Kindly go through the case and respond to the following: 1.

Identify HT Media's Resource Strengths and Weaknesses, and its external opportunities and threats
Hindustan Times Parent Company Category Sector Tagline/ Slogan USP HT Media Ltd Newspapers Media & Entertainment The Name India trusts for News It is the flagship publication of HT Media Ltd STP Segment Target Group Positioning General News English speaking/reading audience in India Trustworthy news coverage for the people of India SWOT Analysis 1. Wide coverage especially in Northern India 2. Good brand recall and brand loyalty 3. Part of a huge media conglomerate means excellent reach 4. Has a good pool of supplements covering education, Strength entertainment, Sunday lifestyle magazine 1. Limited pan-India presence and penetration as compared to market leaders

Weakness

2. Tough competition means market share is not growing 1. Being part of a large conglomerate means they have resources to expand in other parts of the country 2. Can use its strong network of supplements to build on its readership base 3. Maximise involvement of people through online interaction and tieOpportunity ups with institutions and companies 1.Increased competition from other dailies Threats 2. On line news medium means reduced circulation

2. Conclude overall Business position of HT Media vis a vis their competitors

Competition
Last Price Market Cap.
(Rs. cr.)

Sales Turnover 2,204.02 1,757.37 1,957.82 626.10 1,452.97 514.15 1,244.41 434.43 1,319.14 802.00

Net Profit

Total Asse

Zee Entertain Sun TV Network Dish TV India TV18 Broadcast DB Corp Hathway Cable JagranPrakashan Den Networks HT Media Eros Intern

226.50 442.75 67.70 28.00 239.05 237.45 102.60 211.65 102.05 191.70

21,607.14 17,448.10 7,225.65 4,792.65 4,383.34 3,397.08 3,244.91 2,836.62 2,398.39 1,760.45

489.73 694.65 -158.85 9.24 208.21 -50.19 179.64 7.72 159.82 109.79

2,996.1

2,645.2

1,120.5

1,418.9

1,139.9

1,013.1

1,063.2

965.4

1,577.7

1,024.0

Balance Sheet

------------------- in Rs. Cr. ------------------HT Media Zee Entertain Sun TV Network Dish TV India TV18 Broadcast

Mar '12

Mar '12

Mar '12

Mar '12

Mar '12

Sources Of Funds Total Share Capital Equity Share Capital Share Application Money Preference Share Capital Reserves Revaluation Reserves Networth Secured Loans Unsecured Loans Total Debt Total Liabilities 47.00 47.00 0.00 0.00 95.90 95.90 0.00 0.00 197.04 197.04 0.00 0.00 2,448.20 0.00 2,645.24 0.00 0.00 0.00 2,645.24 Sun TV Network 106.36 106.36 0.00 0.00 -200.18 0.00 -93.82 1,089.35 125.00 1,214.35 1,120.53 Dish TV India 72.42 72.42 0.00 0.00 704.99 0.00 777.41 206.28 435.25 641.53 1,418.94 TV18 Broadcas

1,263.18 2,899.20 0.00 0.00

1,310.18 2,995.10 151.17 116.37 267.54 1.00 0.00 1.00

1,577.72 2,996.10 HT Media Zee Entertain

3. Suggest actions for improving the company's strategy.

Ans. Marketing Strategy

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