Online News & Events Report - 2007

India Online 2007
Online News & Events
India Online 2007

Report
India Online 2007
© copyright JuxtConsult
India Online 2007
Table of content
India Online 2007 ......................................................... 1
India Online 2007 Reports ............................................... 3
Methodology ............................................................... 5
Executive Summary .....................................................10
Key Findings ..............................................................12
Detailed Findings:
Reading the Graphs & Tables ..........................................24
Popularity of the Activity ..............................................26
Demographic Profile ....................................................29
Socio-Economic Profile .................................................36
Economic Profile.........................................................41
Net Usage Status.........................................................46
Net Usage Dynamics.....................................................52
Preferred Net Activities ................................................63
Most Used Websites .....................................................78
Most Used Offline Media Brands..................................... 104
Offline Brands Recalled .............................................. 108
Segment Wise Detailed Tables ...................................... 109
Appendix ................................................................ 166

India Online 2007
India Online 2007

The India Online 2007 study is not just an annual update over the
previous year's India Online 2006 study but rather a continuation of
JuxtConsult’s efforts to keep improving the quality of the study every
year. The improvements made in the study this year not only involve
further strengthening of the research methodology but also enhancing
the coverage of the information, especially in the emerging areas of
internet usage in the country like blogging, social networking and
language website usage.
Accordingly the India Online 2007 set of reports will not only provide
you the most recent estimates on the Internet user-ship, its growth and
penetration in India but will also give you an 'insightful' understanding
of the current net usage behavior and preferences of various kinds of
online Indians.
Like in the year 2006, JuxtConsult conducted two large-scale 'primary'

surveys, one offline and one online to complete the study this year as
well. However, the sample size for the 'land' survey (which is used to
estimate the size of internet using population in urban India) was
almost doubled this year to further improve the coverage among the
various population strata in urban India. The land survey, conducted
during April 2007, covered 10,000 households across 31 cities of various
sizes across all the four regions of the country.
The 'online' survey was conducted among 3 of the most popular and
generic portals in Indian with the focus on capturing the in-depth net
usage behaviors and preferences of online Indians. This survey was
conducted by JuxtConsult between April-May 2007 and over 14,200 in-
depth and usable responses were collected and analyzed for final
reporting.
There is one key difference in the study this year compared to the last
year. To make our findings more representative of the entire urban
online population and not just the Internet users who are more likely to
respond to online surveys, this year we have ‘linked’ the findings of our
online survey with the findings of our land survey. This was done by
deriving appropriate individual level ‘weights’ for Internet users from
the land survey and then applying them to the data of the online
survey.
The key information included in the various reports cover the

demographic and socio-economic profiles of the net users, their
ownership of household assets, the source and place of their access to
internet, net usage dynamics, preferred online activities, website
preferences for over 20 key online activities, online buying behavior
and spends, response to online marketing stimuli, offline media
preferences, and much more.
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In sum, what you get in India Online 2007 you are unlikely to get
elsewhere:
X Highly credible latest estimate of internet using population in urban

India
X Key insights on various aspects of internet usage in India
X An understanding of online Indians as 'consumers' and not just as
faceless net users
X How to reach these online consumers on the net, as well as through
the offline mediums
X Preferred 'user shares' of key online brands in 21 different online
activity categories
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India Online 2007
India Online 2007

Reports
Main Report
X Overall Status and Usage of Internet in India
User Segment Supplementary Reports

X Women on the net
X Youth on the net (teenagers and young adults)
X Net users by their socio-economic (SEC) profile
X Students on the net
X Corporate employees on the net
X IT professionals on the net
X Heavy Online Spenders on the net
X Bloggers on the net
X Car owners on the net
X Two-wheeler owners on the net
X Mobile phone owners on the net
X Credit card owners on the net
X Net users by place of access (homes, place of work, cyber cafes)
X Net users by type of connection (broadband, dial-up)
X Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5
lakhs, Below 1 lakh)
X Net users by town market size (metros, urban uptowns, emerging
towns, others)
X Net users as financial investors
X Vernacular language net users
Category Supplementary Reports: (comparative profiling of top 5

websites)
X Online shopping
X Emailing
X Job search
X Matrimony
X Info search - English
X Info Search - Local language
X Online travel
X Social networking/communities
X Friendship / dating
X Online news
X Financial info/news
X Online share trading
X Cinema content
X Sports content
X Online music
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X Online games
X Online real estate
X Mobile content download
X Astrology
X Online learning/education
Note - All supplement reports are subject to sufficiency of sample

responses. Demographic segment wise details by gender, age, SEC
classification, region and place of net access are included in each of
the reports as appendix tables.
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India Online 2007
Methodology
In order to derive highly robust and authentic estimates of the current
user-ship of Internet in India, and draw out a truly representative
internet usage behavior patterns, we at JuxtConsult keep improving
and refining our research methodology for the India Online study every
year. In 2007, we have again brought in two significant improvements:
X We have increased our land survey sample base to 10,000 (from

5,500 last year) and the coverage of the number of cities to 31
(from 21 last year). The distribution of these 31 cities continues to
be well spread across the 4 regions of the country. But more
importantly, in terms of coverage of towns by their population size,
we dug deeper this year and covered all town classes that have
population of 20,000 individuals and above.
X Further, to better capture the internet usage across all types of

socio-economic classes (SEC) in urban Indian, we allocated equal
sample quota among the 5 broad socio-economic classes A, B, C, D
and E across various zones within a town, and then across the town
classes and regions. To correct for and put back the real
representation of the socio-economic classes (and not equal
representation) during the data processing stage, we incorporated
the appropriate SEC 'weights' derived from the actual urban
population statistics from authentic govt. Sources (National Sample
Survey Organization and Census of India).
These two refinements in the sampling methodology ensured that this

year we get an even better representation of various types of internet
users in urban India.
Like last year, this year again we conducted both a land survey and an
online survey separately, with the focus of the land survey being on
estimating the size of the internet using population in urban India, and
that of the online survey on capturing the net usage behavior and
preference patterns. The two surveys had some common questions on
demographic profiles and net usage behavior to help us link up the two
sets of data at the processing stage.
The Land Survey

The objective of the land survey was two fold. First, to help us
estimate the internet user-ship in urban India, as with a land survey we
could cover both the user and non-user population of the internet in a
representative way. The other objective was to derive relevant
demographic 'multipliers' from this survey which could then be applied
to the internet usage data collected in the online survey.
The use of these 'individual' level multipliers helped us make the online
survey findings 'representative' of the entire urban online population
and not just of those who are more likely to fill up an online surveys
(because of factors like convenience of access, regularity of usage,
attractiveness of the incentive prize offered for filling the survey,
etc.).
5
The land survey undertaken this year was again a household level
survey across 10,000 households in 31 cities spread across all regions of
India. The survey was conducted and completed between mid-April to
early-May 2007. Care was taken that all relevant classes of towns with
population size of over 20,000 individuals were covered and surveyed
across each of the 4 regions of the country. Within a city, 5
geographical locations were chosen, one each in the north, south, east,
west and central parts of the city. From each location within a city an
equal number of households from the five socio-economic classes A, B,
C, D, and E were surveyed.
The cities where the land surveys were conducted and the size of the
sample data collected from each of these cities are as follows:
Table 1: Detailed sample base distribution of the land survey
Region City/ Town City Class Sample Size City Class

Delhi 10 lakh + 401
Kanpur (UP) 10 lakh + 297
Ludhiana (Pun) 10 lakh + 302
Patna (Bih) 10 lakh + 303 10 lakh +
North Allahabad (UP) 5 lakh – 10 lakh 298
Ajmer (UP) 1 lakh – 5 lakh 314
Bhadohi (UP) 50 K – 1 lakh 299
Muradnagar (UP) 50 K – 1 lakh 300
Sohna (Har) 20 K – 50 K 307
Mumbai (Mah) 10 lakh + 399 5 lakh - 10 lakh
Ahmedabad (Guj) 10 lakh + 404

Pune (Mah) 10 lakh + 300
Rajkot (Guj) 5 lakh - 10 lakh 301
West
Dewas (MP) 1 lakh - 5 lakh 303
Hinganghat (Mah) 50 K - 1 lakh 307
Mhowgaon (MP) 20 K - 50 K 296 1 lakh – 5 lakh
Katol (Mah) 20 K - 50 K 276

Kolkata (WB) 10 lakh + 398
Guwahati (Ass) 5 lakh – 10 lakh 299
Bhubneshwar (Ori) 5 lakh – 10 lakh 303
East
Raniganj (WB) 1 lakh – 5 lakh 300
Bhatapara (Chat) 50 K – 1 lakh 252 50 K – 1 lakh
Champa (Chat) 20 K – 50 K 292

Chennai (TN) 10 lakh + 407
Bangalore (Kar) 10 lakh + 406
Hyderabad (AP) 10 lakh + 410
Mysore (Kar) 5 lakh – 10 lakh 329
South Kozhikode (Ker) 1 lakh – 5 lakh 300
20 K - 50 K
Nellore (AP) 1 lakh – 5 lakh 300
Cheruvannur (Ker) 50 K – 1 lakh 294
Edapaddi (TN) 20 K – 50 K 305
Total (31) - - 10,002 Total (31)
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India Online 2007
To check for both the 'regular' as well as 'occasional' usage of the

Internet, at each of the 1,000 households contacted it was queried:
X If any member of the household use the Internet 'at all' from
anywhere (home or any location outside)? And
X If any member of the household use the Internet ‘at least once a
month’ from anywhere (home or any location outside)?
Some further questions related to the specifics of demographic profile

of the head of the household, their knowledge of English, computer
usage, and asset ownership of the household were also asked from the
respondent. The usage of computer and Internet was separately
checked for each member of the household from the respondent.
The above information about the head of the household, especially

their education and occupation profile (thereby identifying their socio-
economic or SEC classification) together with the town size class and
region were used to link up to the similar authentic Government of
India data to estimate the Internet user-ship as well as to generate the
appropriate 'multipliers' that were to be applied to the data collected
from the online survey.
The Online Survey

The online survey was used to collect the in-depth information on
internet usage patterns and other media usage patterns among the
various types of net users. This was done through a 'large-scale' online
survey conducted between end-April to mid-May 2007 among the users
of three of the biggest and most generic portals in India, namely Yahoo,
Rediff and Google.
On one end, the email properties of Yahoo, Rediff and Google (Gmail)
were used through online survey campaigns to target the widest
possible base on internet users in a random manner and collect
responses (as these three email portals together cover almost all email
users with a personal email id in the country). At the same time, to
cover for whatever may have got missed out in these survey campaigns
on email portals, a parallel 'contextual search' based survey ad
campaign was run using Google AdSense.
All the survey campaigns were paid for and officially run by these
portals among their users. The overall online survey campaign used a
combination of banner ads, e-mailers and contextual search ads
through these portals.
The online survey was conducted using an e-questionnaire segmented

into three sections. The questionnaire was pre-tested and timed to take
approximately 15-20 minutes for a respondent to complete depending
on the speed of comprehension and answering of the questions. The
questionnaire was structured and designed to reduce the level of
'respondent fatigue' to an extent that was practically possible.
In this year's study, the information area coverage (in the online
questionnaire) was also enhanced and fine tuned somewhat to keep
abreast with the changing and evolving Indian online space:
7
X The net usage behavior and preferences of new phenomena like

blogging, social networking and language content checking were
included.
X In terms of capturing website preferences, 6 more online activity

categories were included this year to take their coverage to 21. The
new categories added were instant messaging, real estate, online
info search engine in local languages, astrology, online share
trading and online learning/education.
X The question about 'blogging' was fine tuned to segregate usage

behavior between only reading blogs, posting comments on blogs
and having a blog site of one's own.
In the online questionnaire, a response format of 'clicking' a single or

multiple options among the various given options was used for most
questions. For each of these questions it was also possible for a
respondent to answer 'none' or 'any other'. However, wherever the
respondents were asked to give preferences for websites or brand
names, only a text box was provided for them to type the name on
their own (or type 'none' if not applicable). This was done to ensure
that all such recall and actual usage preference responses were
solicited 'unprompted'.
Further, to enlist complete and sincere responses, an incentive of a

significant cash prize was also announced for one selected respondent
to be given at the end of the survey.
Over 26,000 unduplicated and clean responses were collected from the
online survey campaign in about 31/2 weeks time. Of these, all 26,000
responses were complete on user profiles and their net usage behavior
information. Around 14,200 responses were complete in all aspects,
including various online activities undertaken and website preferences.
Thus, the responses from the three sections of the online survey have
different valid sample bases and have been reported accordingly.
All the usable responses after data cleaning were then collated,
crosschecked and processed for tabulation and analysis. While doing the
tabulation, any errors and spelling mistakes in typing of the brand
names, etc. By the respondents were carefully checked and corrected.
Finally, the appropriate weights (multipliers) as derived from the land

survey were incorporated into the usable online survey responses to
make them more 'representative' of the entire urban online population.
Further, for questions that asked for preferred websites names, to
remove the possible 'source' bias towards any specific generic portal
among the three generic portals used, an 'equalization' correction
factor was also incorporated.
The net result was the compilation of the latest, highly authentic and
representative database on the Internet habits and website preferences
of online Indians. This database was then used for making 'insightful'
analysis and conclusions as contained in the various reports of the India
Online 2007 study.
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India Online 2007
Last but not least, in this year's reports we have brought in the
presentation of the 'changes' in the usage behavior and preferences vis-
à-vis the last year. Wherever relevant, these changes have been
presented graphically along with all the current year's data charts,
graphs and tables.
Note - Because of a deeper and more robust coverage of internet usage

among the smaller towns (down to 20,000 population town classes), and
among all the socio-economic classes in this year's land survey, there is
likely to be an element of 'correction' seen in this year's data (as
compared to the previous year's). These corrections are likely to be
more visible in some of the demographic, socio-economic and economic
profile of online Indians. The correction factor may also apply, though
assumedly not to the same degree, to the current year's data on net
usage behavior and website preferences.
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Executive Summary
Checking news online is a ‘mainstream’ online activity. Almost 2 out
of 3 regular urban online Indians (61%) check news online. The activity
is the 4th most popular online activity of all and around 15.4 million
online urban Indians are checking news online. Compared to last year,
the category has shown an increase of +8% points in its user base – an
addition of 3.8 million online news users, with a year-on-year growth of
33%.
While only 1 in 3 general online news readers (37%) read

business/financial news, almost 3 out of 4 business/financial online
news readers (77%) also read other types of news.
Online news readers are only marginally ‘better-off’ socio-

economically. Online news readers come only marginally more from
SEC ‘A’ and ‘B’ households, reside only marginally more in the metros,
and are somewhat more comfortable in reading in English. They also
show marginally higher affluence levels than the average net users.
However, at best they show only 2%-3% higher ownership of most
household and financial assets than overall net users.
Online news readers also show fairly ‘average’ representation in terms

of their gender, age and employment profile.
Online news readers are more ‘experienced’ and relatively ‘heavier’

internet users. The internet usage experience of online news readers is
distinctly higher – while 71% of them have been online for at least 2
years, this figure is only 63% among all internet users. Their internet
usage is also relatively ‘heavier’, more so from home and more so in
terms of ‘duration’ of net usage than in terms of ‘frequency’ of net
usage. Online news readers are heavier net users per se` be it from
office or home, during weekends or during weekdays.
Online news readers are ‘savvier’ net users and ‘info seekers’.
Online news readers use the internet for many more activities (across
personal, professional and e-commerce related activities) and
undertake almost all of them more than the overall net users. The
online activities they undertake significantly more than the overall net
users largely fall in the domain of ‘info seeking’ (financial info, sports,
real estate and astrology), ‘social interactivity’ activities (social
networking, instant messaging, dating/friendship and matrimonial
search) and online entertainment activities (online games, mobile
content and music).
Online news readers also buy online noticeably more (50% compared to
43% among all internet users).
Online news market is highly ‘fragmented’ one with no clear

category leader. Despite only 14% of all online news readers preferring
to visit Yahoo the most, it emerges as the category leader. NDTV and
Rediff follow at no. 2 and 3 with user shares of 12% and 10%
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India Online 2007
respectively. Google is not far behind at 4th spot with 9% user share
and Indiatimes follows at the 5th position with 7% user share.
With such narrow gaps in user preference shares among the top 5
websites, online news market appears a highly ‘fragmented’ one
currently. Also 4 out of the top 5 preferred websites for the activity are
‘generic’ portals. The top most ‘specialized’ news website has only 12%
user share and almost 10 such ‘specialized’ news websites have user
shares of 2% to 5% each – a clear indication of a ‘cluttered’ market with
no clear brand distinctions and leaderships.
Compared to last year, Indiatimes has lost the maximum user share of -
8% points to come down to no. 5 position this year from no.1 position
last year. While MSN is the other noticeable loser (-3%), Yahoo (+4%)
and Google (+3%) are the noticeable gainers.
NDTV online news readers show the most ‘premium’ socio-economic

profiles and are the most ‘experienced’ net users. NDTV preferring
online news readers, followed by Rediff ones show the best socio-
economic profiles. NDTV ones, followed by Indiatimes ones show the
best affluence levels. In terms of internet usage behavior, again NDTV
and Indiatimes preferring online news readers are the most
‘experienced’ net users.
Among the various online activities, NDTV and Indiatimes news readers
tend to undertake most profession-related online activities and e-
commerce related activities relatively more. On the other hand, Google
preferring online news readers undertake most of the social and
personal interactivity activities relatively more, while Google and
Yahoo ones undertake most of the online entertainment activities
relatively more.
NDTV, Indiatimes and Rediff preferring online news readers are the
marginally ‘heavier’ users of TV. Yahoo and Google ones are marginally
‘heavier’ users of radio, while users of all the 5 websites show fairly
similar patterns of usage of newspaper readership.
11
Key Findings
Checking news online is a ‘mainstream’ online activity
Almost 2 out of 3 regular urban online Indians (61%) check news online.
At this level of usage, the activity is the 4th most popular online
activity undertaken by regular urban online Indians and one of the
‘mainstream’ activities in Indian online space. In terms of numbers,
around 15.4 million online urban Indians are today checking news
online.
Table 2: Popularity of various internet activities

Rank Online Activity % All Internet Users In Millions
1 Emailing 95% 24.0
2 Job search 73% 18.4
3 Instant messaging 62% 15.6
4 Check news 61% 15.4
5 Music 60% 15.1
6 Chatting 59% 14.9
7 Check sports 57% 14.4
8 E-greetings 57% 14.4
9 Online games 54% 13.7
10 Dating/Friendship 51% 12.9
Compared to the year 2006, when 53% of all regular online urban
Indians were checking news online, the category has shown an increase
of +8% points in its user base. In number terms it has meant an addition
of 3.8 million online news users in last one year (over 11.6 million
online urban Indians in 2006), a year-on-year growth of 33%.
Further, in addition to the 61% regular net users who check news online
there are 7% more regular net users who read no other but only
business/finance news online. If one were to include these 7% also in
the universe of online news readers, then the total proportion of all
types of online news readers is actually a marginally higher 68% and not
just 61%.
In effect, the overlap between usage of general news and

business/financial news online indicates that while only 1 in 3 general
online news readers (37%) read business/financial news (23% out of
61%), almost 3 out of 4 business/financial online news readers (77%)
also read other types of news (23% out of 30%).
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India Online 2007
Chart 1: Overlap between overall online news readers and

business/finance online news readers
General News - 61% Business & Finance News - 30%
Online News Only Business/Finance News Only

38% 23%
7%
Total Online News - 68%
Online news readers are only marginally ‘better-off’ socio-

economically
Online news users come only marginally more from SEC ‘A’ and ‘B’
households at 59% (against 56% of all net users). They also reside
marginally more in the metros (40% against 37% of all net users), have
marginally more professional ‘degrees’ and are somewhat more
comfortable in reading in English (45% against 41% of all net users).
However, online news readers show fairly ‘average’ representation in

terms of their gender or age profile, or even their employment profile.
At 64% they are only marginally more employed than overall net users
(62%) and almost an equal proportion of them are ‘chief wage earner’
of their households as the overall net users.
In line with their marginally better socio-economic profile, online news

readers do show marginally higher affluence levels than the average net
users. At 26%, only 3% more online news readers have family incomes of
more than Rs.30,000 per month. Other than debit and credit cards
ownerships, online news readers at best show only 2%-3% higher
ownership of other household and financial assets.
Lastly, online news readers come marginally more from South India in
their regional profile (43% as against 40% for all net users).
13
Table 3: Key demographic and socio-economic profile of online news

users
Attribute Online News Users All Internet
Users
Sample Base 8,509 25,060
Male users 83% 82%
Users above 25 years age groups 59% 58%
From metro city markets 40% 37%
Users from southern region 43% 40%
User prefer to read in English 45% 41%
User from SEC ‘A’ and ‘B’ 59% 56%

Employed user 64% 62%
Users are ‘graduates’ in professional streams 28% 25%
User is chief wage earner of the HH 48% 47%
Rs.30,000+ family income 26% 23%

Car ownership in the HH 31% 28%
Credit card ownership in the HH 39% 35%
Computer/laptop owned in the HH 71% 67%
Table 4: Ownership of key household and financial assets among online

news users
Asset Online News Users All Internet
Users
Home 59% 58%
Color TV 93% 92%
Mobile Phone 90% 90%
Fridge 78% 75%
Washing Machine 59% 57%
Microwave 26% 24%
Air Conditioner 26% 25%
Bank Account 84% 82%
Life Insurance 63% 61%
Medical Insurance/CGHS 36% 33%
Debit Card 58% 52%
Fixed Deposits 37% 34%
Mutual Funds 24% 22%
Shares of Companies 22% 20%
Online news readers are the more ‘experienced’ and

relatively ‘heavier’ internet users
The internet usage experience of online news readers is distinctly
higher – while 71% of them have been online for at least 2 years, this
figure is only 63% among all internet users. In fact, 1 in 3 online news
readers (31%) have been using the net for over 6 years compared to
only 1 in 4 (25%) among the rest of the net users.
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India Online 2007
Their internet usage is also relatively ‘heavier’, more so from home and
more so in terms of ‘duration’ of net usage than in terms of ‘frequency’
of net usage. For instance, 87% of online news readers go online at
least once daily from home and 27% are heavy internet users from home
(compared to 84% and 22% respectively among all internet users). In
fact, online news readers are heavier net users per se` be it from office
or home, during weekends or during weekdays.
Table 5: Key net usage behavior of online news users

Attribute Online News Users All Internet
Users
2 years+ of net usage experience 71% 63%
Users accessing the net from home 63% 59%
Users accessing the net from office 80% 78%
Users accessing the net from cyber cafe 48% 47%
Broadband connection at home 70% 68%
Users accessing net daily from home 87% 84%
Users accessing net daily from office 88% 86%
Heavy users (2 hrs+/day) from home 27% 22%
Heavy users (2 hrs+/day) from office 32% 29%
Other salient points regarding internet access dynamics of online news

readers are:
X Home access is relatively higher among them at 63% (against 59%

among all internet users).
X Broadband remains the most widely used connection for this

segment like all internet users.
X Proportion of online news readers who are online at least 5 times a

day from both home and office is noticeably higher at 28% and 44%
respectively (against 24% from home and 38% from office among all
internet users).
X Internet related problems are more visible among online news

readers with a relatively higher incidence of complaints for
spam/junk mail, virus/spyware and unsolicited ads and pop-ups.
15
Chart 2: Problems faced while surfing the internet
Current Year Slow website opening Spam / junk mails

100% Virus / spyware Unsolicited ads/pop-ups
Difficult to connect Lack of response to queries
80%
62% 62%
60% 54% 53% 48%
49% 49% 45%
33% 35%
40% 29% 27%
20%
0%
Online News Users All Internet Users
Online news readers are ‘savvier’ net users and ‘info seekers’
The ‘depth’ of internet usage among online news readers is significantly
richer. They use the internet for many more activities (across personal,
professional and e-commerce related activities) and undertake almost
all of them more than the overall net users. They also download more
material and have marginally more average per capita email ids (3.2 as
against 3.0 among all net users).
The online activities that online news readers undertake significantly

more than the overall net users largely fall in the domain of ‘info
seeking’ (financial info, sports, real estate and astrology), ‘social
interactivity’ activities (social networking, instant messaging,
dating/friendship and matrimonial search) and online entertainment
activities (online games, mobile content and music).
Table 6: Popular online activities undertaken relatively more by online

news users
Online Activities % Online News % All Internet % Online News Users
Users Undertake Users Undertake Undertake More
Check financial info 66% 45% 21%
Check sports 77% 57% 19%
Check real estate info 55% 37% 18%
Social networking/communities 62% 44% 18%
Astrology 63% 46% 18%
Educational / Learning material 65% 48% 17%
Online games 72% 54% 17%
Instant messaging 79% 62% 17%
Matrimonial search 64% 48% 16%
Mobile contents (ring tones, games) 66% 50% 16%
Music 76% 60% 16%
Dating/Friendship 67% 51% 15%
Job search 83% 73% 10%
Check business/financial news 37% 30% 7%
Buy online 50% 43% 6%
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India Online 2007
Not surprisingly, the inclination to participate in blogs and joining

online communities is also noticeably higher among online news
readers. While 30% of all internet users participate in blogs and 41% are
members of online communities, a higher 35% of online news readers
participate in blogs and 45% are members of online communities.
At 15%, usage of local language websites is only marginally popular

among online news readers compared to the 12% usage among all
internet users.
Online news readers make noticeably better online consumers

Though online news readers are only marginally more receptive to
various types of online marketing stimuli (online contests, banner ads,
sponsored search ads or e-mailers) than overall net users, they buy
online noticeable more. 53% of them have ever bought online compared
to 43% among all internet users.
The fact that online news readers do not show any noticeably higher
affluence levels than the overall net users and yet buy online
noticeably more makes them a relatively ‘better’ online consumer
segment to target.
Table 7: Response to online marketing stimuli and online buying

behavior
Online News Users All Internet
Users
Participated in an online contest 47% 43%
Clicked a banner ad 50% 47%
Clicked a sponsored search ad 41% 37%
Clicked a product/service e-mailer 17% 14%
Online buyers 50% 43%

Bid/Bought in an online auction 25% 23%
The online news market is highly ‘fragmented’ with no clear

category leader
Yahoo emerges as the most used website for online news checking on
preferred usage basis. 14% of all online news readers prefer to visit
Yahoo the most for this activity. Yahoo has gained +4% points user
preference compared to last year to emerge at the no. 1 slot this year.
It ranked only the 4th most popular online news checking website last
year.
NDTV and Rediff have user shares of 12% and 10% respectively to follow
Yahoo as close 2nd and 3rd. Google is not far behind at 4th spot with 9%
user share. With 7% user share Indiatimes follows at the 5th position.
With such narrow gaps in user preference shares among the top 5
websites, and the fact that the top most website has only 14% user
share, clearly indicates that online news market is a highly
‘fragmented’ one currently.
17
Further, 4 out of the top 5 preferred websites for the activity are
‘generic’ portals, and at least 35% user preference for the category still
remains with such generic portals. Though the fact that almost 2 out of
3 online news readers prefer to visit a ‘specialized’ news website does
indicate that the category is evolving towards becoming a branded one,
but the fact that the top most specialized news website has only 12%
user share and almost 10 such specialized websites preference have 2%
to 5% user share each, also clearly indicate that it’s a ‘cluttered’
market with no clear brand leaderships.
Compared to last year, Indiatimes has lost the maximum user

preference share of -8% points to fall from no.1 position last year to
come down to no. 5 position this year. While MSN is the other
noticeable loser (-3% points), Google is the other noticeable gainer (+3%
points).
Table 8: Preferred websites for checking news online
Rank Website % Online News Users % Change

Sample Base 8,509
1 Yahoo 14% 4%
2 NDTV 12% -1%
3 Rediff 10% -2%
4 Google 9% 3%
5 Indiatimes 7% -8%
6 Aajtak 5% 1%
7 BBC 5% 2%
8 Timesofindia 3% -2%
9 CNN 3% 2%
10 MSN 3% -3%
11 Ibnlive 3% 2%
12 Manoramaonline 3% 1%
13 Thehindu 2% 2%
14 Sify 2% 0%
15 Eenadu 2% 1%
16 Zeenews 2% 1%
17 Jagran 1% 0%
18 CNBC 1% 0%
19 Dinamalar 1% 0%
20 TV9 1% 1%
21 Hindustantimes 0.7% 0%
22 Starnews 0.7% 0%
23 DD News 0.6% 0%
24 Times 0.6% 0%
25 Moneycontrol 0.5% 1%
26 Economictimes 0.4% 0%
27 Hinduonnet 0.3% -2%

28 Esakal 0.3% 0%
29 Midday 0.2% 0%
30 Webduniya 0.1% 0%
Others 9% -3%
18
India Online 2007
NDTV online news readers show the most ‘premium’ socio-

economic profiles
While NDTV preferring online news readers, followed by Rediff ones
show the best socio-economic profiles, the NDTV ones, followed by
Indiatimes ones show the best affluence levels.
X NDTV preferring online news readers show the best relative SEC
profiles with 69% of them coming from SEC ‘A’ and ‘B’ classes.
X NDTV and Rediff ones are relatively the most mature in age, most
employed and a higher proportion of them are ‘chief wage earners’
of their households. NDTV ones also have noticeably more
‘professional’ educational qualifications and are relatively more
comfortable reading in English.
X NDTV ones, followed closely by Indiatimes ones, show relatively the

best family income profiles and show the highest ownerships of
most household and financial assets.
X Indiatimes has the most male skew with 86% of its online news
readers being males. Yahoo has the best representation of female
online news readers at 22%.
X Yahoo ones also show the highest skew towards South Indian region
with almost half of its online news readers (49%) coming from this
region. Indiatimes gets only 26% of its online news readers from the
South. It shows a relatively ‘west’ region skew with 35% of its
online news readers coming from this region.
X NDTV preferring online news readers come relatively the most from
metro cities at 52%.
Table 9: Comparative evaluation of the top 5 online news websites on

selected demographic attributes
19
Attribute Yahoo NDTV Rediff Google Indiatimes

Sample Base 1,182 1,011 812 721 604
Male users 78% 83% 80% 81% 86%
Users above 25 years age groups 47% 70% 70% 41% 61%
From metro city markets 36% 52% 40% 36% 44%
From southern region 49% 46% 37% 43% 26%
User prefer to read in English 39% 56% 49% 44% 53%

User from SEC ‘A’ and ‘B’ 53% 69% 66% 51% 65%
Employed user 50% 74% 74% 53% 64%
User is chief wage earner of the HH 39% 56% 54% 38% 50%
Users from ‘professional’ stream 20% 34% 32% 29% 31%
educational qualification
Rs.30,000+ family income 22% 34% 30% 23% 31%

Car ownership in the HH 29% 38% 33% 28% 37%
Credit card ownership in the HH 33% 49% 44% 32% 43%
Computer/laptop owned in the HH 72% 72% 69% 66% 73%
NDTV and Indiatimes online new readers are the most

‘experienced’ net users but not necessarily the most ‘savvy’
ones
In terms of their internet usage behavior, again NDTV and Indiatimes
preferring online news readers come out as the most ‘experienced’ net
users, with 79% of their respective online news readers being online for
more than 2 years. Yahoo ones are the least experienced with only 61%
of them being online for more than 2 years.
X However, Yahoo ones display a higher home based net access (67%),
access the net most frequently from home together with Indiatimes
ones (88% accessing daily) and are the relatively ‘heavier’ net users
from home (31% using it for more than 2 hours a day from home).
X NDTV and Indiatimes ones buy online relatively the most, and
significantly more than the other online news readers, at 61% and
60% respectively. Google preferring online news readers buy online
relatively the least at 39%.
X The online news readers of all the 5 websites participate in blogs

and online communities almost equally (except Rediff ones who fall
behind somewhat on online community memberships).
X Indiatimes ones have relatively the highest number of average per

capita email ids at 3.6. Rediff and Yahoo ones have the least at an
average of 3.0 each.
20
India Online 2007
Table 10: Comparative evaluation of the top 5 online news websites on

selected net usage behavior attributes
Attribute Yahoo NDTV Rediff Google Indiatimes
Sample Base 1,182 1,011 812 721 604

2 years+ of net usage experience 61% 79% 73% 66% 79%
Users accessing the net from home 67% 64% 60% 59% 63%
Users accessing the net from office 73% 83% 83% 81% 81%
Users accessing the net from cyber cafe 51% 44% 46% 50% 51%
Broadband connection at home 70% 75% 71% 66% 74%
Users accessing net daily from home 88% 86% 86% 85% 88%
Heavy users (2 hrs+/day) from home 31% 21% 24% 31% 27%
Average no. of email ids owned 3.0 3.2 3.0 3.2 3.6
Users buying online 41% 61% 52% 39% 60%

Participate in blogging 35% 35% 33% 36% 35%
Members of an online community 47% 45% 38% 49% 48%
X Other than Google preferring online news readers who respond

somewhat less to online contests and sponsored search ads, and
together with Yahoo ones respond relatively less to e-mailers,
online news readers of the other websites respond almost equally
to various online marketing stimuli.
Table 11: Response to online marketing stimuli

Response to online marketing stimulus Yahoo NDTV Rediff Google Indiatimes
Sample Base 1,182 1,011 812 721 604
Clicked a banner ad 50% 48% 50% 53% 50%
Participated in an online contest 49% 47% 49% 38% 51%
Clicked a sponsored search ad 43% 41% 42% 36% 44%
Clicked a product/service e-mailer 13% 17% 19% 16% 21%
X Among the various online activities, NDTV, Rediff and Indiatimes

news readers tend to undertake most profession-related online
activities relatively more (business/professional networking, search
professional related info or travel info for professional purposes,
etc.).
X On the other hand, Google preferring online news readers

undertake most of the social and personal interactivity activities
relatively the most (instant messaging/chatting, dating/friendship,
matrimonial search, social networking, astrology), search financial
and real estate info online more as well as job search online
relatively more.
X Google and Yahoo preferring online news readers undertake most of

the online entertainment activities relatively more (online games,
21
music, movies/cinema content, screensavers/wallpapers, mobile

content, etc.).
X NDTV and Indiatimes ones undertake most of the e-commerce

related activities relatively the most (net banking, booking air and
train tickets, buying other products online, online bill payments and
online stock trading).
The comparative highlights of offline media consumption and

preferences of the preferred users of the top 5 news websites
are:
X NDTV, Indiatimes and Rediff preferring online news readers are the
marginally ‘heavier’ users of TV. On the other hand, Yahoo and
Google ones are marginally ‘heavier’ users of radio, while users of
all the 5 websites show fairly similar patterns of usage of
newspaper.
X While Star Plus is clearly the most popular TV channel among the
online news readers of Rediff, Indiatimes and Yahoo, Discovery is
marginally more popular TV channel among the Google ones. NDTV
is clearly the most popular TV channel among the NDTV preferring
online news readers, followed thereafter by Star Plus.
X Expectedly while Times of India is the most popular newspaper

among the online news readers of all the 5 websites, it is
significantly more preferred by Indiatimes ones at 55% and NDTV
ones at 44%. The Hindu is also fairly popular among the Google,
Yahoo and NDTV preferring online news readers.
X India Today is the most popular magazine among the online news
readers of all the 5 websites, more so with the Indiatimes ones at
31%.
X Radio Mirchi the most popular radio channel among the online news
readers of all the 5 websites, most with NDTV ones at 43%, followed
by Indiatimes ones at 40%.
X While Sony stands out as the most top of mind recalled brand
amongst the NDTV and Indiatimes preferring online news readers,
Nokia stands out somewhat more among those preferring Google,
Yahoo and Rediff.
22
India Online 2007
Detailed Findings-
Online News &
Events
23
Reading the Graphs

& Tables
Chart: Age group distribution
Current Year Age 13-18 years Age 19-24 years
Age 25-35 years Age 36-45 years
40% Age 46-55 years Above Age 55 years
36%
31%
20%
13%
11%
6%
2%
Current 0%
year base
All Users
Base: 25,060
Same series color as the current year
Change from graph, showing an increase of 5% in the
previous year proportion of 13 to 18 years age group
Change from PY
10%
5%
5% 1% 2% 1%
0%
-5%
-5% -4%
-10%
Base: 25,060(CY), 20,268(PY)
Current Previous
year base year base
24
India Online 2007
Abbreviation
for All Online
Table: Preferred websites - emailing News Users
Website Yahoo NDTV Rediff Google Indiatimes ANU

Yahoo 49% 55% 49% 58% 12% 83%
% Change 10% 18% 11% 8% -3.0% 31%
Change Gmail 21% 21% 22% 21% 11% 7%
from
% Change 6% 8% 10% 10% -4.6% -0.1%
previous
year Rediff 20% 17% 19% 15% 7% 5%
figures % Change 1% -3.5% -4.2% -3.8% -2.9% -19.8%
Hotmail 6% 4% 6% 5% 6% 2%
% Change -5.5% -10.8% -5.6% 1% -1.1% -6.4%
Indiatimes 0.8% 0.7% 1% 0.8% 5% 0.5%
Fields marked % Change -9.4% -8.9% -10.0% -12.2% -1.3% -4.2%
with * means Sify 1% 0.8% 1% 1% 3% 0.4%
that the field % Change -3.5% -1.8% -1.0% -1.1% -2.1% -2.3%
is added this
Sancharnet/BSNL* 1% 0.8% 0.5% 0.0% 3% 2%
year hence
not % Change
comparable VSNL 0.4% 0.4% 0.3% 0.0% 2% 2%
to last year % Change -0.5% -0.9% -0.6% -1.5% -0.5% 1%
AOL* 0.1% 0.0% 0.1% 0.1% 1% 0.0%
% Change
Lycos* 0.2% 0.2% 0.0% 0.0% 0.9% 0.0%
% Change
Base: 9,404(CY), 6,100(PY)

A blank in this row
means that this
Current Previous attribute was not
year base year base included in last
year’s survey &
therefore no
“change over
previous year” can
be presented
25
Popularity of the
Activity
Activity All Users (Proportion) All Users (In Millions)

Emailing 95% 24.0
Job Search 73% 18.4
Instant messaging 62% 15.6
Check news 61% 15.4
Music 60% 15.1
Chatting 59% 14.9
Info search - all search engines 58% 14.5
Check Sports 57% 14.4
E-greetings 57% 14.4
Infosearch - English search engines 56% 14.0
Online games 54% 13.7
Dating/Friendship 51% 12.9
Mobile contents (ring tones / games, etc.) 50% 12.5
Search work related info 49% 12.3
Matrimonial search 48% 12.0
Educational / Learning material 48% 12.0
Screensavers/wallpapers 46% 11.5
Astrology 46% 11.5
Check financial info 45% 11.4
Search for product information 45% 11.2
Social networking / Communities 44% 11.0
Buy Online 43% 10.9
Share pictures 40% 10.0
Check real estate info 37% 9.2
Check hobby related info 32% 7.9
Check business/Financial news 30% 7.6
Net banking 30% 7.6
Check health & lifestyle info 30% 7.6
Movies 29% 7.4
Check cinema content 28% 7.0
Info search - local language search engines 28% 6.9
Check / read blogs 27% 6.7
Business/professional networking 26% 6.6
Check personal travel related info 26% 6.5
Buy other than travel products 24% 6.1
Look for Seminar/workshops 24% 6.0
Online bill payment 22% 5.6
Check business travel related info 19% 4.7
Adult content 18% 4.6
26
India Online 2007
Activity All Users (Proportion) All Users (In Millions)

Online stock trading 13% 3.3
Net telephony 13% 3.2
Comment on blog post 12% 3.0
Local language website usage 12% 2.9
Have a blog site of own 7% 1.7
Base: 25,060
27
Table 13: Preferred websites for online news

Website ANU
Yahoo 14%
NDTV 12%
Rediff 10%
Google 9%
Indiatimes 7%
Aajtak 5%
BBC 5%
Timesofindia 3%
CNN 3%
MSN 3%
Ibnlive 3%
Manoramaonline 3%
gThehindu 2%
Sify 2%
Eenadu 2%
Zeenews 2%
Jagran 1%
CNBC 1%
Dinamalar 1%
TV9 1%
Hindustantimes 1%
Starnews 1%
DD News 1%
Times 1%
Moneycontrol 1%
Economictimes 0%
Hinduonnet 0%
Esakal 0%
Midday 0%
Webduniya 0%
Others 9%
Base: 8,509
28
India Online 2007
Demographic Profile
Chart 3: Gender breakup
Current Year M ale Female
100% 86%
83% 80% 81% 83%
78%
80%
60%
40%
22% 20% 19%
17% 14% 17%
20%
0%
Yahoo NDTV Rediff Google Indiatimes ANU
Base: 8,509
Chart 1: Gender breakup
Change from PY
15% 10%
8% 8%
10% 5% 5%
4%
5%
0%
-5%
-4%
-10% -5% -5%
-8% -8%
-15% -10%
Base: 8,509(CY), 10,985(PY)
29
Chart 4: Age group distribution
Current Year 13-18 yrs 19-24 yrs 25-35 yrs
50% 44%
43%
41%
40% 37% 36% 37%
31%
28% 31% 32%
30% 25%
22%
20% 16% 15%
9%
10% 8% 6% 7%
0%
Base: 8,509
Chart 2: Age group distribution
Change from PY
10% 9% 8%
3% 4% 4%
5%
0.2%
0.2%
0%
-1% -0.8%
-5% -2%
-4% -3% -4% -3% -4%
-10% -6% -6%
-10%
-15%
Base: 8,509(CY), 10,985(PY)
30
India Online 2007
Chart 5: City class - by population size
Current Year Up to 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs

70%
58%
60%
49% 53%
47%
50% 43% 43%
40% 33%
32% 28%
30% 25%
20% 21%
16% 15%
20% 14%
11%
15% 11% 13%13% 15%
11% 11%
8%
10%
0%
Base: 8,509
31
Chart 6: City class - by market size
Current Year M etro Urban uptowns Emerging Towns Others
60%
52%
44%
40% 40%
40% 36% 34% 36% 35%
33% 31%
32%
26%
16% 14% 18% 15%
20% 15% 11% 14% 14%
11% 13% 11% 11%
0%
Base: 8,509
Chart 3: City class - by market size
Change from PY 25%

25%
17% 19% 16%
20% 17%
13%
15%
10% 3%
5% 2%
0%
-5% -1% -2% -2%
-4% -2%
-10% -8% -6% -5% -6%
-15% -9% -9% -8%
-13% -12%
-12% -15%
Base: 8,509(CY), 10,985(PY)
32
India Online 2007
Table 14: Top 10 cities
Cities Yahoo NDTV Rediff Google Indiatimes ANU

Delhi 9% 15% 12% 11% 17% 12%
% Change -3.1% 0.0% -2.6% -4.8% -3.3% -3.9%
Mumbai 8% 10% 15% 11% 15% 10%
% Change -3.2% -3.5% -3.4% -4.0% -3.9% -4.5%
Bangalore 6% 12% 7% 7% 9% 7%
% Change -2.1% -2.2% -2.1% -2.6% -2.7% -3.2%
Hyderabad 7% 5% 5% 6% 4% 6%
% Change -0.1% -1.5% -3.2% -1.9% 0.7% -0.7%
Chennai 5% 8% 4% 4% 0.6% 5%
% Change -1.8% -1.4% -0.9% -2.2% -1.1% -0.6%
Kolkata 3% 5% 3% 3% 4% 3%
% Change -2.9% -2.2% -2.5% -5.3% -0.6% -2.2%
Pune 2% 3% 4% 2% 4% 3%
% Change -2.2% 0.0% -0.5% -2.5% -1.7% -1.0%
Ahmadabad 2% 2% 1% 0.7% 2% 1%
% Change 0.0% -0.9% -0.6% -0.8% -1.0% -0.7%
Lucknow 1% 1% 1% 0.8% 1% 1%
% Change -0.3% 0.3% -0.1% -0.4% -0.9% -0.4%
Coimbatore 2% 0.9% 1% 1% 0.3% 1%
% Change 0.1% -0.3% -0.3% -0.7% 0.2% -0.2%
Base: 8,509(CY), 10,985(PY)
33
Chart 7: Region-wise break-ups
Current Year North East South West

49%
50% 46%
43% 43%
40% 37% 35%
31%
30% 26% 26%
25%
19% 22% 21% 22% 21% 22% 22%
21%
20%
12% 13% 12%
12% 11%
10%
10%
0%
Base: 8,509
Chart 4: Region-wise break-ups
Change from PY
10% 8% 5% 8%
3% 5% 5% 5% 5% 5% 5% 5% 6% 6%
1% 2% 1%
0.0%
0%
-2%
-10%
-8%
-10% -11% -12%
-16% -14%
-20%
Base: 8,509(CY), 10,985(PY)
34
India Online 2007
Table 15: Preferred language of reading
Language Yahoo NDTV Rediff Google Indiatimes ANU

English 39% 56% 49% 44% 53% 45%
% Change -23.7% -16.8% -9.8% -21.0% -11.5% -16.6%
Hindi 16% 12% 14% 15% 22% 16%
% Change 3% 0.8% -1.8% -0.8% 3% -1.5%
Telugu 6% 5% 6% 7% 1% 7%
% Change -0.5% 4% 3% 3% 0.7% 4%
Tamil 9% 8% 4% 5% 1% 7%
% Change 5% 6% 2% 2% 0.0% 4%
Malayalam 6% 1% 2% 6% 2% 5%
% Change 4% 0.4% -2.3% 4% 1% 0.8%
Marathi 5% 3% 6% 4% 5% 4%
% Change 2% -0.3% 0.9% 2% 1% 1%
Kannada 5% 4% 5% 4% 3% 4%
% Change 4% 2% 1% -0.5% 0.7% 1%
Gujarati 4% 2% 3% 0.9% 4% 3%
% Change 3% 1% 1% 0.3% 2% 2%
Bengali 2% 5% 3% 2% 3% 3%
% Change 0.3% 3% 1% 0.0% 0.6% 1%
Oriya 2% 0.7% 2% 6% 2% 2%
% Change 2% -0.2% 1% 6% 0.6% 1%
Base: 8,509(CY), 10,985(PY)
35
Socio-Economic
Profile
Chart 8: Socio economic classification
Current Year SEC A SEC B SEC C SEC D SEC E
40% 37%
34% 33%
31% 32% 32% 32% 32%
26%
30% 28%
26% 26%
21% 25% 22%
20%
18% 17%
20%
15%
13% 12% 13%
9% 10%
10% 9%
7% 6%
4% 5% 5%
0%
Base: 8,509
Chart 5: Socio economic classification
Change from PY
20%
12%
6% 9% 8% 7%
10% 3% 6%
4% 2%
-1% 1% 1% 2%
0%
-2% -0.1% -1%
-1% -2% -3% -2%
-3% -2% -3% -3%
-10% -5% -2%
-9% -4% -4%
-20% -14%
Base: 8,509(CY), 10,985(PY)
36
India Online 2007
Chart 9: Highest educational qualification
Current Year College but not Graduate

Graduate & above - general stream
Graduate & above - professional stream
50%
43%
38% 39% 36% 38%
40%
34% 32%
32% 31%
29% 28%
30% 27% 25%
24% 22%
20% 18%
20% 18%
10%
0%
Base: 8,509
Chart 6: Highest educational qualification
Change from PY
15%
7% 10% 9%
10% 5%
5% 6%
5% 3% 2% 4% 2% 3%
2%
0%
-5% -2%
-5%
-10% -7% -7%
-8% -10%
-15%
Base: 8,509(CY), 10,985(PY)
37
Chart 10: Occupational break up
Current Year Unemployed Employed
74% 74%
80%
64% 64%
60% 50% 53%

51% 47%
36% 36%
40%
26% 26%
20%
0%
Base: 8,509
Chart 7: Occupational break up
Change from PY
10%
4% 6%
5% 4% 3%
1% 2%
0%
-1% -2%
-5% -4% -3%
-5%
-6%
-10%
Base: 8,509(CY), 10,985(PY)
38
India Online 2007
Chart 11: Function / field of occupation
Current Year IT/SW M ARCOM Finance Others

60%
53% 54% 54%
52% 52%
48%
50%
40%
30%
21% 23% 21%
21%
19% 18% 18% 18%
20% 18%16% 18%
13% 13% 13% 12%
10% 10%
10% 7%
0%
Base: 5,337
39
Chart 12: Head of the household
Current Year Head of the household Not head of the household
70%
62% 62%
56%
60% 54%
50% 50% 48% 52%
50% 45% 46%
39%
40% 38%
30%
20%
10%
0%
Base: 8,509
Chart 8: Head of the household
Change from PY
27%
30% 23% 24% 23%
18%
20% 14%
10%
0%
-10%
-20%
-14%
-23% -18%
-30% -23%
-27% -24%
Base: 8,509(CY), 10,985(PY)
40
India Online 2007
Economic Profile
Chart 13: Monthly family income
Current Year Up to Rs. 10K 10-30K 30-50K Above 50K
50% 44% 43%

42% 42% 40%
40% 36% 39% 34%
36%
32%
30% 26%
22% 19%
20% 15% 17% 14%
13% 15% 14% 15%
14% 12%
9% 7%
10%
0%
Base: 7,323
Chart 9: Monthly family income
Change from PY
7% 7% 7% 8% 9% 8%
10% 6%
5% 6% 7% 5% 5%
3%3% 4% 3% 4%
0%
-1%
-10%
-13% -14%
-20% -18% -17% -15%
-18%
Base: 7,323(CY), 10,985(PY)
41
Chart 14: Most expensive vehicle owned by the household
Current Year 2 Wheeler 4 Wheeler Others
60%
50% 45%
42% 42%
38% 42%
40% 38% 37%
33% 35%
31%
29% 28%
30%
20%
11%
9% 8% 7%
10% 5%
3%
0%
Base: 8,509
Chart 10: Most expensive vehicle owned by the household
Change from PY
15% 12%
10%
6% 7% 5%
5% 5% 5% 6%
4%
5% 1% 2% 3% 3%
0%
-1% -1% -0.4%
-5% -2%
-5%
-10%
Base: 8,509(CY), 10,985(PY)
42
India Online 2007
Chart 15: Ownership of credit cards (individually)
Current Year Don't own a credit card Own a Credit Card
80% 73%
70% 64%
55% 58% 59%
60%
45%
42% 41%
36%
40% 30% 27%
20%
0%
Base: 8,509
Chart 11: Ownership of credit cards (individually)
Change from PY
15% 12%
10% 6%
4% 5%
5% 3%
1%
0%
-5% -1% -3%
-4%
-10% -6% -5%
-15% -12%
Base: 8,509(CY), 10,985(PY)
43
Table 16: Household asset ownership
Asset Yahoo NDTV Rediff Google Indiatimes ANU

Color TV 92% 97% 93% 89% 92% 93%
% Change 3% 5% 2% 0.4% 0.4% 3%
Mobile Phone 89% 94% 90% 88% 93% 90%
% Change 4% 9% 5% 4% 2% 4%
Bank Account 84% 86% 86% 77% 89% 84%
% Change 84% 86% 86% 77% 89% 84%
Fridge 77% 84% 79% 72% 81% 78%
% Change 6.70% 10% 4% -1.0% 5% 5%
Cable TV connection/DTH 74% 78% 74% 68% 78% 74%
% Change -11.4% -3.0% -5.9% -10.3% -1.4% -4.4%
Computer/Laptop 72% 72% 69% 66% 73% 71%
% Change 19% 21% 18% 16% 12% 20%
Camera 67% 71% 70% 60% 72% 67%
% Change 67% 71% 70% 60% 72% 67%
Landline Phone 67% 69% 65% 58% 66% 65%
% Change -2.6% 1% 4% -8.6% -2.4% -0.5%
Life Insurance 63% 71% 69% 54% 67% 63%
% Change 0.3% 9% 2% -1.8% 3% 1.70%
Home 59% 61% 58% 58% 64% 59%
% Change -13.1% -7.9% -9.2% -16.9% -7.7% -10.3%
Washing Machine 59% 65% 61% 53% 64% 59%
% Change 4% 8% 5% 0.0% 6% 4%
Music System/DVD/MP3 54% 64% 55% 49% 63% 58%
% Change 54% 64% 55% 49% 63% 58%
Debit Card 49% 66% 59% 51% 62% 58%
% Change 4% 8.80% 7% 5% 4% 8%
Credit Card 33% 49% 44% 32% 43% 39%
% Change 7% 11% 13% 5% 7% 9%
Fixed Deposits 36% 43% 39% 30% 43% 37%
% Change 36% 43% 39% 30% 43% 37%
Medical Insurance/CGHS 31% 42% 38% 29% 42% 36%
% Change 2% 4% 4% -0.7% 5% 2.80%
Air Conditioner 26% 31% 27% 24% 31% 26%
% Change 0.2% 9% 6% 3.90% 9% 6%
Microwave 25% 34% 27% 21% 34% 26%
% Change 0.3% 11% 9% 6% 15% 6%
Mutual Funds 18% 34% 26% 16% 30% 24%
% Change -5.4% 1.20% -1.2% -6.9% -5.8% -2.6%
Demat Account 19% 29% 28% 15% 26% 23%
% Change 19% 29% 28% 15% 26% 23%
Share of Companies 19% 27% 25% 15% 27% 22%
% Change 19% 27% 25% 15% 27% 22%
Video Camera 19% 21% 20% 19% 26% 21%
% Change 19% 21% 20% 19% 26% 21%
IPod 12% 14% 9% 11% 15% 12%
% Change 12% 14% 9% 11% 15% 12%
Chit Fund Deposits 11% 7% 5% 8% 5% 7%
% Change -19.9% -23.8% -23.7% -16.4% -25.5% -21.8%
Base: 8,509(CY), 10,985(PY)
44
India Online 2007
Chart 16: Current loan liabilities
Current Year Home Loan Personal Loan Car Loan
46% 45%
50% 43% 43%
42% 42%
40%
30% 26%
24% 22% 23%
22%
16%
20% 15% 15%13% 14% 13%
12%
10%
0%
Base: 8,509
45
Net Usage Status

Chart 17: Years of experience in using internet
Current Year Up to 1 year 1-2 years M ore than 2 years

79% 79%
80% 73%
71%
66%
61%
60%
40%
21%
17% 15%
18% 12% 14% 17% 13%
20% 13% 14%
9% 8%
0%
Base: 8,509
Chart 12: Years of experience in using internet
Change from PY
15% 11%
10%
4%
5% 3% 3% 1% 3%
0.3% 0.3%
0%
-1% -2% -1% -1%
-5% -3% -3% -2% -2% -2%
-10%
-9%
Base: 8,509(CY), 10,985(PY)
46
India Online 2007
Chart 18: Place of accessing internet
Current Year Home Place of work (office / school / college) Cyber cafe
100%
83% 83% 81% 81% 80%
80% 73%
67% 64% 60% 63% 63%
59%
60% 51% 50% 51%
46% 48%
44%
40%
20%
0%
Base: 8,509
Chart 13: Place of accessing internet
Change from PY
30%
20% 22% 23% 21%
18%
20% 17% 16%
15%
11% 12% 12%
8%
10%
3% 2%
3% 1%
0%
-3% -2%
-10%
Base: 8,509(CY), 10,985(PY)
47
Chart 19: Type of internet connection at home
Current Year Regular Dial Up Broadband Others

75%
80% 71% 74%
70% 66% 70%
60%
40%
17%
20% 14% 14% 16% 15%
7% 13% 11% 12% 10%
10%
7%
0%
Base: 5,352
Chart 14: Type of internet connection at home
Change from PY
20% 18%
15% 15% 14%
15% 12%
8%
10% 4%
5% 1% 3% -0.3%
0%
-5% -0.1%
-10% -6% -5%
-8%
-15% -10% -11%
-14%
Base: 5,352(CY), 7,369(PY)
48
India Online 2007
Chart 20: Type of internet connection at office
Current Year Regular Dial Up Broadband Others

80%
67%
63% 60% 60% 63%
57%
60%
40%
17% 14% 16% 17% 14%

20% 9% 11%
5% 5% 5% 5% 6%
0%
Base: 6,817
Chart 15: Type of internet connection at office
Change from PY
15% 10% 9%
8%
10% 5% 5%
5% 2%
0.4%
0%
-5% -2% -3% -2%
-10% -6% -5% -5%
-8% -8% -7% -6%
-15% -10%
-20%
Base: 6,817(CY), 8,267(PY)
49
Chart 21: Service provider subscribed to at home
Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata

38%
40%
35% 36% 35%
32% 32%
20% 23%
20% 17% 18%
15% 15%
11% 10% 10% 9% 10%
7%
0%
Base: 5,352
Chart 16: Service provider subscribed to at home
Change from PY
15% 13%
10% 8%
5% 7% 7%
5% 3%
0.3% -0.2%
0%
-5% -2% -2% -2% -3% -2%
-4% -3%
-6% -6%
-10%
-8%
Base: 5,352(CY), 7,483(PY)
50
India Online 2007
Chart 22: Service provider subscribed to at office
Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata
40%
33%
29% 27%
30% 26%
24% 24%
21%
20% 15% 16%
15%
13% 14% 13% 12%
13%
10%
10% 7% 8%
0%
Base: 6,817
Chart 17: Service provider subscribed to at office
Change from PY
8%
10% 6%
5% 5%
3% 4% 5%
-0.1% -0.2%
0%
-1%
-3% -5% -5% -4%
-10% -6%
-8% -10%
-12%
-20%
Base: 6,817(CY), 8,282(PY)
51
Net Usage Dynamics

Chart 23: Frequency of accessing internet from home
Current Year At least once daily Weekly, but not daily

Less than once a week
100%
88% 86% 86% 85% 88% 87%
80%
60%
40%
20% 11% 13% 13% 11% 12%

12%
1% 1% 3% 1% 2%
1%
0%
Base: 5,192
Chart 18: Frequency of accessing internet from home
Change from PY
20%
13% 10%
10% 10% 9%
10% 7%
-1% 0.2%
0%
-2% -1% -1% -1%
-10% -7% -8% -7%
-9% -9%
-12%
-20%
Base: 5,192(CY), 7,502(PY)
52
India Online 2007
Chart 24: Frequency of accessing internet from office
Current Year At least once daily Weekly, but not daily

Less than once a week
100% 92% 89% 90% 88%
82% 85%
80%
60%
40%
15% 13%
20% 7% 9% 7% 10%
4% 2% 2% 2% 3% 2%
0%
Base: 6,192
Chart 19: Frequency of accessing internet from office
Change from PY
4% 3%
2%
2% 1% 0.4% 1% 1%
1%
0.3% 1% 0.1%
0%
-0.1% -0.1%
-1% -1%
-2% -1% -1% -2%
-4%
-4%
-6%
Base: 6,192(CY), 8,109(PY)
53
Chart 25: Time of the day accessing internet from home

Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM 6.00 PM - 12.00 M idnight
70% 61% 58%

60% 53%
51% 50%
46%
50%
40%
30% 23%
18% 19%
20% 13% 15% 16%
9% 11% 9%
10% 8% 8%
4%
0%
Base: 5,088
Chart 20: Time of the day accessing internet from home
Change from PY
10% 7%
5%
5% 3% 3%
1% 2% 2% 2%
-0.3%
0%
-1%
-5% -2%
-5% -5%
-10%
-9% -8%
-15% -13% -13% -12%
Base: 5,088(CY), 7,376(PY)
54
India Online 2007
Chart 26: Time of the day accessing internet from office
Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM 6.00 PM - 12.00 M idnight

70%
62%
60%
51% 52%
50%
50% 48% 47%
40%
30%
15%
20% 10% 11% 12% 11%
9%
10% 3% 4% 3% 2%
3% 3%
0%
Base: 6,197
Chart 21: Time of the day accessing internet from office
Change from PY
10% 7%
4% 5%
5%
0.4% 1% 1% 0.0%
0%
-0.4% -1% -1%
-5% -3%
-4% -4%
-10% -7% -7% -7% -8%
-15% -13%
Base: 6,197(CY), 8,105(PY)
55
Chart 27: Duration of PC usage from home
Current Year Light users M edium users Heavy users
80% 73% 71%

66% 65%
63%
58%
60%
40%
26% 25%
20% 22%
18% 17%
20% 11% 14% 17% 13% 13%
9%
0%
Base: 5,546
Chart 22: Duration of PC usage from home
Change from PY
15%
11%
10%
6% 5%
3% 1%
5% 0.1% 2% 2%
0.0% 0.0% 1%
0%
-5% -2%-1% -1%
-5% -3%
-10% -6%
-15% -12%
Base: 5,546(CY), 8,342(PY)
56
India Online 2007
Chart 28: Duration of internet usage from home

50% 46%
44% 41% 42% 39%
40% 36%
34% 33% 32% 34%
31%
31% 31%
30% 28% 27% 27%
24%
21%
20%
10%
0%
Base: 5,141
Chart 23: Duration of internet usage from home
Change from PY
15%
9% 11%
10% 8% 8% 9%
5%
5% 3% 3%
-0.2%
0%
-5% -3% -4%

-5% -4%
-10% -6% -7% -4%
-15% -11% -11%
Base: 5,141(CY), 7,368(PY)
57
Chart 29: Duration of PC usage from office

59%
60%
53% 51% 51%
51%
41%
40% 38%
28% 27%
26% 27%
22% 21%
22% 21% 22% 22%
19%
20%
0%
Base: 6,362
Chart 24: Duration of PC usage from office
Change from PY
6%
4%
4%
4%
2%
2% 0.4% 1%
0.1% -0.1%0.3%
0%
-1% -0.3% -0.4% -0.2%
-2% -2% -1% -1% -0.2%
-2%
-4%
-4%
-6%
Base: 6,362(CY), 8,429(PY)
58
India Online 2007
Chart 30: Duration of internet usage from office

50% 47%
44%
42% 44% 42%
40% 34% 35% 36%

32%
30% 29% 30%
29%
30% 27% 26% 26%
25% 24%
20%
10%
0%
Base: 6,071
Chart 25: Duration of internet usage from office
Change from PY
10%
7%
5% 5%
4%
5% 3% 3%
0.3% 1% 0.0% 1%
0%
-1%
-5% -2% -2%
-4% -3% -4%
-6%
-10% -7%
Base: 6,071(CY), 7,946(PY)
59
Chart 31: Time spent by internet users on watching TV

50% 47% 47%
47% 45% 44%
42% 42% 42% 43% 43%
39%
40% 37%
30%
20% 16%
14% 13% 14% 13%
11%
10%
0%
Base: 7,584
Chart 26: Time spent by internet users on watching TV
Change from PY
10%
5% 5% 5%
5% 2% 4%
1% 2% 2%
0%
-1% -2% -1%
-1% -2% -2%
-5% -3% -4%
-4%
-6%
-10%
Base: 7,584(CY), 10,202(PY)
60
India Online 2007
Chart 32: Time spent by internet users on reading newspaper
50% 46% 45% 46% 45%

44% 45%
43% 43% 42% 41% 42%
41%
40%
30%
20% 16%
13% 14% 13% 13%
11%
10%
0%
Base: 7,788
Chart 27: Time spent by internet users on reading newspaper
Change from PY
40% 26% 30% 27% 27%
20% 26%
20% 14% 12% 12% 11% 12%
11%
0%
-20%
-40% -31%
-40% -42% -39% -37% -39%
-60%
Base: 7,788(CY), 10,475(PY)
61
Chart 33: Time spent by internet users on listening to radio

80% 77% 75% 73%
73% 71%
71%
60%
40%
19% 18% 19% 20% 18% 19%

20%
10% 10% 9%
6% 8% 7%
0%
Base: 5,262
Chart 28: Time spent by internet users on listening to radio
Change from PY
15%
10%
10%
3% 3%
5% 1% 2% 3%
-0.2% -0.1% 2%
0%
-1% -2% -0.9%
-5%
-4% -2% -1%
-4% -3%
-6%
-10%
Base: 5,262(CY), 6,981(PY)
62
India Online 2007
Preferred Net
Activities
Activity Yahoo NDTV Rediff Google Indiatimes ANU

Check news 100% 100% 100% 100% 100% 100%
% Change 33% 31% 35% 39% 37% 35%
Emailing 95% 97% 97% 94% 97% 96%
% Change 0.9% -0.7% 1% -2.7% -1.1% 0.3%
Job Search 83% 85% 81% 89% 80% 83%
% Change 28% 29% 34% 32% 26% 28%
Instant messaging 87% 74% 76% 90% 80% 79%
% Change 42% 32% 43% 56% 36% 39%
Check Sports 77% 77% 76% 87% 73% 77%
% Change 36% 32% 34% 50% 34% 35%
Music 85% 71% 69% 89% 75% 76%
% Change 34% 20% 22% 35% 19% 23%
Online games 80% 67% 68% 85% 70% 72%
% Change 33% 34% 33% 45% 35% 33%
Dating/Friendship 74% 60% 63% 83% 67% 67%
% Change 39% 38% 36% 59% 36% 38%
Mobile contents (ring tones / games, etc.) 70% 60% 66% 81% 65% 66%
% Change 70% 60% 66% 81% 65% 66%
Check financial info 66% 64% 72% 79% 64% 66%
% Change 50% 39% 55% 61% 43% 46%
Educational / Learning material 73% 59% 65% 86% 63% 65%
% Change 24% -5.3% 10% 22% 6% 8%
Matrimonial search 67% 58% 61% 78% 62% 64%
% Change 48% 45% 44% 64% 47% 48%
E-greetings 60% 68% 61% 57% 69% 64%
% Change -0.6% -1.1% 4% -9.8% 1% 0.6%
Astrology 74% 56% 64% 80% 62% 63%
% Change 34% 17% 25% 49% 25% 27%
Chatting 66% 62% 54% 66% 61% 63%
% Change 9% 6% 10% 16% 10% 10%
Social networking / Communities 68% 56% 62% 84% 63% 62%
% Change 68% 56% 62% 84% 63% 62%
Check real estate info 58% 51% 58% 75% 52% 55%
% Change 44% 37% 45% 60% 39% 42%
Search work related info 54% 56% 53% 51% 59% 54%
% Change 2% 3% 3% -8.4% -1.7% -0.2%
Search for product information 45% 53% 53% 50% 57% 50%
% Change 2% 9% 11% 11% 8% 7%
63

Buy online 39% 61% 50% 43% 56% 50%
% Change 11% 20% 17% 16% 20% 16%
Screensavers/wallpapers 55% 47% 48% 49% 48% 49%
% Change 0.6% -5.3% -1.9% -4.5% -3.9% -3.6%
Share pictures 47% 42% 37% 47% 44% 44%
% Change 12% -1.0% 6% 13% 4% 7%
Check business/Financial news 30% 41% 43% 26% 41% 37%
% Change 30% 41% 43% 26% 41% 37%
Net banking 26% 44% 39% 29% 43% 36%
% Change 6% 8% 9% 8% 14% 8%
Check hobby related info 39% 38% 36% 35% 38% 36%
% Change 23% 25% 23% 18% 24% 23%
Check health & lifestyle info 35% 33% 39% 30% 39% 35%
% Change -11.7% -0.6% 1% -13.4% 0.7% -2.3%
Movies 36% 32% 30% 34% 32% 33%
% Change 36% 32% 30% 34% 32% 33%
Check cinema content 31% 32% 29% 31% 32% 32%
% Change 3% 8% 2% -1.5% 6% 4%
Check / read blogs 33% 31% 30% 32% 31% 31%
% Change 33% 31% 30% 32% 31% 31%
Business/professional networking 25% 32% 32% 29% 35% 31%
% Change 8% 11% 17% 19% 16% 14%
Check personal travel related info 22% 34% 33% 26% 35% 30%
% Change 3% 11% 14% 8% 14% 9%
Buy other than travel products 23% 36% 34% 20% 40% 29%
% Change 23% 36% 34% 20% 40% 29%
Look for Seminar/workshops 29% 28% 27% 28% 28% 28%
% Change 2% 1% 7% -4.7% -0.3% 5%
Online bill payment 19% 34% 29% 20% 31% 27%
% Change 7% 13% 11% 8% 12% 10%
Check business travel related info 18% 26% 27% 18% 24% 23%
% Change 18% 26% 27% 18% 24% 23%
Adult content 26% 18% 20% 19% 21% 20%
% Change 13% 7% 7% 7% 10% 8%
Online stock trading 13% 20% 20% 12% 20% 17%
% Change -0.3% -1.3% 4% 2% 2% 1%
Net telephony 13% 15% 15% 17% 16% 16%
% Change -0.4% 4% 6% 8% 6% 4%
Local language website usage 16% 13% 10% 13% 10% 15%
% Change -31.4% -36.6% -39.1% -39.6% -41.3% -37.7%
Comment on blog post 15% 14% 12% 19% 13% 15%
% Change 15% 14% 12% 19% 13% 15%
Have a blog site of own 6% 7% 7% 13% 7% 8%
% Change 6% 7% 7% 13% 7% 8%
Base: 8,509(CY), 10,985(PY)
64
India Online 2007
Chart 34: Professional activities
Current Year Emailing - work related Job Search Instant messaging
100% 90% 89% 86%

84% 87% 88% 89% 89%
85% 81% 84% 80%80% 83%
83%
80% 74% 76% 79%
60%
`
40%
20%
0%
Base: 8,509
Chart 29: Professional activities
Change from PY
60% 56%
42% 43% 39%
32% 34% 36%
40% 32%
28% 29% 26% 28%
20%
0.1%
0%
-4% -6% -4% -3%
-7%
-20%
Base: 8,509(CY), 10,985(PY)
65
Chart 35: Personal activities
Current Year Emailing - personal Check Sports Dating/Friendship
100% 91% 93% 88% 92% 91%

90% 87%
77% 77% 83% 77%
80% 74% 76% 73%
67% 67%
60% 63%
60%
40%
20%
0%
Base: 8,509
Chart 30: Personal activities
Change from PY
60% 50%
36% 35% 34% 39% 37% 35% 35%
40% 33% 31% 34%
32%
20%
1%
0%
-0.3% -0.4%
-2% -4% -3%
-20%
Base: 8,509(CY), 10,985(PY)
66
India Online 2007
Chart 36: Downloading activities
Current Year M usic Online games M obile contents (ring tones/games)
100% 85% 89%

85%
80% 81% 75% 76%
80% 71% 69% 72%
70% 67% 68%66% 70%
65% 66%
60%
60%
40%
20%
0%
Base: 8,509
Chart 31: Downloading activities
Change from PY
60% 55%
45%
36% 35%
40% 34% 38% 34% 33% 35% 35%
33% 33% 33%
29%
22% 23%
20% 19%
20%
0%
Base: 8,509(CY), 10,985(PY)
67
Chart 37: E-commerce related activities
Current Year Check financial info E-greetings Check real estate info
72% 79%
80% 76%
66% 69% 70% 66%
61% 65% 62% 64% 64%
59% 59% 57%
60% 52% 55%
52%
40%
20%
0%
Base: 8,427
Chart 32: E-commerce related activities
Change from PY
70% 61% 60%
60% 55%
51%
50% 45% 46% 43% 47% 43%
40% 40%
40% 38%
30%
20%
0.3% 5% 2%
10% 1%
0%
-10% -0.1%
-10%
Base: 8,427(CY), 10,979(PY)
68
India Online 2007
Chart 38: Online shopping
Current Year Buyers Non-Buyers

80%
61%
59% 61% 60%
60% 52% 50%
48% 50%
41% 39% 39% 40%
40%
20%
0%
Base: 8,509
Chart 33: Online shopping
Change from PY
30% 22%
21%
20% 17% 17% 17%
13%
10%
0%
-10%
-20%
-13% -17% -17% -17%
-30% -22% -21%
Base: 8,509(CY), 10,985(PY)
69
Chart 39: Response to online marketing stimulus
Current Year Clicked a banner ad

Participated in an online contest
Clicked a sponsored search ad
60% 50% 48% 50% 53% 51%

50% 50%
49% 47% 49% 47%
43% 44%
41% 42% 38% 41%
40% 36%
20%
0%
Base: 6,862
Chart 34: Response to online marketing stimulus
Change from PY
30%
19%
20% 14% 18% 13%
11%
8%
10% 4% 3% 2% -0.4% 2%
0%
-10% -2% -3%
-20% -10% -12% -12%
-14%
-30% -23%
Base: 6,862(CY), 10,111(PY)
70
India Online 2007
Chart 40: Blogging activities
Current Year Check/read blogs Comment on blog post

Have a blog site of own None of the above
80%
65% 65% 67% 65% 65%
64%
60%
40% 33% 31% 32% 31% 31%

30%
15% 14% 19%
20% 12% 13% 15%
13%
6% 7% 7% 7% 8%
0%
Base: 8,509
71
Chart 41: Member of an online community
Current Year Not a member of any online community

M ember of an online community
70% 62%
56% 52%
60% 53% 51% 55%
49% 48%
50% 47% 45% 45%
38%
40%
30%
20%
10%
0%
Base: 8,509
72
India Online 2007
Table 18: Membership by type of online community
Membership Yahoo NDTV Rediff Google Indiatimes ANU

Not a member of any online community 53% 56% 62% 51% 52% 55%
Alumni & Schools 5% 10% 8% 7% 8% 8%
Computers & Internet 7% 5% 4% 9% 5% 6%
Romance & Relationships 4% 4% 4% 6% 5% 5%
Business / Professional community 3% 4% 4% 2% 4% 4%
Music 4% 3% 2% 3% 3% 3%
Schools & Education 4% 3% 2% 4% 3% 3%
Games 3% 2% 2% 2% 2% 3%
Individuals 4% 2% 1% 2% 3% 2%
Arts & Entertainment 2% 1% 2% 3% 1% 2%
Base: 8,509
73
Table 19: Most used local language websites (other than English)

Tamil 14% 24% 14% 13% 6% 19%
Hindi 14% 8% 18% 28% 36% 19%
Malayalam 26% 9% 8% 17% 10% 16%
Telugu 8% 10% 11% 22% 11% 13%
Marathi 9% 14% 22% 6% 14% 12%
Kannada 14% 20% 9% 2% 7% 7%
Bengali 2% 10% 7% 0.8% 7% 6%
Gujarati 6% 0.6% 4% 0.0% 4% 3%
Oriya 0.4% 2% 1% 0.0% 2% 1%
Urdu 2% 0.0% 0.8% 4% 0.0% 0.8%
Base: 1,095
74
India Online 2007
Table 20: Online activities desired in other languages

Email 67% 61% 61% 63% 58% 64%
Entertainment 56% 45% 45% 47% 47% 49%
Chatting 53% 43% 41% 53% 47% 48%
Online news 40% 38% 35% 33% 39% 40%
Search information 42% 32% 34% 34% 35% 36%
Online learning / education 38% 34% 31% 35% 31% 34%
Astrology 31% 25% 26% 23% 25% 26%
Online shopping 17% 23% 20% 21% 24% 21%
Travel related information 18% 20% 20% 18% 19% 19%
Matrimony 18% 12% 13% 13% 15% 16%
Blog 13% 17% 14% 14% 19% 14%
Not Interested 16% 19% 23% 20% 22% 19%
Base: 8,509
75
Chart 42: Problems faced while surfing the internet
Current Year Slow website opening Spam / junk mails Virus / spyware
70% 65% 63% 65%
61% 62% 62%
59% 58%59%
60% 58% 54% 54%
50% 54%
51% 53%
47%
50% 46%
40%
30%
20%
10%
0%
Base: 8,509
76
India Online 2007
Chart 43: Number of email accounts and average per capita email ids
Current Year One Two Three
40%
35%
31%
30% 30%
30% 28%
25% 26% 25% 25%
24%
19% 19%
20%
15% 15% 13%
12%
9%
10% 7%
0%
Base: 8,509
Chart 35: Number of email accounts and average per capita email ids
Change from PY
20% 16%
8%
10% 4%
1% 3%
0.4% 1%
0%
-0.3%
-1% -2%
-3% -6%
-10% -8% -6%
-9% -11% -10%
-20% -19%
Base: 8,509(CY), 10,985(PY)
77
Most Used Websites

Table 21: Top of mind unaided recall - all websites

Google 23% 36% 23% 49% 37% 31%
% Change 9% 8% 4% 10% 10% 8%
Yahoo 53% 26% 19% 22% 25% 30%
% Change -7.9% -2.6% -2.0% -7.0% -5.9% -5.1%
Rediff 4% 9% 38% 5% 10% 11%
% Change -4.5% -3.8% -3.0% -5.0% 2% -3.4%
Orkut 5% 5% 2% 3% 3% 4%
% Change 5% 5% 2% 0.6% 3% 3%
Gmail 2% 3% 3% 4% 4% 3%
% Change 2% 3% 3% 4% 4% 3%
Hotmail 0.7% 3% 1% 0.5% 1% 2%
% Change -0.1% -3.3% -3.3% -3.6% -0.8% -3.5%
Indiatimes 0.9% 2% 0.9% 0.0% 9% 1%
% Change -1.2% -2.7% -1.3% -2.5% -9.8% -4.4%
Contest2win 0.1% 0.3% 2% 0.3% 0.1% 0.6%
% Change 0.1% 0.3% 2% 0.3% 0.1% 0.6%
MSN 0.0% 0.3% 0.3% 0.7% 0.7% 0.6%
% Change -0.3% -3.3% -1.3% -0.2% -1.8% -1.9%
Sify 0.0% 0.4% 0.2% 1% 0.4% 0.6%
% Change -0.4% -0.6% 0.0% 1% 0.2% 0.0%
Base: 8,332(CY), 10,961(PY)
78
India Online 2007
Table 22: Most used website - all websites

Google 23% 37% 20% 54% 33% 31%
Yahoo 51% 20% 15% 18% 25% 26%
Rediff 4% 9% 37% 5% 8% 11%
Orkut 9% 6% 5% 6% 7% 7%
Gmail 2% 5% 5% 5% 4% 4%
Hotmail 0.4% 2% 0.3% 0.4% 2% 2%
Indiatimes 0.1% 2% 1% 0.3% 8% 1%
Wikipedia 0.0% 0.7% 2% 0.3% 0.1% 0.7%
Moneycontrol 0.4% 1% 0.5% 0.0% 0.3% 0.7%
Sify 0.0% 0.5% 0.2% 1% 0.0% 0.6%
Base: 8,449
79
Table 23: Preferred websites - emailing

Yahoo 78% 47% 28% 53% 46% 52%
% Change 16% 20% 6% 13% 6% 15%
Gmail 10% 24% 19% 32% 27% 22%
% Change 4% -0.6% 10% 16% 17% 9%
Rediff 7% 18% 48% 11% 15% 18%
% Change -10.8% -4.0% -4.1% -14.2% 0.7% -5.1%
Hotmail 2% 8% 3% 3% 7% 5%
% Change -4.4% -5.0% -3.7% -4.2% 0.1% -6.0%
Indiatimes 0.5% 1% 0.8% 0.6% 5% 1%
% Change -3.4% -7.2% -4.6% -6.7% -20.0% -9.4%
Sify 0.4% 0.9% 0.2% 0.3% 0.4% 0.8%
% Change -2.2% -3.4% -3.4% -1.1% -2.5% -3.1%
Sancharnet/BSNL 2% 0.5% 0.4% 0.0% 0.0% 0.7%
% Change 2% 0.5% 0.4% 0.0% 0.0% 0.7%
VSNL 0.5% 0.7% 0.4% 0.4% 0.0% 0.4%
% Change -0.1% -0.4% -1.2% -0.3% -1.3% -0.6%
Lycos 0.0% 0.0% 0.4% 0.1% 0.0% 0.2%
% Change 0.0% 0.0% 0.4% 0.1% 0.0% 0.2%
AOL 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Base: 8,509(CY), 10,985(PY)
80
India Online 2007
Chart 44: Multiple user shares of email websites
Current Year Yahoo Gmail Rediff
98%
100% 89% 90% 92% 90%
77% 85%
80% 65% 72% 67%
63%
62%
53% 62% 59% 60%
60% 51% 52%
40%
20%
0%
Base: 8,509
Chart 36: Multiple user shares of email websites
Change from PY
40%
28% 30%
30% 24% 26%
22%
20% 17%
8% 6% 9%
10% 4% 5% 2% 4% 3%
1% 0.0%
0%
-10% -2%
-9%
-20%
Base: 8,509(CY), 10,985(PY)
81
Table 24: Info search (English)

Google 51% 81% 74% 92% 76% 73%
Yahoo 36% 7% 5% 2% 6% 11%
Rediff 1% 1% 16% 0.5% 2% 3%
English 0.7% 2% 0.4% 0.8% 3% 2%
Wikipedia 2% 0.7% 0.7% 1% 0.0% 1%
MSN 0.5% 0.5% 0.6% 0.0% 0.6% 1%
Dictionary 0.4% 0.7% 0.3% 0.6% 2% 1%
Indiatimes 0.2% 0.4% 0.8% 0.0% 5% 0.6%
BBC 2% 0.1% 0.0% 0.3% 0.0% 0.6%
Sify 0.0% 0.8% 0.1% 0.0% 0.2% 0.5%
Base: 6,220
82
India Online 2007
Table 25: Info search (local language)

Google 78% 67% 85% 94% 79% 74%
Manoramaonline 2% 0.4% 2% 1% 1% 2%
Kerala 6% 0.2% 0.0% 0.0% 0.3% 1%
Webduniya 1% 2% 0.8% 0.2% 0.7% 1%
Khoj 1% 0.9% 1% 0.1% 4% 1%
Eenadu 1% 2% 0.1% 0.7% 3% 1%
Guruji 0.8% 0.6% 3% 0.6% 0.3% 1%
Webulagam 0.1% 0.9% 0.5% 0.0% 0.7% 0.8%
MSN 1% 0.6% 0.0% 0.1% 0.0% 0.8%
Chennaionline 0.0% 2% 0.0% 1% 0.0% 0.7%
Base: 3,329
83
Table 26: Job search

Naukri 23% 50% 40% 24% 40% 36%
% Change -22.6% 1% -8.1% -33.1% -11.7% -13.8%
Monster 29% 24% 18% 22% 27% 27%
% Change 13% -0.4% 1% 4% 10% 9%
Timesjobs 10% 15% 14% 8% 11% 14%
% Change -0.2% 11% 7% 4% 3% 7%
Google 6% 0.9% 5% 29% 3% 6%
% Change 4% -1.3% 3% 26% 0.5% 4%
Yahoo 17% 0.6% 0.9% 3% 2% 4%
% Change 11% -1.3% -7.1% 0.9% 0.8% 0.5%
Rediff 1% 0.4% 14% 1% 1% 2%
% Change -3.5% -2.1% 7% -2.8% -0.7% -1.5%
Freshersworld 3% 0.4% 0.2% 1% 1% 2%
% Change 2% -1.3% -0.4% -2.3% 0.2% 0.4%
Indiatimes 1% 1% 2% 0.6% 7% 2%
% Change 0.0% -0.3% 2% -1.2% 5% -0.4%
Jobsahead 0.6% 0.9% 2% 1% 0.5% 1%
% Change -6.0% -3.1% -1.1% -0.8% -5.4% -4.5%
Jobs 0.6% 0.7% 0.3% 2% 0.7% 1%
% Change -0.3% -2.4% -0.1% 2% 0.3% 0.0%
Base: 7,087(CY), 8,097(PY)
84
India Online 2007
Table 27: Booking travel tickets

Yatra 10% 22% 17% 7% 13% 16%
% Change 10% 22% 17% 7% 13% 16%
Makemytrip 12% 20% 14% 8% 24% 16%
% Change 4% 12% 7% -3.5% 13% 7%
IRCTC 8% 16% 13% 8% 13% 14%
% Change -17.5% -23.7% -26.4% -26.2% -43.3% -24.5%
Google 12% 4% 5% 65% 5% 12%
% Change 5% 0.5% 2% 44% 3% 8%
Yahoo 44% 2% 6% 2% 5% 9%
% Change 23% -7.4% -2.3% -1.5% 2% -0.1%
Rediff 4% 2% 26% 2% 5% 5%
% Change -2.0% -3.5% 15% -2.5% 0.5% -0.9%
Indiatimes 1% 3% 2% 0.5% 12% 3%
% Change -4.3% -1.4% -3.4% -5.0% 8% -1.4%
Travel 0.5% 1% 4% 1% 3% 2%
% Change -0.2% 0.1% 3% -0.2% 2% 1%
Travelguru 0.4% 3% 4% 2% 4% 2%
% Change -1.1% 3% 3% 1% 4% 2%
Cleartrip 1% 4% 2% 2% 2% 2%
% Change 1% 4% 2% 2% 2% 2%
Base: 5,766(CY), 5,220(PY)
85
Table 28: Online shopping (other than travel tickets)

Ebay 28% 36% 20% 18% 43% 32%
% Change -6.8% -5.8% -8.6% -1.4% -3.1% -5.6%
Rediff 15% 28% 54% 10% 23% 24%
% Change -2.0% 0.6% -4.2% -14.1% 3% -4.3%
Google 6% 3% 6% 59% 2% 9%
% Change 5% 1% 5% 21% 1% 6%
Yahoo 37% 1% 7% 2% 5% 8%
% Change -2.4% -3.7% 5% -5.4% 2% 0.1%
Indiatimes 2% 12% 8% 3% 16% 7%
% Change -0.9% -3.0% 2% -3.8% -7.9% -5.0%
Futurebazaar 6% 8% 2% 3% 7% 6%
% Change 6% 8% 2% 3% 7% 6%
Sify 1% 2% 2% 0.4% 1% 2%
% Change 0.9% 1% 0.4% -0.6% -0.5% 0.4%
Shopping 0.3% 0.3% 0.1% 1% 0.3% 2%
% Change -0.1% -0.6% -0.6% 1% -1.7% 0.4%
Indiaplaza 0.3% 3% 0.7% 0.0% 0.9% 1%
% Change 0.1% 1% 0.1% 0.0% 0.5% 0.0%
MSN 0.5% 0.6% 0.0% 0.1% 0.4% 0.9%
% Change -0.3% -0.1% 0.0% -0.2% 0.4% 0.5%
Base: 5,945(CY), 7,064(PY)
86
India Online 2007
Table 29: Online news

Yahoo 100% 0.0% 0.0% 0.0% 0.0% 14%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 3%
NDTV 0.0% 100% 0.0% 0.0% 0.0% 12%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% -1.9%
Rediff 0.0% 0.0% 100% 0.0% 0.0% 10%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% -3.4%
Google 0.0% 0.0% 0.0% 100% 0.0% 9%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 2%
Indiatimes 0.0% 0.0% 0.0% 0.0% 100% 7%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% -9.8%
Aajtak 0.0% 0.0% 0.0% 0.0% 0.0% 5%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 0.8%
BBC 0.0% 0.0% 0.0% 0.0% 0.0% 5%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 2%
Timesofindia 0.0% 0.0% 0.0% 0.0% 0.0% 3%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% -2.2%
CNN 0.0% 0.0% 0.0% 0.0% 0.0% 3%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% 2%
MSN 0.0% 0.0% 0.0% 0.0% 0.0% 3%
% Change 0.0% 0.0% 0.0% 0.0% 0.0% -3.0%
Base: 8,509(CY), 10,985(PY)
87
Table 30: Financial news & info (rates, quotes, etc.)

Google 10% 5% 3% 76% 5% 14%
% Change 3% 0.5% -0.5% 20% -13.7% 3%
Yahoo 56% 4% 6% 6% 5% 13%
% Change -2.4% 0.6% 2% -7.0% -0.6% 2%
Moneycontrol/CNBC 4% 16% 18% 7% 14% 12%
% Change 0.5% -6.4% 9% 3% 3% 0.2%
Rediff 6% 3% 33% 2% 7% 7%
% Change 0.6% -3.7% -11.3% -1.1% 3% -2.5%
ICICI Direct/ICICI Bank 4% 7% 5% 1% 8% 6%
% Change 0.6% -3.1% -2.8% -1.8% 1% -2.9%
NDTV/NDTVprofit 0.2% 22% 2% 0.7% 2% 4%
% Change 0.2% 19% 2% 0.7% 1% 4%
Indiatimes 2% 3% 4% 0.8% 32% 4%
% Change 0.6% -1.0% -2.3% -0.2% 13% -1.7%
Sharekhan 2% 4% 6% 0.2% 3% 4%
% Change -2.5% 0.3% 0.9% -1.6% -0.8% -0.8%
Economictimes 0.4% 6% 3% 0.3% 8% 4%
% Change 0.0% 3% 1% -0.6% 3% 0.9%
Stockmarket 0.4% 1% 0.1% 0.0% 0.8% 3%
% Change 0.4% 1% 0.1% 0.0% 0.8% 3%
Base: 5,441(CY), 5,964(PY)
88
India Online 2007
Table 31: Online share trading

ICICI Direct 31% 39% 40% 30% 45% 35%
Sherkhan 22% 26% 29% 22% 17% 22%
Indiabulls 13% 3% 4% 4% 4% 6%
Kotaksecurities 0.0% 2% 4% 3% 6% 4%
Religare 9% 2% 2% 2% 3% 4%
5Paisa 10% 2% 3% 0.0% 2% 3%
BSE 5% 4% 0.2% 0.9% 2% 3%
NSE 1% 2% 5% 0.0% 4% 3%
Geojit 0.0% 0.7% 0.7% 12% 7% 2%
hdfcsec 3% 6% 0.8% 0.5% 2% 2%
Base: 1,166
89
Table 32: Real estate info

Google 16% 8% 7% 77% 12% 18%
Yahoo 58% 4% 7% 3% 9% 15%
Magicbricks 4% 18% 18% 5% 15% 13%
99acres 4% 18% 8% 4% 14% 10%
Realestates 1% 14% 2% 1% 7% 9%
Rediff 3% 6% 36% 1% 7% 7%
Indiaproperty 3% 6% 5% 2% 4% 5%
Property 3% 4% 5% 0.6% 2% 3%
Indiatimes 0.1% 2% 2% 0.0% 20% 3%
Sify 1% 2% 0.0% 0.0% 0.4% 1%
Base: 4,605
90
India Online 2007
Table 33: Matrimonial search

Bharatmatrimony 23% 32% 27% 13% 31% 28%
% Change 23% 31% 27% 13% 30% 27%
Shaadi 20% 39% 27% 14% 38% 27%
% Change -32.1% 18% -4.4% -15.4% 11% -4.8%
Google 3% 0.6% 2% 54% 2% 7%
% Change 2% 0.5% 2% 54% 2% 7%
Yahoo 31% 0.6% 0.8% 2% 3% 6%
% Change 18% -1.5% -7.0% 0.4% 0.5% 3%
Jeevansaathi 4% 4% 4% 6% 5% 5%
% Change 3% 3% 3% 6% 4% 5%
Matrimony 3% 4% 0.7% 4% 2% 4%
% Change 3% 4% 0.7% 4% 2% 4%
Rediff 2% 2% 26% 1% 2% 4%
% Change -2.0% 0.0% 18% -5.7% -0.1% 0.2%
Tamilmatrimony 3% 5% 3% 0.9% 0.5% 3%
% Change 3% 5% 3% 0.9% 0.5% 3%
Simplymarry 0.6% 3% 1% 0.7% 2% 3%
% Change 0.6% 3% 1% 0.7% 2% 3%
Matrimonial 3% 1% 0.9% 1% 0.9% 1%
% Change 2% -0.5% -1.1% -4.9% -0.6% -0.7%
Base: 5,408(CY), 5,067(PY)
91
Table 34: Dating/friendship search

Orkut 27% 36% 24% 28% 39% 32%
% Change 23% 33% 19% 25% 32% 28%
Yahoo 54% 21% 15% 9% 18% 24%
% Change 11% -15.0% -26.6% -30.4% -10.2% -10.8%
Google 3% 5% 7% 51% 5% 9%
% Change -0.5% 2% 4% 38% 3% 5%
Rediff 4% 5% 34% 3% 4% 7%
% Change -3.4% -5.5% 20% -12.5% -4.1% -3.9%
Fropper 2% 5% 2% 2% 3% 3%
% Change -4.7% -3.9% -4.5% -1.9% -1.9% -3.6%
Date 1% 2% 2% 1% 2% 2%
% Change -1.6% -0.4% -0.5% 0.6% 0.7% -0.3%
Indiatimes 0.0% 2% 1% 1% 11% 2%
% Change -5.0% -3.7% -5.0% -3.6% 2% -4.6%
Friendfinder 0.4% 4% 0.6% 0.3% 1% 2%
% Change -3.8% -1.5% -0.9% -2.5% -1.7% -1.7%
Hi5 2% 1% 2% 1% 3% 2%
% Change -0.6% -0.9% -2.5% -3.6% 0.5% -1.8%
Adultfriendfinder 0.8% 2% 0.9% 0.7% 3% 2%
% Change -4.2% -1.0% 0.0% -0.5% 0.2% -0.5%
Base: 5,566(CY), 4,538(PY)
92
India Online 2007
Table 35: Social networking/communities

Orkut 44% 58% 73% 91% 68% 60%
Yahoo 49% 16% 15% 3% 16% 18%
MSN 0.6% 3% 0.3% 0.6% 0.5% 2%
Friends 0.1% 0.5% 0.0% 0.0% 0.1% 1%
Hi5 1% 2% 0.2% 0.3% 0.5% 0.9%
Communities 0.0% 0.6% 0.4% 0.6% 0.6% 0.8%
Myspace 0.3% 3% 0.0% 0.0% 0.0% 0.6%
Fropper 0.6% 0.3% 0.5% 0.3% 0.1% 0.4%
Bharatstudent 0.0% 0.4% 2% 0.4% 0.1% 0.4%
Tagged 0.0% 0.7% 0.6% 0.0% 0.0% 0.3%
Base: 4,316
93
Table 36: Online gaming

Yahoo 51% 17% 16% 6% 22% 20%
% Change -9.4% -15.3% -12.0% -19.6% -5.9% -11.4%
Zapak 10% 21% 11% 11% 20% 15%
% Change 10% 21% 11% 11% 20% 15%
Google 6% 3% 7% 55% 7% 10%
% Change 2% 0.1% 2% 5% -12.2% -0.1%
Games 3% 8% 4% 4% 4% 6%
% Change -5.9% 3% 2% -4.5% -1.7% -2.1%
Rediff 3% 1% 28% 0.2% 3% 4%
% Change 0.1% -2.1% -10.6% -1.0% 0.5% -3.3%
Miniclip 2% 5% 4% 3% 1% 3%
% Change 0.1% 0.6% 0.9% 0.3% -0.3% 0.1%
Contest2Win 0.8% 3% 4% 3% 3% 3%
% Change 0.1% 2% 3% 1% 2% 2%
Indiagames 4% 5% 1% 2% 4% 3%
% Change 4% 5% 1% 2% 4% 3%
MSN 0.9% 2% 0.3% 0.1% 2% 2%
% Change -0.5% -1.1% -1.2% -0.1% 1% -0.5%
Onlinegames 0.3% 2% 0.9% 2% 0.7% 2%
% Change 0.1% 1% 0.4% 1% 0.4% 1%
Base: 5,827(CY), 5,809(PY)
94
India Online 2007
Table 37: Download mobile content

Yahoo 43% 12% 11% 8% 10% 15%
% Change -17.9% -6.9% -1.7% -7.2% -1.6% -6.0%
Rediff 7% 12% 46% 5% 12% 13%
% Change -7.6% -14.4% -15.5% -6.7% -0.2% -10.3%
Google 8% 5% 3% 59% 5% 10%
% Change -0.1% 0.8% -3.8% 6% -10.3% -0.1%
Nokia 5% 11% 3% 4% 10% 9%
% Change 4% 8% 2% 3% 7% 6%
Indiatimes 6% 9% 5% 5% 22% 7%
% Change -0.3% -11.6% -1.0% -2.6% -10.5% -7.4%
Mobile9 2% 2% 3% 3% 4% 3%
% Change 2% 2% 3% 3% 4% 3%
Airtel 2% 4% 2% 0.9% 1% 3%
% Change 2% -2.1% 2% 0.8% 0.6% 0.5%
Hutch 1% 5% 2% 0.9% 4% 3%
% Change 0.6% 4% 1% 0.8% 3% 2%
Ringtones 1% 1% 4% 0.3% 3% 2%
% Change 0.7% -0.5% 4% -0.2% -1.1% -0.2%
Funmaza 2% 2% 3% 0.3% 3% 2%
% Change 2% 1% 2% 0.1% 2% 0.8%
Base: 5,524(CY), 5,612(PY)
95
Table 38: Preferred instant messaging applications

Yahoo 81% 67% 50% 37% 66% 62%
Google Talk 8% 11% 11% 53% 12% 15%
Rediffbol 5% 8% 31% 4% 9% 10%
MSN 1% 7% 4% 2% 5% 6%
Orkut 2% 1% 1% 2% 1% 2%
Meebo 0.5% 2% 0.7% 1% 0.2% 1%
Skype 0.8% 2% 0.5% 0.1% 0.5% 0.7%
Indiatimes 0.0% 0.2% 0.1% 0.0% 5% 0.5%
AIM 0.0% 0.7% 1% 0.2% 0.2% 0.3%
Others 0.4% 1% 0.3% 1% 2% 3%
Base: 6,533
96
India Online 2007
Table 39: Download music

Raaga 16% 30% 19% 11% 21% 21%
% Change 7% 4% 5% 1% 5% 5%
Yahoo 41% 6% 5% 4% 8% 11%
% Change -16.5% -1.0% -4.8% -8.1% 0.5% -3.3%
Google 5% 2% 3% 52% 2% 8%
% Change 3% -1.3% 0.8% 12% -13.1% 0.2%
Cooltoad 3% 5% 6% 4% 4% 4%
% Change 1% -0.8% 0.7% -1.4% -1.7% -1.3%
Musicindiaonline 2% 6% 3% 1% 3% 5%
% Change -0.1% 2% 0.8% -1.1% -1.3% -0.3%
Music 1% 3% 1% 2% 5% 3%
% Change -0.3% 1% 0.5% 1% 5% 0.7%
Mp3 2% 3% 2% 2% 4% 3%
% Change -2.4% -0.3% -1.1% 0.9% 1% -0.5%
Rediff 2% 1% 25% 1% 3% 3%
% Change -0.9% -2.1% -13.2% -0.7% 0.4% -3.6%
Youtube 5% 2% 0.9% 2% 5% 2%
% Change 5% 2% 0.9% 2% 5% 2%
Tamilsongs 1% 2% 0.3% 1% 0.1% 2%
% Change 1% 2% 0.2% 0.8% 0.1% 1%
Base: 6,211(CY), 6,657(PY)
97
Table 40: Sports content

Espnstarsports 11% 37% 17% 17% 31% 28%
% Change 11% 37% 17% 17% 31% 28%
Yahoo 59% 4% 4% 6% 6% 13%
% Change -13.3% -1.2% 0.0% -8.6% 3% -0.4%
Cricinfo 5% 19% 19% 5% 11% 13%
% Change 3% 7% 10% 1% 5% 5%
Google 7% 2% 3% 56% 3% 9%
% Change 5% 1% 2% 2% -10.3% 2%
Rediff 4% 6% 43% 4% 5% 9%
% Change -1.1% -0.7% -15.4% -0.6% -3.3% -3.9%
Sports 2% 2% 0.9% 3% 3% 3%
% Change -0.1% -4.3% -0.3% 0.6% 0.0% 0.2%
Indiatimes 0.4% 1% 3% 0.6% 22% 3%
% Change -1.8% -0.4% 2% -0.9% -7.1% -3.5%
NDTV 0.5% 14% 0.3% 0.3% 2% 3%
% Change 0.2% -8.1% -0.4% -0.7% 2% -1.4%
Sify 2% 1% 2% 0.4% 3% 2%
% Change 2% -2.5% 0.2% -2.7% 1% -2.3%
Cricketnext 2% 5% 0.8% 1% 0.9% 2%
% Change 1% 3% -0.3% 0.6% -1.4% -0.8%
Base: 6,206(CY), 7,420(PY)
98
India Online 2007
Table 41: Cinema content

Yahoo 46% 6% 11% 2% 7% 12%
% Change -10.0% -4.6% 5% -12.5% 2% -1.5%
Google 8% 2% 4% 61% 4% 10%
% Change 4% 0.7% 2% 20% -13.8% 2%
Rediff 2% 3% 35% 0.6% 4% 5%
% Change -0.7% -7.9% -12.8% -7.0% -1.3% -4.9%
Bollywood 4% 4% 2% 0.9% 8% 5%
% Change 3% 0.1% -3.0% 0.7% 4% 0.3%
PVR Cinemas 3% 11% 4% 6% 7% 5%
% Change 2% -0.3% -0.2% 5% -0.1% 0.5%
Indiafm 3% 6% 6% 2% 5% 4%
% Change 2% -2.5% 3% 0.2% -1.5% -1.6%
Indiatimes 2% 7% 2% 2% 18% 4%
% Change -1.9% 1% -1.5% -0.5% -4.3% -3.5%
Movies 1% 3% 0.9% 2% 2% 3%
% Change -2.3% 2% -0.4% 2% 1% 2%
Cinema 2% 6% 1% 1% 2% 3%
% Change -0.8% 3% 0.2% -1.9% -1.6% -0.8%
Santabanta 3% 4% 2% 0.9% 7% 3%
% Change 2% -0.6% 0.8% -0.5% 4% 0.2%
Base: 5,727(CY), 5,531(PY)
99
Table 42: Most used local language websites (other than English)

Google 7% 9% 4% 58% 18% 13%
Yahoo 41% 0.7% 2% 7% 8% 9%
Malayalamanorama 5% 4% 6% 4% 5% 8%
Eeandu 0.1% 8% 5% 4% 6% 7%
Thinamalar 4% 9% 0.0% 3% 0.0% 6%
Webduniya 0.0% 0.9% 7% 2% 8% 4%
Webulagam 7% 4% 0.5% 2% 0.9% 3%
Marathiworld 2% 6% 9% 0.2% 8% 3%
Keralakaumudi 13% 0.0% 0.1% 0.0% 0.0% 3%
Jagran 0.1% 3% 3% 0.0% 2% 3%
Base: 1,095
100
India Online 2007
Table 43: Preferred blog sites

Google 17% 22% 17% 60% 23% 22%
Yahoo 44% 6% 9% 11% 15% 20%
Blogspot 3% 16% 13% 5% 10% 11%
Rediff 1% 9% 37% 5% 8% 11%
Blogger 8% 13% 5% 7% 14% 10%
Ibibo 8% 10% 7% 5% 19% 9%
Tagged 0.0% 0.2% 0.0% 0.0% 0.0% 3%
Hi5 0.9% 8% 0.1% 2% 0.1% 2%
Indiatimes 0.2% 2% 3% 1% 9% 2%
Youtube 11% 0.2% 0.4% 0.0% 0.2% 2%
Base: 1,476
101
Table 44: Preferred astrology website

Yahoo 63% 15% 15% 7% 12% 22%
Astrology 11% 19% 8% 11% 13% 17%
Google 6% 4% 5% 68% 6% 12%
Rediff 4% 11% 45% 4% 10% 10%
Indiatimes astrospeak 2% 11% 10% 3% 34% 8%
Sarafreder 0.4% 2% 0.2% 0.7% 2% 3%
Sify 2% 3% 2% 0.2% 0.9% 3%
MSN 1% 2% 2% 0.5% 3% 3%
Astrolife 0.7% 3% 4% 0.2% 0.8% 2%
Horoscope 0.5% 0.8% 0.1% 0.4% 2% 2%
Base: 5,269
102
India Online 2007
Table 45: Preferred online learning / education website

Google 35.3% 26.5% 30.1% 73.8% 33.0% 33.6%
Yahoo 40.0% 5.2% 6.0% 1.9% 3.4% 11.3%
Wikipedia 1.8% 8.3% 4.6% 5.9% 6.7% 5.6%
Rediff 1.7% 2.4% 31.5% 2.0% 2.2% 4.6%
Education 1.5% 5.2% 0.2% 0.6% 4.5% 2.8%
Indiatimes 0.1% 1.6% 1.9% 0.1% 11.5% 1.5%
W3schools 0.4% 1.7% 1.5% 1.3% 1.8% 1.3%
IGNOU 0.8% 2.1% 0.6% 0.2% 1.9% 1.3%
MSN 0.8% 1.9% 0.9% 0.5% 0.5% 1.2%
CBSE 1.0% 0.3% 0.1% 0.0% 0.9% 1.2%
Base: 5,360
103
Most Used Offline

Media Brands
Table 46: Favorite TV channels
TV Channel Yahoo NDTV Rediff Google Indiatimes ANU

Star Plus 13% 12% 14% 8% 17% 12%
% Change 7% 6% 2% 3% 6% 2%
Discovery 10% 5% 7% 9% 8% 8%
% Change 2% 1% 2% 2% -0.8% 0.7%
NDTV 3% 18% 4% 3% 4% 6%
% Change -0.4% 2% 0.3% 0.0% -0.2% 0.2%
Aajtak 2% 4% 5% 3% 6% 5%
% Change -1.2% -0.8% 1% -0.4% 2% 0.3%
Sun TV 5% 5% 6% 5% 2% 5%
% Change 0.1% -0.4% 3% 1% 0.8% 0.5%
HBO 3% 4% 3% 7% 7% 4%
% Change -0.4% 1% 0.3% 4% 3% 0.6%
Sony 6% 3% 2% 2% 5% 4%
% Change 2% 0.4% -3.5% -3.0% -0.3% -1.3%
Star Movies 4% 4% 3% 2% 3% 3%
% Change 0.0% 2% 0.7% -5.7% -0.7% 0.1%
Zee TV 3% 2% 4% 3% 3% 3%
% Change -1.5% 0.5% 0.0% 2% -2.9% -0.3%
M TV 4% 3% 2% 5% 3% 3%
% Change -0.9% 0.9% 0.6% -1.3% 2% 0.5%
Base: 7,691(CY), 9,918(PY)
104
India Online 2007
Table 47: Favorite newspapers
Newspaper Yahoo NDTV Rediff Google Indiatimes ANU

The Times of India 30% 44% 35% 36% 55% 35%
% Change 2% 2% 0.4% 1% -4.2% -2.6%
The Hindu 21% 23% 15% 23% 9% 20%
% Change 0.1% 6% 4% 9% 5% 5%
The Hindustan Times 5% 6% 5% 7% 7% 6%
% Change -1.9% 1% -2.0% -6.4% -0.3% -2.0%
Deccan Chronicle 5% 2% 2% 5% 0.8% 4%
% Change 4% -0.5% 2% 4% 0.6% 3%
Indian Express 6% 2% 2% 1% 2% 3%
% Change 3% -2.6% -2.6% -0.5% -0.3% -0.3%
Eenadu 1% 2% 3% 3% 0.4% 3%
% Change -1.8% 0.4% 1% -1.6% 0.1% 0.8%
The Telegraph 2% 3% 4% 2% 3% 3%
% Change 0.1% 0.7% 2% -0.8% 1% 0.4%
The Economic Times 2% 1% 3% 2% 1% 2%
% Change 0.2% -1.1% 2% 0.6% -0.3% 0.5%
Dainik Bhaskar 3% 1% 2% 2% 5% 2%
% Change -2.2% 0.5% -0.9% 1% 4% -0.5%
Malyalam Manorama 1% 0.0% 2% 2% 0.0% 2%
% Change -0.8% -0.2% 0.2% 2% -1.8% -0.4%
Base: 7,732(CY), 9,409(PY)
105
Table 48: Favorite magazines
Magazine Yahoo NDTV Rediff Google Indiatimes ANU

India Today 19% 26% 26% 21% 31% 24%
% Change -3.6% 0.6% -5.0% -7.3% 0.6% -5.3%
Reader's Digest 8% 8% 6% 7% 6% 7%
% Change -4.1% 0.6% -3.7% 2% 2% -0.5%
The Week 7% 6% 4% 8% 3% 6%
% Change 2% -0.2% -0.3% -0.2% -1.2% 1%
Sports Star 2% 9% 6% 6% 2% 5%
% Change 1% 5% 2% 4% 2% 2%
Outlook 3% 8% 5% 3% 5% 4%
% Change -3.2% -6.3% 0.6% 0.6% -2.0% -2.2%
Femina 4% 3% 3% 3% 5% 3%
% Change -1.7% -1.2% -0.2% 0.2% -2.1% -1.5%
Film Fare 5% 2% 3% 2% 3% 3%
% Change 3% 1% 1% -4.1% 2% 1%
Digit 4% 1% 3% 2% 5% 3%
% Change 2% -0.6% 1% -0.2% -1.5% -0.4%
Business World 0.6% 3% 4% 3% 3% 3%
% Change -0.5% 0.1% 3% -0.4% 1% 0.8%
Women's Era 4% 3% 0.7% 2% 1% 2%
% Change 3% 2% -0.7% -2.9% -0.9% 0.7%
Base: 6,725(CY), 8,675(PY)
106
India Online 2007
Table 49: Favorite radio channels
Radio Channel Yahoo NDTV Rediff Google Indiatimes ANU

Radio Mirchi 32% 43% 39% 27% 40% 38%
% Change 1% 13% 11% 5% 7% 11%
Red FM 11% 9% 17% 12% 10% 11%
% Change 5% 2% 9% 3% 2% 4%
AIR 13% 8% 12% 13% 11% 11%
% Change -0.4% -1.2% -2.4% -0.5% -0.3% -3.3%
Radio City 12% 12% 9% 16% 14% 11%
% Change 3% -0.1% -1.0% 2% -3.2% -1.7%
Suryan FM 9% 8% 2% 7% 1% 7%
% Change 6% 4% 1% 2% 1% 4%
Big FM 4% 5% 4% 5% 7% 6%
% Change 4% 5% 4% 5% 7% 6%
AIR FM GOLD 6% 5% 5% 6% 1% 5%
% Change -25.5% -25.9% -23.7% -25.9% -22.7% -23.7%
AIR FM RAINBOW 6% 2% 4% 6% 4% 4%
% Change 5% -0.3% 2% 5% 3% 2%
Fever FM 1% 3% 2% 2% 6% 3%
% Change 1% 3% 2% 2% 6% 3%
World Space 0.5% 2% 0.8% 0.6% 2% 2%
% Change 0.3% 2% 0.4% 0.4% 1% 0.8%
Base: 5,213(CY), 8,071(PY)
107
Offline Brands
Recalled
Table 50: TOM recall for brands
TOM Brand Yahoo NDTV Rediff Google Indiatimes ANU

Sony 7% 12% 8% 5% 9% 8%
% Change 1% 5% 1% -0.8% 4% 2%
Nokia 8% 7% 8% 7% 8% 7%
% Change 3% 3% 3% 1% 3% 2%
Tata 5% 4% 6% 6% 7% 5%
% Change -3.3% -2.7% -0.9% -4.1% -1.5% -2.2%
LG 6% 3% 4% 5% 4% 4%
% Change 2% -1.1% 0.6% 0.6% 0.3% 0.6%
Colgate 3% 3% 3% 2% 5% 3%
% Change 2% -0.2% -0.2% 0.4% 1% 0.9%
Reliance 3% 2% 4% 2% 4% 3%
% Change 1% -1.4% -0.9% 1% -1.1% -0.1%
HLL 2% 4% 3% 1% 2% 3%
% Change 0.5% 2% 1% 0.2% 0.2% 2%
Nike 3% 3% 2% 4% 2% 2%
% Change 0.6% -2.3% 0.0% -2.8% 0.7% -0.5%
Samsung 3% 3% 2% 1% 3% 2%
% Change -1.1% 0.5% -0.2% -1.8% 0.2% -0.2%
Pepsi 0.7% 3% 2% 4% 2% 2%
% Change -1.0% -2.7% 0.2% 2% -1.6% -0.8%
Base: 8,301(CY), 10,941(PY)
108
Segment Wise Detailed
Tables
109
Table 1: Gender breakup
Gender Yahoo NDTV Rediff Google Indiatimes ANU

Sample Base 1,183 1,013 808 723 604 8,509
Male 78% 83% 80% 81% 86% 83%
Female 22% 17% 20% 19% 14% 17%
Table 2: Age group distribution
Age Group Yahoo NDTV Rediff Google Indiatimes ANU

Sample Base 1,183 1,013 808 723 604 8,509
13-18 yrs 16% 8% 6% 15% 7% 9%
19-24 yrs 37% 22% 25% 44% 32% 31%
25-35 yrs 28% 43% 41% 31% 36% 37%
36-45 yrs 9% 18% 16% 6% 13% 13%
46-55 yrs 6% 7% 9% 3% 7% 6%
Above 55 yrs 3% 2% 4% 1% 5% 3%
110
Table 3: City class - by population size
City Class Yahoo NDTV Rediff Google Indiatimes ANU

Sample Base 1,183 1,013 808 723 604 8,509
Up to 1 Lakh 11% 8% 11% 13% 11% 11%
1-5 Lakhs 14% 15% 16% 13% 15% 15%
5-10 Lakhs 33% 20% 25% 32% 21% 28%
Above 10 Lakhs 43% 58% 49% 43% 53% 47%
Table 4: City class - by market size
City Class Yahoo NDTV Rediff Google Indiatimes ANU

Sample Base 1,183 1,013 808 723 604 8,509
Metro 36% 52% 40% 36% 44% 40%
Urban uptowns 15% 11% 13% 11% 14% 14%
Emerging Towns 16% 11% 14% 18% 11% 15%
Others 34% 26% 33% 35% 32% 31%
111
Table 5: City wise distribution

Sample Base 1,183 1,013 808 723 604 8,509
Delhi 9% 15% 12% 11% 17% 12%
Mumbai 8% 10% 15% 11% 15% 10%
Bangalore 6% 12% 7% 7% 9% 7%
Hyderabad 7% 5% 5% 6% 4% 6%
Chennai 5% 8% 4% 4% 0.6% 5%
Kolkata 3% 5% 3% 3% 4% 3%
Pune 2% 3% 4% 2% 4% 3%
Ahmadabad 2% 2% 1% 0.7% 2% 1%
Lucknow 1% 1% 1% 0.8% 1% 1%
Coimbatore 2% 0.9% 1% 1% 0.3% 1%
Visakhapatanam 1% 0.8% 0.8% 2% 0.5% 0.9%
Nagpur 0.5% 0.6% 1% 1% 1% 0.8%
Indore 1% 0.6% 1% 0.7% 1% 0.8%
Jaipur 0.9% 0.9% 0.9% 0.2% 0.5% 0.7%
Thiruvanathapuram 1% 0.2% 0.2% 1% 1% 0.7%
Chandigarh 1% 0.4% 0.4% 1% 0.2% 0.6%
Surat 1% 0.4% 0.5% 0.3% 1% 0.6%
Vadodara 0.5% 0.8% 0.7% 0.2% 1% 0.6%
Bhopal 0.8% 0.3% 0.4% 0.8% 0.6% 0.6%
Patna 0.4% 0.6% 0.6% 0.5% 0.6% 0.6%
Kochi 0.6% 0.6% 0.4% 0.7% 0.0% 0.6%
Faridabad 0.3% 0.6% 0.5% 0.3% 1% 0.5%
Ludhiana 0.5% 0.8% 0.6% 0.3% 0.5% 0.5%
Bhubaneswar 0.5% 0.7% 0.6% 0.8% 0.8% 0.5%
Vijayavada 0.3% 0.3% 0.4% 0.5% 0.2% 0.5%
Madurai 0.6% 0.3% 0.2% 0.3% 0.0% 0.4%
Nashik 0.3% 0.2% 0.6% 0.2% 0.3% 0.4%
Mysore 1% 0.4% 0.4% 0.5% 0.8% 0.4%
Dehradun 0.4% 0.5% 0.5% 0.2% 0.5% 0.4%
kanpur 0.3% 0.0% 0.3% 0.3% 0.2% 0.3%
Allahabad 0.4% 0.0% 0.2% 0.3% 0.3% 0.3%
Cuttack 0.2% 0.1% 0.6% 0.7% 0.3% 0.3%
Agra 0.0% 0.7% 0.4% 0.5% 0.5% 0.3%
Amritsar 0.4% 0.3% 0.1% 0.2% 0.5% 0.3%
Goa 0.1% 0.3% 0.4% 0.3% 0.5% 0.3%
Meerut 0.1% 0.3% 0.3% 0.3% 0.2% 0.3%
Rajkot 0.1% 0.2% 0.2% 0.0% 0.2% 0.3%
Tiruchirapalli 0.3% 0.3% 0.4% 0.2% 0.0% 0.3%
Mangalore 0.4% 0.3% 0.4% 0.3% 0.0% 0.3%
Aurangabad 0.1% 0.1% 0.2% 0.0% 0.0% 0.2%
Guwahati 0.1% 0.5% 0.4% 0.2% 0.5% 0.2%
Ranchi 0.5% 0.1% 0.3% 0.7% 0.2% 0.2%
Jabalpur 0.3% 0.3% 0.1% 0.2% 0.3% 0.2%
Raipur 0.1% 0.2% 0.1% 0.0% 0.2% 0.2%
Varanasi 0.2% 0.1% 0.1% 0.5% 0.3% 0.2%
Jodhpur 0.3% 0.1% 0.1% 0.0% 0.2% 0.1%
Assansol 0.0% 0.1% 0.3% 0.0% 0.0% 0.1%
112
Dhanbad 0.1% 0.0% 0.1% 0.2% 0.0% 0.1%
Solapur 0.2% 0.0% 0.1% 0.2% 0.2% 0.1%
Others from North India 10% 5% 6% 10% 9% 8%
Others from South India 17% 12% 11% 16% 6% 15%
Others from East India 7% 4% 7% 6% 6% 5%
Others from West India 5% 5% 7% 6% 7% 6%
Table 6: Region-wise break-ups
Region Yahoo NDTV Rediff Google Indiatimes ANU

Sample Base 1,183 1,013 808 723 604 8,509
North 19% 21% 21% 22% 26% 21%
East 10% 12% 12% 13% 12% 11%
South 49% 46% 37% 43% 26% 43%
West 22% 22% 31% 22% 35% 25%
113
Table 7: Preferred language of reading

Sample Base 1,183 1,013 808 723 604 8,509
English 39% 56% 49% 44% 53% 45%
Hindi 16% 12% 14% 15% 22% 16%
Telugu 6% 5% 6% 7% 1% 7%
Tamil 9% 8% 4% 5% 1% 7%
Malayalam 6% 1% 2% 6% 2% 5%
Marathi 5% 3% 6% 4% 5% 4%
Kannada 5% 4% 5% 4% 3% 4%
Gujarati 4% 2% 3% 0.9% 4% 3%
Bengali 2% 5% 3% 2% 3% 3%
Oriya 2% 0.7% 2% 6% 2% 2%
Punjabi 2% 0.9% 1% 1% 0.9% 1%
Urdu 1% 0.6% 0.6% 0.7% 1% 1%
Awadhi 0.6% 0.6% 0.4% 0.6% 0.4% 0.6%
Assamese 0.2% 0.5% 0.5% 0.5% 0.4% 0.5%
Marwari 0.6% 0.7% 0.6% 0.1% 0.4% 0.4%
Konkani 0.3% 0.2% 0.7% 0.7% 0.0% 0.3%
Sindhi 0.8% 0.1% 0.1% 0.5% 0.2% 0.3%
Bhojpuri 0.0% 0.2% 0.4% 0.5% 0.3% 0.2%
Chhattisgarhi 0.3% 0.0% 0.0% 0.0% 0.1% 0.1%
Haryanvi 0.0% 0.0% 0.2% 0.4% 0.0% 0.1%
Kashmiri 0.0% 0.0% 0.2% 0.1% 0.3% 0.1%
Maithili 0.1% 0.1% 0.1% 0.4% 0.0% 0.1%
Sanskrit 0.0% 0.0% 0.0% 0.7% 0.0% 0.1%
Tulu 0.0% 0.0% 0.1% 0.0% 0.0% 0.1%
Manipuri 0.1% 0.1% 0.1% 0.1% 0.0% 0.1%
Bodo 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Bundeli 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Dogri 0.0% 0.0% 0.1% 0.2% 0.0% 0.0%
Kanauji 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Kurchi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Magahi 0.0% 0.0% 0.0% 0.2% 0.0% 0.0%
Nepali 0.0% 0.0% 0.0% 0.2% 0.0% 0.0%
Santhali 0.0% 0.0% 0.0% 0.2% 0.0% 0.0%
Others 0.3% 0.1% 0.3% 0.7% 0.4% 0.4%
114
Table 8: Socio economic classification
SEC Yahoo NDTV Rediff Google Indiatimes ANU

Sample Base 1,183 1,013 808 723 604 8,509
SEC A 21% 37% 32% 25% 32% 28%
SEC B 31% 32% 34% 26% 33% 32%
SEC C 26% 18% 20% 26% 17% 22%
SEC D 15% 9% 9% 13% 12% 13%
SEC E 7% 4% 5% 10% 5% 6%
Table 9: Highest educational qualification
Education Yahoo NDTV Rediff Google Indiatimes ANU

Sample Base 1,183 1,013 808 723 604 8,509
Up to SSC/HSC 16% 10% 8% 14% 10% 12%
College but not Graduate 27% 18% 18% 25% 24% 22%
Graduate & above - general stream 38% 39% 43% 32% 36% 38%
Graduate & above - professional stream 20% 34% 32% 29% 31% 28%
Table 10: Occupational break up
Occupation Yahoo NDTV Rediff Google Indiatimes ANU

Sample Base 1,183 1,013 808 723 604 8,509
Unemployed 51% 26% 26% 47% 36% 36%
Employed 50% 74% 74% 53% 64% 64%
115
Table 11: Function / field of occupation
Functions Yahoo NDTV Rediff Google Indiatimes ANU

Sample Base 742 635 507 454 379 5,337
IT/Software 13% 21% 18% 23% 18% 21%
Marketing/Sales 18% 15% 15% 14% 11% 14%
Manufacturing 11% 13% 11% 8% 14% 12%
Administration 10% 8% 13% 6% 11% 10%
Finance 13% 13% 10% 7% 12% 10%
Consultancy 5% 4% 5% 4% 7% 6%
Academics 6% 4% 5% 4% 2% 4%
Advertising/PR/Media 4% 3% 3% 5% 5% 3%
HR 2% 4% 2% 4% 3% 3%
Others 21% 16% 18% 27% 18% 18%
Table 12: Head of the household
Head Of The HH Yahoo NDTV Rediff Google Indiatimes ANU

Sample Base 1,183 1,013 808 723 604 8,509
Head of the household 39% 56% 54% 38% 50% 48%
Not head of the household 62% 45% 46% 62% 50% 52%
Table 13: Monthly family income
Income Yahoo NDTV Rediff Google Indiatimes ANU

Sample Base 1,018 871 696 622 520 7,323
Up to 5K 13% 6% 10% 14% 7% 11%
5-10K 23% 17% 22% 22% 19% 23%
10-20K 30% 26% 25% 30% 26% 26%
20-30K 12% 18% 14% 11% 17% 15%
30-50K 9% 15% 15% 7% 14% 12%
50-75K 3% 7% 5% 4% 4% 5%
75-100K 4% 4% 4% 4% 4% 4%
Above 100K 6% 8% 6% 8% 9% 6%
116
Table 14: Most expensive vehicle owned by the household
Vehicle Owned Yahoo NDTV Rediff Google Indiatimes ANU

Sample Base 1,183 1,013 808 723 604 8,509
Bi-Cycle 8% 2% 6% 10% 4% 6%
Motor-Cycle/Scooter 45% 42% 42% 35% 38% 42%
Small Car (Up to Rs.4 lakhs) 18% 25% 20% 19% 24% 20%
Mid-Size Car (Rs.4 to 8 lakhs) 9% 11% 11% 7% 11% 10%
Premium/Luxury Car (Above Rs. 8 lakhs) 2% 2% 2% 2% 2% 2%
Others 1% 0.6% 2% 2% 1% 1%
Don't own a vehicle 18% 17% 17% 26% 20% 19%
Table 15: Ownership of credit cards (individually)
Credit Card Yahoo NDTV Rediff Google Indiatimes ANU

Sample Base 1,183 1,013 808 723 604 8,509
Single Card 18% 21% 21% 15% 23% 19%
Multiple Cards 12% 24% 20% 13% 19% 17%
No Credit Card 70% 55% 58% 73% 59% 64%
117
Table 16: Household asset ownership
Asset Yahoo NDTV Rediff Google Indiatimes ANU

Sample Base 1,183 1,013 808 723 604 8,509
Color TV 92% 97% 93% 89% 92% 93%
Mobile Phone 89% 94% 90% 88% 93% 90%
Bank Account 84% 86% 86% 77% 89% 84%
Fridge 77% 84% 79% 72% 81% 78%
Cable TV connection/DTH 74% 78% 74% 68% 78% 74%
Computer/Laptop 72% 72% 69% 66% 73% 71%
Camera 67% 71% 70% 60% 72% 67%
Landline Phone 67% 69% 65% 58% 66% 65%
Life Insurance 63% 71% 69% 54% 67% 63%
Home 59% 61% 58% 58% 64% 59%
Washing Machine 59% 65% 61% 53% 64% 59%
Music System/DVD/MP3 54% 64% 55% 49% 63% 58%
Debit Card 49% 66% 59% 51% 62% 58%
Credit Card 33% 49% 44% 32% 43% 39%
Fixed Deposits 36% 43% 39% 30% 43% 37%
Medical Insurance/CGHS 31% 42% 38% 29% 42% 36%
Air Conditioner 26% 31% 27% 24% 31% 26%
Microwave 25% 34% 27% 21% 34% 26%
Mutual Funds 18% 34% 26% 16% 30% 24%
Demat Account 19% 29% 28% 15% 26% 23%
Share of Companies 19% 27% 25% 15% 27% 22%
Video Camera 19% 21% 20% 19% 26% 21%
IPod 12% 14% 9% 11% 15% 12%
Chit Fund Deposits 11% 7% 5% 8% 5% 7%
118
Table 17: Current loan liabilities
Loan Yahoo NDTV Rediff Google Indiatimes ANU

Sample Base 1,183 1,013 808 723 604 8,509
Home Loan 43% 42% 42% 46% 45% 43%
Personal Loan 24% 26% 22% 15% 23% 22%
Car Loan 12% 16% 15% 13% 14% 13%
Two - wheeler Loan 14% 13% 12% 13% 11% 13%
Education Loan 13% 8% 8% 11% 8% 9%
Business Loan 4% 3% 3% 4% 4% 4%
Consumer Durables 4% 4% 4% 3% 2% 3%
Other 0.0% 0.0% 0.3% 0.1% 0.0% 0.1%
None of Above 8% 6% 11% 10% 8% 8%
Table 18: Years of experience in using internet
Experience Yahoo NDTV Rediff Google Indiatimes ANU

Sample Base 1,183 1,013 808 723 604 8,509
Less Than 6 Months 7% 3% 6% 8% 3% 7%
6 Months-1 year 11% 6% 8% 9% 5% 9%
1-2 years 21% 12% 13% 17% 13% 14%
2-5 years 25% 26% 25% 30% 29% 26%
5-6 years 11% 14% 14% 10% 16% 13%
6 years and above 26% 38% 35% 26% 35% 31%
Table 19: Place of accessing internet
Place Of Access Yahoo NDTV Rediff Google Indiatimes ANU

Sample Base 1,183 1,013 808 723 604 8,509
Home 67% 64% 60% 59% 63% 63%
Place of work (office / school / college) 73% 83% 83% 81% 81% 80%
Cyber cafe 51% 44% 46% 50% 51% 48%
In transit (while traveling) 6% 8% 9% 8% 9% 8%
119
Table 20: Type of internet connection at home
Connection Type Yahoo NDTV Rediff Google Indiatimes ANU

Sample Base 744 637 508 455 380 5,352
24 Hrs Broadband 31% 38% 35% 31% 38% 35%
Broadband Dial Up 24% 31% 25% 27% 23% 26%
Regular Dial Up 14% 14% 17% 16% 11% 15%
Cable 15% 6% 10% 8% 13% 9%
Mobile Connection 6% 3% 5% 8% 8% 6%
Wi Fi Connection 1% 2% 0.8% 2% 2% 1%
Lease/Dedicated line 0.3% 0.5% 0.6% 0.0% 0.6% 0.5%
Others 2% 1% 0.6% 3% 2% 2%
Don't Know 6% 5% 5% 6% 4% 5%
Table 21: Type of internet connection at office
Connection Type Yahoo NDTV Rediff Google Indiatimes ANU

Sample Base 948 811 648 579 484 6,817
24 Hrs Broadband 31% 36% 33% 31% 34% 34%
Broadband Dial Up 21% 22% 26% 21% 22% 22%
Lease/Dedicated line 3% 13% 8% 7% 10% 9%
Regular Dial Up 9% 5% 5% 5% 5% 6%
Cable 6% 5% 7% 9% 4% 6%
Wi Fi Connection 5% 2% 2% 5% 4% 3%
Mobile Connection 3% 0.7% 2% 0.9% 2% 2%
Others 0.7% 2% 2% 2% 1% 2%
Don't Know 23% 16% 14% 19% 18% 17%
120
Table 22: Service provider subscribed to at home
Service Provider Yahoo NDTV Rediff Google Indiatimes ANU

Sample Base 744 637 508 455 380 5,352
BSNL/Sancharnet 38% 35% 36% 32% 32% 35%
Airtel/Bharti 15% 20% 15% 17% 23% 18%
VSNL / Tata 11% 10% 10% 9% 7% 10%
Local Cable Operator 10% 9% 9% 8% 11% 9%
Sify 5% 7% 6% 8% 6% 6%
MTNL 4% 6% 7% 6% 8% 5%
Reliance 2% 6% 7% 6% 5% 5%
Spectranet 0.0% 0.1% 0.4% 0.3% 0.0% 0.2%
Others 11% 6% 6% 8% 7% 8%
Don't Know 6% 2% 4% 5% 4% 4%
Table 23: Service provider subscribed to at office
Service Provider Yahoo NDTV Rediff Google Indiatimes ANU

Sample Base 948 811 648 579 484 6,817
BSNL/Sancharnet 33% 24% 29% 26% 24% 27%
Airtel/Bharti 13% 21% 15% 13% 15% 16%
VSNL / Tata 7% 13% 14% 8% 10% 12%
Reliance 5% 6% 6% 5% 5% 5%
Sify 2% 5% 4% 6% 5% 5%
Local Cable Operator 4% 3% 5% 5% 6% 4%
MTNL 4% 4% 6% 4% 5% 4%
Spectranet 0.4% 0.5% 0.4% 0.2% 0.7% 0.4%
Others 8% 7% 7% 9% 8% 8%
Don't Know 23% 17% 14% 24% 21% 19%
121
Table 24: Frequency of accessing internet from home
Frequency Yahoo NDTV Rediff Google Indiatimes ANU

Sample Base 722 618 493 441 369 5,192
Over 5 times a Day 24% 25% 23% 28% 28% 28%
2-5 times a Day 32% 25% 30% 24% 29% 28%
Once Daily 32% 36% 33% 33% 31% 31%
Once In 2-3 Days 8% 10% 9% 8% 7% 8%
Once a Week 4% 3% 4% 4% 4% 4%
1-3 times a Month 0.7% 0.5% 0.8% 1% 0.7% 0.7%
Once in More than a Month 0.1% 0.3% 0.6% 2% 0.0% 0.8%
Table 25: Frequency of accessing internet from office
Frequency Yahoo NDTV Rediff Google Indiatimes ANU

Sample Base 861 737 588 526 440 6,192
Over 5 times a Day 32% 52% 45% 44% 46% 44%
2-5 times a Day 23% 20% 24% 22% 24% 23%
Once Daily 26% 20% 20% 20% 20% 21%
Once In 2-3 Days 9% 4% 6% 9% 4% 6%
Once a Week 5% 3% 3% 4% 3% 4%
1-3 times a Month 1% 0.7% 1% 2% 1% 1%
Once in More than a Month 3% 0.9% 0.3% 0.4% 1% 1%
Table 26: Time of the day accessing internet from home
Time Slot Yahoo NDTV Rediff Google Indiatimes ANU

Sample Base 707 605 483 432 361 5,088
Before 9.00 AM 5% 4% 6% 1% 8% 5%
9.00 AM-12.00 Noon 8% 5% 7% 10% 7% 7%
12.00 Noon - 3.00 PM 5% 5% 4% 6% 6% 5%
3.00 PM-6.00 PM 5% 4% 5% 7% 6% 5%
6.00 PM - 9.00 PM 18% 16% 20% 16% 10% 17%
9.00 PM - 12.00 Midnight 33% 45% 38% 34% 36% 37%
After 12.00 Midnight 3% 4% 3% 2% 3% 4%
Throughout the Day 23% 19% 18% 23% 24% 21%
122
Table 27: Time of the day accessing internet from office
Time Slot Yahoo NDTV Rediff Google Indiatimes ANU

Sample Base 861 737 589 527 440 6,197
Before 9.00 AM 2% 2% 2% 2% 1% 2%
9.00 AM-12.00 Noon 26% 20% 19% 18% 16% 20%
12.00 Noon - 3.00 PM 22% 18% 19% 18% 21% 19%
3.00 PM-6.00 PM 14% 11% 14% 11% 13% 13%
6.00 PM - 9.00 PM 5% 7% 8% 11% 8% 7%
9.00 PM - 12.00 Midnight 4% 3% 3% 4% 4% 4%
After 12.00 Midnight 1% 2% 2% 1% 1% 1%
Throughout the Day 27% 39% 34% 35% 37% 34%
Table 28: Duration of internet usage from home
Time Spent Yahoo NDTV Rediff Google Indiatimes ANU

Sample Base 715 612 488 437 365 5,141
Less than 30 Minutes 11% 13% 14% 9% 14% 13%
30 to 60 Minutes 23% 32% 31% 19% 28% 26%
1-2 Hours 36% 33% 31% 41% 32% 34%
2-5 Hours 24% 16% 19% 20% 20% 20%
5-8 Hours 4% 4% 3% 7% 2% 4%
More than 8 Hours 2% 2% 3% 4% 4% 3%
Table 29: Duration of internet usage from office

Sample Base 844 722 577 516 431 6,071
30 to 60 Minutes 22% 25% 25% 22% 28% 24%
1-2 Hours 30% 25% 24% 29% 26% 26%
2-5 Hours 13% 19% 16% 19% 15% 18%
5-8 Hours 9% 9% 7% 8% 8% 8%
More than 8 Hours 5% 6% 6% 9% 7% 7%
123
Table 30: Duration of internet usage during weekdays

Sample Base 1,064 911 727 651 544 7,656
30 to 60 Minutes 17% 16% 20% 15% 17% 17%
1-2 Hours 34% 35% 31% 31% 31% 31%
2-5 Hours 26% 26% 27% 26% 26% 27%
5-8 Hours 9% 9% 8% 13% 9% 9%
More than 8 Hours 8% 8% 8% 11% 9% 9%
Table 31: Duration of internet usage during weekends

Sample Base 955 818 653 584 488 6,873
30 to 60 Minutes 17% 14% 19% 15% 14% 15%
1-2 Hours 25% 29% 31% 28% 32% 29%
2-5 Hours 27% 28% 23% 24% 22% 26%
5-8 Hours 13% 11% 8% 11% 11% 11%
More than 8 Hours 9% 8% 7% 13% 11% 10%
Table 32: Duration of PC usage from home

Sample Base 771 660 527 471 394 5,546
30 to 60 Minutes 19% 21% 22% 20% 19% 20%
1-2 Hours 34% 40% 33% 31% 40% 36%
2-5 Hours 26% 18% 20% 25% 17% 22%
5-8 Hours 7% 4% 8% 10% 6% 8%
More than 8 Hours 4% 5% 6% 8% 6% 6%
124
Table 33: Duration of PC usage from office

Sample Base 884 757 604 541 452 6,362
30 to 60 Minutes 12% 6% 7% 9% 6% 7%
1-2 Hours 22% 12% 15% 15% 18% 16%
2-5 Hours 22% 19% 21% 21% 22% 22%
5-8 Hours 22% 33% 28% 29% 27% 28%
More than 8 Hours 18% 26% 24% 22% 25% 24%
Table 34: Time spent by internet users on watching TV

Sample Base 1,054 902 720 645 538 7,584
30 to 60 Minutes 29% 26% 30% 28% 28% 28%
1-2 Hours 37% 47% 45% 42% 44% 43%
2-5 Hours 14% 13% 11% 10% 12% 12%
5-8 Hours 0.8% 1% 0.9% 0.7% 2% 1%
More than 8 Hours 0.8% 0.0% 0.6% 0.6% 0.3% 0.5%
Table 35: Time spent by internet users on reading newspaper

Sample Base 1,083 927 740 662 553 7,788
30 to 60 Minutes 43% 41% 45% 42% 41% 42%
1-2 Hours 11% 15% 12% 13% 12% 12%
2-5 Hours 0.5% 0.5% 0.8% 0.8% 0.6% 0.9%
5-8 Hours 0.1% 0.0% 0.0% 0.2% 0.1% 0.1%
More than 8 Hours 0.1% 0.0% 0.0% 0.3% 0.0% 0.1%
125
Table 36: Time spent by internet users on listening to radio

Sample Base 731 626 500 447 374 5,262
30 to 60 Minutes 26% 27% 23% 25% 25% 26%
1-2 Hours 19% 18% 19% 20% 18% 19%
2-5 Hours 7% 3% 7% 6% 6% 5%
5-8 Hours 2% 1% 0.5% 0.7% 0.5% 2%
More than 8 Hours 2% 2% 1% 3% 0.8% 2%
Table 37: Professional activities

Sample Base 1,183 1,013 808 723 604 8,509
Emailing - work related 84% 88% 89% 84% 89% 86%
Job Search 83% 85% 81% 89% 80% 83%
Instant messaging 87% 74% 76% 90% 80% 79%
Search work related info 54% 56% 53% 51% 59% 54%
Check business/Financial news 30% 41% 43% 26% 41% 37%
Business/prof. networking 25% 32% 32% 29% 35% 31%
Look for Seminar/workshops 29% 28% 27% 28% 28% 28%
Check business travel info. 18% 26% 27% 18% 24% 23%
None of the Above 0.6% 0.6% 1% 0.6% 0.9% 1%
Table 38: Personal activities

Sample Base 1,183 1,013 808 723 604 8,509
Check news 100% 100% 100% 100% 100% 100%
Emailing - personal 90% 91% 93% 88% 92% 91%
Check Sports 77% 77% 76% 87% 73% 77%
Dating/Friendship 74% 60% 63% 83% 67% 67%
Matrimonial search 67% 58% 61% 78% 62% 64%
Astrology 74% 56% 64% 80% 62% 63%
Chatting 66% 62% 54% 66% 61% 63%
Social networking/communities 68% 56% 62% 84% 63% 62%
Search for product information 45% 53% 53% 50% 57% 50%
Share pictures 47% 42% 37% 47% 44% 44%
Check hobby related info 39% 38% 36% 35% 38% 36%
Check health & lifestyle info 35% 33% 39% 30% 39% 35%
Check cinema content 31% 32% 29% 31% 32% 32%
Check personal travel info. 22% 34% 33% 26% 35% 30%
None of the above 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
126
Table 39: Downloading activities

Sample Base 1,183 1,013 808 723 604 8,509
Music 85% 71% 69% 89% 75% 76%
Online games 80% 67% 68% 85% 70% 72%
Mobile contents (ring tones/games) 70% 60% 66% 81% 65% 66%
Educational / Learning material 73% 59% 65% 86% 63% 65%
Screensavers/wallpapers 55% 47% 48% 49% 48% 49%
Movies 36% 32% 30% 34% 32% 33%
Adult content 26% 18% 20% 19% 21% 20%
None of the above 4% 7% 6% 2% 6% 6%
Table 40: E-commerce related activities

Sample Base 1,171 1,003 801 716 598 8,427
Check financial info 66% 65% 72% 79% 64% 66%
E-greetings 61% 69% 62% 57% 70% 64%
Check real estate info 59% 52% 59% 76% 52% 55%
Net banking 27% 45% 39% 29% 43% 36%
Book train tickets 28% 39% 31% 29% 34% 33%
Buy non-travel products 23% 37% 34% 20% 41% 29%
Book air tickets 19% 36% 29% 22% 36% 27%
Online bill payment 20% 34% 29% 20% 31% 27%
Online stock trading 14% 20% 20% 12% 20% 17%
Net telephony 13% 15% 15% 17% 16% 16%
Book hotels 8% 11% 9% 10% 8% 10%
None of these 9% 3% 4% 5% 4% 5%
Table 41: Online shopping
Online Shopping Yahoo NDTV Rediff Google Indiatimes ANU

Sample Base 1,183 1,013 808 723 604 8,509
Searched only 36% 24% 30% 37% 24% 31%
Both searched and bought 41% 61% 52% 39% 60% 50%
Neither searched nor bought 24% 15% 18% 24% 16% 20%
127
Table 42: Response to online marketing stimulus
Response Yahoo NDTV Rediff Google Indiatimes ANU

Sample Base 954 817 652 583 487 6,862
Clicked a banner ad 50% 48% 50% 53% 50% 50%
Participated in an online contest 49% 47% 49% 38% 51% 47%
Clicked a sponsored search ad 43% 41% 42% 36% 44% 41%
Bid/Bought in an Online auction 24% 24% 28% 24% 30% 25%
Bought in a special promotion / deal 22% 22% 26% 29% 27% 24%
Clicked a product/service e-mailer 13% 17% 19% 16% 21% 17%
None of the above 24% 24% 22% 25% 18% 24%
Table 43: Blogging activities

Sample Base 1,183 1,013 808 723 604 8,509
Check / read blogs at least once a week 28% 25% 24% 26% 27% 27%
Check / read blogs less than once a week 5% 6% 6% 6% 4% 5%
Comment on blog post at least once a week 11% 11% 9% 15% 10% 12%
Comment on blog post less than once a week 3% 3% 3% 4% 4% 3%
Have a blog site of my own 6% 7% 7% 13% 7% 8%
None of the above 65% 65% 67% 64% 65% 65%
Table 44: Member of an online community

Sample Base 1,183 1,013 808 723 604 8,509
Member of an online community 47% 45% 38% 49% 48% 45%
128
Table 45: Membership by type of online community

Sample Base 1,183 1,013 808 723 604 8,509
Alumni & Schools 5% 10% 8% 7% 8% 8%
Computers & Internet 7% 5% 4% 9% 5% 6%
Romance & Relationships 4% 4% 4% 6% 5% 5%
Business / Professional community 3% 4% 4% 2% 4% 4%
Music 4% 3% 2% 3% 3% 3%
Schools & Education 4% 3% 2% 4% 3% 3%
Games 3% 2% 2% 2% 2% 3%
Individuals 4% 2% 1% 2% 3% 2%
Arts & Entertainment 2% 1% 2% 3% 1% 2%
Cultures & Community 2% 2% 0.9% 5% 2% 2%
Company 0.7% 2% 2% 1% 2% 2%
Travel 0.5% 2% 0.7% 0.8% 2% 1%
Science & History 2% 0.5% 0.6% 2% 2% 1%
Religion & Beliefs 1% 0.8% 0.8% 0.4% 1% 0.9%
Health, Wellness & Fitness 1% 0.5% 0.7% 1% 0.8% 0.7%
Automotive 0.4% 0.6% 0.7% 0.0% 0.8% 0.7%
Family & Home 0.8% 0.9% 0.4% 0.7% 0.4% 0.6%
Fashion & Beauty 1% 1% 0.4% 0.6% 0.6% 0.5%
Countries & Regional 0.7% 0.1% 0.2% 0.3% 0.5% 0.4%
Hobbies & Crafts 0.5% 0.2% 0.4% 0.4% 0.3% 0.4%
Recreation & Sports 1% 0.1% 0.4% 0.2% 0.4% 0.4%
Gay, Lesbian & Bi 0.5% 0.5% 0.2% 0.0% 0.3% 0.3%
Cities & Neighborhoods 0.3% 0.3% 0.1% 0.1% 0.2% 0.2%
Government & Politics 0.3% 0.2% 0.2% 0.0% 0.1% 0.2%
Pets & Animals 0.3% 0.4% 0.2% 0.2% 0.2% 0.2%
Food, Drink & Wine 0.1% 0.0% 0.2% 0.1% 0.0% 0.1%
Table 46: Usage of other language websites

Sample Base 1,183 1,013 808 723 604 8,509
Use other language websites 16% 13% 10% 13% 10% 15%
Use only English websites 84% 87% 90% 87% 90% 85%
129
Table 47: Online activities desired in other languages

Sample Base 1,183 1,013 808 723 604 8,509
Email 67% 61% 61% 63% 58% 64%
Entertainment 56% 45% 45% 47% 47% 49%
Chatting 53% 43% 41% 53% 47% 48%
Online news 40% 38% 35% 33% 39% 40%
Search information 42% 32% 34% 34% 35% 36%
Online learning / education 38% 34% 31% 35% 31% 34%
Astrology 31% 25% 26% 23% 25% 26%
Online shopping 17% 23% 20% 21% 24% 21%
Travel related information 18% 20% 20% 18% 19% 19%
Matrimony 18% 12% 13% 13% 15% 16%
Blog 13% 17% 14% 14% 19% 14%
Not Interested 16% 19% 23% 20% 22% 19%
Table 48: Problems faced while surfing the internet
Problems Faced Yahoo NDTV Rediff Google Indiatimes ANU

Sample Base 1,183 1,013 808 723 604 8,509
Slow website opening 65% 63% 65% 61% 62% 62%
Spam / junk mails 47% 59% 54% 46% 58% 54%
Virus / spyware 50% 58% 51% 54% 59% 53%
Unsolicited ads/pop-ups 44% 54% 50% 40% 56% 48%
Difficult to connect 36% 32% 34% 34% 32% 33%
Lack of response to queries 30% 26% 29% 33% 32% 29%
Cumbersome navigation 13% 15% 16% 17% 16% 15%
Lack of local language content 9% 9% 10% 12% 9% 9%
Never faced any problem 8% 6% 8% 8% 5% 8%
Others 1% 2% 2% 2% 2% 2%
130
Table 49: Top of mind unaided recall - all websites

Sample Base 1,158 992 792 708 592 8,332
Google 23% 36% 23% 49% 37% 31%
Yahoo 53% 26% 19% 22% 25% 30%
Rediff 4% 9% 38% 5% 10% 11%
Orkut 5% 5% 2% 3% 3% 4%
Gmail 2% 3% 3% 4% 4% 3%
Hotmail 0.7% 3% 1% 0.5% 1% 2%
Indiatimes 0.9% 2% 0.9% 0.0% 9% 1%
Contest2win 0.1% 0.3% 2% 0.3% 0.1% 0.6%
MSN 0.0% 0.3% 0.3% 0.7% 0.7% 0.6%
Sify 0.0% 0.4% 0.2% 1% 0.4% 0.6%
Moneycontrol 0.2% 0.3% 0.2% 0.0% 0.7% 0.5%
Funmaza 0.2% 0.0% 0.0% 0.0% 0.0% 0.5%
Wikipedia 0.2% 0.9% 0.1% 0.3% 0.1% 0.4%
Howstuffworks 0.2% 0.0% 0.0% 0.0% 0.0% 0.4%
Microsoft 0.2% 0.3% 0.6% 0.2% 0.8% 0.3%
Ebay 0.5% 0.5% 0.3% 0.0% 0.4% 0.3%
Santabanta 0.2% 0.0% 0.0% 0.5% 0.0% 0.3%
India 0.7% 0.9% 0.2% 0.3% 0.0% 0.3%
NDTV 0.0% 2% 0.0% 0.0% 0.3% 0.3%
India games 0.0% 0.1% 0.0% 0.3% 0.0% 0.3%
Sharekhan 0.0% 0.2% 0.1% 0.0% 0.0% 0.3%
Naukri 0.1% 0.1% 0.3% 0.1% 0.1% 0.2%
WWE 0.5% 0.1% 0.1% 0.0% 0.0% 0.2%
Espnstar 0.1% 0.4% 0.0% 0.0% 0.0% 0.2%
IRCTC 0.0% 0.0% 0.0% 0.9% 0.0% 0.2%
You tube 0.1% 0.8% 0.0% 0.3% 0.0% 0.2%
Cricinfo 0.0% 0.8% 0.2% 0.0% 0.0% 0.2%
ICICIDirect 0.0% 0.0% 0.4% 0.0% 0.0% 0.2%
Manoramaonline 0.1% 0.0% 0.0% 0.9% 0.0% 0.2%
Monster 0.0% 0.1% 0.0% 0.1% 0.1% 0.1%
Nokia 0.2% 0.2% 0.1% 0.0% 0.4% 0.1%
Freshersworld 0.0% 0.0% 0.0% 0.0% 0.2% 0.1%
ICICIbank 0.0% 0.0% 0.4% 0.0% 0.2% 0.1%
Reliance 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
BSNL 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Hi5 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
Hpindia 0.0% 0.0% 0.0% 0.2% 0.0% 0.1%
Indiafm 0.0% 0.0% 0.3% 0.0% 0.0% 0.1%
Raaga 0.5% 0.0% 0.0% 0.0% 0.0% 0.1%
Sony 0.2% 0.0% 0.3% 0.0% 0.0% 0.1%
Timesjob 0.0% 0.1% 0.0% 0.1% 0.1% 0.1%
Timesofindia 0.0% 0.0% 0.0% 0.0% 0.5% 0.1%
Ebizel 0.0% 0.3% 0.1% 0.0% 0.0% 0.1%
Zapak 0.1% 0.0% 0.1% 0.0% 0.0% 0.1%
Economictimes 0.0% 0.3% 0.3% 0.0% 0.4% 0.1%
BBC 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
131
CBSE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Download 0.1% 0.0% 0.0% 0.0% 0.1% 0.0%
NSEindia 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Makemytrip 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Yatra 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
123Greetings 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Amazon 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Bharatmatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
HDFC 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Indiabulls 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Indiainfoline 0.0% 0.3% 0.0% 0.0% 0.0% 0.0%
Indiamart 0.0% 0.1% 0.0% 0.2% 0.0% 0.0%
Indianexpress 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Indianrailways 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Indya 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Samachar 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Shaadi 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%
VSNL 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Rcm business 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Mail2 web 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Airtel 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 7% 7% 6% 10% 5% 9%
132
Table 50: Most used website - all websites

Sample Base 1,174 1,005 803 718 600 8,449
Google 23% 37% 20% 54% 33% 31%
Yahoo 51% 20% 15% 18% 25% 26%
Rediff 4% 9% 37% 5% 8% 11%
Orkut 9% 6% 5% 6% 7% 7%
Gmail 2% 5% 5% 5% 4% 4%
Hotmail 0.4% 2% 0.3% 0.4% 2% 2%
Indiatimes 0.1% 2% 1% 0.3% 8% 1%
Wikipedia 0.0% 0.7% 2% 0.3% 0.1% 0.7%
Moneycontrol 0.4% 1% 0.5% 0.0% 0.3% 0.7%
Sify 0.0% 0.5% 0.2% 1% 0.0% 0.6%
MSN 0.3% 0.5% 0.0% 0.1% 0.4% 0.5%
Naukri 0.1% 0.3% 0.3% 0.0% 0.2% 0.3%
Ebay 0.2% 0.0% 0.3% 0.3% 0.3% 0.3%
Icicibank 0.5% 0.0% 1% 0.1% 0.4% 0.3%
Icicidirect 0.0% 0.5% 0.4% 0.0% 0.1% 0.3%
Santabanta 0.3% 0.0% 0.0% 0.0% 0.5% 0.3%
Contest2win 0.0% 0.0% 0.5% 0.0% 2% 0.3%
Nseindia 0.1% 0.0% 0.1% 0.0% 0.0% 0.2%
WWE 0.5% 0.0% 0.0% 0.0% 0.0% 0.2%
Bseindia 0.0% 0.3% 0.1% 0.0% 0.0% 0.2%
Sharekhan 0.0% 0.0% 0.5% 0.0% 0.0% 0.2%
Download 0.2% 0.0% 0.7% 0.0% 0.3% 0.1%
Monster 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
Raaga 0.0% 0.0% 0.0% 0.0% 0.1% 0.1%
Youtube 0.1% 0.0% 0.2% 0.6% 0.2% 0.1%
Espnstar 0.0% 0.1% 0.1% 0.0% 0.0% 0.1%
Timesjob 0.0% 0.0% 0.0% 0.0% 0.7% 0.1%
Others 7% 14% 8% 9% 9% 13%
133
Table 51: Preferred website for emailing

Sample Base 1,183 1,013 808 723 604 8,509
Yahoo 78% 47% 28% 53% 46% 52%
Gmail 10% 24% 19% 32% 27% 22%
Rediff 7% 18% 48% 11% 15% 18%
Hotmail 2% 8% 3% 3% 7% 5%
Indiatimes 0.5% 1% 0.8% 0.6% 5% 1%
Sify 0.4% 0.9% 0.2% 0.3% 0.4% 0.8%
Sancharnet/BSNL 2% 0.5% 0.4% 0.0% 0.0% 0.7%
VSNL 0.5% 0.7% 0.4% 0.4% 0.0% 0.4%
Lycos 0.0% 0.0% 0.4% 0.1% 0.0% 0.2%
AOL 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Table 52: Multiple user shares of email websites

Sample Base 1,183 1,013 808 723 604 8,509
Yahoo 98% 89% 77% 90% 92% 90%
Gmail 53% 65% 62% 72% 67% 63%
Rediff 51% 62% 85% 52% 59% 60%
Hotmail 33% 40% 34% 43% 44% 40%
Indiatimes 11% 24% 22% 18% 50% 21%
Sify 13% 11% 12% 15% 15% 15%
Sancharnet/BSNL 11% 8% 6% 6% 7% 8%
VSNL 4% 5% 5% 7% 3% 5%
AOL 4% 2% 2% 5% 2% 3%
Lycos 1% 3% 2% 3% 3% 2%
Others 3% 6% 4% 4% 5% 5%
134
Table 53: No. of email accounts
No. Of Email A/C Yahoo NDTV Rediff Google Indiatimes ANU

Sample Base 1,183 1,013 808 723 604 8,509
One 15% 9% 15% 13% 7% 12%
Two 31% 26% 25% 19% 19% 25%
Three 25% 30% 30% 35% 24% 28%
Four 15% 20% 16% 16% 25% 19%
Five or more 15% 16% 15% 17% 26% 17%
Average email ids 3.0 3.2 3.0 3.2 3.6 3.2
Table 54: Preferred website for job search

Sample Base 985 843 673 602 503 7,087
Naukri 23% 50% 40% 24% 40% 36%
Monster 29% 24% 18% 22% 27% 27%
Timesjobs 10% 15% 14% 8% 11% 14%
Google 6% 0.9% 5% 29% 3% 6%
Yahoo 17% 0.6% 0.9% 3% 2% 4%
Rediff 1% 0.4% 14% 1% 1% 2%
Freshersworld 3% 0.4% 0.2% 1% 1% 2%
Indiatimes 1% 1% 2% 0.6% 7% 2%
Jobsahead 0.6% 0.9% 2% 1% 0.5% 1%
Jobs 0.6% 0.7% 0.3% 2% 0.7% 1%
Jobstreet 1% 0.6% 2% 0.4% 0.9% 0.9%
Clickjobs 0.1% 0.4% 0.0% 2% 2% 0.5%
Jobsearch 0.1% 0.0% 0.0% 0.1% 0.0% 0.3%
Devnetjobs 0.1% 0.3% 0.3% 0.0% 0.0% 0.2%
Jobsindia 0.2% 0.1% 0.0% 0.5% 0.0% 0.2%
Others 6% 4% 2% 6% 4% 5%
135
Table 55: Preferred website for mobile content

Sample Base 768 657 525 470 392 5,524
Yahoo 43% 12% 11% 8% 10% 15%
Rediff 7% 12% 46% 5% 12% 13%
Google 8% 5% 3% 59% 5% 10%
Nokia 5% 11% 3% 4% 10% 9%
Indiatimes 6% 9% 5% 5% 22% 7%
Mobile9 2% 2% 3% 3% 4% 3%
Airtel 2% 4% 2% 0.9% 1% 3%
Hutch 1% 5% 2% 0.9% 4% 3%
Ringtones 1% 1% 4% 0.3% 3% 2%
Funmaza 2% 2% 3% 0.3% 3% 2%
Mobango 2% 3% 2% 3% 0.4% 2%
Sify 2% 3% 0.9% 0.2% 0.2% 2%
Zedge 2% 2% 0.2% 0.6% 3% 2%
Sonyericsson 0.6% 2% 0.8% 0.6% 2% 1%
Santabanta 0.2% 0.5% 0.2% 0.1% 0.9% 0.8%
Games 0.0% 0.6% 0.2% 0.8% 0.6% 0.8%
Cooltoad 0.4% 0.6% 0.2% 0.2% 2% 0.7%
Mobileringtones 0.3% 1% 0.0% 0.2% 0.6% 0.7%
R World 0.2% 0.2% 0.6% 0.0% 0.4% 0.7%
Masti4India 0.2% 3% 0.5% 0.4% 0.1% 0.6%
Download 0.3% 0.1% 0.1% 0.0% 1% 0.6%
Freeringtones 0.0% 0.5% 0.0% 0.1% 0.3% 0.6%
Motozone 0.0% 0.8% 0.3% 0.2% 0.1% 0.6%
Tagtag 0.3% 0.6% 0.8% 0.3% 1% 0.5%
Getjar 1% 0.4% 0.3% 0.1% 0.7% 0.5%
Mauj 0.9% 0.5% 1% 0.2% 0.3% 0.5%
Papuyaar 0.7% 0.0% 0.3% 0.0% 0.0% 0.4%
Samsungmobile 0.1% 0.3% 0.0% 0.3% 0.4% 0.4%
Cellebrum 0.0% 2% 0.0% 0.0% 0.5% 0.4%
MSN 0.5% 0.4% 0.0% 0.0% 0.7% 0.4%
Zapak 0.6% 0.5% 0.0% 0.2% 0.0% 0.3%
Hungama 0.0% 1% 0.6% 0.0% 0.6% 0.3%
Idea 0.0% 0.1% 0.0% 0.0% 0.0% 0.2%
Raaga 0.3% 0.1% 0.1% 0.2% 0.5% 0.2%
BSNL 0.1% 0.0% 0.0% 0.0% 0.0% 0.2%
Indiafm 0.0% 0.0% 0.6% 0.0% 0.0% 0.1%
Dotsis 0.0% 0.0% 0.0% 0.0% 0.3% 0.1%
Apniisp 0.0% 0.0% 0.4% 0.2% 0.0% 0.1%
Others 10% 15% 9% 6% 10% 14%
136
Table 56: Preferred website for sports

Sample Base 863 739 590 528 441 6,206
Espnstarsports 11% 37% 17% 17% 31% 28%
Yahoo 59% 4% 4% 6% 6% 13%
Cricinfo 5% 19% 19% 5% 11% 13%
Google 7% 2% 3% 56% 3% 9%
Rediff 4% 6% 43% 4% 5% 9%
Sports 2% 2% 0.9% 3% 3% 3%
Indiatimes 0.4% 1% 3% 0.6% 22% 3%
NDTV 0.5% 14% 0.3% 0.3% 2% 3%
Sify 2% 1% 2% 0.4% 3% 2%
Cricketnext 2% 5% 0.8% 1% 0.9% 2%
Tensports 1% 2% 0.9% 0.6% 2% 2%
MSN 0.8% 0.6% 0.3% 0.1% 0.6% 1%
WWE 2% 0.2% 0.0% 0.9% 2% 1%
BBC Sports 0.0% 0.4% 0.4% 0.5% 0.4% 0.9%
Timesofindia 0.0% 1% 0.0% 0.4% 0.6% 0.7%
Khel 0.0% 0.3% 2% 0.4% 0.5% 0.5%
Iccworldcup 0.3% 0.3% 0.3% 0.6% 0.8% 0.5%
CNN 0.2% 0.5% 0.3% 0.0% 0.0% 0.5%
DD Sports 0.0% 0.3% 0.4% 0.0% 0.1% 0.4%
Cricbuzz 0.0% 0.6% 0.4% 0.3% 0.5% 0.3%
Zeesports 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%
Others 4% 4% 3% 4% 6% 7%
137
Table 57: Preferred website for travel products

Sample Base 801 686 548 490 409 5,766
Yatra 10% 22% 17% 7% 13% 16%
Makemytrip 12% 20% 14% 8% 24% 16%
IRCTC 8% 16% 13% 8% 13% 14%
Google 12% 4% 5% 65% 5% 12%
Yahoo 44% 2% 6% 2% 5% 9%
Rediff 4% 2% 26% 2% 5% 5%
Indiatimes 1% 3% 2% 0.5% 12% 3%
Travel 0.5% 1% 4% 1% 3% 2%
Travelguru 0.4% 3% 4% 2% 4% 2%
Cleartrip 1% 4% 2% 2% 2% 2%
Airdeccan 0.3% 2% 2% 0.5% 4% 1%
Airindia 0.0% 2% 0.0% 0.1% 1% 0.9%
Travel India 0.5% 0.2% 0.4% 0.0% 0.7% 0.8%
Sify 0.7% 0.9% 0.2% 0.0% 0.0% 0.8%
Rajtravels 0.5% 1% 0.0% 0.4% 0.1% 0.8%
Jetairways 0.2% 1% 1% 0.3% 0.3% 0.7%
MSN 0.4% 0.3% 0.1% 0.2% 0.6% 0.7%
Tours 0.1% 0.8% 0.3% 0.4% 0.4% 0.6%
Goair 0.2% 1% 0.7% 0.0% 1% 0.5%
Spicejet 0.5% 0.9% 0.0% 0.0% 0.0% 0.4%
Indianairlines 0.3% 0.5% 0.1% 0.0% 0.1% 0.3%
Indiatravels 0.8% 0.4% 0.0% 0.0% 0.3% 0.3%
Incredibleindia 0.2% 0.1% 0.5% 0.0% 0.1% 0.3%
Hotels 0.0% 0.6% 0.0% 0.0% 0.0% 0.2%
Flykingfisher 0.0% 0.4% 0.2% 0.1% 0.1% 0.2%
Travelocity 0.0% 0.0% 0.2% 0.0% 0.1% 0.2%
KSRTC 0.1% 0.4% 0.0% 0.0% 0.7% 0.1%
Thomascook 0.0% 0.4% 0.0% 0.0% 0.5% 0.1%
Sitatours 0.0% 0.4% 0.0% 0.0% 0.0% 0.1%
Airsahara 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 3% 10% 3% 2% 5% 9%
138
Table 58: Preferred website for matrimony

Sample Base 752 644 514 460 384 5,408
Bharatmatrimony 23% 32% 27% 13% 31% 28%
Shaadi 20% 39% 27% 14% 38% 27%
Google 3% 0.6% 2% 54% 2% 7%
Yahoo 31% 0.6% 0.8% 2% 3% 6%
Jeevansaathi 4% 4% 4% 6% 5% 5%
Matrimony 3% 4% 0.7% 4% 2% 4%
Rediff 2% 2% 26% 1% 2% 4%
Tamilmatrimony 3% 5% 3% 0.9% 0.5% 3%
Simplymarry 0.6% 3% 1% 0.7% 2% 3%
Matrimonial 3% 1% 0.9% 1% 0.9% 1%
Keralamatrimony 0.0% 0.9% 0.0% 0.5% 2% 1%
Indiamatrimony 1% 2% 4% 0.1% 0.2% 1%
Telugumatrimony 0.2% 1% 0.6% 0.0% 0.5% 0.9%
Indiatimes 0.1% 2% 0.9% 0.5% 6% 0.9%
Indianmatrimony 3% 0.0% 0.2% 0.2% 0.1% 0.6%
MSN 0.0% 0.4% 0.0% 0.0% 0.0% 0.6%
Sify 0.3% 0.0% 0.1% 0.0% 0.0% 0.5%
Oriyamatrimony 1% 0.8% 0.0% 0.0% 0.0% 0.3%
Punjabmatrimony 0.5% 0.0% 0.7% 0.0% 0.0% 0.2%
Bengalimatrimony 0.0% 0.5% 0.2% 0.0% 0.6% 0.2%
Matchmaker 0.2% 0.0% 0.3% 0.0% 0.1% 0.1%
Marathimatrimony 0.0% 0.0% 0.6% 0.0% 0.2% 0.1%
Hindimatrimony 0.0% 0.0% 0.1% 0.0% 0.0% 0.1%
Gujuratimatrimony 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%
Agarwal2Agarwal 0.0% 0.0% 0.0% 0.4% 0.0% 0.1%
Urdumatrimony 0.3% 0.0% 0.1% 0.0% 0.0% 0.0%
Sindhimatrimony 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Others 2% 2% 0.6% 3% 4% 4%
139
Table 59: Preferred website for financial news/info

Sample Base 756 647 517 462 386 5,441
Google 10% 5% 3% 76% 5% 14%
Yahoo 56% 4% 6% 6% 5% 13%
Moneycontrol/CNBC 4% 16% 18% 7% 14% 12%
Rediff 6% 3% 33% 2% 7% 7%
ICICI Direct/ICICI Bank 4% 7% 5% 1% 8% 6%
NDTV/NDTVprofit 0.2% 22% 2% 0.7% 2% 4%
Indiatimes 2% 3% 4% 0.8% 32% 4%
Sharekhan 2% 4% 6% 0.2% 3% 4%
Economictimes 0.4% 6% 3% 0.3% 8% 4%
Stockmarket 0.4% 1% 0.1% 0.0% 0.8% 3%
Sify 0.2% 0.6% 1% 0.2% 1% 2%
NSE 1% 2% 3% 0.1% 1% 1%
Business 0.8% 0.4% 1% 0.0% 1% 1%
CNN 0.0% 3% 0.3% 0.0% 0.4% 1%
MSN 2% 0.5% 0.1% 0.4% 0.6% 1%
Timesofindia 0.3% 1% 0.1% 0.0% 0.1% 1%
Indiabulls 2% 0.8% 0.7% 0.0% 0.2% 1%
Financialexpress 0.0% 2% 0.9% 0.0% 1% 0.9%
HDFC 3% 0.5% 0.5% 0.0% 0.0% 0.9%
Financialnews 0.0% 0.1% 0.1% 0.0% 1% 0.8%
BBC 0.1% 0.9% 0.1% 0.4% 0.0% 0.8%
Zeebusiness 0.4% 0.3% 0.1% 0.0% 0.0% 0.6%
Efinancialnews 0.3% 1% 0.0% 0.0% 0.2% 0.6%
Kotaksecurities 0.3% 0.8% 0.5% 0.3% 0.5% 0.5%
Indiainfoline 0.0% 0.3% 2% 0.0% 0.4% 0.5%
Ibnlive 0.0% 0.0% 0.0% 0.1% 0.2% 0.5%
Equitymaster 0.0% 0.0% 0.9% 0.3% 0.4% 0.4%
Manoramaonline 0.0% 0.0% 0.0% 0.0% 0.0% 0.4%
Valueresearch 0.0% 1% 0.1% 0.2% 0.4% 0.3%
Reliancemoney 0.0% 0.2% 0.2% 0.4% 0.0% 0.2%
Capitalmarket 0.0% 0.3% 0.1% 0.0% 0.2% 0.2%
Karvey 0.0% 0.2% 0.0% 0.0% 0.0% 0.2%
5Paisa 0.0% 0.0% 0.1% 0.0% 0.7% 0.1%
Others 5% 14% 9% 4% 6% 13%
140
Table 60: Preferred website for cinema

Sample Base 796 682 544 487 407 5,727
Yahoo 46% 6% 11% 2% 7% 12%
Google 8% 2% 4% 61% 4% 10%
Rediff 2% 3% 35% 0.6% 4% 5%
Bollywood 4% 4% 2% 0.9% 8% 5%
PVR Cinemas 3% 11% 4% 6% 7% 5%
Indiafm 3% 6% 6% 2% 5% 4%
Indiatimes 2% 7% 2% 2% 18% 4%
Movies 1% 3% 0.9% 2% 2% 3%
Cinema 2% 6% 1% 1% 2% 3%
Santabanta 3% 4% 2% 0.9% 7% 3%
Sify 0.7% 4% 1% 0.6% 2% 3%
Tamilcinemas 2% 3% 0.2% 1% 0.1% 2%
Indiaglitz 2% 2% 0.6% 0.2% 0.7% 2%
Idlebrain 2% 1% 2% 2% 3% 2%
Raaga 1% 0.5% 4% 0.0% 0.5% 2%
Funcinemas 0.4% 2% 2% 0.8% 1% 1%
Zeecinemas 0.0% 1% 0.2% 0.0% 1% 1%
Imdb 0.5% 0.4% 1% 1% 0.6% 1%
Inox 0.0% 0.1% 1% 1% 2% 1%
Youtube 0.5% 1% 0.6% 0.4% 1% 1%
Indiancinema 0.3% 0.4% 0.2% 0.1% 0.6% 1%
MSN 0.4% 1% 0.2% 0.0% 0.5% 1%
Satyamcinema 1% 3% 0.1% 1% 0.3% 1%
Thecinema 0.5% 0.9% 2% 0.7% 0.7% 0.9%
Adlabs 0.0% 1% 1% 0.0% 3% 0.9%
Galatta 1% 0.2% 0.4% 1% 0.0% 0.7%
Indya 0.9% 0.7% 0.0% 0.0% 0.1% 0.7%
Cinemax 0.2% 2% 0.8% 0.4% 0.8% 0.7%
Teluguone 1% 0.4% 0.0% 0.0% 0.1% 0.7%
Andhravilas 0.0% 0.0% 4% 0.0% 0.0% 0.7%
Filmfare 0.3% 1% 0.1% 0.0% 1% 0.6%
Hollywood 0.6% 0.8% 0.1% 0.0% 1% 0.5%
Musicindiaonline 0.1% 0.5% 0.0% 0.0% 1% 0.5%
NDTV 0.0% 3% 0.0% 0.0% 0.6% 0.5%
Timesofindia 0.0% 0.3% 0.0% 0.0% 0.0% 0.5%
Starmovies 0.8% 0.7% 0.4% 0.0% 0.0% 0.5%
Malayalamcinema 0.0% 1% 0.4% 0.0% 0.0% 0.5%
Smashits 0.5% 0.6% 0.0% 0.0% 0.1% 0.3%
Chitraloka 0.0% 0.7% 0.2% 0.0% 0.3% 0.3%
Prasad2 0.6% 0.1% 0.1% 0.5% 0.8% 0.3%
Cinesouth 0.0% 0.1% 0.0% 0.7% 0.0% 0.2%
Yashrajfilms 0.0% 0.9% 0.0% 0.0% 0.3% 0.2%
Funmala 0.3% 0.1% 0.3% 0.1% 0.0% 0.2%
Sonypictures 0.3% 0.0% 0.4% 0.0% 0.0% 0.2%
Glamsham 0.3% 0.0% 0.0% 0.0% 0.0% 0.1%
Others 8% 14% 9% 9% 13% 15%
141
Table 61: Preferred website for online share/stock trading

Sample Base 162 139 111 99 83 1,166
ICICI Direct 31% 39% 40% 30% 45% 35%
Sherkhan 22% 26% 29% 22% 17% 22%
Indiabulls 13% 3% 4% 4% 4% 6%
Kotaksecurities 0.0% 2% 4% 3% 6% 4%
Religare 9% 2% 2% 2% 3% 4%
5Paisa 10% 2% 3% 0.0% 2% 3%
BSE 5% 4% 0.2% 0.9% 2% 3%
NSE 1% 2% 5% 0.0% 4% 3%
Geojit 0.0% 0.7% 0.7% 12% 7% 2%
hdfcsec 3% 6% 0.8% 0.5% 2% 2%
Reliancemoney 0.0% 0.8% 0.3% 0.0% 0.1% 1%
Karvy 2% 1% 0.4% 0.0% 0.3% 0.6%
Angeltrade 0.2% 0.8% 0.4% 0.0% 0.0% 0.3%
Others 5% 10% 11% 26% 7% 14%
142
Table 62: Preferred website for games

Sample Base 810 693 554 495 414 5,827
Yahoo 51% 17% 16% 6% 22% 20%
Zapak 10% 21% 11% 11% 20% 15%
Google 6% 3% 7% 55% 7% 10%
Games 3% 8% 4% 4% 4% 6%
Rediff 3% 1% 28% 0.2% 3% 4%
Miniclip 2% 5% 4% 3% 1% 3%
Contest2Win 0.8% 3% 4% 3% 3% 3%
Indiagames 4% 5% 1% 2% 4% 3%
MSN 0.9% 2% 0.3% 0.1% 2% 2%
Onlinegames 0.3% 2% 0.9% 2% 0.7% 2%
Indiatimes 0.5% 1% 3% 0.2% 10% 2%
Easports 2% 1% 0.5% 1% 0.6% 1%
Download 2% 2% 2% 0.8% 1% 1%
Cricinfo 0.2% 4% 0.2% 0.2% 0.1% 1%
Games2win 0.2% 1% 0.3% 0.2% 1% 0.9%
Sify 1% 0.3% 0.6% 0.0% 0.4% 0.9%
Bigfishgames 1% 0.5% 0.0% 0.2% 0.8% 0.8%
Freeonlinegames 1% 2% 0.3% 0.0% 0.4% 0.7%
Freegames 0.0% 2% 0.0% 0.0% 0.1% 0.6%
Cartoonnetwork 0.5% 0.8% 0.1% 0.1% 0.0% 0.5%
Hungama 0.0% 0.3% 1% 0.4% 0.7% 0.5%
Funmaza 0.9% 0.1% 0.5% 0.0% 0.4% 0.5%
Funtoosh 0.0% 0.2% 0.6% 0.3% 0.0% 0.5%
Gamehouse 0.7% 0.0% 0.1% 0.0% 0.0% 0.5%
Realarcade 0.0% 0.3% 0.2% 0.4% 1% 0.4%
Gamespot 1% 0.4% 0.2% 0.4% 0.1% 0.4%
Sports 0.1% 1% 0.0% 0.0% 0.1% 0.4%
Stickcricket 0.1% 0.3% 0.8% 0.0% 0.1% 0.4%
Santabanta 0.6% 0.0% 0.3% 0.0% 0.2% 0.4%
Gamesonline 0.3% 0.9% 0.0% 0.4% 0.1% 0.4%
Playgames 0.3% 0.8% 0.1% 0.0% 0.0% 0.3%
Gamezone 0.0% 0.4% 0.2% 0.0% 0.5% 0.3%
Gamesworld 0.4% 0.0% 0.0% 0.3% 0.1% 0.2%
Toondisneyindia 0.3% 0.1% 0.0% 0.3% 0.0% 0.2%
Arcade 0.0% 0.4% 0.1% 0.5% 0.3% 0.2%
Others 8% 13% 13% 9% 15% 16%
143
Table 63: Preferred website for online shopping

Sample Base 826 707 565 505 422 5,945
Ebay 28% 36% 20% 18% 43% 32%
Rediff 15% 28% 54% 10% 23% 24%
Google 6% 3% 6% 59% 2% 9%
Yahoo 37% 1% 7% 2% 5% 8%
Indiatimes 2% 12% 8% 3% 16% 7%
Futurebazaar 6% 8% 2% 3% 7% 6%
Sify 1% 2% 2% 0.4% 1% 2%
Shopping 0.3% 0.3% 0.1% 1% 0.3% 2%
Indiaplaza 0.3% 3% 0.7% 0.0% 0.9% 1%
MSN 0.5% 0.6% 0.0% 0.1% 0.4% 0.9%
Onlineshopping 0.1% 2% 0.1% 0.3% 0.4% 0.8%
Amazon 0.3% 1% 0.0% 0.0% 0.0% 0.6%
Timesofindia 0.0% 0.3% 0.1% 0.0% 0.0% 0.4%
Others 3% 5% 1% 3% 2% 6%
Table 64: Preferred website for friendship/dating

Sample Base 774 662 529 473 395 5,566
Orkut 27% 36% 24% 28% 39% 32%
Yahoo 54% 21% 15% 9% 18% 24%
Google 3% 5% 7% 51% 5% 9%
Rediff 4% 5% 34% 3% 4% 7%
Fropper 2% 5% 2% 2% 3% 3%
Date 1% 2% 2% 1% 2% 2%
Indiatimes 0.0% 2% 1% 1% 11% 2%
Friendfinder 0.4% 4% 0.6% 0.3% 1% 2%
Hi5 2% 1% 2% 1% 3% 2%
Adultfriendfinder 0.8% 2% 0.9% 0.7% 3% 2%
Friends 0.0% 0.5% 0.2% 0.4% 0.6% 2%
MSN 0.4% 2% 0.6% 0.2% 0.3% 1%
Tagged 0.7% 0.3% 0.5% 0.2% 0.1% 0.8%
Friendship 0.2% 0.6% 0.2% 0.0% 2% 0.8%
Sify 0.2% 0.4% 0.1% 0.0% 0.0% 0.5%
Desimartini 0.8% 0.6% 0.3% 0.0% 0.5% 0.4%
Batchmates 0.2% 0.4% 0.3% 0.0% 0.8% 0.4%
Friendster 0.1% 0.4% 0.1% 0.0% 0.5% 0.3%
Match 0.0% 0.3% 0.1% 0.0% 0.0% 0.1%
Others 4% 12% 10% 2% 5% 10%
144
Table 65: Preferred website for music

Sample Base 863 739 590 528 441 6,211
Raaga 16% 30% 19% 11% 21% 21%
Yahoo 41% 6% 5% 4% 8% 11%
Google 5% 2% 3% 52% 2% 8%
Cooltoad 3% 5% 6% 4% 4% 4%
Musicindiaonline 2% 6% 3% 1% 3% 5%
Music 1% 3% 1% 2% 5% 3%
Mp3 2% 3% 2% 2% 4% 3%
Rediff 2% 1% 25% 1% 3% 3%
Youtube 5% 2% 0.9% 2% 5% 2%
Tamilsongs 1% 2% 0.3% 1% 0.1% 2%
Papuyaar 0.6% 1% 3% 0.2% 3% 1%
Smashits 1% 2% 2% 3% 2% 2%
Songs 0.9% 0.9% 2% 0.8% 1% 1%
Apniisp 1% 0.2% 1% 0.3% 0.1% 0.8%
Mtv 0.3% 4% 0.5% 0.0% 1% 2%
Livewire 0.1% 1% 0.9% 0.6% 3% 0.9%
Dishant 0.4% 1% 0.5% 2% 2% 1%
Indiatimes 0.3% 2% 2% 0.4% 10% 1%
Pz10 0.2% 1% 0.7% 0.5% 0.0% 0.6%
Bollywoodmusic 0.6% 1% 0.6% 0.0% 0.5% 0.8%
Indiafm 2% 0.9% 2% 0.0% 1% 0.9%
Sify 0.3% 2% 0.8% 0.1% 0.4% 1%
Emusic 0.8% 0.3% 0.3% 0.0% 0.0% 1%
Andhravilas 0.0% 0.2% 0.4% 0.0% 0.0% 0.7%
Bollyexpress 0.2% 0.6% 0.2% 0.2% 2% 0.6%
123music 0.6% 0.9% 1% 0.0% 0.5% 0.7%
Bollyfm 0.2% 0.2% 0.0% 0.0% 0.7% 0.6%
Musiconline 0.3% 1% 0.4% 0.0% 0.1% 0.7%
Okesite 0.6% 0.5% 0.1% 3% 0.2% 0.7%
Funmaza 0.6% 0.7% 0.3% 0.1% 0.5% 0.7%
Indianmusic 0.2% 0.6% 0.9% 0.5% 0.1% 0.5%
MSN 0.6% 0.6% 0.0% 0.0% 0.0% 0.6%
Realplayer 0.7% 0.5% 0.5% 0.0% 0.1% 0.6%
Downloads 0.2% 0.4% 1% 0.0% 2% 0.5%
Mag4U 0.7% 0.1% 0.6% 0.3% 0.1% 0.4%
Timesmusic 0.0% 0.0% 0.2% 0.0% 0.6% 0.5%
Itunes 0.1% 0.4% 0.9% 0.4% 0.1% 0.5%
Telgusongs 0.0% 0.0% 0.2% 0.2% 0.0% 0.4%
Tamilmp3world 0.5% 0.5% 0.0% 0.0% 0.0% 0.3%
Radiomirchi 0.0% 0.9% 0.1% 0.2% 0.5% 0.3%
Musicworld 0.1% 0.2% 0.0% 0.0% 0.1% 0.3%
Musicmazaa 0.0% 0.4% 0.0% 0.1% 0.1% 0.4%
Desimusic 0.0% 0.2% 0.0% 0.2% 2% 0.3%
Sonymusic 0.0% 0.1% 0.0% 0.6% 0.0% 0.2%
Desiweb 0.2% 0.0% 0.4% 0.0% 0.4% 0.1%
Others 7% 12% 13% 8% 12% 13%
145
Table 66: Preferred info search engine - local language

Sample Base 463 396 316 283 236 3,329
Google 78% 67% 85% 94% 79% 74%
Manoramaonline 2% 0.4% 2% 1% 1% 2%
Kerala 6% 0.2% 0.0% 0.0% 0.3% 1%
Webduniya 1% 2% 0.8% 0.2% 0.7% 1%
Khoj 1% 0.9% 1% 0.1% 4% 1%
Eenadu 1% 2% 0.1% 0.7% 3% 1%
Guruji 0.8% 0.6% 3% 0.6% 0.3% 1%
Webulagam 0.1% 0.9% 0.5% 0.0% 0.7% 0.8%
MSN 1% 0.6% 0.0% 0.1% 0.0% 0.8%
Chennaionline 0.0% 2% 0.0% 1% 0.0% 0.7%
Jagran 0.0% 0.6% 1% 0.1% 0.2% 0.5%
Others 9% 24% 7% 2% 11% 15%
Table 67: Preferred website for real estate

Sample Base 640 548 437 391 327 4,605
Google 16% 8% 7% 77% 12% 18%
Yahoo 58% 4% 7% 3% 9% 15%
Magicbricks 4% 18% 18% 5% 15% 13%
99acres 4% 18% 8% 4% 14% 10%
Realestates 1% 14% 2% 1% 7% 9%
Rediff 3% 6% 36% 1% 7% 7%
Indiaproperty 3% 6% 5% 2% 4% 5%
Property 3% 4% 5% 0.6% 2% 3%
Indiatimes 0.1% 2% 2% 0.0% 20% 3%
Sify 1% 2% 0.0% 0.0% 0.4% 1%
Sulekha 0.1% 1% 1% 0.0% 0.1% 1%
MSN 0.3% 0.4% 0.0% 0.0% 0.1% 0.5%
Manoramaonline 0.0% 0.0% 0.2% 0.0% 0.0% 0.5%
Indiabulls 1% 0.0% 0.0% 0.0% 0.1% 0.4%
Chennaionline 0.4% 0.2% 1% 0.0% 0.0% 0.4%
NDTV 0.3% 3% 0.0% 0.0% 0.0% 0.4%
Realtor 0.0% 0.0% 0.6% 0.0% 0.3% 0.3%
Keralarealestate 0.0% 0.1% 0.0% 0.0% 0.0% 0.3%
Others 5% 15% 8% 6% 8% 12%
146
Table 68: Preferred info search engine - english

Sample Base 865 740 591 529 442 6,220
Google 51% 81% 74% 92% 76% 73%
Yahoo 36% 7% 5% 2% 6% 11%
Rediff 1% 1% 16% 0.5% 2% 3%
English 0.7% 2% 0.4% 0.8% 3% 2%
Wikipedia 2% 0.7% 0.7% 1% 0.0% 1%
MSN 0.5% 0.5% 0.6% 0.0% 0.6% 1%
Dictionary 0.4% 0.7% 0.3% 0.6% 2% 1%
Indiatimes 0.2% 0.4% 0.8% 0.0% 5% 0.6%
BBC 2% 0.1% 0.0% 0.3% 0.0% 0.6%
Sify 0.0% 0.8% 0.1% 0.0% 0.2% 0.5%
Timesofindia 0.0% 0.2% 0.5% 0.0% 0.2% 0.4%
Altavista 1% 0.6% 0.1% 0.1% 0.0% 0.4%
Others 5% 4% 2% 2% 5% 5%
Table 69: Preferred website for instant messaging

Sample Base 908 777 621 555 464 6,533
Yahoo 81% 67% 50% 37% 66% 62%
Google Talk 8% 11% 11% 53% 12% 15%
Rediffbol 5% 8% 31% 4% 9% 10%
MSN 1% 7% 4% 2% 5% 6%
Orkut 2% 1% 1% 2% 1% 2%
Meebo 0.5% 2% 0.7% 1% 0.2% 1%
Skype 0.8% 2% 0.5% 0.1% 0.5% 0.7%
Indiatimes 0.0% 0.2% 0.1% 0.0% 5% 0.5%
AIM 0.0% 0.7% 1% 0.2% 0.2% 0.3%
Others 0.4% 1% 0.3% 1% 2% 3%
147
Table 70: Preferred website for social networking/communities

Sample Base 600 514 410 367 306 4,316
Orkut 44% 58% 73% 91% 68% 60%
Yahoo 49% 16% 15% 3% 16% 18%
MSN 0.6% 3% 0.3% 0.6% 0.5% 2%
Friends 0.1% 0.5% 0.0% 0.0% 0.1% 1%
Hi5 1% 2% 0.2% 0.3% 0.5% 0.9%
Communities 0.0% 0.6% 0.4% 0.6% 0.6% 0.8%
Myspace 0.3% 3% 0.0% 0.0% 0.0% 0.6%
Fropper 0.6% 0.3% 0.5% 0.3% 0.1% 0.4%
Bharatstudent 0.0% 0.4% 2% 0.4% 0.1% 0.4%
Tagged 0.0% 0.7% 0.6% 0.0% 0.0% 0.3%
Ryze 0.0% 0.7% 0.7% 0.1% 0.3% 0.3%
Linkedin 0.0% 0.8% 1% 0.1% 0.0% 0.3%
Others 5% 15% 6% 4% 14% 15%
148
Table 71: Preferred website for astrology

Sample Base 732 627 501 448 374 5,269
Yahoo 63% 15% 15% 7% 12% 22%
Astrology 11% 19% 8% 11% 13% 17%
Google 6% 4% 5% 68% 6% 12%
Rediff 4% 11% 45% 4% 10% 10%
Indiatimes astrospeak 2% 11% 10% 3% 34% 8%
Sarafreder 0.4% 2% 0.2% 0.7% 2% 3%
Sify 2% 3% 2% 0.2% 0.9% 3%
MSN 1% 2% 2% 0.5% 3% 3%
Astrolife 0.7% 3% 4% 0.2% 0.8% 2%
Horoscope 0.5% 0.8% 0.1% 0.4% 2% 2%
Ivillage 2% 1% 0.5% 0.1% 0.2% 0.8%
Indianastrology 1% 3% 0.2% 0.1% 0.0% 0.8%
Astrogyan 0.5% 2% 0.2% 0.1% 0.0% 0.8%
Astroyogi 0.2% 2% 0.2% 0.8% 0.1% 0.7%
Webduniya 0.0% 0.5% 0.1% 0.0% 1% 0.7%
Timesofindia 0.0% 1% 0.0% 0.0% 0.9% 0.6%
Bejandaruwalla 0.5% 0.2% 0.0% 0.0% 0.0% 0.6%
Santabanta 0.2% 0.8% 0.1% 0.3% 1% 0.5%
Astrocenter 0.5% 1% 0.1% 0.4% 0.4% 0.5%
Astroindia 1% 0.4% 0.1% 0.0% 0.0% 0.5%
Manoramaonline 0.0% 0.0% 0.0% 0.0% 0.0% 0.5%
Paramdhaam 0.0% 2% 0.5% 0.0% 0.2% 0.4%
Indya 0.0% 1% 0.4% 0.0% 0.7% 0.4%
Webulagam 0.0% 0.3% 0.1% 0.0% 0.0% 0.4%
Astrologyzone 0.4% 0.3% 2% 0.0% 0.1% 0.4%
Cyberastro 0.1% 0.6% 0.4% 0.2% 0.7% 0.3%
Tarot 0.0% 0.2% 0.1% 0.1% 0.0% 0.2%
Ganeshaspeaks 0.6% 0.3% 0.0% 0.4% 0.0% 0.2%
Astroworld 0.0% 0.0% 0.3% 1% 0.0% 0.2%
Kundli 0.0% 0.7% 0.1% 0.2% 0.1% 0.2%
Jagran 0.0% 0.1% 0.1% 0.0% 0.0% 0.2%
Others 2% 12% 6% 2% 10% 9%
149
Table 72: Preferred website for online learning/education

Sample Base 745 638 509 456 381 5,360
Google 35% 27% 30% 74% 33% 34%
Yahoo 40% 5% 6% 2% 3% 11%
Wikipedia 2% 8% 5% 6% 7% 6%
Rediff 2% 2% 32% 2% 2% 5%
Education 2% 5% 0.2% 0.6% 5% 3%
Indiatimes 0.1% 2% 2% 0.1% 12% 2%
W3schools 0.4% 2% 2% 1% 2% 1%
IGNOU 0.8% 2% 0.6% 0.2% 2% 1%
MSN 0.8% 2% 0.9% 0.5% 0.5% 1%
CBSE 1% 0.3% 0.1% 0.0% 0.9% 1%
Ebizel 0.2% 1% 1% 0.3% 3% 1%
Onlinelearning 0.5% 2% 0.5% 0.3% 0.6% 0.9%
ICFAI 1% 2% 0.6% 0.1% 0.8% 0.9%
Annauniversity 0.2% 1% 0.0% 0.2% 0.0% 0.9%
Onlineeducation 0.0% 3% 0.1% 0.4% 0.0% 0.8%
Microsoft 0.2% 0.8% 1% 0.1% 1% 0.7%
Howstuffworks 0.1% 0.2% 0.2% 2% 0.7% 0.6%
BBC 0.3% 0.5% 0.5% 0.0% 0.0% 0.6%
Pubmed 0.9% 0.5% 1% 0.0% 0.6% 0.5%
Learning 0.0% 0.1% 0.1% 0.4% 0.4% 0.5%
ICAI 0.5% 1% 0.2% 0.2% 0.1% 0.5%
Freshersworld 0.3% 0.0% 0.1% 0.2% 0.2% 0.5%
Dewsoftoverseas 0.4% 0.0% 0.1% 0.2% 0.4% 0.4%
Gurukul 0.0% 1% 0.0% 0.4% 0.1% 0.4%
Answers 0.8% 0.1% 0.0% 0.6% 0.6% 0.4%
Goiit 0.9% 0.0% 0.4% 0.0% 0.0% 0.3%
Symbiosis 0.2% 0.6% 0.0% 0.4% 0.2% 0.3%
Britishcouncil 0.2% 0.9% 0.1% 0.0% 0.4% 0.3%
Worldwidelearn 0.0% 0.4% 0.3% 0.0% 0.2% 0.3%
NCERT 0.2% 0.6% 0.3% 0.2% 0.3% 0.2%
Mit.edu 0.0% 0.3% 0.1% 0.0% 0.0% 0.2%
English 0.1% 0.3% 0.0% 0.0% 0.5% 0.2%
Others 10% 27% 15% 7% 23% 24%
150
Table 73: Preferred blog sites

Sample Base 205 176 140 125 105 1,476
Google 17% 22% 17% 60% 23% 22%
Yahoo 44% 6% 9% 11% 15% 20%
Blogspot 3% 16% 13% 5% 10% 11%
Rediff 1% 9% 37% 5% 8% 11%
Blogger 8% 13% 5% 7% 14% 10%
Ibibo 8% 10% 7% 5% 19% 9%
Tagged 0.0% 0.2% 0.0% 0.0% 0.0% 3%
Hi5 0.9% 8% 0.1% 2% 0.1% 2%
Indiatimes 0.2% 2% 3% 1% 9% 2%
Youtube 11% 0.2% 0.4% 0.0% 0.2% 2%
Debonairblog 0.0% 3% 1% 0.5% 0.3% 1%
Mouthshut 0.6% 3% 2% 0.0% 0.0% 1%
Mylot 1% 0.0% 1% 2% 0.0% 1%
MSN 0.7% 1% 0.1% 1% 0.1% 0.8%
Myspace 0.0% 0.0% 2% 0.0% 0.0% 0.8%
Sulekha 2% 0.0% 0.5% 0.0% 0.0% 0.7%
TimesofIndia 0.0% 0.8% 2% 0.0% 0.0% 0.4%
Fropper 0.3% 0.1% 0.0% 0.8% 0.0% 0.4%
Monster 0.0% 0.8% 0.0% 0.0% 0.1% 0.2%
Others 2% 6% 0.1% 0.1% 1% 2%
151
Table 74: Other language preferred for local language content

Sample Base 152 130 104 93 78 1,095
Tamil 14% 24% 14% 13% 6% 19%
Hindi 14% 8% 18% 28% 36% 19%
Malayalam 26% 9% 8% 17% 10% 16%
Telugu 8% 10% 11% 22% 11% 13%
Marathi 9% 14% 22% 6% 14% 12%
Kannada 14% 20% 9% 2% 7% 7%
Bengali 2% 10% 7% 0.8% 7% 6%
Gujarati 6% 0.6% 4% 0.0% 4% 3%
Oriya 0.4% 2% 1% 0.0% 2% 1%
Urdu 2% 0.0% 0.8% 4% 0.0% 0.8%
Punjabi 0.6% 0.0% 1% 0.0% 3% 0.5%
Assamese 0.6% 0.0% 0.0% 0.6% 0.0% 0.2%
Bhojpuri 0.0% 0.0% 0.0% 0.9% 0.0% 0.2%
Bodo 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%
Awadhi 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Kanauji 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Maithili 0.4% 0.0% 0.0% 0.0% 0.0% 0.1%
Manipuri 0.6% 0.0% 0.0% 0.0% 0.0% 0.1%
Tulu 0.0% 0.0% 1% 0.0% 0.0% 0.1%
Kashmiri 0.0% 0.0% 0.5% 0.0% 0.0% 0.1%
Santhali 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Konkani 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sanskrit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Bundeli 0.0% 0.0% 0.0% 0.0% 0.7% 0.0%
Haryanvi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Marwari 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 1% 3% 3% 6% 0.0% 2%
152
Table 75: Preferred website for checking local language content

Sample Base 152 130 104 93 78 1,095
Google 7% 9% 4% 58% 18% 13%
Yahoo 41% 0.7% 2% 7% 8% 9%
Malayalamanorama 5% 4% 6% 4% 5% 8%
Eeandu 0.1% 8% 5% 4% 6% 7%
Thinamalar 4% 9% 0.0% 3% 0.0% 6%
Webduniya 0.0% 0.9% 7% 2% 8% 4%
Webulagam 7% 4% 0.5% 2% 0.9% 3%
Marathiworld 2% 6% 9% 0.2% 8% 3%
Keralakaumudi 13% 0.0% 0.1% 0.0% 0.0% 3%
Jagran 0.1% 3% 3% 0.0% 2% 3%
Esakal 2% 3% 3% 3% 0.0% 3%
Tamilcinema 0.0% 10% 12% 0.0% 0.0% 2%
Rediff 1% 3% 9% 0.0% 4% 2%
Dainikjagran 0.1% 0.7% 0.0% 3% 0.3% 2%
Matrubhumi 0.0% 0.0% 0.1% 0.0% 0.0% 2%
Banglalive 0.7% 4% 4% 0.1% 2% 2%
Kannadaaudio 0.5% 1% 0.6% 0.2% 6% 1%
Anandabazaar 0.0% 3% 1% 0.0% 0.0% 1%
Kumudam 0.0% 0.3% 0.0% 3% 0.0% 1%
Gujratsamachar 2% 2% 2% 0.0% 0.0% 1%
Vaartha 0.0% 0.5% 0.3% 0.0% 11% 0.9%
Dinakaran 3% 0.3% 0.0% 0.0% 0.0% 0.8%
Amarujala 0.0% 0.0% 0.7% 3% 0.3% 0.7%
Sakal 0.6% 0.2% 4% 0.0% 0.0% 0.7%
bbchindi 0.0% 2% 0.0% 0.0% 4% 0.6%
Deepika 0.0% 4% 0.0% 0.0% 0.2% 0.6%
Thatskannada 0.2% 3% 0.9% 0.0% 0.0% 0.6%
Epatra 0.7% 0.0% 2% 0.0% 0.6% 0.6%
Dailythanthi 0.0% 0.0% 1% 1% 0.0% 0.5%
Bhaskar 0.2% 0.0% 2% 0.1% 0.4% 0.5%
Maharashtratimes 0.0% 0.0% 2% 0.0% 0.9% 0.4%
Others 9% 19% 18% 6% 14% 17%
153
Table 76: Most preferred TV channel

Sample Base 1,069 915 731 654 546 7,691
Star Plus 13% 12% 14% 8% 17% 12%
Discovery 10% 5% 7% 9% 8% 8%
NDTV 3% 18% 4% 3% 4% 6%
Aajtak 2% 4% 5% 3% 6% 5%
Sun TV 5% 5% 6% 5% 2% 5%
HBO 3% 4% 3% 7% 7% 4%
Sony 6% 3% 2% 2% 5% 4%
Star Movies 4% 4% 3% 2% 3% 3%
Zee TV 3% 2% 4% 3% 3% 3%
M TV 4% 3% 2% 5% 3% 3%
CNBC 1% 2% 4% 2% 3% 3%
Ten Sports 3% 2% 3% 3% 2% 3%
Star One 3% 1% 3% 2% 4% 3%
ESPN 3% 3% 4% 4% 1% 3%
National Geographic 3% 1% 6% 6% 0.3% 2%
CNN IBN 1% 2% 3% 2% 2% 2%
TV 9 0.8% 2% 0.6% 1% 0.8% 2%
DD 1 2% 0.6% 2% 2% 1% 2%
Star World 1% 2% 0.4% 2% 3% 2%
Asianet 2% 0.1% 1% 2% 0.1% 2%
E TV 2% 0.9% 0.8% 0.7% 0.3% 1%
Sab TV 0.6% 0.9% 1% 2% 1% 1%
Travel & Living 2% 0.3% 0.5% 1% 0.2% 1%
Gemini 1% 1% 0.8% 0.6% 0.0% 1%
Pogo 2% 0.2% 0.7% 0.2% 1% 1%
BBC 0.9% 0.1% 0.6% 0.7% 0.4% 1%
Cartoon Network 1% 0.7% 1% 2% 0.3% 0.9%
AXN 2% 0.5% 0.4% 0.9% 2% 0.9%
Star News 0.2% 0.5% 2% 0.4% 2% 0.9%
Star Sports 0.7% 0.9% 1% 0.2% 0.5% 0.8%
Vijaya TV 1% 1% 0.7% 0.3% 0.0% 0.8%
Zoom 0.8% 0.8% 0.3% 1% 0.1% 0.7%
Surya TV 0.0% 0.0% 0.1% 0.0% 0.8% 0.7%
History Channel 0.7% 0.5% 0.7% 0.7% 0.3% 0.7%
Sun Music 0.8% 1% 0.3% 0.9% 0.0% 0.6%
Animal Planet 0.3% 0.9% 0.1% 0.7% 0.0% 0.6%
F TV 0.4% 0.9% 0.4% 0.8% 0.4% 0.6%
Set Max 0.9% 0.4% 1% 1% 0.8% 0.6%
Zee Cinema 0.7% 0.6% 0.0% 0.6% 1% 0.6%
NDTV Profit 0.0% 1% 0.1% 1% 0.2% 0.6%
Etv Kannada 0.8% 0.8% 0.1% 0.1% 0.8% 0.4%
India TV 0.3% 1% 0.4% 0.2% 1% 0.4%
Sahara One 0.3% 0.0% 0.1% 0.0% 0.5% 0.4%
Zee News 0.6% 0.3% 0.3% 0.0% 0.2% 0.4%
Dd News 0.5% 0.0% 0.2% 0.0% 3% 0.4%
Kairali TV 2% 0.1% 0.0% 0.0% 0.0% 0.4%
154
Zee Music 0.1% 0.0% 0.0% 0.5% 0.0% 0.4%
NDTV24*7 0.2% 0.2% 1% 0.5% 0.1% 0.4%
Times Now 0.1% 1% 0.7% 0.3% 0.4% 0.4%
Disney Channel 0.9% 0.2% 0.1% 0.7% 0.1% 0.3%
Any Music Channel 0.0% 0.1% 0.3% 0.8% 0.1% 0.3%
Any News Channel 0.6% 0.0% 0.7% 0.1% 0.7% 0.3%
Any Sports Channel 0.1% 0.8% 0.5% 0.2% 0.2% 0.3%
SS Music 0.1% 0.2% 0.0% 0.6% 0.0% 0.3%
Vh1 0.0% 0.3% 0.0% 0.8% 0.4% 0.3%
Udaya TV 0.5% 0.5% 0.7% 0.0% 0.0% 0.3%
V Channel 0.1% 0.6% 0.3% 0.2% 0.3% 0.3%
Aawaz 0.2% 0.0% 0.1% 0.3% 0.7% 0.3%
ETC 0.1% 0.0% 0.6% 1% 0.2% 0.3%
Headlines Today 0.6% 0.0% 0.2% 0.6% 0.4% 0.3%
Ibnlive 0.0% 0.2% 0.2% 0.1% 0.1% 0.3%
Maa TV 0.0% 0.3% 0.0% 0.0% 0.0% 0.2%
Zee Marathi 0.3% 0.0% 0.4% 0.1% 0.1% 0.2%
Animax 0.0% 0.0% 0.0% 0.0% 1% 0.2%
Star Gold 0.1% 0.3% 0.5% 0.0% 0.4% 0.2%
Star Anand 0.1% 0.0% 1% 0.0% 0.4% 0.2%
MH1 0.2% 0.0% 0.1% 0.1% 0.0% 0.1%
Jetix 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%
Alfa Marathi 0.0% 0.0% 0.1% 0.4% 0.0% 0.1%
Any Movie Channel 0.0% 0.3% 0.1% 0.4% 0.1% 0.1%
Etv Bangla 0.0% 0.0% 0.1% 0.0% 0.1% 0.1%
Etv Marathi 0.3% 0.0% 0.1% 0.0% 0.2% 0.1%
God 0.0% 0.0% 0.0% 0.0% 0.2% 0.1%
Jaya TV 0.0% 0.2% 0.3% 0.0% 0.0% 0.1%
Teja TV 0.0% 0.0% 0.0% 0.1% 0.1% 0.1%
Zee Business 0.2% 0.0% 0.2% 0.0% 0.0% 0.1%
Zee Café 0.0% 0.3% 0.0% 0.0% 0.0% 0.1%
Star Utsav 0.4% 0.0% 0.1% 0.0% 0.0% 0.1%
India Vision 0.0% 0.7% 0.0% 0.0% 0.0% 0.1%
Hall Mark 0.0% 0.0% 0.0% 0.4% 0.0% 0.1%
Kiran TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Raj TV 0.0% 0.0% 0.0% 0.9% 0.0% 0.1%
Sahara TV 0.4% 0.0% 0.0% 0.0% 0.0% 0.1%
B4U 0.0% 0.0% 0.0% 0.3% 0.0% 0.0%
Hungama TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Local 0.0% 0.0% 0.2% 0.0% 0.0% 0.0%
Aditya 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Astha 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%
K TV 0.0% 0.1% 0.1% 0.0% 0.0% 0.0%
Sanskar 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Zee English 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Zee Studio 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
All Telugu 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Nick 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
155
Sahara Samay 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Smile TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Zee Bangla 0.0% 0.2% 0.0% 0.0% 0.0% 0.0%
Akasha Bangla 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Peace TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Zee Primier 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Set Pix 0.2% 0.0% 0.0% 0.0% 0.1% 0.0%
Win Cable 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 2% 2% 0.6% 2% 0.1% 1%
156
Table 77: Most preferred newspaper

Sample Base 1,075 920 735 657 549 7,732
The Times of India 30% 44% 35% 36% 55% 35%
The Hindu 21% 23% 15% 23% 9% 20%
The Hindustan Times 5% 6% 5% 7% 7% 6%
Deccan Chronicle 5% 2% 2% 5% 0.8% 4%
Indian Express 6% 2% 2% 1% 2% 3%
Eenadu 1% 2% 3% 3% 0.4% 3%
The Telegraph 2% 3% 4% 2% 3% 3%
The Economic Times 2% 1% 3% 2% 1% 2%
Dainik Bhaskar 3% 1% 2% 2% 5% 2%
Malyalam Manorama 1% 0.0% 2% 2% 0.0% 2%
Dainik Jagran 0.9% 2% 2% 0.6% 0.4% 2%
Deccan Herald 2% 2% 2% 0.7% 1% 1%
The Tribune 2% 0.9% 1% 2% 0.2% 1%
DNA 2% 0.6% 2% 1% 2% 1%
Mid Day 0.7% 0.6% 2% 2% 2% 1%
Gujrat Samachar 1% 0.4% 1% 0.0% 0.4% 1%
Dinamalar 0.3% 0.1% 1% 0.3% 0.0% 1%
Vijay Karnataka 2% 0.6% 3% 0.2% 0.2% 0.9%
Mumbai Mirror 1% 0.3% 0.9% 0.9% 1% 0.9%
Anand Bazar Patrika 0.3% 0.7% 1% 0.3% 0.2% 0.7%
Daily Thanthi 0.9% 0.2% 0.8% 0.4% 0.1% 0.6%
Lokmat 1% 0.0% 0.3% 0.4% 1% 0.6%
Mathrubhumi 0.7% 0.0% 0.2% 0.1% 0.0% 0.5%
Sakal 0.5% 0.5% 0.7% 0.4% 0.0% 0.5%
Divya Bhaskar 0.2% 0.4% 0.8% 0.0% 2% 0.5%
Rajasthan Patrika 0.2% 0.8% 0.2% 0.0% 1% 0.5%
Dinakaran 0.5% 0.7% 0.8% 0.1% 0.0% 0.5%
Loksatta 0.5% 0.0% 1% 0.1% 1% 0.5%
Amar Ujala 0.6% 0.1% 0.4% 0.8% 0.1% 0.4%
Sandesh 0.2% 0.3% 0.3% 0.0% 0.7% 0.4%
Nav Hindi Times 0.2% 0.0% 0.2% 0.8% 0.0% 0.3%
Business Line 0.0% 1% 0.6% 0.1% 0.0% 0.3%
Prajavani 0.4% 0.0% 0.0% 1% 1% 0.3%
Punjab Kesari 0.6% 0.3% 0.3% 0.2% 0.0% 0.3%
Nai Dunia 0.6% 0.0% 0.2% 0.0% 0.0% 0.3%
Kerala Kaumudi 2% 0.0% 0.0% 0.0% 0.0% 0.3%
Nav Bharat Times 0.0% 0.1% 0.2% 0.1% 0.2% 0.2%
Hitvada 0.2% 0.1% 0.2% 0.7% 0.0% 0.2%
Maharashtra Times 0.1% 0.0% 0.6% 0.0% 0.2% 0.2%
The Statesman 0.1% 0.3% 0.0% 0.0% 0.0% 0.2%
Business Standard 0.0% 0.5% 0.1% 0.8% 0.1% 0.2%
Gulf News 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%
Samaj 0.2% 0.0% 0.1% 0.0% 0.0% 0.2%
Vartha 0.1% 0.1% 0.1% 0.0% 0.0% 0.2%
Kannada praba 0.0% 0.2% 0.6% 0.1% 0.7% 0.2%
Vijaya Times 0.0% 0.0% 0.2% 0.0% 0.1% 0.1%
157
Andhra Jyoti 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
Dharitri 0.1% 0.0% 0.6% 0.0% 0.0% 0.1%
Dinamani 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Mumbai Samachar 0.2% 0.2% 0.0% 0.0% 0.0% 0.1%
Udayavani 0.0% 0.1% 0.3% 0.2% 0.0% 0.1%
Pratidin (Local) 0.0% 0.1% 1% 0.0% 0.0% 0.1%
Pudhari 0.0% 0.0% 0.1% 0.0% 0.1% 0.1%
Prabhat Khabar 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%
Saamna 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sambad 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Bangalore Times 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Asian Age 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Employment News 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%
Financial Express 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Free Press Journal 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Jansatta 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Madhyamum 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Rashtriya Sahara 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sanmarg 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Siasat 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
The Pioneer 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Vartaman 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%
Tarun Bharat (Marathi) 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
india Today 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Janshakti 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%
Aaj Kal 0.0% 0.0% 0.2% 0.0% 0.0% 0.0%
Inquilab 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Greater Kashmir 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Sambad 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Mint 0.0% 0.0% 0.2% 0.0% 0.0% 0.0%
Others 1% 0.0% 0.3% 0.8% 1% 0.8%
158
Table 78: Most preferred magazine

Sample Base 935 800 639 572 477 6,725
India Today 19% 26% 26% 21% 31% 24%
Reader's Digest 8% 8% 6% 7% 6% 7%
The Week 7% 6% 4% 8% 3% 6%
Sports Star 2% 9% 6% 6% 2% 5%
Outlook 3% 8% 5% 3% 5% 4%
Femina 4% 3% 3% 3% 5% 3%
Film Fare 5% 2% 3% 2% 3% 3%
Digit 4% 1% 3% 2% 5% 3%
Business World 0.6% 3% 4% 3% 3% 3%
Women's Era 4% 3% 0.7% 2% 1% 2%
Business Today 0.3% 2% 2% 2% 2% 2%
Chip 3% 0.6% 3% 2% 0.7% 2%
Autocar India 2% 2% 1% 4% 0.6% 2%
Swathi 0.2% 0.9% 0.7% 1% 0.2% 2%
Star Dust 1% 2% 1% 1% 1% 1%
Ananda Vikatan 1% 0.4% 1% 0.1% 0.0% 1%
Vanita 1% 0.1% 0.4% 1% 0.0% 1%
Electronics For You 0.4% 0.3% 0.4% 1% 3% 1%
Competition Success Review 3% 1% 2% 0.5% 2% 1%
Business India 0.4% 0.6% 2% 0.8% 0.5% 1%
Kumudham 0.6% 0.7% 0.9% 0.2% 0.6% 0.9%
Wisdom 1% 0.2% 0.2% 0.3% 0.0% 0.9%
Grihshobha 0.7% 0.5% 1% 0.5% 1% 0.8%
Cosmopolitan 0.5% 1% 0.5% 2% 0.9% 0.8%
Fortune India 0.8% 2% 0.6% 1% 0.1% 0.8%
Time 2% 0.7% 1% 0.7% 0.5% 0.8%
India Times 0.8% 0.2% 0.6% 0.6% 2% 0.7%
Chitralekha 0.7% 0.0% 0.7% 0.0% 2% 0.7%
PC Quest 0.7% 0.8% 1% 0.7% 2% 0.7%
Science Reporter 2% 0.0% 0.2% 2% 0.5% 0.7%
Computers Today 2% 0.4% 0.7% 0.7% 0.0% 0.6%
Cricket Samrat 0.4% 0.1% 0.6% 0.1% 0.1% 0.6%
Overdrive 0.3% 1% 0.5% 0.4% 0.8% 0.6%
Business & Economy 0.6% 0.0% 0.4% 1% 0.9% 0.6%
National Geographic 1% 0.3% 0.3% 0.4% 1% 0.5%
Health 1% 0.5% 0.1% 0.5% 0.8% 0.5%
Outlook Money 0.1% 1% 1% 0.3% 0.3% 0.4%
Meri Saheli 0.4% 0.0% 0.4% 0.4% 0.3% 0.3%
Today 1% 0.3% 0.8% 0.2% 0.1% 0.3%
Brunch 0.8% 0.1% 0.2% 0.1% 0.0% 0.3%
Business Week 0.0% 0.4% 0.0% 2% 0.0% 0.3%
Dalal Street 0.0% 0.3% 0.6% 0.1% 0.3% 0.3%
Gladrags 0.0% 0.1% 0.7% 0.0% 0.0% 0.3%
Good House Keeping 0.0% 0.2% 1% 0.0% 0.3% 0.3%
Playboy 0.0% 0.3% 0.1% 0.0% 0.0% 0.3%
Safari 0.1% 0.1% 0.2% 0.3% 0.8% 0.3%
159
Inside Outside 0.0% 0.0% 0.1% 0.0% 0.0% 0.2%
Sudha 0.5% 0.1% 0.1% 0.0% 0.9% 0.2%
PC World 0.3% 0.1% 0.6% 0.0% 0.0% 0.2%
Anandamela 0.2% 0.0% 1% 0.9% 0.0% 0.2%
Aval Vikatan 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%
Capital Market 0.1% 0.2% 0.1% 0.0% 0.0% 0.2%
Chronicle 0.0% 0.0% 0.0% 0.6% 0.0% 0.2%
Data Quest 0.0% 0.3% 0.4% 0.0% 0.0% 0.2%
Debonair 0.1% 0.3% 0.1% 0.5% 0.1% 0.2%
Desh 0.1% 0.2% 0.3% 0.0% 0.4% 0.2%
Junior Vikatan 0.5% 0.0% 0.0% 0.0% 0.0% 0.2%
Manorama 0.0% 0.4% 0.0% 0.4% 0.0% 0.2%
Maxim 0.1% 0.0% 0.4% 0.6% 0.0% 0.2%
Sarita 0.4% 0.1% 0.3% 0.5% 0.0% 0.2%
Taranga 0.1% 0.8% 0.1% 0.0% 0.6% 0.2%
The Economist 0.5% 0.0% 0.2% 0.4% 0.1% 0.2%
Elle 0.3% 0.0% 0.0% 0.0% 0.6% 0.2%
Society 0.4% 0.0% 0.0% 0.0% 0.0% 0.2%
Sananda 0.1% 0.3% 0.6% 0.0% 0.0% 0.1%
Abhiyan 0.0% 0.0% 0.4% 0.0% 0.1% 0.1%
Aha Zindagi 0.1% 0.0% 0.0% 0.2% 0.1% 0.1%
Cineblitz 0.1% 0.0% 0.0% 0.8% 0.0% 0.1%
Linux For You 0.0% 0.2% 0.0% 0.6% 0.0% 0.1%
Graphiti 0.0% 0.1% 0.1% 0.0% 0.4% 0.1%
Auto India 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Buzz 0.0% 0.0% 0.1% 0.1% 0.0% 0.1%
Champak 0.4% 0.0% 0.0% 0.0% 0.0% 0.1%
Deccan Chronicle 0.0% 0.0% 0.3% 0.2% 0.0% 0.1%
Frontline 0.1% 0.0% 0.1% 0.3% 0.0% 0.1%
Lokprabha 0.3% 0.0% 0.0% 0.0% 0.0% 0.1%
Saptahik Sakal 0.4% 0.0% 0.1% 0.0% 0.0% 0.1%
Saras Salil 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Savvy 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Living Digital 0.0% 0.3% 0.0% 0.1% 0.0% 0.1%
Saptahik Bartaman 0.1% 0.0% 0.1% 0.0% 0.0% 0.1%
Money life 0.0% 0.0% 0.0% 0.0% 0.6% 0.1%
Animation Reporter 0.0% 0.0% 0.2% 0.5% 0.0% 0.1%
Chandamama 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%
Andra Jyoti 0.2% 0.0% 0.4% 0.0% 0.0% 0.1%
Bikes 0.0% 0.5% 0.0% 0.4% 0.2% 0.1%
Business Standard 0.0% 0.3% 0.1% 0.4% 0.0% 0.1%
Anandalok 0.0% 0.4% 0.0% 0.0% 0.0% 0.1%
Developer IQ 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Mathrubhumi 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Auto World 0.0% 0.3% 0.0% 0.0% 0.0% 0.1%
Better Photography 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Top Gear 0.0% 0.1% 0.2% 0.0% 0.0% 0.0%
Nirogadhaam 0.2% 0.0% 0.1% 0.0% 0.0% 0.0%
160
Automobiles 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Business Times 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Grihlakshmi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Kadambini 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Outlook Traveller 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Pratiyogita Darpan 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Saheli 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sakhi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Mans World 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Kurukshetra 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Economical Times 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 8% 5% 4% 9% 5% 7%
Table 79: Most preferred radio channel
Radio Channel Yahoo NDTV Rediff Google Indiatimes ANU

Sample Base 725 620 495 443 370 5,213
Radio Mirchi 32% 43% 39% 27% 40% 38%
Red FM 11% 9% 17% 12% 10% 11%
AIR 13% 8% 12% 13% 11% 11%
Radio City 12% 12% 9% 16% 14% 11%
Suryan FM 9% 8% 2% 7% 1% 7%
Big FM 4% 5% 4% 5% 7% 6%
AIR FM GOLD 6% 5% 5% 6% 1% 5%
AIR FM RAINBOW 6% 2% 4% 6% 4% 4%
Fever FM 1% 3% 2% 2% 6% 3%
World Space 0.5% 2% 0.8% 0.6% 2% 2%
BBC 2% 0.4% 1% 2% 2% 1%
Power FM 0.8% 0.4% 1% 1% 1% 0.9%
Go FM 0.8% 1% 0.7% 2% 0.7% 0.8%
Amar FM 0.1% 0.2% 0.1% 0.0% 0.0% 0.2%
Hum FM 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 1% 0.8% 2% 0.7% 0.3% 1%
161
Table 80: Top of mind recall for brands

Sample Base 1,154 988 789 706 589 8,301
Sony 7% 12% 8% 5% 9% 8%
Nokia 8% 7% 8% 7% 8% 7%
Tata 5% 4% 6% 6% 7% 5%
LG 6% 3% 4% 5% 4% 4%
Colgate 3% 3% 3% 2% 5% 3%
Reliance 3% 2% 4% 2% 4% 3%
HLL 2% 4% 3% 1% 2% 3%
Nike 3% 3% 2% 4% 2% 2%
Samsung 3% 3% 2% 1% 3% 2%
Pepsi 0.7% 3% 2% 4% 2% 2%
Microsoft 2% 1% 2% 2% 2% 2%
Philips 2% 2% 2% 2% 1% 2%
Adidas 2% 3% 1% 3% 2% 2%
Maruti 1% 2% 3% 1% 1% 2%
HP 2% 0.9% 1% 1% 0.8% 2%
Coca Cola 1% 2% 2% 0.8% 2% 1%
Godrej 2% 0.8% 1% 0.7% 2% 1%
Google 1% 1% 2% 0.6% 2% 1%
Reebok 0.8% 2% 0.5% 1% 0.8% 1%
Hero Honda 1% 1% 1% 2% 0.8% 1%
Airtel 0.4% 2% 0.9% 0.8% 0.6% 1%
IBM 0.3% 0.5% 0.9% 4% 0.6% 1%
Bajaj 1% 1% 1% 1% 1% 1%
Raymonds 2% 0.8% 1% 0.4% 0.6% 0.9%
Intel 2% 0.4% 0.8% 2% 0.4% 0.9%
Levis 0.4% 0.7% 1% 0.9% 2% 0.9%
Honda 0.7% 1% 0.9% 0.9% 1% 0.9%
Sony Ericsson 0.4% 1% 0.8% 0.7% 0.3% 0.8%
Onida 1% 0.6% 1% 0.8% 0.4% 0.7%
Videocon 0.3% 0.9% 1% 0.5% 0.6% 0.7%
Amul 0.4% 0.5% 1% 0.3% 0.0% 0.6%
Lakme 1% 0.7% 0.5% 1% 0.5% 0.6%
Britannia 0.6% 0.3% 1% 0.3% 0.1% 0.6%
Wipro 1% 0.1% 0.1% 1% 0.9% 0.6%
Compaq 0.7% 0.3% 0.5% 0.1% 0.4% 0.6%
BPL 0.8% 0.1% 1% 0.2% 0.4% 0.5%
Cadbury 0.4% 0.8% 0.5% 0.4% 0.5% 0.5%
HCL 0.4% 0.5% 0.2% 1% 0.3% 0.5%
Lee 1% 0.9% 0.5% 0.0% 0.5% 0.5%
Titan 0.7% 0.7% 0.1% 0.7% 0.3% 0.5%
Apple 0.5% 0.2% 0.2% 1% 0.6% 0.5%
Mercedes 0.2% 0.3% 0.6% 0.1% 0.4% 0.4%
Motorola 0.2% 0.6% 0.1% 1% 0.3% 0.4%
Peter England 0.2% 0.2% 0.4% 0.6% 0.1% 0.4%
Surf 0.2% 0.4% 0.3% 0.5% 0.8% 0.4%
Whirlpool 0.5% 0.5% 1% 0.0% 0.2% 0.4%
Hyundai 0.3% 0.3% 0.6% 0.1% 0.5% 0.4%
162
Kingfisher 0.4% 0.1% 0.4% 0.1% 0.2% 0.4%
Toyota 0.5% 0.2% 0.1% 0.9% 0.1% 0.4%
Bata 0.2% 0.5% 0.6% 0.2% 0.4% 0.3%
BSNL 0.1% 0.3% 0.6% 0.3% 0.2% 0.3%
ICICI 0.2% 0.7% 0.0% 0.2% 0.6% 0.3%
Nestle 0.7% 0.1% 0.1% 0.8% 0.3% 0.3%
Parle 0.2% 0.5% 0.1% 0.4% 0.2% 0.3%
Dell 0.0% 0.6% 0.3% 0.1% 0.9% 0.3%
Garnier 0.1% 0.3% 0.4% 0.7% 0.4% 0.3%
ITC 0.1% 0.1% 0.2% 0.6% 0.3% 0.3%
Johnson & Johnson 0.1% 0.0% 0.4% 0.0% 0.2% 0.3%
Pantaloon 0.3% 0.2% 0.4% 0.0% 0.1% 0.3%
Yamaha 0.2% 0.0% 0.1% 1% 0.0% 0.3%
Hutch 0.2% 0.9% 0.4% 0.1% 0.5% 0.3%
Ray Ban 1% 0.0% 0.2% 0.1% 0.0% 0.3%
Times of India 0.1% 0.5% 0.3% 0.3% 0.2% 0.3%
Dabur 0.3% 0.0% 0.5% 0.0% 0.2% 0.2%
Amway 0.1% 0.1% 0.3% 0.3% 0.5% 0.2%
Lenovo 0.3% 0.2% 0.5% 0.0% 0.3% 0.2%
Ponds 0.6% 0.1% 0.3% 0.0% 0.0% 0.2%
BMW 0.0% 0.2% 0.2% 0.0% 0.7% 0.2%
Brooke Bond 0.0% 0.1% 0.1% 0.0% 0.1% 0.2%
Canon 0.3% 0.0% 0.7% 0.0% 0.1% 0.2%
Close Up 0.7% 0.3% 0.1% 0.0% 0.0% 0.2%
Horlicks 0.2% 0.4% 0.2% 0.3% 0.6% 0.2%
Infosys 0.0% 0.2% 0.1% 0.4% 0.0% 0.2%
ISI 0.0% 0.1% 0.0% 0.3% 0.3% 0.2%
John Players 0.3% 0.2% 0.1% 0.1% 0.5% 0.2%
Lifebuoy 0.3% 0.3% 0.2% 0.6% 0.0% 0.2%
Lux 0.1% 0.3% 0.3% 0.0% 0.0% 0.2%
Pepe 0.5% 0.0% 0.0% 0.5% 0.0% 0.2%
Pepsodent 0.2% 0.0% 0.5% 0.0% 0.1% 0.2%
Provogue 0.0% 0.3% 0.1% 0.2% 0.3% 0.2%
TVS 0.0% 0.2% 0.2% 0.0% 0.2% 0.2%
Woodland 0.2% 0.0% 0.5% 0.0% 0.4% 0.2%
Arrow 0.2% 0.6% 0.2% 0.3% 0.0% 0.2%
Dettol 0.1% 0.8% 0.1% 0.0% 0.1% 0.2%
Ford 0.1% 0.5% 0.2% 0.2% 0.0% 0.2%
Hamam 0.2% 0.1% 0.2% 0.0% 0.0% 0.2%
Louis Phillip 0.0% 0.1% 0.0% 0.1% 0.5% 0.2%
Revlon 0.0% 0.0% 0.7% 0.8% 0.0% 0.2%
Yahoo 0.0% 0.1% 0.0% 0.2% 0.0% 0.2%
Denim 0.3% 0.2% 0.1% 0.1% 0.0% 0.1%
Killer 0.0% 0.0% 0.1% 0.1% 0.0% 0.1%
L`Oreal 0.2% 0.1% 0.2% 0.1% 0.1% 0.1%
Suzuki 0.4% 0.1% 0.1% 0.2% 0.2% 0.1%
Spykar 0.0% 0.1% 0.1% 0.2% 0.0% 0.1%
Thums Up 0.1% 0.3% 0.2% 0.0% 0.1% 0.1%
Wills 0.1% 0.1% 0.2% 0.4% 0.0% 0.1%
Allen Solly 0.2% 0.1% 0.1% 0.5% 0.5% 0.1%
163
Fair & Lovely 0.3% 0.1% 0.1% 0.2% 0.0% 0.1%
Ferrari 0.1% 0.3% 0.0% 0.0% 0.4% 0.1%
Fevicol 0.1% 0.1% 0.3% 0.0% 0.0% 0.1%
Gillette 0.1% 0.1% 0.1% 0.0% 0.0% 0.1%
Gucci 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%
Honda City 0.4% 0.3% 0.1% 0.0% 0.0% 0.1%
IFB 0.0% 0.2% 0.0% 0.3% 0.3% 0.1%
Kodak 0.0% 0.0% 0.0% 0.5% 0.0% 0.1%
Koutons 0.1% 0.1% 0.2% 0.1% 0.1% 0.1%
LIC 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%
Maggi 0.0% 0.1% 0.0% 0.1% 0.5% 0.1%
Mahindra & Mahindra 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Mcdonald 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
MRF 0.1% 0.0% 0.0% 0.5% 0.0% 0.1%
Nescafe 0.1% 0.0% 0.5% 0.1% 0.1% 0.1%
Nirma 0.3% 0.0% 0.1% 0.1% 0.1% 0.1%
P&G 0.0% 0.1% 0.1% 0.0% 0.0% 0.1%
Panasonic 0.1% 0.0% 0.0% 0.0% 0.2% 0.1%
Park Avenue 0.1% 0.4% 0.1% 0.0% 0.5% 0.1%
Rediff 0.3% 0.0% 0.1% 0.5% 0.0% 0.1%
Rin 0.0% 0.1% 0.1% 0.0% 0.0% 0.1%
Santro 0.0% 0.2% 0.2% 0.0% 0.5% 0.1%
Sify 0.0% 0.0% 0.1% 0.2% 0.0% 0.1%
Skoda 0.1% 0.1% 0.2% 0.0% 0.0% 0.1%
Tata Indicom 0.0% 0.0% 0.0% 0.0% 0.2% 0.1%
VIP 0.1% 0.1% 0.1% 0.0% 0.0% 0.1%
Zodiac 0.0% 0.0% 0.2% 0.0% 0.0% 0.1%
L&T 0.0% 0.0% 0.1% 0.0% 0.2% 0.1%
Lays 0.0% 0.0% 0.1% 0.3% 0.0% 0.1%
Ranbaxy 0.1% 0.0% 0.2% 0.0% 0.0% 0.1%
Sahara 0.0% 0.0% 0.0% 0.0% 0.2% 0.1%
Sansui 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
TCS 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Chevrolet 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Red Label 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
SBI 0.0% 0.0% 0.2% 0.2% 0.0% 0.1%
Siemens 0.0% 0.2% 0.1% 0.2% 0.0% 0.1%
Voltas 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Gold Flake 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%
Parker 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%
Rolex 0.0% 0.0% 0.0% 0.0% 0.2% 0.0%
Taj 0.0% 0.1% 0.1% 0.0% 0.3% 0.0%
Tata Tea 0.0% 0.0% 0.1% 0.1% 0.0% 0.0%
Van Huesen 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Versace 0.0% 0.1% 0.0% 0.1% 0.0% 0.0%
Acer 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%
Axe 0.0% 0.1% 0.0% 0.0% 0.1% 0.0%
Idea 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Armani 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Citi Bank 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
164
GE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
HDFC 0.0% 0.0% 0.1% 0.2% 0.1% 0.0%
Mark & Spencer 0.1% 0.1% 0.0% 0.0% 0.0% 0.0%
NIIT 0.0% 0.0% 0.0% 0.4% 0.0% 0.0%
Pears 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Reid & Taylor 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%
Scorpio 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Tanishq 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Tata Indica 0.2% 0.0% 0.1% 0.0% 0.0% 0.0%
Tata Motors 0.1% 0.0% 0.1% 0.0% 0.0% 0.0%
VSNL 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Glaxo 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%
HSBC 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
MTNL 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%
Satyam 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Liberty 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 12% 10% 10% 11% 12% 12%
165
Appendix
166
Table 81: City type classification by market size
REGIONS
North South East West
Delhi Bangalore Kolkata Ahmadabad
Metros Chennai Mumbai
Coimbatore Pune
Hyderabad Surat
Faridabad Kochi Asansol Bhopal

Jaipur Madurai Thane
Urban Kanpur Indore
CITY TYPE BY MARKET SIZE 1
Lucknow Nagpur
Uptowns
Ludhiana Vadodara
Patna
Amritsar Thiruvanathapuram Guwahati Aurangabad

Chandigarh Tiruchirapalli Goa
Emerging Dhanbad Vijayavada Jabalpur
Towns Ghaziabad Visakhapatanam Nashik
Rajkot
Agra Mangalore Bhubaneswar Solapur
Allahabad Mysore Cuttack Others from
Dehradun Secunderabad Raipur West India
Gurgaon Others from South Others from
Jodhpur India East India
Meerut
Others
Noida
Ranchi
Varanasi
Others from North
India
1
Above segmentation of Indian cities are basis their market size and not by the
population size. Market size of a city is calculated basis the total annual
household consumption expenditure of all household in that city/district. Total
household consumption includes all possible household goods and services that
a household usually spends on. For more details refer to ‘Market Skyline of
India 2006’ Reports published by Indicus Analytics.
167
Table 82: City type by population size vs. market size
POPULATION SIZE
Upto 1 Lakh 1-5 Lakhs 5-10 lakhs Above 10 Lakhs
Coimbatore Ahmadabad
Bangalore
Chennai
Metros Delhi & NCR
Hyderabad &
Secunderabad
Kolkata
Mumbai & Suburbs
Pune
Surat
Faridabad Assansol Indore Bhopal
Kochi Jaipur
Madurai Kanpur
Urban
Vadodara Lucknow
Uptowns Ludhiana
Nagpur
MARKET SIZE 2
Patna
Goa Amritsar Nashik
Aurangabad
Chandigarh
Dhanbad
Guwahati
Emerging
Jabalpur
Towns
Rajkot
Thiruvanathapuram
Tiruchirapalli
Vijayavada
Visakhapatanam
Others from North India Mangalore Allahabad Agra
Others from South India Dehradun Bhubaneswar Meerut
Others from East India Others from North India Cuttack Varanasi
Others Others from West India Others from South India Jodhpur
Others from East India Raipur
Others from West India Ranchi
Solapur
2
Above segmentation of Indian cities are basis their market size and not by the
population size. Market size of a city is calculated basis the total annual
household consumption expenditure of all household in that city/district. Total
household consumption includes all possible household goods and services that
a household usually spends on. For more details refer to ‘Market Skyline of
India 2006’ Reports published by Indicus Analytics.
168
Table 83: Socio economic classification (SEC) grid
Chief Wage Earner's Highest Education

School School Secondary Grad./ Grad./
Not
Illiterate (Up to 4 (5-9 / High PG PG
Grad.
yrs) yrs) School (Gen.) (Prof.)
Unskilled worker E E E D D D D
Skilled worker E E D C C B B
Petty traders E D D C C B B
Shop owners D D C B B A A
Businessmen/
industrialists – with D C B B A A A
no employee
Chief Wage Earner's 3 Occupation
Businessmen/
industrialists – with C B B B A A A
1 to 9 employee
Businessmen/
industrialists – with B B A A A A A
10+ employee
Self-employed
D D D B B A A
professionals
Clerical/ salesmen D D D C B B B
Supervisor level D D C C B B A
Officers/
C C C B B A A
executives (junior)
Officers/
executives B B B B A A A
(middle/ senior)
3
Chief Wage Earner is the head of the household who contributes maximum to the
monthly household income. It is assumed in Indian marketing and media space that the
life style of a household is largely determined by the combination of head of household’s
highest level of education and current occupation.
169
Index: Charts
Chart 1: Overlap between overall online news readers and business/finance
online news readers ...................................................................... 13
Chart 2: Problems faced while surfing the internet ................................ 16
Chart 3: Gender breakup ................................................................ 29
Chart 4: Age group distribution ........................................................ 30
Chart 5: City class - by population size ............................................... 31
Chart 6: City class - by market size.................................................... 32
Chart 7: Region-wise break-ups ........................................................ 34
Chart 8: Socio economic classification ................................................ 36
Chart 9: Highest educational qualification ........................................... 37
Chart 10: Occupational break up....................................................... 38
Chart 11: Function / field of occupation ............................................. 39
Chart 12: Head of the household....................................................... 40
Chart 13: Monthly family income ...................................................... 41
Chart 14: Most expensive vehicle owned by the household........................ 42
Chart 15: Ownership of credit cards (individually).................................. 43
Chart 16: Current loan liabilities....................................................... 45
Chart 17: Years of experience in using internet ..................................... 46
Chart 18: Place of accessing internet ................................................. 47
Chart 19: Type of internet connection at home ..................................... 48
Chart 20: Type of internet connection at office..................................... 49
Chart 21: Service provider subscribed to at home .................................. 50
Chart 22: Service provider subscribed to at office .................................. 51
Chart 23: Frequency of accessing internet from home ............................. 52
Chart 24: Frequency of accessing internet from office............................. 53
Chart 25: Time of the day accessing internet from home ......................... 54
Chart 26: Time of the day accessing internet from office ......................... 55
Chart 27: Duration of PC usage from home........................................... 56
Chart 28: Duration of internet usage from home.................................... 57
Chart 29: Duration of PC usage from office .......................................... 58
Chart 30: Duration of internet usage from office ................................... 59
Chart 31: Time spent by internet users on watching TV ........................... 60
Chart 32: Time spent by internet users on reading newspaper ................... 61
Chart 33: Time spent by internet users on listening to radio ..................... 62
Chart 34: Professional activities ....................................................... 65
Chart 35: Personal activities............................................................ 66
Chart 36: Downloading activities....................................................... 67
Chart 37: E-commerce related activities ............................................. 68
Chart 38: Online shopping............................................................... 69
Chart 39: Response to online marketing stimulus ................................... 70
Chart 40: Blogging activities ............................................................ 71
Chart 41: Member of an online community........................................... 72
Chart 42: Problems faced while surfing the internet ............................... 76
Chart 43: Number of email accounts and average per capita email ids ......... 77
Chart 44: Multiple user shares of email websites ................................... 81
170
Index: Change from
Previous Year Graphs
Chart 1: Gender breakup ................................................................ 29
Chart 2: Age group distribution ........................................................ 30
Chart 3: City class - by market size.................................................... 32
Chart 4: Region-wise break-ups ........................................................ 34
Chart 5: Socio economic classification ................................................ 36
Chart 6: Highest educational qualification ........................................... 37
Chart 7: Occupational break up ........................................................ 38
Chart 8: Head of the household ........................................................ 40
Chart 9: Monthly family income ........................................................ 41
Chart 10: Most expensive vehicle owned by the household........................ 42
Chart 11: Ownership of credit cards (individually).................................. 43
Chart 12: Years of experience in using internet ..................................... 46
Chart 13: Place of accessing internet ................................................. 47
Chart 14: Type of internet connection at home ..................................... 48
Chart 15: Type of internet connection at office..................................... 49
Chart 16: Service provider subscribed to at home .................................. 50
Chart 17: Service provider subscribed to at office .................................. 51
Chart 18: Frequency of accessing internet from home ............................. 52
Chart 19: Frequency of accessing internet from office............................. 53
Chart 20: Time of the day accessing internet from home ......................... 54
Chart 21: Time of the day accessing internet from office ......................... 55
Chart 22: Duration of PC usage from home........................................... 56
Chart 23: Duration of internet usage from home.................................... 57
Chart 24: Duration of PC usage from office .......................................... 58
Chart 25: Duration of internet usage from office ................................... 59
Chart 26: Time spent by internet users on watching TV ........................... 60
Chart 27: Time spent by internet users on reading newspaper ................... 61
Chart 28: Time spent by internet users on listening to radio ..................... 62
Chart 29: Professional activities ....................................................... 65
Chart 30: Personal activities............................................................ 66
Chart 31: Downloading activities....................................................... 67
Chart 32: E-commerce related activities ............................................. 68
Chart 33: Online shopping............................................................... 69
Chart 34: Response to online marketing stimulus ................................... 70
Chart 35: Number of email accounts and average per capita email ids ......... 77
Chart 36: Multiple user shares of email websites ................................... 81
171
Index: Tables
Table 1: Detailed sample base distribution of the land survey ..................... 6
Table 2: Popularity of various internet activities ................................... 12
Table 3: Key demographic and socio-economic profile of online news users ... 14
Table 4: Ownership of key household and financial assets among online news
users ........................................................................................ 14
Table 5: Key net usage behavior of online news users ............................. 15
Table 6: Popular online activities undertaken relatively more by online news
users ........................................................................................ 16
Table 7: Response to online marketing stimuli and online buying behavior .... 17
Table 8: Preferred websites for checking news online ............................. 18
Table 9: Comparative evaluation of the top 5 online news websites on selected
demographic attributes.................................................................. 19
Table 10: Comparative evaluation of the top 5 online news websites on selected
net usage behavior attributes .......................................................... 21
Table 11: Response to online marketing stimuli..................................... 21
Table 12: Popularity of various internet activities .................................. 26
Table 13: Preferred websites for online news ....................................... 28
Table 14: Top 10 cities .................................................................. 33
Table 15: Preferred language of reading ............................................. 35
Table 16: Household asset ownership ................................................. 44
Table 17: Popularity of various internet activities .................................. 63
Table 18: Membership by type of online community ............................... 73
Table 19: Most used local language websites (other than English) ............... 74
Table 20: Online activities desired in other languages ............................. 75
Table 21: Top of mind unaided recall - all websites ................................ 78
Table 22: Most used website - all websites........................................... 79
Table 23: Preferred websites - emailing .............................................. 80
Table 24: Info search (English) ......................................................... 82
Table 25: Info search (local language) ................................................ 83
Table 26: Job search ..................................................................... 84
Table 27: Booking travel tickets ....................................................... 85
Table 28: Online shopping (other than travel tickets).............................. 86
Table 29: Online news ................................................................... 87
Table 30: Financial news & info (rates, quotes, etc.) .............................. 88
Table 31: Online share trading ......................................................... 89
Table 32: Real estate info............................................................... 90
Table 33: Matrimonial search........................................................... 91
Table 34: Dating/friendship search.................................................... 92
Table 35: Social networking/communities ........................................... 93
Table 36: Online gaming................................................................. 94
Table 37: Download mobile content................................................... 95
Table 38: Preferred instant messaging applications ................................ 96
Table 39: Download music .............................................................. 97
Table 40: Sports content ................................................................ 98
Table 41: Cinema content............................................................... 99
Table 42: Most used local language websites (other than English) .............. 100
Table 43: Preferred blog sites ......................................................... 101
Table 44: Preferred astrology website ............................................... 102
Table 45: Preferred online learning / education website......................... 103
Table 46: Favorite TV channels ....................................................... 104
Table 47: Favorite newspapers ........................................................ 105
Table 48: Favorite magazines ......................................................... 106
Table 49: Favorite radio channels .................................................... 107
Table 50: TOM recall for brands....................................................... 108
172
Index: Segment wise
Detailed Tables
Table 1: Gender breakup ............................................................... 110
Table 2: Age group distribution ....................................................... 110
Table 3: City class - by population size .............................................. 111
Table 4: City class - by market size .................................................. 111
Table 5: City wise distribution ........................................................ 112
Table 6: Region-wise break-ups ....................................................... 113
Table 7: Preferred language of reading .............................................. 114
Table 8: Socio economic classification ............................................... 115
Table 9: Highest educational qualification .......................................... 115
Table 10: Occupational break up ..................................................... 115
Table 11: Function / field of occupation ............................................ 116
Table 12: Head of the household ..................................................... 116
Table 13: Monthly family income ..................................................... 116
Table 14: Most expensive vehicle owned by the household ...................... 117
Table 15: Ownership of credit cards (individually)................................. 117
Table 16: Household asset ownership ................................................ 118
Table 17: Current loan liabilities...................................................... 119
Table 18: Years of experience in using internet.................................... 119
Table 19: Place of accessing internet ................................................ 119
Table 20: Type of internet connection at home .................................... 120
Table 21: Type of internet connection at office ................................... 120
Table 22: Service provider subscribed to at home ................................. 121
Table 23: Service provider subscribed to at office................................. 121
Table 24: Frequency of accessing internet from home ............................ 122
Table 25: Frequency of accessing internet from office ........................... 122
Table 26: Time of the day accessing internet from home ........................ 122
Table 27: Time of the day accessing internet from office ........................ 123
Table 28: Duration of internet usage from home................................... 123
Table 29: Duration of internet usage from office .................................. 123
Table 30: Duration of internet usage during weekdays............................ 124
Table 31: Duration of internet usage during weekends ........................... 124
Table 32: Duration of PC usage from home ......................................... 124
Table 33: Duration of PC usage from office ......................................... 125
Table 34: Time spent by internet users on watching TV .......................... 125
Table 35: Time spent by internet users on reading newspaper .................. 125
Table 36: Time spent by internet users on listening to radio .................... 126
Table 37: Professional activities ...................................................... 126
Table 38: Personal activities........................................................... 126
Table 39: Downloading activities ..................................................... 127
Table 40: E-commerce related activities ............................................ 127
Table 41: Online shopping.............................................................. 127
Table 42: Response to online marketing stimulus .................................. 128
Table 43: Blogging activities ........................................................... 128
Table 44: Member of an online community ......................................... 128
Table 45: Membership by type of online community .............................. 129
Table 46: Usage of other language websites ........................................ 129
Table 47: Online activities desired in other languages ............................ 130
Table 48: Problems faced while surfing the internet .............................. 130
Table 49: Top of mind unaided recall - all websites ............................... 131
Table 50: Most used website - all websites.......................................... 133
Table 51: Preferred website for emailing ........................................... 134
Table 52: Multiple user shares of email websites .................................. 134
Table 53: No. of email accounts ...................................................... 135
Table 54: Preferred website for job search ......................................... 135
Table 55: Preferred website for mobile content ................................... 136
Table 56: Preferred website for sports .............................................. 137
173
Table 57: Preferred website for travel products ................................... 138
Table 58: Preferred website for matrimony......................................... 139
Table 59: Preferred website for financial news/info .............................. 140
Table 60: Preferred website for cinema ............................................. 141
Table 61: Preferred website for online share/stock trading...................... 142
Table 62: Preferred website for games .............................................. 143
Table 63: Preferred website for online shopping................................... 144
Table 64: Preferred website for friendship/dating ................................ 144
Table 65: Preferred website for music ............................................... 145
Table 66: Preferred info search engine - local language .......................... 146
Table 67: Preferred website for real estate......................................... 146
Table 68: Preferred info search engine - english ................................... 147
Table 69: Preferred website for instant messaging ................................ 147
Table 70: Preferred website for social networking/communities ............... 148
Table 71: Preferred website for astrology........................................... 149
Table 72: Preferred website for online learning/education ...................... 150
Table 73: Preferred blog sites ......................................................... 151
Table 74: Other language preferred for local language content................. 152
Table 75: Preferred website for checking local language content .............. 153
Table 76: Most preferred TV channel................................................. 154
Table 77: Most preferred newspaper ................................................. 157
Table 78: Most preferred magazine................................................... 159
Table 79: Most preferred radio channel ............................................. 161
Table 80: Top of mind recall for brands ............................................. 162
Table 81: City type classification by market size .................................. 167
Table 82: City type by population size vs. market size............................ 168
Table 83: Socio economic classification (SEC) grid................................. 169
174
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India Online 2007