Good day!

We are students from DLSU and UP Manila conducting a

survey regarding determinants of undergarment and deodorant
purchases by university male consumers. All the information
gathered from this survey will be confidential and will be used for
research purposes only. This will only take (number) minutes of your
time.
Name (optional):
Age:
Course:
Weekly Allowance:
CGPA range:
Instruction: Please answer the following questions honestly.
PART A: Undergarments
1. When thinking about undergarments, what three brands come
into your mind?
__________________________________________________________________
________________________
2. What brand/s do you use?
___________________________________________________________
3. Rank your reasons for purchasing a certain brand of
undergarment. (1 = highest)
__ Quality
__ Promotion/Ads
__ Referrals
__ Price
__ Brand Image/fashion __ Others:
________________
__ Brand loyalty __ Availability
4. How did you learn about the brand that you are using? (Check the
applicable items)
__ Internet
__ Print Ads/Newspaper
__ Radio
__ Referrals
__ Billboard
__ Others: ________________
5. On a scale of 1 to 5 (1=highest), how much does the image being
portrayed in the advertisements by the brands mentioned in #1
conform to your principles?
_____________________________________________________________________
_______________________
6. On a scale of 1 to 5 (1=highest), how much does your answer to
the previous question affect your product purchase?
______________________________________________
7. What brands have you used?
_________________________________________________________
8. What two brands did you last use?
__________________________________________________
9. What brand do you use more often?
________________________________________________

10. What did you not like about your previous brands?
_____________________________________________________________________
________________________
11. On a scale of 1 to 5 (1 = highest), how much do you think does
using your particular brand of undergarment contribute to your
image? _______________________
12. Where do you buy undergarments more often?
__ Department Store
__ Tiyangge
__ Boutiques
__ Others: ______________
13. How often do you buy undergarments?
__ As needed
__ On a regular basis:
(indicate) ____________
__ On impulse
__ Along with other apparel
14. Who else in your family uses the same brand of undergarment?
__________________________________________________________________
________________________
15. Who do you usually buy undergarments with?
___________________________________
16. Do you buy undergarments having the same brand as you other
clothes?
__ Yes
__ No
17. If you do not find the brand that you have in mind, what do you
do?
__ Buy another brand
__ Go to another place to find your brand immediately
__ Postpone the purchase
__ Others: _________________
18. What price are you willing to pay for a pack-of-three
undergarments? ________
PART B: Deodorants
1. When thinking about deodorants, what three brands come into
your mind?
__________________________________________________________________
________________________
2. What brand/s do you use?
___________________________________________________________
3. Rank your reasons for purchasing a certain brand of
undergarment. (1 = highest)
__ Quality
__ Promotion/Ads
__ Referrals
__ Price
__ Brand Image/fashion __ Smell
__ Brand loyalty __ Availability
__ Others:
________________

4. How did you learn about the brand that you are using? (Check the
applicable items)
__ Internet
__ Print Ads/Newspaper __ Others:
________________
__ Radio
__ TV
__ Billboard
__ Referrals
5. On a scale of 1 to 5 (1=highest), how much does the image being
portrayed in the advertisements by the brands mentioned in #1
conform to your principles?
_____________________________________________________________________
_______________________
6. On a scale of 1 to 5 (1=highest), how much does your answer to
the previous question affect your product purchase?
______________________________________________
7. What brands have you used?
_________________________________________________________
8. What two brands did you last use?
__________________________________________________
9. What brand do you use more often?
________________________________________________
10. On a scale of 1 to 5 (1 = highest), how much do you think does
using your particular brand of deodorant contribute to your image?
___________________________
11. Where do you buy deodorant more often?
__ Department Store
__ Conveniene Store
__ Grocery Stores
__ Others: ______________
12. Who else in your family uses the same brand of deodorant?
__________________________________________________________________
________________________
13. Who do you usually buy deodorants with?
________________________________________
14. If you do not find the brand that you have in mind, what do you
do?
__ Buy another brand
__ Go to another place to find your brand immediately
__ Postpone the purchase
__ Others: _________________
15. What price are you willing to pay for a regular sized deodorant?
_______________
We are planning to conduct a follow-up Focus Group Discussion
(FGD) regarding the same research topic, so we are kindly asking
for your contact numbers as well.
Contact number:

Focus Group Discussion (FGD):

This focus group discussion is being conducted to determine:
(a) whether wholesome advertising will sell to young male
consumers; or
(b) whether brand image is a very important factor in purchasing a
particular brand?
1.
2.
3.
4.
5.

What brand of undergarments/deodorant do you use?

Why did you purchase that brand?
Which is more important quality, image, or price?
What image do you want to portray?
To what extent does your particular brand contribute to that
image?