MCKENZIE MARSTON

CREATING FOR PEOPLE

HELLO THERE!

CUPPA
Brand Logo
www.cuppateahouse.com

MCKENZIE MARSTON

menus

reservations

about

location

341 Westport Road Kansas City, MO 64110 | 816.255.8189

Proposed Online Experience

CUPPA TEA HOUSE

Creating this proposed tea house provided a chance to take a traditional idea like drinking tea and make it something modern. The design represents the traditionalism with moments of contrast defining CUPPAs contemporary take on the tea drinking experience.

BRANDING PRINT PHOTOGRAPHY

CUPPA PHOTOGRAPHY
To provide a better visual understanding of CUPPA still lifes of delicious patstries and tea were photographed to resemble the tea house's aesthetic.

2012 SPRING MENU

TEA
a cuppa
2.35 5.00 7.00

BARBARA NOBLE
tea house owner

small pot of tea large pot of tea

*no charge for refills

black teas
341 Westport Road Kansas City, MO 64110
English Breakfast Early Grey (High Grown) Caramelissimo

green tea
Peachberry Jasimine Golden Jade Fresh Lemon Zest Cherry Rose Genmaicha Honey Ginger Jasmine Lung Ching Dragonwell Moroccan Mint Orange Blosso

816.255.8035
cuppateahouse.com

816.712.9950
barbaranoble @cuppa.com

Darjeeling Estate English Breakfast Hazelnut Hot Cinnamon Spice Lavender Black Lavender Earl Grey

MCKENZIE MARSTON

TIME FOR TEA?

:
am pm

HAVE A CUPPA WITH ME?

:
341 Westport Road Kansas City, MO 64110
am pm

white tea
Berry Basil Peach Momotaro Lavendar Early Grey Wild Orange Blossom White Wedding

dessert tea
Berry Chocolate Truffle Oolong Cacao Mint Black Toasted Nut Brulee Oolong
*contains nuts

Amandine Rose Black

341 Westport Road Kansas City, MO 64110

816.255.8035
cuppateahouse.com

816.255.8035
cuppateahouse.com

FINE PLACE FINE TEA

Business Card

Seasonal Menu

The simplicity and use of white space throughout the touch points illustrates the fresh and clean environment. The fields of black add contrast as well as the idea to sit, stay, and taking time to enjoy the company of others.

BRANDING PRINT PHOTOGRAPHY

Stationary including, envelopes, invoice, letterhead, and business cards(above).

MCKENZIE MARSTON

QUEEN OF THE RINK

This book was designed and written as a designers guide to the roller derby girl sub culture. After completing audits and interviews the language, goals, and values of these feirce and determined women are now represented in this detailed book. In collaboration with Samantha Mak.

USER EXPERIENCE DESIGN RESEARCH

PROJECT TITLE
The Descriptions Goid Zhou Dynasty- West & East 1045221 Bce Zhou Dynasty- West & East 1045-221 Bce Nadlkj

MCKENZIE MARSTON

ROLLER DERBY TAILORED ADS

After completing the user experience and learning the ways of a roller derby girl I created a tailored ad campaign specific to the derby girl. By using words such as "whip" and "jam" this audience understands that BAND-AID knows their langauge.

TAILORED ADVERTISEMENTS USER EXPERIENCE

Using channels that hit of different parts of their life such as a magazine ad and personalized ads.

MCKENZIE MARSTON

MY RINK, APPLICATION
By understanding the roller derby girl's needs, I created an app that offered the derby girl ways to customize their experience appropriate to their goals and motivations baded on their game schedule.

INFORMATION ARCHITECTURE INTERFACE DESIGN

This app allows a roller derby girl to connect to her "roller sisters" through posting recipes or workouts and organize the data according to their bout schedule.

MCKENZIE MARSTON

BOBBLE HEAD COLLECTION SITE

This interactive website showcases a collection of bobble heads ranging back to the 70s. Referencing where bobble heads usually sit, a shelf in an office or basement collecting dust, the design supports the a sports related memorabilia theme.

INFORMATION ARCHITECTURE

Each bobble head reveals more information through info-graphic compositions. The viewer learns about specific parts or players of the collection such as head circumference, height, or original birth place.

MCKENZIE MARSTON

NNEENA FREELON JAZZ POSTER

Challenged with the task of creating a poster representing a soulful jazz artist, this poster was designed to encompass the voice and style of Emmy nominated jazz singer Nneenna Freelon.

ADVERTISEMENT PRINT ANALOG

The Folly Jazz Series is made possible through generous support from the Missouri Arts Council, a state agency, the Arts KC Fund, a community-supported funding program administered by The Arts Council of Metropolitan Kansas City, and The Neighborhood Tourist Development Fund of Kansas City, Missouri.

www.follytheater.com 816-474-4444 OR www.ticketmaster.com 800-745-3000

PURCHASE TICKETS AT THE FOLLY BOX OFFICE:

Poster designed by McKenzie Marston, a student at: The Kansas City Art Institute, Graphic Design Department www.kcai.edu

48'x36'

Hand rendered watercolor mixed with the bold typography allowed a rich and colorful experience for it's audience. This became the poster winner and was hung at the Folly Theater in downtown Kansas City.

MCKENZIE MARSTON

Vicolo

ITALIA SEGRETA
Working with commerical photographer Cathryn Farley, and her show name of Italia Segreta,(Secret Italy) I created a logo for her photography show featuring imagery from her trip to Italy. This logo was used across multiple platforms such as email invitations, window signage, and her artist cards.

BRANDING PRINT

MCKENZIE MARSTON

HAND BUILT, WAY FINDING

This project was a proposal completed for the Nelson-Atkins Museum of Art. We were challanged to get the kids to really pay attention and interact with the sculptures that were featured. We created a fun way finding experience for children ages 4-12 that resembled illustrated map.

USER EXPERIENCE PRINT WAY FINDING

The 11x17 map was an experience that led the kids from sculpture to sculpture by using the dicut shapes as a type of telescope to complete the map. The illustrative hand drawn imagery created a friendly experience for the children and after could finish coloring in the their map. In collaboration with Collin Rausch.

MCKENZIE MARSTON

THE HEALTHY PICK

In order to help Rosedales youth understand why its so important to make healthy food choices, we created a series of in-class games that get kids thinking about healthy food. Kids are well aware of what healthy foods are, but they arent necessarily sure why these foods are beneficial or how these foods can affect their bodies long term.

VISUAL ADVOCACY USER EXPERIENCE

By creating a series of in-class games that teach kids about healthy foods and their effects on the body in a fun and engaging way we expanded their views of food. By explaining to kids why healthy foods are good for them, it empowers them to make healthy choices as well as be more creative when meal planning. In collaboration with Samantha Mak, Jessie Ren, Jessica Rojas, and the Rosedale Development Association.

THE CORPORATE INDIVIDUAL

In a 2010 IBM poll of CEOs worldwide, creativity was identified as the single most important leadership trait for success.
Amanda Enayati, CNN

SHARED VALUES
Cooperation Earning Money Professionalism Diversity Time & Space
Everyone says they want creativity, but generally, they fear it.

This community includes individuals in corporate America who desire to improve the quality of their career and work life by exercising creativity in the workplace.

THE CORPORATE COMMUNITY

MYTHS & BIASES

Creative Bias: A Threat to Corporate Innovation

COMPANY CULTURE
Organizational culture is dictated by the values, language, expectations, rituals and stories that permeate the group.

EXPECTATIONS
Expectations for employee behavior are an aspect of corporate culture that can either foster or hinder creativity. Management should make general rules of the organization and office etiquette clear.

RHONDA PARKER

47 YO

Creativity is often seen to lead to uncertainty. Its more comfortable to create incremental improvements over delivering something entirely new. Creative people are often seen as quirky, unfocused, and non-conformist. As a result, when a person voices creative ideas, they arent seen as a leader. Corporations squelch creativity and its difficult to move big ideas through the pipeline.

Vice President, Client Services Operations, American Century Investors

Rhonda has worked at American Century for 29 years. The best part of

VALUES
Values are instilled into corporate culture by the decisions and actions of the organization's leaders. This aspect of corporate culture influences the attitudes, motivations, and decisions of employees.

STORIES
Stories and myths are shared in many corporate cultures to inspire and motivate employees. These stories are used to convey a message to employees about the companys values and customs.

DEMOGRAPHICS

her job is the development and implementation of strategy to help

2250 YO

accomplish the goals of the company. The least favorite part of her job, besides the 53 mile commute everyday, is executing plans that have a negative impact on the people, for example, letting people go. She has two children in college and loves family weekend getaways to her lake house and reading the latest bestsellers on her Nook.

LANGUAGE
The type of language used for communication within and outside of the organization influences the corporate culture. This includes whether employees talk formally and use expressions or terminologies that are unique to the organization.

RITUALS
Rituals are an important aspect of corporate culture that employees follow, such as meetings and submitting reports. Some organizations hold routine meetings, while others hold informal one-on-one meetings.

Corporate America includes a diverse range of individuals from age, gender, and have been categorized into 3 different generations.

BABY BOOMERS
born between 19461964
They are well established in their careers and hold positions of power and authority. They are a very work-centric group. They are extremely hard working and motivated by position. Baby Boomers define themselves by their professional accomplishments. They criticize younger generations for a lack of work ethic and commitment in the workplace. They are very independent, confident, and self-reliant. They are not afraid of confrontation and will not hesitate to take on a challenge. Baby Boomers are careerfocused, dedicated, and achievement oriented. They strive to make a difference and believe they can change the world. Baby Boomers equate work and position with self-worth. They are clever, resourceful, and strive to win. They may have a hard time adjusting to workplace flexibility trends.

GENERATION X
born between 19651980
They are individualistic, technologically adept, and flexible. Independence, resourcefulness, and self-sufficiency are a result of these things. They value freedom and responsibility. They dislike being micro-managed and embrace a hands-off management philosophy. They have learned and adapted to changes in technology. Generation X is less committed to one employer and willing to get new jobs to get ahead. They are eager to learn new skills, but want to learn things on their own terms. Generation X works to live rather than lives to work. They appreciate fun in the workplace and have a work hard/play hard mentality. Generation X managers often incorporate humor and games into work activities.

GENERATION Y
mid 1980s and later
Traits of this generation include tech-savvy, family-centric, and teamoriented. They grew up in an environment with constant 24/7 contact with the world. Generation Ys are willing to trade higher pay for more flexible hours to have a better work/life balance. They are also confident, ambitious, and achievement-oriented. They seek new challenges and are not afraid to question authority. As children they took part in team sports and group activities. They value teamwork and affirmation of others. They are the no-person-left-behind generation. They want to be included and involved and crave attention and feedback. They want to be kept in the loop and seek frequent praise and reassurance.
INTERNAL FOCUS INTEGRATION UNITY

FLEXIBILITY DISCRETION DYNAMISM

ORGANIZATIONAL STRUCTURE
The structure of a company influences the interactions of the individuals within the community.
CREATE
EXTERNAL FOCUS DIFFERENTIATION RIVALRY

COLLABORATE

COLLABORATE (CLAN)
An open and friendly place to work where people share a lot of themselves. It is like an extended family. Leaders are considered to be mentors or even parental figures. Group loyalty and sense of tradition are strong. There is an emphasis on the long-term benefits of human resources development and great importance is given to group cohesion. There is a strong concern for people. The organization places a premium on teamwork, participation, and consensus.

CONTROL (HIERARCHY)
A highly structured and formal place to work. Rules and procedures govern behavior. Leaders strive to be good coordinators and organizers who are efficiencyminded. Maintaining a smooth-running organization is most critical. Formal policies are what hold the group together. Stability, performance, and efficient operations are the long-term goals. Success means dependable delivery, smooth scheduling, and low cost. Management wants security and predictablity.

CONTROL

COMPETE

CREATE (ADHOCRACY)
STABILITY ORDER CONTROL

COMPETE (MARKET)
A results-driven organization focused on job completion. People are competitive and goal-oriented. Leaders are demanding, hard-driving, and productive. The emphasis on winning unifies the organization. Reputation and success are common concerns. Long-term focus is on competitive action and achievement of measurable goals and targets. Success means market share and penetration. Competitive pricing and market leadership are important.

A dynamic, entrepreneurial, and creative place to work. Innovation and risk-taking are embraced by employees and leaders. A commitment to experimentation and thinking differently are what unify the organization. They strive to be on the leading edge. The long-term emphasis is on growth and acquiring new resources. Success means gaining new products or services. Being an industry leader is important. Individual initiative and freedom are encouraged.

Creativity is doing something differently than youve done before.

Beau Lotto, neuroscientist & founder of Lottolab

DESIRES & VALUES

Moving Ahead Making a Good Impression

MCKENZIE MARSTON

Appreciation & Respect Recognition

CUBICLE
Why We Need Creativity in the Workplace Why We Need Creativity in the Workplace

THE

Complex surroundings create a complex brain.

Brain Death by Cubicle

OFFICE OUTLETS
Softball Teams Yoga Workshops Company Picnics

KRISTEN LOWELL

Manager, Application Management Services, Cerner Corporation

Kristen has been working for Cerner for 5 years. She started as an assistant in management services and now she is managing those whose job she used to have. She has worked her way up in the company and has stayed with Cerner because of the opportunity to grow and rise in position. She has two boys under the age of 10. Weekend t-ball games and work keep her life in motion. One piece of advice given to her when she accepted her management position was to act the way she wants her peers to act. She has a leader position and encourages her teams to take on new challenges.

35 YO

MOVING AHEAD
GENERATION Y
Generation Y are challenge-seeking and achievement-oriented. They will go where they feel they need to be, in some cases hopping from job to job to find a work/life balance that is right for them. Moving ahead for this generation means reaching their personal goals and ambitions, wherever that may be.

Creative Recreation Rooms Volunteering Clubs Happy Hour

FINANCIAL SUCCESS

Sponsored Races

GENERATION X
Generation X are hard-working and flexible employees. They will seek new jobs and companies just to get ahead. If this means learning new skills and adapting to new technology, they will do so.

LEARNING
CUSTOMER EXPERIENCE

COMPUTER

COMFY CHAIR

CREATIVITY

EMPLOYEE PERFORMANCE

CAPTURING
The main thing that distinguishes "creative" people from everyone else is that the creative ones have learned how to pay attention to new ideas and preserve them.

BROADENING
Learn about subjects you know nothing about. By diversifying your knowledge, youll enhance your own creativity.
PRINTER PHONE

BABY BOOMERS

CREATIVE BARRIERS
PHYSICAL
Working in a large building Being in a cubicle Not enough sunlight Sitting static in a chair

CORPORATION

Baby Boomers are extremely hard-working and motivated. Getting ahead means being well-established at their careers, having a long history with a company, and moving up the corporate ladder over a period of time to achieve a higher position.

EXPANSION

CHALLENGING
Challenge yourself to accelerate the flow of new ideas. Put yourself in difficult situations in which you're likely to fail to some extent.

SURROUNDING
You can enhance your creativity by surrounding yourself with diverse stimuli and changing those stimuli regularly.

MENTAL
Too much structure Obedience/order Deadlines to reach Constant phone calls Working in isolation

DEPARTMENT

DESK

OFFICE

TEAM

EMPLOYEE

SPACE & CREATIVITY

The places we work and the ways we think are inextricably linked; a few changes to one inform the other. It's possible to shape an environment to encourage creativity and collaboration.
FLUORESCENT LIGHT WRITING TOOLS

OFFICE NEEDS
Interaction with others Time away from computer Movement from sitting Better posture from sitting Constant pressure of success Feeling of importance Need for mental breaks Time for reflection Reward system Track progress

Software Quality Engineer, Sprint

AUSTIN WILLIAMS

OPEN WORKSPACE

25 YO

PROS

CONS

Eliminates hierarchy Encourages collaboration Increases creativity Easy access to team members Face-to-face communication

Trendy over efficiency Lack of privacy More distractions Inability to concentrate Lack of wall space

NEEDS
DIVERSITY
Vital in creating a cultured workplace. Aids in fostering creative answers and solutions.

It is Austins second year working at Sprint. He likes his job in that it is a 95 schedule. He gets to go home and work doesnt come with him. He is used to collaboration from his last job. He is used to working in a open atmosphere, and working in a cubicle can become very constricting. Austin enjoys tinkering around with his pride and joy, a 1965 Mustang Fastback on the weekends. By using social media to communicate, he is able to keep up with what is going on in the lives of his friends and family members.

CUBICLE
PROS CONS

INTERACTION
Having the appropriate amount of interaction is crucial for new ideas and problem solving.

COOPERATION
Maintaining a level of respect ensures cooperation between peers. Having a sense of comfort by cooperating allows employees to contribute without hesitation.

Personal space Easier to concentrate Wall space for decorating Validation of position

Demeaning to humans Stifles creativity Doesnt promote interaction Promotes individual mindset
CONFERENCE ROOM CUBICLES

46'x48' poster

THE CUBICLE, RESEARCH POSTER

1/4

This poster features all of the research that led into the developmnet and basis of a conceptual multimedia framework. Teaching corporate American's how to change their way of thinking through creativity. In collaboration with Samantha Mak

iPhone

MULTIMEDIA EXPERIENCE USER RESEARCH

Hub

Interactive Cubicle Wall

MULTIMEDIA FRAMEWORK
2/4

After conducting research we tailored our scenarios to car insurance agents. We determined that a iphone, hub on the computer, and an interactive wall in the cubicle would be the most valuable for this audience. We wanted to change their by environment and where they spend majority of their time. In collaboration with Samantha Mak

Scenario 1, The Personal Workspace

MCKENZIE MARSTON

Interactive Wall

The Hub

Screen Closeup of Interface, Hub

FLUX, THE DIGITAL CUBICLE

3/4

We challenged ourselves with the task of merging creativity into the daily routine of those working in corporate America. FLUX creates seamless interaction between a touch based hub, mobile device, and an interactive wall allowing for a more immersework experience.

Scenario 2, The Office

MULTIMEDIA EXPERIENCE USER RESEARCH

Interactive wall changing to accommodate user

3:00
AM PM

3:00

AM PM

PROMPT FLOOR
JACK MARTIN
Account Manager

WEEKLY PROMPT
JACK MARTIN

PROMPT FLOOR
JACK MARTIN
Account Manager

1 4 7 10 13 16 19 22 25 28 31

2 5 8 11 14 17 20 23 26 29 32 GRID

3 6 9 12 15 18 21 24 27 30

Account Manager

1 4 7

2 5 8 11 14 17 20 23 26 29 32 GRID

3 6 9 12 15 18 21 24 27 30

Q U E S TI O N:

10 13 16 19 22 25 28 31

Where is your favorite place to visit and why?

I love Paris. My grandparents have lived in the city their entire lives so I try to visit when I can. The Parisian lifestyle is so different its a nice change of pace. I enjoyed just sitting at a cafe and watching the people as they walk by. Getting lost in Paris is one of the best things. There is something different on every street corner. Its a magical place and the people were so kind and helpful.

E-M AI L

CL AI M S

T R ANSFER

R EPOR TS

CO NTAC TS

O F F IC E

E-MAIL

CL A IMS

TRA NSFER

REPORTS

CONTACTS

OFFICE

The Office, Building Relationships

The Office, Building Relationships Detail

4/4

Using hand gestures and moments of motion, a user can tailor their workspace to fit their everyday needs. This creates a persons interactive digital cubicle. In collaboration with Samantha Mak.

STAY HAPPY.

NICE TO MEET YOU.

mckenziemarston.com