Professional Documents
Culture Documents
TRAINING REPORT ON
CONSUMER AWARENESS TOWARDS SARAS PRODUCT A Report submitted in partial fulfillment of the requirements for the award of the degree of BACHELOR OF BUSINESS ADMINISTRATION FROM
Submitted By: SWARPOO RAM VISHNOI B.B.A. (SEM-V) Submitted To: THE CO-ORDINATOR
ACKNOWLEDGEMENT
I take this opportunity to express my profound gratitude and deep regards to my guide Professor Mrs. Mridula Chanda for his exemplary guidance, monitoring and constant encouragement throughout the course of this thesis. The blessing, help and guidance given by him time to time shall carry me a long way in the journey of life on which I am about to embark.
It has been an enriching experience for me to undergo my summer training at SARAS DAIRY, which would not have possible without the goodwill and support of the people around. As a student of AISHWARYA COLLEGE JODHPUR I would like to express my sincere thanks too all those who helped me during my practical training program. At last but not least my grateful thanks to all my faculty members for the proper guidance and assistance extended by them. I am also grateful to my parents, friends encourage & giving me moral support. However, I accept the sole responsibility for any possible error of omission and would be extremely grateful to the readers of this project report if they bring such mistakes to my notice. SWARPOO RAM VISHNOI B.B.A. (SEM-V)
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PREFACE
Marketing is one most important function in Business. It is the discipline required to understand customers needs and the benefits. They Seek: No study can be termed complete if there is no practical experience. Hence need for training has become a real necessity. The training aims to prepare students through a process of practical experience. Practical exposure no doubt has contributed a significant amount of knowledge to me along with real life experience and was an ideal combination of academic knowledge and practical experience. Marketing activities can be regarded as life blood of all business concerns. In order to enhance the performance of marketing department and overall success of a business concern study of consumer behavior and their satisfaction sales and distribution channels, advertisement and competitive advantages is necessary. The performance of accompany is much important for an organization. Saras Dairy, Jodhpur is in fact a very ideal location to gain practical experience. I am sure the experience gained in short duration will go a long way in all my future endeavors.
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CONTENTS
SUBJECT 1. Introduction to Indian dairies with its general review Introduction of Saras dairy Problems/constructions/Limitations Learning In The Executive Training PAGE NO
2. 3. 4. 5. 6
Research Analysis along with pie chart 37-47 , key finding & suggestions Analysis of survey Problem definition 48-55 56 57-58 59-62 63
7 8 9
10 Bibliography
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GENEREAL REVIEW
Indian Dairy emerging as sunrise industry and contributes significantly in generating small and marginal farmers of rural INDIA, besides providing food security INDIA is blessed with huge bovine population of 196 million cattle and 80 million buffaloes accounting for 51% if Asia and 19% of world bovine populationthe largest in the World. Milk production in INDIA has increased from 20 MILLON tones to during 1970 TO 77 million in 1999 which accounts for 20% of the world`s milk production and stood first in the world`s milk production and registering growth rate of 5% per year. Indias dairy industry generates an annual business of nearly Rs 88,000 Crore
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Dairy sector provides regular employment to 9.8 million people principal status and 8.6 million people in subsidiary status, which together constitute 5 percent of total work force Dairy development owes much to the Anand pattern of Co-operative The Dairy infrastructure now comprises 25 states federation 170 district milk unions and around 1,00,00 village cooperative societies, through which rural milk production and procurement system have been effectively linked to urban markets consumption centers. Operation flood brought milk revolution in the country by transforming dairying into a core economic activity. The main challenge before Indian dairy sector improving quality, developing international accepted products and stepping up global marketing strategy. The future of Indian Dairy industry is promising since its de-licensing in 1992. The interest of multinational and Indian corporate in the industry has been growing, and the industrys growth potential is high as there is sufficient domestic demand and good scope for exports of milk products. India is emerging as one of the largest and fastest growing consumers market in the world with high income elasticity of demand of dairy products. Indian dairying is energy efficient labor incentive and ecological sound. Over 80% of milk sold in urban and semi urban areas is non-pasteurized from unorganized sector. THE overall market for liquid milk is growing 4 percent per annum.
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and Jaislmer village almost 24 bulk cooler through this the problem of farmer is eliminate. Whenever dairy vehicles reach late, milk keep in these bulk cooler. In the year November, 2005 after setup new milk centre at Bilara, the collection of milk was between 30 to 40 thousand liters.
means unit voluntarily to protect their economic and social interests. Thus it is protective mean adopted b such persons. It is based on principal Each for all and all for each
ORGANIZATION STRUCTURE
Organization is the structure framework of duties and responsibilities required of personal in performing various within the company. It is essentially a blue-print for action resulting in a mechanism for carrying out function to achieve the goals setup by the company.
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An organization structure shows the authority and responsibility relationship between various position in the organization and also clarifies who reports to whom. It is a set of planned relationship between groups of related functions and between physical factors. And personnel required for the achievement of organizational goals. The organizational structure is generally shown on organization chart. It represent authority relationship between various position in the organization by showing who reports to who me. It is a set of planned relationships between groups of related junctions and between physical factors and personnel required for the achievement of organizational goals. An organizational chart is a diagrammatical form which shows important aspects of an organization including the major function and their respective relationship. It is graphic portrayal of position in the enterprise and of the formal line of accountability among them. It provides a bird eye-view of the relationship between different departments or division of an enterprise as well as the relationship between the executives and the subordinates at various levels. An organization cannot work cutting a detents structure. The first step in designing the structure of an organization is to insetting and group the activities involved, whichs expressed as departmentation, because of the intimate connection between the felonry over time and cost accounts it is necessary into which the factories are usually divided the manner in which they are linked and way in which they are managed. In Paschimi Rajasthan Dugh Utpadak Sahakari Sangh Ltd. The overall management of these cones is under the control of the managing director Mr.R.K. Sangwa. The organization structure chart of this concern is given as under.
Managing Director--The managing Director (M.D.) is the key person of the company he gives all the information to direction of tech, Darnel of administration and directors of works.
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Purchases Officer--Purchase officer is in charge of purchase section who is assisted b two assistants. They collect information regarding price movement in different markets for each important markets they have appointed a buying agent who is authorized in advance to intake the purchase as and whom profited and to supply regularly to profitable and to supply regularly to the factor on the prevailing terms.
Sales manager---Sales manager are lineage of sales section of marketing and discharge his duties with the help other assistant sales manager, two salesmen. Their work to pass the finished products in the markets.
Store In Charge---Stores in charge gives the information to purchase and sales section as regards to how man quantity of raw material (raw milk) is lying in balance in stores and how many quantities of finished goods (milk & milk products) are in stores.
Personnel Manager--He is the in charge of personnel department, who is maintaining the records about costing, financial, and also assets and liabilities.
Account officerAccounts officer is the head of the account department, who is maintain the records about costing financial and assets and liabilities
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Marketing Department
According to Peter Drucker, The aim of marketing is to make selling superfluous. Marketing department is one the most important department in every organization. The marketing activities of the organization include providing support to the milk unions within and outside the state. The marketing department conducts various surveys to know the needs and expectations of the customers. Marketing department is responsible for the sale of liquid milk. It decides the routes by which the milk is supplied as well as decides the number of booths in district and up country. It also appoints distributors for supply of milk from dairy plant to different areas of district and up country market., Jodhpur is also marketing various fresh milk products in Saras brand like chhach, lassi, paneer, shrikhand, dahi and long life products such as ghee, skim milk powder and whole milk powder. Various sales promotion techniques are used by marketing department to increase the sale of Saras products like
It mainly includes the management related with:a.)Sales and Marketing b.))Advertisement Hoardings Glow sign board Gift hampers Banners Advertisement through local cable Wall paintings
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OPERATIONS DEPARTMENT
The operations department defines the working of the organization. Processes: The steps for preparation of various products are as follows: Process of making Ghee Pasteurizer
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Packing Department (Where the ghee is packed in 1 liter and liter packs)
Plain Chhach:
This is pasteurized milk which contains 3.1% fat and 8.6% SNF and acidity 1.08%. This milk is boiled at 40 degree celcius and 3% curd is added. It is diluted by 40% DTM. This is packed in 500 ml packets and supplied to the market for sale.
Namkeen Chhach:
In plain chhach various ingredients like 0.6% salt, 0.3% jeera, 0.15% rock salt and 0.1% pepper is added to make namkeen chhach and packed in 200 ml packets and supplied to the market for sale.
Lassi:
In plain chhach 12% sugar is added to make lassi and packed in 200 ml packets and supplied to the market for sale.
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Paneer Segment:
Paneer Vat (In this Vat the milk contains FAT 5.0% and SNF 9.0%.) The milk boils in paneer vat at 80 degree celcius and 2% citric acid is added in this milk to separate FAT, SNF and water
Paneer Hook (Then curded milk is pressed in paneer hooks for 45 minutes, then this paneer is put into chilled water at 5 degree celcius)
Packaging Department (Here the paneer is packed in 1 KG and 200 gm for sale)
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Facilities:
Saras Dairy, Jodhpur (PRDUSS Ltd., Jodhpur) provided the following facilities during operations:-
1) 2) 3) 4) 5) 6)
Safety for workers Medical facility First aid facility State of the art technology is used Insurance cover for workers Fire extinguishers are installed in the plant
Finance Department
Financial Management is defined as making available the required funds at an acceptable cost and making sure that the funds are suitably invested according to the plan. This task is performed by the Finance Manager of the organization.
1) Equity Capital: - Equity capital is the owners own capital invested in the business. 2) Debt Capital: - Debt capital is the capital raised from other sources which is invested in business.
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Arrange finances through loans from ICICI and HDFC. Final accounts are maintained yearly. Daily transactions are maintained in one day business. Budget is prepared by the Accounts Department.
Current ratio: This ratio reveals the relationship between current assets and
current liabilities. Current ratio = current assets / current liabilities
Quick ratio/ acid test ratio: The acid test ratio is the ratio between quick
current assets and current liabilities and is calculated by dividing the quick assets by the current liabilities. Quick ratio = Quick assets / current liabilities
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MARKETING-SARAS DAIRY
Till very recently, the marketing department was the most neglected. It was only after it was realized that the profits came from city sales, the union started paying attention to this most essential activityThe city sample at jodhpur has increased to nearly 90,000 LPD (june,2009) and has shown a steady growth over the last two years. Toned milk is the only type of milk processed. The dairy also manufactures other fresh products, but the production is order based and is has a very insubstantial contribution towards the total sales of the dairy.
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The dairy has appointed retailers (booth agents) throughout the city who sell milk. There are 330 agents in the city and these have been distributed over ten different routes. The dairy has provided tin booth to some of the agents while some of them have been provided with parlors. Currently 26 parlors are opened by the union. A break up of types off booth agents is provided in the graph.
The dairy has to spend Rs. 20lacs on transportation for transfer of milk from one place to another
As we see from the figure, more than half of the agents are roadside retailers. Both the shops and parlors are stoned structures the differences being that former are managed by the dairy staff. In jodhpur city
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A- ASC SUPPLY
Supply to the ASC centers from a substantial part of the total sales of the union. Rate of the ASC supply is decides at pune. This process is done through tender. Rajasthan Co-operative Dairy Federation Limited of Jaipur fills tender. The jodhpur union is catering to four ASC centers at present. They are jodhpur, jaisalmer, jessai and Pokaran. The contract is made through RCDF and rates at which supply is decided keeping in mind the prevailing market price at that time. The army pays the transportation cost or as is the case with pokaran ASC the army vehicle comes to collect the milk from the chilling centre. The details for supply are given in the table below:
From the chilling centers of pokaran and Barmer milk is supplied to ASC centers at jaisalmer and jessai respectively. Barmer center has started city supply since april 1997. Milk from pokaran is supplied in sealed cans to ASC, jaisalmer, while the other two centers (Barmer and jodhpur) supply packed milk to the ASC.
day, the booth agent has to deposit the full amount for the quantity of milk he indents for the next day. The total indent list of the booths of all different r routs reaches the dairy by 3p.m and accordingly the production department is given the target for the next day. However in the new indenting policy the transporter collects the indent for the next day and the money when he returns to the booths to collect the carats.
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Milk from the DCS is collected and brought to the six chilling at Balotra, Barmer, Phalodi, Pokaran, Merta city and Naguar as well as directly to the plant at jodhpur. From these chilling centers, milk is brought to the plant at jodhpur by milk tankers. From a mere thirty-eight Dairy Co-operative Societies (DCS) at the village level in 1974, the union has been able to establish and organize 782 DCS, out of which 375 are functional as in 2003-04. The total memberships of all these DCS stand at 51797. There has been a remarkable increase in procurement during the Ist five years, from an average of 39987 LPD in 1999-2000 to 63293 LPD in 2003-04, an increase of 58 percent.
The table given below provides chilling centers wise procurement details of the milk procured. The average fat percentage in the milk procured by the union is 4.5%, the average SNF percentage being 8.5% the average SNF content was below 8.3% about six month ago and the union has to mix milk powder(SMP) in order to bring the level of SNFG up to 8.5%. however due to strict steps taken thereafter the SNF content has gone up now. According to the PFA (prevention of food act) standards minimum percentage of fat and SNF should be 3% & 8.5% respectively. The collection of milk is contracted to transporters. The average transportation costs for the various chilling centers are providing in the Table.
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Procurement of milk Chilling Average No. of Average TRANSPORATION plant procurement routes Fat & cost SNF Pokaran 7419 4 5.0% 8.5 0.55 Phalodi 7448 11 4.0% 8.4 1.04 Balotra 13803 7 4.1% 8.6 052 Barmer 15993 18 5.0% 8.6 0.79 Merta 7083 4 4.3% 8.6 0.72 Nagore 1927 4 5.0% 8.4 2.38 Bilara 26669 4 5.0% 8.9 0.10 Direct to 11290 10 4.5% 8.5 0.82 plant
(Chilling Centre wise procurements details) The payments to the DCS is done every week PRDUSS pays the maximum procurement price to its procurement price to its producer vis--vis oher dairies of the state, though recently have been lowere
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Toned Milk
Composition: Fat %(Min.)-3.0 SNF %( Min.)-8.5 Pack Size-1/2 & 1 liter, 5 liter Self-Life/best before; 2 days from the date of packing when stored below 8C PRICE- Rs-21.00(liter), Rs 10.50(500ml), 105(5 liter)
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Standard Milk
Composition: Fat %(Min.)-4.5 SNF %( Min.)- 8.5 Pack Size-500ml& 1 liter Self-Life/best before; 2 days from the date of packing when stored below 8C PRICE- Rs-23.00(liter), Rs 11.50(500ml)
Taaza
Composition: Fat %(Min.)-3.0 SNF %( Min.)-8.5 Pack Size1 liter Self-Life/best before; 120 days from the date of packing when stored below 8C PRICE- Rs-32.00(liter),
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Dahi
Composition: Fat %(Min.)-3.0 SNF %( Min.)-8.5 Pack Size:- 200gm Self-Life/best before; 120 days from the date of packing when stored below 8C PRICE- Rs-8.00(2gm)
Paneer
Composition: Fat % 50 on dry matters Moisture%( Max.)-60 Pack Size:- 200gm PRICE- Rs-125(1kg), 25(20gm) Self-Life/best before; 15 days from the date of packing when stored below 8C
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Chaach
Composition: Fat %(Min.)-2.0 Acidity% (Max): 0.45 Salt: 0.75,T.S.%: 6-7% SNF %( Min.)-8.5 Pack Size-250ML, 500ML, 1 LITERPOUCH Self-Life/best before; 7 days from the date of packing when stored UNDER REFRIGERATION BELOW PRICE- Rs-7.00-500ML
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GHEE
Composition: Moisture%(Max) 0.3 FFA%(MAX) 0.3 Meets Agmark Standards. Pack Size 1liter polypack in duplex board carton 5 liter in tin Self Life / Best Before 9 month from date of packing for tin, 6 month for poly pack Price Rs 230 per kg
CHEESE
Composition: Fat%(Min) 4 on dry matter basis Moisture%(MAX) 47
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Added sales( Max) 2.5 Pack Size 400 gm, in metal cans Self Life / Best Before 12 month from date of packing under refrigeration at 4C.
LASSI
Composition: Fat%(Min) 2.0 Acidity% (Max) 0.5 Added sugar 8-10% T.S% 16-17% Pack Size 250 ml, poly pack Self Life / Best Before 7 Days from date of packing under refrigeration below 8C. Price Rs 7.00 (250ml)
TABLE BUTTER
Composition: Fat%(Min) 80.0 Moisture%(MAX) 16 Salt 2.3+ .02%, Crd% (Max) 1.0 Meets Agmark Standards Pack Size 100 ,g 500gm, Self Life / Best Before 12 month from date of packing under refrigeration below 20C. Prise Rs 87.00 (500gm), 18.00 (100gm)
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FLAVOURED MILK
Composition: Fat%(Min) 1.5 SNF %( Min.)-9.0 Added sugar AND PERMITTED FLAVOURS. Pack Size 200 ml, bottle & Tetra pack Flavouras Elaichi, Coffee, Straw Berry & Chocolate. Self Life / Best Before 3 month from date of packing Price Rs 11.00 each
MAWA
Composition: Fat% 30 on dry matter basis. Moisture%(Max) 30-35 Pack Size 200 ,g m Self Life / Best Before 20 days from the date of packing when stored below 8C.
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SURVEY RESEARCH
A survey research is defined as the method of collecting information by asking a set of pre formulated question in a predetermined sequence in a structured questionnaire to a sample of individuals drawn so as to be representative of a defined population. These questionnaires are administered to an individual or a group of individual through interview. Typical survey objectives involved describing or learning from an ongoing activity by studying the changes in behavioral pattern of the subjects of interest of the researcher. Method of survey research used by me: Door to Door interview.
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There is the limited time available each day and lots of tasks have to complete in a day like preparing a reports conducting surveys. Transfers given by the respondents are not always correct and may be misleading. It is a very time consuming to go Door to Door in order to conduct a survey of various homes and find their views and study their buying behavior. Sometimes it becomes very difficult to convince people as many of them are not at all aware of Saras products and some are very stubborn. It becomes slightly difficult to convince such people but it is challenging task and a good learning experience. Being trainee, non confidential information about the organization is available. This sometimes becomes a hurdle during the training. In some cases the respondent is not present at home. Sometimes the respondent are not executed, personal interviews are successful only when the respondents are educated.
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RESEARCH ANALYSIS
[A] CONSUMER SATISFACTION LEVEL IN MILK
Q NO (1)- Milk purchased from? purchase
23%
29%
saras dholwalas
17% 31%
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Q. NO (2)-Packets preferred?
9%
standard 37%
54%
toned gold
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22%
Key finding and suggestion- most of the consumers and families are
consuming 50 ltrs of milk per month. So it is suggested that we should persuade them to increase the consumption of milk by informing the value and new use of the milk in the dairy life. Consumers, which are purchasing below 50 ltrs per month, should be emphasizing while message is communicated. Advertising is required to them buy more quantity of milk.
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77%
Key finding and suggestion ---23% people who are facing this problem
will be definitely satisfied in near future with the proposed plan of department to launch 100 new booths in different parts of city.
(D) Do you find milk of saras is fresh and hygienic against the exposed? Milk sold in the market by other sources?
31% No Yes 69%
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Yes No 91%
Key finding and suggestion --Service vans and channel of distribution are
not satisfactory, i.e. most of the people are unsatisfied and hence rescheduling of home delivery is required to installed.
No
Yes 74%
Yes No
63%
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Ghee
13% 15% 61% 11% saras Krishna amul
other
Key finding and suggestion-- since major competitors are leading due to
low pricing e.g. Krishana and Amul. We have to reformulate the pricing strategy of ghee to gain the overall market competitiveness, As low priced ghee is more preferable along with quality standards. Here others brands are doing well. i.e. exposed local and dalda etc.
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3 Paeer
3% 22%
Paneer
Local Shop saras amul
7%
68%
rural supp.
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Key finding and suggestion --Amul is having bigger share due to all india
exposure of broadcasting media, but still Saras can grab a healthy share with local media advertising.
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RESEARCH DESIGN/METHODOLOGY
Resarch design is defined as a systematic and objective process of gathering, recording and analyzing data that provides information to guide business decisions. The process of business strategy can be divided into three phases planning, execution and report preparation. The planning phase begins from problem/opportunity identification and leads to selection of the sampling procedure. Data collection and evaluation can be described as the execution phase of the business research process, while report generation can be considered as the last phase. Steps in the research design process
P L A N N I N G
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E X E C U T I O N
Data Collection
REPORT PREPRATION
Marketing research is defined as the formal process of collecting information, analyzing the result, communicate the findings and implementation in terms of marketing actions. Analysis of information is used in evolving some marketing and financial decisions.
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1) Primary method: In this type of method data is collected with the help of face to face interaction with a person.
2)
Secondary method: It does not involve face to face interaction. In this type of method
data is collected through other sources like internet, books, etc.
In this project I have used both the methodologies to collect the data.
Primary Method:
1) I have used primary method to collect data from various departments of Saras Dairy, Jodhpur(Alwar Zila Dugdh Utpadak Sahakari Sangh Ltd., Alwar) by talking to heads and staff members of each department. 2) Data is also collected by preparing a questionnaire and asking the respondents to fill up the questionnaire. 3) Data is also collected by conducting one to one interviews.
Secondary Method:
1. I have used secondary method to collect some data from the annual accounts of the company Saras Dairy, Alwar (AZDUSS Ltd., Alwar) 2. Data is also collected from the Annual publication of Saras (Magazine)
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ANALYSIS OF SURVEY
Market for Dairy Industry is captive, as people will stop dairy products. In addition, the market for dairy products will keep on increase will the increase of awareness in the people. Increase in adulterated material is showing a new path to the large scale dairy industry. It also gives a huge employment to many unemployed. The main positive point for the Dairy industry is huge turnover and return with low investment. Large scale dairy industry helps in social benefit by taking care the public health by selling fully Quality control products according to the norms of govt. The industry should also keep an eye on the Fake products produced by the company`s name Company should also see that their products are not sold beyond M.R.P. During the last few years the dairy scenario has undergone a diversity change. Due to entry of other competitors, it has become necessary for saras to frame new strategic that enable them to survive and thrive in the long run. The whole concentration has thus shifted to ensure the customer services with maximum satisfaction of the customers. Customer service in dairy sector refers to the satisfaction of need of the customers at the right time as per their requirements. The quality of customer service directly affects customers patronage as these companies are basically
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sellers of public utility services. Success or failure of these companies therefore, depends on the quality and the range of services offered to the customers. Though the have a lower share in customer deposits, they command a higher share of the net profit. However, they differentiated their operations by focusing on premier customers and set superior standards in productivity, customer service and operating efficiencies by using state of the art technology. Global best practices were introduced and practiced. More importantly, they built durable competencies by attracting the best manpower, building proprietary technology and process and by building strong brand image. This research study has attempted to assess feedback to the gaps. Which are yet to be. This chapter covers exclusively the analysis of survey results.
THE SURVEY
It was decided to conduct a survey of 100 workers/employees to assess the consumer profile in saras dairy. Random sampling technique was used to pick out a sample of the consumers. A structured questionnaire was used to obtain information about various aspects of the marketing department.
THE ANALYSIS
The questionnaire was prepared to bring out the various aspects of Marketing management provided by saras dairy. According, some questions were asked to the respondents. Question wise analysis revealed the following;
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LEVEL OF SATISFACTION
S.NO 1 2 3 Level of satisfaction Highly Satisfied Satisfied Unsatisfied Total No. of respondents 30 5 5 40 Percentage (%) 75 12.5 12.5 100
The table reveals that consumers are highly satisfied as 75%. Respondents have said this. There is balance percentage of dissatisfied and less satisfied consumers i.e. only 12.5% have said like this the reason behind this is that there is good relation with the consumers and they are also satisfied with products and benefits provided by the organization
Feedback of Saras Dairy S.No 1 2 Attribute Yes No Total No.of respondents 35 5 40 Percentage 87.5 12.5 100
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Problem Regarding Pricing S.No No.Of Percentage% respondents 1 Yes 25 62.5 2 No 15 37.5 Total 40 100 The table that as 37.5% respondents having no problem regarding pricing, and 62.5&% have problem regarding. Thus, his reveals that saras have no control on price. Description
Packaging of saras products S.No 1 2 Description Yes No Total No.Of respondents 37 3 40 Percentage% 92.5 7.5 100
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RECOMMENDATIONS
On careful observation of Saras Dairy during the training period I have the following suggestion for Saras Dairy, Jodhpur which on proper implementation may provide a big boost to it. All information regarding Saras Dairy and its products should be available on internet. Increase in advertisement and publicity. Motivation program for booth and parlor owners. Marketing department should be well furnished and attractive. Jodhpur Dairy should give milk products competitive prices and facilities. Glow sign boards should be provided to booth and parlor owners. New product should be launched like ice-cream. To popularize Shrikhand free sample may be distributed at some public place. Inspection and frequent check of booth and parlors. Good co-ordination between marketing department and booth, Parlor owner. New technology should be adopted from national and international Company Experts in the Field.
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CONCLUSION
The project marketing strategies of milk products with special reference to SARAS Dairy in Jodhpur has been undertaken during the training period gave an opportunity to study the system in detail and have an insight into the organization marketing. The organization has a very well thought out organizational structure, streamlined procedure and wellmotivated workforce. The objectives are very clear and unambiguous. The motivation levels very high and everyone seemed to be highly satisfied with marketing strategies as well as the attitude of the management. As we know that SARAS is very big organization and market leader in dairy products. It has maximum market share in Milk, As we know SARAS is a co-operative organization, With the help of research, company can find out its week points in Dairy product and can increase its market share through rectify mistakes. People have believed in SARASS product and they will accept
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The survey resulted into following conclusions: SARAS must come up with new promotional activities such that people become aware about Ice-cream,
Quality
is
the
dominating
aspect
which
influences
consumer to purchase SARAS product, but prompt availability of other brands and aggressive promotional activities by others influences the consumer towards them and also leads to increase sales.
In comparison to SARAS Products, the other players such as Amul, and Krishna provide a better availability and give competition to the hilt.
People are mostly satisfied with the overall quality of SARAS Products, but for the existence in the local market SARAS must use aggressive selling techniques.
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Paschimi Rajasthan Dugdh Utpadak Sahakari Sangh Ltd., Jodhpur Date:_________ Questionnaire for Customers 1) Name 2) Address : ___________________________________ : ___________________________________ ___________________________________ ___________________________________ 3) Profession 4) Age : ___________________________________ : ___________________________________ Yes No
6) Number of family members : _______________ Adults __________ Children _________ 7) Do you use Saras Products : 8) If yes which products do you use? Milk : Full Cream Skimmed Butter Chhach : Plan Dahi Toned Double Toned Ghee Namkeen
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Yes
No
Paneer
Shrikhand
Lassi :
Sweet
10) Do you think that Saras products can be improved further? Yes No
11)How do you came to know about Saras Dairy ? i.)Advertisement iii)Through booth agents ii) Friends & Relative iv)Others
12) Do you have any suggestions for further improvement of Saras products? __________________________________________________________ 13) Which is your nearest Saras booth? _________________________________________________________ 14) Are number of booths sufficient in your locality? Yes No
Yes
No
If yes, which types of products? ______________________________________________________ 18) Are you satisfied with the price of Saras Products? Yes No
If not why and what should be the right price? __________________________________________________________ 19) Do you think Saras Dairy work on the complaints given by the consumers? Yes No
Q1. From how long you taking SARAS milk ? A)1Yr B) more than 1 Yr C) less than 1Y r
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Q3. Are you taking all the products of SARAS or not A) YES B) NO
Q5. How much Quantity of SARAS milk consumed in a day from your booth? ________________________________________
Q6. According to you who are better between AMUL and SARAS? ________________________________________ Q7. Why? Reason for above answer. ________________________________________
BIBLIOGRAPHY
BOOKS
Marketing management-philip kotler Marketing Management in Indian perspective- jha & Singh Pamphlets and information from SARAS Dairy Learning % observation from SARAS Dairy
1. www.sarasdairy.com 2. www.google.com 3. www.marketresearch.com 4. www.dairy.com 5. Research Methodology. ( Harper W.Boyd, C. R. Kothari )
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