Benjamin R.

Chafetz
Tel:216.548.5229 University Heights, OH 44118 Benjamin@chafetz.com
Ben is able to see the big picture, gets the team involved, coordinates the logistics; all of the organizational dynamics involved in making things happen. He is a team player who looks for a solution that is a win-win for everyone involved. He is extremely well versed in all channels of ecommerce and has a clear understanding of the industrys technologies. Roy Rubin - COO at eBay's Magento/X.commerce division, Founder of Magento. The dynamics of ecommerce have constantly been shifting and evolving since the beginning, with new trends and technologies truly altering the way we do business from day to day. Having served in many capacities and directed successful teams throughout my career in e-commerce, I have learned that success doesnt come from a platform, a piece of software, or a process. Truly sustainable success demands unlocking the potential of the systems and technologies that will propel the company forward, fostering growth and organizational development in employees, and cultivating meaningful and mutually beneficial relationships with contractors and vendors. Since 2002, I have had the opportunity to tackle both parts of that equation. Understanding the future is a must for any organization, but finding someone who can do that while nurturing the individual growth of the employees in an environment that is collaborative, communicative, and inspiring always means a stronger organization. E-business cant simply rely on innovation and technology to move forward. It has to be more involved, and for more than a decade, Ive always been able to find the solutions that work well for everyone.

PROFESSIONAL EXPERIENCE
Bens professionalism, community involvement and expertise make him someone you want to do business with. His ability to think outside the box has been on display on many occasions and the results of his planning and execution have been outstanding. Tony Oliver, Chief Operating Officer (COO) at WSS (Warehouse Shoe Sale) LD Products Inc. Long Beach, CA Jan 2003 to Mar 2013

Vice President, Marketing: Senior eCommerce Executive with Proven Experience in all facets of Ecommerce Operations, and Execution. LD Products is a leading ecommerce company with over 3,000k skus, and $75M+ in annual revenue. My role was not only to enhance online marketing efforts, but also to manage a complex ecommerce environment, which included, but was not limited to development, analytics, developing reporting standards and work flow processes.

Marketing & eCommerce Responsible for managing a $16M annual technology and marketing budget o Performed all aspects of marketing (hands-on); gradually growing the department from single-member to a robust team of 15 marketing professionals. Revenue increased 2,243% during this period while maintaining operational efficiency. o Direct and lead department responsible for Display, SEM/SEO, Catalog, Social Media, Performance Marketing, Affiliate Marketing, Email/Newsletters; at one point managing each of the above channels hands on. o Extensive involvement in UI and UX development to maximize site optimization and campaign initiatives.

Technology and Operations Manage technology planning and development; building a strong internal development team of 8 engineers in an open source, PHP environment Responsible for managing multiple successful technology platform migrations, as well as several enterprise level integrations with third party solutions

Software/Tools Extensive knowledge of, and experience with: Jira, Commission Junction, Exact Target, Magento, BlueHornet, Marin, Dart, LinkShare, Share a Sale, Cake, Market Places (Amazon, Buy.com), Adobe Site Catalyst, Adobe Test and Target, Balsamiq.

Ben provided strong leadership and insight to bring the various stakeholders together in marketing, merchandising, IT, operations and third party software solution providers. His understanding of both the core business and technology side was a key factor in this successful implementation. Bob Knowles - Chief Operating Officer at Mom365

eWomp Inc. (Consultant) Director of Advertising

New York, NY 2004

eWomp was a mid-sized agency whose primary online product was turnkey email solutions. My responsibilities were primarily built around using essential ecommerce tools to enhance the companys efforts. Developed additional Media Channels for representation by eWomp Established, secured, and nurtured relationships with Ad Networks, Portals, Search Engine Feed Providers, and Big Management Companies across multiple platforms and channels Developed best practices for inventory securement, management and deployment

Establishing Benchmark metrics for clients use in internal media optimization Developed Internal Marketing Department and created a week-long training course on the history and development of online marketing including: o Mathematical foundations of online marketing o Benefits of Various Media Channels o Deployment and Optimization strategies o Deployment and Optimization timelines

His expertise in so many different aspects of the industry gives a unique perspective to every opportunity in the department. It is so rare to work for someone who not only has a high standard of integrity and character, but cares for his employees on such a personal level. Anna Kemp - Sr. Marketing Manager at LD Products Conducive Corporation Senior Account Executive Responsible for establishing and managing business relationships on an agency and Client-Direct level Prospected Clients from Print and Online ads, Overture and other forms of paid advertising Tailored marketing campaigns to reflect clients individual needs (Brand Integrity, ROI, ROAS) Sold over $750,000 inventory on various platforms Consistently surpassed monthly sales quota by over 25% New York, NY 2002 to 2003

Ben has a very strong and fast analytical mind. Combined with his passion for his work and for his coworkers, and with his eagerness to discover new concepts, he is exciting and energizing to work with. William Chamberlain, Marketing Director | Social at Experian Consumer Direct

The Sporn Group Account Manager

New York, NY 2001 to 2002

Responsible for creating new business accounts Cold-called potential clients gathered from DP Blue Book, Hoovers, Software Companies Client listings (e.g. PeopleSoft), and various other lead generating techniques Created and delivered a three-week intensive course on Cold Calling that focused on: Script management, overcoming rebuttals, setting objectives and self-evaluation. This was accomplished primarily through role Playing and based on the Bill Radins course Billing Power

Ben is both a people person and a tech-savvy manager. He has a unique ability to breakdown complex issues and come up with well-structured solutions. Patrick Colmenar, Development Manager at LD Products

National Staffing Inc. Director- Telecommunications Division

New York, NY 1998 to 2001

Responsible for the establishment and training of a Telecommunications recruiting unit. Established a clientele including Sprint, RCN, QWEST, Global Crossing, Viatel, AT&T and numerous other small and mid-size clients.

Business acumen, drive, strategic thinking, intuition and trustworthy. These are just but a few of the qualities that come to mind when describing Ben. Ryan Woolley, SVP, Digital Marketing Services at Response Mine Interactive Education Touro College o Major: Marketing & Management o Minor: Computer Programming & Networking American Managers Association Continuing Education o Leading Virtual and Remote Teams - American Managers Association (AMA2280) o The 7 Habits of Highly Effective People 3-Day Signature Program (AMA2601)

Equipped with a deep understanding of the operations as a whole, Ben is a visionary and it shows in his work and in the way he coaches his department. Christian Sioui, CEO of Blue Brain Corporation

Volunteer Work: Machanayim : Assisted this non-profit organization that rehabilitates children with substance abuse problems and offers support for broken families. Ohel Family Services: Worked with and acted as mentor/big-brother for foster children with a history of severe emotional problems. Otsar: Worked with Down Syndrome and autistic children. Project Yes: Volunteered and served as a mentor to teens at risk. Chaverim of Cleveland Part of a volunteer responder team Ben is a passionate leader who has high EQ and a wide breadth of knowledge in marketing and IT. He is dedicated to his team(s), and is always seeking improvements to processes and communication, to continually drive momentum and efficiency. Lesa Evans