1. title of project : STUDY OF MARKETING STRATEGY OF AIRTEL LTD.

2.satement of problem: The purpose of this project is to know about the use of mobiles and the need of sales promotional activities and to know what are the promotional activities company follow to increase the sale. Now a days mobile service has become a necessary service. In field of marketing many kind of survey are conducted by Airtel time to time for promotion awareness. my job will be to evaluate present strategies and to find its effectiveness.

3. objectives :To study and interpret the sales promotion schemes running by airtel in NCR zone specially meerut, ghaziabad. And to know that how the consumer can be retain for maximum time on same network.

To study and analysis the Marketing and Promotional strategy adopted by Airtel in NCR Region. To determine the most popular telecom brand To determine the average age on consumers on same network To determine the best sales promotion scheme To determine the consequences of current schemes

4. methodology : Research Design: The type of research chosen for the study will be descriptive research.

Data Sources: The data will be collected through the distribution of questionnaire Primary Data: Questionnaire will be prepared and distributed to the people.

Secondary Data: Secondary data needed for conducting research work from company websites, library and search engines.

Research Instrument:

1. Multiple Choice Questions 2. exel Sampling Design: Sampling design is to clearly define set of objective, technically called the universe to be studied. Sampling technique used is simple random sampling method.

Sample Size: The sample size for this study is 100.

Statistical Tools Used: The data collected was analyzed by employing the following statistical technique:

ms excel

5. company name : airtel 6. company profile : Date of Establishment 1995 Revenue6716.88 ( USD in Millions ) Market Cap 1062548.9208608 ( Rs. in Millions ) Corporate Address- Aravali Crescent ,1 Nelson Mandela Road,Vasant Kunj Phase 2 New Delhi110070, Delhi Chairperson - Sunil Bharti Mittal MD - Sunil Bharti Mittal Directors - Ajay Lal, Akhil Gupta, Arun Bharat Ram, Bashir Currimjee, Chua Sock Koong, Craig Ehrlich, Deven Khanna, Lim Chuan Poh, Manoj Kohli, Mauro Sentinelli, N Kumar, Nikesh Arora, Paul O'sullivan, Pulak Chandan Prasad, Quah Kung Yang, Rajan Bharti Mittal, Rakesh Bharti Mittal, Sarvjit Singh Dhillon, Sunil Bharti Mittal, Tan Yong Choo, Vijaya Sampath

Bharti Airtel, incorporated on July 7, 1995 is the flagship company of Bharti Enterprises. The Bharti Group has a diverse business portfolio and has created global brands in the telecommunication sector. Bharti Airtel is Asias leading integrated telecom services provider with operations in India and Sri Lanka. Bharti Airtel has been at the forefront of the telecom revolution and has transformed the sect questioniore: QUESTIONNAIRE

QUS (1)Do you have any mobile connection?

QUS (2) Which age group you belong to? (a)15-20 (b)20-25 (c)25-35 (d)35- above

QUS (3) What occupation do you have? (a)Business (b)Professional (c)Government Employee (d)Student

QUS (4) Do you know how many telecommunication companies exist in Lucknow (a)6 (b)5 (c)4 (d)Not confirm

region?

QUS (5) If you have to purchase mobile phone connection which company you will prefer and why? (a)Airtel (b)Reliance (c)TATA indicom (d)Vodafone

QUS (6)How you came to know the scheme/service that you use? (a) Advertisements (c) Internet (b) Word of Mouth (d) Promotional activity

QUS (7) You would like to take Prepaid connection or Post paid connection?

number of respondent : 100

location : meerut, ghaziabad

method used to classify data: questinnaire