5.1 SWOT Analysis: 5.1.

1 Strengths:
1) Efficient Procurement & Supply Chain Management. 2) Brand Stature. 3) An Integrated Monopoly. 4) Product Assortment (Landline, DSL, V Wireless and Smart TV etc.). 5) Market Leader having market share of 80%. 6) Ethical and corporate social Responsibility.
1) Experience in the Field of Telecommunication.

2) Unlimited download on all packages on broadband.

3) Most Experience Staff of Telecommunication sector. 4) Maximum use of telephone cable for different brands i.e. Voice, video, files

etc.
5) IPTV is only IP TV provided by the PTCL. No competitors still in this market.

6) SMW-4 is a relatively new submarine cable system (inaugurated in December 2005) and links 14 countries with 16 landing stations across Europe, Middle East and Asia. The system is using Terabit DWDM technology to achieve. The link between any two destinations is STM-1.SMW-4 is designed for relatively higher traffic volumes. 7) PTCL is the biggest source of foreign exchange for Pakistan. It earns a lot foreign exchange form its international traffic. 8) PTCL earns billions of Rupees as a major source of capital. These adequate financial resources not only enable the company to cope with any unexpected event but to deploy its resources to increase product line and services without feeling any financial difficult. 9) Due to sole operator in the landline the PTCL has the integrated monopoly all over the country.

5.1.2 Weaknesses:
1) Over employment & low productivity. 2) Slow decision making including extraneous intervention. 3) Corporate culture akin to government departments. 4) Complaints due to improper management. 5) Financial Disturbance due to VSS. 6) Lack of coordination with the other departments. 7) High operating cost. 8) PTCL is doing business very well but only to that extent to which customers respond. 9) Although PTCL is generating revenue from its value added services but it doesnt have any solid financial strategic outline, which can cope the entire complex financial situation, and also ambiguity exists in implementation strategic financial plans. Externally, PTCL has no competitors so it has no benchmark to gauge financial performance of its different departments with those of competitors. 10) PTCL is leading information technology but it is not knowledge oriented so far as promotions of its employees are concerned. Promotions of PTCL employees are seniority based. Most of employees are concerned. Promotions of PTCL employees, who get promoted on seniority basis, are less knowledgeable and nonprofessional and cannot cope with the challenges of this ever-growing field. On the other hand most of its knowledgeable and well-educated employees have no chance of getting higher positions. They have to work under their boss who has more experience but less knowledge about information technology and telecommunication.

11) PTCL has although now set up a HRM department but still it is not functioning as per the requirement of the competitive environment. Most of the jobs have no proper job description and specification. 12) Many customer of PTCL are not satisfied with its services because of wrong billing, late delivery of bills and delayed responses for any fault in the telephone. Some customer complains that they received their bills in full amount although they have stayed out of the home and had not use the telephone at all. 13) There is no inclusion or company culture and approaches among the officers of PTCL and mostly their behavior with general public is still bureaucratic and their approach is not objective or profit-oriented. 14) Due to rain the landline connection of PTCL temporarily gets terminated and people face more problems those days.

5.1.3 Opportunities:
1) Increasing growth in telecom sector. 2) Expansion by acquisitions. 3) Internet users in the Asia-Pacific region forecast to increase by over35%. 4) Developing countries are striving for communication revolution. 5) Low teledensity of Pakistan 36%. 6) PTCL can show its interest in educating people & increasing literality rate. In this way, PTCL will not only fulfill its social responsibility but will also be able to increase awareness rate & it will be help full in the expansion of PTCL business. 7) PTCL can improve the skill of its manpower by providing them the opportunities of advanced courses that will make them to cope with the everchanging condition in field of telecommunication. 8) PTCL recently is starting its mobile services hence; it will enter in the market. PTCL can expand its business by exploring and entering in new markets in similar way.

9) All the value added services and digital facilities are available only in the main cities of Pakistan. PTCL can expand its business by providing telecom facilities in rural areas, which is only possible when adequate. 10) PTCL can also improve the human resources by the selection of competent person for different departments and this can only possible by discouraging the corruption and favoritism. 11) Top management of organization can make additions to its existing product line by providing more services. In this way it can increase its revenue and customer satisfaction. This requires market research. 12) PTCL has vast infrastructure and real estate assets which can be leveraged further. 13) Scope for efficient/cost effective operations.

5.1.4 Threats:
1) Market Saturation. 2) Global credit crisis and significant decline in the equity markets. 3) Growth Potential of cellular companies. 4) Mobilink as brand loyalty category winner. 5) Ability to attract and retain quality Professionals. 6) Acquisitions and alliances by competitors. 7) Evolution of satellite and cellular communication. 8) Exchange rate risk will cause PTCL net exchange loss on foreign loans. Devaluation of rupees will increase the cost of production, machinery, and almost all the equipment, imported from foreign countries. So exchange rate risk will affect the profitability of PTCL and also increase the risk of getting foreign loans in future.

9) Government policies can affect the performance of PTCL. Hence government policies will be a real threat for PTCL if they are not in favor of PTCL business activities. This can affect the recruiting policies of PTCL. 10) At the end of the monopoly, competitors will enter the industry and the completion will increase as a result of which they will offer high pays and facilities to skill-person of the industry. This can increase the turnover of PTCL, which can create a serious threat for the organization. 11) After the end of monopoly, dissatisfied customers may shift to those telecom services providers who they think would offer better services than PTCL, and will increase customer satisfaction. Decrease in market share would decrease the profitability of PTCL, which will be a real threat in near future. 12) Increase competition due to frequent entry of cellular companies continues to exert pressure. 13) Although the infrastructure of PTCL is vast than any of its competitors but they are not utilizing it effectively.