1.0 1.

Report Objective Objective

To going operate this business, our company has some objective.

Those objectives are important to ensure that the purpose or goal of our business is running smoothly during the business time. Main objective of our company doing this business is wish to let all Malaysian know that local fruit such as jack fruit can be producing in a new product which is the product of our company is jack finger. Before our company operates this business, we have tried to attempt how to produce this product and now we have necessary skills to make it. Our company want to prove that this business can be commercialize in local market even though go through international field. Besides, we also develop how to be a creative person in this business. This can prove that how we use the wasting product from jack fruit which is the seed fruit and producing to a new product which is jack finger. Besides, we also ensure that all product made by our company are in accordance with the prescribed business standard and it is from a good quality material. Our company are also guaranteed that product from our company are clean and fresh by practices our high hygiene discipline. At last, all our company members are hope that we can gain a lot of experience and knowledge of how to operate and manage a business so that we can make self-employment soon after graduation. The purpose of this business is carried on is to promote local products and local fruits of our domestic and overseas. We also wish to inform that Malaysia can also commercialize local fruits and acceptable market. In addition, we also want to bring awareness to the public or the community how to be creative and how to use the waste from the fruit to be a new product can be sold in the market. We have the initiative to use the waste from the seeds of jackfruit to be the radius of jackfruit seeds or jack finger termed as our products. We use jackfruit seeds are usually removed by the person to make a new product. This is because we saw the potential of jackfruit seeds may be a food product that is new and has never been more people try to make it. So, we decided to make this seed as a new food product. In carrying out our operations, this has made us to be a creative and competitive. We hope our products can be a new or a first product is made by using waste products from jack fruit, and it can be accepted by everyone, no matter the country or abroad. In addition, we hope to produce new products to help others and raise the country's name in another country.

2.0 LOGO
J - JACK FRUIT F - FRIEND ALWAYS TOGETHER TO MAKE THE DICISION RED - BRAVE TO TAKE A RISK IN BUSINESS WHITE - CLEANLINESS OF CONSCIOUS LIVING OUR BUSINESS JACK FRUIT - OUR MAIN INREDIENK IS JACK FRUIT.

2.1 MISSION

TO PRODUCE THE BEST PRODUCT FROM THE LOCAL FRUIT COMERCIAL IT INTO THE GLOBAL VARIASION OUR PRODUCT BE THE FIRST COMPANY TO PRODUCE NEW PRODUCT FROM THE SEED OF JACK FRUIT.

2.2 VISION
I. TO BE THE BEST AMONG THE BEST

3.0 Business Profile

3.1 COMPANY NAME

: JF Enterprise

3.2 COMPANY ADDRESS

: No 206 Blok B, Jalan Pis 1/52, Petaling Utama 13, 46000 Petaling Jaya, Selangor.

3.3 AN OPERATION ADDRESS

: Putra Food Court, Kolej Pendeta Zaba University Putra Malaysia, Selangor Darul Ehsan

3.4 EMAIL ADDRESS

: JF ENTREPRISE@YAHOO.COM

3.5 No. TEL / FAX

: 016-2981721/ 03-22873456

3.6 DATE REGISTER BUSINESS

: 13 September 2011

3.7 TYPE BUSINESS

: Preparation and manufucture of food

3.8 OWNERSHIP

: Partnership

3.9 BEGINNING MODAL

: RM 500.00

3.9.1 BANK DEAL

: Maybank

3.9.2 BANK ADDRESS

: Taman Kuchai Lama, Petaling jaya

3.9.3 ACCOUNT BANK

16245175689254

4.0 ORGANIZATION STRUCTURE

MANAGER
Name Age Position : Siti Norain Binti Mohd Noor : 23 year : Manager

Date / Place of Birth : 15 March 1988 Current address : T2.216, Blok Cendikiawan, Kolej Pendeta Zaba, Universiti Putra Malaysia. Contact No. NRIC No. Email Nationality Race Religion Gender Marital Status : 016-2981721 : 880315-14-5924 : Miain88_haney@yahoo.com : Malaysian : Malay : Islam : Female : Single

ASISTANT MANAGER
Name Age Position : Nor Azimah Binti Adnan : 23 years : Assistant Manager

Date / Place of Birth : 16 February 1988 Current address : T2.312, Blok Cendikiawan, Kolej Pendeta Zaba, Universiti Putra Malaysia. Contact No. NRIC No. Email Nationality Race Religion Gender Marital Status : 012-2137870 : 880216- 10-5492 : Azie_adnan55@yahoo.com : Malaysian : Malay : Islam : female : single

FINANCE 1
Name Age Position : Nora Azriana Binti Sabri : 19 years : Manager of finance

Date / Place of Birth : 28 January 1991 Current address : T3 .312, Blok Cendikiawan, Kolej Pendeta Zaba, Universiti Putra Malaysia. Contact No. NRIC No. Email Nationality Race Religion Gender Marital Status : 010-2813252 : 920128-01-6194 : nurshah59@yahoo.com : Malaysian : Malay : Islam : female : Single.

FINANCE 2

Name Age Position

: Sim Li Wah : 20 years : Assistant Finance 2

Date / Place of Birth : 2 august 1991 Current address : T1.102 Blok Bijaksana, Kolej Pendeta Zaba UPM Serdang, Selangor Darul Ehsan Contact No. NRIC No. Email Nationality Race Religion Gender Marital Status : 017-3922097 : 910802-05-5250 : slw_elva@hotmail.com : Malaysian : Chinese : Buddhist : female : single

MARKETING 1
Name Age Position : Nur Ain Binti Mohd Zabir : 20 years : Manager of marketing and sales

Date / Place of Birth : 27 January 1991, Hospital Sungai Petani, Kedah. Current address : T2.216, Blok Cendikiawan, Kolej Pendeta Zaba, Universiti Putra Malaysia, Serdang Selangor Darul Ehsan Contact No. NRIC No. Email Nationality Race Religion Gender Marital Status : 0147431506 : 911027025700 : ainnia_k1991@yahoo.com : Malaysian : Malay : Islam : female : Single

MARKETING 2

Name Age Position

: Nur Faizah Binti Rifin : 20 years : Assistant of sales and marketing

Date / Place of Birth : 1 may 1991 Current address : T2. 311, Blok Cendikiawan Kolej Pendeta Zaba, UPM Contact No. NRIC No. Email Nationality Race Religion Gender Marital Status : 012-9995466 : 910501-03-5758 : Faizah_91152@yahoo.com : Malaysian : Malay : Islam : female : single Serdang, Selangor Darul Ehs

OPERATION 1

Name Age Position

: Zulaikha Binti Nahar : 23 years : Manager of Operation

Date / Place of Birth : 23 March 1988 Current address : No 005, Blok Arif, Kolej Pendeta Zaba, UPM Serdang, Selangor Darul Ehsan Contact No. NRIC No. Email Nationality Race Religion Gender Marital Status : 017-3482602 : 880323-14-5254 : Zulaikha88_ateh@yahoo.com : Malaysian : Malay : Islam : female : Single

OPERATION 2

Name Age Position

: Nur Faridah Binti Zahari : 20 years : Assistant of Operation

Date / Place of Birth : 29 November 1991 Current address : No. 2316 Blok Kijang, KOSASS, UPM Serdang, Selangor Darul Ehsan. Contact No. NRIC No. Email Nationality Race Religion Gender Marital Status : 014-5166171 : 911129-11-5798 : nurfaridahbintizahari@yahoo.com : Malaysian : Malay : Islam : female : single

ADMINISTRATION 1
Name Age Position : Nurhana Binti Mahat@Yaacob : 21 years : Manager of Administration

Date / Place of Birth : 12 January 1990 Current address : T2.311, Blok Cendikiawan, Kolej Pendeta Zaba, Universiti Putra Malaysia, Serdang, Selangor. Contact No. NRIC No. Email Nationality Race Religion Gender Marital Status : 013-6039371 : 900112-11-5018 : Norhana_90@yahoo.com : Malaysian : Malay : Islam : female : Single

ADMINISTRATION 2

Name Age Position

: Nor Syakira Binti Hairi : 20 years : Assistant of Administration

Date / Place of Birth : 20 July 1991 Current address : T2.317, Block Cendikiawan, Kolej Pendeta Zaba, Universiti Putra Malaysia, Serdang, Selangor. Contact No. NRIC No. Email Nationality Race Religion Gender Marital Status : 013-4558331 : 910730-08-6516 :nsh_syakira@yahoo.com : Malaysian : Malay : Islam : female : single

5.0 ASPECT OF ADMINISTRATION AND BUSINESS MANAGEMENT

Organizational structure that formed by business is include management all aspects as a Business Entity and it cover several functions. Overall, organizational structure for the business is like under:

MANAGER SITI NORAIN BT MOHD NOOR

ASISTANT MANAGER NOR AZIMAH BT ADNAN

FINANCE NORA AZRIANA SABRI SIM LI WAH

MARKETING/SALES DEPARTMENT NUR AIN MOHD ZABIR NUR FAIZAH ARIFIN

OPERATION DEPARTMENT ZULAIKHA NAHAR NUR FARIDAH ZAHARI

ADMINISTRATION NORHANA BT HAMAT@YAACOB NOR SYAKIRA BT HAIRI

5.1

FUNCTION AND RESPONSIBILITY JOBS:

This business split into four (4) parts, which are Finance Department, Marketing & Sales Department, Operation Department and Administration Department.

5.1.1 MANAGER: Overall General Manager, Miss Siti Norain Binti Mohd Noor was this liable on in business

general workings of business

matter to

develop and increase and

matter. Also monitors all part that had in this business and are dealing with external parties to get technical information, marketing and advisory service

5.1.2

ASSISTANT MANAGER:

As Assistant Manager, Miss Nor Azimah Binti Adnan scope of work was to help manager from business growth. Administration aspect, developing business and company

5.1.3

FINANCE DEPARTMENT

Financial Manager responsible to all business related to expenditure and money receipt including keep record about and business with Bank. This scope of

work presided by Miss Nora Azriana Binti Sabri and Miss Sim Li Wah

5.1.4

MARKETING / SALES DEPARTMENT

Marketing and Sales Department, responsible to be doing promotion from time to time, to customer. develop sales Also market including get new diversity strategy customer and maintain present to increase sales.

This part is in lead by Miss Nur Ain Bt Mohd Zabir and aided by Miss Nor Faizah. Bt Rifin

5.1.5 OPERATION DEPARTMENT Ensure sale of business run smoothly this department should also ensure essential goods such as raw material and dry and always adequate other supplies. Including keep all purchase record and stock also that there is cleanliness staying in state that is under control and clean business area

5.1.6 ADMINISTRATION DEPARTMENT Responsible on office daily walk business and staff. Carrying out works related to report and annual audit responsible in salary

payment to staff and company owners Have relationship that is good between every department to ensure

business shaping up so that business objective achieved

6.0 BUSINESS OPERATION

Business operation is an activity that gives advantage to a company. Operational management of a network and controlling the activities planned to Use all resources available to produce a service during this activity took place. In this business, we had to compete with other stalls where there are stalls .That owner already has experience and knowledge in business. Despite this, this does not affect us because some of our team members already .Have experience in this business also. We promote our food by stretching a banner at the booth.

Zone At the site Kolej Serumpun

Tax Tax not imposed because that area free from tax.

Equipment Packaging equipment like plastic, plastic cup / cup polystyrene.

Facility Not facility

Transport We use car as major transportation to carry product

6.1

Supplier

NSK Hypermarket

Lot 32, Batu 9, Cheras Selangor, Darul Ehsan

1. Oil 2. Flour 3. Wheat Flour 4. Salts 5. Eggs 6. Black Pepper 7. Bread Crumbs 8. Cheese

Lee Yong Kian

No. 13, Jalan Balakong Jaya Jalan. 18, Taman Balakong Jaya 43300, Seri Kembangan, Selangor Darul Ehsan.

1. Plastic Cup 2. Tissue

AF Chicken Sdn. Bhd.

Lot 426, Jalan Besar Seri Kembangan 43300, Selangor, Darul Ehsan

1. Chicken

Chee Seng Fruit Enterprise

Lot 3-1-9, Pasar Borong, Taman Equine, Selangor

1. Jack Fruit

6.2 Ingredient and equipment 6.2.1 Ingredients chicken jackfruit seed wheat flour salt egg black pepper breadcrumbs

cheese oil

6.2.2 Equipment for cooking skillet oil gas stove gas spatula

6.2.3 Equipment for packing 6.3 plastic bag plastic cup

Table of ingredient

Ingredients Chicken Jackfruit Wheat flour Salt Eggs Black pepper Bread crumbs Cheese Oil

Quantity 0.75 kg 10 kg 0.5 kg 0.02 kg 30 0.05 kg 0.5 kg 0.025 kg 1 kg

Preparation to make Jack Finger

Procedure preparation Jack Finger

1. prepare the ingredient 2. Soak the seed 3. Boil the seed 4. Separate skin from the seed 5. Grinding jackfruit seed with flour 6. Mixture and adding flavor 7. Shape the mixture 8. Coat the shape 9. Fried the jack finger Table of equipment and suppliers Num. 1 Types Unit Functions For frying Suppliers jack Pn. Basirah

Equipment like gas stove, tong 1 gas, skillet and spatula.

finger. 2 To carry the En Sabri

Table

goods sold. 3 Canopy 1 To protect goods En Sabri from rain. 4 Plastic / cup 1000 To packaging the Lee Yong Kian goods. sun and

6.0
6.1

ASPECTS OF MARKETING
AREA / LOCATION OF BUSINESS During our business time, as a student at University Putra Malaysia (UPM) we

are going everywhere around our university to promote and sell out product. Main venue of our business is around food court at university which is Kolej Serumpun and Putra. Moreover, we are going to promote in every kolej too which is we post our poster in every hostel so the student can refer the poster and order with us. The following diagram is the reference location of our business.

6.1.1 TARGET MARKET

For a business which wants to success, target marketing is very important. This is because a business without customer its difficult to operate. As everyone knows, University Putra Malaysia (UPM) is a biggest university among local university. So, at first our company is going to target students. This is because there are lots of the students in university. Besides, we also target public employees in (UPM) even is private employees. Moreover, we are also targeting our friends in kolej or in class. In (UPM) have a medical center and it open to public so that we are going to target the patient or any visitor when they visit in (UPM). To attract attention from public, we are going to paste the poster and distribute fliers and pamphlets.

6.1.2 MARKET SIZE

Market size is the around UPM and surrounding. Based on research conducted focus on students and university staff, this group is estimated that approximately 65% resident. Total target of 1000 people are expected in the range (% x1 000). Each person will spend in the budget for a day RM2.00 for snack

6.1.3 COMPETITOR ANALYSI AND JF

Name

Product

Strength

Weaknesses

Seri Kelantan

Bread, frozen food (curry puffs, keropok lekor, cucur udang, bakso, burger ,fry banana and other

Located opposite th e main road.

A business name is not clear

No promotion Located in line Lot Hawker Offer ala carte menu and rice with varies of side dish with eateries. It is a university student visits. New operational Stores that do not attract

Green Spot Lot Hawker

ice -cream, waffle, corn cup and kaya ball

Strategic business premises

Choice of food is limited

Marry Brown

Fries chiken, various salads, fries, rice porridge, curry mee, nuggets burgers, fish and chip rice and nasi lemak ayam laksa

Big capital,Well know company

Prices on offer expensive Offer coupons to student

6.1.4 Strength
Competition is three stall because there are a lot of stall sell rice and ala chart menu at the premises. we offer affordable prices and a variety favor of jack finger Feedback from customers says that our prices are cheap. We are always hearing customer feedback their information to improve the quality of our products. It is new ideas and concepts. Do not have a direct competitor. Action to separate the market and create new markets. The only business that is focused on selling products made from jackfruit seeds. It can be service for breakfast and hi tea Nutritionals so make it suitable for all age

6.1.5 Weaknesses
New operations customer still didnt known. Provision for small to large-scale campaign. Capital Limited Supplier for the main ingredient are hard to find Limitations of the flavor product This product required low temperatures a cost in storage

6.1.6 Threats:
Entry of new competitors into the market place. Big capital needed to continue future extension Main supplier might not give cooperation

6.1.7 Opportunities
Being the only supplier of jackfruit snack New and tasty product focus on jack fruits Market niche for new product in substantial fruit industry

6.1.8 Future Expansion

Franchising New product such as : jack floss ,jack cocktail, jack pickle and jack snack Jack fruit estate To appoint distributors and agents in other part of Malaysia

6.1

ESTIMATED MARKET SHARE

25%

24%

Red = represent Seri Kelantan (32%) Blue = represent Green Spot (24%)

15% 37, 36%

Purple = represent Marry Brow (25%) Green = represent JF (15%)

There are only three stores sell snacks. The shop also has a wide selection of food. Customers have no choice Our estimated market share is 15%. Our target (2.00 x 1000 people) population

= RM 2000,00

MARKET STRATEGY
To ensure that our goals have been achieved each member of our group are responsible for ensuring that the program runs smoothly. Marketing strategy used by our company is comparing prices, quality and service of our products to foreign products to identify the strength of our products. Sales and distribution I. Product strategy: Our sales items we sell are high and have received many customers. By The sale of goods is more to our snack food-based products. Our business concept is selling jackfruit seed-based foods that have unique and distinctive.

Identify niche in the market and review the customer needs. To ensure a viable business that sold goods is an important role.

II.

Quality The food product produce by our company have a higher quality than foreign product. This is because every processing stage are made by our self. In fact, we used the image of (UPM) to convince people about our product.

III.

Pricing The strategies we use in pricing, the goods we sell are based on current market prices and slightly lower than the price offered by our competitors for a number of specific items. We will not reduce prices simply to chase higher sales because of this strategy in the long term be detrimental to the industry itself. To provide special discounts to customers who regularly buy.

IV.

Campaign Strategy Shape promotion strategies, we use in the first five years of operation is more to the introduction of the concept and image of our business through effective advertising strategy with low cost, such as the distribution of brochures, 'pamphlets' and `banner`. In addition we will strive to create a campaign in the UPM. Provide more special discounts if you can bring a friend to come and buy.

V.

Distribution We will try to market these foods as frozen food in the area near the UPM is in the vicinity of shops and cafeterias in Seri Serdang residential college. Identify purchasing trends most products sales.

PRICING

Amount

Rm

3 pieces

Rm 1.50

(The purchase will free up 1pieces according to the total purchase)

FORECAST SALES

Forecast of sales is more than (112 units x RM 1.50) per box day and more than (783 units x RM1.50) per box by week. Sales rise from January to July 2012 (6000 units)

ADVERTISING AND PROMOTION I. Promotion and advertising is one of the aspects that will be addressed in the company's operations, particularly in the early stages of incorporation. The focus of the campaign in the early stages to make the people around UPM the existence of the business and attract their interest Promotion methods used at the first stage is to distribute pamphlets, posters, banners, `banner` and creative signage to introduce and sensitize society about the existence of this business in the student residencies every week and promotion via the Internet. The same time in the form of promotions and discount offers mystery gifts will be held to attract customers. The program will focus on promotion to attract new customers and expand the promotion and retain existing customers. II. Appoint sales agents. This will be done through increased promotion of existing programs and engage in outdoor activities such as participating in various carnivals, fairs convocation participating universities near the UPM and so on and participate in open day sales near schools. Companions friends help make the campaign as well as our regular customers

Business Potential Based on the analysis and market research, the business will b successful and grow by around 7% to 15% per week.

FINANCE REPORT
EXPENSES RECORD

Item

Fixed Cost 100 units (RM)

Variable cost 100 units (RM)

Total cost 100 units (RM)

A) Flour Egg

Raw material 2.50 1.35 15.00 5.00 5.40 8.00 6.50 20.75 6.00

Jack fruit Black pepper Chicken Bread crumbs Chili sauce Mayonnaise Others

Total B) Plastic Polystyrene Packaging 6.00 6.50

70.50

Total Total A+B (Cost of goods sold) COGS (per unit)

12.50 82.50

0.825

Equipment Stove Wok Table Umbrella Others Total Expenses Salary (RM3/jam) Advertisement and promotion Rent of location Gas Total

Fixed Cost 10.00 5.00 5.00 10.00 35.00

Variable cost

Total

60.00

252.00 15.00

20.00 15.00 302.00

SALES RECORD WEEK 1 SALES(793 UNITS X RM1.50) COGS(793 UNITS X RM0.83) GROSS PROFIT RM 1189.05 (658.19) 530.86

WEEK2 SALES(1028 UNITS X RM1.50) COGS(1028 UNITS X RM0.83) GROSS PROFIT

RM 1542.00 (853.24) 688.76

WEEK 1 + WEEK 2 GROSS PROFIT(RM530.86+689.00) EQUIPMENT EXPENSES NET PROFIT

RM 1219.62 (65.00) (302.00) 852.62

BALANCE SHEET Blueprints Business Planning JF Enterprise BALANCE SHEET At the beginning of as at 21 November 2011 RM Assets Current assets: Cash 435.00 RM

Non-current assets: Equipment Goodwill Total asset 65.00 65.00 500.00

Liabilities Owners equity (net worth) Owners capital contribution Total owners equity

0.00

500.00 500.00

Blueprints Business Planning JF Enterprise BALANCE SHEET At the end of business as at 30 November 2011 RM Assets Current assets: Cash 1352.62 RM

Non-current assets: Equipment Less: Depreciation Goodwill 65.00 (65.00) 0.00 1352.62

Liabilities Owners equity (net worth) Owners capital contribution Retained profits Total owners equity

0.00

500.00 852.62 1352.62

PROFIT AND LOSS STATEMENT Blueprints Business Planning JF Enterprise PROJECTED PROFIT AND LOSS STATEMENT As at 30 November 2011 RM Revenue: Sales revenue Less: Cost of goods sold (1500 x 1.154) Gross profit 2731.05 (1813.43) 1219.62 RM

Expenses: Equipment Salary Rent of location Advertisement and promotion Gas Total expenses Net profit 65.00 252.00 20.00 15.00 15.00 (367.00) 852.62

CASH FLOW STATEMENT JF Enterprise CASH FLOW STATEMENT For the period of 21 November 2011 until 30 November 2011

INCOME

WEEK 1 WEEK 1

WEEK 2 WEEK 2 1189.05 500.00 1542.00 0

TOTAL TOTAL 2731.05 500.00

SALES REVENUE CAPITAL

TOTAL INCOME

1689.05

1542.00

3231.05

EXPENSES COST OF GOODS SOLD EQUIPMENT SALARY(RM3/JAM) ADVERTISMEN AND PROMOTION RENT OF LOCATION GAS 658.19 65.00 252.00 15.00 853.24 0 0 0 1511.43 65.00 252.00 15.00

20.00 15.00

0 0

20.00 15.00

TOTAL EXPENSES CASH SURPLUS

1025.19 663.86

853.24 688.76

1878.43 1352.62

BALANCE START OF WEEK END OF WEEK 0 663.86 663.86 1352.62

3.6 FINANCE ANALYSIS

Week 1 (RM)

Week 2 (RM)

Total (RM)

Sales

1189.05

1542.00

2731.05

Cost of goods sold (COGS) Gross profit

658.19 530.86

853.24 688.76

1511.43 1219.62

1. Sales increase from week 1 to week 2 because our customer very interested about our product because our product very unique and dont have at the market yet. 2. Cost of goods sold also increase from week 1 to week 2 because sales of our product are increase. 3. Gross of profit are also increase from week 1 to week 2 because sales of our product are increase. 4. Equipment = RM65 and expensed = RM302.00 it is remain constant for whole 2 weeks. 5. Total net profit that we gain is RM852.62. 6.we have a good sold for the whole 2 week because our customer give us a good feedback about our product and can accept our product as the new junks food at the market.

Problem that faced

In early trade expectation, we consider J. F Enterprise business will not suffer any problems. This case that because, we had provided plenty essential goods to carry out business. However, this state also happens on our business. Among problem that faced by J. F Enterprise was we difficult to get exact location to carry out business. According to early planning, we would like to conduct business in Putra Food Court. When we making application in CEISED and UPM Holding's, on their side not approve our request. Furthermore, there are many procedures to be done. We continue to strive on by making new application to UPM Holdings to carry out business in Serumpun Food Court. Finally, J.F Enterprise allowed to trade there. Apart from that, our company also undergone problem on raw material. Actual material to be doing jack finger was to use jackfruit seed. After conduct business for a few days, we still use material that same. However after happens increase of demand on our product, we start to experience problem to get jackfruit seed. We difficult to get jackfruit seed because trader fruits not to sell seed him only. They are going to sell fruit that together with jackfruit pulp. If we buy fruit that jackfruit, we likely would bear the cost which many to buy because price of fruit expensive jackfruit. Apart from that, customers are going to throw seed that in all places after they eat fruit jackfruit. If we get jackfruit seed supply in village will be taking long time. This is because we have to make sure that the jacks fruit can be eat before the beans can be taken. This state hinder us to get raw material supply namely jackfruit seed. As such, our company takes step by substituting jackfruit seed to sweet potatoes to continue business. We think that, to get very pleased sweet potatoes and the price also cheap. Sweet potatoes also fit to be made radius nugget. Next problem was we difficult while facing with customers. During we carry on business Serumpun Food Court, we can experience itself real event that faced by other dealers previously. We must be patient with various customer behaviors and keep giving best

service to clients. We emphasize on aspects namely customer is always true .We also promote product to new customer by giving opportunity to them to be trying. If they like, they can buy at our stall. We need to wait for to get customer that consisting of student, staff and others. Our business carried out in the short time period, so it is limited for us to trade so that we can provide opportunity to other dealer to carry out business.

LEARNING THAT WE ACHIVE

1. We can learn ways to set up an own business organization. Many processes that need to be experienced when set up a own company organization. Among them is : I. We as a group learn to choose types of business that is suitable for us a group of so that this business can be implemented smoothly, and types of business that is accurate to generate good profit. Trade name also important to establish Business Company. As such learn produce something that unique base on product that we wish to sell. we

II.

III.

Which in turn was the date started operating our company, we can learn in terms of determine date that is suitable for the business implemented. This is because date started operating important to know us identify or evaluating development and corporate performance. Our group of can determine vision, mission and objective this business carried out. This can teach us to achieve a business company, and it is our element for complement planning the future and instantlyas direction to performance achievement that is more brilliant in our business.

IV.

V.

We also studied form company organization chart which showed function, activity and hierarchy in a business company. This enable us show skill every member of a group in responsibility that was given.

2. We learn face our where risk produce food product different from the rest and unique. This risk teach us produce something that creative so that it acceptable public. This is because difficult for us to convince public from product taste aspect that we result and sell. Many we learn from here because produce something that unique far from easy, it need creativity idea that unrecognizable than that usual we find.

3. We can learn by itself to assess or business project that in suggest closely idea, critical and practical. Detailed With learning that we achieve this could give description to us guideline on journey and information that and explain every step further which need we cross whether project that masterminded by we viable or note.

4. We also studied to judge a better need business resource. Resource allocation should be done nicely so that obtains result that is optimum. Resources that had in company is like financial resource, human resource, equipment, materials and also time-was limiting in something certain period.

5. From journey aspects side, we learn to play by the rules and where law every approval for lessen and others truth to undertaking the project from the authorities. We get to to transact with the authorities for truth process open sales site. This teach us to play by the rules and steps that have been fixed in rule and this law because many process which need we doing like make letter and so on to get truth from the authorities.

6. In terms of marketing side on the other hand we learning how to increase product sales that we sell. There is 3 marketing aspects that occur in our business plan. And this teach us make sales strategy and market to identify area of marketing number, market potential number, provide daily sale projection for first week and sales estimate for week to two and also market strategy journey for our product like running promotion to increase our sales to days further. Process this is important to avoid us from acquire loss to business that carried out.

7. We use concept (AIDA) where it be defined as A- attention, I interest, D-Desire and A- action. Indirectly we can learn marketing ways with use this method. 8. We learn cooperate among between every team member. This learning process gives us lesson that cooperation between very important members of a group to smoothen business travel that carried out. And that most important every team member can contribute skill that there is in oneself.

9. Time management was important for journey element. We learn manage time properly to carry this business. To people that venturing this areas of

business, they will not waste time in something matter because this would cause loss for them. This principle we use to every our member of a group. Indeed waste time that is loss for us because precious time.

10. We learn the ways to manage financial with economical. Financial plan very important to determining rate turnover for our business. Distribution that is most important in business is about money that put into and money that issued. For example for monthly outgoings, namely capital that issued to buy sales supply source. Without any planning and management that is correct and orderly, finance would be difficult to be distributed.

11. Overall, we can learn manage business that we carried out. Experience and knowledge that is clearer from business study that we managing as long as 2 weeks. This is because our business open not for period that is short. As such, we require planning and mission. Planning that focus long term objective that desired. Business which had no planning will be exposed to source wastage and time-as try conducting business and free operation direction.

CONCLUSION

Based on the information, analysis, strategy, cooperation, hard work, guidance and capital contributed by each member, by the grace of Allah, then this business projects can be undertaken by developed and have bright hopes for growth and profitable returns. The factor that makes our business has the potential to advance the strategic location of the focus areas of the public. In addition, we also made a study and found the products we offer have not been any kind here, and it attracts people to try a taste of our new products. In addition, we also found that each person will spend RM 2.00 a to buy our products even for trial the first time. Our customers are made up of staff UPM, UPM students, and people. Our products can be and suitable for all levels of society regardless of the young, the elderly and children. Our products are made in various flavors. Among the flavors that we produce are black pepper, curry, chicken and others. This adds another option to be selected by our customers. They can choose the flavors they like and enjoy. For a flavor we do that, we find that many people like and choose to buy pepper and poultry seasoning and less like the flavor of curry, cheese and others. This causes us more to produce and pepper flavored chicken than other flavors. In addition, our products also there are some disadvantages of which are difficulties in obtaining supplies jackfruit seeds. We are in need of seeds because seeds of jackfruit is the key ingredient in our products. In addition, the dose that we produce to make the radius of this alluvial perishable if not stored in a cool place. This results in increased costs for storage products. Our products are sold in two ways that directly and cold-freezing. Cold-freezing

methods made for our customers to purchase our products and cooked at home and in a way that our products more durable.

We also make advertising to introduce our products to everyone. We make advertising through print media, posters, flayer, electronic media and others. Therefore, we hope that we were given the opportunity and guidance of more experienced parties for us to develop our business in the future. In addition, we hope we can open more branches in other places to make our company a competitive company and developed.

Appendix