A STUDY OF RETAILERS PERCEPTION ON HIMALAYA DRUGS LTD.

Submitted in partial fulfillment of the requirements for the Two Year Full Time Post Graduate Diploma in Management (PGDM)

By: Manish Kumar Enroll. No: 13026 Batch: 2011-1013

Under the Guidance of Prof. Neha Zaidi (Faculty ITS-IM)

I.T.S- Institute of Management Greater Noida Session: 2011-13

GUIDES CERTIFICATE

This is to certify that Mr. Manish Kumar, Enroll. No.13026, a student of Post Graduate Diploma In Management,ITS-Institute of Management Session 2011-2013, has completed Dissertation report on the topic SALES AND PROMOTIONAL STRATEGY OF HIMALAYA DRUG COMPANY under my supervision. He has completed the project report in most systematic and regular way, his dedication and sincerity during project is highly commendable.

I wish him all the best for his endeavor.

Proff NEHA ZAIDI ASST. PROFESSOR (PGDM) ITS-INSTITUTE OF MANAGEMENT GREATER NOIDA

DECLARATION

I hereby declare that the project work entitled A STUDY ON SALES & PROMOTIONAL STRATEGY OF HIMALAYA DRUG COMPANY, submitted to the ITS-Institute Of

Management, in partial fulfillment of the requirement for the award of the degree of Post Graduate Diploma In Management is a record bonafide research carried out by me under the guidance in Neha Zaidi. Prof. ITS-Institute of Management, Greater Noida, and this project work has not formed the basis for the award of any Degree/Diploma/Fellowship or similar title to any candidate of any university.

Date:. Greater Noida MANISH KUMAR

ACKNOWLEDGEMENT

I gratefully, acknowledge to all those persons who have supported me for the successful completion of this project internship work. I thank Neha Zaidi, Asst. Prof. ITS-Institute Of Management, Greater Noida, who allowed me to carry out the dissertation work successfully under his guidance and allowed me to get aware of the industry. I sincerely express my gratitude to Mr. Suneet Jayaswal, Zonal mnager, Himalaya Drug Company, Patna Division . Who really helped me as the project guide like a mentor during the internship from his branch.
I would also like to thank all the faculty members of ITS-Institute Of Management, and also the whole staff members of HIMALAYA DRUG COMPANY (Poonam Enterprises, C&F), PATNA as a whole.

I thank my beloved Parents and my younger brother for her valuable support, without them it could have been very difficult for to give a proper shape to my internship work. Finally, I thank to all those kind enough respondents who provided their valuable time to me for responding my questionnaire that was mandatory for my internship work I had done. Thank you once again to all.

MANISH KUMAR
Enroll No. 13026 PGDM 6th Trimester ITS-INSTITUTE OF MANAGEMENT Greater Noida

TABLE OF CONTENT

CHAPTER Chapter 1

Chapter 2

Chapter 3

Chapter 4 Chapter 5

TOPIC Introduction 1.1Introduction about the study 1.2Objectives of the study 1.3Importance and the relevance of the study 1.4Scope of the study 1.5Limitations of the study Profile of Himalaya 2.1 Ayurveda an Introduction 2.2 History of Himalaya 2.3 Company Profile 2.3.1 Overview 2.3.2 Brand Identity 2.3.3 Mission & Vision 2.3.4Chairman Message 2.3.5 Customer Testimonial 2.3.6 Privacy & Quality Policy 2.3.7 Production 2.3.8 Global Strategies 2.3.9 Management Hierarchy 2.4 Divisions of Himalaya 2.5 Promotional Strategies 2.6 Product Profile 2.7 Review of Literature 2.8 Marketing Strategies 2.9 Field Experience 2.10 Distribution Channel Research Methodology 3.1Introduction 3.2Research Design 3.3 Method of data collection 3.4Data Collection 3.5Sample Design Data Interpretation Findings, suggestion & conclusion 5.1 Findings 5.2Suggestions 5.3Conclusion Bibliography Questionnaire

PAGE NO. 03 04 05 06 07 12 13 14 16 17 18 19 20 24 27 29 31 32 34 35 42 48 51 54 58 59 61 63 64 66 88 90 92 95 97

LIST OF TABLES & GRAPHS

Table no. 01. 02. 03 04 05 06 07 08 09 10 11 12

Topic name Chemist who deals in Himalaya Rating of Himalaya Drug Company Product Efficiency Product Literature Satisfaction level with the behaviour of Himalaya People Demand Type Demand of Himalaya Product Products the chemist mostly deal Closest competitor of Himalaya Satisfaction of Himalaya dealer Satisfaction level of Himalaya with its competitors Effective customer with respect to age group

Page no. 67 68 69 70 71 72 73 74 75 76 77 78

PREFACE

The present era is an era of BRAND MARKETTING. The business of brand marketing can be compared to the game of chess. In the area of marketing brand name on the board of chess. The dissertation report preparation is a part of curriculum of Post Graduation Diploma in Management. For the purpose it is required for an award of our Post Graduation Diploma in Management curriculum. A dissertation report is a scientific and systematic study of real issue on a problem with the application of management concept and skill. The study can deal with small and big issue in any division of an organization. It can be case study where a problem has been dealt with through the process of management of data, analysis and interpretation of data leading to valid conclusion. Actually it is a way to practice what we have learnt. It enables me to apply my conceptual knowledge in a practical solution and to learn the art of conducting study and presenting the findings in systematic and scientific manner. I frequently hope that, this dissertation report would be considerable help to the management for developing strategies in those areas.