Interim report of ASIAN GRANITO INDIA LTD.

Submitted to: Mr. Tushar solanki (Faculty guide) Submitted by: Chaudhary Alpesh j

Index
Sr. no. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Contents Acknowledgement Preface Company Profile Product Profile & Analysis SWOT Analysis ET Details Achievements Strategy Limitations Conclusion Page no. 3 4 5 7 9 10 11 13 14 15

Acknowledgement
Motivation and co-operation are the main two pillars on which the success of any project relies. It is very interesting phenomenon that everybody is obliged to someone or the other. This obligation creates a sense of belongings and bondage, a beautiful world of people and friends. I must say that I have a feeling that I belong to such a world. The project of such magnitude could not be accomplished without the assistance and co-operation of several people. So let me have this privilege of expressing my gratefulness to all those who have helped me in the completion of this project report. This list of such people is indeed comprehensive but a few people need special mention. Firstly, with a deep sense of gratitude and indebtedness, I sincerely and whole heartedly thank Mr. Jagdish Patel & Mr. Jayraj Thaker, My project Guide for giving me valuable suggestions and advice throughout the execution of the project.

Chaudhary Alpesh J

Preface
As we were given the interim report of ASIAN GRANITO INDIA LTD. So, I am visited to Mr. Jayraj Thaker and Mr. Jagdish Patel. We all know the importance of the live project in this marketing era, so we are grateful to ICFAI National Collage to give us the opportunity to do the project in SIP and we are sure that it will help us in future. Through this project we learn how implement theorical knowledge in to real corporate life problem. Companies operating in the global markets, constantly strive to develop new and innovative techniques to enhance the logistics process. They try to provide the best quality product to their customer according to their preference.

Company Profile
Asian Tiles Limited has been churning out floor tiles since year 2000. Company have established fully automated manufacturing plant at Idar (Gujarat-India) and their products are well accepted in the market. Asian Granito India Ltd. has established manufacturing plant at Ceramic Zone, Dalpur, Sabarkantha District, Gujarat, India. The dynamic & experienced entrepreneurs Mr. Kamlesh Patel, Mr. Hasmukh Patel, Mr. Ramesh Patel and Mr. Mukesh Patel are the promoters and display acumen, exuberance and professionalism. Their in-depth knowledge, far sighted business policies, has strategically positioned Asian Granito as Indias leading manufacturer of vitrified tiles with in a short spun of time. Driven by innovation and passion to excel, Asian Granito provides the most exotic and aesthetic range of vitrified tiles in sprawling designs and Asian Granito is the formidable choice of architects, interior designers, constructions companies and customers due to the distinctive product range that comes with irreplaceable
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quality of international repute. Highly acclaimed for quality, our products are popular in India and overseas.

At Asian Granito India Ltd. modernization plays a pivotal role we embrace technological developments; changes are made in the technology and processes to meet the constantly changing requirements of clients. Our sophisticated manufacturing facility comprises of highly advanced technology and experienced workforce. Asian Granito takes pride for installing its manufacturing unit with India's Longest Roller Kiln, Indias first Horizontal Dryer from SACMI, Biggest Press 3590 from SACMI, India's Biggest Ball Mill, Roto Printer etc. With a total production capacity of plants, 15,000 Sq. Meter of tiles per day, our unit stands among one of the largest producers of vitrified tiles in India. As a result of our undeviating commitment to quality Asian Granito has created an enviable position in the industry and has been regular supplier to some of the most prestigious projects. Asian Granito aims to fully explore international avenues and emerging markets around the world.

Product Profile & Product Analysis

Product Profile:1. 2. 3. 4. 5. 6. 7. 8. 9.

10.

VITRIFIED ROCK SLAB THE DRAND ROCK MULTICHARGE VITRIFIED RUSTIC AQUART STEPS RISERS ELEVATION SKIRTING

Product Analysis:Design consistency : Compared to natural stones like marble, Asian Granito has far more consistency in design for greater aesthetic appeal.
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Polish retention : Unlike marble, Asian Granito retains its polish for long. Durable colour : Unlike marble which turns yellowish with passage of time, Asian Granito exhibits nil discoloration. Stronger than granite and abrasion-resistant : Asian Granito tiles look good year after year and makes for a long-term investment. Full-body-design : As the design pattern runs through the body of Asian Granito tile, surface wear over a period of time does no expose different patterns. Water absorption lower than 0.05% : Make Asian Granito stain-resistant, cleaner, more hygienic and maintenance-friendly. Chemical-resistance : Chemicals like light acids, can be used to remove the most stubborn of stains. Flatter joints : Less dirt collects at the joints. Skid-resistance when dry : Safe for the young and the aged. Pre-polished and pre-sized tiles : Ready-to-use Asian Granito tiles saves time in laying. ISO 9001:2000 accredited company : Customer can rest assured on product quality.
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SWOT Analysis
The strengths of the ceramic tile sector include a consolidated industrial system, the process of technological modernization that has taken place over the last fifteen years, the advantages in terms of production costs, which are as much as 30% lower than those of Europe and the United States of America, and well trained, expert personnel. But there are also weaknesses, which include fairly low per capita tile consumption (although this could well be considered an opportunity); a high degree of industrial fragmentation with a very large number of small and medium-sized companies that do not exploit economies of scale and have very small operating margins; the current threat from Chinese manufacturers who are able to market products with even lower prices; the substantial impact of an unorganised sector that is fairly resistant to technological modernisation and absorbs state incentives; the high costs or lack of availability of several factors such as energy and transport systems; raw materials that are not always of high quality; an underdeveloped local manufacturing good sector. In spite of these difficulties, the prospects suggest an annual growth rate of 15%, at least for the next 3-5 years, with potential for considerably increasing export share and the prospect for local manufacturers of a reduction in energy costs due to the growing availability of natural gas. Opportunity of the

company is that they started largest Wall plant and Artificial marble plant.

ET Details
ET Title:To sell 3000 boxes of vitrified tiles (i.e. 250 boxes per week) through company display room.

Objectives:To increase sales through AGIL display room. To increase the market value of the AGIL through sales. Convert the visiting customer into the loyal customer.

Target\ Task:Overall Target:To sell 3000 boxes (of vitrified tiles) of Asian Granito India Ltd.
1. 2.

Weekly Target:10

To sell 250 boxes (of vitrified tiles) of Asian Granito India Ltd.

Achievements
Week No. 1 2 3 4 5 6 7 Total Weekly target Nil Nil 250 Boxes 250 Boxes 250 Boxes 250 Boxes 250 Boxes 1250 Boxes Achievement
Familiarized with company

Product knowledge 215 Boxes 230 Boxes 240 Boxes 238 Boxes 255 Boxes 1178 Boxes

Out of 1250 boxes of vitrified tiles, I sold 1178 boxes of vitrified tiles and achieved 94% targets in 7 week.

Weekly Achieved Target

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Date-wise Achievements Details

Week No. 3rd Week 9-4-2008 10-4-2008 11-4-2008 Total 4th Week 14-4-2008 18-4-2008 Total 5th Week 21-4-2008 23-4-2008 Total 6th Week 28-4-2008 1-5-2008 Total 7th Week 6-5-2008 9-5-2008 Date

Selling Boxes 80 90 45 215 150 80 230 175 65 240 166 72 238 90 165

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Total

255

Strategy
To achieve a goal successfully one needs to sketch a perfect roadmap or strategy to the destination and also need to follow the path strictly. The strategies applied to achieve the above mentioned targets are as follow:

1.Handling walking customer to the display room. 2.Through dealers approach

Strategy
Handling walking customers Through dealers approach

% of sales 65% 29%

70% 60% 50% 40% 30% 20% 10% 0% % of sales Handling walking customers Through dealers approach

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Limitations
To achieved the targets, we have certain limits from the company and the limits are as follow:

Limited time period Can not accessed sales assigned to the sales executive. Can not sell product at a special rate. We can not sell product through door-todoor selling.

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Conclusion
I have achieved 94% of the target which is given to me till 7th week. By learnt some special selling skills and improve communication skills I will achieved more than 100% target in the remaining 7 week. In addition to it by splitting up the overall targets into weekly targets, the goal can be achieved thoroughly.

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