefore, to reiterate faith and retain loyal consumers. To ride on the passion generated by its very Successful launch, Pepsi
12
followed with its first Hinglish 'Yehi hai right choice baby. Aha!' commercial. The Cola Wars had come to India. 'Aha!' created a new idiom. Pepsi further built empathy and stature by signing on a host of youth icons of the time. It is, however, Shah Rukh Khan, arguably one of India's biggest cine stars, who continues to endorse Pepsi to date and epitomises the brand's connect with movies, music and Bollywood. The 50th year of Indian independence was an opportune period for Pepsi to celebrate the spirit of youth. 'Freedom to be' was Pepsi's salute. 1998 was the year of the 'GenerationNext'. With its finger constantly on the pulse of the nation, Pepsi revisited its raison d'etre - the consumer. The brand was given a new vision - in tune with the consumer experiences and their attitude to life - 'Yen dil maange more' was the new brand expression.
The Product Pepsi and its other Brands

The Cola franchise also includes Diet Pepsi, the first diet cola to be launched in India. Catering to emerging needs of the calorie and figure conscious, Diet Pepsi is the image variant in the portfolio. Cola is not the only product PepsiCo brought to India. The PepsiCo brand stable includes Mountain Dew, Mirinda, 7UP, Slice, Aquafina and Tropicana forming a part of the wide spectrum of beverages offered. Mountain Dew, introduced in 2003 has succeeded in creating an entirely new category. Pepsi's launch of America's number one selling bottled water, Aquafina, fuelled the dull and boring Indian packaged water industry with a distinctive brand position that reflected consumer lifestyle and status.
13
Promotion
The bottled soft drink category needs to be driven with continuous excitement. Early on, Pepsi India identified three broad platforms: cricket, movies and music to give expression to its core value of excitement. While cricket had always been the most popular sport in India, with new technology coming into cricket from coverage to sports gear to day/night versions of the game, it was set to acquire the status of a religion in the subcontinent. Pepsi picked up the opportunity early on by not only contracting the rights to all Tests and One Day Internationals (ODIs) played in India, but also signing up top performers early such as Sachin Tendulkar and Rahul Dravid and creating some very cutting edge and memorable advertising campaigns with them.
14
Channels of Operations (Distribution Network)

The entire country is divided into four zones in marketing of bottled soft drinks (BSD). These are namely:
. North Market Unit (NOMU) . South Market Unit (SOMU) . Central Market Unit (CEMU) . Western Market Unit (WEMU)
PepsiCo. Ltd. operates through two channels in the beverages sector namely Franchise Owned Bottling Operations (FOBO) Company Owned Bottling Operations (COBO)
FOBO Distribution
In case of FOBO distribution the production and distribution process in handled by the franchisee and the company appoints a franchise manager to look into the FOBO operations. The FOBO structure is as follows: Pepsi Foods Ltd. Syrup Providing Franchise Bottlers Franchise's investment in plant, machinery and glass Trucks for distribution PepsiCo India Marketing Company (Sales and Marketing) The various regions covered by the FOBO channel in India are as follows: '
15
o Jammu and Kashmir o Delhi and National Capital Regions o Western Uttar Pradesh o Rajasthan o Goa o Madhya Pradesh. o Orissa. o Andhra Pradesh. o North Eastern States. o Bihar. o Jharkhand
COBO Distribution
The COBO distribution channel is further classified as DIRECT through Carrying and Forwarding (C& F) Agents INDIRECT through Distributors The regions of India which are served by the COBO distribution channel are: Eastern Uttar Pradesh. Punjab Haryana Himachal Pradesh. Gujarat. Maharashtra. Karnataka. Kerela. West Bengal. Tamil Nadu
16
OBJECTIVE OF RESEARCH
From the analysis of the data collected, practical visit to the retail outlet and from the experience of being a part of a great organisation we reached the following conclusion:
Aquafina is most popular bottled water amongst its user mainly because of its brand name .Thus it should focus on keeping the cost low so that it can capture the major part of the market. Being a popular product it was invisible in the Travel industry.
Product is very popular in the corporate offices, but due to its high cost it was not so effective in that Industry. Local products were much popular in that Industry due to low cost. In Todays circumstances, customer is a king because he has got various choices around him. If you are not capable of providing him the desired result he will not be able to buy your product.
17
NEED AND IMPORTANCE OF STUDY

Both Coke and Pepsi are trying to gain market share in the Indian beverage market, which is valued at over $30 billion a year. Each company is coming up with new products and ideas in order to increase their market share. The creativity and effectiveness of each company's marketing strategy will ultimately determine the winner with respect to sales, profits, and customer loyalty. Not only are these two companies constructing new ways to sell Coke and Pepsi, but they are also thinking of ways in which to increase market share in other beverage categories. Although the goals of both companies are exactly the same, the two companies rely on somewhat different marketing strategies. Pepsi has always taken the lead in developing new products, but Coke soon learned their lesson and started to do the same. Both companies have relied on finding new markets, especially in the rural areas of India. These companies, in trying to capture market share have relied on the development of new products. In some cases the products have been successful. However, at other times the new products have failed. One solution to increasing market share is to carefully follow consumer wants in each country. The next step is to take fast action to develop a product that meets the requirements for that particular region. Both companies cannot just sell one product; if they do they will not succeed. They have to always be creating and updating their marketing plans and products. The companies must be willing to accommodate their "target markets". Gaining market share occurs when a company stays one step ahead of the competition by knowing what the consumer wants.
18
Below is a comparative scenario in terms of the brands available in both the companies:
PepsiCo India Pepsi Mirinda Orange Mirinda Lemon 7 Up, Mountain Dew Slice Aquafina Lehar Soda
Coca Cola India Thums-Up, Coca-Cola Fanta Limca Sprite Maaza Kinley Kinley Soda
Table 3.2 Competing products of Pepsi and Coke
In case of rural areas of Karnataka, the local players also pose a threat to the beverage industry. During the peak months of April to June, companies like Bowler, Cyber are also a favorite among the locals. This is mainly because of the fact that the rural people do not differentiate between the brands but only want a "black colored" soft drink. However, the threat of local brands to Pepsi is not major as compared to the threat posed by Coke.
19
AREA OF STUDY AND METHODOLOGY
20
Area of Study
The study was conducted for the tours & Travel industry,Bangalore.The various private travel companys who run there buses from Bangalore to othere cities and States like TAMILNADU,KARALA,GOA ,MAHARASHTRA and various small & big Districts of Karnataka.
21
The market of India is increasingly being recognized as the richest potential market by MNCs and other companies looking to expand their operations. In the KA-COBO area alone there are 71 districts.
Methodology
In order to understand the distribution system used by Pepsi, the initial phase of the project involved three weeks of field work in city, Following the field visit, the summarizing of all the data collected on Microsoft Excel was observed. During this phase, some inconsistencies in the data were found and further visit to the places were undertaken to verify the data.
During the field work and office work, interviews and informal discussion with the travel agents people Staff members (TDM, ADC, SAM, PAM, CE, ME), distributors were conducted in order to learn more about the distributors and their network and understand problem from different prospective.
Finally, an attempt was made to combine the learning in both phases by actually summarizing all the information collected (volumes, manpower, vehicle used, area occupied, outlets etc) and then drawing conclusion to identify the problems and loopholes in the process of distribution. This detailed study and analysis of data was conducted for certain distributors in all the six territories.
22
TYPES OF RESEARCH
The Research was made on the bases of:

Primary data Secondary data
Primary data: The primary data is collected through: 1. Personal observation. 2. Interview with: o Owners of Agency o Agents o Bus Drivers & customers o Managers and Executives of various Department PepsiCo Ltd.
Secondary data: The secondary data will be collected through 1. Website: www.Pepsi.com 2. Company Files
23
SAMPLING SIZE
We targated to the major Tours & Travel agents.We Targated more then 45 companies in Bangalore
The first step was to design a questionnaire form that will be used to collect the necessary information after that company makes the segments of the distributor depending upon the number of buses they have, types of buses, rutes of the buses & their Annual Sales Volumes. The segments are as follows Less than 15 buses Between 15 to 25 buses Between 25 to 50 buses More than 50 buses Only luxury buses
Now we tracked the various agents and owners by the way of certain tracking formats (excel sheets) we had to fill in. After that this information is being summarized and some useful inferences are been made.
24
SAMPLING TECHNIQUE
Sample Technique:
Area Sampling
In this we have used area sampling.It is to be some geographic sub-divisions,in that case cluster sampling is known as area sampling.It is where the primary unit represents a cluster of units based on geographic area,are distinguished as area sampling. The area that we slected in Bangalore are : 1. Madiwala 2. Khalasipalyam 3. Majestic These are the areas where you get all the agents offices.These places where the source of getting information.
25
DISTRIBUTION CHANNELS
26
Retailer Distributor Manufacturer Distributor Sub-Distributor Retailer Retailer Manufacturer
Various Channels of Distribution
Distribution of Pepsi in Karnataka-COBO
At PepsiCo, the rural distribution channel is a three level channel which employs distributors and sub-distributors to reach the retailer and finally the consumer. There are two ways of distribution in the company, namely. DIRECT ROUTE. INDIRECT ROUTE
27
The Direct Route has carrying and forward agents who makes the product available to the retailer which finally reaches the end customer. In case of Indirect Route, the plant dispatches the BSDs to the distributor location directly. The distributor can either cater to his area or if he wants to diversify his distribution, he supplies the BSDs to Sub-Distributors.
Plant
Warehouse
Distributor
Retailers
Sub-distributor
Customer
Retailer
Customer
Figure 3.2 Channels of Distribution at Pepsi In case of rural areas, the Distributor prefers to have three to four Sub-Distributors because it becomes very difficult for him to cater to all the villages and all the shopkeepers in his locality. With the help of SD's he can forget about the villages which are very far off and concentrate on increasing volumes in the nearby areas. The company aims to 'activate' (sell Pepsi products in) all villages having a population of over 2500 in Karnataka-COBO through this distribution network.
28
At Pepsi, the Distributor is actually a dealer who buys empty bottles in crates in bulk. This depends on the volume of sales in the area. Also, he should have a minimum stock of five days at his distributor point. The same is the case with a SubDistributor. He can then refill the empty bottles as and when required. These refilled bottles he dispatches to either retailers or to Sub-Distributors. The Distributor places an order (or an indent) through the Customer Executive (CE) of Pepsi and the COP Cell (similar to a call center). Before the indent is actually placed the company has to receive a demand draft for the amount of bottles to be refilled. The indent is entered into the SAP software which links the operations of the entire country. The distributor also has to mention how much of Pepsi he wants and how much of other flavours he wants. Once the indent is placed the Distributor receives his product in a day's time directly from the plant. Once the truck carrying the product reaches the distributor, he shouid send back the same number of empty botties back to the plant. The company is currently using a hub and spoke model for rural distribution wherein distributors are created in centrally located large villages or towns. The spoke is typically closer to the retail outlets and is serviced by a hub distributor who is supplied directly from the plant or the company's warehouse. This form of distribution allows for large loads travelling longer distances and small loads doing a short distance which is costeffective. These distributors receive the BSDs directly from the plant and return empty bottles in return. The distributors then supply the drinks in the surrounding villages either with their own resources on their 'direct route' or through sub-distributors who are appointed by the RSP and CE of the area in consultation with the distributor. The SDs use all possible means of transport that range from trucks, pickups, auto rickshaws, cycle
29
rickshaws and hand carts to cart their products from the spoke to the retailer.At the time of this study, Pepsi had approximately 510 Ds and 730 SDs in UP-COBO covering approximately 6250 villages in the six territories and approximately 23,000 retail outlets in UP-COBO.
Pricing
The following table gives the price as well as the different packaging available in Pepsi and its other brands of carbonated soft drinks.
Brand Carbonated Drinks
Packaging
Price (bottle) Price (crate) 148
200 ml Glass 7
300ml Glass 330ml Can 600 ml PET 1 It Glass 2 It PET Slice
9 25 20 22 42
192 460 450 120 378 198 450 208 220 126
250 ml Glass 9 500 ml(PET) 20
Aquafina Soda
1 Lt 600 ml PET
12 10
300 ml Glass 6
Table 3.1 Packaging and Pricing of Drinks
30
CONTACT NO. NAME KPN TRAVELS KALADA TRAVELS VRL TRAVELS JABBAR TRAVELS NATIONAL TRAVELS SUGUMA TRAVELS KONDUSKAR TRAVELS SHAMA TRAVELS SHARMA TRAVELS SANGEETA TRAVELS AMBICA TRAVELS BHARATHI TRAVELS SATYANARAYANA TRAVELS RUKMA TRAVELS ANJAN TRAVELS PAVIT TRAVELS NEETA TRAVELS DIWAKAR TRAVELS HKB TRAVELS SKS TRAVELS RAJ NATIONAL EXPRESS KALADA G4 SRS TRAVELS NATIONAL NDR PARVEEN TRAVELS RAJESH TOURIST SAHARA TRAVELS OMAR TRAVELS KALPAKA TRAVELS IDEAL TRAVELS INDIRA TRAVELS MAHESH MOTORS GOKULRAJ TRAVELS PAULO TRAVELS SEA BIRD TRAVELS SAI SHREE TRAVELS NAKODA TRAVELS OWNERS NAME NATRAJA SURESH KALLADA VIJAYANANDA SHAKEEL JABBAR ZABEER AHMED NARAYANA RAO KUNDE DESHMUKH SHAYEED IJAZ SURESH SHARMA YUVRAJ RAJESH RAFEEK BALAJI RUKMANI ANJANAPPA BR CHADDA HEMANT PATEL DIWAKAR REDDY SHAHEEN KHURESHI SHABEER AHMED RAJ MALHOTRA SAJI KUMAR S.RAJASEKHARA RAMATULLA AFZAL RAJESH SHABUDDIN OMAR RAJIK SHAYEED ALEEM MOINUDDIN SHREEDHAR KALIDAS HARISH SHREEVASTAV SURESH PHONE 26702777 25997858 26700156 6708760 22258181 22352900 26705855 26702447 41241344 41247849 41519877 9845019729 9880606162 9448241998 9880704398 MOBILE ADDRESS
TSP ROAD KALISIPLM 32/2 AV ROAD KALISIPALYAM, TIPU SULTAN ROAD, KALISIPA # 19/3, TIPU SULTAN PALACE TIPU SULTAN PALACE ROAD, NO.7 VISHWA COMPLEX, 2ND # 30 G5 TRAVELLERS POINT B 16/1 B,AV ROAD KALASIPALYA
9845654486
SANGEETHA BHAVAN, 328 TIP NO.7 SUDARSHAN LODGE BU TIPU SULTAN ROAD, KALISIPA NO.107 S,C,ROAD OPP.ANAD R
25533407 22877733 41138465 41247655 26706379 22127127 26703363 32902429 6704272 26705949 26706899 26703402 41247675 41146644 26706035 22267755 22263779 41138786 51247709 22384040 22094081 41247655 22094147
9880701707 9886198831 9845776997
9845175589
9845146256
AV ROAD KALASIPLM 24.ANANDA ARCADE AV ROAD # 326 AV ROAD KALASIPLM C/O BLUE BIRD TRAVELS ANA AZEEMA BUILDING AV ROAD, 24.AV ROAD KALASIPLM 4-n BLOCK, OPP JET AIRWAYS NO.6 CORPORATION BUILDING RAJA RAMMOHAN ROY ROAD 24 ANANTH ARCADE A.V ROAD 321/3, TSP Road, Kalasipalyam 326/2 ESP ROAD KALLASIPALM TIPU SULTAN ROAD,KALISIPA NO.30G-4TRAVELLRS POINT A #21/4 AZEEMA BUILDING,TSP G-1 TRAVELLERS POINT#30 S #19 CORPORATION BUILDING 1ST MAIN ROAD GANDHI NAGA A.V ROAD KALLASIPALAM ANANTH ARCADE,A.V ROAD K
9448496089
#22 ALBERT VICTOR ROAD, KA
9886198831
NO.2/1 RACE COURSE ROAD O 30,SESHADRI ROAD, ANANDR #21/3 AZEEMA BUILDING, AV R B-2 TRAVELLERS POINT, 30.SH CIRCLE
31
BLUE LINE TRANSPORT KESINENI'S ASAIN TRAVELS ASK TRAVELS BHAGEERATHI TRAVELS SANDHYA TRAVELS YESBEE TRAVELS SC TRAVELS JET TRAVELS UNIVERSAL TRAVELS KRMS TRAVELS SOUTHERN TRAVELS VIKRAM TRAVELS VISHAL TOURIST MANJUNATH ROADLINES NO.1 Air Travels J.B.T TRAVLS ASHOKA TRAVELS CONTI TRAVELS GOLDEN TRAVELS S.L.TRAVELS KOHINOOR TRAVELS SAGAR TRAVELS VENSON TRAVELS SPS TRAVELS GEE PEE TRAVELS EMPEROR TRAVELS MB TRAVELS
RAVIRAJ TYAGRAJ REDDY AKRAM MANOHAR SHABIR SHIVDAS SHERKHAN SATYA DINESH SHETTY VIKRAM DAYANAYAK MANJUNATH SHETTY SHETTY JAI BHARAT SHEKHAR SHAJI JAHAN ASAD SAGAR VENSON SREDDHAR GHOUSE PASHA SABU
9980039490 41139521
26603131
26700625
26674431
26707322 25506833 25520186
9448045022
25535923 26708358 26700039
9945826808
23461222
23444601 22256988 41315755 22207283 26709393 32971632 26700424 41141111 22877199 26706147 22381732 26707081 41139269 25979713 22206277 9880322955 9886337755 9845044816
7th BLOCK JAYANAGAR # 326, AV ROAD KALISIPALYAM RV ROAD MINERVA CIRCLE TSP ROAD KALASIPLAM SAJJAN RAO CIRCLE, VV PURA AZEEMA BUILDING, KALISIPLM HOSUR MANIN ROAD, MADIVA KTR COMPLEX HOSUR MANIN AZEEMA BUIDING TSP ROAD, 15/95 HOSUR MAIN ROAD NEA # B25 AV ROAD, KALASIPLM 21/1 AV ROAD KALIPAM 400/25, OoligaCmplx, SampigeR 1ST MAIN ROAD GANDHI NAGA
9448044793
9880590367 9448206933
K.S.BUILDING, 1ST MAIN ROAD AV ROAD, KALIPSPALM NO.4 TANK BUND ROAD, NEAR AV ROAD,KALISIPLAM K.T.R.COMPLEX, HOSUR MAIN AV ROAD KALISPLAM AZEEMA BUILDING, TSP ROAD 1ST MAIN ROAD GANDHI NAGA AV ROAD KALIPSIPLM EMPIRE INTERNATIONAL HOT NO.6 ANAND ARCAT, AV ROAD NO.9 TANK BUND ROAD # 80 PEREIRA BUILDING, OPP NO.30 G-1 TRAVEELERS POIN
32
KPN TRAVELS
CONTACT NO. OWNERS NAME NATRAJA PHONE 26702777 MOBILE x NO.OF BUS 3 6 4 4 6 4 4 2 4 4 4 2 4 2 2 2 2 2 2 2 1 SLEEPER AC TYPE OF BUS SLEEPER NON SS AC NONAC X X X X X X X X X X X X X X X X X X X X X SS AC VOLV
33
KALLADA TRAVELS
CONTACT NO. OWNERS NAME CONTACT PERSON PHONE MOBILE NO.OF BUS SLEEPER AC TYPE OF BUS SS SLEEPER NO AC NONAC
SURESH KALLADA
25997858
4 4 4 4 2 4 2 4 2 2 4 1
X X X X X
TOTAL
37
34
VRL TRAVELS
CONTACT NO. OWNERS NAME CONTACT PERSON PHONE MOBILE NO.OF BUS SLEEPER AC
TYP
SLEEPER N
VIJAYANANDA
9845019729
12 8 10 2 2 2 2 2 2 42
TOTAL
SANGEETA TRAVELS
CONTACT NO. OWNERS NAME YUVRAJ CONTACT PERSON PHONE 41241344 1 1 2 2 MOBILE NO.OF BUS SLEEPER AC
TYP
SLEEPER N
X X
TOTAL
35
JABBAR TRAVELS
SLEEPER
SHAKEEL JABBAR
SHAKEEL JABBAR
26700156
9880606162
2 4 2 6 2 4 20
TOTAL
SHARMA TRAVELS
CONTACT NO. OWNERS NAME SURESH SHARMA CONTACT PERSON PHONE 26702447 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 4 2 X MOBILE NO.OF BUS SLEEPER AC
SLEEPER
X X
X X X X
36
NATIONAL TRAVELS
TY
SLEEPER N
ZABEER AHMED
ZABEER AHMED
6708760
9448241998
2 2 4 2 2 2 2 8 24
TOTAL
AMBICA TRAVELS
CONTACT NO. OWNERS NAME RAJESH CONTACT PERSON RAJESH PHONE 41247849 2 1 1 MOBILE NO.OF BUS SLEEPER AC
TY
SLEEPER N
37
SUGUMA TRAVELS
SLEEPER
NARAYANA RAO
22258181
9880704398 6 4 4 4 4 4 2 4 TOTAL 32
BHARATHI TRAVELS
CONTACT NO. OWNERS NAME RAFEEK CONTACT PERSON RAFEEK PHONE 41519877 MOBILE 9845654486 2 2 2 2 NO.OF BUS SLEEPER AC
SLEEPER
38
KONDUSKAR TRAVELS
TYP
SLEEPER N
KUNDE DESHMUKH
22352900 4 2 2
TOTAL
SHAMA TRAVELS
CONTACT NO. OWNERS NAME SHAYEED IJAZ CONTACT PERSON PHONE 26705855 2 2 2 2 2 2 2 X MOBILE NO.OF BUS SLEEPER AC
TYP
SLEEPER N
39
RUKMA TRAVELS
CONTACT NO. OWNERS NAME CONTACT PERSON PHONE MOBILE NO.OF BUS SLEEPER AC TYPE
SLEEPER NO A
RUKMANI
RUKMANI
25533407 2 4 2
TOTAL
ANJAN TRAVELS
CONTACT NO. OWNERS NAME ANJANAPPA CONTACT PERSON PHONE 22877733 2 2 2 1 MOBILE NO.OF BUS SLEEPER AC TYPE
SLEEPER NO A
40
PAVIT TRAVELS
TY
SLEEPER N
BR CHADDA
BR CHADDA
41138465
9880701707 2 2 TOTAL 4
NEETA TRAVELS
CONTACT NO. OWNERS NAME HEMANT PATEL CONTACT PERSON PHONE 41247655 MOBILE 9886198831 8 8 8 6 6 2 2 2 NO.OF BUS SLEEPER AC
TY
SLEEPER N
41
DIWAKAR TRAVELS
CONTACT NO. OWNERS NAME DIWAKAR REDDY CONTACT PERSON PHONE 26706379 2 2 1 1 2 TOTAL 8 MOBILE NO.OF BUS SLEEPER AC
TY
SLEEPER N
SKS TRAVELS
CONTACT NO. OWNERS NAME SHABEER AHMED CONTACT PERSON SHABEER AHMED PHONE 26703363 2 6 6 X MOBILE NO.OF BUS SLEEPER AC
TY
SLEEPER N
TOTAL
14
42
RAJ NATIONAL EXPRESS

CONTACT NO. OWNERS NAME RAJ MALHOTRA 4 4 4 2 TOTAL 14 CONTACT PERSON PHONE MOBILE NO.OF BUS SLEEPER AC
SLEEP
KALADA G4
CONTACT NO. OWNERS NAME SAJI KUMAR CONTACT PERSON PHONE 32902429 2 2 2 2 X X MOBILE NO.OF BUS SLEEPER AC
SLEEP
TOTAL
43
NATIONAL NDR
CONTACT NO. OWNERS NAME RAMATULLA CONTACT PERSON PHONE 26705949 2 2 2 2 2 4 4 4 4 4 4 4 4 4 4 MOBILE NO.OF BUS SLEEPER AC
SLEEP
X X X X X
TOTAL
50
44
PARVEEN TRAVELS
CONTACT NO. OWNERS NAME AFZAL CONTACT PERSON PHONE 26706899 MOBILE 9845175589 2 2 2 2 2 2 2 2 4 2 2 4 TOTAL 28 NO.OF BUS SLEEPER AC SLEEPER
TY
X X X X
SAHARA TRAVELS
CONTACT NO. OWNERS NAME SHABUDDIN CONTACT PERSON SHABUDDIN PHONE 41247675 MOBILE NO.OF BUS 1 2 1 2 SLEEPER AC SLEEPER
TY
X X
45
OMAR TRAVELS
CONTACT NO. OWNERS NAME OMAR CONTACT PERSON PHONE 41146644 MOBILE 9448206933 2 2 2 4 OMAR 10 NO.OF BUS SLEEPER AC
TY
SLEEPER N
X X
IDEAL TRAVELS
CONTACT NO. OWNERS NAME RAJIK CONTACT PERSON RAJIK PHONE 22267755 MOBILE NO.OF BUS 2 2 2 2 2 2 2 2 2 SLEEPER AC
TY
SLEEPER N
X X X
46
INDIRA TRAVELS
CONTACT NO. OWNERS NAME SHAYEED ALEEM CONTACT PERSON SHAYEED ALEEM PHONE 22263779 2 2 2 2 TOTAL 8 X X X X MOBILE NO.OF BUS SLEEPER AC
TYPE
SLEEPER NO
MAHESH MOTORS
CONTACT NO. OWNERS NAME MOINUDDIN CONTACT PERSON PHONE 41138786 4 2 X MOBILE NO.OF BUS SLEEPER AC
TYPE
SLEEPER NO
47
GOKULRAJ TRAVELS
CONTACT NO. OWNERS NAME SHREEDHAR KALIDAS CONTACT PERSON PHONE 51247709 MOBILE 9448496089 2 2 2 NO.OF BUS SLEEPER AC
TOTAL
PAULO TRAVELS
CONTACT NO. OWNERS NAME CONTACT PERSON HARISH SHREEVASTAV PHONE 22384040 4 2 4 4 2 2 MOBILE NO.OF BUS SLEEPER AC
48
SEA BIRD TRAVELS

CONTACT NO. OWNERS NAME CONTACT PERSON PHONE 22094081 2 2 4 2 TOTAL 10 X X X X MOBILE NO.OF BUS SLEEPER AC
TYPE
SLEEPER NO
NAKODA TRAVELS
CONTACT NO. OWNERS NAME CONTACT PERSON PHONE 22094147 2 2 X X MOBILE NO.OF BUS SLEEPER AC
TYPE
SLEEPER NO
49
BLUE LINE TRANSPORT

CONTACT NO. OWNERS NAME RAVIRAJ CONTACT PERSON RAVIRAJ PHONE MOBILE 9980039490 2 2 2 2 2 2 2 2 2 2 2 TOTAL 22 NO.OF BUS SLEEPER AC TY
SLEEPER N
X X X X X X
KESINENI'S TRAVELS
CONTACT NO. OWNERS NAME TYAGRAJ REDDY CONTACT PERSON PHONE 41139521 2 4 4 2 2 2 MOBILE NO.OF BUS SLEEPER AC TY
SLEEPER N
X X X
50
UNIVERSAL TRAVELS
CONTACT NO. OWNERS NAME SATYA CONTACT PERSON SATYA PHONE 25535923 2 1 1 1 TOTAL 5 MOBILE NO.OF BUS SLEEPER AC
TYPE O
SLEEPER NO A
KRMS TRAVELS
CONTACT NO. OWNERS NAME CONTACT PERSON PHONE 26708358 1 1 1 1 MOBILE NO.OF BUS SLEEPER AC
TYPE O
SLEEPER NO A
51
SOUTHERN TRAVELS
CONTACT NO. OWNERS NAME DINESH SHETTY CONTACT PERSON DINESH SHETTY PHONE 26700039 MOBILE 9945826808 2 5 3 TOTAL 10 X NO.OF BUS SLEEPER AC
SLEEPE
VISHAL TOURIST
CONTACT NO. OWNERS NAME DAYANAYAK CONTACT PERSON PHONE 23444601 6 MOBILE NO.OF BUS SLEEPER AC
SLEEPE
52
MANJUNATH ROADLINES
CONTACT NO. OWNERS NAME MANJUNATH SHETTY CONTACT PERSON PHONE 22256988 MOBILE 9880322955 2 2 4 4 TOTAL 12 NO.OF BUS SLEEPER AC SLEEP
NO.1 AIR TRAVELS

CONTACT NO. OWNERS NAME SHETTY CONTACT PERSON PHONE 41315755 MOBILE 9886337755 2 2 2 2 2 2 NO.OF BUS SLEEPER AC SLEEP
53
CONTI TRAVELS
CONTACT NO. OWNERS NAME SHEKHAR CONTACT PERSON SHEKHAR PHONE 32971632 2 2 2 2 2 2 TOTAL 12 MOBILE NO.OF BUS SLEEPER AC
SLEEPER N
KOHINOOR TRAVELS
CONTACT NO. OWNERS NAME ASAD CONTACT PERSON ASAD PHONE 22877199 2 4 MOBILE NO.OF BUS SLEEPER AC
SLEEPER N
TOTAL
54
SPS TRAVELS
CONTACT NO. OWNERS NAME SREDDHAR CONTACT PERSON PHONE 26707081 2 2 2 TOTAL 6 MOBILE NO.OF BUS SLEEPER AC TYPE
SLEEPER NO A
GEE PEE TRAVELS

CONTACT NO. OWNERS NAME GHOUSE PASHA CONTACT PERSON PHONE 41139269 1 1 1 1 1 1 1 1 X X X X MOBILE NO.OF BUS SLEEPER AC TYPE
SLEEPER NO A
55
EMPEROR TRAVELS
CONTACT NO. OWNERS NAME SABU CONTACT PERSON SABU PHONE 25979713 MOBILE 9880590367 2 2 X NO.OF BUS SLEEPER AC SLEEPER
TOTAL
MB TRAVELS
CONTACT NO. OWNERS NAME CONTACT PERSON PHONE 22206277 MOBILE 9448206933 2 2 2 NO.OF BUS SLEEPER AC SLEEPER
56
NAME KPN TRAVELS KALADA TRAVELS SRS TRAVELS NATIONAL NDR NEETA TRAVELS
BUSES 70 37 50 50 42
No of Buses 80 60 40 20 0 1 2 3 4 5 6 BUSES
NAME
These are the major five Travel agencies which we have come across. KPN Travels SRS Traves Neeta Travels National NDR Kallada Travels Kpn is having the most no of Buses and they have the most no of destinations across Karnataka,The next is SRS Travels & National NDR
57
AC NA NA 20 NA NA
AC BUSES 1.5 1 0.5 0 NEETA TRAVELS NA
Series1
We came to the reference that only SRS Travels is having AC buses and no other company was having the AC buses which run through various cities.
58
NON AC 40 18 20 40 12
NON AC
45 40 35 30 25 20 15 10 5 0 NAME NON AC
Series1 Series2 Series3 Series4 Series5 Series6 Series7
We came to the reference that KPN & NATIONAL NDR is having the most number of non Ac buses as they are having the most urban routes due to which they are having most no of Non Ac buses.
59
VOLVO 30 19 NA 10 30
VOLVO
35 30 25 20 15 10 5 0 SRS TRAVELS KALADA TRAVELS KPN TRAVELS NAME 19 30 VOLVO NA Ser ies1 Ser ies2 Ser ies3 Ser ies4 Ser ies5
As being the Market leader Neeta travels And KPN Travels is having the most no of Volvo buses buses because thre buses mostly go to areas of Bombay And Pune.
60
NAME KPN TRAVELS
KALADA TRAVELS SRS TRAVELS NATIONAL NDR NEETA TRAVELS
DESTINATIONS CHENNAI, KALIKUT, COIMBATORE, ERNAKULAM, HYDERABEAD, MADURAI, PONDICHERRY, SALEM, BO THIRUVANANTHAPURAN, ERNAKULM,TRICHUR, HYDERABAD, MYSORE, KALIKUT, CHENNAI MADURI.PONUCHERRY,MUNNAR, BOMBAY,PUNA,BALGUM,HYDERABAD,CHENNI,OOTY,GOA,COOMBITURE MUMBAI, HYDERABAD, BELGAUM, KARAD, KOLAHAPUR
DESTINATION
1 0.8 0.6 0.4 0.2 0 1 2 3 4 5 6 7
Series1 Series2 Series10 Series11 Series12 Series13 Series14 Series15 Series16 Series17 Series18
With this we came to the infrence that KPN and Kallada Travels can be called as the king of the market as they are having the most no of buses for the different routes.
61
SUGGESTIONS
62
SUGGESTIONS
AQUAFINA is in the growth stage of product life cycle (PLC).There is a lot of demand for the quality product in the Market. Suggestion that should be taken into consideration are:
The company should make hindrance free agreements for travel owners of travel agencies to give there suggestion about the product. Company should pay special attention on the cos of the product as the customer & Travel owners need low cost and quality product. Company should come with various schemes by which they can attract the customers of ther target Market. Company should always be aware of the competitors schemes.
63
CONCLUSION
64
CONCLUSION
From the analysis of the data collected, practical visit to the retail outlet and from the experience of being a part of a great organisation we reached the following conclusion It was a vast untapped Market .Only 7% of the market is tapped and that is by the local competitors only.
But as of now people have become more health conscious.Thay want healthy products due to which there is a great chance for Pespsi to gain that Market.
As Tourism sector is growing very rapidly so due to that there is a good chance for Papsi to grow its Market in this Tours & Travel Industry.
As this sector is growing very fast due to much of entry of Foreign Tourist so due to which there is a good opportunity for the company to grab that market.
65
BOOK REFERENCES
Marketing management (Millennium edition, Prentice Hall of India) Marketing research (2nd Edition Wishwa prakashan) www.Google.com www.Pepsico india.com www.cola industry.com www.andromeda.rutgers.edu
- Philip Kotler
-C.R Kothari
66

Achint Kumar-0506-Pepsi Aquafina Bottle Water in Tours &amp; Travel Industry

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Achint Kumar-0506-Pepsi Aquafina Bottle Water in Tours &amp; Travel Industry

Uploaded by

Copyright:

Available Formats

PROJECT REPORT

Professor SUMITRA SREENATH MPBIM (Internal Guide)

MP BIRLA INSTITUTE OF MANAGEMENT

MP BIRLA INSTITUTE OF MANAGEMENT

Prof SUMITRA SREENATH (Project Guide)

MP BIRLA INSTITUTE OF MANAGEMENT

Mr NAGESH MALAVALLI (Principal)

MP BIRLA INSTITUTE OF MANAGEMENT

MP BIRLA INSTITUTE OF MANAGEMENT

MP BIRLA INSTITUTE OF MANAGEMENT

MP BIRLA INSTITUTE OF MANAGEMENT

MP BIRLA INSTITUTE OF MANAGEMENT

MP BIRLA INSTITUTE OF MANAGEMENT

MP BIRLA INSTITUTE OF MANAGEMENT

MP BIRLA INSTITUTE OF MANAGEMENT

MP BIRLA INSTITUTE OF MANAGEMENT

The Product Pepsi and its other Brands

MP BIRLA INSTITUTE OF MANAGEMENT

MP BIRLA INSTITUTE OF MANAGEMENT

Channels of Operations (Distribution Network)

MP BIRLA INSTITUTE OF MANAGEMENT

MP BIRLA INSTITUTE OF MANAGEMENT

MP BIRLA INSTITUTE OF MANAGEMENT

NEED AND IMPORTANCE OF STUDY

MP BIRLA INSTITUTE OF MANAGEMENT

Table 3.2 Competing products of Pepsi and Coke

MP BIRLA INSTITUTE OF MANAGEMENT

AREA OF STUDY AND METHODOLOGY

MP BIRLA INSTITUTE OF MANAGEMENT

MP BIRLA INSTITUTE OF MANAGEMENT

MP BIRLA INSTITUTE OF MANAGEMENT

The Research was made on the bases of:

MP BIRLA INSTITUTE OF MANAGEMENT

MP BIRLA INSTITUTE OF MANAGEMENT

MP BIRLA INSTITUTE OF MANAGEMENT

MP BIRLA INSTITUTE OF MANAGEMENT

Retailer Distributor Manufacturer Distributor Sub-Distributor Retailer Retailer Manufacturer

Various Channels of Distribution

Distribution of Pepsi in Karnataka-COBO

MP BIRLA INSTITUTE OF MANAGEMENT

MP BIRLA INSTITUTE OF MANAGEMENT

MP BIRLA INSTITUTE OF MANAGEMENT

Brand Carbonated Drinks

Price (bottle) Price (crate) 148

300ml Glass 330ml Can 600 ml PET 1 It Glass 2 It PET Slice

250 ml Glass 9 500 ml(PET) 20

Table 3.1 Packaging and Pricing of Drinks

MP BIRLA INSTITUTE OF MANAGEMENT

9880701707 9886198831 9845776997

#22 ALBERT VICTOR ROAD, KA

MP BIRLA INSTITUTE OF MANAGEMENT

MP BIRLA INSTITUTE OF MANAGEMENT

MP BIRLA INSTITUTE OF MANAGEMENT

MP BIRLA INSTITUTE OF MANAGEMENT

MP BIRLA INSTITUTE OF MANAGEMENT

MP BIRLA INSTITUTE OF MANAGEMENT

MP BIRLA INSTITUTE OF MANAGEMENT

MP BIRLA INSTITUTE OF MANAGEMENT

MP BIRLA INSTITUTE OF MANAGEMENT

MP BIRLA INSTITUTE OF MANAGEMENT

MP BIRLA INSTITUTE OF MANAGEMENT

MP BIRLA INSTITUTE OF MANAGEMENT

RAJ NATIONAL EXPRESS

MP BIRLA INSTITUTE OF MANAGEMENT

Achint Kumar-0506-Pepsi Aquafina Bottle Water in Tours & Travel Industry

Achint Kumar-0506-Pepsi Aquafina Bottle Water in Tours & Travel Industry